Planable Release Notes

You can now upload a PDF straight into a LinkedIn post and publish it as a native LinkedIn document post. Decks, reports, and Canva or Figma exports go out as the original file, up to 300 pages.

• Upload PDF document button in the LinkedIn composer, or drag a PDF onto the post
• Page-by-page preview with a page counter, so you and your reviewers can click through the whole document before it goes out
• Editable document title of up to 128 characters, prefilled with the file name
• First-page thumbnail with a PDF badge in calendar, list, and grid views
• Download PDF button on the preview to save the original file
• Optional caption: a PDF post can go out with no text

Works for LinkedIn personal profiles and company pages. Publishing to a company page requires the Super admin or Content admin role on LinkedIn.

Each PDF can be up to 100 MB and 300 pages, and can’t be password protected. A PDF post can’t include other media, and sync turns off for posts with a PDF.

Web app only for now: PDF posts aren’t supported in the mobile app, public API, or Planable MCP yet.

You can now schedule Instagram Trial Reels from Planable. A trial reel goes to non-followers first, so you can test content before your audience sees it.

Turn it on with the new Trial button in the Reel editor. It opens three switches, all off by default:

• Trial reel turns the trial on for that post
• Auto-share after 72h lets Instagram share the reel with your followers if it performs well
• Show on profile feed adds the reel to your profile grid once the 72-hour trial ends

After publishing, the post shows a Trial reel label, so your team can tell it went out as a trial.

Available for Instagram Business and Creator accounts with at least 200 followers, and personal accounts with at least 1,000. Trial reels publish directly from Planable, without needing the mobile app.

Instagram is still rolling the feature out, so not every eligible account has it yet.

The updated Competitors tab in Social listening puts your brand next to your competitors, so you can see how much people talk about each one, and how the conversation leans.

Here’s what’s new:

• Where you stand matrix: you vs each competitor, plotted by net sentiment and mention volume
• Share of voice: each brand’s share of all mentions plus split of share voice per each channel
• Sentiment split: positive, neutral, and negative mentions for each brand, side by side
• Full competitor mentions feed: every mention, color-coded by competitor
• Suggested competitors: if you haven’t added any yet, we suggest names based on your brand

Mentions come from Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, Reddit, and the web.

Requires the Social listening add-on.

You can now add music straight from Planable, without switching to the native app to finish the post. It works with TikTok’s commercial music library for TikTok posts (videos, single posts, and carousels), and with Instagram’s trending tracks and original sounds for Reels.

TikTok music library

• pick a track from TikTok’s commercial music library, browse by genre, or search by track or artist, with a preview before you add it. A country selector switches the trending catalog. Photo posts can also use Auto add music to let TikTok pick a track automatically.

Instagram Reels audio

• pick from trending Music or Original audio, search and preview tracks, or open a sound on Instagram directly.

The selected track or audio shows on the post in the feed and the post modal, so teammates and clients can directly see what’s playing.

A few things users have been asking for that shipped recently:

• Label import between workspaces: set up client workspaces faster by copying labels
• Unread comment markers: so new replies never get lost in a busy thread
• Optional auto-crop toggle per workspace: keep full control over how your images look
• Wider TikTok thumbnail picker: land on the exact frame you want, faster
• GIFs and images in the same LinkedIn post: stop choosing one or the other — post both together, just like on LinkedIn itself

Small on their own, but they cut out a lot of repeated work.

Analytics now covers X — see how your X posts are doing without leaving Planable, right alongside Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Here’s what you can do:

• See how your X profile is doing: followers, posts, impressions, and engagements
• Spot your top posts by impressions or engagement
• See every X post you’ve published during the selected period, sortable by performance
• Dig into post-level detail: likes, reposts, replies, profile clicks
• Send X reports to your clients via share link, PDF, or CSV

X is not yet supported in the cross-channel view and reporting (coming soon).

Requires the Analytics add-on.

Social Listening now tracks competitors alongside your brand and topics, and alerts you when mentions move.

Here’s what’s new:

• Competitor tracking: Add up to 3 competitors per workspace and see their mentions, sentiment, and engagement in the same feed as your brand and topic keywords — across Instagram, Facebook, LinkedIn, YouTube, X, TikTok, Reddit, and the web.
• Alerts: Get notified in-app, by email, or in Slack when mention volume or sentiment spikes for any keyword you’re tracking.

Requires the Social Listening add-on.

Now you can track public mentions of your brand and topics, right inside Planable.

Add your brand and see every public mention across Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Reddit, and the web (blogs, news, forums, and newsletters). Your brand keyword re-syncs every 24 hours.

Add topics to follow relevant conversations, get inspired, and join emerging trends. Topic keywords re-sync every 7 days.

Social listening is an add-on, priced at $99/workspace/month or $990/workspace/year for 1 brand & 3 topics per workspace, available on every plan.

Learn how to set it up or talk to sales for a personalized demo.

Competitor charts now go into customizable reports — on their own, or combined with your page performance. Download the PDF, pull the CSV, or send a link. The client sees the benchmark without logging into Planable.

Here’s what’s new:

• From the Competitors tab — Create report gives you a report with only competitor charts, pre-filled with the competitors you picked
• From Analytics — build a report for one page, and its competitor charts are included
• Section and per-chart controls — one switch for the whole Competitor performance section, plus show, hide, and reorder for each chart
• Competitor selector — inside that section, pick which of your tracked competitors appear in this report

Available on Instagram, Facebook, LinkedIn company pages, TikTok, and YouTube.

Requires the Analytics add-on.

Your content’s performance in Analytics now splits into organic, boosted, and paid, across the page and down to individual posts.

Here’s what’s new:

• Both / Organic / Paid toggle on page charts, so you can view each side on its own
• Boosted tag in the Content table that expands into From organic and From paid rows, with spend
• Separate Ads table for ads that never appeared on your page as a normal post
• Ad spend card and spend-over-time chart with CPM, CPC, and CPE, right next to your organic numbers
• Data breakdown selector on reports for Total, Organic, or Paid that carries over to shared links and PDFs
• Source column (Organic or Advertised) on every row of the Content CSV export

Live now for Facebook, Instagram, LinkedIn, and TikTok

See how it works for LinkedIn here.

Requires the Analytics add-on.

Competitor analytics now opens with a chart that answers the question you actually have first: how do I compare?

• Positioning matrix: every tracked account gets plotted by posting volume against payoff, sorted into four quadrants — Efficient, Leading, Quiet, Grinding.
• Followers became Growth: you’ll see day-over-day gains instead of a raw follower count that barely moves.
• The rest of the panel followed suit: Positioning, Growth, and Engagement now lead as tabs, with quick comparison, top posts, and content mix right after, in the order you’d actually ask these questions.

Requires the Analytics add-on.

In Competitor analytics, you can already benchmark your results and see what your competitors post. Now you can see what's actually paying off for them, by format.

Here's what's new:

• What works by format: your average engagement per post, per format — plotted against your competitors' benchmark. A takeaway line tells you where you're ahead and where you're not.
• Format performance by account: every competitor you track, plus you, ranked by average engagement per post, with a full format breakdown for each.

Format performance is also included in the CSV report.

Requires the Analytics add-on.

Competitor Analytics launched with Instagram and Facebook.

Now it also covers YouTube, TikTok, and LinkedIn too, with the same components for each network:

• Comparison table: your numbers next to theirs, period-over-period, exportable
• Trend chart: how you and your competitors are moving over time, not just where you stand today
• Feed of competitors' top posts: see what's working for them, and know what to try next

More platforms to benchmark and get inspiration from.

Requires the Analytics add-on.

We've updated the Planable MCP connector and public API to include new capabilities requested by our customers.

Here's what's new:

• Campaigns: create, view, edit, delete; add or remove posts
• Custom views: create, view, edit, delete
• Competitor analytics: add/remove competitors, compare, see trends, pull top posts (requires the Analytics add-on)

No matter what you ask AI to build, it still lands as a draft in your normal approval flow. Nothing publishes without a human signing off.

The MCP is available on every plan. The Public API is available on Pro and Enterprise.