- Oct 8, 2025
- Parsed from source:Oct 8, 2025
- Detected by Releasebot:Jan 18, 2026
Version 24.0
Meta releases sweeping Marketing API and related endpoints with deprecations, new limits, and migration paths. Expect changes to ad creatives, audiences, placements, and targeting as several features sunset in v24.0 and enforcement begins in 2026.
Graph API
Released October 8, 2025 | Available until TBD | Blog post
Certificate Transparency
Certificate Transparency has been deprecated. All certificate transparency related endpoints and webhooks have been removed for v24.0+.
For v23.0 and older, GET requests will return static data, POST requests will be rejected, and certificate transparency related webhooks will no longer be sent.
On October 17, 2025, all certificate transparency related endpoints and webhooks will be remove, for all versions.Live Video API
The overlay_url field on the GET / endpoint has been removed for v24.0+. It will continue to return null for v23.0 and older requests. This field was used to store the URL of live video overlay assets, but the overlay feature was removed from Facebook Live Producer in 2022.
WhatsApp Business Platform
See the WhatsApp Business Platform changelog.
Marketing API
Released October 8, 2025 | Available until TBD | Blog post
Ad CreativeWebsite destination optimization
Applies to v24.0+.
When you optimize your website destination, you allow Meta to determine which landing page on your website to send a customer to based on which URL we believe is most likely to result in a conversion. Using Optimize website destination means we may direct a customer to a page on your website that's most relevant to them, like your homepage, product page, collection page or another page on your website depending on where they're likely to convert.
The following endpoints are affected:- POST /{ad-account-id}/adcreatives
- GET /{ad-creative-id}/?fields=destination_spec
Messenger ads for leads deprecation
Applies to v24.0+.
The ability to create lead ads that generate leads in Messenger with the API is being deprecated. You will still be able to create Messenger ads for leads using Ads Manager.
The following endpoints are affected:- POST /{page-id}/messenger_lead_forms
- POST /{ad-account-id}/adcreatives
- GET /{messenger-lead-gen-template-id}
Advantage+ shopping campaigns and Advantage+ app campaigns deprecation
Applies to v24.0+.
We are introducing a new, unified, and streamlined process for creating campaigns that will replace the existing workflows.
Beginning with v24.0, creation, duplication, and updates to Advantage+ shopping campaigns and Advantage+ app campaigns will no longer be allowed.
Refer to the Advantage+ Campaigns documentation to learn how to migrate your campaigns, or create new Advantage+ campaigns to avoid disruption.
The following endpoints are affected:- POST /{ad-account-id}/campaigns
- POST /{campaign-id}/copies
Customer file custom audiences
Applies to v24.0+. Will apply to all versions January 6, 2026.
Updating customer file custom audiences that are flagged custom audiences will fail. Creating and updating lookalike audiences using flagged seed audiences will fail.
More information on this update and how to resolve flagged custom audiences can be found here.
The following endopints are affected:- POST {ad-account-id}/customaudiences
- GET {custom-audience-id}
- POST {custom-audience-id}
- POST {custom-audience-id}/users
- POST {custom-audience-id}/usersreplace
- DELETE {custom-audience-id}/users
Applies to v24.0+. Will apply to all versions January 6, 2026.
When creating new lookalike audiences, the lookalike_spec field is now required to match the valid types. Requests with a lookalike_spec field containing invalid subfields may fail to create a new lookalike audience.
The following endpoints are affected:- POST /{ad-account-id}/customaudiences
Ad set budget sharing field conditionally required
Applies to v24.0+.
Ad set budget sharing allows you to share up to 20% of your budget with other ad sets in the same campaign. This is designed to improve performance for campaigns that are not using a campaign budget.
Beginning with v24.0, the is_adset_budget_sharing_enabled field is now required if you are planning to set a budget at the ad set level. Setting it to true is recommended in order to turn on this optimization.
The following endpoints are affected:- POST /{ad-account-id}/campaigns
Applies to v24.0+.
Daily budget flexibility is increasing from 25% to 75%. This means up to 75% over your daily budget may be spent on days when better opportunities are available, and less on others.
Your daily budget is used as an average over a seven-day calendar week from Sunday through Saturday. Your weekly spend will not change, and will not be greater than 7 times your daily budget.
The following endpoints are affected:- POST /{ad-account-id}/adsets
- POST /{ad-account-id}/campaigns
- POST /{ad-set-id}
- POST /{campaign-id}
Custom conversions
Applies to v24.0+. Will apply to all versions January 6, 2026.
Updating custom conversions that are flagged custom conversions will fail.
More information on this update and how to resolve flagged custom conversions can be found here.
The following endpoint is affected:- POST /{custom-conversion-id}
Campaign restrictions for custom conversions and audiences
Applies to v24.0+. Will apply to all versions January 6, 2026.
Creating and updating campaigns that are using flagged custom conversions or audiences will fail.
More information on this update and how to resolve flagged custom conversions and audiences can be found here.
The following endpoints are affected:- POST /{ad-set-id}
- POST /{ad-account-id}/adsets
New batch API payload request limit
Applies to v24.0+.
We’ve added a new limit to the size of request payloads for the Catalog Items Batch API. Starting with v24.0, payload requests will be limited to 30 MB. Note that in terms of the number of items per request, the current limit of 5,000 items remains unchanged.
The following endpoint is affected:- POST /{product-catalog-id}/items_batch
Product Item endpoint supports allow_upsert
Product Item endpoint supports allow_upsert
Applies to v24.0+.
The allow_upsert flag is now supported for the Product Item POST endpoint. That means users can now not only create product items using the Product Item POST endpoint, but also update existing items.
The following endpoint is affected:- POST /{product-catalog-id}/products
Advantage+ placements limited spend
Applies to v24.0+.
This update allows you to allocate up to 5% of your spend to specific placements you would otherwise exclude when it's likely to improve performance.
During ad set creation, you can now apply a limited spend using the new placement_soft_opt_out parameter. There is no change in how placements are fully opted out with Placement Targeting.
Note: This feature works with the Sales and Leads objectives.
The following endpoints are affected:- POST /{ad-account-id}/adsets
- POST /{ad-set-id}
- GET /{ad-set-id}?fields=placement_soft_opt_out
Applies to v24.0+.
Delivery of Facebook video feeds ad placements will be stopped and campaign spending will be shifted to other placements automatically. Attempting to create or update an ad campaign with the Facebook video feeds ad placement will produce an error.
The Facebook Reels placement is the recommended replacement.
The following endpoints are affected:- POST /{ad-account-id}/adsets
- POST /{ad-set-id}
Detailed targeting
Applies to v24.0+. Will apply to all versions January 6, 2026.
We are combining some of the interests currently available in Detailed Targeting into relevant groupings.
Certain detailed targeting interest options will not be supported for new campaigns. When creating new or updating existing campaigns with affected interest options, you will encounter an error preventing you from publishing your changes. If an interest option has been combined, the search results will show the new, consolidated option.
Ad campaigns created before October 8, 2025 can continue to run, but will stop being delivered by January 15, 2026, unless removed or updated with suggested combined options.
Beginning October 8, 2025, duplicated campaigns using the affected interest options will automatically be replaced with suggested combined options for Marketing API v24.0 calls.
The following endpoints are affected:- POST /{ad-account-id}/adsets
- POST /{ad-set-id}
- POST /{ad-set-id}/copies
- GET /{ad-account-id}/delivery_estimate
- GET /{ad-set-id}/delivery_estimate
- GET /{ad-account-id}/reachestimate
- GET /{ad-account-id}/targetingsearch
- GET /{ad-account-id}/targetingsuggestions
- GET /{ad-account-id}/targetingvalidation
- GET /search
- May 29, 2025
- Parsed from source:May 29, 2025
- Detected by Releasebot:Jan 18, 2026
Version 23.0
New Graph and Marketing API release adds diagnostic error codes for WhatsApp and Marketing Messages Lite, plus major Ads updates including Advantage+ targeting, audience defaults, and endpoint tweaks. Ready for use across v23.0 with planned extensions.
Graph API
Released May 29, 2025 | Available until TBD | Blog post
WhatsApp Business Platform
- Added a new Cloud API error code for help diagnosing messaging errors. See WhatsApp Business platform changelog.
- Added four new Marketing Messages Lite API error codes for help diagnosing messaging errors. See Marketing Messages Lite API changelog.
Marketing API
Released May 29, 2025 | Available until June 9, 2026 | Blog post
Ad Campaigns
Advantage+ Shopping Campaigns and Advantage+ App Campaigns
Applies to v23.0.+ Will apply to all versions with the release of v25.0.
The advantage_state field in advantage_state_info is a read-only field that indicates if a campaign has reached an optimal level of automation. Beginning with v25.0, the smart_promotion_type field will no longer be available for creating ad campaigns.
The following endpoints are affected:- GET /{ad-campaign-id}
- GET /{ad-account-id}/campaigns
Audiences
Advanced TargetingApplies to v23.0+.
Age range and gender settings can now be used as suggestions in ad sets using individual_setting's age and gender parameters inside targeting_automation.
Note: When using suggestions, your ads will reach people outside of the setting when it's likely to improve performance of the ads.
The following endpoints are affected:- GET /{ad-account-id}/delivery_estimate
- POST /{ad-account-id}/adsets
- POST /{adset-id}
- POST /{adset-id}/copies
Applies to v23.0+.
Ad sets are now opted-in to Advantage+ audience by default if you're using the default or relaxed setup. You can opt-out in the audience settings when creating or updating an ad set.
This behavior applies only when creating a new ad set; updating an existing ad set will not exhibit this behavior on any version.
The following endpoints are affected:- GET /{ad-account-id}/delivery_estimate
- POST /{ad-account-id}/adsets
- POST /{adset-id}
- POST /{adset-id}/copies
Bidding
ReservationApplies to v23.0+.
Beginning with v23.0, the instagram_destination_id field will return the ig_user_id rather than the instagram_actor_id. The instagram_actor_id is also no longer supported in the destination_ids parameter; update your API calls to use the ig_user_id instead.
The following endpoints are affected:- GET /{rf-prediction-id}
- GET /{ad-account-id}/reachfrequencypredictions
- POST /{ad-account-id}/reachfrequencypredictions
Applies to v23.0+.
The videos field has been added to allow for querying of the properties of videos associated with product items.
The following endpoints are affected:- GET /{product-item-id}
Special Ad Catagories
Ad Sets for Special Ad Category CampaignsApplies to v23.0. Will Apply to all versions August 27, 2025.
The is_sac_cfca_terms_certified field should no longer be added to an ad set as the rollout of these requirements will not proceed.
The following endpoints are affected:- POST /{ad-account-id}/adsets
- POST /{ad_set_id}
Custom Audiences
Applies to v23.0. Will Apply to all versions August 27, 2025.
The is_eligible_for_sac_campaigns field should no longer be added to an ad set as the rollout of these requirements will not proceed.
The following endpoints are affected:- GET /{custom_audience_id}
- Jan 21, 2025
- Parsed from source:Jan 21, 2025
- Detected by Releasebot:Jan 18, 2026
v22.0 - Graph API
Version 22.0 release brings Instagram Insights APIs with new media and user metrics, deprecations across v1.0 and legacy endpoints, and Marketing API updates. It also covers targeting changes, asset and ad enhancements, and Special Ad Category CLCA actions.
Version 22.0
Graph API
Released January 21, 2025 | Available until TBD | Blog post
Instagram Platform
Insights APIs
Applies to all versions.
Insights APIs for both media and user objects are now available for apps that have implemented Instagram API with Instagram Login.
Insights metrics
Introducing the following metrics field for media and user insights:- views
Metric Deprecations
Applies to v22.0+. Will apply to all versions April 21, 2025.- clips_replays_count on media insights
- ig_reels_aggregated_all_plays_count on media insights
- impressions on media and user insights
- plays on media insights
Note: API requests with the impressions metric will continue to return data for media created on or before July 1, 2024 for v21.0 and older. API requests made after April 21, 2025 for media created on or after July 2, 2024 will return an error.
v1.0 Endpoint Deprecations
Applies to v22.0+. Will apply to all versions April 21, 2025 May 20, 2025.
The Instagram v1.0 API is deprecated.
The following endpoints are affected:- GET /{instagram-user-id}
- GET /{instagram-user-id}/agencies
- GET /{instagram-user-id}/upcoming-events
- GET /{instagram-user-id}/authorized-adaccounts
- POST /{instagram-user-id}/upcoming-events
- POST /{instagram-user-id}/authorized-adaccounts
- GET /{instagram-media-id}
- GET /{instagram-media-id}/comments
- GET /{instagram-carousel-id}
- GET /{instagram-carousel-id}/comments
- GET /{instagram-comment-id}
- GET /{instagram-comment-id}/replies
- POST /{instagram-media-id}/comments
- POST /{instagram-carousel-id}/comments
- POST /{instagram-comment-id}/replies
- POST /{instagram-comment-id}
- DELETE /{instagram-comment-id}
- GET /{page-id}/instagram-accounts
- GET /{page-id}/page-backed-instagram-accounts
- GET /{business-id}/owned-instagram-accounts
- GET /{business-id}/instagram-accounts
- GET /{business-asset-group-id}/contained-instagram-accounts
- GET /{fb-business-user-id}/assigned-instagram-accounts
- GET /{fb-user-id}/assigned-instagram-accounts
- GET /{fb-system-user-id}/assigned-instagram-accounts
- GET /{ad account id}/instagram-accounts
- GET /{ad account id}/connected-instagram-accounts-with-iabp
- POST /{page-id}/page-backed-instagram-accounts
- DELETE /{business-id}/instagram-accounts
Please migrate your API calls to the Instagram Platform endpoints.
Pages
Applies to v22.0+.
Page recommendations have been deprecated for v22.0 and future versions. Attempting to read a recommendation, or get recommendations on a page, will return error code 12, and Page ratings webhooks will no longer be sent.
Affected endoints:- GET //ratings
- GET /
Affected webhooks: - Page ratings
Marketing API
Released January 21, 2025 | Available until February 10, 2026 | Blog post
Ad Creatives
Applies to v22.0+. Will apply to all versions September 9, 2025.
Field Deprecations
The instagram_actor_id field for the following endpoints is deprecated:- POST /{ad-account-id}/adcreatives
- POST /{ad-account-id}/ads
- POST /{ads-id}
- POST /{ad-account-id}/asyncadrequestsets
- GET /{ad-account_id}/generatepreviews
- GET /generatepreviews
- GET /adcreative
- GET /adcreative/object_story_spec
Please migrate your API calls to use the new instagram_user_id field.
The effective_instagram_story_id field has been deprecated for the GET /adcreative endpoint. Use the effective_instagram_media_id field instead.
The instagram_story_id field has been deprecated for the GET /adcreative endpoint. Use the source_instagram_media_id field instead.
Advantage+ Creative
Standard Enhancements
Applies to v22.0+.
Opting ads in to and previewing ads using the STANDARD_ENHANCEMENTS bundle is no longer supported.
The following endpoints are affected:- POST /{ad-account-id}/adcreatives
- POST /{ad-account-id}/ads
- GET /{ad-id}/previews
- GET /{ad-account-id}/generatepreviews
Asset Feed Spec
Segment Asset Customization
Applies to v22.0+.
Segment Asset Customization is no longer supported.Audiences
Detailed Targeting - Employer Exclusions
Applies to all versions.
An employer exclusion can now be created at the ad account level, which will be applied to all active campaigns.
The following endpoints are affected:- POST /{ad-account-id}/account_controls
- GET /{ad-account-id}/account_controls
Detailed Targeting - Exclusions
Applies to v22.0+. Will apply to all versions April 21, 2025.
- When creating or updating an ad set, an error message will be shown when adding any new detailed targeting exclusions that are not within audience control exclusions at the account level.
- When duplicating an ad set, detailed targeting exclusions (except audience control exclusions at the account level) will be removed in the new campaign.
- When trying to get a delivery estimate, only employer exclusions will be allowed for detailed targeting.
As a result of this change, custom audiences will be deprecated within the exclusions field. You can still continue using custom audience exclusions by using the excluded_custom_audiences field instead. For more details see Advanced Targeting: Custom Audiences.
The following endpoints are affected: - POST /{ad-account-id}/adsets
- POST /{adset-id}
- POST /{adset-id}/copies
- GET /{ad-account-id}/delivery_estimate
Reach People Interested in Selected Cities and Regions
Applies to v22.0+.
Expands location targeting beyond an ad campaign's target cities or regions to deliver ads to people who have shown interest in a location.
The following endpoints are affected:- POST /{ad-account-id}/adsets
- POST /{adset-id}
- GET /{adset-id}
- GET /{ad-account-id}/delivery_estimate
Commerce Platform
Promotions API – field deprecation
Applies to v22.0+.
The promotions field has been deprecated and replaced by the promotion_details field. Please discontinue using the promotions field, as it does not contain complete information. Please migrate your API calls to the new promotion_details field.
The following endpoint is affected:- GET /{commerce-order-id}/promotion_details
Instagram Endpoints
Applies to v22.0+. Will apply to all versions April 21, 2025.
The Instagram endpoints supported by the Marketing API have been deprecated.
The following endpoints are affected:- DELETE /{instagram-comment-id}
- GET /{instagram-carousel-id}
- GET /{instagram-carousel-id}/comments
- GET /{instagram-comment-id}
- GET /{instagram-comment-id}/replies
- GET /{instagram-media-id}
- GET /{instagram-media-id}/comments
- GET /{instagram-user-id}
- GET /{instagram-user-id}/agencies
- GET /{instagram-user-id}/ar_effects
- GET /{instagram-user-id}/authorized_adaccounts
- GET /{instagram-user-id}/upcoming_events
- POST /{instagram-user-id}/authorized_adaccounts
- POST /{instagram-carousel-id}/comments
- POST /{instagram-comment-id}
- POST /{instagram-comment-id}/replies
- POST /{instagram-media-id}
- POST /{instagram-user-id}/upcoming_events
Please migrate your API calls to use the following Instagram Platform endpoints: - IG User
- IG Media
- IG Media Children
- IG Comment
- IG Comment Replies
Special Ad Categories
We are providing an update regarding the previously considered restrictions on customer list custom audiences (CLCAs) for advertisers offering housing, employment, and financial products and services in or targeting audiences in the United States.
The rollout of these previously announced restrictions will not proceed.
Certain customer list custom audiences will become ineligible for usage in ad sets of housing, employment, and financial products and services, including credit, campaigns beginning March 2025. Learn more about the update here and whether the restrictions apply to you.Ad Sets for Special Ad Category Campaigns
Applies to v22.0+. Will apply to all versions March 2025.
Starting with v22.0, you will be unable to create or update ad sets if their targeting options contain one or more ineligible customer list custom audiences. You will need to either certify if eligible or remove any such audiences to successfully create or update the ad set. Starting early April 2025, existing campaigns/ad sets using customer list custom audiences which do not follow the requirements may be paused. If this happens, you will see errors in Ads Manager and the Marketing API with instructions.
The is_sac_cfca_terms_certified field will be added to the ad set API. You will be required to use this field to certify that any customer list custom audiences being used in an ad set of a housing, employment, and financial products and services, including credit, campaign comply with Meta’s CLCA certification.
This change affects the following endpoints when creating or updating ad sets:- POST /{ad-account-id}/adsets
- POST /{ad-set-id}
Custom Audiences
Applies to all versions.
Starting on January 6, 2025, you can use the new is_eligible_for_sac_campaigns field to identify whether a custom audience can be used in ad sets of Special Ad Category campaigns. You must provide the intended special_ad_categories and special_ad_category_countries of the Special Ad Category campaign using the audience, as well as the ad_account_id which will use the audience to create or edit the ad set.
This change affects the following endpoints:- GET /{custom-audience-id}
See Special Ad Categories for more information about these changes.
- Oct 2, 2024
- Parsed from source:Oct 2, 2024
- Detected by Releasebot:Jan 18, 2026
Version 21.0
Facebook and Instagram Graph and Marketing API updates roll out from Oct 2 2024. States deprecations and endpoint changes, ODAX ad objectives and image expansion, plus a v22.0 shift to enforce country level fields for product catalogs. Expect upcoming deprecations and migration guidance.
Graph API
Released October 2, 2024 | Available until TBD | Blog post
Instagram Platform
Media Insights
Applies to v21.0+. Will apply to all versions on January 8, 2025.
The video media metric video_views will no longer be supported.
The following endpoints and metrics are affected:- GET /{ig-media-id}/insights
- video_views
User Insights
Applies to v21.0+. Will apply to all versions on January 8, 2025.
The email_contacts, get_direction_clicks, profile_views, text_message_clicks, website_clicks, and phone_call_clicks time series metrics will no longer be supported.
The following endpoints and metrics are affected:- GET /{ig-user-id}/insights
- email_contacts
- get_direction_clicks
- profile_views
- text_message_clicks
- website_clicks
- phone_call_clicks
Messaging Events API
- Messaging Events API will be deprecated in September 2025. To prepare for this deprecation, Messaging Events API will no longer be supported in any future releases of Graph API, starting with version 21.0, as of September 24, 2024.
- Partners who choose not to update to the latest Graph API will still be able to access Messaging Events API by calling Graph API version 20.0 or prior until the official product deprecation in September 2025.
- For Partners who do not update to the latest Graph API, we recommend they use the Conversions API for new integrations. Learn more about the Conversions API.
The following endpoints are affected: - POST /{app_id}/page_activities
WhatsApp
See the WhatsApp Business Platform changelog.
Marketing API
Released October 2, 2024 | Available until TBD | Blog post
ObjectivesOutcome-Driven Ad Experiences
Applies to v21.0+.
Beginning with v21.0, you will no longer be able to create new ad sets or ads with non-Outcome-Driven Ad Experience (ODAX) objectives. Existing ad campaigns using older objectives can continue to run for now, but we encourage you to transition all your campaigns to the ODAX objectives. See the Simplifying campaign objectives with Outcome-Driven Ad Experiences blog entry and the Outcome-Driven Ad Experiences documentation for more information.
The following endpoints are affected:- POST /{ad_account_id}/campaigns
- POST /{ad_account_id}/ads
- POST /{ad_account_id}/adsets
- POST /{campaign_id}
- POST /{ad_group_id}
Image Expansion
Applies to v21.0+.
For single media ads, the Image Expansion feature will be included as part of Standard Enhancements. Therefore, if creating an ad or an ad creative opted-in to Image Expansion, please refer to this link for instructions to set standard_enhancements as a field inside the creative_features_spec.
The following endpoints are affected:- POST /{ad_account_id}/adcreatives
- POST /{ad_account_id}/ads
- GET /{ad_id}/previews
- GET /{ad_account_id}/generatepreviews
Product Catalog — Enforcing Country Override Specific Fields
Applies to v22.0
This change applies to advertisers using country and language feeds to localize their product data. It standardizes which fields should be provided in a country feed versus a language feed (or a country and language feed via API) to help advertisers set up their product data in the most efficient way.
Price, sale price, unit price, base price, status (visibility), and availability must now only be provided in a country feed. This helps ensure customers see the correct localized product data.
If your language feed currently contains the price, sale_price, base_price, status, or availability fields, move them to your country feed before the Graph API v22.0 release in Q1 2025 to ensure that the localized data continues to be uploaded to your products past this date.
The following endpoints are affected:- POST /{product-catalog-id}/localized_items_batch
- May 21, 2024
- Parsed from source:May 21, 2024
- Detected by Releasebot:Jan 18, 2026
Version 20.0
Meta unveils a broad v20.0 release covering Graph, Marketing, Messenger and WhatsApp flows. It details field changes, new error handling, audience metrics removals, and deprecations with timelines for bookings, offline conversions, and ad optimization.
Graph API
Released May 21, 2024 | Available until TBD | Blog Post
Comments
Applies to v20.0. Applies to all versions August 19, 2024.
Changed the permalink_url field on the Comment node. This field will not be returned in API responses for comments on posts on pages if the calling app has only the Page Public Content Access feature.
Error Codes
Applies to v20.0+.
The API will now return error code 200 instead of error code 2 when the calling app's user does not have permission to access a given field on a given object.Instagram Graph API
Instagram User InsightsApplies to v20.0+. Will apply to all versions on August 19, 2024.
The last_14_days, last_30_days, last_90_days, and prev_month timeframes will no longer be supported for the reached_audience_demographics and engaged_audience_demographics metrics.
The following endpoints and metrics are affected:- GET /{ig-user-id}/insights
- engaged_audience_demographics
- reached_audience_demographics
Messenger Platform
The Booking button is no longer supported in Messenger API calls. This change does not affect other templates and buttons, and businesses can still manage bookings using Meta Business Suite. We recommend reviewing your current integrations and adjusting your applications as necessary to ensure a smooth transition for your users.
WhatsApp Flows
See WhatsApp Flows changelog.
Marketing API
Released May 21, 2024 | Available until May 6, 2025 | Blog Post
Auction Ads
Campaign Optimization of ImpressionsApplies to v20.0+. Will apply to all versions August 19, 2024.
The optimization_goal parameter will no longer accept the impressions value in combination with:- The legacy POST_ENGAGEMENT objective
- The ON_POST destination_type
Note: Optimizing for reach is still available.
The following endpoints are affected: - POST /{ad-account-id}/adsets
Frequency Controls
Applies to v20.0+. Will apply to all versions August 19, 2024.
The frequency_control_specs parameter should no longer be sent in an API call if the optimization_goal is set to Ad Recall Lift, Link Click Optimization, Post Engagement, or 2-second Video Views. Any campaigns of this type that are still running will be disabled beginning August 19, 2024.
Writes to this field are only available in ad sets where REACH and THRUPLAY are the performance goal.
The following endpoints are affected:- POST /{ad-account-id}/adsets
Offline Conversions API
Deprecation of Remaining EndpointsApplies to v20.0+.
The Offline Conversions API will be discontinued in May 2025. It was previously due to be deprecated in the third quarter of 2024. As we announced in the v17.0 changelog, the Offline Conversions API no longer supports offline events. Graph API v16.0 is the last version that supports offline events. The Offline Conversions API will be discontinued when v16.0 expires in May 2025.
Between now and May 2025, we will be deprecating the remaining Offline Conversions API endpoints on Marketing API v20.0.
The following endpoints are affected:- POST/GET/DELETE /{offline_event_set_id}
- POST/GET /{offline_event_set_id}/uploads
- POST /{offline_event_set_id}/validate
- POST /{offline_event_set_id}/ad_account
- GET /{offline_event_set_id}/stats
- GET /{offline_event_set_id}/shared_agencies
- POST/GET /{offline_event_set_id}/agencies
- GET /{offline_event_set_id}/adaccounts
- GET /{offline_event_set_id}/customconversions
- GET /{offline_event_set_id}/audiences
- GET /{offline_event_set_id}/shared_accounts
- GET /{ad_account_id}/offline_conversion_data_sets
- POST/GET /{business_id}/offline_conversion_data_sets
- POST/GET/DELETE /{business_asset_group_id}/contained_offline_conversion_data_sets
In February 2023, we announced that the Conversions API now fully supports offline events. We recommend that advertisers use the Conversions API for new integrations. We recommend that advertisers with Offline Conversions API integrations convert their integration into a Conversions API integration before May 2025 and not update their Offline Conversions API until they have successfully done so. Learn more about the Conversions API.
Messaging Ads
Sponsored MessagesApplies to v20.0+. Will apply to all versions August 19, 2024.
Creation of the sponsored messages ad type will no longer be available. This change will not affect other messaging ads ad types.
The following endpoints are affected:- POST /{ad-account-id}/adcreatives
- Jan 23, 2024
- Parsed from source:Jan 23, 2024
- Detected by Releasebot:Jan 18, 2026
Version 19.0
Facebook announces a coordinated API release with deprecations across Groups, Marketing Insights, Ad objectives, and targeting. Key changes include removing group permissions, dropping several insights metrics, and enforcing new Ad Copy objectives and targeting rules.
Graph API
Released January 23, 2024 | Available until May 21, 2026 | Blog Post
Groups API
Applies to v19.0. Will apply to all versions April 22, 2024.
Deprecated the following Groups API permissions and features:- publish_to_groups
- groups_access_member_info
- Groups API
You can verify if a given Groups API endpoint requires one of these permissions or features by making a version 19 request on the endpoint (https://graph.facebook.com/v19.0/...).
In addition, we have deprecated the ability for group admins to install apps on the group, even if they have an admin or developer role on the app.
These permissions, features, and abilities will be removed April 22, 2024.
WhatsApp Flows
See WhatsApp Flows changelog.
Marketing API
Released January 23, 2024 | Available until February 4, 2025 | Blog Post
Insights Ads InsightsApplies to v19.0+.
- The age_targeting, gender_targeting, labels, and location insights metrics will no longer be available.
- The estimated_ad_recall_rate_lower_bound, estimated_ad_recall_rate_upper_bound, estimated_ad_recallers_lower_bound, and estimated_ad_recallers_upper_bound insights metrics will no longer be available.
The following endpoints are affected: - GET /{ad-set-id}/insights
- GET /{ad-account-id}/insights
- GET /{ad-id}/insights
- GET /{campaign-id}/insights
- POST /{ad-set-id}/insights
- POST /{ad-account-id}/insights
- POST /{ad-id}/insights
- POST /{campaign-id}/insights
Applies to v19.0+.
When creating a copy of an ad you must only use Outcome-Driven Ad Experience objectives. Attempting to use legacy objectives will result in an error.
The following endpoints are affected:- POST /{adgroup-id}/copies
- POST /{ad-campaign-id}/copies
- POST /{ad-campaign-group-id}/copies
####### Target Expansion
Applies to v19.0+. Will apply to all versions on April 22, 2024.
- The targeting_optimization field will not be accepted for campaigns that are optimized for link clicks or landing page views. This also applies to previous optimizations that were included in Advantage Detailed Targeting with no option to opt-out including conversions, value, app installs, app events and conversations.
- For all optimizations that are opted into Advantage Detailed Targeting with no option to opt-out we will automatically set the targeting_as_signal field to either 1 or 3 based on the set of objectives and optimizations.
- The targeting_as_signal field should be either null or 0 for campaigns that are optimized for impressions, video views, reach, engagement, ad recall lift or lead, otherwise an error will be received.
The following endpoints are affected: - POST /act_{ad-account-id}/adsets
- POST /{adset-id}
- GET /{adset-id}/delivery_estimate
- GET /act_{ad-account-id}/delivery_estimate
- Sep 12, 2023
- Parsed from source:Sep 12, 2023
- Detected by Releasebot:Jan 18, 2026
Version 18.0
Facebook API release notes unveil deprecations across Instagram Insights, Server-Sent Events, and marketing tools, with new rules for reach frequency, location targeting, and certain endpoints. Expect metric removals, updated endpoints, and tightened usage timelines.
Graph API
Released September 12, 2023 | Available until January 26, 2026 | Blog Post
Instagram Graph API
Deprecation of Media and User InsightsApplies to v18.0+. Will apply to all versions on December 11, 2023.
Duplicative and legacy Instagram insight metrics are being deprecated. Please see documentation for the endpoints and Instagram Insights for more information on which metrics to use in their place.
The following endpoints and metrics are affected:- GET /{ig-user-id}/insights
- AUDIENCE_GENDER_AGE
- AUDIENCE_LOCALE
- AUDIENCE_COUNTRY
- AUDIENCE_CITY
- GET /{ig-media-id}/insights
- CAROUSEL_ALBUM_IMPRESSIONS
- CAROUSEL_ALBUM_REACH
- CAROUSEL_ALBUM_ENGAGEMENT
- CAROUSEL_ALBUM_SAVED
- CAROUSEL_ALBUM_VIDEO_VIEWS
- TAPS_FORWARD
- TAPS_BACK
- EXITS
- ENGAGEMENT
Note: total_interactions, which is listed as an alternative for some of the deprecated metrics, is currently only available using version 18.0 and does not work with older versions. When querying older versions before Dec 11, 2023, please use the engagement metric.
Server-Sent Events are deprecated and will be removed December 31, 2023.
WhatsAppSee the WhatsApp Business Platform changelog.
Marketing API
Released September 12, 2023 | Available until August 13, 2024 | Blog Post
Catalog API
Credit CardsApplies to v18.0+.
The {ad-account-id}/credit_cards endpoint is no longer supported.Reach and Frequency
Reach and Frequency CampaignsApplies to v18.0+.
Objective- Target frequency can now be used for REACH and VIDEO_VIEWS objectives in reach and frequency campaigns.
- The objective parameter will no longer accept TRAFFIC unless the rf_prediction_id_to_share parameter is set to a valid prediction ID.
- Reach and frequency campaigns can now use the REACH optimization.
- The optimization_goal parameter will no longer accept POST_ENGAGEMENT or LINK_CLICKS unless the rf_prediction_id_to_share parameter is set to a valid prediction ID.
- The frequency_cap parameter will no longer accept any value greater than 0 if the optimization_goal parameter is set to AD_RECALL_LIFT. AD_RECALL_LIFT predictions will be generated without applying any frequency cap.
The following endpoints are affected:
- POST /act_{ad-account-id}/reachfrequencypredictions
Applies to v18.0+. Will apply to all versions December 11, 2023.
When no location_types is sent in the API call, it will default to ['home', 'recent'].
The following endpoints are affected:- GET /act_{ad-account-id}/reachestimate
- GET /act_{ad-account-id}/delivery_estimate
- POST /act_{ad-account-id}/adsets
- POST /{adset-id}
Applies to v18.0+.
All options other than ['home','recent'] will be deprecated for location_types. Trying to use any options other than ['home', 'recent'] will result in an error.
The following endpoints are affected:- GET /act_{ad-account-id}/reachestimate
- GET /act_{ad-account-id}/delivery_estimate
- POST /act_{ad-account-id}/saved_audiences
- POST /act_{ad-account-id}/adsets
- POST /{adset-id}
- POST /{saved-audience-id}
- May 23, 2023
- Parsed from source:May 23, 2023
- Detected by Releasebot:Jan 18, 2026
Version 17.0
New User Accounts entry arrives as part of a broad release notes update. The changelog covers API deprecations, endpoint shifts, and upgrade timelines across Graph, Marketing, and ThreatExchange, with clear timelines for Offline Conversions and Instant Articles.
This changelog was updated with the following changes:
- September 19, 2023: Added User Accounts entry
- December 19, 2023: Moved Offline Conversions API information from Marketing API to Graph API
- February 6, 2024: Added affected endpoints for Ad Strategies
Graph API
Released May 23, 2023 | Available until September 12, 2025 | Blog Post
Instant Articles
As of April 20, 2023, the Instant Articles API no longer returns data. All Instant Articles API endpoints are not available on v17 or later and will be removed for all versions on August 21, 2023.
Offline Conversions API
Deprecation of Offline Conversions API
Applies to v17.0+.
Starting with Graph API v17.0, the Offline Conversions API will no longer support offline events. Graph API v16.0 is the last version that supports offline events. We anticipate that the Offline Conversions API will be discontinued in the third quarter of 2024.
In February 2023, we announced that the Conversions API now fully supports offline events. We recommend that advertisers use the Conversions API for new integrations. We recommend that advertisers with Offline Conversions API integrations convert their integration into a Conversions API integration before the third quarter of 2024 and not update their Offline Conversions API until they have successfully done so. Learn more about the Conversions API.
The following endpoint is affected:- POST /{offline_event_set_id}/events
ThreatExchange
The /malware_analyses endpoint is deprecated. It is not available on v17 or later and will be removed for all versions on August 21, 2023.
User Accounts
This entry was added on September 19, 2023.
Applies to v17.0 and later versions. Will apply to all versions on September 15, 2023 (UPDATE: No longer applies to all versions. See September 15, 2023 out-of-cycle change.)
The GET /{user-id}/accounts (aka GET /me/accounts) endpoint no longer returns Facebook pages that have been linked to a Meta business account, unless the app user has granted the business_management permission to the app and has a role on the linked business account.WhatsApp
See the WhatsApp Business Platform changelog.
Marketing API
Released May 23, 2023 | Available until May 14, 2024 | Blog Post
Original source Report a problem
Marketing API version auto-upgrade will release on May 14, 2024. - Feb 2, 2023
- Parsed from source:Feb 2, 2023
- Detected by Releasebot:Jan 18, 2026
Version 16.0
Graph and Marketing API updates go live with v16.0. New data handling makes many fields return empty datasets and TLS encryption is strengthened. Instant Articles ads placement is retired, and Travel Ads prospecting is removed with Reach Priority adjustments.
Graph API
Released February 2, 2023 | Available until May 14, 2025 | Blog post
Comment, Photo, Post, Video
Applies to v16.0+. Will apply to all versions May 3, 2023.The following fields on comments, photos, posts, and videos created on a user profile will now return an empty data set:
- comments
- message_tags
- reactions
- sharedposts
- story
- story_tags
- to
- via
Encryption
Applies to v16.0+. Will apply to all version May 3, 2023.
TLS versions older than 1.2 and static RSA cipher suites are no longer supported. See Encryption.Messenger Platform
See the Messenger Platform changelog.
WhatsApp Business Platform
See the WhatsApp Business Platform changelog.
Marketing API
Released February 2, 2023 | Available until February 6, 2024 | Blog post
Ads Placement
Instant Articles
Applies to v16.0+. Will apply to all versions on April 20, 2023.
Advertisers will no longer be able to target the Instant Article placement for ads creation.
The following endpoints will be affected:- GET /{ad-account-id}/adsets
- POST /{ad-account-id}/adsets
- GET /{ad-set-id}?fields=targeting
Travel Ads
Flight Ad ProspectingApplies to v16.0+.
Prospecting is no longer an available audience option when creating a flight ad. New campaigns will only including retargeting audiences and require a data source.
The following endpoints and fields are affected:- POST /{ad-account-id}/adsets
Applies to v16.0+.
The Reach Potential Travelers option is no longer available. System improvements will automatically prioritize delivery to Account Center accounts that may be planning travel. Campaigns are expected to achieve similar performance.
The following endpoints are affected:- POST /{ad-account-id}/adsets
- Sep 15, 2022
- Parsed from source:Sep 15, 2022
- Detected by Releasebot:Jan 18, 2026
Version 15.0
Meta announces a slate of API updates across Graph, Marketing, and Audiences with deprecations, end dates, and new defaults. Key changes include story webhook timing, Custom Page Tabs removal, Special Ad Audiences deprecation, and rules for Advantage targeting and Custom Conversions.
Graph API
Released September 15, 2022 | Available until November 20, 2024 | Blog post
Instagram Graph API
Story Webhooks
Applies to all versions.
Story insights webhooks notifications are now sent 1 hour after story expiration.Pages API
Custom Page Tabs
Applies to v15.0+. Will apply to all versions December 14, 2022.
Custom Page Tabs are no longer available. The following endpoints are affected:- POST /{page-id}/tabs
- DELETE /{page-id}/tabs
Marketing API
The expiration date for Marketing API v14.0 and v15.0 has been moved to September 20, 2023 from August 15, 2023 to provide more time for the platform integrating changes for DSA enforcement. Note v14.0 and v15.0 will expire on the same day. To avoid disruption to your apps, we recommend upgrading to our latest version before September 20.
Released September 15, 2022 | Available until September 20, 2023 | Blog postAudiences
Special Ad Audiences
Applies to all versions.
Special Ad Audiences, which are similar to lookalike audiences for housing, employment, and credit advertisers, have been deprecated due to a settlement with the US Department of Housing and Urban Development. See the developer blog for more information about this announcement.
You can no longer create Special Ad Audiences. Special Ad Audiences endpoints will be removed no later than December 31, 2022.
The following endpoints and fields are affected:- GET /{ad-account-id}/customaudiences?fields=operation_status
- POST /{ad-account-id}/adsets?fields=subtype
- POST /{ad-account-id}/customaudiences?fields=subtype
- POST /{ad-campaign-id}?fields=subtype
- POST /{custom-audience-id}
Advantage Custom Audiences
Applies to v15.0+. Will apply to all versions on December 14, 2022.
When creating an ad set with any objective and with a non-data file custom audience in inclusion, Advantage custom audiences will be turned on by default.
When creating an ad set with a non-Advantage lookalike objective (that is, Value Optimization, Offsite Conversion, App Installs and Messages) with lookalike in inclusion, Advantage lookalike will be turned on by default.
Advantage custom audience and Advantage lookalike can be enabled or disabled through the targeting_relaxation_types targeting spec parameter. targeting_relaxation_types accepts either custom_audience and lookalike as a key, and if a value of 0 is passed, it will be disabled. If a value of 1 is passed, it will be enabled. If no key/value pair is passed, it will be considered as enabled.
The following endpoints and fields are affected:- GET /{ad-account-id}/adsets
- POST /{ad-account-id}/adsets
- GET /{ad-set-id}?fields=targeting
Advantage Detailed Targeting
Applies to v15.0+. Will apply to all versions on December 14, 2022.
When creating an ad set with the Messages or App Installs optimization goals, Advantage lookalike and/or Advantage detailed targeting will be turned on by default and cannot be disabled.
When querying ad sets with the Messages or App Installs optimization goals that have Advantage detailed targeting and/or Advantage lookalike enabled, a targeting_optimization_types map will be returned with the detailed_targeting and lookalike properties indicating that the expansion is enabled. When querying delivery estimates for ad sets with the Messages or App Installs optimization goals, the targeting_optimization field will no longer be accepted and an error will be thrown.
For existing ad sets, you will be able to pass the targeting_optimization field.
The following endpoints are affected:- GET /{ad-account-id}/adsets
- POST /{ad-account-id}/adsets
- GET /{ad-set-id}/delivery_estimate
Campaigns
Deprecated optimization type
Applies to v15.0+. Will apply to all versions on December 14, 2022.
Beginning September 15, 2022, advertisers will no longer be allowed to create incremental conversion optimization campaigns. Existing conversion optimization campaigns will behave normally.
The following endpoint is affected:- POST /{ad_account_id}/campaigns
Custom Conversions
Applies to v15.0+.
We now require new Custom Conversions to contain at least one rule when they are created. Otherwise, campaigns should optimize on the event directly.
The following endpoint is affected:- POST /{ad_account_id}/customconversions