Publer Release Notes

Instagram Trial Reels with Publer

Instagram introduced Trial Reels in December 2024, a new type of Reel designed to help creators and businesses test content and reach new audiences at the same time.

Unlike regular Reels, Trial Reels are first shown only to people who don’t follow you. This creates a low-pressure space to experiment with ideas, formats, hooks, and videos, while still giving you guaranteed exposure beyond your existing audience.

Now, you can schedule Instagram Trial Reels directly with Publer, making it easier to test consistently, learn faster, and turn winning content into real growth.

In this blog, you’ll learn how to:

• Understand what Instagram Trial Reels are and how they work
• Schedule Trial Reels automatically with Publer
• Add trending sounds at publish time using push notifications
• Repurpose existing content into Trial Reels
• Make quick edits with Publer’s built-in editor
• Track performance and decide what to scale
• Turn Trial Reels into a repeatable growth system

Let’s dive in.

What Are Instagram Trial Reels?

Instagram Trial Reels are Reels that are initially distributed exclusively to non-followers.

The idea behind them is simple:

• You publish a Reel as a Trial
• Instagram tests it with new audiences
• You review performance based on views and engagement
• You decide whether or not to add it to your profile as a regular Reel (so your own audience can see it)

Trial Reels were introduced to encourage experimentation without the fear of posting something that might not resonate with your current audience.

But in practice, they offer something more powerful: a built-in discovery channel.

Every Trial Reel is intentionally pushed to people who don’t know you yet. That means testing and growth happen at the same time.

Instead of:

“Let me test this and then grow”

Trial Reels allow:

“Let me test by growing… and grow further”

This makes them one of the few places on Instagram where experimentation and discovery overlap by design. To learn more about what Trial Reels are and how you creators are using them to grow on Instagram, check out this in-depth guide.

Why Scheduling Trial Reels Matters

The real advantage of Trial Reels comes from consistency.

Posting one Trial Reel occasionally won’t move the needle much. But testing multiple ideas over time (formats, sounds, angles, pacing) quickly reveals patterns.

With Publer, you can schedule Trial Reels just like regular Instagram Reels, so experimentation doesn’t depend on daily manual posting.

Scheduling helps you:

• Test more ideas with less effort
• Stay consistent without being glued to Instagram
• Turn experimentation into a repeatable workflow

How to Schedule Instagram Trial Reels With Publer

If you’re new here, Publer is a social media management and scheduling tool built for creators, marketers, and businesses who want to plan, publish, and analyze content across multiple platforms from one place. With Publer, you can schedule Instagram Reels, posts, carousels, stories, and now Trial Reels.

Scheduling a Trial Reel with Publer is very simple and similar to scheduling a normal Reel:

Once you have signed up for free and connected your Instagram account, you can:

• Go to the Create tab and select your Instagram account
• Upload a video or select one from your Media Library
• Add your caption and hashtags and turn on the “Post as Trial Reel” toggle
• (Optional) Enable automatic sharing to your feed. When turned on, Publer will automatically publish a Trial Reel to your profile once it performs well.
• Finally, hit “Save” and schedule your Trial Reel by picking your desired date and time
• Your Trial Reel will appear on your calendar. That way you and your team can visualize your Trial Reels strategy and make changes to your scheduled Trial Reels before going live.

Instead of remembering to post manually, your Trial Reels run automatically in the background.

PS: Just like with normal Reels, you can also choose a thumbnail for your Trial Reel before it goes live.

Extra Option: Add Trending Sounds with Push Notifications

Want to use the latest trending sounds? Push notification scheduling using Publer’s mobile app lets you plan your Trial Reels ahead of time while still adding trending sounds manually at publish time.

When it’s time to post, you’ll receive a notification from Publer with everything ready: your video is already downloaded, and your caption and hashtags are copied. Simply open Instagram, upload the downloaded video, paste the caption and select a trending sound before publishing.

This is especially useful because:

• Trending sounds help Trial Reels feel timely and perform better
• Instagram requires sounds to be added at publish time
• Trends evolve quickly, making early scheduling risky

It also makes it easy to test the same video with different sounds, another layer of experimentation.

Repurpose Existing Content for Trial Reels

Because Trial Reels are shown only to non-followers, they’re ideal for repurposing content.

With Publer, you can:

• Reuse older Instagram Reels
• Repurpose YouTube Shorts
• Repost TikToks
• Turn story videos into Trial Reels

If you’re reusing older Instagram Reels, small edits are recommended to avoid potential duplicate content issues that might lower reach. Even minor changes can give content a fresh chance to perform.

Repurposing lets you increase testing volume without increasing production time, while still reaching new audiences.

Make Quick Edits with Publer’s Built-In Editor

Before scheduling a Trial Reel, you can make quick edits directly inside Publer with our built-in Video Editor.

You can:

• Trim videos
• Adjust aspect ratios/sizing
• Add text & stickers
• Add filters

This is especially helpful when testing multiple versions of the same video or refreshing older Reels before reposting them as a Trial.

Monitor Performance & Decide What to Share on Profile

If you’ve enabled automatic sharing, Publer will add a Trial Reel to your profile automatically when it performs well.

If not, you can still use Publer Analytics to:

• Monitor Trial Reel performance in real time
• See which videos resonate most
• Decide whether to share a Trial Reel on your profile (this step is done natively on Instagram)

You stay fully in control of what gets scaled and when.

How to Scale High-Performing Trial Reels

Many creators opt to convert a successful Trial Reel directly into a regular Reel on Instagram. In practice, this doesn’t always deliver the best results.

According to Instagram experts and creators, posting the video as a new Reel often performs better.

Why:

• New Reels appear at the top of your profile and appear as new post
• Converted Trial Reels keep their original publish date and may appear buried on your profile

Since the video already performed well with non-followers, it often has strong potential to perform well again with your audience.

With Publer, this is easy:

• Find your previously published Trial Reel on your Calendar or in the Analytics tab.
• Tap “Reuse”
• Make small edits if needed
• Schedule it as a regular Reel at the optimal time. Voila!

Get Trial Reel Ideas From Competitors

With Publer’s Competitor Analysis, you can view all the posts (including Trial Reels) published by your competitors and other creators on Instagram. Simply add them as your Instagram competitors and voilà.

While Trial Reels aren’t labeled publicly, seeing all their Reels makes it easy to:

• Spot repeated or experimental content
• Compare what appears on competitors’ profiles vs. what you see on Competitor Analysis on Publer
• Identify formats, hooks, or ideas worth testing yourself

This helps you approach Trial Reels more strategically and schedule your own tests in Publer with clear intent.

Turn Trial Reels Into a Growth System With Publer

Trial Reels give you a rare opportunity on Instagram: a way to experiment while consistently reaching new audiences. Trial Reels deliver the most value when treated as a system, not a one-off feature.

Scheduling them with Publer helps you:

• Test ideas consistently
• Learn what works faster
• Grow your reach without extra effort
• Build a structured workflow for experimentation and scaling

Instead of guessing what to post, you create a cycle of:

test → learn → scale → repeat.

Excited? Log in to Publer and schedule your first Instagram Trial Reel today.

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month!

Free trial included!

Other updates you might have missed:

• Plan, collaborate, and turn ideas into posts in one place with Publer’s Ideas Tab
• The Best Way to Store and Manage Your Social Content in 2026 – Now With Folders
• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer
• Publer AI Now with Brand Voices and Analytics Fueled Answers
• New Photo & Video Editor Inside Publer
• Schedule polls for LinkedIn, X/Twitter, and Mastodon

Grow Faster With Instagram Trial Reels
Schedule Trial Reels automatically and reach new audiences.

Excited? Log in to Publer and schedule your first Instagram Trial Reel today.

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Publer Ideas: A smarter way to plan and collaborate

What if I told you the way you plan, create, and collaborate on social media content… isn’t efficient enough?

Because if you’re still juggling ideas between notes, project tools, docs, and AI chats, chances are your workflow is slowing you down.

That’s exactly why we built Publer’s new Ideas tab.

A brand-new space inside Publer designed to help you collect ideas, collaborate with your team, and turn ideas into real posts faster, all in one place.

Meet Publer Ideas: A smarter way to plan and collaborate

If you’re new here, Publer is a social media management tool that supports content creation, scheduling, collaboration, and analytics for 13+ social channels.

Until now, you could already:

• Plan content with the calendar
• Collaborate using approvals and internal notes
• Schedule and analyze posts across platforms

But content planning and ideation deserved more.

So we took it up a notch.

Publer Ideas gives you a more efficient, visual, and collaborative way to go from “this could be a good idea” to “this post is ready to go live.”

Let’s explore it together.

A Kanban-style workflow that matches how you actually work

The Ideas tab uses a Kanban view, similar to tools like Asana or Trello, where you can drag and drop ideas across columns as they progress.

By default, you’ll see four columns:

• To Do
• In Progress
• In Review
• Done

But nothing here is set in stone.

You can add, delete, rename, or customize columns to fully match your workflow, whether you’re working solo or collaborating with a team.

If a step exists in your workflow, like Slack messages or comments (“needs visuals”, “waiting for approval”, “repurpose later”), it probably deserves its own column. The goal is to reflect how you actually work, not force a new process.

To Do: Collect ideas instead of forgetting them

To start adding ideas, click Add New Idea and drop your thought into any column.

If you’re using the default setup, we recommend starting with “To Do.”

This column can be your idea inbox. It is where rough, unpolished ideas belong. You’re not expected to have a clear structure or a finished concept yet.

Use “To Do” as a dumping ground for:

• Half-formed thoughts
• Hooks you saw on social media
• Campaign angles
• Reusable content ideas
• “This worked before, reuse later” notes

Your future self will thank you for storing everything.

For social media managers and teams, this is especially useful for:

• Saving campaign ideas ahead of time
• Collecting inspiration from trends or competitors
• Keeping a visible backlog of collective content ideas

Best practice:
Don’t overthink ideas at this stage. The value of “To Do” is speed. Capture first, refine later.

You can also take things a step further by selecting who owns an idea and who gets visibility over it.

When ownership is clear, you can assign ideas to yourself or to specific teammates. This helps avoid the classic “Who’s working on this?” moment and makes it obvious who’s responsible for moving the idea forward.

At the same time, you control the privacy.

If you want to explore an idea on your own first, you can keep it private until it’s ready to share. If you’d rather get early input, make it public and invite teammates to weigh in before it becomes a full draft.

This flexibility means you can collaborate intentionally, sharing ideas when feedback adds value, and working solo when focus matters more.

In Progress: Turn ideas into real drafts (Notion-style)

Once an idea starts taking shape, move it to “In Progress.”

This is where a rough thought becomes a real draft, whether that means an outline, a partially written post, or a fully developed piece of content.

Inside each idea, you can work in a Notion-like document where you’re free to build the post in the way that suits you best.

You can:

• Add titles and headings to define the angle
• Write full paragraphs and highlight in bold or italic
• Use lists to organize key messages
• Insert images or videos for visual context or inspiration

Some teams use this stage to structure the post. Others use it to write the entire post from start to finish. Both approaches work.

If you prefer to write manually, you can develop the full caption, thread, or post right here. If you’d rather prepare context for Publer AI, you can use this space to explain the idea, the goal, and the structure instead. Either way, everything stays tied to the idea. This makes it easy to:

• Fully develop the post in one place
• Share clear context with teammates or clients
• Collaborate on real content instead of notes
• Prepare a clean, high-quality input for Publer AI later on

Because the draft lives inside the idea itself, there’s no need to jump between tools or re-explain your thinking. Whether you stop at an outline or go all the way to a finished post, In Progress supports both workflows, without forcing you into one way of working.

In Review: Collaborate, discuss, and approve

Need feedback from clients or teammates? Time to move the idea to “In Review.”

This column shows that the idea is ready to be looked at, discussed, and improved, but not published yet.

Here, your team or client can:

• Read the idea or draft in full
• Leave feedback using Internal Notes
• Suggest changes or ask questions directly next to the content

Because everything happens in one place, feedback stays clear and easy to follow. There’s no confusion about versions and no need to search through messages or emails. This step is especially useful when you need approval, alignment on tone, or a final check before moving forward. Once the feedback is done, simply drag the idea to “Done.” This clearly shows that it’s approved and ready for the next step, turning it into a post and scheduling it.

Done: From idea to post, instantly with Publer

This is where things get fun. Once your idea is finalized, simply tap Use Idea.

From here, you’re in full control of how the post moves forward. If you’ve already written the post and it’s ready to publish, you can use it exactly as it is and send it straight to the post composer.

If you’d like help improving it, Publer AI can step in. Publer AI uses your entire idea as context, follows the structure and notes you’ve added, and writes or refines the post in your selected Brand Voice. Because it understands the full idea, the output stays aligned with your original intent.

You can then fine-tune the result inside the AI chat, ask for small improvements or alternative versions, and insert the final version directly into the composer when you’re happy with it.

This step is especially useful when you’re short on time, want a second pair of eyes on your copy, or need to move fast without sacrificing quality. Whether you publish the post as written or let AI help polish it, turning an idea into a ready-to-schedule post stays quick and simple.

Take Notion, Asana, and ChatGPT with you – via Publer mobile app

If you haven’t checked out the Publer mobile app yet, now’s the time. Everything you can do on Publer web fits right in your pocket.

Create content with AI, schedule posts, plan on the calendar, track performance in analytics, and collaborate with your team—all from your phone.

And now, with the launch of Ideas, your ideas go mobile too. Follow the progress of your content, jump into discussions, and keep planning moving forward wherever you are.

If I were you, I’d download it right now.

One workflow in one tool

Publer Ideas brings structure to your thinking and clarity to your workflow. Instead of juggling tools, notes, and chats, you have one place where ideas are captured, developed, reviewed, and turned into real posts. Fewer steps. More content actually getting published.

You’ll see the benefits as soon as you start using Ideas. We’ve been using them for a while internally to test the feature, and dare we say it’s a far better way to plan, collaborate, and create content.

Try it yourself now and get the content flowing!

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month!
Free trial included!

Updates you might have missed:

• The Best Way to Store and Manage Your Social Content in 2026 – Now With Folders
• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer
• Publer AI Now with Brand Voices and Analytics Fueled Answers
• New Photo & Video Editor Inside Publer
• Schedule polls for LinkedIn, X/Twitter, and Mastodon
• Automatically Comment, Share, and Delete Posts by Performance
• Build Social Media Automations with Publer API
• Publer Now Speaks Your Language: Italian, French, German, and Spanish
• Connect Instagram Without Facebook (Direct IG Integration)

Get Started For Free With Publer
Start managing your ideas from start to finish!

Original source Report a problem

You know that moment when you’re ready to post…

and you
know you made the perfect image…

but you have absolutely no idea where you saved it?

Yeah. Same.

That’s exactly the problem we wanted to leave behind in 2025.

So we built a better way to store and organize your social media images and videos: Folders inside Publer’s Media Library.

Think of folders as a simple way to keep your content in order, so everything is easy to find when you need it. No more digging for that “final_final_v3.png”.

Meet folders in Publer’s Media Library

Folders let you
organize your content
in your own way. You can group your images and videos by:

• brand
• campaign
• content type
• or even by the way you work

And because content adds up fast, you’re not limited.

You can:

• create unlimited folders
• create folders inside folders (nested folders)
• move files or entire folders to other folders
• name and rename folders however you want

As your library grows, your structure can grow with it.

Wait, what is Publer’s Media Library?

If you’re new,
Publer
is a social media management platform that helps you build and manage an online presence across 13 social media networks, from creating content, to
scheduling
posts, tracking
performance
, and collaborating with your team.

The
Media Library
is just one piece of the puzzle. Think of it as your social content hub.

It’s the place where everything lives
before
it gets published. Or even after, for repurposing.

Inside Publer’s Media Library, you can:

• Store and manage all your images and videos

• Upload media directly from Google Drive, Dropbox, and OneDrive

• Search and add media from Giphy and Unsplash

• Create visuals using built-in tools like:

• Canva

• VistaCreate

• PostNitro

• ContentDrips

• DALL·E 3

• Import testimonials and visuals from Senja

And the best part?

There are no storage limits for your media library if you’re in a
paid Publer plan.
(Say it louder for people in the back.)

You can use the Media Library as a full content management hub for social media, whether you’re managing one brand or twenty. And whether you’re working on a team or solo.

Organize your content on the go with Publer’s mobile app

Organize your content on the go with Publer’s mobile app

Folders aren’t just for desktop.

You can organize, move, and manage your media folders directly from the Publer mobile app too.

That means whether you’re:

• Uploading a quick photo from your phone

• Saving campaign visuals while you’re out or commuting

• Scheduling posts away from your desk

your content stays organized everywhere.

From mobile, you can:

• Browse your existing folder structure

• Upload images and videos directly into the right folder

• Move media between folders

• Keep your Media Library clean without waiting to get back to desktop

So your Media Library doesn’t turn into a messy camera roll just because you’re working from your phone.

Everything stays in sync across desktop and mobile: same folders, same structure.

Finding content is easier than ever

Finding content is easier than ever

Folders are cool. But it’s not the only way to organize or find media.

To make content even easier to find and reuse, Publer also lets you:

• Name media files for easy
  search

• Add
  labels
  to assets by campaign, theme, or purpose

• Mark media as favorites for instant access

So even if you’re working with hundreds, or thousands of assets, you’ll still know exactly where everything is.

How to use folders for better content management

How to use folders for better content management

Folders aren’t just about keeping things tidy. They’re about
reducing the work you do:
fewer clicks, fewer mistakes, and less time spent searching for assets.

When used well, folders quietly speed up your entire content workflow.

Here are some practical ways teams use them every day:

Organize by brand or client

Organize by brand or client

If you manage multiple brands or clients, this one’s a no-brainer.

Create one top-level folder per brand or client, then add subfolders for:

• Campaigns
• Platforms
• Content types

This keeps assets clearly separated and avoids the classic mistake of scheduling the right post with the wrong brand’s visuals.

Separate content by format

Separate content by format

Not all content is used the same way.

By creating folders for images, videos, reels, ads, and testimonials, you always know what’s ready to be scheduled. And where to find it.

This is especially helpful when you’re moving fast or switching between platforms that require different formats.

Plan campaigns ahead of time

Plan campaigns ahead of time

Campaigns rarely come together all at once.

With folders, you can create a campaign folder early and start dropping assets in as they’re ready visuals, drafts, variations, or final versions.

When it’s time to schedule, everything is already in one place.

Keep evergreen content close

Keep evergreen content close

Some assets get reused constantly: logos, templates, brand visuals, or recurring creatives.

Store these in a dedicated evergreen folder and mark them as favorites.

That way, they’re always one click away, no searching, no re-uploading.

Match your real workflow

Match your real workflow

Content usually follows a journey, not a single step.

Draft → Approved → Ready to post.

With nested folders, your media can follow the same path as your content planning, whether you’re using Publer’s Ideas tab or working with
approval flows.

The result? Less back-and-forth. More clarity. And content that moves forward instead of getting stuck.

Start your 2026 organized and ready!

We hope this update helps you step into 2026 feeling more organized, calmer, and way more efficient.

We can’t wait for you to try folders inside Publer’s Media Library and finally get your content management under control. It’s genuinely easy now.

No more excuses 😉

See you next year, kiddo!

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month!

Free trial included!

Updates you might have missed:

• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer
• Publer AI Now with Brand Voices and Analytics Fueled Answers
• New Photo & Video Editor Inside Publer
• Schedule polls for LinkedIn, X/Twitter, and Mastodon
• Automatically Comment, Share, and Delete Posts by Performance
• Build Social Media Automations with Publer API
• Publer Now Speaks Your Language: Italian, French, German, and Spanish

Start 2026 fully organized
Manage your social media assets with folders.

Try Folders Now

Original source Report a problem

As the year comes to an end, we wanted to pause and simply say
thank you!

This year has been another important chapter in
Publer’s journey. We shipped new features, improved existing ones, launched
Linkie as a standalone link-in-bio tool, fixed countless bugs, and learned a lot along the way.

But more importantly, we continued to build
with you, through your feedback, ideas, and trust.

Every post you scheduled, every account you connected, and every message you shared with our team helped shape what we’ve built today. Your real-world needs continue to guide our decisions, and we don’t take that lightly.

Behind the scenes, we’ve been focused on making our products faster, more reliable, more accessible, and easier to use while staying true to what matters most: empowering your online presence.

2025 Roadmap

In the first quarter, we focused on two main fronts: new integrations and new social media post types.

• Publer x Contentdrips: Viral Posts from Ready-Made Templates
  January 28, 2025

• Publer x PostNitro: Schedule AI-Powered Carousels
  January 28, 2025

• Publer x Dub: Automate Link Shortening on Social Media
  January 28, 2025

• Schedule Facebook Text Posts with Backgrounds to Boost Your Engagement
  March 5, 2025

• Schedule Facebook Collaborative Posts and Branded Content
  March 12, 2025

• Schedule Social Media Polls for LinkedIn, Twitter, & Mastodon with Publer
  March 20, 2025

• Connect Instagram Without Facebook: Publer Now Supports Direct Instagram Integration
  March 31, 2025

Bulk scheduling via CSV, one of Publer’s oldest features, also underwent a major overhaul and now supports alt text, scheduled comments, Pinterest boards, post subtypes (reel, story, or short), CTAs, and reminders.

In the second quarter, we focused on expanding into new markets, both geographically and programmatically.

• "Hello, world! Ciao! Bonjour! ¡Hola! Hallo! Përshëndetje! 👋"

• Publer Now Speaks Your Language: Italian, French, German, Spanish, and Albanian!
  July 3, 2025

• Build Social Media Automations with Publer API – Now Available in the Business Plan
  September 3, 2025

Meanwhile, Linkie evolved into its own brand identity and is ready to integrate with Publer (and potentially other social media tools that offer APIs).

Try Linkie For Free!

No registration required

Given the incredible success of Publer API, in the third quarter, we introduced some automations to Publer UI, along with a new photo & video editor and a Publer AI fueled by custom brand voices and analytics.

• Automatically Comment, Share, and Delete Posts by Performance
  September 22, 2025

• All-in-One Editing: Upgraded Photo Editor & New Video Editor in Publer
  September 25, 2025

• NEW in Publer AI: Brand Voices and Analytics Fueled AI Answers
  September 30, 2025

We’re closing out the year on a strong note with some major improvements to help you show up consistently on social media without the stress.

• Schedule threads for X (Twitter), Threads App, Mastodon & Bluesky at once with Publer
  December 16, 2025

• The Best Way to Store and Manage Your Social Content in 2026 – Now With Folders
  December 29, 2025

• Plan, collaborate, and turn ideas into posts in one place with Publer
  December 31, 2025

2025 By The Numbers

This year, we released over
16 major updates
and countless improvements across the web platform and mobile app!

We’ve surpassed half a million registered users on Publer and welcomed over 2,000 users to Linkie.

500K
Trusted by 500,000+ social media managers,
marketing agencies, and global brands

And counted 5 million posts published across 13 social channels.

Moneywise, we’re ending 2025 with
$3.3M in ARR, a 70% increase from the previous year, while remaining entirely bootstrapped.

Beyond the free versions of Publer and Linkie, we give back to the social media community by offering a growing collection of free, handy tools that require no login and remain completely ad-free.

Speaking of which, have you checked the social media holidays for 2026 yet?

In return, the community has shown incredible support, bringing millions of visitors to our website and millions of downloads of our mobile app.

✨ Publer App is available both on
App Store
and Google Play! ✨

And for those who enjoy our free tools, there’s also the option to
buy us a coffee, support that goes entirely toward team perks, like our year-end team celebration dinner 🍷

Plans for 2026

Although our roadmaps are always quarterly and primarily driven by your feedback, we already have a vision for 2026.

Besides the never-ending improvements to our platforms, here are some of the main objectives:

• Replace Publer’s current link-in-bio feature with an integration with Linkie

  You won’t lose anything as the free version of Linkie will be sufficient, but if you’re looking to get more from your link-in-bio, such as custom domains and advanced analytics, we recommend purchasing a lifetime deal for Linkie Plus

  (offer expires December 31st, 2025).

• Further expand what the Publer API can do for automation marketers

  In addition to Zapier and Pabbly, which are already in development, we aim to offer integrations with n8n, Make, and other major automation tools.

  Webhooks are definitely on our radar as well.

• The much-anticipated unified inbox for messages, comments, and more

  Kibo is an upcoming standalone product that will offer a free integration with Publer for basic monitoring and responding, while providing a much broader set of capabilities for businesses focused on customer support and marketing.

I’ll share more details on my personal profiles in the coming days.

Feel free to share more ideas on the respective feedback pages: Publer, Linkie, and Kibo.

Thank you once again for being part of our journey.

Wishing you and your loved ones a peaceful holiday season and a healthy, prosperous New Year.

Warm regards,

💚

Boost your social media!
Publer makes it easy to create, schedule and manage content that generates results.
Join 500K+ marketers!

Ervin Kalemi
Founder & CEO
With over 10 years of experience in software development, entrepreneurship, digital marketing, and social media, I strive every day to bring the best solutions that will empower your online presence through publer.com, www.linkie.bio, and www.kibo.ai.

Original source Report a problem

Fun fact

X (formerly Twitter) still doesn’t let you schedule threads natively.

How to schedule Twitter threads in advance?

You need a social media scheduling tool that supports threads.

And the best threads scheduling tool?

Publer.

(No modesty here.)

With Publer, you can create and schedule threads for:

• X (Twitter)
• Threads App
• Mastodon
• Bluesky

…all at the same time, in one single view, in a composer that looks just like X threads composer.

If you’ve been around for a while, you already know Publer has supported Twitter threads for years. But with our latest revamp, creating and scheduling threads across multiple platforms at once is now stupidly fast, simple, and efficient.

We like making things stupidly simple around here.

Think of creating and scheduling threads as a one-minute task.

Because… it pretty much is now.

Below, you can find a step-by-step guide.

How to schedule Twitter threads with Publer (step-by-step)

And schedule threads for Threads App, Mastodon, and Bluesky too.

Step 1: Sign up with Publer and connect your accounts
(X/Twitter, and Threads App, Mastodon, Bluesky, whichever you want.)

Step 2: Go to the Create tab and select the accounts you want to create & schedule a thread for.

Step 3: Write the first post of your thread
Add text, links, images, or videos. Or let Publer AI write it for you.

Step 4: Tap “Add to thread” to add more posts.

Step 5 (optional): Customize per account if needed by selecting the part of the thread and the social account where you want to make changes. In case you want to apply your changes to all your accounts, tap “Apply to all.”

Step 6: (Optional) Add conditions
Add time delays between the segments of the thread, or for the rest of the thread to go live based on first post engagement or reach thresholds.

Step 7: (Optional for X) Wrap the last post of the thread.
Make it the final “summary post” that resurfaces the whole thread.

Step 8: Preview everything in real time for each account.

Step 9: Schedule your thread.
Set the time and the date you want your thread to be published.

And you’re done. Truly.

You can follow the same steps to schedule your threads via mobile too, using Publer app.

Quick timeline: How Publer became THE thread scheduling tool

Publer is a social media management platform that supports more than 13 social media channels and all of their features and post types. Thread scheduling is just one branch of that, but it’s one we’ve specialized in for years.

• 2018: Publer adds support for X/Twitter
• 2020: Thread scheduling for Twitter becomes available
• 2023: Publer’s supports Mastodon
• 2023: Threads App becomes fully supported
• 2024: Bluesky becomes part of the integration
• 2025: A brand new composer for threads (web & mobile)

Different platforms, different ecosystems, one shared format: threads.

Publer handled each of these individually, but the goal was always to unify the experience into something that actually makes sense for users.

Threads composer before vs now

Before this revamp, Publer’s thread scheduling worked reliably, but there were too many steps involved. Users had to manually enable thread creation for each platform, recreate threads multiple times, and switch screens to preview what they were building. It worked, but it wasn’t as smooth, simple, or “Publer-fast” as we like things to be around here.

Now, the composer has been redesigned from scratch to deliver a true cross-platform thread scheduling experience. Everything happens in a single view, instantly updated, with no repeating work.

The result is a threads composer that is faster, cleaner, easier to use, and just genuinely more enjoyable to work with.

Plus, we’ve added some very cool upgrades.

Smarter automations for your threads

Engagement-based triggers

One of the best additions in this update is the ability to automate how your thread unfolds. Before, you could only use time delays between parts of a thread. Now, you can do something way more strategic:

• Schedule the next part of your thread to publish only when your initial post engagement passes a certain threshold
• Or only when your reach hits a specific number
• Or combine triggers with time-based conditions

It’s a game-changer for maximizing visibility, encouraging conversation, and turning passive threads into dynamic storytelling sequences.

Customize per account if needed

If you want to tailor a post for a specific account, just tap that social account and make your edits. Want to reuse the same version elsewhere? Tap Copy (text, media, or/and conditions) and paste it into another account’s post. It brings over the text, links, and any media.

And if you make a change on one account that you want reflected across all of them, simply use Apply to All. Quick, clean, and consistent.

Wrap the thread

For Twitter specifically, we’ve added a new option called Wrap Thread.
When you enable it, the final post in your thread automatically becomes the “wrap-up” post, bringing the whole thread together and resurfacing it at the top as a final, polished conclusion.

It’s perfect for highlighting your key takeaway, directing users to a link, or giving your thread a clean, engaging finish that gets more visibility.

Beyond threads: follow-up comments

Threads don’t exist on every platform, but follow-up comments do, and Publer has supported them for a while. What’s new is that you can now create those follow-up comments once and apply them to multiple platforms at the same time, including Facebook, Instagram, LinkedIn, and Telegram.

Everything happens in the same composer. No extra screens, no repeated typing, no copy-paste.

Just: select platforms, create post, add comment, done.

That’s it. It’s truly that easy.

Mobile threads & comments scheduling

You’re always on the move, we get it. If you ever need to schedule something last-minute, Publer has you covered on mobile too. Multi-platform threads? Check. Trigger-based automations? Check. Comments? Check. Download Publer app and keep creating from anywhere.

Why this revamp was overdue

Thread scheduling has always become one of the main ways creators publish across platforms… yet our old composer wasn’t fully keeping up. You want to create once, see everything in one place, tweak only when needed, and publish everywhere. The jumping between screens and repeating steps had to go.

And the other big reason this revamp happened? You asked for it. A lot. Loudly. Repeatedly.

So we thought: early Christmas gift? Absolutely.

We sprinkled some magic (okay fine, our developers did), and here it is.

Only… it wasn’t that easy.

Behind the scenes: A “simple” UI built on very complicated chaos

The new threads composer may look clean, obvious, and effortless… but building it was anything but. This update went through sketches, rewrites, redesigns, and plenty of “okay, nope, back to the drawing board” moments. Just look at all the versions we tried before landing on the final one.

Two of the team led the whole thing: Sabri (UI/UX) and Ornaldo (developer).

From the design side, Sabri had one mission:
“Threads and follow-up comments should feel like a natural continuation of the post, not a separate tool. If it looks logical and feels natural, users will adopt it instantly.”

That’s why the new composer follows a clean, linear, and follows the structure of creating threads in X, familiar enough that your brain goes, “Ah, yes, this makes sense.”

But simplicity is deceiving, and as Sabri perfectly put it:
“The UI had to stay extremely simple while the logic behind it was extremely complicated.”

Meanwhile, Ornaldo was busy making sure the entire thing actually worked across multiple platforms without collapsing into chaos. His biggest challenge was turning that simplicity into real functionality:
“The top priority was keeping everything simple so users never feel confused, while still giving them every functionality they need. The hardest part was handling multiple social accounts at once, with threads and follow-up comments, without repeating elements or losing context.”

After all the back-and-forth, we launched the new composer in beta for our top ambassadors, the group that always gets early access and never hesitates to give us brutally honest feedback. Their input shaped the final version you see today. What feels seamless on the surface is the result of a lot of hidden complexity and even more determination.

If you still have ideas (and we know you do), send them our way on the feedback page. We’re already planning Q1 2026, so the timing couldn’t be better.

We hope this revamp makes your publishing workflow smoother, calmer, and far more enjoyable, which is exactly the Publer mission. And yes, we have three more feature updates coming this month. Are we a little crazy? Probably. But we love it.

See you in the next update!

Get Started With Publer For Free!

Or upgrade your plan starting at only $5/month!
Free trial included!

Other updates you might have missed:

• Publer AI Now with Brand Voices and Analytics Fueled Answers
• New Photo & Video Editor Inside Publer
• Schedule polls for LinkedIn, X/Twitter, and Mastodon
• Automatically Comment, Share, and Delete Posts by Performance
• Build Social Media Automations with Publer API
• Publer Now Speaks Your Language: Italian, French, German, and Spanish
• Connect Instagram Without Facebook (Direct IG Integration)

Start Scheduling Your Threads!
Crosspost to X, Threads App, Mastodon, and Bluesky.

Tea Hysenshahaj
Digital Marketer

Original source Report a problem

In 2025, AI isn’t a “nice to have” for social media managers, creators, or entrepreneurs, it’s non-negotiable.

And if your social media scheduler doesn’t have it built in? You’re already behind.

That’s why Publer launched AI Assist back in early 2023. Since then, it’s gone from a handy caption generator to a full creative partner. And with the latest updates: Brand Voices, Analytics-fueled answers, and stored conversations, Publer AI now helps you create smarter content, faster, and with way more personality. And the best part? You can access all these upgrades right from the mobile app.

Let’s get into it!

Brand Voices: Be Who You Want to Be on Social

Different audiences call for different vibes. You can’t keep the same professional LinkedIn tone when you’re posting a funny video on TikTok. Or share quirky content to a serious Dental Clinic’s profile.

With Publer Brand Voices, you can create tailored AI “personalities” for every client, workspace, or social account. Each voice is fully customizable. Give it a name, feed it prompts, upload brand guidelines, or content written in your preferred tone. Publer AI will learn and adapt, so it talks exactly how your brand should.

If you have one main brand tone, make it a default so it’s easily accessible at all times.

Once your Brand Voices have been created, you can view, edit or delete them at any time. You can also switch between different Brand Voices when using AI to create content. That means Publer AI can be polished and professional for your B2B client, then cheeky and bold for your lifestyle brand.

Analytics-Fueled Answers: AI With Receipts

Publer AI doesn’t just sound smart now. It is smart. Because now you can feed it your own analytics data.

Simply connect your social accounts’ analytics when creating a Brand Voice, and suddenly your AI isn’t guessing, it’s learning directly from your performance for the past 30 days. It constantly updates so it always gives you an accurate and timely answer regarding your social media performance.

Once your analytics are linked, Publer AI becomes a strategist that knows your numbers inside out. You can ask:

• “Which post performed best this week?”
• “What’s driving engagement right now?”
• “Can you draft a new post based on our top-performing reel?”

And instead of general suggestions, you’ll get strong data-backed answers: clear insights on what’s working, what’s flopping, and fresh ideas to repeat your wins.

You decide the scope:

• Connect multiple accounts into one Brand Voice for a big-picture strategy.
• Or keep analytics separate to get laser-focused insights per channel.

Either way, it’s like having a strategist in your pocket, one that knows the numbers better than you (and answers in seconds).

So the next time your client or boss asks for updates, don’t sweat it. Just forward the question to Publer AI. It’s already done the math.

Keep Up On Your Conversations Right Where You Left Off

Ever had a brilliant brainstorm with AI… and then lost it forever? Yeah, that sucks.

Now with Publer AI chat history, you can revisit, rename, and continue past conversations easily.

Want to keep one chat for campaign ideas, another for analytics reports, and another for cheeky post rewrites? Easy. Simply start new ones and rename them so you don’t forget.

Nothing gets lost, and you never have to “start over” again.

Brainstorm ideas and generate copy in seconds

Struggling with what to post next? Publer AI turns that blank page into a calendar full of ideas in seconds. Just drop in a prompt, and it generates hooks, captions, and content tailored to your brand and niche.

With Brand Voices, those ideas feel even more on-point, aligned with your tone, informed by past performance, and customized for each platform. Speaking to global audiences? Translate instantly. Not happy with a draft? Rephrase until it clicks.

It’s fast, flexible, and built to keep your content consistent and creative, no matter how busy things get.

Complete your thoughts

Write the first sentence and let AI take it from there. Whether it’s finishing a paragraph or helping you expand a caption, it keeps your content flowing. Simply tap on “Complete” and it does the rest for you. That idea AI Assist gave you before? Let it complete it for you immediately.

Generate hashtags that actually work

Hashtags can make or break your reach and finding the right ones? That takes time.

Publer AI Assistant is your hashtag generator that suggests hashtags tailored to your content, brand and niche in seconds. All you need to do then, is tap “Insert.”

Smarter Alt Text, made simple

Describing images is key for both accessibility and SEO, but it’s easy to overlook. With Publer AI Assist, you can now generate accurate, on-brand alt text for every image in seconds. Whether it’s a product shot or a quote graphic, AI ensures your visuals speak to everyone, including search engines.

Reply to comments like a pro

Engaging with followers takes time and energy. Now you can respond faster with smart, tone-aware replies and even tweak them to sound more personal. Simply tap on Comment with AI and let it generate a fitting reply.

Write SEO-Optimized Blog Posts

With Publer’s support for WordPress, blogging becomes part of your social strategy, not a separate task. And with the built-in AI Assistant, creating content that ranks is easier than ever. From compelling titles and meta descriptions to keyword-rich paragraphs and entire blog drafts, Publer AI helps you craft articles that both your audience and search engines will love.

Beyond Copy: Stunning Images, Too

Publer AI Assistant doesn’t only generate copy. It also creates beautiful, custom images powered by DALL·E 3. Whether you need something to make your post stand out or a scroll-stopping visual, just give it a prompt, and voila: Crisp, eye-catching images ready for your social media.

Can you guess what prompt we’ve given it the AI generated image below?

Try the New AI Now!

From Brand Voices that keep your tone consistent, to Analytics-fueled insights that give you answers with proof, to saved AI chats that keep your best ideas alive, Publer AI is built to make your content sharper, faster, and really on-brand.

Stop going through different tools, guessing your strategy, or rewriting the same captions. Let Publer AI do it for you, so you can focus on what matters: growing your brand.

Try Publer Today!

If you were unsure about using Publer as your social media management platform, we hope this important AI update has convinced you.

Try the New Publer AI Assist!

Generate post ideas, content and hashtags in seconds!

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The Upgraded Photo Editor

If you’ve ever opened five different tabs just to crop a picture, add a filter, resize it for Instagram, or trim a video, you know exactly how frustrating social media editing can be. Time wasted, energy drained, and often the end result still doesn’t look the way you imagined.

That’s why Publer now comes with an upgraded Photo Editor and a brand-new Video Editor, built right inside your dashboard. Edit photos and videos and publish them on your social media at the best times for your audience right from Publer. And the best part? Both are completely free to use.

You can even try our free online tools for photo and video editing (no registration needed), but editing inside Publer means better quality, professional results, and the ability to schedule your edited content instantly.

No more jumping from one platform to another. Just smooth, efficient, and powerful editing tailored for social media creators like you.

It’s been five years since we launched our first photo editor for social media inside Publer, so an upgrade was long overdue. The new version is sharper, faster, and packed with features designed for quick but professional edits that fit seamlessly into your content workflow.

Here’s what you can now do:

• Crop, Rotate & Flip Social Media Posts Easily

  Focus on what matters most. Crop out distractions, unnecessary elements, or simply shape an image for the right platform and format.

  Tilted photos? Creative mirrored visuals? The rotate and flip tools let you adjust in seconds. Perfect for quick last-minute fixes or when you want to add a unique twist to your content.

• Resize For Each Social Media Platform and Post Format

  No more guessing dimensions or searching for size guides. Instantly adapt your photos for Instagram, Facebook, LinkedIn, Pinterest, Twitter/X, Google Business, Telegram, Bluesky, Mastodon, and even WordPress. Just insert your desired dimensions and you’re ready to go. Even better, you can schedule those freshly resized photos directly to your chosen platforms through Publer.

  Need exact ratios? Check out our free social media image size guidelines and make resizing easy.

• Finetune Photos and Make Them Pop

  This is where your images really come to life. Adjust brightness, contrast, saturation, exposure, temperature, gamma, clarity, and vignette until your visuals pop. A flat, dull product image can instantly transform into something scroll-stopping with just a few tweaks.

• Play with Fun Filters and Colours

  Set the mood in seconds. Choose a warm filter for cozy seasonal campaigns, a cool tone for tech content, or bold, high-contrast filters when you want your post to stand out.

• Add Stickers & Emojis, Because Why Not?

  Social media is all about personality. Add playful emojis, event-specific stickers, or your brand’s signature symbols. At Publer, we’re partial to a green heart 💚 and our superhero. 🦸‍♂️ They scream Publer every time.

  With the editing tool, you can also add images as overlays, like watermarks, logos, or branded graphics. And if you’d like to save even more time, Publer’s built-in Watermark feature automatically applies your logo to images and videos, so you don’t have to do it manually each time.

• Text Overlays For Quick Messages & Editing

  Skip opening Canva or Photoshop just to add text. With Publer’s photo editor, you can drop campaign messages like “New Drop,” “Sale Today,” or “50% Off” directly onto your images. Quick, convenient, and ready to schedule in one place.

• Add Frames & Borders For A Clean Look

  Consistent frames and borders can take your content from ordinary to polished. Whether you’re refining your Instagram grid or creating a branded look for LinkedIn posts, frames add that extra touch of professionalism.

• Redact / Censor / Obscure

  Sometimes less is more. Blur out sensitive information in screenshots or client photos before sharing them online. This feature is perfect for case studies, testimonials, or results you want to showcase without exposing private data.

Welcome The New Video Editor

If photos are important, videos are essential. Engagement today lives in Reels, TikToks, Shorts, and Stories, and Publer’s video editor makes preparing them seamless. Almost everything you can do in the photo editor, you can now also do in the video editor.

Crop, rotate, resize, add filters, stickers, text, or even adjust brightness, the same familiar tools, just adapted to moving content. The result? A consistent editing experience, no matter if you’re working with images or videos.

Let’s dive into the video editing tools:

• Trim, Split & Merge Videos To Perfection

  Cut out the noise, shorten clips for TikToks, Reels and Shorts or snip and merge sections of a footage into one smooth video. Editing that used to take ages now happens in just a few clicks.

• Crop, Rotate & Flip Your Video Content

  Not every video is shot with the right angle or format. With Publer, you can crop, rotate, or flip in seconds so your content fits TikTok, Instagram Stories, or YouTube Shorts perfectly.

• Resize Videos With Precision For Each Channel

  Every platform has its own video size rules, Publer handles that for you. Reformat videos instantly for YouTube Shorts, Instagram Reels, or Facebook Reels without ever opening a second app. Just enter the dimensions you need, and you’re set.

• Caption Videos With Text

  Accessibility and clarity matter. Add captions, branded overlays, or even fun call-to-action text right on your videos. Perfect for Stories or Reels that autoplay on mute, your message will still get across.

• Enhance Videos Easily With Filters, Stickers and Emojis

  Light too dim? Footage too flat? Fix it fast with brightness, contrast, saturation, exposure, temperature, gamma, clarity, and vignette adjustments. Add a ready-made filter for consistent campaign visuals, or highlight fun moments with emojis and stickers that make your videos more engaging.

• Why Use Publer’s Built-in Editors Instead of Online Tools?

  You can try our free online photo and video editors without signing up, and they work great for one-off edits. But when you use the editors inside Publer, you get the complete package:

  • Better quality exports that look sharp on every platform.
  • Direct scheduling to Instagram, Facebook, LinkedIn, TikTok, YouTube, and more.
  • One smooth workflow: Upload → Edit → Schedule → Publish.

  Why juggle multiple tools when Publer gives you everything in one place for free? No watermarks, no hidden steps, no wasted time.

Built for Every Social Platform

Our editors are built with social media at the core:

• Instagram: Resize for posts, carousels, Reels, and Stories.
• Facebook: Edit profile pictures, covers, posts, and Reels.
• LinkedIn: Fine-tune banners, headshots, and video posts.
• Pinterest: Create tall Pins and carousel images that stand out.
• YouTube: Make thumbnails, covers, full videos, and Shorts.
• TikTok: Perfect your vertical clips in minutes.
• X/Twitter: Prepare profile pictures, banners, and post visuals.
• Threads: Ready your photos and videos for Threads carousels.
• Mastodon: Optimize profile and banner photos, as well as post visuals.
• Google Business: Edit and resize images to keep your listing sharp.
• Telegram: Prepare channel photos, stories, and group videos.
• WordPress: Make sure your feature images and blog visuals look flawless.

Your New Workflow

Forget juggling Photoshop for a quick image fix or CapCut for trimming a video. Publer makes it simple, seamless, and free:

Upload → Edit → Schedule → Publish.

That’s it. Fast, smooth, and built for the way you already create content.

So whether you’re editing a product photo, preparing a client case study, or trimming a video for TikTok, you don’t need to leave Publer. You can create, polish, and publish everything in one place.

Try the upgraded Photo Editor and the brand-new Video Editor inside Publer today for FREE.

Or test our free online Photo Editor and Video Editor first, no registration required.

Either way, you’ll discover just how easy and convenient editing can be when everything works together.

Other updates you might have missed:

• Automatically Comment, Share, and Delete Posts by Performance
• Build Social Media Automations with Publer API
• Publer Now Speaks Your Language: Italian, French, German, and Spanish
• Connect Instagram Without Facebook (Direct IG Integration)
• Schedule polls for LinkedIn, X/Twitter, and Mastodon

Original source Report a problem

Scheduling comments

One of the simplest hacks to boost your social media presence, on any platform, is to engage with your top-performing posts. Adding a comment or reposting them can significantly extend their reach and maintain momentum long after the initial buzz.

Why does this work? Social networks thrive on engagement. Every new interaction tells the algorithm that your post is still relevant, pushing it back into circulation and increasing its organic visibility. In other words, your best content gets an even bigger stage.

The opposite is also true: underperforming posts can drag down your overall presence. Removing them helps keep your feed polished, professional, and appealing to both your audience and the algorithms.

Of course, doing all of this manually — tracking and engaging — takes time. That’s where automation comes in. With Publer ‘s new performance-based actions, you can automatically comment on, share, or delete posts depending on how they perform. Think of it as a hands-free way to keep your content strategy sharp, consistent, and effective.

Scheduling comments in advance, commonly known as the first comment, is nothing new for social media managers. However, at Publer, we have always referred to them as follow-up comments.

Not to sound different, but because a scheduled comment isn’t always the very first one. You might schedule multiple comments for the same post or even set them to appear after a specific delay.

Scheduling first comments

Looking for the most basic automation? You’re only three steps away:

• Click the follow-up comments icon when creating a new post.
• Enter one or more comments without specifying any conditions.
• Hit Save and preview how your comments will appear.

Once your post goes live, the scheduled comments will be added instantly, giving your content a stronger start and keeping your captions clean.

Scheduling threads

Threads on Twitter/X, Threads, Bluesky, and Mastodon are essentially just a main post followed by a series of follow-up comments. In other words, what appears to be a long article is actually a series of shorter posts linked together, making follow-up comments the backbone of threaded conversations.

The steps are exactly the same as scheduling a first comment; the only difference is in the wording.

P.S. We’re also working on a smoother experience. Soon you’ll be able to create full threads directly from the main composer, without having to jump through extra modals. You can subscribe to updates here.

Scheduling comments with conditions

Automated comments are great, but a comment posted too early might get buried, while one added at just the right moment can revive a post.

Posting comments with a delay

Social networks are smart enough to detect automated comments, and posting them instantly can sometimes trigger shadowbans or reduced reach. A simple workaround is to schedule your comment with a slight delay.

A few minutes delay creates the impression that you manually returned to engage with your own post after it went live, giving your automation a more authentic, human touch.

Delays can also be beneficial when running a promotion, as they allow you to remind your audience of the deadline.

Posting comments based on post performance

Social network algorithms always favor comments on posts that are trending. That’s the perfect time to drop a link to your website or services.

Note: Performance-based conditions apply only to the first comment

Here are a few simple examples of how you can use performance-based conditions:

• Add a comment only once your post reaches more than 1,000 people AND gets fewer than 20 interactions
• Add a comment only once your post is at least one week old OR has more than 50 interactions

The three conditions we currently offer are post age, engagements, and reach.

Note: Post insights are synced every 24 hours (unless you trigger a manual sync). To make performance-based comments more effective, they’ll be published at your next best posting time, or during the workweek when engagement is typically higher.

Scheduling shares and reposts

The second most effective way to boost a post’s organic reach is by resharing or reposting it, either across other social accounts you manage or back to the original account.

• YouTube & WordPress – Sharing videos or articles across other social networks is a simple way to drive more views and engagement.
• LinkedIn – Sharing a post from your personal profile to your company page (or vice versa) can significantly expand its reach.
• Facebook – Cross-sharing between pages you manage helps boost visibility and audience overlap.
• Twitter/X, Threads, Bluesky & Mastodon – Reposting or quoting your own posts after some time, especially if they’ve gone viral, is one of the simplest algorithm hacks for extending reach.

Scheduling automatic shares

Looking for the most basic automation? You’re only three or four steps away:

• Click the auto-share icon when creating a new post.
• Select the accounts you want to share to.
• Bonus: add a delay when cross-sharing to multiple social networks.
• Add an optional text to accompany the share and click Save.

Once the original post is published, Publer will automatically share it to the social accounts you selected; and, where possible, make it appear as a native share or repost.

Imagine not having to wait for a YouTube video upload, copy its link, and then share it manually.

Scheduling automatic reposts

Reposts within the same social network are essentially shares without a caption. They work exceptionally well on platforms like Twitter/X, Threads, Bluesky, and Mastodon.

Scheduling shares and reposts with conditions

Similar to comments, you can take it a step further by sharing posts only when the algorithm is most likely to favor you, whether that’s after a set amount of time or once the post reaches certain performance thresholds.

Here’s a simple example:

• Repost a Twitter/X post if it has gone viral

Note: Post insights are synced every 24 hours (unless you trigger a manual sync). To make performance-based shares more effective, they’ll be published at your next best posting time, or during the workweek when engagement is typically higher.

Scheduling automatic post deletions

As harsh as it sounds, not all posts deserve to live forever.

For example, you might want to:

• Delete posts that don’t reach a minimum number of likes or views after a set time.
• Remove time-sensitive announcements or promotions once they expire.
• Keep your feeds polished by clearing away posts that no longer add value.

Auto-deletes with conditions

Unlike comments and shares, posts can only be deleted automatically after a set amount of time, but you can combine this with performance-based conditions for more control.

• Click the auto-delete icon when creating a new post.
• Edit conditions to make sure the default post lifetime makes sense.
• Optional: add more conditions.

Here’s a simple example using all three available conditions:

• Delete the post if, AFTER a week, the reach is less than 100 people AND very few interactions

For Facebook Pages and YouTube videos, you can choose to hide posts instead of deleting them.

Setting default presets for these actions

Instead of manually setting up callbacks like comments, shares, or deletes each time, Publer makes it easier with post presets. You’ll find a dedicated presets tab under each social account’s settings.

This is where you can define defaults, such as:

• A specific comment that should always be added to viral posts.
• Automatically sharing every new YouTube upload to other social networks.
• Deleting posts that don’t meet performance expectations.

Similarly, you can choose a default Facebook location and album, Instagram location, Threads location, Pinterest board, Twitter/X community, or Bluesky language.

Once configured, these post presets are automatically applied whenever you create a new post in Publer (currently on the web version).

And of course, you can always make last-minute changes if you want to make exceptions for certain posts.

Automate social interactions with Publer

Publer is a powerful social media management platform serving half a million social media managers, marketers, and agencies worldwide. These automations are only the tip of the iceberg.

Please note that scheduling automatic comments, shares, and deletions is included from the Professional plan and up, but you can try them out for free a few times.

Performance-based conditions are available only on the Business plan and up.

Get Started With Publer For Free!

Or upgrade your plan for only $8/month!

Free trial included!

Upgrade Your Plan Now

Upgrade Your Plan

Now

Other updates you might have missed:

• Build Social Media Automations with Publer API
• Publer Now Speaks Your Language: Italian, French, German, and Spanish!
• Connect Instagram Without Facebook (Direct IG Integration)
• Schedule polls for LinkedIn, X/Twitter, and Mastodon

Automate Your Social Media Growth!

Start today and let Publer simplify your workflow across all socials.

Original source Report a problem

If you’re looking for a social media automation tool, you’re in the right place.

After a successful beta phase, we’re officially launching the Publer API for all Business and Enterprise customers. With it comes a powerful new addition: Analytics endpoints. Now you can automate not only content publishing and media workflows but also performance insights. In short, the full power of Publer is now in your hands.

Already using Publer to plan, schedule, and analyze content? Now you can take it further by embedding those features into your own workflow.

What is the Publer API?

The Publer API is a robust, RESTful JSON interface built for teams creating marketing automation tools, social media planners, or custom reports. It brings Publer’s publishing, scheduling, analytics, and media management capabilities directly into your systems, through secure endpoints that make automation seamless:

• Publishing and managing posts across multiple social platforms
• Bulk scheduling up to 500 posts at once
• Uploading, filtering, and organizing social media content
• Listing workspaces, accounts, and user details
• Fetching analytics data for posts, accounts, and workspaces

Whether you’re building a white-label scheduler, a workflow engine, or a complete automation platform, Publer helps you get there faster.

Supported Social Networks & Content

Just like within Publer’s web and mobile platform, with an API key, you can publish and manage content across 13 major platforms: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, YouTube, TikTok, Google Business Profile, WordPress, Telegram, Mastodon, Threads, and Bluesky.

As for the post types, our API supports:

• Text posts
• Images, video, GIFs, and carousels
• Facebook and Instagram Reels & Stories
• TikTok videos and carousels
• Twittter/X – Long-form and Community posts
• Polls
• PDF documents
• Links and articles
• Text Posts with background
• Multi-link posts (Facebook Carousels)
• Pinterest pins with a link URL
• Google events, offers, and photos

See our documentation for detailed post options and limitations per platform.

In the meantime, let’s take a look at all the capabilities Publer API offers you.

Key Capabilities of Publer API

1. Content Publishing & Bulk Scheduling

With the Publer API, you can automate creating, drafting, scheduling, auto-scheduling, or instantly publishing posts across multiple accounts. It supports one-time posts, recurring schedules, and recycled content.

You can also bulk schedule up to 500 posts in a single request, with each post customized by text, media, platform, and time.

With the Analytics API now available, you can gain insight into your audience’s peak engagement times and schedule content more effectively. There are two ways to use this:

• Via API: Retrieve the best times through the API and manually insert those dates and times when automating your content.
• Platform + API autoschedule: In your Publer account, navigate to the settings of a social account and generate time slots based on the best posting times. Then, use the API to auto-schedule content into those slots, ensuring posts are queued at the most effective times.

Even More Post Automations

With the Publer API, you can take automation to the next level, covering branding, asset protection, and post-lifecycle actions with no extra effort through:

• Signatures: Auto-add CTAs, taglines, or contact info to posts.
• Watermarks: Protect images and videos with automatic branding on upload.
• Post-Lifecycle: Trigger follow-ups after publishing:
  • AutoShare to other accounts
  • Add follow-up comments
  • Auto-delete time-sensitive posts

These automations make workflows smarter, campaigns more dynamic, and branding more consistent, while reducing repetitive work.

But the Publer API doesn’t stop at pre-set automations; it lets you design your own automation logic.

From automatically sharing articles to social media as soon as they are published, to re-queuing evergreen content that performs well, you can connect Publer to any system or data source. Every workflow is customizable.

Example: Automated RSS Publishing

For content marketers, the API makes distribution effortless. Whether it’s your own articles or content from your favorite sources, you no longer need to manually create posts to share them.

Set up an RSS feed automation with tools like Zapier, connect it to Publer’s API, and every time a new article is published, Publer automatically schedules or shares it across your social channels. Every article instantly becomes a multi-platform campaign.

P.S. You can always rely on Publer’s built-in RSS Feed automation

Here’s how our founder, Ervin, set up an RSS feed automation using the Publer API with n8n.

1. Media Management

The API makes media storage and management simple. Upload or transfer files directly into your Media Library and get unique media IDs to automate posts. Keep assets organized by filtering them by type, label, usage status, or source for quick access.

Supported formats include JPG, PNG, GIF, WEBP, MP4, MOV, PDF, and more (availability may vary depending on each social channel’s requirements).

Because the API is event-driven, you can sync assets from design tools, eCommerce platforms, or cloud storage, and trigger uploads automatically whenever new content from those sources is ready.

Example: Smart eCommerce Integration

Imagine adding products to your online store and having their images automatically saved to your Media Library and shared as posts on social media. You can set this up in two ways:

• Scheduled checks: Build an automation with Zapier, Pabbly, or n8n that checks for newly added products daily (or at any interval you choose), sending your product images and details to the Publer API every time it detects new ones.
• Instant triggers: If your shop runs on Shopify, HubSpot, or WooCommerce, connect the automation to your store’s webhooks, and it works automatically, no need for scheduled checks. The moment a new product is added, the store fires a webhook event (“a product was created”) and sends that product’s details and images to your automation. That automation then triggers Publer immediately, without waiting for a scheduled check.

From there, the Publer API uploads product images directly to your Media Library, ready to reuse in posts. A follow-up API call then creates and schedules posts with the product content across your chosen social channels.

The result: Every new product launch is automatically promoted, no manual uploads, no extra scheduling.

1. Workspaces, Accounts, and Posts

The Publer API allows you to list workspaces, retrieve details of connected social accounts, and fetch the scheduled or published posts.

Example: Internal Collaboration

To stay updated and collaborate easily, you can build a daily social briefing bot with automation tools like Zapier. Set it up to call Publer’s API to gather today’s scheduled posts, yesterday’s top performer, and even competitor updates, then send them straight into Slack. The whole team stays aligned, without even opening Publer.

1. Analytics & Insights

Beyond publishing, the Publer API now gives you the data to measure, compare, and optimize your strategy at scale. With the new Analytics endpoint, you can pull and use insights across multiple layers of your social media activity:

• Post & Account Performance: Track reach, impressions, clicks, likes, comments, shares, saves, and follower growth to understand both post performance and account trends.
• Hashtag Analytics: Identify which hashtags drive visibility with metrics like reach, engagement rate, and hashtag score.
• Competitor Analysis: Benchmark against competitor posts, spot content patterns, and uncover new opportunities.
• Workspace & Member Insights: Monitor activity and performance across teams or clients, ideal for agencies and large in-house teams.

With Analytics in Publer API, you can automate reporting, feed data into custom dashboards, and generate client-ready reports. You can also trigger actions, like automatically sharing content once it reaches a certain engagement level.

Example: Dynamic Dashboards

Agencies juggling multiple clients and weekly reports know the struggle. What if your dashboards updated themselves? Well, now it’s possible. Campaign insights from Publer could flow straight into Power BI or Notion, so clients always see the latest numbers without you lifting a finger.

Here’s how it works:

• Use a tool like n8n or Make to build an automation that calls Publer’s Analytics API on a schedule (weekly, daily, or any interval you choose) and pushes the data to Power BI or Notion.
• Power BI: Reveive fully interactive dashboards with charts and your own branding, always reflecting the latest Publer data.
• Notion: While not a BI tool, Notion is perfect for keeping metrics alongside project notes and client docs, if you use Notion on the daily. It won’t replace Power BI’s charts, but it adds visibility and context where you need it.

This way you get reports that stay fresh automatically, whether you need deep analytics in Power BI or a quick snapshot in Notion.

Do You Need Zapier (or Other Tools)?

Do You Need Zapier (or Other Tools)?

Not necessarily. If you’re comfortable coding, you can connect systems directly to the Publer API. Developers can write scripts that push or pull data from Publer, handle triggers, and customize every detail. However, for non-developers, tools like Zapier, Make, n8n, or Pabbly make it simple to connect Publer with thousands of apps easily. Think of them as bridges, helpful for most users, but not mandatory if you prefer to build on your own.

Access & Availability

Access & Availability

The Publer API is now officially available to all Business and Enterprise clients.

If you’re in any of those plans, you can start cooking.

Whether you’re managing a single brand with high publishing needs or multiple clients at scale, the API gives you full access to automation, publishing, media management, and analytics. With it, you can integrate Publer directly into your own tools, streamline complex workflows, and take advantage of advanced features like bulk scheduling or in-depth insights.

If you’re ready to deepen your automation and connect Publer directly to your systems, simply upgrade to a Business or Enterprise plan and start exploring the API’s full potential today.

How to Get Started With Publer API

How to Get Started With Publer API

Getting started with the Publer API is straightforward, especially if you already know what you want to build or integrate.

Step 1: Generate an API Key

Sign in to your Publer account and ensure you are on a Business or Enterprise plan. Navigate to Settings → Access & Login → API Keys. Click Create API Key, enter a descriptive name, and choose the scopes you need (workspaces, accounts, posts, media, analytics). Click Create and make sure to copy the key, as it won’t be shown again.

Step 2: List Your Workspaces

Before making other API calls, use the endpoint to list your workspaces. You’ll need your workspace ID for almost every action, as it ensures that your requests are sent to the correct brand, team, or client environment.

Step 3: List Social Accounts

Retrieve all connected social media accounts within your workspace. This gives you the account IDs needed to publish posts to the right places.

Step 4: Upload Media (Optional)

If your post includes images, videos, or PDFs, you’ll need to upload them first using the Media API. You’ll get back media IDs, which can be referenced in post creation.

Step 5: Schedule or Publish a Post

Use the Posts API to create a scheduled post, draft, recurring post, or publish something instantly. You can even batch multiple posts into a single API call.

Step 6: Track Insights

The analytics endpoints allow you to retrieve available charts and their corresponding data.

Need technical guidance? Our API documentation covers everything you need, from endpoints and examples to integration best practices.

Best Practices

• Store API keys securely and don’t share them publicly
• Use scoped keys with only the permissions needed
• Always test posts on a single account before scaling
• Use alt_text for accessibility on image content
• Follow each platform’s posting limits and content guidelines

Ready to Build?

Ready to Build?

If you’re looking to integrate Publer’s core features into your own tools, the Publer API gives you exactly what you need to automate your social media workflow. It’s simple to use, easy to scale, and built for professionals who want full control over their social content systems.

Get Started With Publer API Today!

Not a Business or Enterprise customer yet? Get access to Publer API starting at $10/month. It’s a steal.

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