Apollo Release Notes

Product Highlight: Waterfall Enrichment

Waterfall enrichment is now the default experience when you want to find more emails and phone numbers for contacts. Apollo checks its own data first, and if something is missing, it automatically looks at selected trusted data sources to fill in the gaps, all without extra work from you. Teams have seen ~5% more emails and ~7% more phone numbers, with better accuracy and 45% fewer bounces.

Apollo enabled waterfall enrichment by default, so you can get better data automatically for more successful outreach.

With waterfall enrichment, admin on Apollo are in full control. You can configure it in a way that best supports your contact enrichment strategy and goals:

• Maximize coverage (more data, faster): Add additional data source providers to fill more data gaps without enabling data validation. This expands reach while keeping credit consumption moderate.
• Cost-efficient mode: Keep Apollo as the sole data source to maintain the current credit consumption model, knowing this may limit additional coverage from external providers.

Waterfall enrichment ensures customers have the right balance of accuracy, coverage, and cost-efficiency, all within a single, seamless enrichment experience.

Learn more about waterfall enrichment.

Workflows Enhancements

Apollo shipped three new enhancements to workflows that give teams new ways to re-engage high-intent leads, more control over automation spend, and deeper integrations.

• Form abandon trigger: Capture warm leads by automatically triggering workflows when a prospect starts but doesn't submit a form, enabling timely follow-ups while interest is still high.
• Credit limits for workflows: Precisely control how many credits a workflow automation can consume by setting per-run limits to cap usage on each scheduled run and lifetime limits to define a total credit ceiling.
• Google Sheets support for company-based workflows: Push account data directly into Google Sheets to share enriched lists, build lightweight reporting flows, or stage accounts before syncing to your CRM.

Get started with workflows on Apollo.

Form Enrichment: Preserve Visitor Input

With preserve visitor input on form enrichment, fields entered by a visitor won' be overwritten by Apollo enrichment. This feature is turned off by default.
When enabled, Apollo:

• Enriches only empty form fields
• Respects visitor edits across future enrichment calls
• Re-enriches fields only if a visitor intentionally clears them

Get started with form enrichment.

Location Filter Enhancement

With the location filter, can now filter by multiple zip codes, making it easier to target prospects across territories, metro areas, or segmented campaigns.
This update includes:

• Multi–postal code filtering for people and companies
• Optional radius support
• New selectable location fields (postal code, street address, formatted address, and more)
• More accurate account-level location data in CSV exports

Learn more about using the location search filter.

Deals CSV Export Enhancement

Apollo upgraded the deals CSV export to match the flexibility and consistency of Apollo so you can choose the exact data you need.
With the enhanced experience, you can:

• Configure which columns are included in exports
• Export custom field values
• See consistent naming across deals and opportunities

Get started with the deals CSV export.

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Product Highlight: Inbound Add-on

Apollo's new inbound add-on brings together essential tools to help teams capture, enrich, route, and convert every inbound lead — all in one place and with higher limits.
The add-on includes:

• Website visitor identification (50,000 visitors per month) to reveal which companies are browsing your site
• Form enrichment (5,000 enrichments per month) to instantly enrich form submissions

Reveal more visitors, enrich more leads, and turn inbound traffic into pipeline → Upgrade today.
You must be on a paid plan to purchase the inbound add-on.

File Attachments

You can now attach and manage important files directly on contact, account, and deals. Upload documents, images, or videos, preview images inline, and rename files without leaving Apollo — making it easier to keep all record-specific assets organized in one place.

Storage limits by plan:

• Basic: 10GB
• Professional: 50GB
• Organization: 100GB

All plans support file uploads up to 100MB per file.

Workflows: AI Research for Contacts

AI research is now available for contacts linked to qualified accounts within account-based workflows.
This update allows teams to automatically generate richer, more complete insights on both the company and its key contacts without the manual work.
Get started with AI research in workflows.

New Education Filters

Apollo added four new education filters to help teams target prospects more precisely based on academic background. These filters are ideal for persona-based targeting, recruiting workflows, and more personalized outreach.
New filters include:

• School: Search by specific educational institution.
• Degree: Filter by degree level like Bachelor, Master, or Doctorate.
• Major: Target by field of study, like computer science or finance.
• Graduation year: Filter by graduation or end-year ranges.

Learn more about search filters on Apollo.

Job Posting Improvements

Apollo significantly expanded the active job posting coverage to 100+ countries, nearly doubling the number of companies with active postings. Apollo also rolled out enhancements that more accurately normalize, deduplicate, and refresh job data reliably — ensuring higher quality signals.
Learn more about the job posting filter.

Meetings: Internal and External Names

You can now set different internal and external names for meeting types in Apollo, allowing you to keep internal naming conventions without showing them to prospects.
The external name option in the meeting editor lets you add a separate external name that appears on the booking page, in confirmation emails, and in calendar invites — while keeping your internal name visible only to your team.
Get started with meetings.

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This special edition recaps everything announced live at ApolloNEXT 2025, our annual product showcase unveiling the latest innovations across Apollo's AI, data, and deliverability platform.

AI Assistant Beta

Introducing the world's first end-to-end GTM AI Assistant, embedded directly in Apollo. Ask anything in plain English and run multi-step, full-funnel workflows, from finding ICP accounts to research, sequencing, and follow-up, all without stitching tools or learning AI prompts.
The AI Assistant is refined by Apollo's GTM and AI experts to deliver high-quality, business-specific outputs, so work that used to take hours gets done in seconds.
The AI Assistant is now in beta. Secure your spot on the waitlist today!
Availability: ApolloNEXT attendees were granted automatic access October 9.
General availability: October 30.
Early access: Join the waitlist.

AI Projects Beta

With AI projects on Apollo, you can organize the context, audience, and goals that power the AI Assistant so it acts like a true teammate for your company. With AI projects, Apollo structures GTM workstreams so the AI Assistant collaborates across campaigns, content, and data sources.
Availability: ApolloNEXT attendees were granted automatic access on October 9.
Alpha access: Sign up through the AI Assistant waitlist to gain early access.

Inbound Solution

Instantly turn inbound website visitors into pipeline with Apollo's new inbound solution, and never let a hot lead go cold again:

• With inbound, you can shorten and enrich forms, and capture more leads with fewer form fields. Apollo data auto-fills the rest.
• Inbound also lets you schedule and route meetings automatically so you can send leads to the right rep and calendar instantly.
• Contact-level website visitors (coming soon) on inbound gives visibility into who's visiting your website, so you can spot buying intent in real-time.
  Availability: November 4.
  ApolloNEXT attendee bonus: Book a 40-minute session with our product team for setup.

Agentic Outbound Solution

Turn hours of manual prospecting into minutes, and book more meetings without all the grind. Apollo's agentic outbound gives you a faster, smarter way to build pipeline. With agentic outbound, you can:

• Use parallel dialing — Connect with more prospects in less time. With parallel dialing, Apollo lets you call multiple numbers simultaneously, helping reps boost connect rates, stay in the sales flow, and book more meetings without the manual grind. Streamline your outbound calls and reach your top prospects faster than ever.
• Deliverability suite — Managing email deliverability just got a whole lot easier. Instead of hunting across settings and diagnostics, you now have a single command center to monitor, manage, and improve your email performance.
  With the deliverability suite, you can:
• Track domain health and authentication in one place. See SPF, DKIM, and DMARC health, as well as mailbox performance with deliverability scores, trend analysis, and detailed activity metrics across your team. Get smart recommendations tailored to your setup, ranked by priority, with clear steps to fix issues fast.
• Configure domains and mailboxes on the go, with no more jumping between multiple settings pages. Or purchase new domains and mailboxes right on Apollo without juggling multiple apps or complicated setup.
  Starting using the deliverability suite today to get actionable insights, personalized recommendations, and a unified dashboard to keep your emails landing in the inbox.
  Availability: Available to everyone now.

Agentic Deal Execution Solution

Let AI capture key insights from your conversations to help you convert calls into pipeline and close deals faster. With agentic deal execution on Apollo, you can:

• Pre-meeting insights: Get instant AI summaries and prep notes before every video call.
• Auto-generated email follow-up: Let AI draft personalized follow-up emails automatically — like magic.
• Automated follow-up tasks: Never lose track of next steps.
• CRM auto-populate fields: Keep your CRM up to date without manual entry when you let Apollo auto-populate CRM fields based on conversation recordings from your team. This means important information can live in both Apollo and your CRM, ensuring better alignment across your team.
• Custom field auto-populate (coming soon): Extend automation to all CRM fields. Join the waitlist.
  Availability: Available to everyone now.

Data Enrichment on Apollo

Stop chasing the wrong leads and fuel pipeline growth with faster, more intelligent data. Dive into Apollo's waterfall data enrichment:

• Waterfall enrichment: Use waterfall enrichment to automatically check across multiple data providers one after another to find the email and phone number data you need, then verify that contact data with built-in email and phone number validation.
  During Apollo's beta testing customers saw 5% more email coverage, 7% more phone numbers, and 45% lower email bounce rates.
  Availability: Waterfall enrichment is officially out of beta with eighteen trusted data providers, and live for all teams on paid plans. You can choose the data sources and the order in which Apollo checks them from waterfall enrichment settings.

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Product Highlight: Recommendations

Recommendations surface the next best actions across Apollo, tailored to each user's context, so teams can fix issues faster and seize opportunities sooner. It brings proactive guidance into your daily flow across Home, Email, Slack, and more, ranked by impact and urgency.
What's new: Guided step‑by‑step instructions in recommendations help you set up Apollo for success.

• Fix critical deliverability issues faster so your emails lands in inboxes
• Complete your set up actions faster so you can reap the full benefits of Apollo
• Optimize your sequences faster so you can improve your sequence performance

Your Apollo workspace just got smarter. Act on high‑impact proactive recommendations as they're being surfaced to see better results!

Ready to check it out? Get started.

Data Quality Improvements

Apollo made several key updates to enhance data accuracy, coverage, and compliance across company and contact records:

• Improved tagging of mobile vs other phone number types for contact records
• Improved company employee size information for private companies of 100+ employees
• Added parent-child relationship data for 125k+ companies
• Improved company domain accuracy by 10 percentage points
• Launched do-not-call screening for Australia & Canada

Dialer Update: Multiple Phone Numbers

Multiple phone number support is now live, giving teams the ability to manage and rotate multiple dialer numbers based on their plan. Dialer features like smart number rotation, local area code matching, and spam status indicators help boost connect rates and protect reputation.

Ready to check it out? Get started.

Apollo Mobile App (Beta)

Apollo is now in your pocket. With the new Apollo mobile app on Android, you can stay connected to your pipeline anywhere — from checking meetings on the go to taking quick action on key contacts.

What's new:

• Access saved contacts: View and manage your saved contacts anytime, and take quick actions like adding them to lists or sequences.
• Search new prospects: Use our search to find and add new prospects right from your phone.
• Stay notified: Get real-time notifications for missed calls so you can follow up fast.
• Prepare on the go: Check your upcoming meetings and access attendee details to go in prepared.

Whether you're between meetings or on the move, the Apollo mobile app on Android keeps you connected to the data and workflows that matter most.

Ready to check it out? Join the beta.

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Domain and Mailbox Purchase

You can now get new domains and mailboxes directly in Apollo, without juggling external providers and complicated setup. Buy a domain or mailboxes for your team, and they automatically connect to Apollo's deliverability suite, so you can start warmup and outreach monitoring right away.

Scale outreach faster and easier, and keep your emails landing in the inbox, all from one place.

Ready for some mailbox magic? Get started.

Deal Communication

You can now email all contacts linked to a deal directly from the deal. With the new email all contacts option, Apollo pre-populates recipient fields so you can reach the entire deal team in just one click, making deal communication faster and easier.

Ready to check it out? Get started.

Apollo Chrome Extension Updates

The updated Apollo Chrome extension is now available across Gmail, Apollo Everywhere, and CRM extensions for both free and paid plans.

The new experience makes it easier to access Apollo tools without leaving your workflow, so you can stay focused and productive right where you work.

Ready to dig in? Get started.

Workflow Integrations

You can now connect workflows on Apollo directly to five new integrations: Intercom, Zendesk, ServiceNow, Klaviyo, and HubSpot, allowing you to push contacts or accounts without messy CSV exports or fragile Zapier setups. These integrations make it easier to sync your GTM stack, automate key processes, and keep teams aligned–all from inside Apollo.

Ready for some workflow wizardry? Get started.

DNC Screening for User-Managed Numbers

The dialer on Apollo now automatically screens user-managed numbers against Do Not Call (DNC) lists in the US, UK, and Germany. User-managed numbers are phone numbers added manually or imported from outside Apollo. Calls to user-managed, blocked numbers are now skipped upfront with clear feedback, keeping your team compliant and your workflows smooth.

Learn more about cold call best practices.

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Product Highlight: Workflow Enhancements

Workflow Enhancements: Workflows just got a major upgrade, making it easier than ever to automate, organize, and scale your processes. With these latest enhancements, you can now act on more triggers, leverage AI to create templates specific to your business, and enjoy smarter sorting for better management.

What’s New

• Job Change Trigger: Automatically detect when a contact changes jobs and trigger follow-up actions, so you never miss an opportunity.
• Form Submitted Trigger: Instantly automate what happens after a lead submits a form, ensuring faster and more consistent follow-up.
• Enhanced Sorting Options: Organize enrollments more flexibly with additional default and custom fields for sorting.

Ready to check it out? Get started.

Custom Templates for Pre-Meeting Insights

Make prepping for every meeting smarter and more tailored to your needs. You can create fully customized insight templates right in Apollo. Add your own context, plug in dynamic variables like customer activity, and shape AI prompts for outputs that match your unique research style.

Ready to dig into templates? Get started.

Account-Based Recommendations

Account-based recommendations help you discover high-value leads for each company in their Apollo record. Use these recommendations to make smarter decisions about which contacts to prioritize when engaging with prospective companies.

Ready to try it? Get started.

Revamped Sequences Builder

We’ve updated the Apollo sequences builder to make creating and optimizing sequences faster and easier. Enjoy a modern design, quicker navigation between steps, and seamless setup for A/B tests.

Ready to dive in? Get started.

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Product Highlight: Email Warmup

Ensure your emails land in the inbox — not spam. Email warmup automatically builds your sender reputation by gradually increasing volume and engagement from connected mailboxes to help improve deliverability and reduce spam risk. It's ideal for outbound teams looking to accelerate ramp time for new mailboxes while protecting domain reputation at scale.

Ready to check it out? Get started.

Parallel Dialer

Boosts connect rates and reduce idle time between calls with parallel dialing. You can now call multiple prospects simultaneously from Apollo and connect as soon as someone picks up, making this a powerful, efficient tool for outbound teams operating at high volume.

Parallel dialing is available to paid users with access to the Apollo dialer and requires a minimum of two connected dialer credits.

Ready to make some calls? Get started.

New Analytics Dashboards

Get performance insights without leaving your workflow. Apollo's new embedded dashboards put real-time analytics at your fingertips to support faster iteration, better coaching, and more confident decision-making.

New embedded dashboards include:

• Email analytics: Review engagement trends, deliverability stats, automatic alerts on high-intent signals, and team benchmark analysis (template, subject‑line, and persona performance).
• Sequence analytics: Dig into the highest performing sequences, drop-off analyses, email sentiments, reply rates, dialer performance, and website visitors insights.
• Deal analytics: Track funnel conversion, deal volume, at-risk deals, rep leaderboard, and revenue trends.

Automated Custom Tracking Subdomain Setup

Setting up a custom tracking subdomain used to require manual DNS changes — until now! With just a few guided clicks, you can now automatically authenticate your domain and configure email tracking in Apollo. Use automated custom tracking subdomains to improve deliverability by up to 20% without needing any technical expertise.

Ready to set it up? Get started.

Chrome Extension Enhancements

Company lookalikes are now available on the Apollo Chrome Extension. Discover companies that closely resemble any account you select, based on firmographic traits like industry, size, and location — right from LinkedIn or your CRM.

Ready to use lookalikes? Get started.

Meetings Enhancements

Meetings on Apollo now support custom time slot intervals, giving you the ability to choose how frequently open times appear to prospects, whether every 15, 30, 45, or 60+ minutes. This cleaner, more tailored booking experience gives you more control and helps you avoid back-to-back meetings.

Ready to carve out some time? Get started.

Search Filters Enhancements

Search smarter with new advanced search filters. You can now search by NAICS and SIC codes and market segments (like B2B or B2C) filters. Additionally, Apollo updated the industry and keywords filter with a rebuilt keyword engine. These new filters and enhancements improve keyword accuracy and coverage, and make it easier to segment using real-world terms to find ideal prospects and companies.

Ready to dig in? Get started.

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Product Highlight: Call Assistant Seat

Got teammates not on outbound? Give them access to Apollo's call assistant seat — for free!
Call assistant.
With the new call assistant seat, paid Apollo accounts can now add teammates like Account Executives, Customer Success Managers, Product Managers, Sales Managers and more, at no extra cost.
These seats include access to:

• Pre-meeting insights
• Video call recording and analysis
• Deal management features
  Call assistant seats are perfect for teams that need visibility into sales conversations without requiring a full Apollo seat. AEs can seamlessly pick up where SDRs left off, while managers and cross-functional teammates can monitor deals and coach effectively.
  Ready to get started? Check out how to assign call assistants to your team.

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Website Visitors

With website visitor data, you get better visibility into website traffic, proactive lead tracking, and the ability to act quickly on hot leads — plus, Apollo made setting up and troubleshooting more intuitive with the latest website visitors enhancements.
Updates include:

• Subdomain tracking
• Saved search alerts
• Script visibility improvements
• Easier onboarding flow
• New filter options
  Ready to get started? Check out how to use website visitors data.

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Email Status

We updated how Apollo displays email verification on contacts. Now, emails you manually upload or sync from a CRM show a user managed status unless explicitly verified with Apollo. This updated email status provides better clarity and trust in your data without any workflow changes — just smarter insights when prospecting.

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Industry and Keywords Filter

Apollo streamlined the industry and keywords search filter to improve clarity, align filters with exports, and improve your ability to search and segment companies at scale.
Updates include:

• SEO and social media descriptions are unified in the company description field
• Social media tags are now keywords, which include Apollo AI-generated context
  Ready to dig in? Check out Search Filters Overview to learn more about this and other search filters on Apollo.

Apollo AI

Advanced search filters are only the tip of the iceberg! Discover what else you can do with Apollo AI.

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Apollo + Salesforce Integration

Do you use the Salesforce integration on Apollo? Our latest update allows admins to bulk invite your entire sales org to Apollo from Salesforce in just a few clicks.
You can easily:

• Sync all users from your connected Salesforce instance.
• Identify who's not on Apollo yet.
• Invite unregistered users with a single action.
  Ready to get started? Add and manage users on Apollo.

Salesforce, Of Course

Interested in connecting Salesforce to Apollo? Learn all about how the Salesforce integration works.

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Security Recertification: ISO 27001, SOC 2 Type 2, CASA

Apollo is proud to announce our successful ISO/IEC 27001 recertification — a continued validation that Apollo's security practices meet the most trusted global standards. This builds on Apollo's existing SOC 2 Type 2 and CASA compliance.
What does this mean for you?

• Your data is protected by continuously tested, independently audited controls.
• You can confidently use Apollo as part of your GDPR, HIPAA, and other compliance frameworks.
  Visit the Apollo Trust Center to learn more.

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Product Highlight: Company Lookalikes (Open Beta)

Use AI to discover companies that look like your best customers. Just select an existing account, and Apollo will automatically surface company lookalikes based on firmographics like industry, size, and location, making it easier to expand into high-potential lookalikes. You can use lookalikes as a search filter as well.

Whether you're building an account list or prospecting for similar logos, this feature helps you scale what's already working by identifying high-potential targets that look like your best-fit accounts. Learn more about lookalikes.

Conversation Summary Briefs

Call summary briefs are now available in Apollo conversations! Ask Apollo automatically generates a summary of all the calls your team has had with a contact or account, so you can quickly understand deal context without listening to every recording.

Conversation summaries are perfect for SDR-to-AE handoffs or cross-functional collaboration. You can even share the summary via email or Slack in just one click. Learn more about summary briefs.

Workflows

Contact & Account Owner Assignment

Easily automate contact and account ownership with workflows. You can now assign owners using round robin logic or automatically match the account owner within workflow actions, helping you streamline lead routing and sequencing across the team.

You can choose between 3 assignment options:

• Assign to a specific user
• Auto-assign based on existing account / contact owner
• Distribute ownership via round robin to selected teammates

Trigger on Recorded Conversations

Trigger workflows automatically after a call is recorded. With the new conversation recorded trigger, you can launch a workflow based on who hosted the call or what was said using keyword trackers. This unlocks flexible post-call automation like updating records, sending alerts, or kicking off next steps — perfect for teams looking to streamline follow-up and collaboration.

Get started with workflows on Apollo.

Chrome Extension

Instantly access past conversations recordings with just one click, directly from Google Calendar. With the latest enhancements, the Apollo Chrome extension provides AI-generated summaries, recent contact calls, and quick access to Ask Apollo — primed to your past calls so you can ask questions and uncover insights fast. No more digging, just instant context where you need it.

Download the Apollo Chrome extension, and dig in!

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Product Spotlight: Outbound Copilot

Creating and automating your outbound campaigns just got a whole lot easier! With the outbound copilot you can quickly create workflows to automatically find your ideal prospects and add them to lists or sequences.

Learn more.

Ready to take the outbound copilot for a spin? Try it now.

Apollo Spotlight: A Shiny New Apollo Master Class!

Join the discovery maestro himself, Chris Orlob, as he breaks down why discovery is the most important skill in sales, and how it shapes everything from your demo to your negotiation strategy.

Want to win more deals? Watch this master class today.

Salesforce Integration

Say goodbye to tab switching. With the new Salesforce Visualforce iFrame integration for Apollo you can now view Apollo's prospecting data and recommendations right on Salesforce account pages. With a quick one-time setup, this integration delivers faster insights and smoother workflows by bringing Apollo's rich dataset into the tools you're already using.

Learn more about how to embed Apollo in Salesforce.

Custom Fields

It's now easier than ever to manage, navigate, and maintain consistency across your records. With the latest changes, you can now organize your custom fields into groups and reorder them across your contacts, accounts, and deals.

Learn more about creating custom account fields here and contact fields here.

Meetings

Getting started with Apollo Meetings is now easy as pie. With the latest setup changes, once you link your mailbox to Apollo, you'll automatically have access to Meetings.

Ready to take Meetings for a spin and view pre-meeting insights, access meeting scheduling, and more? Get started.

Email Security

We're committed to keeping your account secure. Apollo now flags suspicious login attempts and sends you a one-time verification password to the email associated with your account.

Learn more.

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