Facebook Release Notes

More Views, Higher Payouts, and Fewer Copycats

We’re committed to prioritizing original content in Facebook Feed and Reels, while reducing the reach of unoriginal content. These efforts have driven measurable impact: both views and time spent watching original Reels on Facebook approximately doubled in the second half of 2025, compared with the same period in 2024. As we invest in expanding distribution for original content across Feed and Reels, payout opportunities for original creators on Facebook continue to grow.

We’re also tackling impersonation head-on. In 2025, we removed more than 20 million accounts impersonating large content creators and impersonation reports related to large content creators dropped by 33%.

Clearer Guidelines for Original Content

We’ve updated our content guidelines to more clearly define what kind of content is classified as original, encourage high-quality content production, and improve what is shown in recommendations. Here’s what this means in practice:

Content filmed or produced directly by a creator or owner of a Profile or Page is considered original content on Facebook.

Reels selectively incorporating third-party content (such as remixes or overlays) are considered original when the focus is an on-screen presence from a creator presenting something genuinely new — like fresh information, analysis, or substantial improvements to a storyline. Simply watching along, reacting with facial expressions, stitching multiple clips together, or narrating what’s already on screen — without adding anything meaningful — is considered unoriginal and will likely be deprioritized in Feed and Reels.

Content that is duplicative or involves minor edits to another creator’s post will be considered unoriginal and deprioritized. This includes re-uploading posts the Page or Profile had no role in creating, or making low-value changes to someone else’s content like adding borders, inserting captions, and changing the reel’s speed, among the behaviors shared here and in our help center.

When creators transform content with creativity, their videos will be eligible for recommendation in Reels and Feed, and may benefit from increased distribution. Creators who are not adding substantial creative value will see their content deprioritized, and they may see their account deemed non-recommendable and demonetized, if they continue to post primarily unoriginal content.

Creators always have the option to appeal decisions regarding originality, and we are continually working to improve the accuracy of our enforcement. Creators can learn more about our appeals process here.

New Tools to Report Impersonation

We’re not just supporting original content on Facebook, we’re also building new tools to help creators protect their content and grow.

We launched content protection last year to automatically safeguard creators’ original Facebook reels and let them take action when matches to their reels are detected across our platforms. We’re now testing enhancements to this tool that will also detect potential impersonation and make it easy for creators to submit reports, all in one place. This new capability will be rolling out to more creators using content protection soon.

Creators can check for access to the content protection tool in their professional dashboard or apply for access here.

Our Commitment to Creators

We’re committed to making Facebook a place where creativity is celebrated and rewarded. With clearer original content guidelines and stronger tools to protect creators’ work, it’s easier than ever for authentic voices to stand out.

Facebook Marketplace AI-powered features

Facebook Marketplace has been connecting people for a decade, helping millions buy and sell everything from home decor and vintage fashion to electronics. There are more than 3.5 million listings posted on Facebook Marketplace every single day in the US and Canada, making it a go-to destination especially for young adults who might be moving or decluttering, looking to furnish a new apartment, or finding an outfit for a first date.

Today, we’re introducing new Meta AI-powered features on Facebook Marketplace that make selling more efficient so sellers can list more items with less effort, and shoppers can find more of what they’re looking for with every search.

List Items Faster

You can now upload your item images and let Meta AI do the rest — automatically creating a draft listing, filling in details, and even suggesting a price based on similar items listed in your area.

Shipping, Simplified

Sellers can now reach more buyers by offering shipping on their listings. We’ve made the entire shipping experience easier to manage from start to finish — generate prepaid shipping labels in just a few clicks and use the dashboard to keep track of every shipped order in one place.

Yes, It’s Available

Responding to buyer inquiries is now effortless with AI auto replies. When buyers ask about item availability, you can use Meta AI to draft and send an auto reply using information from your listing like a description, availability, pickup location, and price. You can enable, preview, and edit these auto replies during listing creation, making communication faster and more reliable.

Profile Summary Using Meta AI

We’re also helping build trust and transparency with every transaction by introducing Meta AI-generated profile summaries. At the top of your Marketplace profile, buyers will now see an overview of your Facebook profile, including how long you’ve been on Facebook and your number of friends, as well as a brief summary of your Marketplace activity like your listing history, the types of items you sell, and your seller ratings.

Stay tuned for more updates as we continue to evolve the Facebook Marketplace experience.

Today, we’re rolling out new features on Facebook, powered by Meta AI, that let you turn photos and Feed posts into share-worthy moments that spark meaningful interactions and conversations with friends.

Now, you can bring your profile picture to life and express how you feel with animations like waving or wearing a party hat.

You can also add extra personality to your Feed posts with animated backgrounds and change the mood of your Stories and Memories with a Meta AI prompt.

Today, we’re rolling out new features on Facebook powered by Meta AI that make it easier and more fun to express yourself in your profile picture, photos, Feed posts, and Stories.

Bring Your Profile Picture to Life

You can now animate your profile picture, turning a still photo into a playful animation in seconds. Choose from preset animations — like natural, party hat, confetti, wave, and heart — to bring your profile picture to life depending on how you’re feeling. We’ll add more animation options throughout the year so you can celebrate and express yourself during seasonal moments and special events.

For the best results, we recommend using a photo that features a single person facing the camera with their face clearly visible, and not holding other objects. You can select photos to animate directly from your camera roll or choose photos you’ve already uploaded to Facebook. Once a photo is animated, you can share it to your Feed and view it on your profile.

Restyle Your Stories and Memories

Restyle lets you transform the aesthetic of an image in Facebook Stories and Memories using preset style options or your own text-based AI prompt. We’ll also recommend Memories with Restyle options in your Stories.

After uploading a photo to Stories or viewing your Memories to share on Stories, you can tap Restyle and either use Meta AI to change things up how you want, or pick from Styles (like anime or illustrated), Moods (like glowy), Lighting (like ethereal), Colors (like cool or pink), and Backdrops (like beach or cityscape).

Share Scroll-Stopping Text Posts to Your Feed

Text posts are a great way to share what’s on your mind, and now you can match that energy visually, too. We’re gradually rolling out the ability to add an animated backdrop to your Feed text posts, making them more fun and expressive.

When you’re creating a new text post in Feed, tap the rainbow A icon to select from multiple still and animated backgrounds like falling leaves or ocean waves. We’ll also introduce seasonal backgrounds in the future so your posts can feel timely, festive, and a little more fun.

These new features make it easy to express yourself in fun and unique ways, so you can create something share-worthy to connect with your friends on Facebook.

Takeaways

• We’re introducing improvements to Facebook’s Feed, search, and navigation systems so you can easily find what you are looking for and dive deeper into your interests.
• We’re streamlining how you create content in the app with a redesign of how you create Stories and Feed posts, as well as how you interact with and share them.
• We’re also launching new ways to surface things in common with your friends directly on your profile and through search.

Facebook’s focus has always been to make it easy to stay close to the people and things you love. Today, we’re introducing improvements that help cut through the clutter so you can easily update your profile, find new content via search, and enjoy photos and videos in your Feed.

Smarter, Cleaner Feed and Streamlined Navigation

We’re making Feed simpler and more immersive, so that it’s easier to enjoy the content you care about most and connect with others over shared interests. Now when you post multiple photos, they’ll be arranged in a standardized grid. You can also like photos in Feed by double-tapping them, and see Feed content in full screen when you click into it.

Soon, the most-used Facebook features on your tab bar – like Reels, Friends, Marketplace, and Profile – will be front-and-center in your tab bar, so you can easily access them. You’ll also see a refreshed menu design and cleaner tab notifications to catch up on the latest updates across Facebook.

In addition, your search results will now show more content in a more immersive grid layout that supports all content types. We’re testing a new full-screen viewer that lets you explore different photo and video results without losing your place in search. We’ll look to expand this feature to more content and post types in the coming months.

We also want you to shape your Feed in the ways you want. You can give feedback as to why you don’t like a certain Facebook post or Reel so that the content you see moving forward is more relevant. We will continue to introduce new ways for you to shape your Feed and provide your algorithm feedback in the coming months.

Simplified Content Creation

We redesigned the way you can create Stories and Feed posts to make them more intuitive by putting the most popular tools like adding music and tagging friends where you can easily find them. The new interfaces make it easier to create great content with minimal distractions, and the advanced tools like colorful text backgrounds are still just a tap away. Audience and cross-posting settings are prominently displayed in the composer, making them easy to locate and adjust.

The commenting experience across Feed, Groups, and Reels has also been simplified with streamlined replies, prominent badging, and new pinning tools, so conversations are easier to follow. New and expanded controls will also help group admins and creators monitor the conversations happening on their content, and everyone can now anonymously flag comments that are irrelevant or don’t fit the spirit of the conversation.

Profiles Made for Real Connections

We’re also making it easier to find people with similar interests. When you update your profile, Facebook will help you discover friends who share your passions or who may have useful advice on shared interests by surfacing them within your profile.

For example, if you update your profile to show you’re into sourdough bread baking or planning a trip to Nashville, Facebook will show you friends who can give you sourdough starter tips or offer suggestions on the best local spots.

With this updated experience, people can get to know others on a deeper level — from where you work and live, to what TV shows you’re binging and what album you’re playing on repeat, to your hobbies, travel, and more. You can choose who sees what on your profile and whether to share these updates to your Feed.

These improvements are just the beginning in making Facebook less cluttered and easier to use, so you can focus on the people and interests you care the most about. Stay tuned for more updates in 2026!

Takeaways

• We’re making it easier to access 24/7 account support on Facebook and Instagram with new tools like a centralized support hub.
• In the past year, new account hacks decreased by more than 30% globally on Facebook and Instagram, and recovering an account is now faster and simpler with the help of AI — the relative success rate of hacked account recovery has increased by more than 30% in the US and Canada this year.
• We’ve also improved how to recover your account if you ever lose access with smarter, adaptive processes.

Your accounts are where your memories, conversations, and connections live. Protecting them is a responsibility we take seriously, which is why we’re always working to strengthen account security and make it easier for you to get the help you need. We also recognize that support hasn’t always met expectations, and we’re committed to improving by continually investing in better support experiences for everyone who uses our apps.

Today, we’re rolling out new, easier ways to get account support and sharing updates we’ve made to keep your Facebook and Instagram accounts even more secure through advancements in AI.

The Future of Always-On Support

Getting help with your account should be simple and accessible. That’s why we’re launching a new, centralized hub on Facebook and Instagram that brings support tools and options into one place. Within the support hub, you can now report an account issue, find quick answers with the help of Meta AI-powered search, and more. This is now rolling out globally on Facebook and Instagram, on iOS and Android operating systems.

We’re also testing an AI support assistant for instant, personalized help — whether you need to recover your account, update settings or manage your profile. This is new technology that we’re testing first on Facebook globally, and we’re exploring bringing it to our other apps in the future.

How AI Is Helping Us Protect Your Account

Our AI-powered security systems are getting better at protecting your account thanks to smarter AI and stronger security tools. In the past year, new account hacks decreased by more than 30% globally on Facebook and Instagram. Our account security systems work around the clock to spot and block potential threats — like hacking and phishing — by analyzing a wide range of signals in real time to distinguish legitimate users from attackers. These systems also block suspicious logins and flag compromised accounts before harm occurs, so you stay protected and can access your account without worry.

Over the last year, our advancements in AI have also helped us increasingly avoid disabling accounts by mistake better than ever before. And if an error does happen, our appeals process is now faster and easier, with fewer steps and AI assistance for eligible cases that helps you get a decision sooner. Our ongoing investments in our content enforcement systems mean they’re now more accurate — so you’re less likely to be affected by mistakes, and our community stays safer and more reliable for everyone.

Faster, Simpler Account Recovery

If you lose access to your account, getting back in should be quick and stress-free. We’ve updated the account recovery experience on Facebook and Instagram using AI so you can get help gaining access to your account.

What’s new:

• Easier-to-find recovery: You’ll now see the right recovery options at the right times, and we’re sending out improved SMS and email alerts about risky activity. If you still need help regaining access to your account, you can always visit this page to recover your account or Page.
• Trusted device recognition: Our systems recognize the device you usually use and familiar locations better than ever.
• Smarter, adaptive recovery flows: Our new account recovery experience adjusts to your particular situation with clearer guidance and simpler verification. We’ve also expanded recovery methods to include taking an optional selfie video to further verify your identity.

These improvements are already making a difference. This year, we’ve increased the relative success rate of hacked account recovery by more than 30% in the US and Canada.

Simple Steps to Stay Secure

While our AI systems work behind the scenes, we’ve launched even more safety features so you can take additional steps to protect your account:

• Security Checkup: Use the newly redesigned Security Checkup on Facebook to spot and fix potential security risks. You can also use this feature on Instagram.
• Two-Factor Authentication (2FA): Set up 2FA on Facebook or Instagram, which requires a password and a simple code from your phone or an authenticator app to log in to your accounts.
• Passkeys: Sign in with your fingerprint, face, or device PIN for even stronger protection through passkeys, which we rolled out earlier this year on Facebook and Messenger.

We’re committed to keeping your accounts safe and making support simple so you can focus on what matters most: connecting with your communities. Stay tuned for more recovery and support tools coming in 2026.

Learn more about how we’re protecting your account.

‘Tis the Season: Find the Perfect Gift on the Facebook Marketplace Holiday Shop

Takeaways

• This holiday season, Facebook is making it easier and more fun than ever to find the perfect gift with the launch of our first-ever Facebook Marketplace Holiday Shop.
• Whether you’re shopping for fashion, collectibles, electronics, or something truly unique, Marketplace is where you can discover local gifts that feel personal at great prices.
• You can also get inspired by collections curated by your favorite creators, like Tay Beep Boop and April Lockhart, right within the shop.

During the 2024 holiday season, we saw an increase in young adults searching Facebook Marketplace categories like fashion, collectibles, and electronics compared to the rest of the year. To meet this growing demand and to celebrate the thrill of finding something unexpected at a great price, we’re launching our first-ever Facebook Marketplace Holiday Shop, which features affordable items curated by real people.

We recently launched collections, a new way to create groups of Marketplace listings, invite friends to join, and shop together. To make it easy to discover unique gifts and share the experience with friends, you can find the following creator-curated collections within the Facebook Marketplace Holiday Shop:

• Alex’s Gametime Gifts for the sports-lover on your list
• Holderness’ Family Finds for all the kid-friendly gifts
• iJustine’s Tech Collection for nostalgic tech presents
• FLIPPED FURNITURE FINDS! for the best holiday decor
• Tay’s Funky Holiday Gifts for fun, unique, and unexpected items
• April’s Vintage Gems for the fashionistas in your life

To find the Facebook Marketplace Holiday Shop just go to the Marketplace tab in the Facebook app, tap the magnifying glass in the top-right corner to search, type in “Holiday Shop,” and tap to enter. If you’re not seeing the Marketplace Holiday Shop on your mobile device, make sure your Facebook app is updated to the latest version.

Facebook is continuing to boldly celebrate how we connect people this holiday season. Discover something truly special on the Facebook Marketplace Holiday Shop — where every gift tells a story and every connection goes a long way.

Facebook Marketplace is having a glow up — we’re evolving the Marketplace experience with new ways to connect over listings and Meta AI integrations that make it easier for people to shop for the things we know they want most: home decor, fashion, and vehicles.

Every day, one out of four Facebook young adult daily active users in the US and Canada come to Marketplace, and we’re making it easier for them to find what they’re looking for. Whether finding and furnishing their first apartment, buying their first car, or looking for a perfect first-date outfit, our newest updates will help make their Marketplace experience even more fun, useful, and social.

Shop Together With Collections and Collaborative Buying

We’re launching collections, a new feature that enables you to create groups of Marketplace listings and invite friends to join. Simply save a listing, start a new collection, and choose whether to make it public or private. Add friends to your collection and share updates via Feed, Messenger, WhatsApp, and more.

We’re also testing collaborative buying, so you can invite a friend to join your chat with the seller, making it easier to coordinate pickup, negotiate prices, and get answers to your questions — together.

Personalize Your Shopping With Reactions and Comments

You can now react and comment directly on Marketplace listings, helping others learn about item quality and discover unique finds. And when you like an item, Marketplace will learn what you’re interested in, so you’ll see more items aligned with your preferences, making your shopping experience even more personalized and relevant.

Shop Smarter With AI Insights

We’re also testing a new feature to make it easier to ask the right questions when you’re making a purchase — whether it’s a car, furniture, clothing, or anything you find on Marketplace. When you start a chat with a seller, you’ll see a “Suggested questions to ask” button pop up. Tap it, and Meta AI will use the details from the listing and your conversation to suggest questions you might want to ask the seller.

Vehicles are among the top five searches for young adults on Marketplace. That’s why we’re beginning to test a new AI-powered feature designed to make buying cars easier and more informative. When you visit a vehicle listing, you’ll see AI-powered insights that can gather everything from engine options and safety ratings to transmission type, seating, cargo capacity, reviews, and price insights — all in one place.

Expanded Inventory With eBay and Poshmark

Young adults are increasingly turning to Marketplace for vintage fashion — there are over 200 million fashion items listed on Facebook Marketplace in the US, making it the second largest category after home decor.

Earlier this year, we began integrating eBay inventory into Marketplace followed by Poshmark to give people more options across categories like fashion and electronics. Partner listings are marked with an icon on the listing image, and are integrated throughout your Marketplace feed so you’ll see them while you’re browsing. You can also see the listing and seller’s information on the Marketplace product details page, and when you’re ready to buy, you’ll be taken to the partner’s site for checkout.

Improved Shipping Experience

We’re rolling out an improved checkout experience, providing you with a more transparent and seamless process for shipped purchases. Buyers will now see total costs — including shipping and tax — upfront, and receive notifications as order status changes.

This ensures clarity at every step and makes it easier to buy from sellers no matter their locations.

Stay tuned for more updates in 2026 as we continue to improve the Facebook Marketplace experience for both buyers and sellers.

Facebook Groups: Converting Private to Public

Facebook Groups have long been a place where people connect over shared interests and experiences. People turn to groups to seek advice, connect with real people, and navigate life’s milestones. Whether it’s joining a city newcomers’ meet-up, finding a local running club, or connecting over your favorite artist, groups make these interactions easier.

We know that group admins want more tools to grow and manage their communities, and we’re listening to your feedback. Today, we’re starting to roll out a new update that gives private group admins the option to change a group from private to public. This unlocks new opportunities for growth and connection while keeping member privacy and previously shared content protected.

For Admins: How to Convert a Private Group to Public

Group admins can now make their private groups public, making it easier for people to discover and join conversations that matter to them. This change can be made directly from the group’s settings page on Facebook. Converting to public means the group’s new content will be visible to everyone, so before making any changes, consider what’s best for your community and seek feedback from fellow admins, moderators, and members. Once you have converted your group, keep members informed by sharing a post about the update.

Here’s what to expect if you choose to convert your group:

• All other admins will be notified. When a group admin changes their private group’s privacy setting to public, all other admins of the group will get a notification about the upcoming change.
• You’ll have time to review the change. There is a three-day window to review and cancel the group conversion; if no admin cancels, the group will become public at the end of the review window.

For more details about converting groups, visit the help center here.

For Group Members: How We’re Protecting Your Privacy and Content

Your privacy is our priority. That’s why we’ve built in safeguards for members of groups. Here are some of the ways we’re protecting your privacy, and some information for group members to keep in mind:

• Past content stays private. All content, including posts, comments, and reactions, shared while the group was private will only be visible to those who were members of the group before it became public, as well as admins and moderators.
• Member lists are protected. After a group goes public, only admins and moderators can see the member list, protecting the privacy of group members.
• New content is public. Any new posts you share in the public group, including comments and reactions on new content, will be visible to anyone, including people who aren’t on Facebook. This has always been the case for public groups, allowing you to reach a broader audience and connect with new people beyond the original group.
• You’ll be notified. When a group changes from private to public, all members are notified about the change. Plus, when posting or commenting for the first time in a converted public group, you’ll see a reminder that your post or comment will be public, helping you share with confidence.
• You can check your privacy status any time. You’ll also see a globe icon when posting in a public group. This icon means your content will be visible to anyone.
• Groups can be made private again. If a public group changes back to private, only people approved by an admin can join. Once someone is approved by an admin, they’ll be able to see what’s shared in the group, including content from when it was previously private, and the membership list. This is how private groups work today, so your privacy stays protected.

Remember, if anonymous participation is enabled in your group, you have the flexibility to decide how you want to show up — choose to post or comment using your name, anonymously, or now, with a new option to choose a nickname that matches you in the moment.

Today’s update helps admins to grow their groups, foster deeper connections, and spark more conversations across shared interests. Learn more about the differences between private and public groups here.

Takeaways

• We’re introducing a new Facebook feature that surfaces photos and videos and suggests fun edits and collages, making it easier to share your favorite moments.
• Suggestions are only shown to you – you decide whether they’re shared and with whom.
• This feature requires opting-in and can be turned off at any time.

We’ve rolled out a new Facebook feature designed to make reminiscing and sharing your favorite moments easier and more fun than ever before. This opt-in feature suggests the best photos and videos from your camera roll and creates fun collages and edits, making it simple to share unique content on Facebook and Messenger.

Creative and Effortless Sharing

Many people capture life’s moments but rarely share them – whether it’s because they don’t think their photos or videos are ‘shareworthy,’ or because they simply don’t have time to create something special. With your permission and the help of AI, our new feature enables Facebook to automatically surface hidden gems – those memorable moments that get lost among screenshots, receipts, and random snaps – and edit them to save or share.

This new feature enhances your best photos, offers creative edits to make your content stand out, and creates fun collages and videos to help you connect with the friends and family you choose to share with. No design skills required – this feature does the heavy lifting, so you can focus on sharing the fun. All suggestions are private to you and you decide what to share, when to share, and with whom.

We don’t use media from your camera roll to improve AI at Meta, unless you choose to edit this media with our AI tools, or share. Head to the Meta Privacy Policy to learn more.

We’ve now rolled out the option to use this feature to people in the US and Canada. Sharing recommendations currently appear in Stories and Feed, and you can always find more ready-to-share content in Memories (a Facebook bookmark). You can manage or disable the feature anytime in your Facebook camera roll settings.

We will also begin to test in additional countries in the coming months.

Introducing Local Jobs on Facebook

Takeaways

• We’re introducing new ways for young adults to find local entry-level job opportunities on Facebook.
• Find job listings via a dedicated tab on Facebook Marketplace or across Groups and Pages.
• Employers can easily create a job listing through Facebook Marketplace, their Page, or a Group.

Starting today, we’re bringing jobs on Facebook back, making it easier for people in the US to find and inquire about local jobs. We’ve always been about connecting with people, whether through shared interests or key life events. Now, if you’re looking for entry-level, trade, and service industry employment in your community, Facebook can help you connect with local people and small businesses who are hiring. Jobs on Facebook are public and visible to all adults 18 years and older.

Find a Local Job on Facebook

Finding a job should be easy and accessible. Whether you’re looking for your first real job or a part-time gig, Facebook’s new job tool helps you find and apply for the kind of work you want.

You can easily search for new jobs via our dedicated tab in Marketplace. Job listings will also appear across Groups and Pages, and you can filter and sort jobs on the Marketplace Jobs subtab by category, distance, and job type. Learn more about discovering and applying for jobs on Facebook here.

• Jobs tab on Marketplace: Explore the latest job listings near you in a dedicated space within Marketplace. Tap the Jobs tab on Marketplace to browse.
• Groups: Job posts may appear in relevant local and career-focused Facebook Groups.
• Pages: Local businesses can post jobs directly to their Facebook pages.

Tips to Help You Find Local Jobs From People and Businesses Near You

• Connect directly with employers: Reach out to employers instantly via Messenger to ask questions or schedule interviews.
• Do your research: Learn more about potential employers by exploring their Facebook Pages.
• Customize your job search: Browse a wide range of job openings or narrow your search to find the best fit — it’s up to you.
• Personalized recommendations: Facebook will highlight the most relevant opportunities based on your job browsing history.

How to Get Started as a Local Employer

If you’re an employer, you can create a job listing on Facebook through Marketplace, your Page, or the Meta Business Suite. You can about the steps to create a job on Facebook here.

Some jobs are not eligible for listing on Facebook — you can find more information on that here.

We want to make it easy for you to find local jobs and connect with your local community. These new features help you to quickly discover nearby opportunities and reach out to employers directly — all in one place.

Whether you’re looking for part-time work, your first job, or people to hire, Facebook is here to help you take the next step.

Discover Reels From Around the World With Meta AI Translation
October 9, 2025

Takeaways
• Meta AI translates, dubs, and lip syncs reels on Facebook and Instagram, so you can enjoy reels from around the world.
• Translations are now supported in English, Spanish, Hindi, and Portuguese – with more languages on the way.
• Translating reels is a free and easy way for creators to reach some of our largest Reels markets.

Update on January 16, 2026 at 6:00AM PT:
AI-powered translations for Reels are starting to roll out in more languages, including Bengali, Tamil, Telugu, Marathi, and Kannada, on Instagram. These new additions build on our existing language support for English, Hindi, Portuguese, and Spanish. See additional information here and here.

Originally published on October 9, 2025 at 9:05AM PT:
Imagine discovering a reel that makes you laugh, inspires you, or teaches you something new, no matter where it was created or what language it was filmed in. That’s the future we’re building at Meta.

In August, we expanded access to translations for bidirectional English and Spanish to creators on Facebook and Instagram, so that more creators can seamlessly translate their reels with Meta AI. Today, we’re excited to announce we’re adding two more languages, Hindi and Portuguese, making it easier than ever to watch reels from creators around the world – with more languages coming soon.

Since our announcement of translations with Meta AI in 2024, we’ve been working toward making content more accessible for everyone, and today’s expansion marks another step toward our goal.

Inspired by Creators, Built for Community
Many creators want to reach global audiences, and their feedback helped shape our work on translation features. With Meta AI, creators can now seamlessly translate and dub reels, breaking down language barriers so they can share their work with more viewers worldwide. With multi-lingual translations between English, Spanish, Portuguese, and Hindi, creators can now share their content across some of the largest Reels markets on both Instagram and Facebook.

Translating reels with Meta AI is free, and is accessible to Facebook creators with 1,000 followers or more and to all public Instagram accounts in countries where Meta AI is available.

How Translations With Meta AI Work
Meta AI mimics the sound and tone of a creator’s voice to translate reels, so the end result is content that feels authentically like the creator, just in another language. A creator can also choose to enable the lip syncing feature, which syncs the translated audio to the creator’s mouth’s movements, creating a more natural viewing experience.

Control Your Viewing Experience
Your experience matters to us, which is why we’ve built controls that let you decide which languages you see. Every translated reel is clearly labeled with Translated with Meta AI, so you’ll always know when you’re watching translated content. You can also choose to turn translations on or off, or to watch reels in their original language – simply select Don’t translate in the audio and language section of the three-dot settings menu. Learn how to manage your language preferences on Facebook and Instagram.

Translations with Meta AI is just one way we’re bringing the best content to audiences and finding innovative new ways to connect people around the world.

Takeaways

• We’ve upgraded Facebook’s recommendations engine so it learns your interests quicker and shows you newer and more relevant reels.
• New friend bubbles show you which reels and Feed posts your friends like and make it easy to start a chat instantly about what you’re both interested in.
• On some reels, you’ll have AI-powered suggestions, making it easier to find similar reels and explore the things you’re interested in.

The magic of Facebook has always been in connecting with others. That’s why we’re launching features that make it even easier to connect with friends over the content you care about. We’ve upgraded our recommendations engine, so you’ll get to see more of the content you’re interested in, and we’re rolling out several features that give you more control over the reels you see and more ways to interact with your friends while watching them.

Our Recommendations Are Getting Smarter

We’ve invested in improving Facebook’s recommendations and product experience, creating a smarter recommendations engine that understands your interests faster. As a result, we’re showing you more of what you want to see, whether it’s quick clips or longer videos, creator vlogs, or DIY tips. As we shared in July, time spent watching videos on Facebook has expanded more than 20% year-over-year in the US.

Facebook continues to be the home for all types of video, and our recommendations will help ensure you see fresher content in the formats you enjoy most, regardless of length. If you prefer longer videos, you’re in luck – reels over a minute make up a quarter of reels produced by creators with over 10,000 followers and over 50% of watch time on Facebook.

Our recommendation engine is also now surfacing 50% more reels from creators published that day, so you see the newest content faster.

We’re also making it easier for you to tell us when you don’t like what you see. You can tap “Not Interested” on a reel or flag a comment that doesn’t fit the spirit of the conversation and the recommendations engine will respond to these signals, making your reels even more personalized. Plus, we’ve made updates to the Save feature to make it simpler to collect your favorite reels and posts in one place. You’ll help Facebook fine-tune your recommendations with each save, resulting in a more tailored experience that we’ve seen lead to increased watch time globally.

More Ways to Interact With Reels and Friends

We’re rolling out friend bubbles on Reels and Feed so you can spot which reels and posts your friends have liked. When you see a reel with a friend bubble in the corner, you can tap that bubble to jump into a private chat with your friends. So far, we’ve seen people enjoy bubbles as a way to discover what their friends are into, catch up over shared interests, and maybe even learn something new.

Seeing likes from your friends has always been core to the Facebook experience, and we are continuing to build features – like bubbles – that bring us back to our roots.

We’re also making it easier to explore your interests and get inspired by others on Facebook. Now, you can dive deeper into your interests with AI-powered suggested search on select reels to discover more content about a topic you love, all without leaving the reels player.

These updates are just the beginning — expect even more ways to personalize, connect, and have fun with Reels in the future.

Dive in and see how Facebook is making your experience more about you and your friends.

Takeaways

• We’re introducing new ways for you to go from follower to fan, making it easier to connect with and be recognized by the creators you love on Facebook.
• Take your fandom to the next level by joining fan challenges, earning custom top fan badges, and discovering other fans who share your interests.
• Creators can use these new features to engage with their audience in fresh ways — inspiring meaningful fan connections that continue to grow.

Today, we’re making fandom on Facebook even more fun with new features that help you engage with and be recognized by your favorite creators, while connecting with other fans who share your interests.

Show Off Your Creativity With Fan Challenges

Have you ever wanted to create content alongside your favorite creators? Now you can. With new fan challenges, creators can launch fun prompts for their fans to create and share unique content.
You’ll see challenges appear in your feed as the creators you follow launch them. To join a fan challenge, click the challenge hashtag on a creator’s post, reel, or another fan’s entry to create and share your own take.
Entries with the most reactions will appear on the fan challenge leaderboard, which you can find on the challenge homepage, a central place to discover and engage with other fan posts and where creators can interact with you.
Check out how entertainment creator Kalen Allen has used fan challenges to engage his community.

In the last three months, over 1.5 million entries have been submitted by fans to challenges, generating comments and reactions from over 10 million people while helping creators generate buzz and momentum around their chosen topics.
Creators can use fan challenges to amplify their brands, activate new campaigns, and drive engagement when it makes most sense for them.

Be Recognized for Your Superfan Status With Custom Top Fan Badges

We’re making top fan badges even more special, giving you new ways to express your superfan status and be recognized by the creators you love.
You can earn a top fan badge by regularly engaging with your favorite creators’ content, whether they’re musicians, entertainers, or athletes.
Once you’ve accepted a badge, it will appear next to your comments on the creator’s Page — you can also display the badges you’ve earned on your own profile.

If you’re following creators who have personalized their top fan badge, get ready for an upgrade.
When a customized version is available, you’ll receive a notification to accept your new badge.
Accept it and you can show off your custom top fan badge via a ready-made post.
You’ll be joining over 500 million fans globally that have accepted a “custom top fan badge” or a “top fan badge” on Facebook.

Creators like Cardi B, Ed Sheeran, and J Balvin are rewarding their fans with custom top fan badges like “Bardi Gang,” “Sheerio,” and “La Familia.”
These updates help celebrate fandom and the communities that bring it to life.
Dive in, engage with creators, and connect with like-minded fans in new ways on Facebook.

Takeaways

• Facebook Dating is helping people avoid swipe fatigue with two new features: dating assistant and Meet Cute.
• Hundreds of thousands of young adults in the US and Canada create Facebook Dating profiles every month, and young adult matches are up 10% year over year.
• A free dating experience within the Facebook app, Facebook Dating makes it easier to find love by meeting and starting conversations with people who share your interests.

Today, we’re introducing a dating assistant and Meet Cute, two new Facebook Dating features that help you skip the swipe and give you fresh ways to connect with the people you want to date.

Hundreds of thousands of young adults (ages 18-29) in the US and Canada create Facebook Dating profiles every month, and young adult matches are up 10% year over year. We want to help you meet more people you’re interested in without having to resort to endless swiping or paying to unlock product features.

Now, you’ll be able to find your best potential matches with a dating assistant, and get to the first date faster with Meet Cute.

Your Dating Assistant

Dating assistant is a chat assistant within Facebook Dating that gives you personalized help on your dating journey.

It can help you find better matches based on your interests and preferences, giving you refined search and custom match recommendations. The assistant allows users to go beyond traditional traits like height or education, allowing you to enter unique prompts tailored to what you’re looking for.

For example, you can write “Find me a Brooklyn girl in tech” and the dating assistant will help you with your search. You can use the assistant to provide dating ideas or help you level up your profile.

You can find your dating assistant by heading to the Matches tab. Dating assistant will begin rolling out gradually in the US and Canada.

Meet Cute

Meet Cute is a feature that takes the indecision out of online dating by automatically matching you with a surprise match based on our personalized matching algorithm. Choose to chat with your match or unmatch to pass on the conversation.

Meet Cute is ideal for anyone who’s tired of swiping and is looking for a fresh, easy way to expand their typical pool of dating candidates.

To start, Meet Cute matches will be made weekly and we’re exploring adding the option of other frequencies. You can opt-out of the feature at any time.

These new features are designed to help address swipe fatigue, and we’ll continue to evolve Facebook Dating to help make meeting people easy, fun, and free.

Takeaways

• Passkeys make it simpler and safer than ever to sign in to Facebook with the same fingerprint, face, or PIN you already use on your mobile device to verify your identity.
• We are rolling out passkeys on Facebook, with availability on Messenger in the coming months.
• You can easily set up and manage passkeys in your Accounts Center.

Update on September 23, 2025 at 2:15PM PT:

Starting today, we are rolling out the ability to use passkeys to log into Messenger. A more secure login method than the traditional password, passkeys let you log into Messenger with a fingerprint, face scan, or device password, all of which are stored on your device and never shared with Meta.

To learn more on how to create, use, and manage passkeys for Messenger and Facebook, visit our Help Center.

Originally published on June 18, 2025 at 9:00AM PT:

We’re introducing passkeys on Facebook for mobile devices, offering another tool to safeguard your privacy and security. Passkeys are a new way to verify your identity and log in to your account that’s easier and more secure than traditional passwords.

Passkeys will soon be available on iOS and Android mobile devices for Facebook, and we will begin rolling out passkeys to Messenger in the coming months. The same passkey you set up for Facebook will also work on Messenger once this capability launches.

What Is a Passkey?

Passkeys are secure digital credentials that act as alternatives for passwords. They allow you to log in to websites and apps securely by verifying it’s you using the fingerprint, face, or PIN you use to unlock your device.

Passkeys can give you peace of mind about your account’s security – they can’t be guessed or easily stolen. And once created, they make it faster and easier than ever to log in to Facebook, no memorized password needed. All you’ll need is a compatible mobile device and a Facebook account.

The technology behind passkeys was developed by the FIDO Alliance, an open industry association focused on reducing the world’s reliance on passwords. Meta is an active member of the FIDO Alliance.

Keeping Your Account Secure

Passkeys are an upgrade in security compared to traditional passwords and one-time SMS codes because they are resistant to guessing or theft by malicious websites or scam links, making them effective against phishing and password spraying attacks. By using passkeys, you’ll have increased protection against online threats while also simplifying your login experience.

Passkeys and the fingerprint, face scan or PIN you use to create them are always stored on your device and we’ll never see, share or store them.

Do More with Your Passkey

Passkeys aren’t limited to logging in to your Facebook account. You’ll also be able to use your passkey to securely autofill payment information when making purchases using Meta Pay, and eventually to log in to Messenger and protect your encrypted message backups.

Setting Up Your Passkey

Creating your passkey is easy and only takes a few simple steps. You can set up and manage your passkey in Accounts Center, found within the Settings menu on Facebook.

You also may be prompted to set up a passkey when you log in to Facebook.

Once it’s set up, you’ll be able to use your passkey moving forward to log in to Facebook on your mobile device. You’ll still be able to use other authentication methods, such as your password, to access your account. That way you can still access your Facebook account when you’re using a device that doesn’t support passkeys yet.

Learn more about creating or removing your passkey in our Help Center.