Mailchimp Products
All Mailchimp Release Notes
- January 2026
- No date parsed from source.
- Detected by Releasebot:Jan 15, 2026
What’s new in Mailchimp
Mailchimp rolls out holiday ready product updates across multi‑audience SMS, Shopify integration, popups, and enhanced reporting. New templates, subject line testing, transactional API, dynamic promo codes and sharper analytics help drive conversions this season.
THE LATEST PRODUCT UPDATES
What’s new in Mailchimp
We’re excited to roll out new feature updates coming soon to help you prepare for this holiday season.
MULTI-AUDIENCE & MULTI-COUNTRY SMS
Global reach, personalized SMS campaigns—all from one account
With support for multiple audiences and countries, you can deliver targeted peak season offers via SMS right to customers’ phones—without the overlap or confusion.
SMS API
Conversion on-call
Add SMS-only contacts directly through the API to grow your audience and boost conversion by connecting with customers on their preferred channels.
SHOPIFY INTEGRATION
Tap into your Shopify data to drive revenue from send to sale
Connect your Shopify store to Intuit Mailchimp and unlock richer data—data you can use to build hyper-personalized campaigns that can convert at each stage of the buyer journey. Take advantage of new segment conditions for e-commerce, including product viewed, product added to cart, and search submitted.
POPUP FORMS
Pull in more data with popups
Use popup forms to capture holiday traffic from site visitors around the world to grow your SMS and email list—and for targeted data collection that enables more personalized campaigns.
Discover improved Reporting & Analytics tools
Revenue Attribution
We’ve added more insights to revenue attribution, including email opens and SMS delivery interactions. Also new: Customizable attribution windows to help you optimize your strategy.Conversion Insights
Want to know where shoppers are getting stuck in the holiday rush? Our conversion insights tool can help you see the whole story.Audience Analytics
Use our audience analytics chart to see where your new customers are coming from. Identify trends and double down on what’s working to keep the momentum up.
Check out the latest updates
Deliver time-sensitive, critical messages fast
Send password resets, payment confirmations, and more straight to your customers’ phones with our updated transactional API that supports both SMS and email.New festive season templates are here
Our newest seasonal popup form templates are ready for the holidays. They’ll help you capture web traffic quickly and easily—with no design expertise needed.Quickly test subject lines before sending
You can now test 2 subject lines from your email checklist, right before you send. Then, we’ll send the winner to the masses to help drive more opens.Find your templates under Campaigns
Your template library is easier to find now under Campaigns. You’ll see your saved templates there too—plus a search bar to easily find the templates you need.Improved image edits and cropping
Crop and resize images directly in the editor when building an email to take full control of your visuals. Edit your email images with functionality that feel familiar.Shopify: Add unique promo codes to your automated campaigns
Drive more Shopify sales, build stronger customer relationships, and prevent code leaks with dynamic, personalized discount codes.Disclaimers
- Integrations sold separately. Availability of features and functionality varies by plan type. Certain functionality described is dependent upon the integration and/or a paid plan. For details, view Mailchimp plans and pricing.
- 30x ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
- SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
- See revenue this holiday season: E-commerce Mailchimp customers see up to 16.5x ROI in the first 3 months after launching their first SMS campaign. Based on U.S. SMS users’ e-commerce revenue attributable to first SMS campaign launch during September 2023 through April 2024. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results may vary.
- Popup Forms: Popup forms (beta) are available to Mailchimp marketing plan users (on web browsers only) at no additional cost at this time.
- Transactional SMS: Transactional SMS is available to Mailchimp users with active SMS Marketing and Mailchimp Transactional email (formerly, Mandrill) plans. Transactional SMS credits are shared with SMS Marketing credits. Functionality is limited to sending one-way transactional SMS messages only. Marketing messages are not permitted. Users are responsible for complying with all applicable laws, regulations, and carrier requirements, including the capture and maintenance of required subscriber data messaging history and opt-in/opt-out requests. See terms.
- Oct 14, 2025
- Parsed from source:Oct 14, 2025
- Detected by Releasebot:Jan 15, 2026
Intuit Mailchimp Supercharges Retailers' Marketing Efforts to Drive ROI
Intuit tees up a bold Mailchimp release with stronger Shopify integration, global SMS, refined segmentation, and advanced ecommerce analytics. New holiday templates and journeys help retailers run omnichannel campaigns that drive revenue, with real‑time dashboards proving ROI across email and SMS.
Built on the Intuit platform, powerful new Shopify‑specific enhancements, seamless omnichannel campaigns across email and SMS, and more robust reporting and analytics just in time for the holidays
MOUNTAIN VIEW, Calif., October 14, 2025 — Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a suite of powerful new Intuit Mailchimp features designed to help retailers reach new customers and drive revenue growth during the busiest shopping season of the year. Mailchimp’s recent Holiday Shopping Unwrapped report found that 43% of shoppers made a purchase tied to at least one holiday moment during the Early Lead-Up phase (October 1–31), underscoring how critical it is for marketers to prepare their holiday marketing strategies earlier than ever.
To help retailers meet this seasonal moment and reach their sales goals, the latest Mailchimp release includes an improved Shopify integration, smarter segmentation tools, advanced ecommerce analytics, global and multi-audience SMS capabilities, and a refreshed email template library—all powered by the Intuit platform. These innovations can make it easier for ecommerce marketers to get more customers, deliver high-performing omnichannel campaigns, and show the revenue impact of every touchpoint, with the aim of more money, less work, and more confidence.
“With these improvements, businesses can move faster, personalize with more precision, and measure the tangible business impact of every omnichannel campaign," said Diana Williams, vice president, product management at Intuit Mailchimp. “The holiday season is an enormous opportunity for retailers, but brands must move beyond traditional major retail moments of Black Friday and Cyber Monday to gain a significant competitive advantage. With these new tools, Mailchimp delivers the confidence and clarity marketers need to turn customer engagement into reliable revenue growth, extending their impact far beyond the peak holiday shopping windows.”
Here’s what’s new:
A Smarter Shopify Integration
Mailchimp’s updated Shopify integration unlocks deeper behavioral insights and new triggers—like product views, checkout started, page views, and search terms—and turns them into revenue-driving triggers.
Additional capabilities include:
- Single-Use Shopify Discount Codes: Minimize code sharing and personalize offers at scale.
- Expanded Segmentation: Improved Shopify data compatibility lets retailers segment audiences by more behaviors, statuses, and browse activity.
"Right now, owned marketing platforms like Mailchimp are more important than ever," says Intuit customer Connor Swegle, co-founder and CMO of Priority Bicycles. “The very bottom of the funnel—anybody who's willing to add something to cart, or get four pages into the content on your website—is very important. Having really strategic, Shopify-specific campaigns built in Mailchimp helps us convert with confidence every customer we legitimately can. And since we can easily track the revenue uplift of those initiatives, we only continue to optimize and improve.”
Global SMS with Multi-Audience Control
Meeting customers where they are is critical and integrating SMS into an omnichannel strategy is now easier than ever with Mailchimp. In fact, according to a recent QuickBooks’ study, 65% of consumers say they’ll use their phones to browse, compare prices, and buy gifts this holiday season. Retailers who want to reach customers in the US, UK, Australia, and Europe can now send SMS campaigns across multiple countries from a single Mailchimp account. Plus, with multi-audience capabilities, customers can send personalized messages to different customer segments, without toggling between tools.
Additionally, Mailchimp Transactional (formerly known as Mandrill) builds on its reputation as the go-to engine for reliable, event-triggered communication by expanding into SMS. With Mailchimp Transactional SMS, retailers can strengthen shopper relationships by delivering critical, timely, one-to-one text updates about their purchases at every step, offering choice and convenience to customers as they engage with their favorite brands. Now available in 10+ countries: the United States, Canada, Australia, United Kingdom, Germany, Austria, Switzerland, the Netherlands, France, Spain, and Ireland.
Advanced Reporting & Supercharged Insights
New dashboards surface real-time trends across email, SMS, revenue attribution, and store behavior, helping marketers measure campaign ROI and optimize faster.
Additional capabilities include:
- Audience Analytics: Better identify contact sources and source performance with improved UI and growth tracking.
- Conversion Insights Tool: Customers now have full visibility of their sales funnel with data from user behavior to help boost conversion.
- Blotout API Integration: Cookieless tracking helps restore visibility across the funnel.
Holiday-Ready Email Templates and Journeys
Holiday sales are a make-or-break moment for retailers of all sizes. According to Mailchimp’s Holiday Shopping Unwrapped report, the top holiday Moments with the highest spending propensity in the United States are Christmas Day (74%), Halloween (59%), Christmas Eve (46%), New Year's Eve (34%), New Year's Day (33%), Advent Season Dec. 1-24 (4%), and Epiphany/Three Kings Day (4%)., underscoring the critical need for marketers to prepare their holiday-specific marketing strategies earlier than ever.
New seasonal templates and automation flow templates can help retailers build beautiful, on-brand campaigns in minutes—just in time for the early shopping window.
With these latest innovations, Mailchimp is delivering enterprise-grade tools to high-growth ecommerce brands.
“When marketers can quickly and accurately turn data into action, they unlock new ways to serve existing customers and acquire new ones,” Williams adds. “Whether it’s through done-for-you workflows, streamlined omnichannel marketing tools, or just smarter reporting, the Intuit platform continues to offer solutions that help every business reach their full potential.”
About Intuit:
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
Contacts:
For more information, please contact us at [email protected].This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice. Features and functionality vary by plan type.
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Mailchimp and Shopify sold separately. Integration available. SMS (including Transactional SMS) is available as an add-on to paid plans in select countries after application and agreement to terms. - Aug 19, 2025
- Parsed from source:Aug 19, 2025
- Detected by Releasebot:Jan 15, 2026
Mailchimp Developers by Mailchimp
Mailchimp Transactional status added to server status page
We’ve added live status tracking for Mailchimp Transactional API's servers to the Mailchimp Server Status page. The page shows the current status and a history of recent service outages and their resolutions to help you troubleshoot your API calls and responses.
WHY
This lets you check the status of the Mailchimp Transactional servers quickly and easily, on the same page as our other servers.
Original source Report a problem - Aug 7, 2025
- Parsed from source:Aug 7, 2025
- Detected by Releasebot:Jan 15, 2026
Mailchimp Developers by Mailchimp
New Audiences endpoints (BETA)
Mailchimp unveils Audiences Endpoints in BETA, letting SMS-only contacts be added and managed with create, update, read, forget, and archive—no email required. For testing and evaluation, these beta endpoints may have bugs and can change or be withdrawn at any time.
MARKETING
WHAT
We’ve launched new Audiences endpoints (BETA) as an alternative to our List Members endpoints. These allow for contacts to be added with just an SMS number. These endpoints are still in BETA but includes the following capabilities: create, update, read, forget and archive a contact without reliance on an email value.
The Audiences Endpoints (BETA) are available for evaluation or testing purposes only, may contain bugs or errors, and may not be as reliable as other Mailchimp features. Intuit may modify or discontinue this feature at any time without notice. By accessing the endpoints you agree to the Audiences Endpoints (BETA) Terms of Use. Consent must be accurately mapped to the supported marketing consent values. Unsupported values, including opt-outs, must be updated manually. See the Audiences (BETA) developer document for terms and additional details.
WHY
Previously, the creation of a contact via our API relied on the presence of an email. We’re launching this new endpoint to allow for SMS customers to bring over their full contact list, including contacts with no email.
Original source Report a problem - May 21, 2025
- Parsed from source:May 21, 2025
- Detected by Releasebot:Jan 15, 2026
Intuit Honors Small Business Heroes with $20,000 Awards, Launches Small Business Hero Program
Intuit expands its Small Business Hero program into a year‑long initiative, awarding $20k grants to three winners each quarter and spotlighting local champions nationwide. The inaugural honorees are BJ’s Nevada BBQ, The Homeless Garden Project, and Perry’s Joint, with nominations now open.
New Grant Program to Honor Small Business Heroes Across the U.S. Year‑Round
MOUNTAIN VIEW, CA – May 21, 2025 – Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced the winners of its fourth annual Intuit QuickBooks and Mailchimp Small Business Hero Day – BJ’s Nevada BBQ, the Homeless Garden Project, and Perry’s Joint. The three heroes were honored in a special ceremony the Intuit Dome, hosted by WNBA League MVP and basketball legend Lisa Leslie. During the ceremony, the winners were acknowledged for going above and beyond to serve their customers, employees, and community, and awarded $20,000 each to help fuel their continued success.
Building on the success of Small Business Hero Day over the last four years, Intuit also announced an expansion of the program into a year-long initiative called the Intuit QuickBooks and Mailchimp Small Business Hero Program. The program will assist even more small business heroes across the U.S. by spotlighting three winners each quarter who have made a positive impact in their community, while demonstrating courage, perseverance, and integrity. Each winner will receive a $20,000 grant and additional resources from QuickBooks and Mailchimp to help amplify their small business on a larger scale, and support their continued success and growth. Nominations for the inaugural Small Business Hero Program are now open for businesses located in the U.S. To submit a small business for consideration, go to intuit.com/heroprogram.*
“The Intuit QuickBooks and Mailchimp Small Business Hero Program will help provide a greater support system for small businesses across the country and the communities they serve,” said Emma Rodgers, SVP, Marketing, Intuit. “These businesses fuel the economy and play a key role in our local communities, but running a small business is not easy. We’ve seen how impactful our $20,000 grants have been to the past recipients, and we’re excited to expand the program and triple the number of businesses who will receive grants and resources each year, as part of our mission to help small businesses thrive and achieve prosperity.”
New data from the 2025 Intuit Small Business Heroes Survey found that nine in 10 respondents (90%) say small businesses contribute to their sense of community.** This year’s Small Business Hero Day winners are a shining example of how local business leaders play a key role in building this sense of community. Each has impacted their respective communities in unique ways and plan to use the grant money to further their positive impact.
- BJ's Nevada BBQ in Sparks, Nevada, a family-run business owned by professional chef and community leader Jay Rathmann, is a local staple celebrated for its delicious meals and deep-rooted community involvement. As president of the American Culinary Federation High Sierra Chefs Association, Jay uses his education in culinary arts to mentor students and advocate for culinary and vocational programs in the local schools. This work also includes fundraising efforts, as BJ’s serves its food at a local Food Truck Friday event where all proceeds raised are donated to education, scholarships and equipment for Northern Nevada culinary programs in schools, further establishing BJ's as a cornerstone of the Sparks community.
“To be part of Small Business Hero Day is amazing for us. I’m amazed that I have individuals in my life who think of me in that facet and that I am worthy of an award like this. That’s huge to me and helps me understand that what we’re doing is actually making a difference in my community,” shared Jay Rathmann. “This grant is going to help me put money towards things that are close to our heart [and] things that we believe in and are proud of – both my students and my employees love doing that – as well as help with the family as we are ‘for the business.’”
- The Homeless Garden Project in Santa Cruz, California is a nonprofit organization whose mission is to provide the unhoused with the tools they need to build a home in the world. Located on a 3-acre organic farm, the project aids local food systems with their Community Supported Agriculture (CSA) model, and offers a job training program where trainees gain hands-on work experience and support services that lead to transitional employment and housing. Executive Director Darrie Ganzhorn’s mission is to enhance community engagement and reduce isolation for those experiencing homelessness through educational and volunteer opportunities, underscoring the transformative impact of community support and job skills.
“We depend on the community to make our business happen and it feels really good to be honored, and to be seen in the context of a small business that is attempting to have more impact on their community,” said Darrie Ganzhorn. “We work really hard at The Homeless Garden Project and we have an amazing team. We’re providing the opportunity to the people that we’re serving on our crew but they’re the ones that are really doing the hard work of transformation, and I honor that work that they do – and thank Intuit for honoring it as well.”
- Perry's Joint, a sandwich shop established over 20 years ago in Southern California, serves as both a cultural hub for its jazz-themed space and a steady pillar for the Pasadena and Altadena communities. Founded by Perry Bennett, the eatery supports local educational and charitable initiatives, dedicating one day's annual earnings to provide scholarships to help local students pursue higher education. In the wake of the recent Eaton fire that devastated the surrounding community, Perry also opened his doors to provide for those in need, offering food, a warm place to find shelter, and a safe place for locals to congregate together amidst the chaos.
“The $20,000 grant means so much, especially as a small business. It’s not like we have unlimited resources. It’s nice to be able, for once in decades, to have a cushion in case something happens - like a slicer breaking or a refrigerator going out – that’s helpful within itself,” shared Perry Bennett. “I’ve been getting flooded with high schoolers asking for jobs. Although I can’t hire everyone, the $20,000 grant will allow me to create more opportunities for summer jobs for kids in the area. I also do the scholarships once a year, so the grant will allow me to bless a couple more kids through my scholarships as well.”
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
- NO PURCHASE NECESSARY. Sponsored by Intuit. Legal residents of the 50 US (D.C.), 18+ can nominate Businesses that are located and operate in the 50 US (D.C.). Void where prohibited. Enter Contest by 5/15/26. Terms and Conditions Apply. See Official Rules for all business eligibility requirements, phase dates, and entry details, at https://quickbooks.intuit.com/offers/small-business-hero-program. ** Methodology: In April 2025, Intuit QuickBooks commissioned an online survey of 4,000 US consumers age 18+. The survey focused on consumer sentiment towards small and local enterprises. Percentages have been rounded to the nearest decimal place, so values shown in data report charts and graphics may not add up to 100%. Responses were collected using Prodege audience pools and partner networks with double opt-ins and random device engagement sampling to ensure accurate targeting and results. Respondents received remuneration. Results are post-stratified against U.S. Census data.
- Feb 14, 2025
- Parsed from source:Feb 14, 2025
- Detected by Releasebot:Jan 15, 2026
New Report from Intuit Mailchimp Offers Global Guide to Year‑Round Shopper Engagement
Intuit and Canvas8 launch The New E‑Commerce Calendar, a global report showing shopper moments beyond promotions and a year‑long calendar shaped by culture. It maps six moment types and insights from 9,000+ shoppers across 13 countries to guide marketer strategy.
The New E‑Commerce Calendar explores evolving consumer mindsets and key spending moments to reveal surprising opportunities for marketers through data‑ and expert‑backed insights
MOUNTAIN VIEW, Calif. — (BUSINESS WIRE) — Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, in partnership with behavioral insights practice Canvas8, today released The New E-Commerce Calendar, a global report that explores how the traditional retail calendar is being reshaped. The report finds that 78% of the moments shaping customer behavior today aren’t led by retail or price promotions. Instead, shopping unfolds in a rhythm of personal, cultural, and community-driven moments that span the entire calendar year. To help marketers meet these moments, The New E-Commerce Calendar draws from a survey of more than 9,000 shoppers across 13 countries, supplementing this data with expert insights from 6 retail and behavioral science experts.
Turning Overwhelm into Opportunity
The marketer’s calendar has transformed into a dynamic, year-round continuum shaped by culture and community. The end-of-year holiday season now accounts for just 10% of annual engagement opportunities. Brands today navigate up to 15 retail, cultural, and religious moments each month. “Something’s celebrated every day if you look for it,” says Nancy Harhut, author of Using Behavioral Science in Marketing.
Research indicates that 39% of shoppers worldwide are overwhelmed by the sheer volume of sales and promotions, leading 25% to actively avoid shopping during major sales events. This saturated promotional landscape presents both opportunities and challenges for brands. Navigating this environment requires careful consideration to determine the optimal timing and approach for engagement.
“Consumers want to buy from brands that make an effort to connect meaningfully year-round, not just during conventional shopping seasons,” said Mark Lodwick, Senior Director of Brand Experience at Intuit Mailchimp. “With insights from this report, marketers can identify when their target customers expect to engage and more confidently invest in the moments that are most likely to resonate."
Moments That Matter: A Shift in Shopper Mindset
The research identifies six categories of moments that make up the New E-Commerce Calendar — Sales Moments, Advocacy Moments, Celebratory Moments, Together Moments, Holiday Moments, and Entertainment Moments — and explores the emotional drivers and shopper missions behind each.
Key findings include:
- Sales Moments — those created and dominated by brands and retailers, like Black Friday or Amazon Prime Day — still drive engagement, but with nuance:
- 76% of shoppers use Sales Moments to buy pre-planned items.
- 72% are open to unplanned purchases if the right deal appears.
- Celebratory Moments like Valentine’s Day and Halloween have significant emotional resonance, with 54% and 39% of shoppers respectively making related purchases.
- Holiday Moments, or those that generally take place between November and the New Year, remain strong. But motivations have evolved: during the holiday season, price sensitivity drops by 38%, with shoppers prioritizing joy and tradition over cost consciousness.
- Entertainment Moments — think Eurovision, the World Cup, or the Super Bowl — prompted 15% of shoppers to make purchases in the last two years.
Each moment can be a powerful opportunity for a brand to drive growth and stand out in a crowded market. Finding the right combination — and understanding the leading motivations and emotional prompts associated with different moment types — is key to success.
The report also uncovers how these moments resonate differently across demographics and regions. Over half of parent shoppers (54%), for example, say making purchases during moments that include discounts is part of their regular routine, compared with just 45% of non-parents. Younger shoppers (18–34) are more likely to shop during Advocacy and Entertainment Moments but are also more likely to feel overwhelmed by promotions. An occasion like International Women’s Day is more than twice as likely to drive purchases among shoppers aged 18 to 34 (19%) than it is among shoppers aged 55 and older (8%). Meanwhile, older shoppers (55+) are more discerning about promotions — they are 22% more likely than younger cohorts to believe that the discounts offered during sales events are exaggerated.
By approaching the calendar with greater intention and by centering the customer’s mission at each key moment, brands can build stronger loyalty, deeper emotional connections, and long-term growth.
A Global Snapshot
Preferences vary across countries and geographic regions, too. Globally, for example, loyalty reward perks have prompted a third (33%) of shoppers to make purchases in the last two years, but this rises to 43% amongst UK and Canada shoppers. Meanwhile, 49% of German shoppers tend to set themselves a fixed budget for holiday shopping, slightly outpacing the global average of 45%. In Benelux (Belgium, Netherlands, and Luxembourg), 66% of shoppers say they're not worried about missing out on deals during Sales Moments — the highest of any region surveyed. And only 41% of Scandinavian shoppers (those in Sweden, Denmark, and Norway) say they have been influenced by discounts to make a purchase during Sales Moments — the lowest of all regions surveyed. The New E-Commerce Calendar unpacks these nuances and more by supplementing its full report with eight regional one-pagers, allowing marketers around the world to dive deeper into the preferences of their home and target markets.
Download the Full Report
Visit mailchimp.com/resources/the-new-ecommerce-calendar to access the full report and further explore the findings. Regions surveyed include the US, Canada, the UK, Australia, Germany, Spain, Italy, Benelux and the Nordics.
About The New E-Commerce Calendar
The New E-Commerce Calendar is a four-step strategic guide for brands looking to navigate this evolving landscape. The full report offers a comprehensive directory of moments, shopper motivations, and practical frameworks for activating across the calendar year with authenticity and impact. The global online survey conducted by Canvas8 in partnership with Intuit Mailchimp, from February 14th to 20th, 2025, was designed to unpack how people shop across different product categories, their attitudes toward promotional events, and what factors influence their purchases more generally throughout the year. We surveyed more than 9,000 people in the UK (n=1005), US (n=1142), Canada (n=1035), Australia (n=1004), Italy (n=1034), Spain (n=1108), Germany (n=1006), Belgium (n=453), the Netherlands (n=455), Luxembourg (n=101), Sweden (n=385), Denmark (n=274), and Norway (n=354) aged 18 and over. We then interviewed 6 experts in retail behavioral science, e-commerce strategy, and business-building from across the world who helped to define these results in terms of the New E-Commerce Calendar.
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
Original source Report a problem - Dec 6, 2024
- Parsed from source:Dec 6, 2024
- Detected by Releasebot:Jan 15, 2026
Mailchimp Developers by Mailchimp
Overwriting campaign_id and outreach_id
Mailchimp rolls out a native attribution model across all e commerce integrations to improve insights on how campaigns drive purchases. Update or deprecate campaign_id or outreach_id usage with Add/Update Order APIs to align with the new model and simplify reporting.
MARKETING
WHAT
We've started writing over the campaign_id or outreach_id values on Orders to align with our new attribution model and user-configured settings. If your integration is sending campaign_id or outreach_id with Add Order or Update Order API calls, we recommend deprecating that logic.
WHY
We’re rolling out Mailchimp's native attribution model across all e-commerce integrations. This new model gives you more complete insights into how marketing campaigns contribute to customer purchases. It also improves marketing performance reporting for all Mailchimp customers using e-commerce integrations. Additionally, this reduces the need for complex custom logic for attributing orders to specific marketing messages.
Original source Report a problem - Nov 13, 2024
- Parsed from source:Nov 13, 2024
- Detected by Releasebot:Jan 15, 2026
Intuit Mailchimp Rolls Out SMS Marketing across Europe
Intuit Mailchimp launches SMS Marketing across Europe, enabling integrated email and SMS campaigns in a single platform. The rollout covers Spain, France, Germany, the Netherlands, Switzerland, Austria and Ireland, with Belgium and Italy coming soon.
SMS opens up another channel for businesses across Europe to seamlessly reach consumers.
MOUNTAIN VIEW, Calif., 13 November, 2024 – Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced SMS Marketing in Mailchimp is available across Europe in Spain, France, Germany, the Netherlands, Switzerland, Austria, and Ireland - and soon in Belgium and Italy. Intuit Mailchimp is an email and marketing automations platform for growing businesses that empowers millions of small and mid-sized brands around the world to scale with world-class marketing technology, award-winning customer support, and inspiring content. This release is a notable milestone in Intuit’s international expansion and vision to deliver one powerful business platform that helps small and mid-market businesses increase revenue and improve profitability.
“This launch comes at an opportune moment for Europe as SMS ad spend is expected to see a surge in demand over the coming years, providing marketers with a clear opportunity to expand across multiple channels and reach a greater audience,” said Jim Rudall, Head of EMEA at Intuit Mailchimp. “Personalised messages about annual sales or back-in-stock items can be powerful mechanisms to entice customers and can gain strong visibility given the lack of ‘noise’ on SMS. By being sensitive to consumers’ views towards SMS, marketers in Europe can now create personalised, effective marketing strategies using this relatively untapped channel.”
Intuit’s business platform enables Mailchimp’s SMS Marketing, which brings together email and SMS channels in a single ecosystem and provides marketers with an invaluable 360-degree view of customer engagement. By integrating email and SMS channels, marketers can better coordinate, generate, and send high-converting subscriber campaigns, while keeping track of their ROI from a centralised dashboard, allowing them to constantly leverage insights for richer engagement and customer connection.
Mailchimp further elevates this consolidation by merging separate data sources into comprehensive customer profiles, which power automated cross-channel nurture pathways and redefine the audience connection matrix. This integration facilitates streamlined analytics, enhances loyalty, and bolsters ROI through synchronised campaigns across email and SMS.
In other markets, such as the U.S., customers are seeing up to 16x ROI in the first 3 months after launching their first SMS campaign. Other highlights include:
- Mailchimp users see up to a 58% higher click rate when they use email and SMS. *
- Mailchimp SMS has an average unsubscribe rate of < 0.1%. **
- 12% average click rate with Mailchimp SMS. ***
This announcement demonstrates Mailchimp’s commitment to supporting regional marketers with the right tools to drive campaign ROI and revenue growth. For more information, visit here.
This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice.
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
- Based on U.S. users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
** Based on the weekly average of SMS messages sent by U.S. users from 7/30/23 to 3/17/2024.
*** Based on SMS messages sent by U.S. users from 8/1/23 to 5/14/24. Click rate is defined as the percentage of successfully delivered messages that registered a click.
- Nov 12, 2024
- Parsed from source:Nov 12, 2024
- Detected by Releasebot:Jan 15, 2026
New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers
Intuit Mailchimp releases The Revenue Blueprint, a global study showing how data driven marketers use AI, automation and personalization to boost engagement and revenue. It identifies four pillars and practical steps to become performance-obsessed marketers.
The Revenue Blueprint unpacks how data‑driven marketers leverage emerging technologies to enhance engagement, personalize campaigns, and grow revenue
MOUNTAIN VIEW, Calif., November 12, 2024 – Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today shares its latest report, "The Revenue Blueprint: Strategies for Performance-Obsessed Marketers." Based on a global survey of more than 2,000 marketing leaders, this report explores how mid-market brands can foster growth in a rapidly-evolving digital environment, with a particular emphasis on the potent combination of data-driven strategy, creative spark, and AI-powered efficiencies.
The Revenue Blueprint categorizes respondents into three groups: Baseline Marketers, who achieve consistent results using widely accepted marketing practices; Performance-Obsessed Marketers, who deliver results across key metrics through innovative tactics and cutting-edge technology; and Revenue Leaders, a subset of Performance-Obsessed Marketers who use optimal resources, tools, and investments to drive significant growth within high-revenue organizations. By observing the differences across these groups, the report shares how industry leaders can elevate their strategies in an increasingly competitive marketplace.
"Marketers today are expected to not only deliver immediate results, but also build meaningful, long-term connections with customers. That balance requires a deep understanding of customer needs and the ability to engage with them at the right moments," said Mark Lodwick, Director of Brand Experience at Intuit Mailchimp. "Your tools and how you deploy them can make all the difference. And marketers that lean on AI to power personalization, optimize customer journeys, and offload basic tasks are seeing strong results."
Four Revenue Pillars Marketers Must Embrace for Success and Business Growth
Email’s enduring relevance: Almost two-thirds of marketers name email as the foundation of their marketing strategy, with 59% acknowledging the decline of search. Top marketers differentiate themselves by using email throughout the entire funnel, applying advanced tactics and integrating email with SMS to reach customers effectively. 87% of Performance-Obsessed Marketers report that email is their top channel for generating awareness.
Automation and the customer journey: While nearly all marketers use automation to manage email, 89% of Revenue Leaders automate nearly the entire customer journey—from initial contact to post-purchase engagement. This approach appears to be part of a winning strategy: Revenue Leaders also reported greater customer satisfaction, stronger brand awareness, and a higher return on investment in comparison to their peers.
Data-powered personalization: There’s a technology knowledge gap driving sizable differences in data utilization between Baseline Marketers and top-performing marketers. Only 39% of Baseline Marketers use customer data platforms, compared to 57% of Performance-Obsessed Marketers and 64% of Revenue Leaders. And almost half of Revenue Leaders leverage data platforms for hyper-personalized interactions and predictive analytics, which may explain their higher engagement, loyalty, and conversion rates compared to other marketers.
Investing in AI to drive business outcomes: Although 74% of total respondents use AI, findings show that Revenue Leaders leverage AI more effectively than other marketer groups by using it as a strategic assistant, combining generative and analytical AI to maximize outcomes. While Baseline and Performance-Obsessed Marketers primarily see efficiency and brand awareness gains, Revenue Leaders say AI has unlocked additional benefits like higher order values and increased customer lifetime value.
The Revenue Blueprint provides actionable insights for building smarter campaigns. By adopting the strategies of today’s leaders, marketers can better anticipate customer needs, build loyalty, and drive future growth.
Unlock how these four pillars can help you become a performance-obsessed marketer and download the full report.
About The Revenue Blueprint
Global online survey conducted by Ipsos on behalf of Intuit Mailchimp from April 5 to May 20, 2024 of 2,005 respondents, aged 18 to 65+, who are full-time or self-employed marketing professionals in mid-market companies (11-500 employees) across various industries. These professionals serve individual consumers and currently use email marketing online/software tools. The survey covered 3 global regions: North America (United States and Canada): n=1000; Europe (United Kingdom, Norway, Sweden, Denmark, Netherlands, and Belgium): n=705, and Oceania (Australia and New Zealand): n=300.
Original source Report a problem - Jun 17, 2024
- Parsed from source:Jun 17, 2024
- Detected by Releasebot:Jan 15, 2026
Mailchimp Developers by Mailchimp
Webhook retry interval increased
TRANSACTIONAL
WHAT
We’ve increased the number of times that a webhook will retry when we don’t initially receive a 200 response. We will now retry up to 20 times, at intervals of 15-25 minutes per retry. After 20 unsuccessful attempts, the webhook will be disabled.
WHY
Increasing this interval gives users more time to troubleshoot their webhook endpoint, and retains the webhook payload for longer.
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