Klayvio Release Notes

Describe what you want to build. Composer crafts complete campaigns from a simple prompt. Audience, copy, email, SMS, flows—all grounded in your brand, your data, and 14 years of what actually works across 193,000 Klaviyo brands. Review it, approve it, launch it, done.

Customer Agent builds on its existing skills with even more purpose-built retail capabilities: order edits, returns, subscription changes, loyalty lookups, and more. Ready out of the box, no setup required.

A new Skills page gives your team one place to see what’s live, what needs setup, and how every skill is performing.

With Agent guidance, you can now control how your Customer Agent represents your brand, including the agent’s tone, conversational style, decision-making rules, and when it should escalate more sensitive situations to a human agent.

Customer Agent now supports email and WhatsApp, bringing the same fast, accurate, on-brand AI to these highest-volume support channels.

Every conversation is powered by the same agent, with the same brand voice, customer context, and seamless handoff when a human needs to step in.

Social auto-replies convert Instagram followers into email, text, and WhatsApp subscribers–connecting social media reach to owned channels that drive revenue.

RCS business messaging is now generally available in Klaviyo. Send interactive, branded messages with carousels, suggested replies, and rich media. Works with your existing SMS flows, and texts land in the same texting app customers already use.

Next best product (NBP) recommendations now also work in SMS, RCS, and WhatsApp. Dynamically show unique products based on each customer’s recent purchase history, for personalization that drives more revenue across every channel.

Stop scheduling campaigns around your calendar, and start sending around your customers'. With personalized send time, AI delivers each message when that individual is most likely to open, click, and buy. Set your window. Klaviyo handles the rest.

Automatically remove profiles likely to unsubscribe. Let AI drive relevance by refining your campaign audiences.

Many customers use more than one email address. Now Klaviyo handles up to five per profile, preserving consent, engagement history, and targeting accuracy across inboxes.

Most on-site banners say the same thing to everyone. Klaviyo’s personalized banners use your segment data and customer profiles to show the right message to the right visitor (whether they’re logged in or not): VIP recognition, targeted offers, launch announcements, and more. Built into Customer Hub, so no need for code or third-party apps.

Customer Hub is coming to WooCommerce. Give every shopper a personalized on-site experience with self-service for orders, returns, subscriptions, loyalty, and more.

Resolve customer issues faster with AI-powered replies — Surface suggested responses based on past tickets so agents can review, edit, and send answers in seconds.

Launch WhatsApp faster with clear next steps — Follow guided playbooks to connect your account, build key assets, and start growing with confidence.

Protect and optimize your WhatsApp sending health — Monitor quality rating, engagement metrics, and policy alerts in a centralized hub to prevent restrictions and improve performance.