Apollo Release Notes

Build fully customized forms directly in Apollo and publish them to your website without needing a separate form tool. Every submission is automatically enriched and routed through Apollo, so teams get clean, complete prospect data instead of raw form responses that need cleanup.

Pair it with the Form submitted trigger to enroll form submitters to workflows to automatically add them to lists, create follow-up tasks, book a meeting, or notify reps in Slack, among a few workflow automations.

Use Apollo’s Form Builder to capture and route prospects.

Apollo's AI Assistant now handles more complex tasks across prospecting, enrichment, sequences, workflows, and performance analysis. It interprets broader goals, chains together multiple Apollo capabilities, and delivers results or recommended actions right in the conversation — including multi-step workflows, visual summaries and reports, deeper contact and account analysis, parallel execution on larger tasks, and drafting and sending one-off emails.

AI Assistant in the Apollo Slack App

Workflow notifications and AI Assistant are now accessible through a single Apollo Slack app, so teams no longer need to install and authorize separate apps for each. Teams on the legacy AI Assistant Slack app can keep using it during the migration; existing teams need to reconnect the Apollo Workflows Slack app before the Assistant becomes active in the unified app.

Sequence Optimization with the AI Assistant

Ask the Assistant to diagnose a sequence and recommend one focused improvement. It reviews open, reply, and interested rates to find the biggest bottleneck, then suggests updated subject lines, CTAs, messaging, or targeting. Review a before-and-after comparison before approving — the Assistant won't change the sequence without approval.

AI Assistant Memory

The Assistant now retains context across conversations, so you don't have to repeat preferences, decisions, or prior instructions. Ask it to remember something directly, or let it flag useful context on its own; Sequence Optimization also draws on memory for more informed follow-up recommendations.

Learn more about the AI Assistant.

Get the complete hierarchy view right from the API. Organization Enrichment and Bulk Organization Enrichment responses now include parent, ownership-chain, and subsidiary data, giving teams a more complete view of company hierarchies without the need to combine information from multiple sources.

The organization/enrich and organization/bulk_enrich endpoints now return fields such as the ultimate parent organization, ownership chain, direct owner, number of subsidiaries, and hierarchy rollups. The single-organization endpoint also returns subsidiaries with firmographics, while the bulk endpoint includes parent-level rollups.

Get started.

Apollo expanded its CRM integrations and capabilities so teams can sync records and take action from the tools they already use.

• Zoho CRM and Microsoft Dynamics: Sync contacts and accounts bidirectionally and push records through workflows.
• Salesforce and HubSpot bulk actions: Use the Apollo Chrome Extension to save records, add them to lists or sequences, compose emails, push to CRM, or export company data.
• Preserve user attribution with the Salesforce integration: You can now map Apollo’s created_by field to Salesforce CreatedById so new contacts, leads, accounts, and opportunities created through Apollo show the Apollo user who created the record rather than the connected Salesforce or sync user.

Learn how to map Created By attribution.

Apollo MCP now reaches further, with new editor integrations and more flexible sequence personalization. Connect Apollo to Cursor or Replit to build GTM tools with live Apollo data, and use per-contact personalization to combine individualized outreach with sequence automation.

Apollo MCP now reaches further, with new editor integrations and more flexible sequence personalization

• Apollo is now available on Cursor: Connect Apollo to Cursor to search and enrich prospects, manage records and outreach, analyze performance, and build Apollo-powered apps and tools from your code editor. Currently in beta.
• Build with Apollo on Replit: Connect Apollo to Replit to build apps, dashboards, and GTM tools with Replit Agent using live Apollo data. Currently in beta; requires Replit Core or higher.
• Per-Contact Personalized Sequence Emails: Apollo MCP can now write individualized email content per contact while keeping full sequence automation — cadence, follow-ups, tracking, and auto-pause still apply. Content is stored in a custom field before enrollment, and Apollo pulls it in automatically when the sequence runs.

Apollo has also shipped new CRM field-mapping improvements so you can sync more Apollo data into your CRM and tie CRM records back to their Apollo source. This is available for customers syncing Apollo data to Salesforce, HubSpot, Pipedrive, Zoho, and MS Dynamics. You can map the following fields:

• Department, sub-department, and seniority: Map these Apollo fields to native or custom CRM fields.
• Apollo record ID: Apollo's record ID is now exposed across CRM integrations and CSV exports, so you can store it in your CRM for deduping and easier reference.

Apollo MCP received a major expansion in June, giving users in Claude, ChatGPT, and other MCP-compatible tools the ability to do significantly more inside Apollo with less manual hand-holding.

• Task management: AI tools can now read and work your Apollo task queue end-to-end. Agents can search open tasks by type, priority, or sequence, view full task context, complete or skip tasks with a note, create single or bulk follow-up tasks, and reschedule, reprioritize, retitle, annotate, or reassign existing tasks through natural language prompts.
• Custom field read and write: AI tools can now discover your team's custom fields and read or write values across contacts and accounts, including text, number, picklist, boolean, date, and structured JSON types. This enables AI-driven lead qualification workflows where agents research contacts, score them, and write results directly into custom fields for use as sequence enrollment criteria.
• Expanded search filters: MCP search now exposes more Apollo UI filters for agents, including founded year, SIC and NAICS codes, and market segment, among others. Agents can now run precise searches like "fintech SaaS companies founded after 2015" without silently dropping filters.
• Sender mailbox guardrails for sequence enrollment: When enrolling contacts into sequences via MCP, agents now surface all available mailboxes and require explicit selection when multiple mailboxes are connected. Single-mailbox setups remain frictionless.
• One-off email: AI tools can now compose and send individual emails through MCP. The workflow is split into two deliberate steps, draft then send, so nothing goes out by accident. This update also includes support for arbitrary to, cc, and bcc recipients, a one-step confirmed send option, and a new tool to check email delivery status.

Learn more about Apollo MCP.

Product Highlight: 200+ Integrations in Workflows

Apollo Workflows now connects to 200+ apps, so your data can flow automatically from Apollo into the tools your team already works in. Instead of manually exporting lists and updating other platforms, you can build workflows that push data directly to your stack the moment a trigger fires, keeping your marketing tools, analytics platforms, and data warehouse in sync with Apollo automatically.

Some popular integrations include:

• Google Sheets: Export contact or account data to an existing spreadsheet.
• Airtable: Create new records in a table.
• Klaviyo: Create or update a contact profile.
• Mailchimp: Bulk add contacts to an audience.
• Snowflake: Execute SQL queries, or insert single and multiple rows into a table.
• Amplitude: Track custom user events and send them directly to Amplitude.

Get started with workflows and check out the list of Apollo's available workflow integrations.

Enterprise customers can now query their Apollo data directly from their own Snowflake instance, with no need for exports, ETL pipelines, or data copies. Apollo exposes 16 tables via Snowflake Secure Data Sharing, including contacts, accounts, sequences, emails, calls, tasks, deals, activity logs, and an ID-mapping table so customers can join Apollo records to their own CRM data.

Setup is self-serve: enter your Snowflake account ID in Apollo's settings, and Apollo provisions a private share. Data refreshes weekly.

Learn more about the Snowflake integration.

Apollo has extended its CRM sync visibility features to cover the push direction (Apollo to CRM) and added a live progress indicator for pull syncs, giving teams visibility across both directions of CRM sync.

• Push Queue Activity: A time-series chart of records pending push to your CRM over a selected period.
• Push Sync History: A log of recent push sync runs — completed, in progress, and failed — with record counts, duration, and error messages for failed runs.
• Pull Progress percentage: A live progress bar on active pull syncs so you can see how far along a sync is.

These features are fully rolled out to all teams using Salesforce and HubSpot CRM integrations.

Apollo has also shipped new CRM field-mapping improvements so you can sync more Apollo data into your CRM and tie CRM records back to their Apollo source. This is available for customers syncing Apollo data to Salesforce, HubSpot, Pipedrive, Zoho, and MS Dynamics. You can map the following fields:

• Department, sub-department, and seniority: Map these Apollo fields to native or custom CRM fields.
• Apollo record ID: Apollo's record ID is now exposed across CRM integrations and CSV exports, so you can store it in your CRM for deduping and easier reference.