Google Analytics Release Notes

Generated insights on the Home page

We’ve added Generated insights to your Home page. This feature summarizes the top three data changes since your last visit, including key configuration updates, anomalies, and seasonality trends.This helps you quickly catch up on what’s happening in your property and spot performance shifts without needing to dig into detailed reports.

Learn more about Generated insights.

Cross-channel budgeting (Beta)

This feature may not be available to your Google Analytics property. The Google Analytics team is actively working to expand this feature to more properties. Please reach out to your support team if you have questions about the eligibility of your property.

The Google Analytics team is excited to announce the release of cross-channel budgeting. Use cross-channel budgeting to track performance and optimize paid channel investments.

Cross-channel budgeting (Beta)

This feature may not be available to your Google Analytics property. The Google Analytics team is actively working to expand this feature to more properties. Please reach out to your support team if you have questions about the eligibility of your property.

The Google Analytics team is excited to announce the release of cross-channel budgeting. Use cross-channel budgeting to track performance and optimize paid channel investments.

• Projection plans help you identify areas for improvement and make quick optimization decisions. You can see how advertising channels are expected to perform against your performance indicators (KPIs) like spend, conversions, and revenue.
• Scenario plans help you determine the optimal distribution of your budget for future media initiatives by letting you explore potential ROI at different budget levels.

With these tools, you'll be able to answer critical questions like, "Is my spend on track?", "How many future conversions are forecasted based on my planned spend?" and “How should I allocate my budgets to maximize revenue and ROI?”

Learn more about cross-channel budgeting

Improved web conversion management and reporting capabilities for Google Ads customers (Beta)

This feature may not be available to your Google Analytics property. The Google Analytics team is actively working to expand this feature to more properties. Please reach out to your support team if you have questions about the eligibility of your property.

More flexible web conversion management tools and new cross-channel reporting features are now available for marketers and advertisers.

• Conversion attribution settings are now adjustable independently for every conversion, enabling customers to fine-tune their bidding strategies in Google Ads, eliminate a common cause of conversion reporting discrepancies versus Google Ads, and gain greater confidence in the efficacy of their ad spend.
• We’re also adding more comprehensive cross-channel reporting features and capabilities, including new reporting dimension filters, to unlock new insights.

Learn more about cross-channel conversion reporting in Analytics

Conversion attribution analysis report (Beta)

This feature may not be available to your Google Analytics property. The Google Analytics team is actively working to expand this feature to more properties. Please reach out to your support team if you have questions about the eligibility of your property.

The Conversion attribution analysis report is a new addition to the advertising workspace that provides customers with the ability to uncover the full value of their marketing channels across the entire customer journey.

This report helps you visualize how different touchpoints contribute to your bottom line through two specialized views:

• Assisted conversions (Last Click): This view allows you to see "Assists"—touchpoints that engaged customers early in their journey but weren't the final click. This is essential for identifying undervalued upper-funnel channels, such as YouTube or Demand Gen, that drive interest before a final search or direct visit.
• Refined funnel analysis (Data-driven attribution): This view categorizes touchpoints into Early, Mid, and Late stages. We now separate single-touchpoint paths from multi-touchpoint journeys, giving you a clearer picture of which campaigns are closing complex journeys versus those that act as standalone drivers.

By using these new insights, advertisers can better justify upper-funnel spend and build a more holistic budget strategy that rewards every stage of the funnel.