Apollo Release Notes

This special edition recaps everything announced live at ApolloNEXT 2025, our annual product showcase unveiling the latest innovations across Apollo's AI, data, and deliverability platform.

AI Assistant Beta

Introducing the world's first end-to-end GTM AI Assistant, embedded directly in Apollo. Ask anything in plain English and run multi-step, full-funnel workflows, from finding ICP accounts to research, sequencing, and follow-up, all without stitching tools or learning AI prompts.
The AI Assistant is refined by Apollo's GTM and AI experts to deliver high-quality, business-specific outputs, so work that used to take hours gets done in seconds.
The AI Assistant is now in beta. Secure your spot on the waitlist today!
Availability: ApolloNEXT attendees were granted automatic access October 9.
General availability: October 30.
Early access: Join the waitlist.

AI Projects Beta

With AI projects on Apollo, you can organize the context, audience, and goals that power the AI Assistant so it acts like a true teammate for your company. With AI projects, Apollo structures GTM workstreams so the AI Assistant collaborates across campaigns, content, and data sources.
Availability: ApolloNEXT attendees were granted automatic access on October 9.
Alpha access: Sign up through the AI Assistant waitlist to gain early access.

Inbound Solution

Instantly turn inbound website visitors into pipeline with Apollo's new inbound solution, and never let a hot lead go cold again:

• With inbound, you can shorten and enrich forms, and capture more leads with fewer form fields. Apollo data auto-fills the rest.
• Inbound also lets you schedule and route meetings automatically so you can send leads to the right rep and calendar instantly.
• Contact-level website visitors (coming soon) on inbound gives visibility into who's visiting your website, so you can spot buying intent in real-time.
  Availability: November 4.
  ApolloNEXT attendee bonus: Book a 40-minute session with our product team for setup.

Agentic Outbound Solution

Turn hours of manual prospecting into minutes, and book more meetings without all the grind. Apollo's agentic outbound gives you a faster, smarter way to build pipeline. With agentic outbound, you can:

• Use parallel dialing — Connect with more prospects in less time. With parallel dialing, Apollo lets you call multiple numbers simultaneously, helping reps boost connect rates, stay in the sales flow, and book more meetings without the manual grind. Streamline your outbound calls and reach your top prospects faster than ever.
• Deliverability suite — Managing email deliverability just got a whole lot easier. Instead of hunting across settings and diagnostics, you now have a single command center to monitor, manage, and improve your email performance.
  With the deliverability suite, you can:
• Track domain health and authentication in one place. See SPF, DKIM, and DMARC health, as well as mailbox performance with deliverability scores, trend analysis, and detailed activity metrics across your team. Get smart recommendations tailored to your setup, ranked by priority, with clear steps to fix issues fast.
• Configure domains and mailboxes on the go, with no more jumping between multiple settings pages. Or purchase new domains and mailboxes right on Apollo without juggling multiple apps or complicated setup.
  Starting using the deliverability suite today to get actionable insights, personalized recommendations, and a unified dashboard to keep your emails landing in the inbox.
  Availability: Available to everyone now.

Agentic Deal Execution Solution

Let AI capture key insights from your conversations to help you convert calls into pipeline and close deals faster. With agentic deal execution on Apollo, you can:

• Pre-meeting insights: Get instant AI summaries and prep notes before every video call.
• Auto-generated email follow-up: Let AI draft personalized follow-up emails automatically — like magic.
• Automated follow-up tasks: Never lose track of next steps.
• CRM auto-populate fields: Keep your CRM up to date without manual entry when you let Apollo auto-populate CRM fields based on conversation recordings from your team. This means important information can live in both Apollo and your CRM, ensuring better alignment across your team.
• Custom field auto-populate (coming soon): Extend automation to all CRM fields. Join the waitlist.
  Availability: Available to everyone now.

Data Enrichment on Apollo

Stop chasing the wrong leads and fuel pipeline growth with faster, more intelligent data. Dive into Apollo's waterfall data enrichment:

• Waterfall enrichment: Use waterfall enrichment to automatically check across multiple data providers one after another to find the email and phone number data you need, then verify that contact data with built-in email and phone number validation.
  During Apollo's beta testing customers saw 5% more email coverage, 7% more phone numbers, and 45% lower email bounce rates.
  Availability: Waterfall enrichment is officially out of beta with eighteen trusted data providers, and live for all teams on paid plans. You can choose the data sources and the order in which Apollo checks them from waterfall enrichment settings.

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Product Highlight: Recommendations

Recommendations surface the next best actions across Apollo, tailored to each user's context, so teams can fix issues faster and seize opportunities sooner. It brings proactive guidance into your daily flow across Home, Email, Slack, and more, ranked by impact and urgency.
What's new: Guided step‑by‑step instructions in recommendations help you set up Apollo for success.

• Fix critical deliverability issues faster so your emails lands in inboxes
• Complete your set up actions faster so you can reap the full benefits of Apollo
• Optimize your sequences faster so you can improve your sequence performance

Your Apollo workspace just got smarter. Act on high‑impact proactive recommendations as they're being surfaced to see better results!

Ready to check it out? Get started.

Data Quality Improvements

Apollo made several key updates to enhance data accuracy, coverage, and compliance across company and contact records:

• Improved tagging of mobile vs other phone number types for contact records
• Improved company employee size information for private companies of 100+ employees
• Added parent-child relationship data for 125k+ companies
• Improved company domain accuracy by 10 percentage points
• Launched do-not-call screening for Australia & Canada

Dialer Update: Multiple Phone Numbers

Multiple phone number support is now live, giving teams the ability to manage and rotate multiple dialer numbers based on their plan. Dialer features like smart number rotation, local area code matching, and spam status indicators help boost connect rates and protect reputation.

Ready to check it out? Get started.

Apollo Mobile App (Beta)

Apollo is now in your pocket. With the new Apollo mobile app on Android, you can stay connected to your pipeline anywhere — from checking meetings on the go to taking quick action on key contacts.

What's new:

• Access saved contacts: View and manage your saved contacts anytime, and take quick actions like adding them to lists or sequences.
• Search new prospects: Use our search to find and add new prospects right from your phone.
• Stay notified: Get real-time notifications for missed calls so you can follow up fast.
• Prepare on the go: Check your upcoming meetings and access attendee details to go in prepared.

Whether you're between meetings or on the move, the Apollo mobile app on Android keeps you connected to the data and workflows that matter most.

Ready to check it out? Join the beta.

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Domain and Mailbox Purchase

You can now get new domains and mailboxes directly in Apollo, without juggling external providers and complicated setup. Buy a domain or mailboxes for your team, and they automatically connect to Apollo's deliverability suite, so you can start warmup and outreach monitoring right away.

Scale outreach faster and easier, and keep your emails landing in the inbox, all from one place.

Ready for some mailbox magic? Get started.

Deal Communication

You can now email all contacts linked to a deal directly from the deal. With the new email all contacts option, Apollo pre-populates recipient fields so you can reach the entire deal team in just one click, making deal communication faster and easier.

Ready to check it out? Get started.

Apollo Chrome Extension Updates

The updated Apollo Chrome extension is now available across Gmail, Apollo Everywhere, and CRM extensions for both free and paid plans.

The new experience makes it easier to access Apollo tools without leaving your workflow, so you can stay focused and productive right where you work.

Ready to dig in? Get started.

Workflow Integrations

You can now connect workflows on Apollo directly to five new integrations: Intercom, Zendesk, ServiceNow, Klaviyo, and HubSpot, allowing you to push contacts or accounts without messy CSV exports or fragile Zapier setups. These integrations make it easier to sync your GTM stack, automate key processes, and keep teams aligned–all from inside Apollo.

Ready for some workflow wizardry? Get started.

DNC Screening for User-Managed Numbers

The dialer on Apollo now automatically screens user-managed numbers against Do Not Call (DNC) lists in the US, UK, and Germany. User-managed numbers are phone numbers added manually or imported from outside Apollo. Calls to user-managed, blocked numbers are now skipped upfront with clear feedback, keeping your team compliant and your workflows smooth.

Learn more about cold call best practices.

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Product Highlight: Workflow Enhancements

Workflow Enhancements: Workflows just got a major upgrade, making it easier than ever to automate, organize, and scale your processes. With these latest enhancements, you can now act on more triggers, leverage AI to create templates specific to your business, and enjoy smarter sorting for better management.

What’s New

• Job Change Trigger: Automatically detect when a contact changes jobs and trigger follow-up actions, so you never miss an opportunity.
• Form Submitted Trigger: Instantly automate what happens after a lead submits a form, ensuring faster and more consistent follow-up.
• Enhanced Sorting Options: Organize enrollments more flexibly with additional default and custom fields for sorting.

Ready to check it out? Get started.

Custom Templates for Pre-Meeting Insights

Make prepping for every meeting smarter and more tailored to your needs. You can create fully customized insight templates right in Apollo. Add your own context, plug in dynamic variables like customer activity, and shape AI prompts for outputs that match your unique research style.

Ready to dig into templates? Get started.

Account-Based Recommendations

Account-based recommendations help you discover high-value leads for each company in their Apollo record. Use these recommendations to make smarter decisions about which contacts to prioritize when engaging with prospective companies.

Ready to try it? Get started.

Revamped Sequences Builder

We’ve updated the Apollo sequences builder to make creating and optimizing sequences faster and easier. Enjoy a modern design, quicker navigation between steps, and seamless setup for A/B tests.

Ready to dive in? Get started.

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Product Highlight: Email Warmup

Ensure your emails land in the inbox — not spam. Email warmup automatically builds your sender reputation by gradually increasing volume and engagement from connected mailboxes to help improve deliverability and reduce spam risk. It's ideal for outbound teams looking to accelerate ramp time for new mailboxes while protecting domain reputation at scale.

Ready to check it out? Get started.

Parallel Dialer

Boosts connect rates and reduce idle time between calls with parallel dialing. You can now call multiple prospects simultaneously from Apollo and connect as soon as someone picks up, making this a powerful, efficient tool for outbound teams operating at high volume.

Parallel dialing is available to paid users with access to the Apollo dialer and requires a minimum of two connected dialer credits.

Ready to make some calls? Get started.

New Analytics Dashboards

Get performance insights without leaving your workflow. Apollo's new embedded dashboards put real-time analytics at your fingertips to support faster iteration, better coaching, and more confident decision-making.

New embedded dashboards include:

• Email analytics: Review engagement trends, deliverability stats, automatic alerts on high-intent signals, and team benchmark analysis (template, subject‑line, and persona performance).
• Sequence analytics: Dig into the highest performing sequences, drop-off analyses, email sentiments, reply rates, dialer performance, and website visitors insights.
• Deal analytics: Track funnel conversion, deal volume, at-risk deals, rep leaderboard, and revenue trends.

Automated Custom Tracking Subdomain Setup

Setting up a custom tracking subdomain used to require manual DNS changes — until now! With just a few guided clicks, you can now automatically authenticate your domain and configure email tracking in Apollo. Use automated custom tracking subdomains to improve deliverability by up to 20% without needing any technical expertise.

Ready to set it up? Get started.

Chrome Extension Enhancements

Company lookalikes are now available on the Apollo Chrome Extension. Discover companies that closely resemble any account you select, based on firmographic traits like industry, size, and location — right from LinkedIn or your CRM.

Ready to use lookalikes? Get started.

Meetings Enhancements

Meetings on Apollo now support custom time slot intervals, giving you the ability to choose how frequently open times appear to prospects, whether every 15, 30, 45, or 60+ minutes. This cleaner, more tailored booking experience gives you more control and helps you avoid back-to-back meetings.

Ready to carve out some time? Get started.

Search Filters Enhancements

Search smarter with new advanced search filters. You can now search by NAICS and SIC codes and market segments (like B2B or B2C) filters. Additionally, Apollo updated the industry and keywords filter with a rebuilt keyword engine. These new filters and enhancements improve keyword accuracy and coverage, and make it easier to segment using real-world terms to find ideal prospects and companies.

Ready to dig in? Get started.

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Product Highlight: Call Assistant Seat

Got teammates not on outbound? Give them access to Apollo's call assistant seat — for free!
With the new call assistant seat, paid Apollo accounts can now add teammates like Account Executives, Customer Success Managers, Product Managers, Sales Managers and more, at no extra cost.
These seats include access to:

• Pre-meeting insights
• Video call recording and analysis
• Deal management features
  Call assistant seats are perfect for teams that need visibility into sales conversations without requiring a full Apollo seat. AEs can seamlessly pick up where SDRs left off, while managers and cross-functional teammates can monitor deals and coach effectively.
  Ready to get started? Check out how to assign call assistants to your team.
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Website Visitors

With website visitor data, you get better visibility into website traffic, proactive lead tracking, and the ability to act quickly on hot leads — plus, Apollo made setting up and troubleshooting more intuitive with the latest website visitors enhancements.
Updates include:

• Subdomain tracking
• Saved search alerts
• Script visibility improvements
• Easier onboarding flow
• New filter options
  Ready to get started? Check out how to use website visitors data.
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Email Status

We updated how Apollo displays email verification on contacts. Now, emails you manually upload or sync from a CRM show a user managed status unless explicitly verified with Apollo. This updated email status provides better clarity and trust in your data without any workflow changes — just smarter insights when prospecting.
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Industry and Keywords Filter

Apollo streamlined the industry and keywords search filter to improve clarity, align filters with exports, and improve your ability to search and segment companies at scale.
Updates include:

• SEO and social media descriptions are unified in the company description field
• Social media tags are now keywords, which include Apollo AI-generated context
  Ready to dig in? Check out Search Filters Overview to learn more about this and other search filters on Apollo.
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Apollo + Salesforce Integration

Do you use the Salesforce integration on Apollo? Our latest update allows admins to bulk invite your entire sales org to Apollo from Salesforce in just a few clicks.
You can easily:

• Sync all users from your connected Salesforce instance.
• Identify who's not on Apollo yet.
• Invite unregistered users with a single action.
  Ready to get started? Add and manage users on Apollo.
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Security Recertification: ISO 27001, SOC 2 Type 2, CASA

Apollo is proud to announce our successful ISO/IEC 27001 recertification — a continued validation that Apollo's security practices meet the most trusted global standards. This builds on Apollo's existing SOC 2 Type 2 and CASA compliance.
What does this mean for you?

• Your data is protected by continuously tested, independently audited controls.
• You can confidently use Apollo as part of your GDPR, HIPAA, and other compliance frameworks.
  Visit the Apollo Trust Center to learn more.
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Product Highlight: Company Lookalikes (Open Beta)

Use AI to discover companies that look like your best customers. Just select an existing account, and Apollo will automatically surface company lookalikes based on firmographics like industry, size, and location, making it easier to expand into high-potential lookalikes. You can use lookalikes as a search filter as well.

Whether you're building an account list or prospecting for similar logos, this feature helps you scale what's already working by identifying high-potential targets that look like your best-fit accounts. Learn more about lookalikes.

Conversation Summary Briefs

Call summary briefs are now available in Apollo conversations! Ask Apollo automatically generates a summary of all the calls your team has had with a contact or account, so you can quickly understand deal context without listening to every recording.

Conversation summaries are perfect for SDR-to-AE handoffs or cross-functional collaboration. You can even share the summary via email or Slack in just one click. Learn more about summary briefs.

Workflows

Contact & Account Owner Assignment

Easily automate contact and account ownership with workflows. You can now assign owners using round robin logic or automatically match the account owner within workflow actions, helping you streamline lead routing and sequencing across the team.

You can choose between 3 assignment options:

• Assign to a specific user
• Auto-assign based on existing account / contact owner
• Distribute ownership via round robin to selected teammates

Trigger on Recorded Conversations

Trigger workflows automatically after a call is recorded. With the new conversation recorded trigger, you can launch a workflow based on who hosted the call or what was said using keyword trackers. This unlocks flexible post-call automation like updating records, sending alerts, or kicking off next steps — perfect for teams looking to streamline follow-up and collaboration.

Get started with workflows on Apollo.

Chrome Extension

Instantly access past conversations recordings with just one click, directly from Google Calendar. With the latest enhancements, the Apollo Chrome extension provides AI-generated summaries, recent contact calls, and quick access to Ask Apollo — primed to your past calls so you can ask questions and uncover insights fast. No more digging, just instant context where you need it.

Download the Apollo Chrome extension, and dig in!

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Product Spotlight: Outbound Copilot

Creating and automating your outbound campaigns just got a whole lot easier! With the outbound copilot you can quickly create workflows to automatically find your ideal prospects and add them to lists or sequences. Learn more.

Ready to take the outbound copilot for a spin? Try it now.

Apollo Spotlight: A Shiny New Apollo Master Class!

Join the discovery maestro himself, Chris Orlob, as he breaks down why discovery is the most important skill in sales, and how it shapes everything from your demo to your negotiation strategy.

Want to win more deals? Watch this master class today.

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Product Spotlight: Analytics

Analytics just got a fresh coat of paint. You can now access your core metrics and explore and analyze your data in Apollo, like never before.

Apollo Analytics now includes:

• Easy access to a high-level overview of your key metrics and performance stats.
• A shiny new Apollo Labs dashboard for a comprehensive view of your outbound sales performance. This tried-and-tested dashboard brings together your email engagement rates, call outcomes, task completion, pipeline health, sequencing activity, and website visitor behavior, all in one spot.
• Enhanced, out-the-box reports and dashboards that you can easily customize to display the metrics that matter most to your team.

Feeling FOMO?
On a free or basic Apollo plan and want in on the action? Then today's your lucky day, friend! Click here to access a 30-day free trial of the new experience and take Analytics for a spin right away.

Get started with Analytics.

Apollo AI

Apollo's AI writing just got a wbole lot better! We've overhauled AI writing in Sequences to bring you a sleek new user interface that's supercharged with the powerful Anthropic Claude 3.5 Haiku model. Just configure the AI content center first, and get ready to create uber personalized AI-generated emails that best align with your outreach and strategy.

Customize the AI content center.

Email Engagement

Use the new bot tracking filter to better understand how your emails are really performing. With an advanced detection and filtering process in place, you can now easily determine whether bots opened or clicked your emails and decide to include or exclude this data in your engagement reporting. Now that you can identify who's actually engaging, you can also pinpoint what's resonating most with your ideal prospects and better determine when it's the right time to follow up.

Learn more about how Apollo handles bot tracking and how to filter your engagement reports.

Apollo Theme

You asked, we delivered! Now you can switch between light mode, dark mode, or let Apollo follow your system's preferences. Whether you're all about that bright interface or you prefer the cozier vibe of a darker theme, we've got you covered.

Turn on dark mode.

Settings

If you're an Apollo admin, it's now easier to visualize and configure high-priority settings to boost your team's performance. Access the Getting Started checklist to complete your highest priority onboarding tasks and set your team up for success in Apollo.

Configure your team's workspace.

Sequences

Uncovered the secret sauce of sequences? Now you can share your top performing sequences with the rest of your team so that you can all win together! Share what is and isn't working with each other and A/B test different approaches to find what gets more meetings on the calendar. You can share a sequence with specific teammates or with everyone on your team and choose whether they can just view, or edit and share the sequence with others, too.

Learn more.

Enrichment

Enriching individual contacts and accounts just got easier. You can now view and enrich fields and access enrichment history for contacts and accounts directly from their profile in Apollo.

Learn more.

February 2025

Product Spotlight: The Apollo Chrome Extension

Leverage Apollo wherever you work with the Apollo Chrome Extension, now packed with powerful new features. The latest updates include:

• Pre-Meeting Insights: Say goodbye to tab switching and enter your meetings prepared to win. You can now gain important context on your external meetings right from Google Calendar.
• Microsoft Outlook Support: Are you an Outlook user? You can now streamline your work and use Apollo directly within Outlook.
• Enhanced User Interface (UI): Find the data you need quickly with a cleaner, more intuitive UI.

Download the Chrome Extension.

Workflows

Build advanced workflows with smarter logic to customize how you enrich your contact and account data, and automagically access accurate, up-to-date data based on the cadence you define.

With the latest enhancements to workflows, you can:

• Access a new enrichment action to enrich data in your workflows, including contact emails and phone numbers.
• Combine true/false and multiple-split branch logic in one single workflow.
• Use the new undo and redo arrows to easily revert actions when you're creating a workflow.

Get started with Workflows.

Sequences

Protect your email reputation, improve deliverability, and ensure your messages actually reach your contacts' inboxes with the new global bounce check in sequences. Apollo now proactively pauses scheduled emails to any contacts with a high likelihood of bouncing and marks the email as Likely to Bounce. You can then easily identify and manage your unsent emails or choose to force a resend as needed.

Learn more about likely-to-bounce emails.

Search Filters

We've improved the job title filter to bring you more accurate search results, tailored to your prospecting criteria. By refining the way we process and catagorize job titles, you can now access more precise search results to find and engage with your most relevant prospects.

Learn more about search filters.

Product User Interface and Branding

Noticed a fresh new look in Apollo? We've just launched an updated UI to align with our shiny new branding.

Learn more from Rich Bessel, our SVP of Design.

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Product Spotlight: The Apollo Chrome Extension

Leverage Apollo wherever you work with the Apollo Chrome Extension, now packed with powerful new features. The latest updates include:

• Pre-Meeting Insights: Say goodbye to tab switching and enter your meetings prepared to win. You can now gain important context on your external meetings right from Google Calendar. Learn more.
• Microsoft Outlook Support: Are you an Outlook user? You can now streamline your work and use Apollo directly within Outlook.
• Enhanced User Interface (UI): Find the data you need quickly with a cleaner, more intuitive UI.

Download the Chrome Extension.

Workflows

Build advanced workflows with smarter logic to customize how you enrich your contact and account data, and automagically access accurate, up-to-date data based on the cadence you define.

With the latest enhancements to workflows, you can:

• Access a new enrichment action to enrich data in your workflows, including contact emails and phone numbers.
• Combine true/false and multiple-split branch logic in one single workflow.
• Use the new undo and redo arrows to easily revert actions when you're creating a workflow.

Get started with Workflows.

Sequences

Protect your email reputation, improve deliverability, and ensure your messages actually reach your contacts' inboxes with the new global bounce check in sequences. Apollo now proactively pauses scheduled emails to any contacts with a high likelihood of bouncing and marks the email as Likely to Bounce. You can then easily identify and manage your unsent emails or choose to force a resend as needed. Learn more about likely-to-bounce emails.

Search Filters

We've improved the job title filter to bring you more accurate search results, tailored to your prospecting criteria. By refining the way we process and catagorize job titles, you can now access more precise search results to find and engage with your most relevant prospects. Learn more about search filters.

Product User Interface and Branding

Noticed a fresh new look in Apollo? We've just launched an updated UI to align with our shiny new branding. Learn more from Rich Bessel, our SVP of Design.

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