ABTasty Release Notes

AI Generated Release Note

New Features

• Shopify Consent Support: We’ve added functionality to align our service with Shopify’s consent system, ensuring seamless compliance and integration.

Improvements

• Campaign Consent Detection: Our system now proactively detects whether campaigns require consent before launching, avoiding interruptions and ensuring a smoother workflow.

Bug Fixes

• iFrame Tracking Issue: Fixed an issue where trackers incorrectly triggered multiple times due to improper iframe handling. This fix ensures accurate tracker activation within iframes.

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2025 New Features

Looking for a page full of features to help you work smarter and faster? You’re in the right place!

Custom Code Widget

Web Experimentation

Custom Code Widget: Build without limits

Technical users, this one’s for you! Blend the reliability of standard widgets with the freedom your own HTML, CSS, and JavaScript. Create sleek pop-ins, complex carousels, or dynamic features – whatever your campaign needs, you can build it your way.

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Domain Delegation

Web Experimentation

Your tag, your domain: Domain delegation

Stay compliant, bypass third-party restrictions, and boost speed by hosting your AB Tasty tag on your own subdomain. AB Tasty handles all the setup and maintenance, so you get faster load times, better data governance, and a seamless experience – without extra effort.

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EmotionsAI Segments

Web Experimentation

Feedback Analysis Copilot: NPS/CSAT campaign simplified

Our Feedback Analysis Copilot uses AI to analyze your NPS/CSAT campaigns right within your reports – instantly identifying key themes, summarizing sentiment trends, and surfacing verbatim feedback to boost efficiency. No extra steps, no manual work. It’s the ultimate time-saver for teams handling high volumes of feedback.

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Tag Changelogs

Tag Changelogs: Transparent tag releases

Our Tag Changelog gives you full visibility into every release. Get both technical and high-level summaries, see what’s new, and track improvements—all on a dedicated, easy-to-navigate website. You’ll always be in the loop.

Tag V4

Tag V4: The upgrade your visitors will notice

Experience faster, lighter, and more compatible experimentation. AB Tasty’s Tag V4 delivers up to 5.7x quicker updates, supports Shadow DOM and iFrames, and reduces tag size by 2.3 KB – optimizing your site’s speed and compatibility for every visitor.

Shadow DOMs & iFrames

Web Experimentation

Build experiences for modern tech: Shadow DOMs & iFrames

No matter how you evolve your website’s architecture, our Visual Editor will continue to be the easiest way to build experiences on the market. It now supports editing within ShadowDOMs and iFrames so you can easily create, modify, and manage content to deliver the latest in exciting experiences for your visitors.

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Workflow Integrations

Web Experimentation

New workflow integrations: Notion & Google Sheets

Easily track and share all of your AB Tasty campaigns in the same tools you already love using. Improve team collaboration and streamline data sharing – effortlessly.

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EmotionsAI Segments (Analytics Integration)

EmotionsAI

EmotionsAI segments 🤝 Your marketing stack

Your marketing stack

Integrate EmotionsAI with your favorite analytics tools: GA4, Piano Analytics/AT Internet, or SFMC. Set up our native connector in just a few clicks and push EmotionsAI segments to gain deeper insights, track how your audience responds, and spot personalization opportunities with ease.

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Tag Setup

Tag setup, without the unsafe-eval

CTOs this one’s for you!

The tag now works without needing to open the unsafe-eval policy, solving any security concerns.

What’s new?

What’s new with AB Tasty?

Get updates on the new (and improved) features right on this page! It’s a one-stop shop for all big product updates.

Want to scroll back to previous updates? Click the arrow below.

Mutually Exclusive Experiments

Web Experimentation

Mutually Exclusive Experiments

Introducing Mutually Exclusive Experiments, the fastest way to join the 1000 experiments club (not just a great podcast)! Have different teams launch multiple tests on the same page, at the same time, for the same audiences, and with the same goals. Whether running 2 experiments in the same flow or multiple tests to see potential interaction, this feature will let you test, test, and test without interaction effects, without hurting UX, and with reliable data to make the right decisions.

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Campaigns at a Glance: Status Overview Card

Get a snapshot of all campaign statuses, see distribution by type, and jump straight to the details with just one click. A quick, clear, and beautiful way to manage your campaigns — all from your master dashboard.

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Inspiration to Get You From A to B

• Article: How Does AB Tasty’s Tag Performance Compare?
  We’ve worked hard over the past couple of years to bring brands the best possible performance because we know good performance – good CX. So, what makes AB Tasty so fast?

• 4x Faster Tag (tag performance emphasis)

Get more teams testing, more experiments running, and more ROI with:

• Mutually Exclusive Experiments (see above)

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One Platform for ALL Your Progress

Everything you need to optimize experiences and so much more

“From a software perspective, there’s always something new coming down the features pipeline… The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap.”

Oliver Mallich
Head of Marketing and Partnerships at DirectAsia

Grow faster with AB Tasty

Get a custom walkthrough of the platform
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AI Generated Release Note

New Features

• Error Handling for Custom Modules: We’ve improved our error-catching mechanism. Users will now receive detailed error messages when compilation fails due to invalid custom js code. This ensures that users have clear information to diagnose and fix errors themselves, improving overall user experience and transparency.

Bug Fixes

• Compilation Data Update: Fixed an issue where compilation status was not saved during each execution, ensuring faster and more reliable compilations status.

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AI Generated Release Note

New Features

• SVG Image Support: We’ve added native support for the SVG image tag, allowing you more flexibility in selecting and editing SVG elements directly in the editor.

Bug Fixes

• AA Test and Patch Detection Fix: Addressed an issue where Patch campaigns were incorrectly perceived as AA tests, ensuring that campaigns are correctly executed in line with user consent settings.
• Engagement-Level Response Handling: Fixed a bug that led to errors when dealing with empty engagement-level responses, ensuring smoother targeting functionality.

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AI Generated Release Note

New Features

• Engagement Level Service Endpoint Replacement: We’ve transitioned to using the new engagement-level service endpoint. This update enhances our data processing reliability and replaces the deprecated cluster_visitor endpoint, ensuring faster data handling.

Bug Fixes

• Multi-experience Personalization Fix: We’ve resolved an issue where a personalization campaign was not prioritizing correctly, causing users to qualify for all experiences simultaneously. This fix ensures that experiences are assigned properly based on the chosen priority and the targeting of the different sub-campaigns.

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