Adobe Target Updates & Release Notes

Adobe Target MCP server (Public Beta)

Adobe Target now provides an MCP (Model Context Protocol) server that surfaces experimentation, personalization, and reporting operations directly inside any MCP-compatible application. With this integration, marketing and technical personas can inspect A/B tests, analyze performance reports, and explore audiences and offers — all using natural-language prompts instead of navigating multiple UI screens or writing queries against the Adobe Target REST API. This capability is currently available in Claude Web, Claude Desktop, Claude Code, Cursor, and ChatGPT.

This capability is available to all customers in Public Beta.

For more information, see Adobe Target MCP server.

Adobe Target Insights Dashboard

Adobe Target now includes a new insights dashboard that provides a high-level view of how your organization is using Target for experimentation and personalization. The dashboard surfaces key metrics such as live activities, activities live and modified, completed activities, published activities, and A/B testing activity. Use the time range selector to explore trends over different periods, including a recap view for 2025. This dashboard remains available as an ongoing way to track adoption and activity over time.

See Adobe Target Insights Dashboard

Datastream ID and sandbox combination must be unique for Adobe Target destination connections

Updated validation logic for Target destination connections to enforce that the combination of datastream ID and sandbox name must be unique within an IMS Org. This means:

• The same datastream ID + sandbox name pair cannot be reused across multiple Target destination connections.
• The same datastream ID can be used for different connections only if they are configured in different sandboxes.
• This rule applies to all datastream selections, including when "None" is selected.

This update ensures consistent configuration and prevents conflicts across multi-sandbox environments. For more information, see Adobe Target connection in the Experience Platform Destinations guide.