Planable Release Notes

The new Competitors tab in Analytics lets you track up to 5 Facebook and Instagram competitors per page and benchmark their performance against your own, so you can see exactly where you stand.

Data syncs daily from Meta's public API and lives alongside your analytics, making competitor monitoring part of your regular workflow.

Here's what you'll find:

• Quick comparison table: compare followers, posting activity, and engagement side by side, including period-over-period changes.
• Metric trend chart: track follower growth and engagement over time for your page and your competitors in a single chart.
• Top competitor posts: discover your competitors' best-performing content based on engagement and identify what's working in your niche.
• CSV export: download the full dataset, including competitor metrics and top-performing posts, for reporting and deeper analysis.

Add competitors using a profile handle or URL, and the first sync will complete in about a minute.

Planable's AI now writes in your brand's voice!

Brand context is a new section in workspace settings where you define your Tone of Voice, Brand Values, Approved Terminology, and Audience. Once filled in, Planable's AI reads it automatically every time you Generate, Rewrite, or Continue a post.

No toggles. It just works.

If you manage multiple clients, each workspace has its own brand xontext so the AI adapts per client without any extra input from you.

Owners and editors can edit it. You choose whether clients can see it.

Planable now connects to AI tools like Claude and Chat GPT via MCP. Once linked, your AI can work inside Planable on your behalf — with the same permissions you have.

What you can do from your AI chat:

• Draft and organize posts across multiple workspaces without opening Planable
• Get a quick status overview — what's pending, what's stuck, what hasn't moved in weeks
• Pull performance data across clients and pages in one ask
• Create posts across channels simultaneously, with labels applied at creation

Posts created through AI are always drafts. Publishing and approvals still happen in Planable, through the same process as usual.

Available on all plans.

Add https://mcp.planable.io/mcp as a custom connector.

Here's more on how to set it up →

Planable now has a public API. Connect it to your internal tools, automation scripts, or custom workflows — and manage your Planable data programmatically.

Use it to draft and schedule posts from a CMS, sync your media library from an external asset tool, pull analytics into a custom dashboard, or keep your workspace structure in sync with how your team is organized.

Tokens are scoped to read or read/write, can be restricted to specific workspaces, and expire on your schedule. Only company owners and administrators can generate them.

Learn how to connect and use the Planable Public API →

See how AI search engines reference your brand, directly inside Planable Analytics. Connect your domain to your workspace and get a monthly snapshot of your brand's presence across OpenAI, Perplexity, Google, and Gemini. No extra tabs, no separate tools.

• Brand mention count across AI engines
• Link presence in AI-generated answers
• AIO traffic data for your domain

It's a starting point for understanding how your brand shows up where more and more of your clients' audiences are searching. Data is powered by SE Ranking, our sister company.

Available for workspaces with the Analytics add-on and a connected domain.

Learn how to set it up →

Connect Planable to the tools your team already uses, no code required.

With Zapier, you can pull content into Planable from Airtable, Notion, Asana, ClickUp, Monday, Google Sheets, and thousands more.

Push Google Drive files straight to your media library, get Slack or Teams notifications when posts are approved or published, and set up the most common workflows in minutes with pre-built templates.

The important part: posts created through Zapier still go through your full approval workflow. The integration handles intake, Planable handles quality control.

Here's how it works.