Apollo Release Notes

Product Highlight: 200+ Integrations in Workflows

Apollo Workflows now connects to 200+ apps, so your data can flow automatically from Apollo into the tools your team already works in. Instead of manually exporting lists and updating other platforms, you can build workflows that push data directly to your stack the moment a trigger fires, keeping your marketing tools, analytics platforms, and data warehouse in sync with Apollo automatically.

Some popular integrations include:

• Google Sheets: Export contact or account data to an existing spreadsheet.
• Airtable: Create new records in a table.
• Klaviyo: Create or update a contact profile.
• Mailchimp: Bulk add contacts to an audience.
• Snowflake: Execute SQL queries, or insert single and multiple rows into a table.
• Amplitude: Track custom user events and send them directly to Amplitude.

Get started with workflows and check out the list of Apollo's available workflow integrations.

Enterprise customers can now query their Apollo data directly from their own Snowflake instance, with no need for exports, ETL pipelines, or data copies. Apollo exposes 16 tables via Snowflake Secure Data Sharing, including contacts, accounts, sequences, emails, calls, tasks, deals, activity logs, and an ID-mapping table so customers can join Apollo records to their own CRM data.

Setup is self-serve: enter your Snowflake account ID in Apollo's settings, and Apollo provisions a private share. Data refreshes weekly.

Learn more about the Snowflake integration.

Apollo has extended its CRM sync visibility features to cover the push direction (Apollo to CRM) and added a live progress indicator for pull syncs, giving teams visibility across both directions of CRM sync.

• Push Queue Activity: A time-series chart of records pending push to your CRM over a selected period.
• Push Sync History: A log of recent push sync runs — completed, in progress, and failed — with record counts, duration, and error messages for failed runs.
• Pull Progress percentage: A live progress bar on active pull syncs so you can see how far along a sync is.

These features are fully rolled out to all teams using Salesforce and HubSpot CRM integrations.

Apollo has also shipped new CRM field-mapping improvements so you can sync more Apollo data into your CRM and tie CRM records back to their Apollo source. This is available for customers syncing Apollo data to Salesforce, HubSpot, Pipedrive, Zoho, and MS Dynamics. You can map the following fields:

• Department, sub-department, and seniority: Map these Apollo fields to native or custom CRM fields.
• Apollo record ID: Apollo's record ID is now exposed across CRM integrations and CSV exports, so you can store it in your CRM for deduping and easier reference.

A new bounce logs view in the deliverability suite's settings gives paid teams a dedicated place to track and remediate bounce activity across mailboxes, recipients, sequences, and domains.

This includes:

• High-level bounce metrics and activity charts over time.
• A searchable, filterable log of bounce events with context including recipient, mailbox, sequence, bounce category, bounce reason, and SMTP details.
• A remove-from-sequences flow directly from the bounce log.

Learn more about the deliverability suite.

Apollo's website visitors received several improvements to help you activate faster and get more out of identified website visitors:

• Default recency sort: Company and people visitor views now sort by last visit date by default, and a timestamp on the Last Visit Date column shows the exact date and time of each visit.
• Visitor analytics widgets: New widgets at the top of both views show how many visitors were identified and how many the account has engaged with, plus a usage breakdown graph for company and people identification.
• Workflows tab: A new Workflows tab surfaces preset website visitor workflow templates and filtered workflows using visitor triggers, making it easier to automate next steps once a visitor is identified.
• New attribution columns: New columns on the people visitors tab surface referral source, referrer domain, and UTM campaign data to show how visitors reached your website.

Learn more about tracking website visitors.

Apollo's developer documentation received several upgrades to make it easier for developers and AI tools to build on the Apollo API:

• Credit usage visibility: Apollo updated the developer docs to make credit usage clearer before developers test or scale API workflows. The new API Pricing and Credits guide explains how credit usage works, which endpoints may consume credits, when usage is conditional, how pagination or repeated requests can affect usage, and how to estimate and review credit usage. Endpoint reference pages now include credit usage callouts for faster decision-making.
• Ask AI: Ask any question about the Apollo API and get an instant answer directly on the docs site.
• Public OpenAPI spec: The full API is now available as a machine-readable OpenAPI JSON file, making it easier to import into Postman, generate typed SDKs, or use with LLM-based tooling.

Learn more about the Apollo developer docs and OpenAPI spec.

Apollo now works with Codex, OpenAI's autonomous coding agent, bringing Apollo data and actions into engineering and terminal-based workflows. Developers can use Apollo to power scripts, automations, data pipelines, and custom tooling while working directly from a repository-aware environment. Just add Apollo as a plug-in, and you're ready to go. This makes it easier to build agentic workflows that connect prospecting, enrichment, analytics, and automation with the tools your team already uses.

Learn how to add Apollo to Codex.

Product Highlight: Apollo on Perplexity

You can now connect Apollo to Perplexity, allowing you to run core GTM workflows without leaving the conversation.

Use Apollo on Perplexity to search for prospects, enrich people and companies, create or update records, create sequences and enroll contacts, and analyze team performance using natural language. Apollo remains your system of record while Perplexity becomes a new workspace for research, execution, and action.

Connect the Perplexity integration and go from idea to outcome without switching tools.

Apollo MCP Enhancements

Apollo MCP now includes guided workflows and safer experiences for high-impact actions across AI tools like Claude, ChatGPT, and Perplexity:

• A new sequence skill helps you generate sequences from a prompt, ICP, or company context. You can edit and improve sequence steps, create personalized variants for specific segments or personas, and preview changes before anything is activated in Apollo.
• Apollo also added guidance for risky actions like sequence enrollment, bulk enrichment, and bulk list updates. Before you confirm, Apollo shows key details like the sender, sequence, record count, status, and any applicable credit warnings.

These updates help teams move faster with MCP while keeping important actions intentional, reviewable, and easier to control.

Learn how to use Apollo with your favorite AI tools.

The AI assistant on Apollo just got better. Incoming updates include:

• Admin on Apollo can now review, edit, approve, and generate content for the AI context center directly from the AI assistant. This makes it faster and easier to confirm company details like your customer profile and products and services before Apollo uses them to personalize AI-generated results. Just ask the assistant to help you complete the context center, and get work done faster.
• You can now use the AI assistant to create and customize prospecting views on Apollo. Ask the assistant to reorder columns, sort results, add or remove fields, or build a new view, helping you quickly organize search results around the information that matters most.