Hubspot Release Notes

All Hubspot Release Notes

• Dec 2, 2025

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  Hubspot Developers by Hubspot

  November 2025 Developer Rollup

  HubSpot rolls out a broad platform update with higher Orders and Carts limits, a new Projects API, and property validations via the public CRM API. The release also boosts developer tooling with HubSpot CLI 7.10.0, per-page CMS headers and footers, and governance changes.

  November updates overview

  November brings a rollup with several updates across the platform. We've expanded record limits for Orders and Carts objects, increased association limits fivefold to 250,000 per object type, and launched the new Projects API for programmatic project management. We're also introducing property validation rules via the public CRM API, releasing HubSpot CLI 7.10.0 with dependency updates and enhanced MCP tooling, and rolling out flexible header and footer switching in the CMS. On the governance front, we're sharing the Platform Lifecycle Management schedule for proactive planning, implementing new user-level permissions requirements for AI connectors on the Marketplace, and enhancing our documentation with required scopes, object definitions, and searchable changelog entries. We've also got important reminders about upcoming API sunsets for Clearbit Logos and Contact Lists v1. Make sure to read on to find out more about each of these updates.

  New Record Limits for Orders and Carts Objects

  We are excited to announce that the Orders and Carts objects have new record limits:

  • Free tier customers: 1 million records
  • Paid tier customers: 15 million records

  These thresholds have been automatically enabled for all customers, no action is required.

  Reminder: Sunset of Clearbit Logos API on Dec. 8, 2025

  A reminder that the deprecated Clearbit Logo API (logo.clearbit.com) will be shut down on Dec. 8, 2025.
  If you are still using this service, we recommend that you use another alternative, such as logo.dev, a free and high-quality logo-fetching service based on domain names. Learn more about migrating to a different service on our Clearbit Logos API sunset announcement.

  Sunsetting Contact Lists API

  The v1 Contacts List API is slated for sunset on April 30th, 2026. Please refer to this announcement for more details on the sunset and migration options.

  Create Property Validations via Public API

  You can now create, update, and retrieve property validation rules through the public CRM API. This allows developers to enforce data consistency and integrity programmatically—for example, requiring specific formats, minimum lengths, or character types for property values. Use the new endpoint

  crm/v3/property-validations/{objectTypeId}/{propertyName}/rule-type/{ruleType}
  

  to define or fetch validation configurations. Learn more in the Property Validations API documentation.

  HubSpot CLI 7.10.0 Now Supports Dependency Updates, Beta Platform Versions & Enhanced MCP Tooling

  HubSpot CLI 7.10.0 delivers a substantial upgrade to the developer experience with the introduction of hs project update-deps, a new command that streamlines updating npm dependencies across project components. This provides a clearer, safer workflow for keeping project libraries current without reinstalling from scratch. The release also adds support for beta platform versions, enabling developers to experiment with upcoming HubSpot platform capabilities before they reach general availability.
  This version includes notable improvements to MCP tooling, including codex integration for setup, message and profile support for MCP project uploads, and enriched debugging output that now surfaces network request context to make troubleshooting smoother. File handling has also been refined—particularly around markdown file collisions—to ensure documentation remains intact during renames.
  On top of these enhancements, developers will find numerous quality-of-life and reliability fixes, from resolving require.resolve() issues in CMS theme previews to improving dependency-related error messages, flag handling, and package-installation utilities. These updates maintain complete backward compatibility while meaningfully modernizing core workflows.
  Watch the new test account creation walkthrough video and check out the full set of changes on GitHub.

  Association Limits Increased to 250,000 per Object Type

  HubSpot has raised association limits for all paid accounts, allowing individual records to be linked with up to 250,000 records of a given object type (for example, 250,000 contacts with a single company). This fivefold increase expands your ability to model large and complex data relationships directly in HubSpot, including via API and imports. Some object-specific limits still apply—for instance, 10,000 associated deals per contact and 1,000 associated records per engagement. Learn more in the Associations API documentation and review the HubSpot Product & Services Catalog for full details on technical limits.

  New in the HubSpot CMS: Switch Out Headers and Footers for Individual Pages

  You can now choose a separate header or footer module per page in the HubSpot CMS. Previously, headers and footers were universal across templates, meaning you had to switch out the template to use a different header or footer per page. This meant that you had duplicate templates with different headers or footers.
  Now, you can switch out the header or footer directly from the page editor. When you hover over a header or footer, you'll be able to open up a modal to replace the current page's header or footer. This will not affect other pages using this same template, only the page you're currently editing.
  This update allows you to have individual headers on footers on pages while re-using the same templates, giving you flexibility across your website, including across different brands.

  The Platform Lifecycle Management Schedule

  HubSpot launched the Platform Lifecycle Management with the Developer Platform, providing a public schedule for project platform version release, support, and deprecation timelines in the developer documentation. This transparency allows developers to proactively plan updates, avoid breaking changes, ensure app stability, and improve end-user reliability. Developers will also receive proactive release and deprecation notifications via the HubSpot CLI, UI, and email. See the developer documentation for the complete schedule.

  New User-Level Permissions Requirement for AI Connectors on the HubSpot Marketplace

  AI connectors are defined as apps that primarily connect HubSpot directly to general-purpose generative AI assistants or agents. Due to the importance of user-level permissions to customer data security and privacy in AI systems, we require all new AI connectors on the Marketplace to support user-level permissions via the HubSpot Developer Platform.
  To list an AI connector on the HubSpot Marketplace, developers must rebuild their app using the official HubSpot MCP server (BETA), which enforces user-level permissions. Only CRM read operations are currently available.
  AI connector apps that do not wish to rebuild using the official HubSpot MCP server can continue to distribute their app and drive installs outside the Marketplace. For this alternative, it is important to be aware of the new active install limits for unlisted apps using the HubSpot Developer Platform as outlined in this Developer Changelog post.
  No additional action is required for customers beyond installing compliant apps; enforcement is applied by Ecosystem Quality via the App Listing Requirements.
  These requirements maintain the same user-level access guardrails implemented in our own connectors. When HubSpot designed and built its own connectors, such as the HubSpot connector for ChatGPT, we built them to enforce user-level access from the beginning (learn more in this blog post). This model ensures that any action taken by an AI assistant or agent on a user's behalf is strictly limited to that specific user's existing permissions within HubSpot, preventing unauthorized data access and maintaining compliance.

  Projects API

  The Projects API is now available in support of HubSpot's new recently launched project object. With this new API, customers and partners can programmatically create, read, update, and associate projects to related records. The Projects API will be available through HubSpot's CRM Objects API framework. See the documentation for more details.

  Documentation Enhancements: Required Scopes, Data Definitions, and Searchable Changelog Entries

  There are several documentation improvements to streamline how you discover and use information in HubSpot's developer documentation:

  • Required Scopes in API Reference Docs: A new, dedicated component now lists the application scopes needed for each API endpoint. This helps you quickly confirm permissions and avoid authentication issues when building or updating integrations.
  • [In beta] Object definition pages for key CRM objects: Selected APIs now include "Object definition" pages to make it easier to understand object structure, find available default properties, and troubleshoot data sync issues. Highlights include:
    • Object attributes: object IDs and fully qualified names, required and searchable properties, and feature support listings.
    • Default properties: searchable lists of default properties per object, which includes the property name and label, data type information, definition, and expandable JSON code for full reference.
      Object definition pages will be rolled out over the next month, starting with the contact, company, deal, and ticket objects.
  • Changelog Entries Shown in Docs Assistant: You can now see recent developer changelog entries directly in documentation assistant results. This means you'll instantly spot any updates affecting the endpoint you're exploring, helping you adapt to changes faster and with greater confidence.
    Collectively, these enhancements are designed to reduce friction—helping you identify needed scopes, understand object models, and monitor relevant updates with less guesswork.

  Third-Party Call Events: Call Started and Call Ended

  HubSpot now enables publishing Call Started and Call Ended events for third-party calls. These events are not only logged but can also be leveraged in Journey Analytics and Workflows, making call data actionable across the platform.
  To ensure these events are published correctly, integrators need to send the following SDK events: incomingCall, callEnded, and finalizeEngagement. For full implementation details, refer to the API documentation.

  Questions or concerns?

  Join us in the Developer Community Forum for a peer-to-peer discussion.

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• Nov 24, 2025

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  Hubspot Developers by Hubspot

  Custom Actions Support for Enrolled & Non-Enrolled Records

  HubSpot enhances workflows with event-based support, adding a requiresObject flag and per-action object targeting. Custom actions can run without an enrolled object and will show a target object selector, defaulting to the workflow’s enrolled object. The change rolls out on November 24, 2025.

  HubSpot custom actions in event-based workflows

  HubSpot workflows are becoming more flexible with expanded support for event-based processes. Traditionally, workflows and their custom actions have relied on a specific “enrolled object” (contact, company, deal, ticket, etc.) to execute logic, which limits their usage when no object enrollment occurs. With the introduction of new workflow types that aren’t tied to a single enrolled object (such as event-based workflows), there is a need for custom actions to adapt accordingly.

  To support these workflows, we’re introducing a new requiresObject boolean flag to extend support for "target objects" in custom actions on November 24th, 2025. This update addresses a long-standing limitation in HubSpot's custom action framework by allowing actions to function in workflows even when no object is enrolled. Additionally, the objectTypes field will now apply at the action level rather than the workflow level. This means each action within a workflow can independently specify which object type it targets. Actions will interpret the data according to the object type selected or, by default, the workflow’s enrolled object.

  With these changes, custom actions will now present customers with a dropdown to select a “target object”. By default, this will be set to the workflow’s enrolled object, preserving existing behavior for current workflows.

  How things worked before:

  • Action definition: The objectTypes field determines which workflow object type the action is available for.
  • Execution payload: An object field is included in the payload (with object type and ID)
  • Fetch options: The workflow’s objectTypeId is included in the request payloads

  Because these elements always depended on the enrolled object, custom actions could not function in workflows that weren’t tied to an object type.

  What's changing?

  As mentioned above, we’re introducing a requiresObject boolean flag (defaulting to true) on all custom actions. When this flag is set to true, a target object will automatically be added to the action, allowing it to work with any object, not just the enrolled one. The workflow runtime will populate the object in the execution payload.

  What does this mean for developers?

  This change affects all custom actions built using the Custom Workflow Actions API or Developer Projects that include custom actions.

  • By default, all actions will have requiredObject: true, meaning the target object selector will appear in workflows. See example below:

  {
    "actionUrl": "https://webhook.site/94d09471-6f4c-4a7f-bae2-c9a585dd41e0",
    "requiresObject": true,
    "objectTypes": ["CONTACT"],
    "inputFields": [
      {
        "typeDefinition": {
          "name": "staticInput",
          "type": "string",
          "fieldType": "text"
        },
        "supportedValueTypes": ["STATIC_VALUE"],
        "isRequired": true
      }
  

  Note: In the example of the custom action definition above, because the action includes objectTypes: [“CONTACT”], it cannot set requiresObject: false, as defining required objectTypes means the action depends on an object.

  If your action does not need to receive a target object and you don’t want end users to see the object selector dropdown, you can set requiresObject: false in your custom action definition.

  When is it happening?

  This change goes into effect in 30 days on Monday, November 24th, 2025.

  Questions or comments?

  Join us in the developer forums for a peer-to-peer discussion.

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• Nov 20, 2025

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  Hubspot

  Release Notes - 25.11 Product Community Release

  November Product Community Release Notes highlight SEO improvements and an Ideas Forum homepage update. Visible changes include thread titles rising above the search bar; backend tweaks boost accessibility and search visibility. Feedback welcome.

  Welcome to the November Product Community’s Release Notes!

  Enhancements & Fixes:

  • Enhancement: SEO
    We are continuing to improve our SEO. These changes will mostly be visible in the back end, improving site accessibility & search engine visibility, but you will notice one visible change in the community: the threads' title will move higher on the page, above the search bar.

  • Enhancement: Ideas Forum Homepage Update
    We have updated our Ideas Statuses for a better organization, and also to improve communication from our Product Team. You will see these changes reflected in the Ideas Homepage.

  We Value Your Feedback

  We value your feedback and use it to improve our platform. Please take a few minutes to submit your ideas and help us make our platform even better.

  Thank you for your continued support!
  The HubSpot Community Team

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• Nov 20, 2025

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    Nov 20, 2025
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    Nov 21, 2025
  

  Hubspot Developers by Hubspot

  Take Action With Claude: Update CRM Records and Access Engagement History

  Claude’s HubSpot connector now lets you create and update CRM records, log activities, and act on full engagement history—directly from chat. With public beta for updates and GA for engagement access, this rollout enables faster, context-aware workflows and bulk actions.

  You can now ask Claude to create and update your CRM records, such as contacts and deals, and log activities like notes or tasks. Claude will also have access to your complete engagement history, including emails, calls, and meetings.

  What’s Changing

  The HubSpot Connector for Claude is gaining two new capabilities:

  • [Public Beta] Update CRM records: The HubSpot connector for Claude can now create and update CRM records and log activities directly from Claude’s chat window – including new contact and deal creation, and logging notes or tasks.
  • [Live in GA] Access engagement history: Claude can also generate and take action on powerful insights based on your complete engagement history (emails, calls, meetings, tasks, and notes).

  Please note:

  • If your HubSpot account has sensitive data enabled, the HubSpot connector for Claude will not have access to any engagement data for added security.
  • When using create and update actions in the HubSpot connector for Claude, attribution will be recorded in your HubSpot account’s Audit Log to the user and the Claude connector.
  • The HubSpot connector for Claude supports bulk Create and Update actions for a maximum of 10 records in a single request.

  Why Does It Matter?

  With expanded write access and engagement visibility, the HubSpot connector for Claude allows you to update your HubSpot context directly without leaving Claude. Ask Claude to log a discovery call, create follow-up tasks, update deal stages, or analyze months of customer emails using natural language.
  By accessing engagement history such as emails, tasks, and notes, Claude can surface meaningful insights and let you take action on them instantly, right from the chat window. This unlocks faster, more intelligent use cases, like:

  • Faster workflows: Create a task to follow up with a prospect who had questions on pricing.
  • Smarter insights: Claude can now access your email threads and call notes to provide context-aware recommendations.
  • Less manual work: No more copying insights from Claude into HubSpot properties manually – update directly from Claude’s chat window.
  • Better decisions: Analyze real customer conversations, not just CRM snapshots.

  How Does It Work?

  To access write access and engagement visibility in the HubSpot connector for Claude, you’ll need to disconnect and reauthenticate your HubSpot account.
  Please note: to allow the connector to access engagements, and to create and edit records, a Super Admin must opt your account into this product update.

  Example prompts

  Updating CRM context (write access): The HubSpot connector for Claude can update your CRM directly.

  • “Create a new contact for [X] at with their email [insert email address]”
  • “Update the deal ‘Enterprise Package Q4’ to Closed Won.”
  • “Log a note on this ticket summarizing our resolution approach.”
  • “Create a task for me to follow up with [X] next Tuesday about contract renewal.”

  Engagement visibility: The HubSpot connector for Claude can now access your communication history to provide richer context.

  • Sales: “Summarize all my emails with [X] from the last month and list any issues that might affect deal closure.”
  • Marketing: “Create Follow-Up Tasks from Recent Email Opens”
  • Service: “Show me all open tasks assigned to me this week, sorted by priority.”

  For more prompts, please visit our prompt library.

  Additional Best Practices

  • Start small by updating a single record before making bulk changes.
  • Always review the proposed changes that Claude shows before execution and take a moment to confirm them.
  • For the best results, use the latest models and turn on “Extended Thinking” mode.

  Please note: A Super Admin or a user with App Marketplace permissions in your HubSpot account must connect the connector for the first time and select the allowed permissions for it. Once this is done, they can give access to other users to connect it. Learn more about how you can manage access to the connector.

  The HubSpot connector for Claude respects user permissions, users will only see the CRM context they’re allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they have permission to view or update.

  The HubSpot connector for Claude responds in the language used by the user, if supported. For the full list of supported languages, please refer to Anthropic’s multilingual documentation & supported countries and regions.

  Who Gets It?

  The HubSpot connector for Claude is available to all HubSpot customers across all tiers who have a paid Anthropic subscription (Pro, Max, Team, or Enterprise).
  To access the connector, individuals must have:

  • An active HubSpot user account
  • A paid Claude subscription (Pro, Max, Team, & Enterprise)

  For detailed guidance on using these new capabilities, visit the documentation for HubSpot Connector for Claude.

  When is this happening?

  This update goes into effect on November 20, 2025.

  Questions or comments? Join us in the developer forums.

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• Nov 4, 2025

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  Hubspot

  Release Notes - 25.10 Product Community Release

  HubSpot Community rolls out fresh branding with new colors and logo across notifications and UI tweaks. The Ideas Forum is cleaner with archived low‑vote ideas and faster internal setup, plus a mobile join bug fix and ongoing SEO improvements.

  Enhancements & Fixes

  • Enhancement: HubSpot New Branding!
    The Community continues to be updated with the new HubSpot colors and logo, now including email notifications, upvote buttons and some small icons in the community.

  • Enhancement: Ideas Forum clean up!
    We have archived old Product Ideas with very few upvotes in order to have a cleaner space and for the Product Team to focus on Ideas that have more weight. We’ve also introduced some extra internal set up for a better efficiency of the forum.

  • Fix
    We have launched a fix to solve a bug around joining groups via mobile.

  • Enhancement: SEO
    We are continuing to improve our SEO with back-end measures.

  We Value Your Feedback

  We value your feedback and use it to improve our platform. Please take a few minutes to submit your ideas and help us make our platform even better.

  Thank you for your continued support!
  The HubSpot Community Team

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• Nov 3, 2025

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  Hubspot

  October 2025 Product Updates

  HubSpot unveils a sweeping wave of updates across Marketing, Sales, Service, and Commerce. Expect redesigned automation, smarter deal insights, enhanced segmentation, richer CRM objects, and expanded data and payments tools to power faster, smarter customer experiences.

  Marketing Hub

  Preview Segment (List) Filters

  Preview segment results before saving with real-time filtering. See exactly how many contacts match your criteria as you build, ensuring accurate audience targeting without trial and error.

  • available to all hubs and tiers

  Automation Overview Redesign

  Navigate automation capabilities with a completely redesigned overview page. Improved organization and clearer pathways help you discover and implement automation opportunities faster.

  • available to all Hubspot Pro+ customers

  Enhanced Segment Builder Experience with New Advanced Features

  Build more sophisticated segments with enhanced filtering capabilities. New advanced features provide greater control over audience definition, enabling more precise targeting.

  • available to all hubs and tiers

  Content Hub

  Improvements to Video Library UI

  Navigate your video content more efficiently with an improved library interface. Enhanced organization, search, and preview capabilities make video management easier.

  • available to all Content Hub Pro+ customers

  Marketing + Content Hub

  Customize Brand Voice and Identity Across Brands

  Define unique AI voices for multiple brands or business units. Scale personalization across your portfolio with distinct brand personalities for each entity.

  • available to all hubs and tiers

  Redesigned video picker

  Select videos for content more easily with a redesigned picker interface. Improved search, filtering, and preview options help you find the right video quickly.

  • available to all Marketing and Content Hub Pro+ customers

  Sales Hub

  Leads can now be renamed and toggled on/off

  Customize lead terminology and visibility to match your sales process. Rename the lead object to fit your vocabulary or disable it entirely if not needed.

  • available to all Sales Hub Pro+ Customers

  Create Quotes from Deal Index

  Generate quotes directly from your deal index view without opening individual records. Speed up your quoting process by creating and sending quotes in fewer clicks.

  • available to all Sales Hub customers

  Deal Insights CRM Card

  Get AI-powered insights about your deals directly on the record page. Surface important patterns, risks, and opportunities that help you prioritize actions and close deals faster.

  • available to all Sales Hub Pro+ Customers

  Leads Are Now a Standard CRM Object

  Work with leads as a fully supported standard object. Previously in beta, leads now have complete CRM functionality including workflows, reports, and integrations.

  • available to all Sales Hub Pro+ Customers
    Learn More

  Service Hub

  Round Robin: New ticket distribution option for Help desk tickets

  Distribute incoming tickets evenly across your team with round-robin assignment. Ensure balanced workloads and faster response times with automated, fair ticket distribution.

  • available to all Service Hub Pro+ customers

  User-Level Ticket Visibility in Customer Portal

  Control ticket visibility at the user level in the customer portal. Perfect for complex organizational structures where different users need access to different subsets of tickets for proper security and privacy.

  • available to all Service Hub Pro+ customers

  Timestamp visibility in the Customer portal

  Display timestamp information in the customer portal for better transparency. Customers can see when tickets were created, updated, and resolved, improving communication and expectations.

  • available to all Service Hub Pro+ customers

  Task Queues in CS Workspace

  Organize customer success tasks with dedicated queues. Prioritize activities, assign work, and track completion across your CS team with structured task management.

  • available to all Service Hub Pro+ customers

  Availability Status Selector: Set Temporary "Away" Status

  Manage availability expectations with temporary away status. Set yourself as away for specific time periods, automatically returning to available when the period ends.

  • available to all Service Hub Pro+ customers

  Help Desk Customizable Search Results Columns

  Customize which information appears in help desk search results. Tailor your view to show the most relevant ticket details, improving efficiency when reviewing search results.

  • available to all Service Hub Pro+ customers

  Help Desk Spam View Filters

  Filter and manage spam tickets more effectively with dedicated spam view options. Keep your help desk clean by quickly identifying and handling spam submissions.

  • available to all Service Hub Pro+ customers

  Spaces: Dedicated Working Areas for Teams in Help Desk

  Create dedicated workspaces for different support teams within the help desk. Each space has its own views, filters, and workflows, enabling teams to work efficiently without interference.

  • available to all Service Hub Enterprise customers

  Help Desk Search Improvements

  Find tickets and information faster with enhanced search capabilities. Improved relevance ranking and filtering help support teams locate what they need in seconds.

  • available to all Service Hub Pro+ customers

  Sales + Service Hub

  Pathfinder in Customer Journey Analytics

  Uncover the most common paths leads and customers take with your brand—automatically. Customer Journey Paths reveal patterns in how prospects navigate your touchpoints.

  • available to all Sales and Service Hub Enterprise customers

  A new workflow creation experience

  Create workflows faster with a completely redesigned creation experience. Improved UI and intelligent suggestions help you build automation more efficiently.

  • available to all Sales and Service Hub Pro+ customers

  Blocked Numbers List (Outbound Calls)

  Maintain a blocklist of numbers your team should never call. Prevent accidental outreach to competitors, unsubscribed contacts, or other restricted numbers, protecting your reputation.

  • available to all Sales and Service Hub Starter+ customers

  Import Goals via CSV

  Bulk import goals from CSV files to scale your goal-setting process. Perfect for setting team or company-wide goals without manual one-by-one creation.

  • available to all Sales and Service Hub Starter+ customers

  Commerce Hub

  Customize Quote Acceptance Section with Rich Text

  Personalize the quote acceptance experience with rich text formatting. Add branded messaging, terms, and calls-to-action that reinforce your value proposition at the moment of decision.

  • available to all Commerce Hub Pro+ customers

  Updated Quote Expiration Logic for CPQ

  Manage quote validity with improved expiration logic. Set precise expiration rules that automatically update quote status, ensuring prospects work with current pricing and terms.

  • available to all Commerce Hub Pro+ customers

  New Bank Debit Payment Methods (SEPA, BACS, PADs) for HubSpot Payments

  Accept bank debit payments from European and international customers. SEPA, BACS, and PADs support expands your payment options, reducing friction for customers who prefer direct debit.

  • available to Commerce Hub customers with HubSpot Payments

  Automatically Apply Checkout Fees Based on Payment Method

  Add processing fees or surcharges automatically based on selected payment method. Maintain margins by passing along payment processing costs transparently at checkout.

  • available to all Commerce Hub customers

  Subscription Retries for Card Payments

  Automatically retry failed subscription payments with smart retry logic. Reduce involuntary churn by attempting charges at optimal times, recovering revenue from temporary payment issues.

  • available to all hubs and tiers
    Learn More

  Additional Quote Activity Tracking

  Track more quote interactions including views, downloads, and time spent. Understand prospect engagement with your quotes to time follow-ups perfectly and address concerns proactively.

  • available to all Commerce Hub Pro+ customers

  Data Hub

  Easily request new data sources for data studio

  Submit requests for new data source integrations directly from data studio. Help shape the data studio roadmap by requesting the connections you need most.

  • available to all Data Hub Pro+ customers

  Databricks connection to Data Studio

  Connect Databricks to HubSpot's data studio for advanced analytics. Bridge your data warehouse with CRM data for unified business intelligence and reporting.

  • available to all Data Hub Enterprise customers

  App Marketplace

  Google Meet App: New Redesign for Advanced Global Settings

  Configure Google Meet integration with a redesigned settings interface. Improved organization makes it easier to manage meeting recording, transcription, and sync preferences.

  • available to all hubs and tiers

  App workflow Action Insights

  Understand how custom workflow actions perform with detailed insights. Track execution times, success rates, and errors to optimize your custom automation.

  • available to all hubs and tiers

  2,000+ Apps and 2.5M+ Active Installs: New and Recently Updated Apps

  Explore an expanding ecosystem with over 2,000 apps and 2.5 million active installations. Browse newly added and recently updated integrations to extend HubSpot's capabilities.

  • available to all hubs and tiers

  Zapier App: Additional CRM Objects Support

  Connect more HubSpot objects to Zapier with expanded support. Automate workflows between HubSpot and 5,000+ apps using more of your CRM data.

  • available to all hubs and tiers

  Partner App Churn Analysis

  Understand app usage patterns with partner churn analysis. Track which apps are being uninstalled and why, helping developers improve retention.

  • available to all hubs and tiers

  Edit in Descript

  Edit videos directly in Descript from HubSpot. Seamlessly move between platforms to refine your video content with professional editing tools.

  • available to all HubSpot Pro+ customers

  Smart CRM

  Enhanced board experience and Board View for Contacts & Companies

  Visualize contacts and companies in board view with enhanced functionality. Manage your entire CRM visually with drag-and-drop workflows that work beyond just deals.

  • available to all hubs and tiers

  Updated CRM Association Cards

  Navigate associated records more efficiently with improved association cards. Enhanced sorting, searching, and inline scrolling make it easier to find and manage related records.

  • available to all hubs and tiers

  Customer Agent AI Recommended Short Answers

  Improve AI agent responses with recommended short answers. The AI suggests concise, relevant replies that can be sent with one click, speeding up customer support.

  • available to all HubSpot Pro+ customers

  Enhanced safeguards for bulk subscription changes

  Protect against accidental bulk subscription changes with enhanced warnings and confirmations. Additional safeguards prevent mass unsubscribes or subscription modifications.

  • available to all hubs and tiers

  Import now shows file requirements on the file upload step of import

  Understand import requirements before uploading with inline guidance. See required file formats, column mappings, and data expectations right when you need them.

  • available to all hubs and tiers

  Personalization tokens in email templates now support fallback values

  Ensure professional email presentation with fallback values for personalization tokens. When contact data is missing, your specified fallback displays instead of blank spaces or errors.

  • available to all hubs and tiers

  Login Experience Redesign

  Log in faster with a streamlined authentication experience. The redesigned login flow is more intuitive and secure, reducing friction while maintaining enterprise-grade security.

  • available to all hubs and tiers

  Remove Whitespace and Format Casing in Text Properties

  Maintain pristine data quality with automatic text formatting that removes extra whitespace and applies consistent casing. Say goodbye to messy data entry and standardized records.

  • available to all hubs and tiers

  Enhanced Filtering with New "Contains Exactly" Operators

  Filter records with precision using new "contains exactly" operators. Find exact matches in multi-select fields and text properties, improving list accuracy and segment precision.

  • available to all hubs and tiers

  Object Library Migrating into Data Model Builder

  Access your custom objects in the unified data model builder. This migration consolidates object management, making it easier to understand and configure your CRM structure.

  • available to all hubs and tiers

  Target Object Name in Security Activity Export

  Export security activity logs with human-readable object names included. Improve audit efficiency by seeing what was accessed without cross-referencing IDs.

  • available to all hubs and tiers

  Drag and Drop Reports onto a Dashboard

  Build dashboards faster with drag-and-drop functionality. A new side panel lets you browse and add saved reports or templates directly to your dashboard.

  • available to all hubs and tiers

  Custom Assistants can now read HubSpot CRM data

  Empower custom assistants with direct access to CRM data. Your specialized AI assistants can now query contacts, deals, and other records to provide contextual, data-driven responses.

  • available to all HubSpot Starter+ customers

  Mobile

  Tiered Pricing Line Items on Mobile

  Manage tiered pricing structures from mobile devices. View and edit complex pricing tiers on the go, ensuring your sales team can quote accurately anywhere.

  • available to all Commerce Hub Pro+ customers

  View Reports in the Breeze Mobile App

  Access your dashboards and reports from the Breeze mobile app. Stay informed with analytics on the go, making data-driven decisions from anywhere.

  • available to all hubs and tiers

  Speech To Text into the Breeze Assistant mobile app — Now on Android and iOS

  Interact with the Breeze Assistant using voice commands on both Android and iOS. Speak your questions naturally and get instant AI-powered responses, making mobile productivity faster and more convenient.

  • available to all hubs and tiers

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• Nov 1, 2025

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  Hubspot

  Top Product Updates for November 2025

  HubSpot ships a wave of AI and workflow updates with a redesigned email editor, unified landing pages, AI image options, and cross‑account automation. New data tools, Breeze property creation, wallet payments, and public beta features expand AI driven CRM.

  HubSpot shipped many improvements this month, with a clear focus on AI-powered productivity, multi-account management, and streamlined content creation. Here are the top product updates you won’t want to miss.

  1. Redesigned Email Editor

  HubSpot's email editor gets a complete overhaul with a modern, full-canvas interface that puts everything you need in one view. You can now set your audience, sender information, subject line, and preview text alongside your email body with no more jumping between tabs.
  This redesign addresses longstanding feedback about the editor feeling cluttered and difficult to learn. The streamlined layout reduces creation time and makes onboarding new team members significantly easier.
  Key navigation changes include a unified left sidebar for modules, layouts, saved sections, content tree, template design, setup options, and automation settings.
  Availability: All hubs and tiers

  2. Unified Landing Page Creation

  The landing page creation flow now combines manual and AI-powered workflows into a single experience. Instead of choosing upfront whether to use AI, you select a template first, then decide whether to generate content with Breeze or write it yourself.
  This eliminates the friction of committing to a creation method before you've even started. You get flexibility without losing access to AI assistance when you want it.
  Availability: Content Hub Professional and Enterprise

  3. AI Landing Pages: Image Generation

  When generating landing pages with AI, you now control your image source. The default is placeholder images, but you can opt into AI-generated images or pull from your file manager.
  This matters for teams with strict brand or legal requirements around imagery. It also speeds up page generation since AI image creation adds processing time. If you choose file manager images but no suitable match exists, the system falls back to placeholders automatically.
  Note: Requires "Give users access to generative AI tools and features > Files Data" enabled in AI settings.
  Availability: Content Hub Professional and Enterprise

  4. Train the Customer Agent on Videos

  Your Customer Agent can now learn directly from video content. Upload video files or import from publicly hosted URLs (YouTube not supported) to expand your agent's knowledge base.
  This is particularly valuable if your training content already lives in product demos, tutorials, or recorded walkthroughs. You can leverage existing video assets without recreating them as written documentation.
  How to add videos: Go to Service > Customer Agent > Knowledge tab > Content Sources > Add Content.
  Availability: Professional and Enterprise tiers

  5. Convert CRM Views to Segments

  Any saved CRM view can now become a segment with one click. The new "Save as segment" action in the Filters menu carries over your filter logic automatically, no rebuilding required.
  Previously, creating a segment meant recreating filters you'd already perfected in a view. This update bridges exploration and action, letting you move directly from identifying an audience to engaging it through campaigns, workflows, or reports. If a filter isn't supported for segments, you'll see a clear error message while all compatible filters still carry over.
  Availability: Now live for all hubs and tiers.

  6. Breeze-Powered Property Creation with Validations

  Breeze can now generate custom properties with validation rules using natural language. Describe what you need, including formatting requirements and constraints, and Breeze creates the property with appropriate validations.
  Example prompts:
  • "I need a percentage property where the value should be between 0 and 100 and allow up to 2 decimal places."
  • "I need a Scheduled appointment date property where the date must be in 2024 and only allow weekdays."
  This reduces the technical burden on admins while ensuring consistent data quality rules across your CRM.
  Note: Requires “Edit property” settings permissions.
  Availability: All hubs and tiers

  7. Apple Pay and Google Pay with Stripe

  If you use Stripe payment processing, your buyers can now pay with Apple Pay and Google Pay, no setup required. If you accept credit or debit cards, digital wallets are automatically enabled. To track which transactions used digital wallets, add the "Digital wallet type" column to your Payments Index page.
  Availability: All hubs and tiers

  8. Multi-Account Workflows

  You can now create workflows that update contact records across connected HubSpot accounts. Build automation in one account that creates or updates contacts in linked accounts within your organization.
  This solves real problems for multi-brand organizations: routing form submissions between regional accounts, running cross-sell campaigns after purchases, and keeping contact properties synchronized.
  How to access: Settings > Organization Management > Multi-Account > Asset Copying tab.
  Availability: Requires at least two HubSpot accounts, with one having Marketing Hub Enterprise and the other having any Professional or Enterprise subscription

  9. Orders, Invoices, and Carts in Data Model Builder

  Orders, carts, and invoices now appear in the data model builder, giving you a centralized view of these objects alongside your other CRM data.
  You can review properties, understand associations, and navigate to object settings. For orders and invoices specifically, you can create associations to custom objects and set custom association labels and limits.
  Availability: Data model builder available for all hubs and tiers. Custom object functionality requires Enterprise. Association labels and limits require Professional or Enterprise.

  Now in Public Beta
  Check out our top features that are now available in public beta to all eligible customers.

  • Help Desk: Custom Views Based on Contact and Company Properties
    Create help desk views filtered by contact and company properties, not just ticket properties. Build views like "Tickets from VIP contacts" or "Enterprise company issues" that match how your team actually works
    Availability: Public Beta for Service Hub Professional and Enterprise
    Send feedback to: [email protected]

  • HubSpot Connector for Gemini
    Query contacts, companies, and deals directly in Google Gemini, then draft follow-up content to use back in HubSpot. Works in Gemini's main interface and the sidebar in Gmail, Docs, Sheets, and Chat. Currently read-only. Requires Google Workspace Business Standard, Business Plus, or Enterprise with Gemini Alpha enabled.
    Availability: Public Beta for all HubSpot customers with qualifying Google Workspace plans

  • Take Action with Claude: Update CRM Records and Access Engagement History
    The HubSpot connector for Claude now supports write actions. Create contacts and deals, log notes and tasks, and update records directly from Claude's chat window. Claude can also access your full engagement history, emails, calls, meetings, tasks, and notes, to provide context-aware recommendations.
    Example prompts:
    • "Create a new contact for [Name] with email [address]"
    • "Update the deal 'Enterprise Package Q4' to Closed Won"
    • "Summarize all my emails with [Contact] from the last month"
    Notes:
    • If sensitive data is enabled in your HubSpot account, Claude won't access engagement data
    • Bulk actions support up to 10 records per request
    • Actions are logged to your HubSpot Audit Log
    Availability: Public Beta for all HubSpot customers with paid Claude subscription (Pro, Max, Team, or Enterprise)

  • Scan and Redact Sensitive Data in CRM Activities
    Enterprise customers can now scan CRM activities (notes, calls, tasks, emails, meetings) for sensitive data like financial or health information. If you've activated Sensitive Data settings, you can also redact flagged information to permanently remove it.
    Scans cover the last 60 days of activity and help maintain data hygiene and compliance.
    How to access: Settings > Security > Sensitive Data
    Availability: Public Beta for Enterprise tiers

  • Create Lead Segments
    You can now build segments using the Lead object, separate from Contact segmentation. Filter by lead properties, associated objects, and segment membership.
    Once created, lead segments integrate with Performance reporting to track size changes over time, workflows for enrollment triggers, and channel performance analysis.
    Requirement: Lead object must be activated in your account.
    Availability: Public Beta for Sales Hub Professional and Enterprise

  November's key product updates reflect HubSpot's continued investment in three areas: making AI genuinely useful across your work, simplifying multi-account operations for complex organizations, and reducing friction in everyday content creation. The redesigned email editor and unified landing page flow address longstanding usability feedback, while the expanded Claude and Gemini connectors signal a clear direction toward AI-assisted CRM management.

  Want to catch up on all the latest product updates? Log into your HubSpot account, click your account dropdown, then select "Product Updates" to see what's new.

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• Oct 31, 2025

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  Hubspot Developers by Hubspot

  October 2025 Developer Rollup

  HubSpot rolls out a fall update with smarter CPQ quotes, a security-friendly bugfix for product deletes, a batch read endpoint for Lists API, HubSpot CLI tweaks, and Workflow Action Insights in Connected Apps. Public betas add app churn analysis, report sharing, and app-based user imports.

  CPQ Quote Expiration Logic Change

  October has come to an end, so happy Halloween to all who celebrate 🎃. We've got a packed rollup for you, including logic change to CPQ quotes, a bugfix for product delete permissions, a new batch endpoint for the v3 Lists API, back-to-back minor releases for the HubSLot CLI, and new workflow action insights in connected apps. In public beta land, we have app churn analysis now available in our dev MCP, a new way to share reports with your app, and a new system for importing users int HubSpot from your app. Make sure to read on to find out more about each of these updates.

  Previously, CPQ quotes expired once the expiration date passed—regardless of whether buyers had already signed. Now, CPQ quotes will only expire if the buyer has not signed by the expiration date. Once all buyers sign, the quote remains active for payment setup and countersignature without any time limit. This update removes unnecessary delays and rework, allowing buyers to sign before the deadline and complete payment later, while you can countersign without worrying about expirations.

  Bugfix: Product delete permissions and app installation

  We've updated the permissions required to install apps requesting the e-commerce or crm.objects.products.write scopes. Previously, these scopes did not require that the user had permission to delete product records, but would still allow products to be deleted through the CRM APIs. Going forward, users installing apps requesting either of these two scopes will need to have permission to delete products in order to complete the installation.
  This update will only affect new app installations going forward, and existing installations with these two scopes will continue to function as expected without requiring the app to be reinstalled.

  New Batch List Membership Endpoint Added to V3 Lists API

  A new endpoint, /crm/v3/lists/records/memberships/batch/read, allows you to fetch list membership for multiple contact records in a single request. This feature supports migrations from the legacy Contact Lists API (sunsetting April 30, 2026) by enabling batch lookups of list memberships, ensuring smoother transitions and feature parity. Learn more in the Lists API migration documentation.

  HubSpot CLI Version Updates: CMS command reorganization, automatic dependency management, MCP tools, and logging overhaul

  A pair of back‑to‑back minor releases bring notable improvements to the HubSpot CLI: CMS commands are now grouped under the hs cms namespace, local development is faster and clearer, and we’ve added automatic dependency management, new MCP application‑info tools, and a comprehensive logging migration for more consistent output.

  Highlights

  • Command reorganization:
    • All CMS‑related commands have moved under the hs cms namespace for better discoverability and logical grouping.
    • Legacy commands (e.g., hs upload, hs fetch, hs watch, hs list, hs remove, hs lint, hs mv, hs logs, hs function, hs module, hs theme) continue to work but are deprecated and display guidance directing you to the new locations.
    • New structure includes: hs cms upload, hs cms fetch, hs cms watch, hs cms list, hs cms delete, hs cms lint, hs cms mv, hs cms function, hs cms theme, hs cms module, etc.
    • Custom object schema commands are reorganized under hs custom-object (moved from hs custom-object schema) for consistency.
  • Automatic dependency management:
    • hs project dev now checks for and installs required dependencies automatically to reduce setup friction.
  • Improved local development:
    • The local development process now includes better handling to fail earlier if other instances are already running.
    • You now have the ability to identify whether your OAuth backend is running.
  • MCP tools:
    • New application‑info tools surface API usage patterns and application information to aid diagnostics and optimization.
  • Logging overhaul:
    • Comprehensive migration from custom loggers to uiLogger across commands and libraries for consistent, readable output.
  • Bug fixes:
    • Fixed auto-update behavior in the hs config set command so updates no longer trigger during config set.
    • Updated the UI extensions dev server version to fix compatibility issues.
      If you need to update your local CLI, run: npm install -g @hubspot/cli.

  Introducing Workflow Action Insights in Connected Apps

  Earlier this month, in October, we added workflow action insights to each app’s settings page in Connected Apps. This update gives integration managers and admins visibility into how workflow actions from their installed apps are being used within their portal.
  By surfacing these insights directly in Connected Apps, customers can better understand how their integrations drive automation and uncover opportunities to increase adoption and value.
  For app developers, this feature helps your omtehrations stand out, making it easier for customers to see, use, and expand the app workflow actions within HubSpot.

  What's changing?

  For any app that provides workflow actions, a new workflow action insights section now appears in its Connected Apps settings page. This panel surfaces real-time usage data and configuration details for that app’s workflow actions.
  Customers of your apps can now see:

  • Configured Workflow Actions: Each workflow action that is currently in use, including workflow names, status (on/off), creator, last updated by, and enrollment metrics (total and past 7 days).
  • Unconfigured Workflow Actions: Actions available but not yet used, with a direct link to Automation to build a new workflow.
  • Adoption Metrics: Enrollment data to gauge adoption and activity trends within the portal.
    This update empowers customers to measure the impact of their integrations and helps developers drive deeper automation adoption across their installs.

  Public Betas

  Public Beta: App Churn Analysis Data Available via HubSpot Local MCP Server

  We are excited to announce the release of app churn analysis data for the HubSpot development MCP server via the CLI. This new capability is designed to help developers and app partners gain clear, actionable insights into app usage patterns and user engagement—directly from their development workflow.

  What's changing?

  The new app churn analysis feature for the HubSpot development MCP server, available via the CLI, provides developers with actionable insights into app usage and engagement, helping them identify churn risk and respond quickly to trends.
  With this new capability, developers can:

  • View Usage & Trends: Access detailed data for up to 6 months to track patterns, understand the impact of releases, and see how different segments of your user base are engaging with your app.
  • Predict & Assess Churn: Identify churn-prone segments with calculated scores and AI-generated usage summaries over the last 3 months, enabling preemptive action.
  • Segment & Diagnose: Analyze your user base by categories—Stable, Increasing, Decreasing, or Insufficient Data. At-risk segments are further broken down by industry and grouped by portal count (specific portalIDs are not shown).
  • Receive Recommendations: Get summarized insights and practical suggestions to reduce churn and improve retention, with more detailed recommendations in future updates.
    This feature delivers the fast, accessible feedback and user insights that HubSpot app partners and developers need to optimize app performance and boost adoption.
    To get started, join the MCP server public beta. Then, follow the instructions in the Developer Documentation. Once your MCP setup is complete, you can test the feature by asking questions such as:
  • "Please predict churn for (appID or appName) based on the app API usage for the last 3 months."
  • "Please analyze the API usage for my (appID or appName) for the last 3 months."
    You can also ask “list all my apps” to view all of your apps in your Developer portal if you’re unsure of the specific app ID or app name you would like a churn analysis for.

  Public Beta: Share HubSpot reports with your app

  App developers can use a new, streamlined framework to quickly add report-sharing functionality to their apps with minimal development time. This allows users of your app to schedule and automate HubSpot reports to be shared on a chosen cadence. See the documentation for more details.

  Public Beta: Import users into HubSpot from your app

  We're introducing a new system to make it easier to add user-importing functionality to your app. This new system allows your users to bulk import users from your app into their HubSpot accounts. This new system works from within the HubSpot user management settings pages, making it easy for HubSpot account admins to add new users to their account in one place.
  See the documentation for more details and setup instructions.

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• Oct 16, 2025

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  Hubspot

  AEO Grader Goes Global: Now Available in 5 New Languages

  HubSpot's Answer Engine Optimization Grader now supports Spanish, French, German, Portuguese, and Japanese, helping global teams unlock AI visibility insights in their language. Localized reports from a single data source empower regional marketing while staying aligned with global strategy.

  Today marks a significant milestone for HubSpot’s Answer Engine Optimization Grader as we expand the tool to serve marketers worldwide. With new language support for Spanish, French, German, Portuguese, and Japanese, global teams can now unlock the same powerful AI visibility insights in their preferred language.

  Breaking Down Language Barriers in AI Visibility

  Since launch, thousands of marketers have used HubSpot’s AEO Grader to decode their brand's AI visibility across ChatGPT, Perplexity, and Gemini. Now, international teams can access these game-changing insights without language constraints.

  Empowering Global Marketing Teams

  What makes this update transformative is its ability to democratize AI visibility insights across your entire organization. Each regional marketing team– whether in Paris or Berlin– can now independently produce localized reports in their own language from a unified data source. Regional managers gain the autonomy to optimize for their markets while maintaining alignment with global strategy.

  Your Global AI Visibility Journey Starts Here

  As AI engines increasingly shape how customers discover brands worldwide, understanding your international AI presence becomes critical. Whether you're expanding into new markets or optimizing existing ones, AEO Grader's multilingual support ensures no insight gets lost in translation.

  Share Your Experience

  Try the newly localized AEO Grader today and tell us how your global team is leveraging these new capabilities!

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• Oct 8, 2025

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  Hubspot

  2,000+ Apps. 2.5M+ Active Installs

  HubSpot Marketplace surpasses 2,000 apps and 2.5M installs as new integrations boost data power, AI insights, and seamless workflows. 88 new apps and 18 updated features expand capabilities from Snowflake to S-docs with smarter search and curated collections.

  Milestone moment: the HubSpot Marketplace has officially passed 2,000+ apps and 2.5+ million active app installs. 🎉

  But this update isn’t just about numbers. The focus of the HubSpot ecosystem has always been about the added value that these apps and partnerships bring to customers.

  Every app is another way to make HubSpot work exactly the way you want it to. More connections, less busywork, better AI, and smarter insights. And as your business grows, the ecosystem grows with you.

  Recently updated apps

  Recently updated apps

  88 new apps recently joined the HubSpot Marketplace last quarter. Additionally, 18 featured apps were added or recently updated with new features.

  Here are some highlights added from last quarter:

  Now you can blend, combine, and enhance data from Snowflake, Google Sheets, and Microsoft 365 Excel in data studio through an intuitive spreadsheet-like interface. There's no technical expertise required.

  Aircall now has a new native calling experience directly within the HubSpot, CallRail syncs lead details captured by its Voice Assist agent, and Quotapath has a new quota attainment app card and earnings app object.

  You can now interact with HubSpot objects directly from Clay, Trumpet adds buyer intent insights, and Introw unlocks deeper partner automation. Meanwhile, Sailes Coach is a new app that includes UI Extensions to analyze deal details and recommend next steps.

  Explore new, deeper integration features. Mapsly has added smarter territory planning, Salesmsg added a quick-send SMS app card, Mobile Text Alerts’ has workflow-ready messaging, and S-docs added conditional logic and visibility.

  GetAccept, Zoom, Microsoft Teams, and Google Meet now have more syncing capabilities so you can use more of your unstructured data from transcripts, documents, and buyer insights.

  Curated collections for your use case

  Curated collections for your use case

  With such a growth in app volume, it’s important to help you find the right apps for your business faster. Some recently curated collections include:

  …apps that allow you to blend and activate external data together to use workflows, reports, and segments (Essential apps for data activation collection)

  …top app recommendations that help Sales teams make their wins more repeatable (Essential apps for sales collection)

  …apps that allow you to use your own LLM accounts to create custom workflow actions (LLM custom workflow actions collection) including ChatGPT, Gemini, Anthropic, and more.

  App collections are a great place to browse apps by theme or use case. If you don’t know exactly what you’re looking for, just try the new smart search. Type something like “improve sales reporting” and voila, let the Marketplace AI do the work.

  Looking Ahead

  Looking Ahead

  AI is only as good as the data powering it. That’s why apps and solutions partners are so critical. Partners break down silos, build solutions, and share expertise that go deep on industries, verticals, and use cases.

  The best part? We’re just getting warmed up. By 2028, analysts say there’s a $36 billion partner opportunity on the HubSpot platform. That means more innovation from our partners and more impact for you.

  So here’s to the next thousand apps! And to you finding the ones that help you save time, spark insights, and grow in ways you didn’t think were possible. 🚀

  Your turn

  Your turn

  How are you using apps and integrations to make HubSpot work for your business? Drop your story and recommendations in the comments!

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