Google Ads API Release Notes

Text asset automation includes headlines and descriptions. By default, advertisers are opted-in for Performance Max and opted-out for Search.

Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This enum value is deprecated.

An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).

Target CPV is an automated bidding strategy that sets bids to optimize performance given the average target cost per view.

Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com. This enum value is deprecated.

A bidding strategy that automatically maximizes number of conversions given a daily budget.

An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.

A bidding strategy that pays a configurable amount per video view.

Manual impression based bidding where user pays per thousand impressions.

Manual click based bidding where user pays per click.