Publer Release Notes

Your social media changes every day.
Your link in bio should too.

That’s exactly why we built the integration between Publer and Linkie.

Now, whenever you publish a post through Publer, you can automatically showcase it on your Linkie profile too, while also redirecting visitors to wherever you want them to go.

No more need to constantly update your bio link manually anymore.
No more forgetting to add new campaigns, launches, or content.
No longer a static link in bio page that quickly becomes outdated.
Instead, your Linkie profile evolves together with your social media.

So… what exactly is the Publer x Linkie integration?

The Publer x Linkie integration connects your social media publishing workflow with your link in bio. Kind of like our retired thelink.bio tool, but now it applies to all social networks, and it has far more features.

Here’s how it works:

1. Schedule or publish content through Publer
2. Automatically display those posts on your Linkie profile
3. Add redirect links to guide visitors anywhere you want

That means your audience can discover your content, click on it, and continue their journey beyond social media.

For example:

• A Reel can redirect to a product page
• A TikTok can lead to a newsletter signup
• A Threads post can open an article
• A carousel can redirect to a booking page
• A launch post can take visitors directly to checkout

Your content no longer ends on social media. Every post becomes a new path toward clicks, subscribers, leads, customers, and conversions.

Why we built this integration

You publish new content every day, but your bio page often stays the same unless you manually update it.

Meanwhile:

• Your audience keeps discovering you through new posts,
• Your campaigns keep changing,
• Your best content quickly disappears from the feed.

Social media moves fast. A post you spent hours creating might only stay visible in the algorithm for a short time. On Instagram, for example, you can only pin up to 3 posts. But your content still has value long after it’s published.

So we asked ourselves:
Why should your link in bio stay static while your social media keeps evolving?

That’s what led us to build a fully customizable link in bio tool that you can edit anytime. It doesn’t rely on static templates, but uses a drag-and-drop card-based UI.

And we integrated it with Publer, so you can connect your posts and your link in bio automatically.

Now your latest content can stay visible, discoverable, and clickable in one place.

What you can do with the integration

With the Publer x Linkie integration, you can:

• Automatically display social posts on your Linkie profile
• Redirect visitors to websites, products, landing pages, newsletters, and more
• Keep your latest content discoverable beyond the feed
• Reduce manual work updating your bio
• Customize how posts appear inside Linkie
• Build a more interactive experience for your audience

Instead of constantly replacing one bio link with another, your Linkie profile becomes a living content hub.

Who is this integration for?

Creators & Influencers

Digital creators and Influencers can turn their content into an evergreen portfolio.

Reels, videos, collaborations, and posts stay organized and discoverable in one place, without manually adding every update.

You can also add media kits, contact information, affiliate links, and sponsorship pages.

We recommend displaying anything potential partners might need to see to make it easier for them to collaborate with you.

Businesses

Businesses can keep launches, promotions, campaigns, and announcements visible for longer.

Instead of constantly changing the bio link on Instagram or TikTok, your latest content can automatically populate your Linkie profile.

And with redirect links attached to posts, you can guide people directly toward product pages, lead forms, booking pages, or online stores.

It helps bridge the gap between social engagement and actual conversions.

Agencies & marketers

Agencies and marketers can manage dynamic link in bio experiences for multiple clients or creators while reducing manual work.

Your social media strategy and your link in bio strategy finally work together instead of separately.

More than just a link in bio

The integration becomes even more powerful because Linkie is much more than a traditional link in bio tool.

Instead of being limited to a few buttons and a static template, Linkie gives you the flexibility to build an entire content hub around your brand, business, or creator profile.

Fully customize your profile

Linkie also gives you full control over how your profile looks and feels.

You can fully personalize your Linkie profile to match your brand, personality, or business style. Customize your profile name, bio, profile photo, main CTA button, and sticky banner to immediately highlight what matters most to your audience. You can also adjust the layout, colors, card sizes, and overall look and feel of your profile to create an experience that feels uniquely yours.

Choose between 2-column or 3-column layouts depending on the style and structure you prefer, and switch between light or dark mode to better match your branding or aesthetic. Whether you want a clean professional style, a bold creator-focused profile, or a more playful aesthetic, Linkie gives you the flexibility to design your profile exactly the way you want.

Organize your content easily

With Linkie, you can use the different types of cards to create a fully personalized profile. You can add:

• Unlimited customizable link cards
• Social media posts with redirect links
• Websites, online stores, podcasts, etc
• Social media profiles so you can grow your presence
• Videos, embeds, maps, and playlists so your content can be more interactive
• Email signup forms so you can grow your email list

This allows your audience to interact with your content in different ways instead of simply clicking a single link and leaving. You can organize everything with drag-and-drop customization and highlight the content that matters most.

Use your own domain & optimize for search

Unlike many traditional link in bio tools, Linkie lets you use custom domains or subdomains so your profile feels truly yours, not just another generic link page.

You can also optimize your SEO and indexing settings with custom titles and descriptions to improve visibility on search engines. Plus, customize your social sharing thumbnail so your Linkie profile looks polished and on-brand whenever someone shares it online.

These options help your profile feel more professional, more branded, and easier to discover beyond social media platforms.

Build different experiences for different goals

Because of all the features mentioned above, your Linkie profile can become much more than a simple link in bio page. It can act as a creator portfolio, a mini website, a social storefront, a media kit, a campaign landing page, or simply a central hub where people can explore everything you create and share online. And thanks to the Publer integration, your profile can continuously stay fresh by automatically displaying your latest social media posts the moment they are published.

Track with built-in analytics

Linkie also includes built-in analytics so you can better understand your audience and see how people are interacting with your profile and content over time. Instead of guessing what works, you can track important metrics like visitors, clicks, click-through rate (CTR), email captures, traffic sources, audience demographics, devices used, and even drop-off behavior to see where people lose interest or stop engaging.

These insights help you better understand which links, posts, products, or sections attract the most attention so you can continuously optimize your profile for better results. Whether you are a creator, business, freelancer, or brand, having access to this data makes it easier to understand what actually drives clicks, engagement, and conversions instead of relying only on assumptions.

How the integration works

After setting up your Linkie profile, the integration with Publer is simple.

1. Connect Publer with Linkie
   Connect your Linkie profile directly to your social media account settings inside Publer. Each social media account must be connected to Linkie individually.

2. Add your Linkie URL to your bio
   Show off your Linkie profile across all your social media profile bios for a streamlined experience.

3. Schedule your content & add redirect links
   Create and publish social media posts through Publer as you normally would, but enable adding the post to Linkie & guide visitors toward a redirecting link to:

   • products,
   • articles,
   • newsletters,
   • booking pages,
   • videos,
   • affiliate links,
     and more.

4. Automatically showcase posts on Linkie
   Once your posts are published through Publer, they can automatically appear on your Linkie profile, creating a seamless experience between your social media content and everything else you want followers to discover. Visitors can move naturally from your social profiles to your Linkie page and continue exploring your links, products, websites, campaigns, or redirect pages without any manual updates from your side. Everything works together in one automated flow that keeps your content fresh, connected, and always up to date.

Ready to automate your Linkie profile with Publer?

With the Publer x Linkie integration, your latest social media content can automatically turn into a dynamic, customizable, and discoverable experience for your audience. Instead of manually updating a static bio page, your Linkie profile can continuously refresh itself with your newest posts, links, campaigns, products, and content published through Publer.

Start building your dynamic Linkie profile today with Publer and Linkie.

Original source

Your social media changes every day.

Your link in bio should too.

That’s exactly why we built the integration between Publer and Linkie.

Now, whenever you publish a post through Publer, you can automatically showcase it on your Linkie profile too, while also redirecting visitors to wherever you want them to go.

No more need to constantly update your bio link manually anymore.

No more forgetting to add new campaigns, launches, or content.

No longer a static link in bio page that quickly becomes outdated.

Instead, your Linkie profile evolves together with your social media.

So… what exactly is the Publer x Linkie integration?

The Publer x Linkie integration connects your social media publishing workflow with your link in bio. Kind of like our retired thelink.bio tool, but now it applies to all social networks, and it has far more features.

Here’s how it works:

1. Schedule or publish content through Publer
2. Automatically display those posts on your Linkie profile
3. Add redirect links to guide visitors anywhere you want

That means your audience can discover your content, click on it, and continue their journey beyond social media.

For example:

• A Reel can redirect to a product page
• A TikTok can lead to a newsletter signup
• A Threads post can open an article
• A carousel can redirect to a booking page
• A launch post can take visitors directly to checkout

Your content no longer ends on social media. Every post becomes a new path toward clicks, subscribers, leads, customers, and conversions.

Why we built this integration

You publish new content every day, but your bio page often stays the same unless you manually update it.

Meanwhile:

• Your audience keeps discovering you through new posts,
• Your campaigns keep changing,
• Your best content quickly disappears from the feed.

Social media moves fast. A post you spent hours creating might only stay visible in the algorithm for a short time. On Instagram, for example, you can only pin up to 3 posts. But your content still has value long after it’s published.

So we asked ourselves:

Why should your link in bio stay static while your social media keeps evolving?

That’s what led us to build a fully customizable link in bio tool that you can edit anytime. It doesn’t rely on static templates, but uses a drag-and-drop card-based UI.

And we integrated it with Publer, so you can connect your posts and your link in bio automatically.

Now your latest content can stay visible, discoverable, and clickable in one place.

What you can do with the integration

With the Publer x Linkie integration, you can:

• Automatically display social posts on your Linkie profile
• Redirect visitors to websites, products, landing pages, newsletters, and more
• Keep your latest content discoverable beyond the feed
• Reduce manual work updating your bio
• Customize how posts appear inside Linkie
• Build a more interactive experience for your audience

Instead of constantly replacing one bio link with another, your Linkie profile becomes a living content hub.

Who is this integration for?

Creators & Influencers

Digital creators and Influencers can turn their content into an evergreen portfolio.

Reels, videos, collaborations, and posts stay organized and discoverable in one place, without manually adding every update.

You can also add media kits, contact information, affiliate links, and sponsorship pages.

We recommend displaying anything potential partners might need to see to make it easier for them to collaborate with you.

Businesses

Businesses can keep launches, promotions, campaigns, and announcements visible for longer.

Instead of constantly changing the bio link on Instagram or TikTok, your latest content can automatically populate your Linkie profile.

And with redirect links attached to posts, you can guide people directly toward product pages, lead forms, booking pages, or online stores.

It helps bridge the gap between social engagement and actual conversions.

Agencies & marketers

Agencies and marketers can manage dynamic link in bio experiences for multiple clients or creators while reducing manual work.

Your social media strategy and your link in bio strategy finally work together instead of separately.

More than just a link in bio

The integration becomes even more powerful because Linkie is much more than a traditional link in bio tool.

Instead of being limited to a few buttons and a static template, Linkie gives you the flexibility to build an entire content hub around your brand, business, or creator profile.

Fully customize your profile

Linkie also gives you full control over how your profile looks and feels.

You can fully personalize your Linkie profile to match your brand, personality, or business style. Customize your profile name, bio, profile photo, main CTA button, and sticky banner to immediately highlight what matters most to your audience. You can also adjust the layout, colors, card sizes, and overall look and feel of your profile to create an experience that feels uniquely yours.

Choose between 2-column or 3-column layouts depending on the style and structure you prefer, and switch between light or dark mode to better match your branding or aesthetic. Whether you want a clean professional style, a bold creator-focused profile, or a more playful aesthetic, Linkie gives you the flexibility to design your profile exactly the way you want.

Organize your content easily

With Linkie, you can use the different types of cards to create a fully personalized profile. You can add:

• Unlimited customizable link cards
• Social media posts with redirect links
• Websites, online stores, podcasts, etc
• Social media profiles so you can grow your presence
• Videos, embeds, maps, and playlists so your content can be more interactive
• Email signup forms so you can grow your email list

This allows your audience to interact with your content in different ways instead of simply clicking a single link and leaving. You can organize everything with drag-and-drop customization and highlight the content that matters most.

Use your own domain & optimize for search

Unlike many traditional link in bio tools, Linkie lets you use custom domains or subdomains so your profile feels truly yours, not just another generic link page.

You can also optimize your SEO and indexing settings with custom titles and descriptions to improve visibility on search engines. Plus, customize your social sharing thumbnail so your Linkie profile looks polished and on-brand whenever someone shares it online.

These options help your profile feel more professional, more branded, and easier to discover beyond social media platforms.

Build different experiences for different goals

Because of all the features mentioned above, your Linkie profile can become much more than a simple link in bio page. It can act as a creator portfolio, a mini website, a social storefront, a media kit, a campaign landing page, or simply a central hub where people can explore everything you create and share online. And thanks to the Publer integration, your profile can continuously stay fresh by automatically displaying your latest social media posts the moment they are published.

Track with built-in analytics

Linkie also includes built-in analytics so you can better understand your audience and see how people are interacting with your profile and content over time. Instead of guessing what works, you can track important metrics like visitors, clicks, click-through rate (CTR), email captures, traffic sources, audience demographics, devices used, and even drop-off behavior to see where people lose interest or stop engaging.

These insights help you better understand which links, posts, products, or sections attract the most attention so you can continuously optimize your profile for better results. Whether you are a creator, business, freelancer, or brand, having access to this data makes it easier to understand what actually drives clicks, engagement, and conversions instead of relying only on assumptions.

How the integration works

After setting up your Linkie profile, the integration with Publer is simple.

1. Connect Publer with Linkie

Connect your Linkie profile directly to your social media account settings inside Publer. Each social media account must be connected to Linkie individually.

1. Add your Linkie URL to your bio

Show off your Linkie profile across all your social media profile bios for a streamlined experience.

1. Schedule your content & add redirect links

Create and publish social media posts through Publer as you normally would, but enable adding the post to Linkie & guide visitors toward a redirecting link to:

• products,
• articles,
• newsletters,
• booking pages,
• videos,
• affiliate links,
• and more.

1. Automatically showcase posts on Linkie

Once your posts are published through Publer, they can automatically appear on your Linkie profile, creating a seamless experience between your social media content and everything else you want followers to discover. Visitors can move naturally from your social profiles to your Linkie page and continue exploring your links, products, websites, campaigns, or redirect pages without any manual updates from your side. Everything works together in one automated flow that keeps your content fresh, connected, and always up to date.

Ready to automate your Linkie profile with Publer?

With the Publer x Linkie integration, your latest social media content can automatically turn into a dynamic, customizable, and discoverable experience for your audience. Instead of manually updating a static bio page, your Linkie profile can continuously refresh itself with your newest posts, links, campaigns, products, and content published through Publer.

Start building your dynamic Linkie profile today with Publer and Linkie.

Original source

Managing social media is not just about publishing posts.

There are drafts, approvals, analytics, reports, notifications, media uploads, and team collaboration, often spread across multiple tools.

That’s where automation comes in.

As a solid social media management platform, Publer already helps you create, schedule, and analyze content across all your social channels, from one place.

With the Publer Zapier integration, you can go even further.

Now, you’re able to connect Publer with thousands of apps and automate repetitive tasks across your entire social media workflow, without writing a single line of code.

In this guide, you’ll learn:

• What Zapier is (in plain English)
• What you can automate with Publer
• Real examples for social media teams
• How to get started fast

Whether this is your first automation or your fiftieth, this guide will help you use it effectively.

What is Zapier? A simple explanation for marketers

Zapier is a no-code automation tool that connects apps together.

It lets you create automated workflows, called Zaps, that run in the background and move information between tools automatically.

Each Zap follows a simple structure:

When something happens → do something else instantly

For example:

• When a post is published in Publer, send a notification in Slack
• When analytics update, send a report via Gmail
• When a new idea is added, create a task in Asana

Once a Zap is turned on, it keeps running on its own. There’s no need to monitor it, trigger it manually, or maintain it.

For marketers like you, this means fewer manual steps and fewer things to remember.

Why automate social media workflows?

Social media work is both repetitive and time-sensitive.

Small tasks, like exporting analytics, notifying teammates, or resharing top content, don’t take long individually, but they add up quickly. Over time, they take focus away from strategy, creativity, and performance analysis.

By connecting Publer with the rest of your tools through Zapier, you can build workflows that:

• Reduce repetitive manual work
• Keep you and your team aligned automatically
• React to performance in real time
• Scale as your content and clients grow

Now let’s see how Publer fits into all this.

How does the Publer-Zapier integration work?

Zapier allows Publer to interact with other tools in two ways:

• As a trigger: something happens in Publer and starts an automation
• As an action: something happens in Publer or elsewhere and Publer responds automatically

This means Publer can be both the starter and the finishing engine of your automated workflow.

Publer triggers: what can start an automation

Content creation & planning

These triggers help automate early-stage planning and collaboration workflows, before anything gets published.

Available triggers:

• New Draft
• New Idea
• Media Uploaded
• Post Created

When to use these:

Perfect for teams that brainstorm ideas, collaborate across tools, or want visibility as content is being prepared.

Automation examples:

• Post created → send a message to a Slack channel to notify the team
• New idea added → create a task in Asana so ideas don’t get lost

Publishing & reliability

These triggers help you stay informed and react on auto-pilot when content moves through approvals or goes live.

Available triggers:

• Post Status Updated
• Post Scheduled
• Post Pending Approval
• Post Approved
• Post Published
• Post Failed

When to use these:

Ideal for approval workflows, client sign-off, and making sure nothing slips through the cracks.

Automation examples:

• Post fails → send an email via Gmail so issues are spotted immediately
• Post published → log the post URL in Google Sheets for reporting

This reduces manual checking and improves publishing reliability.

Analytics & performance

These triggers allow performance data to drive actions, not just reporting.

Available triggers:

• Analytics Updated
• Post Performance Threshold Reached
• Top Post of Week Identified
• Top Hashtags of the Week Identified
• Best Times Changed
• Audience Milestone Reached

When to use these:

Best for teams that want to react to what’s working, automatically.

Automation examples:

• Best Times Identified → Send info to Teams
• Top hashtags of the week identified → save them to Notion for future planning

This helps you scale successful content instead of manually hunting for insights.

Media & assets

These triggers help automate how assets are stored, shared, and organized.

Available triggers:

• New Media Uploaded
• Workspace Created
• Account Connected / Disconnected

When to use these:

Useful for teams managing lots of images, videos, or multiple clients.

Automation examples:

New media uploaded → save to Dropbox

New workspace created → create record on Google Docs

This keeps assets organized without extra manual steps.

Teams, accounts & competitors

These triggers support more advanced workflows for agencies and larger teams.

Available triggers:

• Member Performance Update
• Competitor Performance Update
• Top Competitor Posts Identified

When to use these:

Helpful for tracking team activity, monitoring competitors, and reporting performance.

Automation examples:

Competitor top posts identified → add note to Pipedrive

Member performance update → update leaderboard on Monday.com

This makes internal and competitive insights easier to act on.

Publer actions: what Publer can do automatically

Actions are what Publer does after a trigger fires.

Once an automation starts, Zapier tells Publer to take the next step, without manual input.

Content & publishing actions

These actions automate how content is created, scheduled, and reused.

Available actions:

• Create post (publish now, schedule or save as draft)
• Publish immediately
• Auto-comment
• Auto-share
• Auto-delete

Example workflows:

• New draft added in Notion → create a draft post in Publer
• New WordPress post → publish it immediately across socials via Publer

This helps teams move faster without manually creating, scheduling, or recycling content.

Media & library actions

These actions automate media uploads and organization.

Available actions:

• Upload media
• Add media to Media Library folders

Example workflows:

• New file added to Google Drive → upload media to Publer
• New media uploaded → add it to a specific Media Library folder

This is especially useful for teams handling large volumes of images and videos across campaigns or clients.

Analytics & reporting

These actions automate reporting and performance summaries.

Available actions:

• Export analytics reports
• Generate top posts
• Generate top hashtags
• Export member leaderboard
• Export competitor benchmarks
• Generate Competitor Top Posts

Example workflows:

• Analytics updated → export a report → send it to Slack
• Analytics updated → generate competitor top posts → store them in Airtable

This allows Publer to react to performance data automatically, not just display it.

Popular Zapier automation examples for Publer

Many workflows don’t need to be built from scratch.

Common Publer Zapier automations include:

• Publishing blog posts to social media directly
• Scheduling posts from note-taking apps like Notion
• Sending Slack notifications when posts go live
• Creating Asana tasks when drafts are added
• Exporting analytics on a schedule
• Automatically resharing high-performing posts

Starting with one simple automation is often enough to see immediate value. Here are some Zap templates we have already created for you. You can create as many as you wish, mixing and matching Publer with any app on Zapier.

How to start automating (even if you’re new)

You don’t need complex workflows to get value from automation. You can get started easily with this guide here.

If you’re new to automation, we suggest you start small:

1. Pick one Publer trigger you already care about
2. Connect it to one clear action
3. Turn it on and let it run

One automation can save minutes every day. Several automations can save hours every week.

Final thoughts

Automation with Publer and Zapier helps you eliminate repetitive work, stay aligned with your team, and move faster without extra effort.

• Fewer manual steps
• Fewer missed updates
• Faster workflows
• Smarter, data-driven decisions

From idea to post to performance, everything stays connected so your workflow runs smoothly from start to finish.

And if you need more flexibility, Publer also offers a public API for building custom automations directly into your own systems.

Whether you prefer no-code workflows or fully tailored solutions, you stay in control every step of the way.

Original source

Fun fact: X (formerly Twitter) still doesn’t let you schedule threads natively.

So how do you schedule Twitter threads in advance?

You need a social media scheduling tool that supports threads.

And the best thread scheduling tool? Publer. (No modesty here.)

With Publer, you can create and schedule threads for:

• X (Twitter)
• Threads App
• Mastodon
• Bluesky

…all at the same time, in a single view, in a composer that looks just like the X threads composer.

If you’ve been around for a while, you already know Publer has supported Twitter threads for years. But with our latest revamp, creating and scheduling threads across multiple platforms at once is now stupidly fast, simple, and efficient.

We like making things stupidly simple around here.

Think of creating and scheduling threads as a one-minute task.

Because… it pretty much is now.

Below, you can find a step-by-step guide.

How to schedule Twitter threads with Publer (step-by-step)

And schedule threads for Threads App, Mastodon, and Bluesky too.

Step 1: Sign up with Publer and connect your social accounts (X/Twitter, Threads App, Mastodon, Bluesky, and more.)

Step 2: Go to the Create tab and select the accounts you want to post your thread to.

Step 3: Write the first post of your thread

Start strong. Craft an opening post that grabs attention and sets the tone. Add stylized text, links, images, or videos to hook readers instantly. Prefer a head start? Let Publer AI write it for you. For Bluesky and Mastodon, you can also select the language.

Step 4: Tap “Add to thread” to add more posts.

Develop your thread with additional posts. Add photos, videos, and links to provide context and depth. Drag and drop media to speed up creation, and easily reorder posts by moving them up or down without the need to rebuild anything. The interface automatically minimizes posts you’re not editing at the moment, so you can stay focused and distraction-free.

Optional: Use automatic split

Too lazy to create a thread? Let Publer automatically turn your text into a thread. You can split it naturally based on each platform’s character limits, or use Publer AI for a smart, optimized thread structure. It’s a quick way to repurpose content you’ve already shared elsewhere, while staying fully in control. You can review and refine everything before publishing.

Step 5: Customize per account if needed.

Need to adjust your thread for a specific account? Select the part of the thread you want to edit and customize it for that social account without affecting the others.

Step 6: Add conditions

Add time delays between the segments of the thread, or for the rest of the thread to go live based on the first post’s engagement or reach thresholds.

Step 7: Wrap the last post of the thread.

End with a strong conclusion. Wrap up your thread with a final post that reinforces your key message and leaves a lasting impression.

Step 8: Preview everything in real time for each account.

See exactly how your thread will look on each account before publishing. Make adjustments confidently with real-time previews.

Step 9: Schedule your thread.

Set the time and the date you want your thread to be published.

And you’re done. Truly.

You can follow the same steps to schedule your threads via mobile too, using the Publer app.

Quick timeline: How Publer became THE thread scheduling tool

Publer is a social media management platform that supports more than 13 social media channels and all of their features and post types. Thread scheduling is just one branch of that, but it’s one we’ve specialized in for years.

• 2018: Publer adds support for X/Twitter
• 2020: Thread scheduling for Twitter becomes available
• 2023: Publer supports Mastodon
• 2023: Threads App becomes fully supported
• 2024: Bluesky becomes part of the integration
• 2025: A brand new composer for threads (web & mobile)
• 2026: We make more improvements

Different platforms, different ecosystems, one shared format: threads.

Publer handled each of these individually, but the goal was always to unify the experience into something that actually makes sense for users.

Threads composer before vs now

Before this revamp, Publer’s thread scheduling worked reliably, but there were too many steps involved. Users had to manually enable thread creation for each platform, recreate threads multiple times, and switch screens to preview what they were building. It worked, but it wasn’t as smooth, simple, or “Publer-fast” as we like things to be around here.

Now, the composer has been redesigned from scratch to deliver a true cross-platform thread scheduling experience. Everything happens in a single view, instantly updated, with no repeating work.

The result is a threads composer that is faster, cleaner, easier to use, and just genuinely more enjoyable to work with.

Plus, we’ve added some very cool upgrades.

Smarter automations for your threads

Automatic split

One of the most powerful additions to Publer Threads is the Automatic Split. Write or paste your long-form content and instantly turn it into a structured thread.

You can split posts based on character limits for each social channel, or use Publer AI to intelligently break and optimize the content for better flow and readability.

It’s the fastest way to repurpose content into engaging threads, without rewriting everything from scratch.

Engagement-based triggers

One of the best additions in this update is the ability to automate how your thread unfolds. Before, you could only use time delays between parts of a thread. Now, you can do something way more strategic:

• Schedule the next part of your thread to publish only when your initial post engagement passes a certain threshold
• Or only when your reach hits a specific number
• Or combine triggers with time-based conditions

It’s a game-changer for maximizing visibility, encouraging conversation, and turning passive threads into dynamic storytelling sequences.

Customize per account if needed

If you want to tailor a post for a specific account, just tap that social account and make your edits. Want to reuse the same version elsewhere? Tap Copy (text, media, or/and conditions) and paste it into another account’s post. It brings over the text, links, and any media.

And if you make a change on one account that you want reflected across all of them, simply use Apply to All. Quick, clean, and consistent.

Wrap the thread

No longer just for X. You can now wrap your threads on Mastodon, Threads, and Bluesky too.

When enabled, the final post automatically becomes your wrap-up, resurfacing the full thread at the top with a polished conclusion.

Perfect for highlighting your key takeaway, adding a link, or ending with a strong final note that drives more visibility.

Beyond threads: follow-up comments

Threads don’t exist on every platform, but follow-up comments do, and Publer has supported them for a while. What’s new is that you can now create up to five follow-up comments once and apply them across multiple platforms at the same time, including Facebook, Instagram, LinkedIn, and Telegram.

If you’re creating posts in bulk, you can apply the same comment to all the different posts too.

Everything happens in the same composer. No extra screens, no repeated typing, no copy-paste.

Just: select platforms, create post, add comment, done.

That’s it. It’s truly that easy.

Mobile threads & comments scheduling

You’re always on the move, we get it. If you ever need to schedule something last-minute, Publer has you covered on mobile too. Multi-platform threads? Check. Trigger-based automations? Check. Comments? Check. Download Publer app and keep creating from anywhere.

Why this revamp was overdue

Thread scheduling has become one of the main ways creators publish across platforms… yet our old composer wasn’t fully keeping up. You want to create once, see everything in one place, tweak only when needed, and publish everywhere. The jumping between screens and repeating steps had to go.

And the other big reason this revamp happened? You asked for it. A lot. Loudly. Repeatedly.

So we thought: early Christmas gift? Absolutely.

We sprinkled some magic (okay fine, our developers did), and here it is.

Only… it wasn’t that easy.

Behind the scenes: A “simple” UI built on very complicated chaos

The new threads composer may look clean, obvious, and effortless… but building it was anything but. This update went through sketches, rewrites, redesigns, and plenty of “okay, nope, back to the drawing board” moments. Just look at all the versions we tried before landing on the final one.

Two of the team led the whole thing: Sabri (UI/UX) and Ornaldo (developer).

From the design side, Sabri had one mission:

“Threads and follow-up comments should feel like a natural continuation of the post, not a separate tool. If it looks logical and feels natural, users will adopt it instantly.”

That’s why the new composer follows a clean, linear flow that follows the structure of creating threads in X, familiar enough that your brain goes, “Ah, yes, this makes sense.”

But simplicity is deceiving, and as Sabri perfectly put it:

“The UI had to stay extremely simple while the logic behind it was extremely complicated.”

Meanwhile, Ornaldo was busy making sure the entire thing actually worked across multiple platforms without collapsing into chaos. His biggest challenge was turning that simplicity into real functionality:

“The top priority was keeping everything simple so users never feel confused, while still giving them every functionality they need. The hardest part was handling multiple social accounts at once, with threads and follow-up comments, without repeating elements or losing context.”

After all the back-and-forth, we launched the new composer in beta for our top ambassadors, the group that always gets early access and never hesitates to give us brutally honest feedback. Their input shaped the final version you see today. What feels seamless on the surface is the result of a lot of hidden complexity and even more determination.

If you still have ideas (and we know you do), send them our way on the feedback page. We’re already planning Q1 2026, so the timing couldn’t be better.

We hope this revamp makes your publishing workflow smoother, calmer, and far more enjoyable, which is exactly the Publer mission. And yes, we have three more feature updates coming this month. Are we a little crazy? Probably. But we love it.

See you in the next update!

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month! Free trial included!

Other updates you might have missed:

• Publer Ideas Tab: Improved With Your Feedback
• Schedule Instagram Trial Reels With Publer & Grow on Instagram
• The Best Way to Store and Manage Your Social Content in 2026 – Now With Folders
• Publer AI Now with Brand Voices and Analytics Fueled Answers
• New Photo & Video Editor Inside Publer
• Schedule polls for LinkedIn, X/Twitter, and Mastodon
• Automatically Comment, Share, and Delete Posts by Performance
• Build Social Media Automations with Publer API
• Publer Now Speaks Your Language: Italian, French, German, and Spanish
• Connect Instagram Without Facebook (Direct IG Integration)

Start Scheduling Your Threads!

Crosspost to X, Threads App, Mastodon, and Bluesky.

Get Started Now

Original source

What if I told you the way you plan, create, and collaborate on social media content… isn’t efficient enough?

Because if you’re still juggling ideas between notes, project tools, docs, and AI chats, chances are your workflow is slowing you down. That’s exactly why we built Publer’s new Ideas tab and refined it to be as efficient as possible. This updated space inside Publer is designed to help you collect ideas, collaborate with your team, and turn ideas into real posts faster, all in one place.

Meet Publer Ideas: A smarter way to plan and collaborate

If you’re new here, Publer is a social media management tool that supports content creation, scheduling, collaboration, and analytics for 13+ social channels.

Until now, you could already:

• Plan content with the calendar
• Collaborate using approvals and internal notes
• Schedule and analyze posts across platforms

But content planning and ideation deserve more. So we took it up a notch. Publer Ideas gives you a more efficient, visual, and collaborative way to go from “this could be a good idea” to “this post is ready to go live.” Let’s explore it together.

A Kanban-style workflow that matches how you actually work

The Ideas tab uses a Kanban view, similar to tools like Asana or Trello, where you can drag and drop ideas across columns as they progress. The feature is built around a simple workflow that helps ideas move forward. By default, you’ll see four columns:

• To Do
• In Progress
• In Review
• Done

But nothing here is set in stone.

You can add, rename, delete, and reorder columns to match how you actually work. If a step exists in your workflow, like “needing visuals”, “waiting for approval”, “repurposing later”, it probably deserves its own column. The goal is to reflect how you actually work, not force a specific process.

If you prefer a faster, more compact view, you can switch to List view. The List view makes it easier to scan ideas, review large backlogs, and work in bulk. Kanban when you want structure. List view when you want speed.

To Do: Collect ideas instead of forgetting them

To start adding ideas, click Add New Idea and drop your thought into any column. If you’re using the default setup, we recommend starting with “To Do.”

This column can be your idea inbox. It is where rough, unpolished ideas belong. You’re not expected to have a clear structure or a finished concept yet. Ideas don’t need a name to be saved. Titles are optional, so you can capture ideas quickly and organize them later.

Use “To Do” as a dumping ground for:

• Half-formed thoughts
• Hooks you saw on social media
• Campaign angles
• Reusable content ideas
• “This worked before, reuse later” notes

Your future self will thank you for storing everything.

For social media managers and teams, this is especially useful when:

• Saving campaign ideas ahead of time
• Collecting inspiration from trends or competitors
• Keeping a visible backlog of collective content ideas

You can also save ideas directly from the composer or from the Browser Extension. If you’re not ready to schedule a post or save it as a Draft, you can simply save it as an idea. It will appear in your “To Do” column so you can come back to it later. Save multiple ideas at once from the composer. Add labels instantly or apply them later in bulk to keep everything organized and easy to filter.

Best practice:

Don’t overthink ideas at this stage. The value of “To Do” is speed. Capture first, refine and organize later.

You can also take things a step further by assigning a team member to an idea and deciding who gets visibility over it.

When ownership is clear, you avoid the classic “Who’s working on this?” moment. The Ideas tab shows who’s responsible for moving an idea forward and keeps a clear history of assignments.

At the same time, you control the privacy.

If you want to explore an idea on your own first, you can keep it private until it’s ready to share. If you’d rather get early input, make it public and invite teammates to weigh in before it becomes a full draft.

This flexibility means you can collaborate intentionally, sharing ideas when feedback adds value, and working solo when focus matters more.

In Progress: Turn ideas into real drafts (Notion-style)

Once an idea starts taking shape, move it to “In Progress.”

This is where a rough thought becomes a real draft, whether that means an outline, a partially written post, or a fully developed piece of content.

Inside each idea, you can work in a Notion-like document where you’re free to build the post in the way that suits you best.

You can:

• Add titles and headings to define the angle
• Write full paragraphs and format text in bold or italic, or add hyperlinks.
• Use bullet points and lists to organize key messages
• Insert images or videos for visual context or inspiration
• Attach links with link previews

Some teams use this stage to structure the post idea. Others use it to write the entire post from start to finish. Both approaches work.

If you’re ready to create the content right away, write the full post and use AI Assist to refine, optimize, or enhance it.

Prefer to give direction instead? Use this space to outline the idea, goal, tone, or structure. Then, when you’re ready to use the idea, tap “Enhance with AI” to turn your instructions into a ready-to-publish post.

In both cases, everything stays connected to the original idea, so your workflow remains organized and easy to manage. These two options make it easy to:

• Fully develop the post in one place
• Share clear context with teammates or clients
• Collaborate on real content instead of notes
• Prepare a clean, high-quality input for Publer AI later on

Because this post outline lives inside the idea itself, there’s no need to jump between tools or re-explain your thinking. Whether you stop at an outline or go all the way to a finished post, In Progress supports both workflows, without forcing you into one way of working.

In Review: Collaborate, discuss, and approve

Need feedback from clients or teammates? Time to move the idea to “In Review.”

This column shows that the idea is ready to be looked at, discussed, and improved, but not published yet.

Here, your team or client can:

• Read the idea or draft in full
• Leave feedback using Internal Notes
• Suggest changes or ask questions directly next to the content

Because everything happens in one place, feedback stays clear and easy to follow. There’s no confusion about versions and no need to search through messages or emails. This step is especially useful when you need approval, alignment on tone, or a final check before moving forward. Once the feedback process is done, simply drag the idea to “Done.” This clearly shows that it’s approved and ready for the next step, turning it into a post and scheduling it.

Done: From idea to post, instantly with Publer

This is where things get fun. Once your idea is finalized, simply tap “Use idea.”

From here, you’re in full control of how the post moves forward. If you’ve already written the post and it’s ready to publish, you can use it exactly as it is and send it straight to the post composer.

Or as previously mentioned, if you’d like help improving it, Publer AI can step in. Publer AI uses your entire idea as context, follows the structure and notes you’ve added, and writes or refines the post in your selected Brand Voice. Because it understands the full idea, the output stays aligned with your original intent.

You can then fine-tune the result inside the AI chat, ask for small improvements or alternative versions, and insert the final version directly into the composer when you’re happy with it.

This step is especially useful when you’re short on time, want a second pair of eyes on your copy, or need to move fast without sacrificing quality. Whether you publish the post as written or let AI help polish it, turning an idea into a ready-to-schedule post stays quick and simple.

Manage ideas in the way that works for you

There’s no single “right” way to manage ideas. The guide above shows one approach using our default setup, but everyone works differently. Some people prefer structure. Others like to move fast and organize later. Publer Ideas is built to support both.

Here’s how to shape the Ideas tab around your own workflow:

• Set up columns your way
  Add, rename, delete, or reorder columns to reflect how you actually work, whether that’s brainstorming, drafting, reviewing, or saving ideas for later.
• Switch views when you need to
  Use Kanban to track progress visually. Switch to List view when you want a simple overview of all ideas or need to manage many at once.
• Search and filter ideas anytime
  Use search to quickly find specific ideas, and filter by labels to narrow things down by campaign, topic, platform, or status, even when your list grows large.
• Move faster with bulk actions
  Select multiple ideas at once to label, delete, or reuse them instead of working one by one.

Publer Ideas adapts to how you think and work, not the other way around. As your content grows, your system can grow with it.

Take Notion, Asana, Slack and ChatGPT with you – via Publer mobile app

If you haven’t checked out the Publer mobile app yet, now’s the time. Everything you can do on Publer web fits right in your pocket.

Create content with AI, schedule posts, plan on the calendar, track performance in analytics, and collaborate with your team, all from your phone.

And now, with the launch of Ideas, your content planning goes mobile too. Follow the progress of your content, jump into discussions, and keep planning moving forward wherever you are.

If I were you, I’d download it right now.

One workflow in one tool

Publer Ideas brings structure to your thinking and clarity to your workflow. Instead of juggling tools, notes, and chats, you have one place where ideas are captured, developed, reviewed, and turned into real posts. Fewer steps. More content actually getting published.

You’ll see the benefits as soon as you start using Ideas. We’ve been using them for a while, and dare we say it’s a far better way to plan, collaborate, and create content. Try it yourself now and get the content flowing!

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month!

Free trial included!

Original source

Instagram introduced Trial Reels in December 2024, a new type of Reel designed to help creators and businesses test content and reach new audiences at the same time.

Unlike regular Reels, Trial Reels are first shown only to people who don’t follow you. This creates a low-pressure space to experiment with ideas, formats, hooks, and videos, while still giving you guaranteed exposure beyond your existing audience.

Now, you can schedule Instagram Trial Reels directly with Publer, making it easier to test consistently, learn faster, and turn winning content into real growth.

In this blog, you’ll learn how to:

• Understand what Instagram Trial Reels are and how they work
• Schedule Trial Reels automatically with Publer
• Add trending sounds at publish time using push notifications
• Repurpose existing content into Trial Reels
• Make quick edits with Publer’s built-in editor
• Track performance and decide what to scale
• Turn Trial Reels into a repeatable growth system

Let’s dive in.

What Are Instagram Trial Reels?

Instagram Trial Reels are Reels that are initially distributed exclusively to non-followers.

The idea behind them is simple:

• You publish a Reel as a Trial
• Instagram tests it with new audiences
• You review performance based on views and engagement
• You decide whether or not to add it to your profile as a regular Reel (so your own audience can see it)

Trial Reels were introduced to encourage experimentation without the fear of posting something that might not resonate with your current audience.

But in practice, they offer something more powerful: a built-in discovery channel.

Every Trial Reel is intentionally pushed to people who don’t know you yet. That means testing and growth happen at the same time.

Instead of:

“Let me test this and then grow”

Trial Reels allow:

“Let me test by growing… and grow further”

This makes them one of the few places on Instagram where experimentation and discovery overlap by design. To learn more about what Trial Reels are and how you creators are using them to grow on Instagram, check out this in-depth guide.

Why Scheduling Trial Reels Matters

The real advantage of Trial Reels comes from consistency.

Posting one Trial Reel occasionally won’t move the needle much. But testing multiple ideas over time (formats, sounds, angles, pacing) quickly reveals patterns.

With Publer, you can schedule Trial Reels just like regular Instagram Reels, so experimentation doesn’t depend on daily manual posting.

Scheduling helps you:

• Test more ideas with less effort
• Stay consistent without being glued to Instagram
• Turn experimentation into a repeatable workflow

How to Schedule Instagram Trial Reels With Publer

If you’re new here, Publer is a social media management and scheduling tool built for creators, marketers, and businesses who want to plan, publish, and analyze content across multiple platforms from one place. With Publer, you can schedule Instagram Reels, posts, carousels, stories, and now Trial Reels.

Scheduling a Trial Reel with Publer is very simple and similar to scheduling a normal Reel:

Once you have signed up for free and connected your Instagram account, you can:

• Go to the Create tab and select your Instagram account
• Upload a video or select one from your Media Library
• Add your caption and hashtags and turn on the “Post as Trial Reel” toggle
• (Optional) Enable automatic sharing to your feed. When turned on, Publer will automatically publish a Trial Reel to your profile once it performs well.
• Finally, hit “Save” and schedule your Trial Reel by picking your desired date and time
• Your Trial Reel will appear on your calendar. That way you and your team can visualize your Trial Reels strategy and make changes to your scheduled Trial Reels before going live.

Instead of remembering to post manually, your Trial Reels run automatically in the background.

PS: Just like with normal Reels, you can also choose a thumbnail for your Trial Reel before it goes live.

Extra Option: Add Trending Sounds with Push Notifications

Want to use the latest trending sounds? Push notification scheduling using Publer’s mobile app lets you plan your Trial Reels ahead of time while still adding trending sounds manually at publish time.

When it’s time to post, you’ll receive a notification from Publer with everything ready: your video is already downloaded, and your caption and hashtags are copied. Simply open Instagram, upload the downloaded video, paste the caption and select a trending sound before publishing.

This is especially useful because:

• Trending sounds help Trial Reels feel timely and perform better
• Instagram requires sounds to be added at publish time
• Trends evolve quickly, making early scheduling risky

It also makes it easy to test the same video with different sounds, another layer of experimentation.

Repurpose Existing Content for Trial Reels

Because Trial Reels are shown only to non-followers, they’re ideal for repurposing content.

With Publer, you can:

• Reuse older Instagram Reels
• Repurpose YouTube Shorts
• Repost TikToks
• Turn story videos into Trial Reels

If you’re reusing older Instagram Reels, small edits are recommended to avoid potential duplicate content issues that might lower reach. Even minor changes can give content a fresh chance to perform.

Repurposing lets you increase testing volume without increasing production time, while still reaching new audiences.

Make Quick Edits with Publer’s Built-In Editor

Before scheduling a Trial Reel, you can make quick edits directly inside Publer with our built-in Video Editor.

You can:

• Trim videos
• Adjust aspect ratios/sizing
• Add text & stickers
• Add filters

This is especially helpful when testing multiple versions of the same video or refreshing older Reels before reposting them as a Trial.

Monitor Performance & Decide What to Share on Profile

If you’ve enabled automatic sharing, Publer will add a Trial Reel to your profile automatically when it performs well.

If not, you can still use Publer Analytics to:

• Monitor Trial Reel performance in real time
• See which videos resonate most
• Decide whether to share a Trial Reel on your profile (this step is done natively on Instagram)

You stay fully in control of what gets scaled and when.

How to Scale High-Performing Trial Reels

Many creators opt to convert a successful Trial Reel directly into a regular Reel on Instagram. In practice, this doesn’t always deliver the best results.

According to Instagram experts and creators, posting the video as a new Reel often performs better.

Why:

• New Reels appear at the top of your profile and appear as new post
• Converted Trial Reels keep their original publish date and may appear buried on your profile

Since the video already performed well with non-followers, it often has strong potential to perform well again with your audience.

With Publer, this is easy:

• Find your previously published Trial Reel on your Calendar or in the Analytics tab.
• Tap “Reuse”
• Make small edits if needed
• Schedule it as a regular Reel at the optimal time. Voila!

Get Trial Reel Ideas From Competitors

With Publer’s Competitor Analysis, you can view all the posts (including Trial Reels) published by your competitors and other creators on Instagram. Simply add them as your Instagram competitors and voilà.

While Trial Reels aren’t labeled publicly, seeing all their Reels makes it easy to:

• Spot repeated or experimental content
• Compare what appears on competitors’ profiles vs. what you see on Competitor Analysis on Publer
• Identify formats, hooks, or ideas worth testing yourself

This helps you approach Trial Reels more strategically and schedule your own tests in Publer with clear intent.

Turn Trial Reels Into a Growth System With Publer

Trial Reels give you a rare opportunity on Instagram: a way to experiment while consistently reaching new audiences. Trial Reels deliver the most value when treated as a system, not a one-off feature.

Scheduling them with Publer helps you:

• Test ideas consistently
• Learn what works faster
• Grow your reach without extra effort
• Build a structured workflow for experimentation and scaling

Instead of guessing what to post, you create a cycle of:

test → learn → scale → repeat.

Excited? Log in to Publer and schedule your first Instagram Trial Reel today.

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month!

Free trial included!

Other updates you might have missed:

• Plan, collaborate, and turn ideas into posts in one place with Publer’s Ideas Tab
• The Best Way to Store and Manage Your Social Content in 2026 – Now With Folders
• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer
• Publer AI Now with Brand Voices and Analytics Fueled Answers
• New Photo & Video Editor Inside Publer
• Schedule polls for LinkedIn, X/Twitter, and Mastodon

Grow Faster With Instagram Trial Reels

Schedule Trial Reels automatically and reach new audiences.

Start Scheduling!

Original source

Instagram Trial Reels with Publer

Instagram introduced Trial Reels in December 2024, a new type of Reel designed to help creators and businesses test content and reach new audiences at the same time.

Unlike regular Reels, Trial Reels are first shown only to people who don’t follow you. This creates a low-pressure space to experiment with ideas, formats, hooks, and videos, while still giving you guaranteed exposure beyond your existing audience.

Now, you can schedule Instagram Trial Reels directly with Publer, making it easier to test consistently, learn faster, and turn winning content into real growth.

In this blog, you’ll learn how to:

• Understand what Instagram Trial Reels are and how they work
• Schedule Trial Reels automatically with Publer
• Add trending sounds at publish time using push notifications
• Repurpose existing content into Trial Reels
• Make quick edits with Publer’s built-in editor
• Track performance and decide what to scale
• Turn Trial Reels into a repeatable growth system

Let’s dive in.

What Are Instagram Trial Reels?

Instagram Trial Reels are Reels that are initially distributed exclusively to non-followers.

The idea behind them is simple:

• You publish a Reel as a Trial
• Instagram tests it with new audiences
• You review performance based on views and engagement
• You decide whether or not to add it to your profile as a regular Reel (so your own audience can see it)

Trial Reels were introduced to encourage experimentation without the fear of posting something that might not resonate with your current audience.

But in practice, they offer something more powerful: a built-in discovery channel.

Every Trial Reel is intentionally pushed to people who don’t know you yet. That means testing and growth happen at the same time.

Instead of:

“Let me test this and then grow”

Trial Reels allow:

“Let me test by growing… and grow further”

This makes them one of the few places on Instagram where experimentation and discovery overlap by design. To learn more about what Trial Reels are and how you creators are using them to grow on Instagram, check out this in-depth guide.

Why Scheduling Trial Reels Matters

The real advantage of Trial Reels comes from consistency.

Posting one Trial Reel occasionally won’t move the needle much. But testing multiple ideas over time (formats, sounds, angles, pacing) quickly reveals patterns.

With Publer, you can schedule Trial Reels just like regular Instagram Reels, so experimentation doesn’t depend on daily manual posting.

Scheduling helps you:

• Test more ideas with less effort
• Stay consistent without being glued to Instagram
• Turn experimentation into a repeatable workflow

How to Schedule Instagram Trial Reels With Publer

If you’re new here, Publer is a social media management and scheduling tool built for creators, marketers, and businesses who want to plan, publish, and analyze content across multiple platforms from one place. With Publer, you can schedule Instagram Reels, posts, carousels, stories, and now Trial Reels.

Scheduling a Trial Reel with Publer is very simple and similar to scheduling a normal Reel:

Once you have signed up for free and connected your Instagram account, you can:

• Go to the Create tab and select your Instagram account
• Upload a video or select one from your Media Library
• Add your caption and hashtags and turn on the “Post as Trial Reel” toggle
• (Optional) Enable automatic sharing to your feed. When turned on, Publer will automatically publish a Trial Reel to your profile once it performs well.
• Finally, hit “Save” and schedule your Trial Reel by picking your desired date and time
• Your Trial Reel will appear on your calendar. That way you and your team can visualize your Trial Reels strategy and make changes to your scheduled Trial Reels before going live.

Instead of remembering to post manually, your Trial Reels run automatically in the background.

PS: Just like with normal Reels, you can also choose a thumbnail for your Trial Reel before it goes live.

Extra Option: Add Trending Sounds with Push Notifications

Want to use the latest trending sounds? Push notification scheduling using Publer’s mobile app lets you plan your Trial Reels ahead of time while still adding trending sounds manually at publish time.

When it’s time to post, you’ll receive a notification from Publer with everything ready: your video is already downloaded, and your caption and hashtags are copied. Simply open Instagram, upload the downloaded video, paste the caption and select a trending sound before publishing.

This is especially useful because:

• Trending sounds help Trial Reels feel timely and perform better
• Instagram requires sounds to be added at publish time
• Trends evolve quickly, making early scheduling risky

It also makes it easy to test the same video with different sounds, another layer of experimentation.

Repurpose Existing Content for Trial Reels

Because Trial Reels are shown only to non-followers, they’re ideal for repurposing content.

With Publer, you can:

• Reuse older Instagram Reels
• Repurpose YouTube Shorts
• Repost TikToks
• Turn story videos into Trial Reels

If you’re reusing older Instagram Reels, small edits are recommended to avoid potential duplicate content issues that might lower reach. Even minor changes can give content a fresh chance to perform.

Repurposing lets you increase testing volume without increasing production time, while still reaching new audiences.

Make Quick Edits with Publer’s Built-In Editor

Before scheduling a Trial Reel, you can make quick edits directly inside Publer with our built-in Video Editor.

You can:

• Trim videos
• Adjust aspect ratios/sizing
• Add text & stickers
• Add filters

This is especially helpful when testing multiple versions of the same video or refreshing older Reels before reposting them as a Trial.

Monitor Performance & Decide What to Share on Profile

If you’ve enabled automatic sharing, Publer will add a Trial Reel to your profile automatically when it performs well.

If not, you can still use Publer Analytics to:

• Monitor Trial Reel performance in real time
• See which videos resonate most
• Decide whether to share a Trial Reel on your profile (this step is done natively on Instagram)

You stay fully in control of what gets scaled and when.

How to Scale High-Performing Trial Reels

Many creators opt to convert a successful Trial Reel directly into a regular Reel on Instagram. In practice, this doesn’t always deliver the best results.

According to Instagram experts and creators, posting the video as a new Reel often performs better.

Why:

• New Reels appear at the top of your profile and appear as new post
• Converted Trial Reels keep their original publish date and may appear buried on your profile

Since the video already performed well with non-followers, it often has strong potential to perform well again with your audience.

With Publer, this is easy:

• Find your previously published Trial Reel on your Calendar or in the Analytics tab.
• Tap “Reuse”
• Make small edits if needed
• Schedule it as a regular Reel at the optimal time. Voila!

Get Trial Reel Ideas From Competitors

With Publer’s Competitor Analysis, you can view all the posts (including Trial Reels) published by your competitors and other creators on Instagram. Simply add them as your Instagram competitors and voilà.

While Trial Reels aren’t labeled publicly, seeing all their Reels makes it easy to:

• Spot repeated or experimental content
• Compare what appears on competitors’ profiles vs. what you see on Competitor Analysis on Publer
• Identify formats, hooks, or ideas worth testing yourself

This helps you approach Trial Reels more strategically and schedule your own tests in Publer with clear intent.

Turn Trial Reels Into a Growth System With Publer

Trial Reels give you a rare opportunity on Instagram: a way to experiment while consistently reaching new audiences. Trial Reels deliver the most value when treated as a system, not a one-off feature.

Scheduling them with Publer helps you:

• Test ideas consistently
• Learn what works faster
• Grow your reach without extra effort
• Build a structured workflow for experimentation and scaling

Instead of guessing what to post, you create a cycle of:

test → learn → scale → repeat.

Excited? Log in to Publer and schedule your first Instagram Trial Reel today.

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month!

Free trial included!

Other updates you might have missed:

• Plan, collaborate, and turn ideas into posts in one place with Publer’s Ideas Tab
• The Best Way to Store and Manage Your Social Content in 2026 – Now With Folders
• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer
• Publer AI Now with Brand Voices and Analytics Fueled Answers
• New Photo & Video Editor Inside Publer
• Schedule polls for LinkedIn, X/Twitter, and Mastodon

Grow Faster With Instagram Trial Reels
Schedule Trial Reels automatically and reach new audiences.

Excited? Log in to Publer and schedule your first Instagram Trial Reel today.

Original source

Publer Ideas: A smarter way to plan and collaborate

What if I told you the way you plan, create, and collaborate on social media content… isn’t efficient enough?

Because if you’re still juggling ideas between notes, project tools, docs, and AI chats, chances are your workflow is slowing you down.

That’s exactly why we built Publer’s new Ideas tab.

A brand-new space inside Publer designed to help you collect ideas, collaborate with your team, and turn ideas into real posts faster, all in one place.

Meet Publer Ideas: A smarter way to plan and collaborate

If you’re new here, Publer is a social media management tool that supports content creation, scheduling, collaboration, and analytics for 13+ social channels.

Until now, you could already:

• Plan content with the calendar
• Collaborate using approvals and internal notes
• Schedule and analyze posts across platforms

But content planning and ideation deserved more.

So we took it up a notch.

Publer Ideas gives you a more efficient, visual, and collaborative way to go from “this could be a good idea” to “this post is ready to go live.”

Let’s explore it together.

A Kanban-style workflow that matches how you actually work

The Ideas tab uses a Kanban view, similar to tools like Asana or Trello, where you can drag and drop ideas across columns as they progress.

By default, you’ll see four columns:

• To Do
• In Progress
• In Review
• Done

But nothing here is set in stone.

You can add, delete, rename, or customize columns to fully match your workflow, whether you’re working solo or collaborating with a team.

If a step exists in your workflow, like Slack messages or comments (“needs visuals”, “waiting for approval”, “repurpose later”), it probably deserves its own column. The goal is to reflect how you actually work, not force a new process.

To Do: Collect ideas instead of forgetting them

To start adding ideas, click Add New Idea and drop your thought into any column.

If you’re using the default setup, we recommend starting with “To Do.”

This column can be your idea inbox. It is where rough, unpolished ideas belong. You’re not expected to have a clear structure or a finished concept yet.

Use “To Do” as a dumping ground for:

• Half-formed thoughts
• Hooks you saw on social media
• Campaign angles
• Reusable content ideas
• “This worked before, reuse later” notes

Your future self will thank you for storing everything.

For social media managers and teams, this is especially useful for:

• Saving campaign ideas ahead of time
• Collecting inspiration from trends or competitors
• Keeping a visible backlog of collective content ideas

Best practice:
Don’t overthink ideas at this stage. The value of “To Do” is speed. Capture first, refine later.

You can also take things a step further by selecting who owns an idea and who gets visibility over it.

When ownership is clear, you can assign ideas to yourself or to specific teammates. This helps avoid the classic “Who’s working on this?” moment and makes it obvious who’s responsible for moving the idea forward.

At the same time, you control the privacy.

If you want to explore an idea on your own first, you can keep it private until it’s ready to share. If you’d rather get early input, make it public and invite teammates to weigh in before it becomes a full draft.

This flexibility means you can collaborate intentionally, sharing ideas when feedback adds value, and working solo when focus matters more.

In Progress: Turn ideas into real drafts (Notion-style)

Once an idea starts taking shape, move it to “In Progress.”

This is where a rough thought becomes a real draft, whether that means an outline, a partially written post, or a fully developed piece of content.

Inside each idea, you can work in a Notion-like document where you’re free to build the post in the way that suits you best.

You can:

• Add titles and headings to define the angle
• Write full paragraphs and highlight in bold or italic
• Use lists to organize key messages
• Insert images or videos for visual context or inspiration

Some teams use this stage to structure the post. Others use it to write the entire post from start to finish. Both approaches work.

If you prefer to write manually, you can develop the full caption, thread, or post right here. If you’d rather prepare context for Publer AI, you can use this space to explain the idea, the goal, and the structure instead. Either way, everything stays tied to the idea. This makes it easy to:

• Fully develop the post in one place
• Share clear context with teammates or clients
• Collaborate on real content instead of notes
• Prepare a clean, high-quality input for Publer AI later on

Because the draft lives inside the idea itself, there’s no need to jump between tools or re-explain your thinking. Whether you stop at an outline or go all the way to a finished post, In Progress supports both workflows, without forcing you into one way of working.

In Review: Collaborate, discuss, and approve

Need feedback from clients or teammates? Time to move the idea to “In Review.”

This column shows that the idea is ready to be looked at, discussed, and improved, but not published yet.

Here, your team or client can:

• Read the idea or draft in full
• Leave feedback using Internal Notes
• Suggest changes or ask questions directly next to the content

Because everything happens in one place, feedback stays clear and easy to follow. There’s no confusion about versions and no need to search through messages or emails. This step is especially useful when you need approval, alignment on tone, or a final check before moving forward. Once the feedback is done, simply drag the idea to “Done.” This clearly shows that it’s approved and ready for the next step, turning it into a post and scheduling it.

Done: From idea to post, instantly with Publer

This is where things get fun. Once your idea is finalized, simply tap Use Idea.

From here, you’re in full control of how the post moves forward. If you’ve already written the post and it’s ready to publish, you can use it exactly as it is and send it straight to the post composer.

If you’d like help improving it, Publer AI can step in. Publer AI uses your entire idea as context, follows the structure and notes you’ve added, and writes or refines the post in your selected Brand Voice. Because it understands the full idea, the output stays aligned with your original intent.

You can then fine-tune the result inside the AI chat, ask for small improvements or alternative versions, and insert the final version directly into the composer when you’re happy with it.

This step is especially useful when you’re short on time, want a second pair of eyes on your copy, or need to move fast without sacrificing quality. Whether you publish the post as written or let AI help polish it, turning an idea into a ready-to-schedule post stays quick and simple.

Take Notion, Asana, and ChatGPT with you – via Publer mobile app

If you haven’t checked out the Publer mobile app yet, now’s the time. Everything you can do on Publer web fits right in your pocket.

Create content with AI, schedule posts, plan on the calendar, track performance in analytics, and collaborate with your team—all from your phone.

And now, with the launch of Ideas, your ideas go mobile too. Follow the progress of your content, jump into discussions, and keep planning moving forward wherever you are.

If I were you, I’d download it right now.

One workflow in one tool

Publer Ideas brings structure to your thinking and clarity to your workflow. Instead of juggling tools, notes, and chats, you have one place where ideas are captured, developed, reviewed, and turned into real posts. Fewer steps. More content actually getting published.

You’ll see the benefits as soon as you start using Ideas. We’ve been using them for a while internally to test the feature, and dare we say it’s a far better way to plan, collaborate, and create content.

Try it yourself now and get the content flowing!

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month!
Free trial included!

Updates you might have missed:

• The Best Way to Store and Manage Your Social Content in 2026 – Now With Folders
• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer
• Publer AI Now with Brand Voices and Analytics Fueled Answers
• New Photo & Video Editor Inside Publer
• Schedule polls for LinkedIn, X/Twitter, and Mastodon
• Automatically Comment, Share, and Delete Posts by Performance
• Build Social Media Automations with Publer API
• Publer Now Speaks Your Language: Italian, French, German, and Spanish
• Connect Instagram Without Facebook (Direct IG Integration)

Get Started For Free With Publer
Start managing your ideas from start to finish!

Original source

You know that moment when you’re ready to post…
and you know you made the perfect image…
but you have absolutely no idea where you saved it?
Yeah. Same.

That’s exactly the problem we wanted to leave behind in 2025.

So we built a better way to store and organize your social media images and videos: Folders inside Publer’s Media Library.

Think of folders as a simple way to keep your content in order, so everything is easy to find when you need it. No more digging for that “final_final_v3.png”.

Meet folders in Publer’s Media Library

Folders let you organize your content in your own way. You can group your images and videos by:

• brand
• campaign
• content type
• or even by the way you work

And because content adds up fast, you’re not limited.

You can:

• create unlimited folders
• create folders inside folders (nested folders)
• move files or entire folders to other folders
• name and rename folders however you want

As your library grows, your structure can grow with it.

Wait, what is Publer’s Media Library?

If you’re new, Publer is a social media management platform that helps you build and manage an online presence across 13 social media networks, from creating content, to scheduling posts, tracking performance, and collaborating with your team.

The Media Library is just one piece of the puzzle. Think of it as your social content hub.

It’s the place where everything lives before it gets published. Or even after, for repurposing.

Inside Publer’s Media Library, you can:

• Store and manage all your images and videos
• Upload media directly from Google Drive, Dropbox, and OneDrive
• Search and add media from Giphy and Unsplash
• Create visuals using built-in tools like:
  • Canva
  • VistaCreate
  • PostNitro
  • ContentDrips
  • DALL·E 3
• Import testimonials and visuals from Senja

And the best part?

There are no storage limits for your media library if you’re in a paid Publer plan. (Say it louder for people in the back.)

You can use the Media Library as a full content management hub for social media, whether you’re managing one brand or twenty. And whether you’re working on a team or solo.

Organize your content on the go with Publer’s mobile app

Folders aren’t just for desktop.

You can organize, move, and manage your media folders directly from the Publer mobile app too.

That means whether you’re:

• Uploading a quick photo from your phone
• Saving campaign visuals while you’re out or commuting
• Scheduling posts away from your desk

your content stays organized everywhere.

From mobile, you can:

• Browse your existing folder structure
• Upload images and videos directly into the right folder
• Move media between folders
• Keep your Media Library clean without waiting to get back to desktop

So your Media Library doesn’t turn into a messy camera roll just because you’re working from your phone.

Everything stays in sync across desktop and mobile: same folders, same structure.

Finding content is easier than ever

Folders are cool. But it’s not the only way to organize or find media.

To make content even easier to find and reuse, Publer also lets you:

• Name media files for easy search
• Add labels to assets by campaign, theme, or purpose
• Mark media as favorites for instant access

So even if you’re working with hundreds, or thousands of assets, you’ll still know exactly where everything is.

How to use folders for better content management

Folders aren’t just about keeping things tidy. They’re about reducing the work you do: fewer clicks, fewer mistakes, and less time spent searching for assets.

When used well, folders quietly speed up your entire content workflow.

Here are some practical ways teams use them every day:

Organize by brand or client

If you manage multiple brands or clients, this one’s a no-brainer.

Create one top-level folder per brand or client, then add subfolders for:

• Campaigns
• Platforms
• Content types

This keeps assets clearly separated and avoids the classic mistake of scheduling the right post with the wrong brand’s visuals.

Separate content by format

Not all content is used the same way.

By creating folders for images, videos, reels, ads, and testimonials, you always know what’s ready to be scheduled. And where to find it.

This is especially helpful when you’re moving fast or switching between platforms that require different formats.

Plan campaigns ahead of time

Campaigns rarely come together all at once.

With folders, you can create a campaign folder early and start dropping assets in as they’re ready visuals, drafts, variations, or final versions.

When it’s time to schedule, everything is already in one place.

Keep evergreen content close

Some assets get reused constantly: logos, templates, brand visuals, or recurring creatives.

Store these in a dedicated evergreen folder and mark them as favorites.

That way, they’re always one click away, no searching, no re-uploading.

Match your real workflow

Content usually follows a journey, not a single step.

Draft → Approved → Ready to post.

With nested folders, your media can follow the same path as your content planning, whether you’re using Publer’s Ideas tab or working with approval flows.

The result? Less back-and-forth. More clarity. And content that moves forward instead of getting stuck.

Start your 2026 organized and ready!

We hope this update helps you step into 2026 feeling more organized, calmer, and way more efficient.

We can’t wait for you to try folders inside Publer’s Media Library and finally get your content management under control. It’s genuinely easy now.

No more excuses 😉

See you next year, kiddo!

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month!

Free trial included!

Updates you might have missed:

• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer
• Publer AI Now with Brand Voices and Analytics Fueled Answers
• New Photo & Video Editor Inside Publer
• Schedule polls for LinkedIn, X/Twitter, and Mastodon
• Automatically Comment, Share, and Delete Posts by Performance
• Build Social Media Automations with Publer API
• Publer Now Speaks Your Language: Italian, French, German, and Spanish

Start 2026 fully organized

Manage your social media assets with folders.

Original source

You know that moment when you’re ready to post…

and you
know you made the perfect image…

but you have absolutely no idea where you saved it?

Yeah. Same.

That’s exactly the problem we wanted to leave behind in 2025.

So we built a better way to store and organize your social media images and videos: Folders inside Publer’s Media Library.

Think of folders as a simple way to keep your content in order, so everything is easy to find when you need it. No more digging for that “final_final_v3.png”.

Meet folders in Publer’s Media Library

Folders let you
organize your content
in your own way. You can group your images and videos by:

• brand
• campaign
• content type
• or even by the way you work

And because content adds up fast, you’re not limited.

You can:

• create unlimited folders
• create folders inside folders (nested folders)
• move files or entire folders to other folders
• name and rename folders however you want

As your library grows, your structure can grow with it.

Wait, what is Publer’s Media Library?

If you’re new,
Publer
is a social media management platform that helps you build and manage an online presence across 13 social media networks, from creating content, to
scheduling
posts, tracking
performance
, and collaborating with your team.

The
Media Library
is just one piece of the puzzle. Think of it as your social content hub.

It’s the place where everything lives
before
it gets published. Or even after, for repurposing.

Inside Publer’s Media Library, you can:

• Store and manage all your images and videos

• Upload media directly from Google Drive, Dropbox, and OneDrive

• Search and add media from Giphy and Unsplash

• Create visuals using built-in tools like:

• Canva

• VistaCreate

• PostNitro

• ContentDrips

• DALL·E 3

• Import testimonials and visuals from Senja

And the best part?

There are no storage limits for your media library if you’re in a
paid Publer plan.
(Say it louder for people in the back.)

You can use the Media Library as a full content management hub for social media, whether you’re managing one brand or twenty. And whether you’re working on a team or solo.

Organize your content on the go with Publer’s mobile app

Organize your content on the go with Publer’s mobile app

Folders aren’t just for desktop.

You can organize, move, and manage your media folders directly from the Publer mobile app too.

That means whether you’re:

• Uploading a quick photo from your phone

• Saving campaign visuals while you’re out or commuting

• Scheduling posts away from your desk

your content stays organized everywhere.

From mobile, you can:

• Browse your existing folder structure

• Upload images and videos directly into the right folder

• Move media between folders

• Keep your Media Library clean without waiting to get back to desktop

So your Media Library doesn’t turn into a messy camera roll just because you’re working from your phone.

Everything stays in sync across desktop and mobile: same folders, same structure.

Finding content is easier than ever

Finding content is easier than ever

Folders are cool. But it’s not the only way to organize or find media.

To make content even easier to find and reuse, Publer also lets you:

• Name media files for easy
  search

• Add
  labels
  to assets by campaign, theme, or purpose

• Mark media as favorites for instant access

So even if you’re working with hundreds, or thousands of assets, you’ll still know exactly where everything is.

How to use folders for better content management

How to use folders for better content management

Folders aren’t just about keeping things tidy. They’re about
reducing the work you do:
fewer clicks, fewer mistakes, and less time spent searching for assets.

When used well, folders quietly speed up your entire content workflow.

Here are some practical ways teams use them every day:

Organize by brand or client

Organize by brand or client

If you manage multiple brands or clients, this one’s a no-brainer.

Create one top-level folder per brand or client, then add subfolders for:

• Campaigns
• Platforms
• Content types

This keeps assets clearly separated and avoids the classic mistake of scheduling the right post with the wrong brand’s visuals.

Separate content by format

Separate content by format

Not all content is used the same way.

By creating folders for images, videos, reels, ads, and testimonials, you always know what’s ready to be scheduled. And where to find it.

This is especially helpful when you’re moving fast or switching between platforms that require different formats.

Plan campaigns ahead of time

Plan campaigns ahead of time

Campaigns rarely come together all at once.

With folders, you can create a campaign folder early and start dropping assets in as they’re ready visuals, drafts, variations, or final versions.

When it’s time to schedule, everything is already in one place.

Keep evergreen content close

Keep evergreen content close

Some assets get reused constantly: logos, templates, brand visuals, or recurring creatives.

Store these in a dedicated evergreen folder and mark them as favorites.

That way, they’re always one click away, no searching, no re-uploading.

Match your real workflow

Match your real workflow

Content usually follows a journey, not a single step.

Draft → Approved → Ready to post.

With nested folders, your media can follow the same path as your content planning, whether you’re using Publer’s Ideas tab or working with
approval flows.

The result? Less back-and-forth. More clarity. And content that moves forward instead of getting stuck.

Start your 2026 organized and ready!

We hope this update helps you step into 2026 feeling more organized, calmer, and way more efficient.

We can’t wait for you to try folders inside Publer’s Media Library and finally get your content management under control. It’s genuinely easy now.

No more excuses 😉

See you next year, kiddo!

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month!

Free trial included!

Updates you might have missed:

• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer
• Publer AI Now with Brand Voices and Analytics Fueled Answers
• New Photo & Video Editor Inside Publer
• Schedule polls for LinkedIn, X/Twitter, and Mastodon
• Automatically Comment, Share, and Delete Posts by Performance
• Build Social Media Automations with Publer API
• Publer Now Speaks Your Language: Italian, French, German, and Spanish

Start 2026 fully organized
Manage your social media assets with folders.

Try Folders Now

Original source

As the year comes to an end, we wanted to pause and simply say thank you!

This year has been another important chapter in Publer‘s journey. We shipped new features, improved existing ones, launched Linkie as a standalone link-in-bio tool, fixed countless bugs, and learned a lot along the way.

But more importantly, we continued to build with you, through your feedback, ideas, and trust.

Every post you scheduled, every account you connected, and every message you shared with our team helped shape what we’ve built today. Your real-world needs continue to guide our decisions, and we don’t take that lightly.

Behind the scenes, we’ve been focused on making our products faster, more reliable, more accessible, and easier to use while staying true to what matters most: empowering your online presence.

2025 Roadmap

In the first quarter, we focused on two main fronts: new integrations and new social media post types.

• Publer x Contentdrips: Viral Posts from Ready-Made Templates (January 28, 2025)
• Publer x PostNitro: Schedule AI-Powered Carousels (January 28, 2025)
• Publer x Dub: Automate Link Shortening on Social Media (January 28, 2025)
• Schedule Facebook Text Posts with Backgrounds to Boost Your Engagement (March 5, 2025)
• Schedule Facebook Collaborative Posts and Branded Content (March 12, 2025)
• Schedule Social Media Polls for LinkedIn, Twitter, & Mastodon with Publer (March 20, 2025)
• Connect Instagram Without Facebook: Publer Now Supports Direct Instagram Integration (March 31, 2025)

Bulk scheduling via CSV, one of Publer’s oldest features, also underwent a major overhaul and now supports alt text, scheduled comments, Pinterest boards, post subtypes (reel, story, or short), CTAs, and reminders.

In the second quarter, we focused on expanding into new markets, both geographically and programmatically.

Hello, world! Ciao! Bonjour! ¡Hola! Hallo! Përshëndetje! 👋

• Publer Now Speaks Your Language: Italian, French, German, Spanish, and Albanian! (July 3, 2025)
• Build Social Media Automations with Publer API – Now Available in the Business Plan (September 3, 2025)

Meanwhile, Linkie evolved into its own brand identity and is ready to integrate with Publer (and potentially other social media tools that offer APIs).

Try Linkie For Free! No registration required

Given the incredible success of Publer API, in the third quarter, we introduced some automations to Publer UI, along with a new photo & video editor and a Publer AI fueled by custom brand voices and analytics.

• Automatically Comment, Share, and Delete Posts by Performance (September 22, 2025)
• All-in-One Editing: Upgraded Photo Editor & New Video Editor in Publer (September 25, 2025)
• NEW in Publer AI: Brand Voices and Analytics Fueled AI Answers (September 30, 2025)

We’re closing out the year on a strong note with some major improvements to help you show up consistently on social media without the stress.

• The Best Way to Store and Manage Your Social Content in 2026 – Now With Folders (December 29, 2025)
• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer (March 26, 2026)

2025 By The Numbers

This year, we released over 16 major updates and countless improvements across the web platform and mobile app!

We’ve surpassed half a million registered users on Publer and welcomed over 2,000 users to Linkie.

Trusted by 500,000+ social media managers, marketing agencies, and global brands.

And counted 5 million posts published across 13 social channels.

Moneywise, we’re ending 2025 with $3.3M in ARR, a 70% increase from the previous year, while remaining entirely bootstrapped.

Beyond the free versions of Publer and Linkie, we give back to the social media community by offering a growing collection of free, handy tools that require no login and remain completely ad-free.

Speaking of which, have you checked the social media holidays for 2026 yet?

In return, the community has shown incredible support, bringing millions of visitors to our website and millions of downloads of our mobile app.

✨ Publer App is available both on App Store and Google Play! ✨

And for those who enjoy our free tools, there’s also the option to buy us a coffee, support that goes entirely toward team perks, like our year-end team celebration dinner 🍷

Plans for 2026

Although our roadmaps are always quarterly and primarily driven by your feedback, we already have a vision for 2026.

Besides the never-ending improvements to our platforms, here are some of the main objectives:

• Replace Publer’s current link-in-bio feature with an integration with Linkie. You won’t lose anything as the free version of Linkie will be sufficient, but if you’re looking to get more from your link-in-bio, such as custom domains and advanced analytics, we recommend purchasing a lifetime deal for Linkie Plus (offer expires December 31st, 2025).
• Further expand what the Publer API can do for automation marketers. In addition to Zapier and Pabbly, which are already in development, we aim to offer integrations with n8n, Make, and other major automation tools. Webhooks are definitely on our radar as well.
• The much-anticipated unified inbox for messages, comments, and more. Kibo is an upcoming standalone product that will offer a free integration with Publer for basic monitoring and responding, while providing a much broader set of capabilities for businesses focused on customer support and marketing.

I’ll share more details on my personal profiles in the coming days.

Feel free to share more ideas on the respective feedback pages: Publer, Linkie, and Kibo.

Thank you once again for being part of our journey.

Wishing you and your loved ones a peaceful holiday season and a healthy, prosperous New Year.

Warm regards,

💚

Boost your social media!

Publer makes it easy to create, schedule and manage content that generates results.

Join 500K+ marketers!

Ervin Kalemi

Founder & CEO

With over 10 years of experience in software development, entrepreneurship, digital marketing, and social media, I strive every day to bring the best solutions that will empower your online presence through publer.com, www.linkie.bio, and www.kibo.ai.

Original source

As the year comes to an end, we wanted to pause and simply say
thank you!

This year has been another important chapter in
Publer’s journey. We shipped new features, improved existing ones, launched
Linkie as a standalone link-in-bio tool, fixed countless bugs, and learned a lot along the way.

But more importantly, we continued to build
with you, through your feedback, ideas, and trust.

Every post you scheduled, every account you connected, and every message you shared with our team helped shape what we’ve built today. Your real-world needs continue to guide our decisions, and we don’t take that lightly.

Behind the scenes, we’ve been focused on making our products faster, more reliable, more accessible, and easier to use while staying true to what matters most: empowering your online presence.

2025 Roadmap

In the first quarter, we focused on two main fronts: new integrations and new social media post types.

• Publer x Contentdrips: Viral Posts from Ready-Made Templates
  January 28, 2025

• Publer x PostNitro: Schedule AI-Powered Carousels
  January 28, 2025

• Publer x Dub: Automate Link Shortening on Social Media
  January 28, 2025

• Schedule Facebook Text Posts with Backgrounds to Boost Your Engagement
  March 5, 2025

• Schedule Facebook Collaborative Posts and Branded Content
  March 12, 2025

• Schedule Social Media Polls for LinkedIn, Twitter, & Mastodon with Publer
  March 20, 2025

• Connect Instagram Without Facebook: Publer Now Supports Direct Instagram Integration
  March 31, 2025

Bulk scheduling via CSV, one of Publer’s oldest features, also underwent a major overhaul and now supports alt text, scheduled comments, Pinterest boards, post subtypes (reel, story, or short), CTAs, and reminders.

In the second quarter, we focused on expanding into new markets, both geographically and programmatically.

• "Hello, world! Ciao! Bonjour! ¡Hola! Hallo! Përshëndetje! 👋"

• Publer Now Speaks Your Language: Italian, French, German, Spanish, and Albanian!
  July 3, 2025

• Build Social Media Automations with Publer API – Now Available in the Business Plan
  September 3, 2025

Meanwhile, Linkie evolved into its own brand identity and is ready to integrate with Publer (and potentially other social media tools that offer APIs).

Try Linkie For Free!

No registration required

Given the incredible success of Publer API, in the third quarter, we introduced some automations to Publer UI, along with a new photo & video editor and a Publer AI fueled by custom brand voices and analytics.

• Automatically Comment, Share, and Delete Posts by Performance
  September 22, 2025

• All-in-One Editing: Upgraded Photo Editor & New Video Editor in Publer
  September 25, 2025

• NEW in Publer AI: Brand Voices and Analytics Fueled AI Answers
  September 30, 2025

We’re closing out the year on a strong note with some major improvements to help you show up consistently on social media without the stress.

• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer
  December 16, 2025

• The Best Way to Store and Manage Your Social Content in 2026 – Now With Folders
  December 29, 2025

• Plan, collaborate, and turn ideas into posts in one place with Publer
  December 31, 2025

2025 By The Numbers

This year, we released over
16 major updates
and countless improvements across the web platform and mobile app!

We’ve surpassed half a million registered users on Publer and welcomed over 2,000 users to Linkie.

500K
Trusted by 500,000+ social media managers,
marketing agencies, and global brands

And counted 5 million posts published across 13 social channels.

Moneywise, we’re ending 2025 with
$3.3M in ARR, a 70% increase from the previous year, while remaining entirely bootstrapped.

Beyond the free versions of Publer and Linkie, we give back to the social media community by offering a growing collection of free, handy tools that require no login and remain completely ad-free.

Speaking of which, have you checked the social media holidays for 2026 yet?

In return, the community has shown incredible support, bringing millions of visitors to our website and millions of downloads of our mobile app.

✨ Publer App is available both on
App Store
and Google Play! ✨

And for those who enjoy our free tools, there’s also the option to
buy us a coffee, support that goes entirely toward team perks, like our year-end team celebration dinner 🍷

Plans for 2026

Although our roadmaps are always quarterly and primarily driven by your feedback, we already have a vision for 2026.

Besides the never-ending improvements to our platforms, here are some of the main objectives:

• Replace Publer’s current link-in-bio feature with an integration with Linkie

  You won’t lose anything as the free version of Linkie will be sufficient, but if you’re looking to get more from your link-in-bio, such as custom domains and advanced analytics, we recommend purchasing a lifetime deal for Linkie Plus

  (offer expires December 31st, 2025).

• Further expand what the Publer API can do for automation marketers

  In addition to Zapier and Pabbly, which are already in development, we aim to offer integrations with n8n, Make, and other major automation tools.

  Webhooks are definitely on our radar as well.

• The much-anticipated unified inbox for messages, comments, and more

  Kibo is an upcoming standalone product that will offer a free integration with Publer for basic monitoring and responding, while providing a much broader set of capabilities for businesses focused on customer support and marketing.

I’ll share more details on my personal profiles in the coming days.

Feel free to share more ideas on the respective feedback pages: Publer, Linkie, and Kibo.

Thank you once again for being part of our journey.

Wishing you and your loved ones a peaceful holiday season and a healthy, prosperous New Year.

Warm regards,

💚

Boost your social media!
Publer makes it easy to create, schedule and manage content that generates results.
Join 500K+ marketers!

Ervin Kalemi
Founder & CEO
With over 10 years of experience in software development, entrepreneurship, digital marketing, and social media, I strive every day to bring the best solutions that will empower your online presence through publer.com, www.linkie.bio, and www.kibo.ai.

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