Amazon Release Notes

Amazon Quick announces support for no data message customization, enabling authors to replace the default "No data to display" message with a tailored message when a visual returns no data. Authors can configure a custom title, subtitle, and hyperlink that give readers immediate context about why no data is shown and what steps to take next.

All text fields support parameters, so the message can dynamically reflect the reader's current filter selections. The hyperlink supports http://, https://, and mailto: URL schemas, and both the title and subtitle can be toggled on or off independently.

This feature is available now in all AWS Regions where Amazon Quick is offered. To learn more, visit Analysis Settings in the Amazon Quick User Guide.

This is a companion discussion topic for the original entry at https://aws.amazon.com/about-aws/whats-new/2025/08/amazon-quick-custom-no-data-message/

Today, Amazon Quick announces supporting multi-dataset topics, enabling users to model relationships across multiple datasets in a single topic and use that model to build dashboards and answer questions in natural language. Previously, answering a question in a Quick Sight visual that spanned datasets required pre-joining the data into a single dataset—adding manual JOIN logic in the data preparation, consuming extra SPICE capacity, and users have to rebuild multiple datasets based on different use cases or when the model changed. With multi-dataset topics, a topic becomes a reusable relational data model: users add multiple datasets, define the relationships once, and Quick performs the joins at runtime.

The new capability applies for both dashboard building and natural-language Q&A. For dashboard building, the topic acts as the data model, so a single visual can draw fields from multiple datasets and Quick generates the underlying join automatically—users author the semantic model once and reuse it across every visual in the dashboard. For natural-language analytics, users can point a chat agent directly at a topic and ask questions; the agent reads the relationships defined in the topic and performs runtime joins across datasets to answer, with no need to pre-join tables or prepare data first. Because both experiences query toward the same topic, one governed semantic model serves as the single source of truth for people and agents alike. Multi-dataset topics reuse existing dataset permissions and support row-level and column-level security (RLS/CLS), so established governance carries through every cross-dataset visual and every answer.

Multi-dataset topics are now generally available in all AWS Regions where Amazon Quick is available. To get started, see this blog post.

LAUNCH ANNOUNCEMENT

What launched?

Amazon DSP now supports publisher-hosted creatives for Google Ad Manager (GAM) programmatic guaranteed (PG) deals. Advertisers can bid on premium inventory where creative assets are hosted directly in the publisher's ad server, rather than being served from Amazon DSP or a third-party ad server. This capability is available for both display and video formats.

Why is it important?

Publisher-hosted creatives unlock access to premium inventory from broadcasters, news platforms, and major publishers that require creative assets to be hosted on their side — for compliance, format, or delivery reasons. This enables advertisers to consolidate their programmatic guaranteed buying in a single platform.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: Australia, India, Japan, New Zealand, Singapore

Who can use it?

• Self-service advertisers using Amazon DSP

Where do I access it?

• Amazon DSP Third party display and Third party video creatives (using the new "Publisher-hosted" option)

LAUNCH ANNOUNCEMENT

Maximize reach with Ads Agent Omnichannel recommendations

What launched?

The Ads Agent in Ads Planner now provides Omnichannel campaign recommendations during your planning workflow, helping you make smarter format decisions with AI-powered reach projections. When building an awareness campaign in Amazon DSP, ask the Agent which combinations of Streaming TV, Online Video, Display, and Audio will deliver the greatest incremental reach for your audience and budget. The Agent uses real-time reach forecasting data to project how adding a second or third format extends campaign reach beyond a single-format approach—giving you data-backed confidence before you launch.

The Ads Agent provides format-specific reach projections during campaign planning.

Why is it important?

Multi-format campaigns deliver 3x incremental reach with less than 5% audience overlap between formats—meaning each format reaches genuinely new households rather than the same audience repeatedly.1 Yet most advertisers don't receive format recommendations during the planning process: the moment when diversification decisions are made. By surfacing real-time reach data conversationally in the Ads Agent, advertisers can now make data-backed format decisions without additional research or guesswork—and multi-format advertisers on Amazon DSP have driven 58% year-over-year growth as a result.1

Where is the feature available?

• North America: United States

Who can use it?

• U.S. advertisers running awareness campaigns on Amazon DSP (self-service) The Ads Agent will expand to support additional campaign objectives—including consideration and conversion—in future updates.

Where do I access it?

• Amazon DSP → Ads Planner → Ads Agent. No additional setup or opt-in required. Try asking: “What formats work best for awareness?” or “Should I add Audio to my STV and Online Video campaign?”

Source

1 [Amazon internal], US, 2025–2026

Connect Customer now establishes the persistent connection when the agent logs in

When you select Enable persistent connection for an agent, the agent's softphone maintains its media connection to Connect Customer for a few minutes after login and after each call ends. This enables subsequent calls to connect faster. If the agent remains idle for an extended period of time, the softphone drops the media connection to reduce agent workstation and network resource consumption. This does not impact the agent's ability to receive calls. The media connection is re-established when the agent receives the next call.

To learn more, see Enable persistent connection.

Existing Amazon DSP advertiser accounts are being upgraded to advertiser accounts, enabling users to manage all Amazon ad products — programmatic campaigns, Sponsored Ads, and Amazon Marketing Cloud — globally from a single account without re-registration.

Additionally, advertisers can now connect their first-party data seamlessly through Ads Data Manager (ADM), which simplifies and streamlines first-party data management across Amazon Ads. Advertisers onboard signals once and leverage them in Amazon DSP and AMC for activation and analysis across linked advertiser accounts.

The advertiser account upgrade delivers the following capabilities to your existing account:

• Multi-country buying: Expand geographically by activating programmatic campaigns across Americas, EMEA, and APAC regions without creating new accounts or completing additional registrations.
• Omnichannel campaign management: If you buy programmatic campaigns alongside Sponsored Ads, you can now manage everything from one advertiser account — no account switching required.
• Amazon Marketing Cloud (AMC) access: Your upgrade provisions AMC access within your advertiser account — making it easier to connect cross-product, cross-region analytics without separate registration.
• Unified billing and permissions: Manage invoices, billing settings, and user roles (admin, editor, viewer) across all ad products globally from a single page.
• Simplified first-party data management: Connect signals once and activate across Amazon DSP, AMC, and Sponsored Ads for measurement, optimization, and audience strategies.

Why is it important?

Managing advertising across Amazon's full suite of ad products and multiple countries has historically required separate accounts, distinct registration processes, fragmented billing and permission workflows, and redundant data uploads. The advertiser account upgrade eliminates this complexity. Users will receive a new advertiser account ID that replaces legacy Amazon DSP advertiser account IDs, supporting a streamlined, omnichannel buying experience across Amazon Ads.

With a single advertiser account supporting global activation, unified billing, standardized permissions, and ADM integrated directly, you can connect first-party signals once and activate them everywhere — spending less time managing operations and more time optimizing campaigns.

Advertiser experience

Once upgraded, the advertiser account will appear under the “advertiser account” category in the account selector. This helps traders navigate to this account directly using the account selector rather than from the “Advertisers” page within the Campaign Manager experience.

Users can access all ad products globally in the same account using the ad products selection navigation within Campaign Manager.

Select a region and country within the same advertiser account when creating a campaign.

Analyze first-party campaign and events data across all products globally within a single AMC instance, no separate advertiser account registration required.

Within the advertiser account, customers can access Ads Data Manager (ADM) to connect first-party data once through the Connector Library, Events, and Audiences — and have it flow automatically across linked accounts to Amazon DSP and AMC.

Advertisers control which datasets are shared with which accounts and for which use cases (audience targeting, conversion attribution, or analytics) at the dataset level.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore

Who can use it?

• This upgrade is available to Amazon DSP-only advertisers without any action required.

Where do I access it?

• Access your upgraded advertiser account through the ad platform’s Campaign Manager experience. Your existing account has been automatically upgraded — look for the unified navigation, cross-product campaign creation options, and consolidated billing and permissions settings within your account.

API-specific

Existing advertiser account identifiers (CFIDs) continue to work without modification. Upon upgrade, your account receives a new Global Account ID and additional regional identifiers, enabling multi-country campaign creation via API. Mappings between new and old identifiers can be resolved with POST/adsApi/v1/query/advertiserAccounts.

For multi-country campaign creation, pass an optional country code in the /dsp/campaigns endpoint to create campaigns in new regions. If no country code is passed, campaigns default to the original country. Use the /dsp/advertisers endpoint to retrieve all regional identifiers and the UpdateAdvertiserAccount API to manage account details programmatically.

For full technical details, please read the API documentation.

LAUNCH ANNOUNCEMENT

Interactive and Enhanced Ads Powered by BrightLine Now Available on Disney Advertising Supply via Amazon DSP

What launched?

Advertisers can now activate interactive and enhanced ad formats powered by BrightLine on Disney Advertising supply directly through DRAX on Amazon DSP via PMP and Programmatic Guaranteed deals. Interactive ads use remote control interactivity to invite viewers to explore scrollable galleries, play trivia games, and discover more from a brand. Enhanced ads supercharge existing video by layering on high-impact, automated features like animated carousels, branded frames, and QR codes to capture attention and drive action.

Why is it important?

Interactive formats drive stronger brand outcomes across the entire consumer journey vs. standard video, with +33% unaided recall, +12% brand favorability, and +8% purchase intent*. These formats turn passive viewing into measurable engagement across Disney's premium content library.

Format availability varies across properties, devices and buying marketplaces.

*Source: BrightLine, ‘The Engagement Effect: How Interactivity Indicates CTV Success’, 2025

Where is the feature available?

• North America: United States

Who can use it?

• Managed Service and Self-Service advertisers in the US

Where do I access it?

• Amazon DSP

Last week I had the privilege of spending three days in São Paulo with technical builders from across Latin America, brought together for a regional tech event full of deep-dive sessions, hands-on workshops, and conversations with customers and partners. What struck me most wasn’t any single session, it was the energy of a technical community that so rarely gets to be in the same room. People traded architecture ideas over coffee, sketched out solutions on whiteboards, and left with a longer list of things to try than they arrived with. It’s a good reminder that, for all the tooling we build, the community around it is what makes the technology stick.

That community spirit connects nicely to the week’s biggest infrastructure news, which is all about bringing AWS closer to where builders actually are.

Now, let’s get into this week’s AWS news…

Headlines

AWS Local Zone in Athens, Greece: AWS has opened a new Local Zone in Athens, Greece, the second Local Zone in EMEA with support for Amazon S3 and Amazon EBS Local Snapshots, so you can store and process data within Greece to help meet local data residency requirements. The Athens Local Zone supports Amazon EC2 (C7i, M7i, and R7i instances), Amazon S3 with the One Zone-Infrequent Access storage class, Amazon EBS, Amazon ECS, and more.

With this launch, you can process and store data in-country while delivering single-digit millisecond latency to your end users. AWS Local Zones place AWS infrastructure much closer to large population and industry hubs to support workloads such as financial services, healthcare, media production, and real-time gaming. For builders in Greece, this means running latency-sensitive workloads locally and meeting in-country data residency requirements, without managing your own data center infrastructure. To learn more, visit AWS Global Infrastructure and Sustainability Blog post.

Last week’s launches

Here are some launches and updates from this past week that caught my attention:

• Claude Opus 5 on AWS: You can use Anthropic’s Claude Opus 5, the most advanced Opus model yet, matching Claude Fable 5’s top-tier intelligence in many domains at Opus-tier pricing. Amazon Bedrock offers Claude Opus 5 with zero data retention (ZDR) enabled by default, giving you Opus’ top-tier intelligence while meeting your data governance requirements unlike Claude Fable 5. You have two ways to access Claude Opus 5: Amazon Bedrock and Claude Platform on AWS. To learn more, visit the deep dive blog post.
• AWS Lambda durable execution SDK for .NET is now generally available: You can now build resilient, long-running workflows in C# using Lambda durable functions, without implementing custom progress tracking or integrating an external orchestration service. The SDK is a natural fit for multi-step applications like payment processing pipelines, AI agent orchestration, and human-in-the-loop approvals, it checkpoints progress automatically and can pause execution for up to a year. If you’re a .NET developer building serverless workflows, this removes a lot of the plumbing you used to write by hand.
• Amazon Bedrock AgentCore now delivers unified observability with traces and logs in a single log group: Amazon Bedrock AgentCore now delivers agent traces and prompts to the same Amazon CloudWatch log group as your agent’s logs. Previously, telemetry was split across destinations, trace spans went to a shared log group while prompts, inputs, and outputs went to a separate one, so debugging a single agent invocation meant searching in multiple places. You can now debug an invocation in one place, and apply fine-grained access control and customer-managed key (CMK) encryption at the individual agent level.
• Amazon Connect delivers more natural agentic voice experiences: Amazon Connect now supports more natural, human-sounding agentic voice experiences across 50+ languages, including Portuguese, Spanish, French, Italian, Japanese, Korean, and Thai, with over 100 new voice options and conversational improvements that make AI interactions sound more fluid. Connect’s agentic self-service lets AI agents understand, reason, and take action across voice and digital channels, adapting to a customer’s tone and sentiment. You can now build contact center experiences that feel natural to callers in far more of the languages your customers actually speak.
• Amazon SageMaker Unified Studio now supports Amazon OpenSearch: You can now query and analyze your search and log analytics data from Amazon OpenSearch directly alongside other data assets in Amazon SageMaker Unified Studio. With this connection, you can combine operational search data in OpenSearch with data from sources like Amazon Redshift, Amazon S3, and relational databases, all within a single, governed environment. It’s especially useful when you need to correlate analytical and operational workloads, such as joining application logs with transactional data to uncover insights.
• Amazon CloudWatch announces coding agent insights: Amazon CloudWatch now gives engineering leaders visibility into how AI coding tools are driving value across their organization. Coding agent insights integrates with the Claude apps gateway for AWS to collect telemetry from Claude Code without additional instrumentation, and also supports agents like Codex and GitHub Copilot. As teams scale AI coding adoption, you can now measure the return on that investment with metrics built on OpenTelemetry, no custom instrumentation required.

For a full list of AWS announcements, be sure to keep an eye on the What’s New with AWS page.

Other AWS news

Here are some additional posts and resources that you might find interesting:

• Evaluating AI Agents: A production blueprint with Strands and AgentCore: A practical guide to evaluating AI agents before and after they reach production, using Strands Agents and Amazon Bedrock AgentCore. If you’re moving agents from prototype to production, this post is a great companion to the AgentCore observability update above, it walks through how to measure agent quality systematically rather than by gut feel.
• Building multi-region resiliency for AWS CloudFormation custom resource deployment: Learn how to architect CloudFormation custom resources for multi-region resiliency, so your infrastructure-as-code deployments stay reliable even when a single Region has issues.
• Introducing Amazon Simple Email Service (SES) pricing plans: Amazon SES now offers pricing plans that give you more predictable costs as your email volume grows. If you send at scale, this could simplify your billing significantly.

Upcoming AWS events

Check your calendar and sign up for upcoming AWS events:

• AWS Summits: AWS Summits are free events that bring the cloud and AI community together to connect, learn, and explore the latest technologies. Browse the full calendar to find a Summit near you in the second half of 2026.
• AWS Community Days: Community-led conferences where content is planned, sourced, and delivered by community leaders. If you’re in Latin America, don’t miss AWS Community Day Belo Horizonte on August 22, registration is open at awscommunityday.com.br.

Join the AWS Builder Center to connect with builders, share solutions, and access content that supports your development. Browse here for upcoming AWS-led in-person and virtual events and developer-focused events.

That’s all for this week. Check back next Monday for another Weekly Roundup!

This post is part of our Weekly Roundup series. Check back each week for a quick roundup of interesting news and announcements from AWS!

LAUNCH ANNOUNCEMENT

Brand+ and Performance+ expand AI, keep advertiser control

What launched?

Take more control of your AI-powered campaigns — and get better results. Ten new Brand+ and Performance+ capabilities let you guide optimization with your own audience data, reach customers through expanded audio formats, and benefit from smarter models working automatically in the background.

As of 7/20, these ten capabilities have launched or are launching over the next few weeks to Open Beta or GA:

Simplicity: Guide AI with your own expertise — accelerate optimization by connecting your first-party data via Ads Data Manager (ADM)

1. Audience Signals for Brand+ (Open Beta) — Bring your own audience data into Brand+ Prospecting as AI optimization inputs to accelerate performance while retaining full reach discovery
2. Audience Signals for Performance+ (Open Beta) — Guide Performance+ Customer Acquisition and Unified Consideration with first-party audiences brought in via ADM at no additional cost

Scale: Reach new audiences in more moments — expanded formats, supply, and access for more advertisers

1. Audio for Brand+ (GA) — Building on April's Open Beta, Audio officially reaches General Availability with expanded 3PX (third-party exchange) open exchange supply across 16 locales
2. Audio for Performance+ (Open Beta) — AI-optimized audio for mid- and lower-funnel tactics (Customer Acquisition, Remarketing, Retention, Consideration, Search) for the first time
3. Automatic Deal Selection for Brand+ STV (Open Beta) — AI-powered feature that automatically activates and optimizes a group of STV deals using Brand+ audience context and campaign targeting dimensions, expanding access to premium supply across Amazon and the open internet, and helping drive incremental reach
4. Managed Service Campaign Proposal Builder (GA) — Brand+ and Performance+ now accessible to Managed Service AMG (Amazon Media Group) entities through a unified media planning workflow

Performance: Deliver better results automatically — smarter models improve every campaign without action required

1. Brand Outcome Optimization (Open Beta) — Predicts user likelihood to take brand-relevant actions (branded search, detail page views, add-to-cart) beyond reach, across Display, OLV, STV, and Audio
2. Prime Video Signal Integration (Open Beta) — Streaming behavior data enriches Brand+ ranking for improved ad relevancy on Prime Video Ads supply
3. Asynchronous Remarketing for Performance+ (GA) — Richer match-context signals (recency, frequency, dwell time) improve user valuation at bid time for Remarketing and Retention tactics
4. Expanded Conversion Support for App Ads (GA) — Performance+ Remarketing now supports "Other" conversion types from MMP (Mobile Measurement Partner) sources, unlocking the tactic for non-endemic app advertisers

Why is it important?

Your Data, Smarter Optimization

Advertisers can now bring their own audience data directly into Brand+ and Performance+ campaigns as AI optimization inputs — not hard targeting constraints, via Ads Data Manager, in the same way they bring in conversion event data today. Your audiences accelerate optimization and help the models identify high-value customers faster, while the AI retains full freedom to discover users beyond those segments. This makes it easier to integrate existing targeting strategies with Brand+/Performance+ — whether you're working with AMC audiences, DMP segments, or custom-built cohorts connected through Ads Data Manager (ADM). Available for Brand+ Prospecting, Performance+ Customer Acquisition, and Performance+ Unified Consideration at no additional cost.

Expanded Formats, Supply & Access

Building on April's Open Beta announcement, Audio for Brand+ officially reaches General Availability with expanded supply — now including 3PX open exchange inventory alongside 1P (first-party) and 3P (third-party) APD (Amazon Publisher Direct) sources across 16 locales: US, CA, MX, BR, DE, UK, IT, ES, FR (1P+3P supply) and AU, JP, NL, SE, UAE, KSA, TR (3P supply only). Audio for Performance+ enters Open Beta, bringing AI-optimized audio to all Performance+ tactics for the first time.

Brand+ STV line items are now auto-enabled with automatic deal selection (ADS), a feature that automatically activates and optimizes a group of premium streaming TV deals based on Brand+ audience context and campaign targeting criteria. ADS expands supply access from a single, pre-configured APD deal to a broader set of continuously optimized deals containing supply across Amazon and the open internet. ADS is enabled by default on new Brand+ STV Prospecting lines and requires no manual activation.

The Campaign Proposal Builder makes Brand+ and Performance+ accessible to Managed Service AMG entities for the first time through existing media planning workflows.

Smarter AI Under the Hood

Four model and signal upgrades improve every Brand+ and Performance+ campaign without advertiser action required. Brand outcome optimization predicts user likelihood to take brand-relevant actions — moving Brand+ beyond reach-only toward measurable outcomes like branded search, detail page views, and add-to-cart. Prime Video signal integration enriches Brand+ ranking with streaming behavior data for improved ad relevancy. For Performance+, asynchronous remarketing enables richer user valuation at bid time with recency, frequency, and dwell time signals. And expanded conversion support unlocks Performance+ Remarketing for non-endemic app advertisers tracking events through Mobile Measurement Partners.

For more information, please see these educational resources:

• Brand+, now available globally
• A Guide to Performance+
• New Brand+ and Performance+ capabilities
• Open Internet Podcast and Streaming Audio Inventory

(note: podcasts are not yet available for Brand+ or Performance+)

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore

Note the following are available in limited regions:

• Audio for Brand+/Performance+, US, CA, MX, BR, DE, UK, IT, ES, FR (1P+3P supply) and AU, JP, NL, SE, UAE, KSA, TR (3P supply only)
• Automatic Deal Selection for B+ STV, US Only

Who can use it?

All ten capabilities are available through the Amazon Ads campaign creation flow. Access and availability vary by feature:

• Audience Signals for Brand+, All B+ Advertisers (Prospecting)
• Audience Signals for Performance+, All P+ Advertisers (Customer Acquisition, Unified Consideration)
• Managed Service Campaign Proposal Builder, AMG Managed Service entities (via Sales)
• Brand Outcome Optimization, All B+ Advertisers (enabled by default on Reach goal lines)
• Prime Video Signal Integration, All B+ Advertisers (enabled by default for PV Ads supply)
• Asynchronous Remarketing, All P+ Advertisers (Remarketing, Retention)
• Expanded Conversion Support, P+ Advertisers using MMP-sourced "Other" conversion types
• Audio for Brand+/Performance+
• Automatic Deal Selection for B+ STV

Where do I access it?

All features are accessed via the Amazon Ads campaign creation flow, as you would normally select Brand+ or Performance+ tactics, goals, and KPIs (with the exception of the Managed Service Campaign Builder).

For Audience Signals, upload your hashed customer lists through Ads Data Manager and activate them as advertiser audiences in Amazon Ads or build custom segments in AMC. To access your audiences, navigate to the Audience section within line item settings to add advertiser or custom audiences as optimization inputs. For more information or to request access, contact your Amazon Ads account representative.

Create a Brand+ or Performance+ campaign today

API and Technical Details

All ten features in this bundle are available through the Amazon Ads user interface. API support details will be communicated separately through technical documentation updates as applicable. Advertisers and agencies accessing Brand+ or Performance+ programmatically should reference the Performance+ and Brand+ wiki for updated API endpoint documentation.

Audio Line Item Technical Requirements

For Audio line items (Brand+ GA and Performance+ Open Beta), advertisers should note the following technical requirements:

• Audio ads must be submitted in standard formats (MP3 or WAV, 30-second or 15-second spots) via the Amazon Ads creative workflow.
• Display companion creatives are required for all Audio line items.
• At least one 3P inventory source must be included in Performance+ Audio line items.
• Guaranteed deals are not permitted on Performance+ Audio; non-guaranteed deals are supported.

Audience Signals Technical Details

• Advertisers may add advertiser audiences or custom audiences through the Audience section in line item settings.
• There are no additional fees for including Audience Signals.
• Audience exclusions remain available and function independently of Audience Signals.

LAUNCH ANNOUNCEMENT

Location-based interactive video ads now available in Canada, Mexico, and Brazil

What launched?

We've expanded location-based interactive video ads (IVA) to all eligible advertisers in Canada, Mexico, and Brazil. Location-based IVA enables advertisers to deliver dynamically personalized Streaming TV creative experiences that adapt messaging based on viewer geographic location, helping drive relevance and local engagement at scale.

Advertisers can configure location-based creative variations within the video creative workflow to deliver locally relevant messaging to viewers in Canada, Mexico, and Brazil.

Why is it important?

Advertisers can now extend the power of location-based creative personalization to audiences across three new locales in the Americas. Location-based IVA helps reduce the manual effort of creating separate campaigns for different regions by dynamically tailoring creative elements — such as store locations, local offers, and clickthrough URLs — based on viewer geography (state/province or postal code). This expansion enables brands to deliver more relevant ad experiences that can help improve engagement and performance, all without additional creative production costs.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil

Who can use it?

• Managed Service and Self-Service advertisers except advertisers that that have opted in to restrictions on the use of demographic signals via the "Additional Restrictions: Only use Amazon audiences without demographic signals" checkbox in Advertiser settings. This is only available for 1PAS video creatives.

Where do I access it?

• Amazon DSP

Back to announcements

LAUNCH ANNOUNCEMENT

Omnichannel Metrics now delivers retailer-level breakouts

What launched?

Omnichannel Metrics (OCM) now provides insights into how Amazon DSP campaigns drive sales across specific retailers for US advertisers. Building on the product category-level breakouts earlier this year, this update surfaces retailer-level units and sales at both the study and campaign level, so advertisers can see exactly where beyond-Amazon purchases occur.

Why is it important?

For the first time, advertisers can see which specific retailers their Amazon DSP campaigns drive sales at. OCM leverages a combination of first-party Amazon Shopper Panel and third-party signals to measure impact beyond the Amazon store. Retailer breakouts are grounded in exposure-based attribution, reflecting where ad-exposed shoppers actually purchased and giving advertisers the retailer-level specificity needed to optimize omnichannel strategies.

Where is the feature available?

• North America: United States

Who can use it?

• Amazon DSP Self-Service
• Amazon DSP Managed Service

Where do I access it?

• Amazon DSP

Back to announcements

We're excited to share that starting July 7, 2026, the maximum list price for the 70% royalty option price band changes from $9.99 to $12.99 on Amazon.com, with equivalent changes across all KDP marketplaces.

What this means for you:

• You can now price your eBook between $2.99 and $12.99 and remain eligible for the 70% royalty option
• If you're on the 35% royalty option and priced within the new range, you may be eligible to switch to the 70% royalty option
• No action is required — There's no requirement to change your list price or royalty option

What's not changing:

• Delivery costs still apply as before
• The 35% royalty option is unchanged
• Audiobook with virtual voice minimum and maximum list prices is unaffected
• Translated editions linked to your original eBook inherit your updates automatically

To update your list price, visit How to update your book’s price. For full details on the expanded price band, visit the eBook List Price Requirements.

LAUNCH ANNOUNCEMENT

Amazon DSP expands omnichannel capabilities with new open internet podcast and streaming audio inventory at scale

What launched?

For the first time, self-service advertisers using Amazon DSP can access programmatic podcast ads across premium publishers and SSPs including Spotify Ad Exchange, SiriusXM Media/AdsWizz, and iHeart Media/Triton. With flexible transaction methods across PMP and Programmatic Guaranteed (PG) deals for both podcasts and streaming audio, advertisers can tailor buying to their preferred deal structure and execute Inventory Groups across both formats for unified campaign management. With this global launch, advertisers can plan, activate, and measure podcasts and streaming audio ads at scale alongside display, video, and streaming TV, all within a single omnichannel advertising platform.

Why is it important?

Consumers spend more than 1 hour and 25 minutes per day listening to ad-supported audio, with podcasts and streaming audio representing nearly 40% of that time (Edison Share of Ear, Q2 2026). Amazon DSP now offers full buying flexibility with PMP and Programmatic Guaranteed (PG) enabled across both podcasts and streaming audio, paired with the same measurement capabilities advertisers expect from Amazon Ads across their digital campaigns. By consolidating audio buying into a single solution, advertisers no longer need separate solutions and workflows, reaching engaged listeners more efficiently with consistent campaign management across all formats.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore

Who can use it?

• Self-service advertisers

Where do I access it?

• Amazon DSP

Connect Customer now supports bulk user management enhancements

With Connect Customer, you can now reskill your workforce during volume spikes without repetitive individual edits or custom API scripting. Make granular bulk edits to proficiencies, contact handling settings, and tags, by using add, remove, or partial replace operations.

On the User management page, select all users with a single click, choose an attribute, and submit your changes. Edits run in the background while you queue more batches, and the Activity page tracks operations with stop, resume, and retry controls.

For more information, see Edit users in bulk.

Available at no additional cost in all AWS Regions where Connect Customer is offered.

With Connect Customer, you can now import voice recordings from third-party systems, store them as contacts, and run conversational analytics on them, consolidating insights across every voice interaction in one place regardless of where the call originated. This is especially useful during a migration, where you can bring analytics to Connect Customer on day one without changing your voice traffic and import historical recordings so agents find earlier contacts directly in Connect Customer.

The feature uses a simple API workflow to import recordings from Amazon Simple Storage Service and run analytics jobs.

To learn more, see the Connect Customer API Reference.

Available in all AWS commercial Regions where Connect Customer is available. Standard external voice charges apply. This feature is not available in Connect Customer Basic.