Amazon Release Notes

LAUNCH ANNOUNCEMENT

Serve video ads with VAST 4 on third-party supply

September 02, 2026

What launched?

Amazon DSP now supports VAST 4 (versions 4.0 through 4.3) on third-party publisher inventory worldwide. For each ad opportunity, Amazon DSP reads what the publisher's video player supports and responds with the highest compatible version. Publishers on VAST 2/3 continue to be supported; publishers supporting VAST 4 now receive VAST 4 automatically.

Note that Amazon-operated inventory (Stores, Fire TV, etc.) continues to only support VAST 2/3 creatives.

Why is it important?

VAST 4 is the current IAB industry standard for video ad serving, and many publishers now require it to fully activate their inventory. This means your video campaigns can now reach more premium publishers and benefit from improved cross-channel measurement without any changes to your workflow.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore

Who can use it?

• Managed-service and self-service advertisers using Amazon DSP worldwide.

Where do I access it?

• Log in to Amazon DSP to start reaching publishers that use VAST 4.
• Amazon-served campaigns will automatically serve the optimal version.
• If you are using an advertiser ad server, you will be able to use VAST 4 tags on third-party inventory.

Get started with video ads

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Connect Customer Global Resiliency now supports routing contacts to agents across paired ACGR Regions. For example, a contact arriving in US East (N. Virginia) is offered to the longest-available matching agent whether that agent is in US East (N. Virginia) or US West (Oregon), while managers view analytics and search contacts across both Regions as a unified contact center. When agents and contacts are distributed across both Regions, your full configuration and any integrations are continuously validated with live traffic in both Regions at all times, providing confidence that either environment is ready to absorb the full workload. You retain full control over how traffic is distributed, and can shift new contacts and agents to a single Region or disable cross-region routing at any time.

To request access to this feature, contact your AWS account team. Unified routing, analytics, and contact search are now enabled by default for all new ACGR instances created on or after September 1, 2026. Existing ACGR instances can opt into this feature set on request. For more details, see Global routing across ACGR Regions.

Today, Amazon Quick announces integration with AWS Agent Registry, enabling users to discover and use resources from their organization’s AWS Agent Registry directly within Amazon Quick. AWS Agent Registry supports MCP servers and agents, which users can now search and browse directly within Amazon Quick. After finding the agent or MCP server they need, users can enable it with a few clicks. Connection details are already populated from the registry. Once enabled, these resources can be shared with teams for use across chat, agents, apps, flows, and deep research.

This integration bridges the gap between technical teams who build agents with Amazon Bedrock AgentCore and business users who work in Amazon Quick. Organizations no longer need to manually configure connections to agents and tools that already exist in their AWS Agent Registry. Business users get access through their familiar Amazon Quick workspace without duplicate effort.

Amazon Quick integration with AWS Agent Registry is available in all AWS Regions where both Amazon Quick and Amazon Bedrock AgentCore are available. This includes US East (N. Virginia), US West (Oregon), Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (Frankfurt), and Europe (Ireland).

To get started, open the Amazon Quick admin console and go to Manage account, Permissions, AWS Agent Registry to connect your registry. To learn more, see the Amazon Quick Integrations documentation and the AWS Agent Registry documentation.

LAUNCH ANNOUNCEMENT

Authors including ACX creators can now advertise their audiobooks with Sponsored Products and Sponsored Brands ads in the US. Before this change, authors could only advertise digital and print format book ASINs. To begin advertising, authors need to first claim their pen name in their author central account.

Sponsored ads can help boost visibility and drive sales of your audiobooks with ads that appear on Amazon store and beyond. Including audiobooks in new and existing ad campaigns alongside digital and print book formats help shoppers discover your titles in their preferred format. Adding all formats of your book in your campaign also helps you track cross-format sales — when a shopper clicks one format but purchases another, that sale appears in your campaign reporting. To evaluate how advertising is helping drive awareness and sales of your campaigns you can track metrics such as impressions, clicks, attributed conversions etc.

Where is the feature available?

• North America: United States

Who can use it?

• Authors

Where do I access it?

• Advertising console
• Amazon Ads API

API specific

Author advertisers can now advertise Audible title ASINs with Sponsored Products and Sponsored Brands ads in US along with their other digital and print book formats.

Amazon Quick custom permissions now include deny by default, a governance setting that automatically restricts new AI capabilities before they reach users.

Previously, new AI capabilities were available to all users on release, requiring administrators to react after the fact. With deny by default, administrators restrict the AI capability category in a custom permissions profile and assign it to users, roles, or the entire account. Quick then denies any new AI capability at launch for those users. Restricting a category also restricts existing capabilities in it. Administrators explicitly allow each capability when ready. The restriction applies only to the profile you configure.

Configure deny by default in Manage account in Amazon Quick or through the AWS CLI. To learn more, see Custom permissions deny by default. Deny by default is available in all AWS Regions where Amazon Quick is available.

This is a companion discussion topic for the original entry at https://aws.amazon.com/about-aws/whats-new/2026/08/amazon-quick-deny-by-default

Amazon Quick announces the general availability of Microsoft 365 extensions for Excel, PowerPoint, Word, and Outlook. These extensions enable Quick to perform tasks directly within users’ M365 environments, using AI to handle complex local tasks such as redlining documents, building financial models, creating presentation-ready decks, and managing Outlook inboxes.

The Excel extension helps with complex spreadsheet analysis, creating pivot tables and charts, and importing and cleaning data. The PowerPoint extension helps you create and refine presentations from Quick data using organization-defined templates. The Word extension generates formatted documents with Word primitives, makes sweeping edits with track changes enabled, and participates as a reviewer in comments. The Outlook extension performs inbox and calendaring tasks such as prioritizing emails, organizing your inbox, scheduling meetings, and drafting replies using your Quick data and entire inbox context.

These extensions transform daily work across teams. Finance teams can build complex models by describing what they need. Sales teams can draft proposals that automatically pull from CRM data. Marketing teams can create branded presentations without manual formatting. Legal teams can streamline contract reviews. Operations teams can manage email workflows and schedule meetings intelligently, and IT teams can automate routine data analysis that previously required manual effort.

Amazon Quick Microsoft 365 extensions are available in US East (N. Virginia), US West (Oregon), Asia Pacific (Sydney), Europe (Ireland), Asia Pacific (Tokyo), and Europe (Frankfurt). To learn more, see Amazon Quick for Microsoft 365: Agentic AI where you work, and download extensions on the Quick download page.

Amazon Quick announces support for no data message customization, enabling authors to replace the default "No data to display" message with a tailored message when a visual returns no data. Authors can configure a custom title, subtitle, and hyperlink that give readers immediate context about why no data is shown and what steps to take next.

All text fields support parameters, so the message can dynamically reflect the reader's current filter selections. The hyperlink supports http://, https://, and mailto: URL schemas, and both the title and subtitle can be toggled on or off independently.

This feature is available now in all AWS Regions where Amazon Quick is offered. To learn more, visit Analysis Settings in the Amazon Quick User Guide.

This is a companion discussion topic for the original entry at https://aws.amazon.com/about-aws/whats-new/2025/08/amazon-quick-custom-no-data-message/

Amazon Quick now enables administrators to set per-user limits on index storage and agent hours, giving them direct control over subscription costs. With limits management, administrators can create limit profiles that cap per-user consumption, helping prevent unexpected overage charges and ensuring subscription entitlements are used efficiently across their organization.

For example, an organization deploying Quick enterprise-wide to thousands of users can set account-level limit profiles to establish cost-predictable baselines, then assign higher limits to specific roles that require more agent hours. Administrators can create and assign limit profiles at the user, role, or account level, with a priority hierarchy that ensures the right users get the right capacity. When a user reaches their limit, new consumption is blocked while existing content is preserved.

This feature is available for Professional and Enterprise plans, in all AWS Regions where Amazon Quick agentic capabilities are supported. For more information, see the AWS Region table.

Learn more about Amazon Quick by visiting the Quick website. To learn more about limit profiles, see Limits management in the Amazon Quick User Guide.

Amazon Quick now integrates with Microsoft Purview to enforce data loss prevention (DLP) policies across your Quick environment. Organizations need to ensure that sensitive files aren’t shared outside approved channels. With this integration, IT administrators and security teams can apply their existing Purview sensitivity labels to automatically control how files are handled in Quick capabilities such as chat, spaces, and knowledge bases.

Administrators can configure enforcement actions (block, warn, or allow) for each sensitivity label, giving organizations granular control over sensitive file sharing across Quick. For example, a financial services company can block files labeled “Highly Confidential” from being uploaded to shared spaces while allowing “Internal” files with a warning notification. With this integration, customers can extend their existing Microsoft Purview governance policies into Quick without additional tools.

This feature is available in all AWS Regions where Amazon Quick agentic capabilities are supported. For more information, see the AWS Region table. To learn more, see Data loss prevention in the Amazon Quick User Guide.

This is a companion discussion topic for the original entry at https://aws.amazon.com/about-aws/whats-new/2026/08/amazon-quick-dlp-purview

Today, AWS announces that Amazon Quick’s agentic AI capabilities are now available in AWS GovCloud (US-West), bringing an agentic AI teammate to government and regulated-industry teams within an isolated, FedRAMP Class D (formerly High) authorized environment. Building on the analytics and business intelligence capabilities already available to customers in AWS GovCloud (US), Quick now turns questions into actions, helping teams drive mission-critical decisions faster without switching applications.

With this launch, teams can build custom chat agents tailored to mission-specific workflows — including procurement, ATO compliance, and grants management — while keeping data hosted and processed entirely within the AWS GovCloud (US-West) Region. Spaces enforce least-privilege access by scoping information to the appropriate program office or mission area, ensuring analysts only access mission-relevant data. Quick also integrates with tools teams already rely on, including Microsoft 365, SharePoint, and OneDrive via GCC High connectors, as well as browser extensions.

AWS GovCloud (US) Regions are isolated AWS Regions operated by U.S. citizens on U.S. soil, purpose-built to host sensitive data and regulated workloads. Customers can address the most stringent U.S. government security and compliance requirements, including the FedRAMP Class D (formerly High) baseline, Department of Defense Cloud Computing Security Requirements Guide (DoD SRG) Impact Levels 4 and 5, International Traffic in Arms Regulations (ITAR), Criminal Justice Information Services (CJIS), and Federal Information Processing Standard (FIPS) 140-3. Inference on authorized foundation models is processed within the AWS GovCloud (US-West) Region, and enterprise governance features are available at launch.

With this launch, Amazon Quick’s agentic AI capabilities are available in 8 AWS Regions: US East (N. Virginia), US West (Oregon), Europe (Frankfurt, Ireland, London), Asia Pacific (Sydney, Tokyo), and AWS GovCloud (US-West).

To learn more, visit the Amazon Quick product page and AWS GovCloud (US) documentation.

Amazon Quick now offers approval policies, giving administrators governance controls over how assets are shared within their organization. With approval policies, administrators can require designated approvers to review and approve share requests before access is granted, helping organizations ensure that sharing of sensitive assets is deliberate, compliant, and auditable.

Administrators can create approval policies scoped to specific asset types, including knowledge bases, spaces, and custom chat agents. When a user submits a share request for an asset covered by a policy, it is routed to the assigned approver group for review. Approvers can evaluate the asset directly before approving or denying the request, and all workflow events are captured in AWS CloudTrail for full auditability. For custom chat agents, approvers can review and act on the entire dependency package in a single request.

This feature is available for Professional and Enterprise plans, in all AWS Regions where Amazon Quick agentic capabilities are supported. For more information, see the AWS Region table.

Learn more about Amazon Quick by visiting the Quick website. To learn more about approval policies, see Approval policies in the Amazon Quick User Guide.

This is a companion discussion topic for the original entry at https://aws.amazon.com/about-aws/whats-new/2026/08/amazon-quick-approval-policies-sharing

Today, Amazon Quick announces supporting multi-dataset topics, enabling users to model relationships across multiple datasets in a single topic and use that model to build dashboards and answer questions in natural language. Previously, answering a question in a Quick Sight visual that spanned datasets required pre-joining the data into a single dataset—adding manual JOIN logic in the data preparation, consuming extra SPICE capacity, and users have to rebuild multiple datasets based on different use cases or when the model changed. With multi-dataset topics, a topic becomes a reusable relational data model: users add multiple datasets, define the relationships once, and Quick performs the joins at runtime.

The new capability applies for both dashboard building and natural-language Q&A. For dashboard building, the topic acts as the data model, so a single visual can draw fields from multiple datasets and Quick generates the underlying join automatically—users author the semantic model once and reuse it across every visual in the dashboard. For natural-language analytics, users can point a chat agent directly at a topic and ask questions; the agent reads the relationships defined in the topic and performs runtime joins across datasets to answer, with no need to pre-join tables or prepare data first. Because both experiences query toward the same topic, one governed semantic model serves as the single source of truth for people and agents alike. Multi-dataset topics reuse existing dataset permissions and support row-level and column-level security (RLS/CLS), so established governance carries through every cross-dataset visual and every answer.

Multi-dataset topics are now generally available in all AWS Regions where Amazon Quick is available. To get started, see this blog post.

LAUNCH ANNOUNCEMENT

What launched?

Amazon DSP now supports publisher-hosted creatives for Google Ad Manager (GAM) programmatic guaranteed (PG) deals. Advertisers can bid on premium inventory where creative assets are hosted directly in the publisher's ad server, rather than being served from Amazon DSP or a third-party ad server. This capability is available for both display and video formats.

Why is it important?

Publisher-hosted creatives unlock access to premium inventory from broadcasters, news platforms, and major publishers that require creative assets to be hosted on their side — for compliance, format, or delivery reasons. This enables advertisers to consolidate their programmatic guaranteed buying in a single platform.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: Australia, India, Japan, New Zealand, Singapore

Who can use it?

• Self-service advertisers using Amazon DSP

Where do I access it?

• Amazon DSP Third party display and Third party video creatives (using the new "Publisher-hosted" option)

LAUNCH ANNOUNCEMENT

Maximize reach with Ads Agent Omnichannel recommendations

What launched?

The Ads Agent in Ads Planner now provides Omnichannel campaign recommendations during your planning workflow, helping you make smarter format decisions with AI-powered reach projections. When building an awareness campaign in Amazon DSP, ask the Agent which combinations of Streaming TV, Online Video, Display, and Audio will deliver the greatest incremental reach for your audience and budget. The Agent uses real-time reach forecasting data to project how adding a second or third format extends campaign reach beyond a single-format approach—giving you data-backed confidence before you launch.

The Ads Agent provides format-specific reach projections during campaign planning.

Why is it important?

Multi-format campaigns deliver 3x incremental reach with less than 5% audience overlap between formats—meaning each format reaches genuinely new households rather than the same audience repeatedly.1 Yet most advertisers don't receive format recommendations during the planning process: the moment when diversification decisions are made. By surfacing real-time reach data conversationally in the Ads Agent, advertisers can now make data-backed format decisions without additional research or guesswork—and multi-format advertisers on Amazon DSP have driven 58% year-over-year growth as a result.1

Where is the feature available?

• North America: United States

Who can use it?

• U.S. advertisers running awareness campaigns on Amazon DSP (self-service) The Ads Agent will expand to support additional campaign objectives—including consideration and conversion—in future updates.

Where do I access it?

• Amazon DSP → Ads Planner → Ads Agent. No additional setup or opt-in required. Try asking: “What formats work best for awareness?” or “Should I add Audio to my STV and Online Video campaign?”

Source

1 [Amazon internal], US, 2025–2026

Connect Customer now supports paginating directly within dashboard widgets, enabling you to navigate through large datasets without leaving the widget view. With this launch, table-based widgets display built-in page navigation controls, allowing users to browse through records page by page. For example, a supervisor monitoring hundreds of queues can now page through the full queue list directly within the widget, identifying queues that need attention faster.

For more information, see Widget pagination.