Adobe Target Updates & Release Notes

Features

Sample size calculator

The Sample Size Calculator helps you plan experiments before launch by estimating required traffic, test duration, the number of experiences, or the minimum effect you can reliably detect. Available from the Activities menu, it uses your inputs to help you determine the resources and runtime needed for your test. The Sample size calculator feature is currently available as a beta feature. For more information, refer to the detailed documentation.

AI Insights

AI insights provides AI-generated experiment learnings and optimization opportunities for A/B Test activities with Manual traffic allocation. Once an experiment reaches statistical significance, insights highlight attributes of the winning experience that likely contributed to its performance. Suggested opportunities include new experience ideas, hypotheses, and implementation guidance to help improve conversion rates. The AI insights feature is currently available as a beta feature. For more information, refer to the detailed documentation.

Improvements

Administration

Feature

Content pre-hiding

Content pre-hiding helps reduce page flicker by hiding only the sections that Adobe Target personalization is about to change, providing a smoother experience while content loads. This approach avoids hiding the entire page and helps minimize implementation effort when new activities are launched. Previously released in Limited Availability, this capability is now available to all environments (General Availability). For more information, refer to the detailed documentation.

Content pre-hiding helps reduce page flicker by hiding only the sections that Adobe Target personalization is about to change, providing a smoother experience while content loads. This approach avoids hiding the entire page and helps minimize implementation effort when new activities are launched.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.