Hubspot Developers Release Notes

In September 2025, HubSpot rolled out a series of impactful developer updates, alongside those already announced during Inbound for the Developer Platform and API updates. Additional changes this month include a new Tooltip component and the addition of textTransform options, which improve UI consistency and guidance. Developers gained powerful new app card hooks—useCrmProperties and useAssociations—for streamlined access to CRM data. HubSpot CLI v7.7.0 shipped with multi-config support, enhanced account management, and key bug fixes, while the Global Content Editor now supports in-context navigation editing. Other highlights include unsubscribe surveys to gather feedback, a new Marketplace collection for Breeze Assistant apps, a bug fix for the v3 Marketing APIs, and reminders about critical deprecations: Classic CRM Cards (sunset in October 2026) and Node.js v18 (support ending in October 2025). Together, these changes enhance developer productivity, streamline workflows, and prepare teams for the next phase of HubSpot’s platform evolution.

See additional details below.

New Tooltip Component & Text Transform Options for Text A new Tooltip component can now be added via the overlay prop on Button, Image, Link, LoadingButton, and Tag, making it easy to provide hover help and inline guidance. See more on the Tooltip docs. The Text component also supports new textTransform values—uppercase, lowercase, capitalize, and sentenceCase—so you can standardize casing without custom logic. Learn more on the Text docs.

React Hooks to Fetch Properties & Associations for App Cards We’re introducing two experimental data-fetching hooks for app cards:

• useCrmProperties
• useAssociations These hooks make it easy for you to access and format CRM record data and associations directly within app cards.
• useCrmProperties fetches specified properties from the current CRM record, with optional formatting for dates, currencies, and more.
• useAssociations retrieves associated objects (such as contacts, companies, deals, etc.) with support for pagination and property selection. Both hooks also automatically optimize for performance and cleanup. Additionally, the data returned through these hooks respect authenticated user's permissions. You can view examples of these hooks on the dev docs.

HubSpot CLI Release v7.7.0 HubSpot CLI V7.7.0 is a minor release focused on improving the developer experience through enhanced prompts, warnings, and critical bug fixes for local development and test account management workflows. New Features:

• Multi-config support: Added support for multiple configuration values with: hs config set command
• Enhanced account management: Introduced interactive account selection prompts when running: hs test-account delete
• Legacy project warnings: Added log warnings when legacy files are detected in v2025.2 projects. Bug Fixes:
• Local development stability: Fixed a bug where project validation errors caused local processes to exit unexpectedly.
• Test account creation: Resolved issue where the hs test-account create default option now correctly sets all hub tiers to Enterprise level.
• Authentication messaging: Fixed allowlist messages to only display for static authentication apps.
• Local development compatibility: Fixed a bug that caused the local development panel to experience compatibility issues with certain hublets. How to Update:
• New installation: npm install -g @hubspot/cli
• Existing users: npm update -g @hubspot/cli@latest

Navigation Editing in Global Content Editor You can now access advanced menus and navigation settings directly within the Global Content Editor. No need to go to Settings—edit menus in context while building your site. How It Works:

• A new convenient modal opens within the editor, giving you quick access to advanced menu and navigation settings instead of switching tools. This update streamlines header and footer creation, reduces context switching, and enhances website-building efficiency for all hubs and tiers.

Collect Feedback with Unsubscribe Surveys You can now trigger an optional survey on your site’s email preference page to collect feedback about why a contact is unsubscribing from all emails. Use this feedback to gain valuable insights into your marketing email strategy, reduce churn, and improve content relevance without adding friction to the unsubscribe process. Review it in case you want to add CSS styles to your theme for this feature. Within the Settings > Marketing > Email > Subscriptions tab, you can now enable an unsubscribe survey. Once enabled, any contact who unsubscribes from all email communications will see a short, optional questionnaire on the confirmation page. Survey options (presets):

• I'm no longer interested
• I didn't sign up for your mailing list
• I receive too many emails
• Your emails are not relevant to me
• Other (includes a 50-character open text field) Where to see results:
• Contact record: The unsubscribe reason will appear in the contact's activity timeline.
• Custom report builder: (Professional and Enterprise tiers only) You can build custom reports using the "Marketing email activities" data source and the "Gave reason for unsubscribe" property. Please note that new data may take 10-15 minutes to appear in reports.
• Marketing Email Performance Page: A chart summarizing unsubscribe reasons will be added to the performance tab of sent emails. Styling & CCS standardization Unsubscribe Surveys inherit the Global Form Events styling surface used in HubSpot forms. This means you can theme the survey using the same CSS variables and patterns already documented under Global Form events. For a comprehensive list of supported variables and usage patterns, refer to the Forms reference documentation. Important Details
• Available for all Marketing Hub tiers: Free, Starter, Professional, Enterprise.
• Default state: Enabled by default for new Free & Starter portals and new Marketing Hub customers; disabled by default for existing Professional & Enterprise portals (opt-in).
• API: Not currently supported; results are available only in the HubSpot UI.
• Customization: Survey questions aren’t customizable.
• We’re flagging this for developers so you can update your theme CSS and leverage Global Form Events variables to style the survey.

Apps for Breeze Assistant Collection During Inbound, we launched a new Marketplace collection that extends Breeze Assistant with powerful third-party integrations. With these apps installed, critical actions from tools like Google Workspace and Microsoft 365 flow directly into Breeze Studio, enabling you to build and customize Breeze Agents easily. This unifies your tech stack with Breeze, making your Assistant smarter, more extensible, and a productivity multiplier. To get started, refer to the Marketplace in your HubSpot account or the Marketplace site > Collections > Apps for Breeze Assistant. Then, install the app, connect it to Breeze, and head to Breeze Studio. You’ll see new critical actions ready to be incorporated into your custom agents. The collection features both HubSpot-built and partner-built Agents. And now, Breeze Agents can be seamlessly discovered and installed directly from within the HubSpot Marketplace—streamlining the process of connecting and putting their capabilities to work.

Bugfix: New A/B Email Publishing Support for Marketing Email API Until now, customers have been unable to publish A/B emails through the v3 Marketing Public APIs. With this change, customers no longer face this limitation, enabling API-driven workflows to include A/B email publishing for those with Marketing Hub Pro and Enterprise subscription tiers. This was accomplished by updating the content scope to include access to the A/B email type. Developers are not required to add a new scope to their authentication settings, and users should not need to re-authorize your app if they have already approved the content scope. However, if an integration experiences any unusual behavior, please submit a support ticket.

Reminder: Deprecating Support for Classic/Legacy CRM Cards Announced: May 15, 2025 Deprecation Initiated: June 16, 2025 Sunset Date: October 31, 2026 Support for Classic CRM Cards was deprecated on June 16, 2025. New apps submitted to the App Marketplace can no longer include these legacy cards. Existing apps may continue to use Classic CRM Cards until October 31, 2026, when full support will end. We encourage developers to migrate to app cards built with React, which offers more flexible capabilities. Additional migration support and resources will be available as we approach the sunset in 2026, but you can begin planning your migration now. Resources:

• Get started with the developer platform quickstart guide
• Migrate an existing public app to the developer platform
• Learn more about creating app cards

Reminder: Deprecation of Node.js v18 Announced: April 1, 2025 Sunset Date: October 1, 2025 Support for Node.js v18 in HubSpot Serverless functions and CLI ends October 1st, 2025. Existing v18 functions will still run, but you won’t be able to deploy changes without upgrading. New functions must use Node.js v20 or higher. Please update your project framework from v2023.2 to v2025.1 or v2025.2 and CLI (v7.7.0+) before this date to ensure compatibility. Resources:

• Developer Platform versioning
• HubSpot CLI
• Migrating existing public app to the projects framework
• Migrate an existing private app to the projects framework

Questions or concerns? Join us in the Developer Community Forum for a peer-to-peer discussion.

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On September 3rd, 2025, HubSpot launched the new Developer Platform, version 2025.2, which introduced new customer install limits for marketplace distribution apps that are specifically created or migrated to the latest Developer Platform. Starting on September 22nd, 2025, apps that are created or migrated to version 2025.2 are capped at 25 installs until they are listed on the HubSpot Marketplace. Alternatively, app partners can distribute apps privately via OAuth to up to 10 customers or 100 for Solution Partners.

What's changing?

• Marketplace Distribution Apps

  • New apps created with the “marketplace” distribution type on the Developer Platform (or public apps migrated to it) are capped at 25 installs until they receive approval for the Marketplace listing.

• Private Distribution Apps

  • Partners may distribute apps privately with the “private” distribution type using OAuth.
  • Limits:
    • 10 customers for app partners
    • 100 customers for Solution Partners

Important Note: When migrating existing legacy public apps with more than 25 installs to the new Developer Platform, the install limit will be automatically enforced. Therefore, careful strategizing and planning of the migration timing, as well as completion of necessary listing requirements, are advised if you choose to proceed.

Additional documentation is provided to help manage the distribution configuration for your app and the Marketplace listing process and requirements for your review.

When is this happening?

• This new limit will be enforced on new or migrated apps with the Developer platform on September 22nd, 2025.
• If you have an existing legacy public app with over 25 installs that has migrated to the new Developer Platform and are encountering errors, please submit a support request for appropriate follow-up.
• For other questions or comments, join us in the developer forums.

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Developer Role and seat

• We added a Developer Role and seat - ensuring developers get the permissions they need.

Developer Projects

• Developer Projects are even more powerful and serve as the basis for everything you build on HubSpot.

Unified apps

• Developer Projects are the basis for unified apps - one way to build apps regardless of if it's just for one HubSpot account or many.

New developer project components you can build

• Custom Workflow Actions - Now built right into your project.
• Agent Tools - built on the Custom Actions framework powering workflow actions, you can enable Breeze Agents to interact with your app.
• App Objects - Custom Objects that your app owns and can connect to HubSpot's other CRM objects.
• App Events - the next evolution of HubSpot's timeline events.
• Webhooks using the new Webhooks Journal.

UI Extensions enhancements

• Your app's settings screen is now powered by UI Extensions enabling you to provide thoughtful UIs and controls to admins connecting your app to their account.
• Your UI extension is no longer confined to individual record pages, your app can have its own dedicated App Home page that you can use to display dashboards, and other interfaces that need more screen real estate.

New ways to interact with HubSpot and the developer documentation

• Ask the docs questions powered by AI.
• Ask Breeze Copilot questions about building on HubSpot.
• Our docs are AI optimized.
• New organization of the developer documentation.
• New design.
• Use ChatGPT, Claude, Gemini, and our remote MCP server to directly interact with HubSpot.

Updated developer experience for Developer Projects and Apps

• Log tracing improvements
• Local development UI overview
• Sandbox UI improvements
• CI/CD Pipeline improvements
• Build and deploy logs
• Domain Verification
• Telemetry integration supporting Sentry and Honeycomb
• New tool testing agent to help you improve your agent tools.

Updated CLI

• New hs get-started command.
• New app migration commands to help you get your app ready.
• Your Agentic IDEs can now do more, smarter, and more efficiently with the new CLI-based Developer MCP server — now in public beta.

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Date-based Versioned APIs Are Coming

Over the next several months, we’ll be rolling out date-based versioned APIs into beta across our catalog of APIs. This calendar-based versioning ensures you know you’re using the most up-to-date endpoints, and you can better plan for future updates with fewer interruptions. So, instead of using v3 of the HubSpot CRM APIs, you would use the 2025-09 version. This allows us to roll out changes on a set release cadence and standardize versioning across our suite of APIs. Currently, we've released the beta date-based version APIs for CRM objects, properties, associations, and account info. We’ll continue to support the numerical versions of our APIs as we gradually roll out date-based version APIs. Continue to subscribe to the HubSpot Developer changelog for ongoing updates to all of our APIs.

Updates to Our Current Public APIs

• The Commerce Hub Payments API now supports full CRUD (create, read, update, delete) operations for payments.
• New endpoints have been added for:
  • Creating payments
  • Updating existing payments
  • Associating payments with invoices, subscriptions, and deals
• The Campaigns API has been updated to bring it closer to feature parity with the HubSpot platform, providing greater flexibility and control for developers.
  • Expanded support for a wider array of asset types
  • New endpoints for managing campaign budgets and spend
  • Added support for custom UTM property read/write capabilities
  • Additional business unit data to Campaign GET responses
  • Enhanced scope requirements

More Features for Inbound Calling

• We’ve also made improvements to the Calling Extensions SDK. These features are in beta and include inbound calling support for third-party integrations.
• Now, users can receive inbound calls from any page within the CRM.
• With these improvements to the Calling Extensions SDK, third-party inbound calling features can also be integrated into Help Desk.
• Help Desk users will be able to receive incoming calls through the integrated app.
• When a call is answered, a ticket is automatically created, allowing support reps to begin working on it in real time.
• Lastly, we’ve released a transcription API into beta. If you use a third-party solution for transcribing calls, you can sync those transcriptions to HubSpot using this API.

API Updates for App Partners

• For our app partners, we’ve released a brand new public API to uninstall customers from your app.
• On a successful request, the app will be removed from the account, and the account admins will receive an email notification that the app has been uninstalled.
• The email will be sent to all Super Admins for the account, and will include a link to the app's connection page, allowing admins to reinstall the app if the uninstall was unintentional or if they wish to reinstall the integration.
• Finally, the limits for the custom event completions API have increased to help you deal with more signals from more places.
  • The send custom event completion endpoint now supports up to 1,250 requests per second.
  • The custom event completion batch endpoint now supports batches of 500.
• Reports built in the custom report builder now support viewing 10 years of event data for all event types, including custom events.
• These rate limit changes are automatically applied to all Enterprise customers.

General Statement

As our platform grows, we’re excited to continue to iterate and expand on our API offerings to help you drive faster value for customers and solve pain points wherever they may arise. Happy building! Have questions or feedback? Join our developer community for a peer-to-peer discussion.

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Sections Library modal improves “section-first” editing in the page editor

• We’ve moved pre-built Sections, Embeds, and Saved Sections into a centered “Sections Library” modal, launched from a more prominent Add section button, so users can preview details before inserting.
• It’s already live for Landing Pages on the Elevate theme and is rolling out to Website Pages and remaining themes on September 12, 2025; for now, developers will see everything under a single Theme Sections category (custom categories aren’t yet exposed).
• Built-in search is being added now and broader rollout will continue once search ships, with future exploration into exposing categories and AI-assisted auto-tagging for developer sections.

App Marketplace Listing Editor Upgrade & Language Flexibility

• We've upgraded our app marketplace listing editor to deliver a smoother, more efficient experience when creating or editing the listing for an app.
• This is primarily a backend improvement, though you will see some minor visual updates as well.
• We're also removing the restriction that limited marketplace listing pages to only the languages officially supported by your app.
• Now, when creating or editing a listing, you can select any available language for your marketplace page, regardless of the settings for supported languages.

App Certification Lifecycle Status & Renewal Update

• We're introducing enhanced visual indicators for App Certification status in developer accounts, aligned with the new policy requiring certified apps to renew their certification every two years.
• You will now see clearer, actionable status indicators throughout the certification lifecycle, including new states like “Expiring Soon” and “Under Review.”
• You can also view an app’s certification expiration date to better plan for recertification and avoid lapses in status.
• If a renewal is not submitted before the expiration date, the certification status and badge will be revoked.
• In addition to the status indicators in your developer account, you will also receive automated reminder notifications when an app is close to expiration, beginning at 3 months before expiration, with a final reminder on the expiration date if no renewal has been submitted.
• To prepare for certification or recertification, review your app’s compliance with HubSpot’s latest standards: Certification requirements: Getting certified in the App Marketplace; Academy Course: Getting your app certified in the Marketplace.

New Smart Transfer Tool (formerly CRM Migration)

• Introducing an upgraded version of the CRM Migration Tool (formerly Smart Migration, now Smart Transfer), designed to enhance control, visibility, and ease during the migration of CRM data from third-party platforms into HubSpot.
• Previously, this tool was only available for Solution Partners and is now widely available to all HubSpot users.
• What’s changing?
  • Enhanced Control and Visibility: Users have increased transparency and control during the data migration process.
  • Data Audit and Cleanup: Easily audit, migrate, and clean up transferred CRM data to ensure accuracy and integrity.
  • User-friendly Guidance: Includes comprehensive instructional videos from HubSpot Academy to streamline the migration process.
• Users can find the Smart Transfer tool under Data Management > Data Integration. From there, clicking "Transfer data" opens the tool.
• Users can connect to a third-party app, resume previous transfers, and follow a guided process, including videos and setup wizards, to audit, configure, sync, and clean up CRM data through an integrated experience.
• This update simplifies migration, giving users more control over data transfers. They can resume interrupted migrations, audit data at each step, and ensure data accuracy upon import.
• The user-friendly design and educational resources simplify migration, speeding up onboarding and increasing reliability.

Postponement of Legacy CTA Editor Sunset

• We’re announcing a postponement of the previously communicated sunset for the Legacy CTA editor. This decision allows developers and teams additional time to continue using both the Legacy and new CTA editors while we finalize the transition plan.
• For historical context on this specific sunset, please refer to:
  • March 25, 2025 Developer Changelog – Original Sunset Timeline
  • Community Forum Post – Sunset Scope and Timeline Discussion.
• What’s changing?
  • The planned sunset of the Legacy CTA editor is postponed. Previously, creation of new CTAs via the Legacy editor was to end on September 1, 2025, with a full transition by November 30, 2025. Those dates are no longer in effect. A new timeline will be announced in a future update.
  • You can continue using the Legacy CTA editor to create and edit CTAs until further notice. There is no change to how existing Legacy CTAs behave — they will continue to function and capture analytics.
  • The Legacy to 2.0 migration tool was removed in Q2 2024. Migration now requires recreating CTAs manually in the new editor.
  • The new CTA editor now offers Smart CTAs (Live) and A/B testing (Public Beta).
• What’s staying the same?
  • Legacy CTAs continue to operate, track engagement, and can be edited using the Legacy editor.
  • Both the Legacy and new CTA editors are available for use until a new sunset date is confirmed.
• What does this mean for developers?
  • No immediate migration is required — code and modules that rely on the Legacy editor or CTAs remain supported.
  • Now is a good time to start testing the new editor, particularly for Smart CTAs and A/B variants. Developers can continue to support both CTA types in custom modules, templates, and integrations with confidence that support is ongoing.
• A new sunset date and transition plan will be communicated via the Developer Changelog.

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Additional Object Access (Read-Only)

The HubSpot connector for Claude now supports read-only access to additional CRM objects and their associations. In addition to contacts, companies, deals, tickets, now it can access users, line items, quotes, invoices, orders, carts, products, subscriptions, and object lists.

Use cases include:

• Sales teams can analyze invoices to compare deal values, payment timing, and discrepancies between contracted and invoiced amounts
• Commerce teams can track customers that are frequently paying invoices late
• Marketing teams can explore the key attributes and engagement of their most important segments to better understand their audience and plan more effective campaigns
• Support teams can ask Claude to find customers with overdue invoices and recent billing tickets to prioritize payment resolution support
• Customer success teams map the customer success journey from onboarding to renewal for our most successful customers and identify best practices.

Admin Controls

The HubSpot connector for Claude now also includes admin controls, allowing super admins and users with App Marketplace permissions to go to Connected Apps > HubSpot connector for Claude > Give users access.

Why does it matter?

With expanded read-only access to HubSpot CRM objects, Claude can now deliver more personalized AI insights fueled by your HubSpot data. This unlocks new use cases, including:

• Smarter prospecting through lead analysis and enrichment
• Customer understanding with analysis of feedback submissions
• Commerce and CPQ support for quotes, invoices, and orders
• Marketing optimization with segmentation and list insights

How does it work?

To get access to the additional objects (read-only) in the HubSpot connector for Claude, you’ll need to disconnect and re-authenticate your HubSpot account.

The HubSpot connector for Claude respects user permissions, ensuring that users only see the CRM data they are allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they have permission to view.

The HubSpot connector for Claude responds in the language used by the user, if supported.

Who gets this?

The HubSpot connector for Claude will be available to all HubSpot customers across all tiers who have a paid Anthropic subscription (Pro, Max, Team, or Enterprise).

To access the connector, individuals must have:

• An active HubSpot user account
• A paid Claude subscription (Pro, Max, Team, & Enterprise)

The HubSpot connector for Claude automatically respects the user permissions defined in HubSpot. This means users will only see in Claude the CRM data they’re allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they have permission to view.

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Update to integrations using the e-commerce scope

Free ecommerce pipeline no longer added to accounts installing apps using the e-commerce scope

• Effective immediately, this free ecommerce pipeline will no longer be added to accounts installing apps using the e-commerce scope.
• This free pipeline was not correctly sunset with the rest of the Ecommerce Bridge features and was still being added to accounts that install an app using the e-commerce scope.

No changes to permissions granted by the e-commerce scope

• No changes are being made to the permissions granted by the e-commerce scope at this time, but it is recommended to update the auth settings for apps to use the specific crm.objects scopes for the objects that the integration works with.

Free pipeline will not be removed from accounts it has already been added to

• The free pipeline will not be removed from any accounts it has already been added to, including accounts that had the pipeline added before the original sunset, as well as any accounts that had the pipeline added between the original sunset and now.

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HubSpot CLI v7.5.4

A new minor version of the HubSpot CLI has been released including:

• A new hs hubdb list command to list available tables in an account
• An update to the authentication flow to skip opening the browser
• Supports a --force flag for project deployments
  • This bypasses the warnings when deploys are blocked
• An update to the hs feedback destination
  • This command will now direct you to the HubSpot Developers feedback page

To update your CLI to the latest version, run npm i -g @hubspot/cli@latest in your terminal.

HubSpot CLI Repository Changes

The public GitHub repository will no longer be used as our main repository for the HubSpot CLI. Moving forward, HubSpot CLI development work will be completed in a private repo with periodic updates synced to the public repo. Please direct any CLI issues to the HubSpot Developers Feedback Form and tag your submission as a "CLI issue".

Sequences API Access Expanded for Sales Enterprise and Sales Professional Roles

Users with Sales Enterprise or Sales Professional roles (including trial versions) can now use the automation.sequences.enrollments.write and automation.sequences.read scopes within the Sequences API. This expands the API access, improving security and workflow for sales teams by allowing more granular permission management without requiring super admin accounts.

Create Multi-Select HubSpot User Properties

You can now create HubSpot User properties that support multi-select, enabling you to assign multiple record owners to a single property. Previously, HubSpot User properties could only store a single user as a value, limiting your data model when multiple users needed ownership permissions on a record. Now, you can create multi-select User properties to address this. Users selected for these properties are treated as record owners and have the same edit permissions for the record as a single owner. This is particularly useful in scenarios where multiple team members need to manage a single record, such as a contact record owned by several sales team members.

You can create a multi-select User property via API by sending a POST request to /crm/v3/properties/{objectType} with a request body similar to the provided JSON example.

Please note: Existing User properties cannot be configured to be multi-select. Once a User property is created, you cannot change it between multi-select and single-select. This change does not impact the default HubSpot owner property.

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What is it?

The HubSpot connector enables you to query Claude about your HubSpot CRM data through natural language. Some key use cases include:

• Marketing teams can ask Claude to find contacts who opened a recent email campaign but didn’t click through, and generate a pie chart to support follow-up segmentation.
• Sales teams can ask for a summary of active deals organized by name, amount, and stage, and sorted by closing date to help prioritize the week.
• Support reps can ask for all open tickets assigned to them, sorted by priority and creation date.
• Customer success teams can ask Claude to compare resolution approaches and outcomes across support channels to drive consistency and quality.

Why does it matter?

With our unified customer platform, you can access your HubSpot context directly within your preferred AI tool.

Today, over half of our 250,000 customers use multiple LLMs to accelerate productivity. We want to help you get the best insights from the AI solutions you already use—which is why we’re making it easy to connect HubSpot to the most-used AI tools.

How does it work?

Ensure your Super Admin or a user with App Marketplace permissions completes the setup first, as their account must be connected before others can access the HubSpot connector for Claude. Once enabled, anyone in their organization can connect Claude to their unique HubSpot data, so they can start conversing and gaining insights.

The HubSpot connector for Claude is available on the web and desktop versions.

To connect your CRM data to Claude:

1. In Claude, go to Settings and select Connectors, then click Browse Connectors.
2. Under the Your Connectors tab, click Browse connectors.
3. Search for HubSpot and click Add to your team. Close the dialog box.
4. Return to the connectors page in settings. Click Connect next to HubSpot.
5. You’ll be redirected to an authentication page where you can log in with your HubSpot credentials.
6. Choose the HubSpot account you want to connect and grant the requested permissions.
7. Once authenticated, you’ll be redirected back to the chat in Claude.
8. Make sure HubSpot is enabled under Search & Tools, and you’re ready to run your query.

Note: Steps 1–4 are only required when connecting a new user or switching to a different HubSpot account.

Who gets this?

The HubSpot connector for Claude will be available to all HubSpot customers across all tiers who have a paid Anthropic subscription (Pro, Max, Team, or Enterprise).

To access the connector, individuals must have:

• An active HubSpot user account
• A paid Claude subscription (Pro, Max, Team, & Enterprise)

The HubSpot connector for Claude automatically respects the user permissions defined in HubSpot. This means users will only see in Claude the CRM data they’re allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they have permission to view.

Additional Details about Claude

All functionality in Claude is subject to HubSpot's API usage limits and guidelines.

Anthropic does not use the data you share through HubSpot to train its models except in certain instances, like when a customer chooses to provide feedback or opts into training. Please refer to the terms (consumer & commercial) in your specific Anthropic plan.

To better understand their data practices—including whether and how long data is retained—we recommend visiting Anthropic’s Trust Center.

Additional information regarding Individual, Team, and Enterprise plans is here. Like all third party tooling, you should carefully evaluate the benefits and risk of use.

The HubSpot connector for Claude does not provide access to custom Sensitive Data Properties or sensitive content from other Sensitive Data Covered Services, including Personal Health Information and other forms of Highly Sensitive Data. It has read-only access to standard records such as contacts, companies, deals, tickets, and their associations. Any properties marked as sensitive data is not accessible by the connector.

When is this happening?

The HubSpot connector is live to all customers as of July 29, 2025.

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What is it?

You can now ask questions ranging from simple "How many high priority tickets were created last week in HubSpot?" to complex "analyze seasonal patterns in ticket volume by category to forecast support team staffing needs for the upcoming quarter" across chat and deep research, respectively. The HubSpot connector for ChatGPT helps you get actionable insights, grounded in your CRM data. For inspiration and example prompts, please visit the prompt library.

Why does it matter?

With our unified customer platform, you can access your HubSpot context directly within the AI tools of your choice. With over 75% of HubSpot customers already using ChatGPT, this update brings your HubSpot context to chat for quick, one-off searches to accelerate your daily productivity. For more complex needs, turn to deep research to analyze trends across multiple sources with detailed, cited reports.

How does it work?

• If you’ve already set up the HubSpot connector for deep research, chat is available automatically, but for optimal performance, we recommend reconnecting. To reconnect, follow the steps in our Knowledge Base to disconnect and reconnect the connector.
• If you’re connecting for the first time, follow the instructions below. A Super Admin or a user with App Marketplace permissions must complete the initial setup. Once connected, other users in your organization can follow the same steps to enable the connector.
• Note: The connector is currently only available in the web version of ChatGPT.
• Steps:
  • In your ChatGPT chat window, go to Tools > Search connectors
  • Click Sources, select HubSpot, and then click Connect
  • A pop-up will appear—click to continue to HubSpot
  • Authenticate using your HubSpot login credentials
  • Select the HubSpot account you want to connect
  • Once connected, you’ll be redirected to ChatGPT Settings > Connectors, where HubSpot will appear as a verified source.
• The connector supports read-only access on core CRM objects - contacts, companies, deals, and tickets - along with their associations, standard properties, and custom properties.
• Engagements are not currently supported.
• When a prompt includes “HubSpot,” the connector is automatically selected.
• Access is based on each user’s existing HubSpot permissions, ensuring everyone sees only the data they’re authorized to view.

Who gets this?

The HubSpot connector for ChatGPT will be available to all HubSpot customers across all tiers who have a Pro, Plus*, Team, Enterprise, or Edu OpenAI paid subscription. Please note, the HubSpot connector for ChatGPT’s chat functionality for the Pro tier is not currently available for users located in EEA, Switzerland, and the UK. Chat functionality is not available to Plus tier customers. The connector respects all existing HubSpot CRM permissions—users only see the data they’re authorized to access. For example, a sales rep will only see pipeline data for deals they have permission to view. Note: Customers will not be able to access custom Sensitive Data Properties or sensitive content from other Sensitive Data Covered Services, including Personal Health Information and other Highly Sensitive Data. All functionality in ChatGPT is subject to HubSpot’s API usage limits and guidelines and ChatGPT is a third party service governed by your terms with OpenAI. Customer data is not used for AI training in ChatGPT.

When is this happening?

The HubSpot connector for ChatGPT is live to all customers as of July 24, 2025.

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