Planable Release Notes

Now you can track public mentions of your brand and topics, right inside Planable.

Add your brand and see every public mention across Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Reddit, and the web (blogs, news, forums, and newsletters). Your brand keyword re-syncs every 24 hours.

Add topics to follow relevant conversations, get inspired, and join emerging trends. Topic keywords re-sync every 7 days.

Social listening is an add-on, priced at $99/workspace/month or $990/workspace/year for 1 brand & 3 topics per workspace, available on every plan.

Learn how to set it up or talk to sales for a personalized demo.

Competitor charts now go into customizable reports — on their own, or combined with your page performance. Download the PDF, pull the CSV, or send a link. The client sees the benchmark without logging into Planable.

Here’s what’s new:

• From the Competitors tab — Create report gives you a report with only competitor charts, pre-filled with the competitors you picked
• From Analytics — build a report for one page, and its competitor charts are included
• Section and per-chart controls — one switch for the whole Competitor performance section, plus show, hide, and reorder for each chart
• Competitor selector — inside that section, pick which of your tracked competitors appear in this report

Available on Instagram, Facebook, LinkedIn company pages, TikTok, and YouTube.

Requires the Analytics add-on.

Your content’s performance in Analytics now splits into organic, boosted, and paid, across the page and down to individual posts.

Here’s what’s new:

• Both / Organic / Paid toggle on page charts, so you can view each side on its own
• Boosted tag in the Content table that expands into From organic and From paid rows, with spend
• Separate Ads table for ads that never appeared on your page as a normal post
• Ad spend card and spend-over-time chart with CPM, CPC, and CPE, right next to your organic numbers
• Data breakdown selector on reports for Total, Organic, or Paid that carries over to shared links and PDFs
• Source column (Organic or Advertised) on every row of the Content CSV export

Live now for Facebook, Instagram, LinkedIn, and TikTok

See how it works for LinkedIn here.

Requires the Analytics add-on.

Competitor analytics now opens with a chart that answers the question you actually have first: how do I compare?

• Positioning matrix: every tracked account gets plotted by posting volume against payoff, sorted into four quadrants — Efficient, Leading, Quiet, Grinding.
• Followers became Growth: you’ll see day-over-day gains instead of a raw follower count that barely moves.
• The rest of the panel followed suit: Positioning, Growth, and Engagement now lead as tabs, with quick comparison, top posts, and content mix right after, in the order you’d actually ask these questions.

Requires the Analytics add-on.

In Competitor analytics, you can already benchmark your results and see what your competitors post. Now you can see what's actually paying off for them, by format.

Here's what's new:

• What works by format: your average engagement per post, per format — plotted against your competitors' benchmark. A takeaway line tells you where you're ahead and where you're not.
• Format performance by account: every competitor you track, plus you, ranked by average engagement per post, with a full format breakdown for each.

Format performance is also included in the CSV report.

Requires the Analytics add-on.

Competitor Analytics launched with Instagram and Facebook.

Now it also covers YouTube, TikTok, and LinkedIn too, with the same components for each network:

• Comparison table: your numbers next to theirs, period-over-period, exportable
• Trend chart: how you and your competitors are moving over time, not just where you stand today
• Feed of competitors' top posts: see what's working for them, and know what to try next

More platforms to benchmark and get inspiration from.

Requires the Analytics add-on.

We've updated the Planable MCP connector and public API to include new capabilities requested by our customers.

Here's what's new:

• Campaigns: create, view, edit, delete; add or remove posts
• Custom views: create, view, edit, delete
• Competitor analytics: add/remove competitors, compare, see trends, pull top posts (requires the Analytics add-on)

No matter what you ask AI to build, it still lands as a draft in your normal approval flow. Nothing publishes without a human signing off.

The MCP is available on every plan. The Public API is available on Pro and Enterprise.

Planable now supports Facebook Stories! Create, schedule, approve, and publish photo and video stories to your Facebook pages, right alongside Instagram Stories.

Build a story once and publish it to Facebook and Instagram at the same time. Design it on a single canvas, and Planable sends it to both channels.

Just like for Instagram, you can switch between two ways to publish:

• Direct Publish sends the story out automatically at the scheduled time.
• If you want to add stickers, music, or other widgets, use Publish via Mobile (the same option you already know from Instagram Stories) and Planable will notify you when it's time to post so you can add them yourself.

Stories run through the same approval and scheduling flow as your other posts, and the full experience, including bulk stories, is available.

Tag people in your LinkedIn posts by publishing them straight from the Planable mobile app.

• LinkedIn's API only tags people when their privacy settings line up, so you might not always see the profiles you're looking for. Publishing from the app gets around that.
• Turn it on for a whole page or a single post — Planable sends a push notification when the post is due, you open LinkedIn, tag, publish, then tap "Mark as Published."

Works for personal profiles and company pages, across text, images, GIFs, video, and PDF carousels.

Make sure you have the latest version of the mobile app.

The new Competitors tab in Analytics lets you track up to 5 Facebook and Instagram competitors per page and benchmark their performance against your own, so you can see exactly where you stand.

Data syncs daily and lives alongside your analytics, making competitor monitoring part of your regular workflow.

Here's what you'll find:

• Quick comparison table: compare followers, posting activity, and engagement side by side, including period-over-period changes.
• Metric trend chart: track follower growth and engagement over time for your page and your competitors in a single chart.
• Top competitor posts: discover your competitors' best-performing content based on engagement and identify what's working in your niche.
• CSV export: download the full dataset, including competitor metrics and top-performing posts, for reporting and deeper analysis.

Add competitors using a profile handle or URL, and the first sync will complete in about a minute.

Try it now!

Planable's AI now writes in your brand's voice!

Brand context is a new section in workspace settings where you define your Tone of Voice, Brand Values, Approved Terminology, and Audience. Once filled in, Planable's AI reads it automatically every time you Generate, Rewrite, or Continue a post.

No toggles. It just works.

If you manage multiple clients, each workspace has its own brand xontext so the AI adapts per client without any extra input from you.

Owners and editors can edit it. You choose whether clients can see it.

Planable now connects to AI tools like Claude and Chat GPT via MCP. Once linked, your AI can work inside Planable on your behalf — with the same permissions you have.

What you can do from your AI chat:

• Draft and organize posts across multiple workspaces without opening Planable
• Get a quick status overview — what's pending, what's stuck, what hasn't moved in weeks
• Pull performance data across clients and pages in one ask
• Create posts across channels simultaneously, with labels applied at creation

Posts created through AI are always drafts. Publishing and approvals still happen in Planable, through the same process as usual.

Available on all plans.

Add https://mcp.planable.io/mcp as a custom connector.

Here's more on how to set it up →