Products
All Hubspot Release Notes
- Oct 16, 2025
- Parsed from source:Oct 16, 2025
- Detected by Releasebot:Oct 17, 2025
AEO Grader Goes Global: Now Available in 5 New Languages
HubSpot's Answer Engine Optimization Grader now supports Spanish, French, German, Portuguese, and Japanese, helping global teams unlock AI visibility insights in their language. Localized reports from a single data source empower regional marketing while staying aligned with global strategy.
Today marks a significant milestone for HubSpot’s Answer Engine Optimization Grader as we expand the tool to serve marketers worldwide. With new language support for Spanish, French, German, Portuguese, and Japanese, global teams can now unlock the same powerful AI visibility insights in their preferred language.
Breaking Down Language Barriers in AI Visibility
Since launch, thousands of marketers have used HubSpot’s AEO Grader to decode their brand's AI visibility across ChatGPT, Perplexity, and Gemini. Now, international teams can access these game-changing insights without language constraints.
Empowering Global Marketing Teams
What makes this update transformative is its ability to democratize AI visibility insights across your entire organization. Each regional marketing team– whether in Paris or Berlin– can now independently produce localized reports in their own language from a unified data source. Regional managers gain the autonomy to optimize for their markets while maintaining alignment with global strategy.
Your Global AI Visibility Journey Starts Here
As AI engines increasingly shape how customers discover brands worldwide, understanding your international AI presence becomes critical. Whether you're expanding into new markets or optimizing existing ones, AEO Grader's multilingual support ensures no insight gets lost in translation.
Share Your Experience
Try the newly localized AEO Grader today and tell us how your global team is leveraging these new capabilities!
Original source Report a problem - Oct 8, 2025
- Parsed from source:Oct 8, 2025
- Detected by Releasebot:Oct 9, 2025
2,000+ Apps. 2.5M+ Active Installs
HubSpot Marketplace surpasses 2,000 apps and 2.5M installs as new integrations boost data power, AI insights, and seamless workflows. 88 new apps and 18 updated features expand capabilities from Snowflake to S-docs with smarter search and curated collections.
Milestone moment: the HubSpot Marketplace has officially passed 2,000+ apps and 2.5+ million active app installs. 🎉
But this update isn’t just about numbers. The focus of the HubSpot ecosystem has always been about the added value that these apps and partnerships bring to customers.
Every app is another way to make HubSpot work exactly the way you want it to. More connections, less busywork, better AI, and smarter insights. And as your business grows, the ecosystem grows with you.
Recently updated apps
Recently updated apps
88 new apps recently joined the HubSpot Marketplace last quarter. Additionally, 18 featured apps were added or recently updated with new features.
Here are some highlights added from last quarter:
Now you can blend, combine, and enhance data from Snowflake, Google Sheets, and Microsoft 365 Excel in data studio through an intuitive spreadsheet-like interface. There's no technical expertise required.
Aircall now has a new native calling experience directly within the HubSpot, CallRail syncs lead details captured by its Voice Assist agent, and Quotapath has a new quota attainment app card and earnings app object.
You can now interact with HubSpot objects directly from Clay, Trumpet adds buyer intent insights, and Introw unlocks deeper partner automation. Meanwhile, Sailes Coach is a new app that includes UI Extensions to analyze deal details and recommend next steps.
Explore new, deeper integration features. Mapsly has added smarter territory planning, Salesmsg added a quick-send SMS app card, Mobile Text Alerts’ has workflow-ready messaging, and S-docs added conditional logic and visibility.
GetAccept, Zoom, Microsoft Teams, and Google Meet now have more syncing capabilities so you can use more of your unstructured data from transcripts, documents, and buyer insights.
Curated collections for your use case
Curated collections for your use case
With such a growth in app volume, it’s important to help you find the right apps for your business faster. Some recently curated collections include:
…apps that allow you to blend and activate external data together to use workflows, reports, and segments (Essential apps for data activation collection)
…top app recommendations that help Sales teams make their wins more repeatable (Essential apps for sales collection)
…apps that allow you to use your own LLM accounts to create custom workflow actions (LLM custom workflow actions collection) including ChatGPT, Gemini, Anthropic, and more.
App collections are a great place to browse apps by theme or use case. If you don’t know exactly what you’re looking for, just try the new smart search. Type something like “improve sales reporting” and voila, let the Marketplace AI do the work.
Looking Ahead
Looking Ahead
AI is only as good as the data powering it. That’s why apps and solutions partners are so critical. Partners break down silos, build solutions, and share expertise that go deep on industries, verticals, and use cases.
The best part? We’re just getting warmed up. By 2028, analysts say there’s a $36 billion partner opportunity on the HubSpot platform. That means more innovation from our partners and more impact for you.
So here’s to the next thousand apps! And to you finding the ones that help you save time, spark insights, and grow in ways you didn’t think were possible. 🚀
Your turn
Your turn
How are you using apps and integrations to make HubSpot work for your business? Drop your story and recommendations in the comments!
Original source Report a problem - Oct 2, 2025
- Parsed from source:Oct 2, 2025
- Detected by Releasebot:Oct 3, 2025
September Product Updates
HubSpot unveils a sweeping product updates release across Marketing, Sales, Service and more. AI-powered content, smarter workflows and richer data quality help teams create, connect, and scale with less effort. It spans landing pages, video tools, analytics, automations, and marketplace upgrades.
This month, we’re excited to share a wide range of product updates across HubSpot that make it easier to create, connect, and scale. From AI-powered content and workflows, to improved customer engagement tools, to more robust data management and marketplace experiences, these releases are designed to help you work smarter and deliver more impact with less effort.
Marketing Hub
Built-in Video Editor for Social Posts
Transform your social media content without switching between tools. The built-in video editor lets you add branding, captions, and trim clips right in the social composer, helping you create polished videos that drive engagement across all platforms. Available to Marketing Hub Professional and Enterprise
Add Text Overlays to Video
Enhance your video content with professional text overlays that grab attention and reinforce your message. Perfect for creating accessible content with captions or highlighting key points without additional editing software. Available to Marketing Hub Professional and Enterprise
AI-Powered Landing Pages: Custom Templates and Clone with AI
Get the best of both worlds—AI speed with your brand consistency. When creating landing pages with AI, you can now select from your existing templates, ensuring every AI-generated page matches your brand standards perfectly.
Duplicate and customize landing pages at scale with AI assistance. Clone existing high-performing pages and let AI adapt the content for new campaigns, maintaining your design standards while accelerating page creation. Available to Content Hub Professional and Enterprise
Content agents evolution
Scale your content creation with specialized AI agents designed for specific tasks. Instead of one general agent, you now have dedicated assistants for different content types, helping you produce more targeted, high-quality content faster than ever. Available to Marketing Hub Professional and Enterprise
Email Performance Anomaly Detection Insights
Never miss a critical performance shift again. This AI-powered system continuously monitors your email campaigns and instantly alerts you to unusual patterns—whether it's a sudden spike in unsubscribes or an unexpected boost in engagement. Available to Marketing Hub Professional and Enterprise
Title Suggestions for Videos
Maximize video discoverability with AI that analyzes your content and generates relevant title suggestions complete with Monthly Search Volume (MSV) data. Choose titles that resonate with your audience and rank well in search—all backed by real data. Available to Marketing Hub Professional and Enterprise
AI-Powered Video Marketing
Streamline your entire video marketing workflow with AI-powered features that help you publish search optimized content faster, manage editing efficiently, and maximize video impact across all channels. Available to Marketing Hub Professional and Enterprise
Ads Reporting Buffer Update
Improve ad reporting accuracy with a buffer period that accounts for attribution delays. Get more reliable performance data by allowing time for conversions to be properly attributed to their source campaigns. Available to Marketing Hub Professional and Enterprise
Sync to Ads from Segments
Power your ad targeting with HubSpot's segmentation capabilities. Sync segments directly to advertising platforms, ensuring your ad audiences stay current with your latest customer data and engagement insights. Available to Marketing Hub Professional and Enterprise
Sales Hub
Smart Properties: Contact Object Support
Unlock powerful automation possibilities by creating smart properties for your contacts. These intelligent fields automatically update based on other data changes, eliminating manual updates and ensuring your contact records always reflect the latest information. Available to Sales Hub Professional and Enterprise
AI Research Skills in Workflows
Supercharge your workflows with AI that researches companies in real-time. Two new skills—inferring company value propositions and researching company news—help you gather critical intelligence automatically, ensuring every interaction is informed and relevant. Available to Sales Hub Professional and Enterprise
Breeze 'Summarize record' workflow action
Save hours of manual review with AI that instantly summarizes any record in your workflow. Perfect for handoffs, quick reviews, or preparing for meetings—get the full context of any deal, contact, or company in seconds, not minutes. Available to Sales Hub Professional and Enterprise
Enable 'Auto-Record' for Zoom meetings via HubSpot
Never miss capturing important meeting content again. With auto-record enabled, every Zoom meeting scheduled through HubSpot is automatically recorded, ensuring valuable conversations are always preserved for coaching, reference, and follow-up. Available to Sales Hub customers with Zoom integration
Sync your Third Party Transcripts for Meetings & Calls to HubSpot with our new API
Centralize all your conversation intelligence by syncing third-party transcripts directly into HubSpot. This new API lets you import transcription data from any source, creating a complete view of customer interactions regardless of where they happen. Available to all Sales Hub customers
Third-Party Call Events: Call Started & Call Ended
Track external calling activity with precision by capturing call start and end events from third-party systems. Maintain complete conversation history even when calls happen outside HubSpot's native calling features. Available to all Sales Hub customers
Prospecting Agent for Advanced Research and Adaptive Outreach
Transform prospecting with an AI agent that researches leads, identifies key insights, and suggests personalized outreach strategies. Scale your prospecting efforts while maintaining the personal touch that drives responses. Available to Sales Hub Enterprise
Service Hub
NEW! Rich Text Formatting in the Customer Portal
Empower customers to communicate more effectively with rich text formatting in the portal. Bold important points, create lists, and structure responses clearly—making ticket submissions more informative and reducing back-and-forth clarification. Available to Service Hub Professional and Enterprise
New routing option: Route to Team (No owner assigned)
Optimize team workload distribution with flexible routing that assigns tickets to teams rather than individuals. Perfect for high-volume support environments where collective ownership drives faster response times and better resource utilization. Available to Service Hub Professional and Enterprise
Sync Microsoft Teams Meeting Recording and Transcripts to HubSpot
Bring Microsoft Teams conversation data into HubSpot automatically. Sync recordings and transcripts to maintain complete customer interaction history, enabling better coaching and service quality improvements. Available to Service Hub customers with Microsoft Teams integration
Onboarding Wizard for the Customer Success Workspace
Launch your customer success operations faster with step-by-step onboarding. The guided wizard helps you configure health scores, playbooks, and workflows specifically for CS teams. Available to Service Hub Professional and Enterprise
Understand Health Scoring Calculations with Improved "Test A Record"
Debug and optimize your health scoring model with improved testing capabilities. See exactly how scores are calculated for specific records, helping you fine-tune scoring logic. Available to Service Hub Professional and Enterprise
New Customer Agent Overview
Get your AI agent up and running faster with a completely redesigned overview screen. Clear setup steps, performance metrics, and improvement suggestions are now organized intuitively, making it simple to launch and continuously optimize your customer agent. Available to Service Hub Professional and Enterprise
Guest Checkout - OTP notifications
Never leave customers stranded during checkout. Reps now receive instant notifications when customers fail OTP verification, enabling immediate assistance to prevent abandoned purchases and improve the buying experience. Available to Service Hub customers with Commerce tools
Customizable Ticket Properties in the Customer Portal
Tailor the customer portal experience by controlling exactly which ticket properties customers see. Show only relevant information for each customer segment, creating cleaner, more focused experiences that reduce confusion and improve satisfaction. Available to Service Hub Professional and Enterprise
Updated Ticket Export in the Customer Portal
Give customers more control over their support data with enhanced ticket export capabilities. Enable self service reporting and record-keeping with flexible export options that meet customer data needs. Available to Service Hub Professional and Enterprise
Help Desk Coaching Tab with New Metrics
Transform team development with a purpose-built coaching tab in the Help Desk. Support leaders can seamlessly coach their teams with new performance metrics, conversation reviews, and improvement tracking —all in one centralized workspace. Available to Service Hub Professional and Enterprise
All new reporting experience for Customer Agent
Measure what matters with powerful new metrics like Resolution Rate, Deflection Rate, and customer satisfaction scores. This enhanced reporting experience gives you complete visibility into how your Customer Agent performs and where to optimize. Available to Service Hub Professional and Enterprise
Consolidated Domain Management Table
Manage all your domains from one unified table with improved search, filtering, and bulk actions. Simplify domain administration across your HubSpot portal with centralized domain management. Available to all customers
Guided Report Creation Flow
Build better reports faster with a guided experience that walks you through creation step-by-step. Choose from templates or six report types, with intelligent suggestions helping you visualize data in the most impactful way for your audience. Available to all customers
Navigation Editing in Global Content Editor
Stay in your creative flow with navigation editing built right into the Global Content Editor. No more context switching—update menus, adjust navigation, and perfect your content all from one unified interface. Available to Content Hub Professional and Enterprise
Dashboard Limits Update
Build more comprehensive dashboards with expanded limits. Add up to 50 reports per dashboard and enjoy increased dashboard allowances across all tiers—from 10 for Free to unlimited for Enterprise—supporting more sophisticated analytics at every level. Available to all customers based on subscription tier
Configurable action rate limits on custom code actions and webhook actions
Protect your workflows from overwhelming external systems with configurable rate limits. Set precise thresholds for custom code and webhook actions, ensuring smooth operations even during traffic spikes while maintaining system stability. Available to Operations Hub Professional and Enterprise
Automation Overview Zero State
Start automating faster with an intelligent zero-state experience. New portals see clear guidance on creating their first automation, with examples and templates that demonstrate the power of HubSpot's automation tools from day one. Available to all customers
Custom SCIM Integration
Streamline user management with SCIM integration that automatically creates and manages HubSpot users. Perfect for enterprises, this secure provisioning method reduces IT workload while ensuring proper access control across your organization. Available to Enterprise customers
Date-Based Versioned APIs (Beta)
Build with confidence using date-based API versioning that brings clarity and consistency to your integrations. This enhancement makes it easier to manage API changes, test updates, and maintain stable connections to HubSpot. Available to all API users
Data Enrichment Tab
Take control of data quality with a centralized enrichment hub. Run full-portal scans, check enrichment potential, and monitor coverage—all from one intuitive interface that makes maintaining clean, complete data easier than ever. Available to customers with data enrichment
Data Enrichment Included for Starter+ Customers
Level up your data quality without extra costs. Company and contact enrichment is now included in all Starter+ plans, giving growing businesses access to the complete, accurate data they need to compete effectively. Available to all Starter+ customers
Unify Commission Data in HubSpot with the QuotaPath App for HubSpot
Motivate sales teams with transparent commission tracking inside HubSpot. The QuotaPath integration brings real-time earnings visibility directly into your CRM, helping reps understand their progress and stay focused on hitting targets. Available with QuotaPath integration
2025 Essential Apps for Data Activation collection
Discover the best data activation tools in our curated 2025 collection. Hand-picked apps that help you put your HubSpot data to work across analytics, automation, and activation use cases—all vetted for quality and integration depth. Available to all customers in HubSpot Marketplace
2025 Essential Apps for Sales collection
Explore the top sales tools in our curated 2025 collection. Discover apps that enhance prospecting, streamline deal management, and boost sales productivity—all verified for quality and seamless HubSpot integration. Available to all customers in HubSpot Marketplace
Reimagined Unified Marketplace
Find the perfect solution faster with an AI-powered marketplace that understands your needs. Instead of endless browsing, describe what you want to achieve and get intelligent recommendations that match your specific requirements. Available to all customers
HubSpot Marketplace Recommendations, Personalization & Embedded
Experience a marketplace that knows your business. Get personalized recommendations based on your portal's data, usage patterns, and industry—surfacing the apps and agents most likely to drive value for your specific situation. Available to all customers
Breeze Marketplace
Discover and deploy AI agents from a dedicated marketplace designed for Breeze. Browse pre-built agents, compare capabilities, and add new AI functionality to your HubSpot portal with one-click installations. Available to Professional and Enterprise customers
Click to Call from the Index Page
Accelerate outreach with clickable phone numbers on index pages that launch HubSpot's calling dialer instantly. No more copying and pasting numbers—just click and connect with prospects in seconds. Available to all customers with Calling
Unsubscribe Feedback Survey Available on Preference Pages
Turn unsubscribes into learning opportunities by triggering surveys on preference pages. Understand why contacts are leaving your list and gather actionable feedback to improve your email strategy and reduce future churn. Available to Marketing Hub customers
AI Referrals in Website Traffic Analytics
Stay ahead of the AI revolution with traffic source classification that identifies visitors arriving via ChatGPT, Claude, Perplexity, and other AI platforms. Understand how AI is driving traffic to your site and optimize for this emerging channel. Available to all customers with website analytics
Breeze-powered Property Creation
Build custom properties in seconds using natural language. Simply describe what you need, and Breeze generates the property configuration automatically—making your CRM truly reflect how you work without technical complexity. Available to Professional and Enterprise customers
Generate calculated property formulas with AI
Build complex calculated properties without formula expertise. Simply describe what you want to calculate in plain language, and AI generates the proper formula—making advanced data manipulation accessible to every user. Available to Professional and Enterprise customers
Connect your LLM to HubSpot custom workflow actions
Connect your favorite AI models—OpenAI, Anthropic, Gemini, Cohere, and xAI—to create custom AI powered workflow actions. Transform workflows into intelligent automation that leverages cutting-edge AI capabilities directly within HubSpot. Available to Operations Hub Professional and Enterprise
Custom Action Builder UI for Workflow Actions!
Create custom workflow actions with an intuitive visual builder that requires no coding. Design reusable actions with custom inputs, logic, and outputs—empowering admins to extend HubSpot's automation capabilities. Available to Operations Hub Professional and Enterprise
App settings powered by UI Extensions
Provide richer configuration experiences for your apps with UI Extensions in app settings. Build custom interfaces that make setup intuitive and reduce implementation time for your customers. Available to all app developers
Association actions now support the Lead object
Extend workflow automation to leads with association actions. Create, update, and manage lead relationships automatically, enabling more sophisticated lead management and qualification processes. Available to all customers with leads
Autosave properties on the record page highlight card
Never lose work again with autosave functionality on record highlight cards. Property changes save automatically as you type, eliminating the frustration of lost updates and improving data reliability. Available to all customers
Dynamic Country Code Selection For Phone Number Validation Workflows
Automatically detect and validate phone numbers based on contact country data. Improve data quality and reduce validation errors with intelligent country code selection that adapts to your international contacts. Available to all customers
More Accurate Record Estimation When Importing Marketing Contacts
Make better decisions about imports with improved contact count estimates. More accurate predictions help you understand the impact on your marketing contact tier before completing the import. Available to Marketing Hub customers
Order and Cart Permissions
Control access to order and cart data with granular permissions. Define who can view, edit, or manage commerce data, ensuring proper security and compliance in multi-team environments. Available to Commerce Hub customers
Enable Automatic Billing After First Subscription Invoice Payment
Streamline subscription billing by automatically enabling recurring charges after the first invoice is paid. Reduce manual intervention and ensure uninterrupted service for subscription customers. Available to Commerce Hub customers
Commerce Hub Admin Product-Led Pro Onboarding (PLPO)
Get Commerce Hub up and running faster with guided onboarding designed for product-led growth. Step-by step setup ensures you configure payments, products, and processes correctly from the start. Available to Commerce Hub Professional and Enterprise
Search for workflow triggers by assets
Find the right workflow trigger faster by searching for specific assets like forms, pages, or emails. Reduce setup time and ensure you're triggering workflows on the right customer actions. Available to all customers
Sections Library Modal
Access a curated library of pre-built page sections that speed up content creation. Browse, preview, and add professional sections to your pages without starting from scratch. Available to Content Hub customers
Set Brand Logo in Global Content Editor
Maintain brand consistency by setting your logo globally in the content editor. Your brand logo appears automatically across templates and pages, ensuring consistent brand representation. Available to Content Hub Professional and Enterprise
Data Sync support for activatable library objects (Projects, Courses, Listings, Services)
Sync custom library objects with external systems using data sync. Keep your projects, courses, listings, and services data consistent across your entire tech stack. Available to Operations Hub Professional and Enterprise
Mobile Quick Filters for CRM Objects [iOS only]
Access your most important filtered views instantly on iOS with quick filters. Navigate your CRM faster on mobile with one-tap access to your saved views and segments. Available to all iOS users
New Developer Docs
Navigate HubSpot's developer documentation faster with a completely redesigned experience. AI-powered search, improved organization, and interactive examples help developers find answers quickly. Available to all developers
New Developer Overview
Get started with HubSpot development faster with a dynamic overview page that adapts to your journey. Discover relevant tools, resources, and next steps based on your development goals. Available to all developers
New App Development Onboarding: hs get-started
Go from zero to a deployed HubSpot app in minutes with guided CLI onboarding. The hs get-started command scaffolds a sample app with best practices, helping developers launch quickly. Available to all developers
Timeline events are now App Events!
Send rich activity data from your tech stack into HubSpot with the enhanced App Events API. Previously limited to timelines, these events now appear throughout HubSpot for better visibility and automation. Available to all app developers
New install limits for Marketplace apps built on the HubSpot Developer Platform
Improved marketplace management with new install limits that help maintain app quality and user experience. These limits ensure apps scale properly while protecting the ecosystem. Available to Marketplace app developers
A Reimagined Data Quality Overview
Take control of your data health with a completely redesigned data quality dashboard. New visualizations, actionable insights, and prioritized recommendations make it easier to maintain high-quality CRM data. Available to all customers
Allowed 2FA Methods
Strengthen security by controlling which two-factor authentication methods users can employ. Define approved 2FA options that balance security requirements with user convenience. Available to Enterprise customers
Order Summary Revamp - Experiment
Experience an improved order summary interface that presents order information more clearly. Enhanced layout and organization help teams process orders faster and reduce errors. Available to Commerce Hub customers
Global Number Porting
Keep your established phone numbers while upgrading to HubSpot calling. Global porting support means you can transfer numbers from any carrier in supported countries, maintaining continuity for your customers. Available to all customers with Calling
New HubSpot Numbers Available in Nordics, France, Spain, and more!
Establish local presence in new markets with expanded number availability. Get local numbers in Norway, Sweden, Denmark, France, Spain, and more—helping you connect with customers in their preferred format. Available to all customers with Calling
Call from other devices using the Call Remote
Work from anywhere with flexible calling options. The call remote lets you make calls using external devices or the HubSpot mobile app, maintaining call tracking and CRM integration regardless of your location. Available to all customers with Calling
Content Hub
New Forms Editor: Reset Link Support
Reduce form confusion with reset links that clear pre-populated data. When visitors see pre-filled information, they can now start fresh with one click, ensuring accurate submissions and better user experience. Available to all customers with forms
Job title in Contact Data Enrichment
Get complete professional context with enhanced enrichment. In addition to role, sub-role, and seniority, Breeze Intelligence now provides actual job titles, giving you the full picture for better personalization and targeting. Available to customers with Breeze Intelligence
Original source Report a problem - Oct 1, 2025
- Parsed from source:Oct 1, 2025
- Detected by Releasebot:Oct 1, 2025
Release Notes - 25.9 Product Community Release
HubSpot Community gets a refreshed brand with new colors and logo, plus a live Resources & Troubleshooting Center. Backend SEO updates and navigation tweaks improve access to resources and the Data Hub. Feedback remains encouraged.
Release Notes - 25.9 Product Community Release
Enhancements & Fixes
Enhancement: HubSpot New Branding! As you may have seen already, the Community has been updated with the new HubSpot colors and logo that were launched during INBOUND25!
Enhancement: HubSpot Community Resources & Troubleshooting Tips Center is now live! Find step-by-step guides, troubleshooting tips, product updates, best practices, and support from HubSpot experts. Whether you’re new or experienced, easily search the community, ask questions, and connect with users to succeed with HubSpot. Explore here!
Enhancement: Community Back-end structure update We have updated the structure of our Community in the back end for SEO optimization.
Enhancement: Navigation update You can now find the HubSpot Community Resources & Troubleshooting Tips Center in the navigation, as well as the Academy Release Notes. We have also updated the navigation to reflect the new Data Hub hubspot product
We Value Your Feedback
We value your feedback and use it to improve our platform. Please take a few minutes to submit your ideas and help us make our platform even better.
Thank you for your continued support! The HubSpot Community Team
Original source Report a problem - Sep 29, 2025
- Parsed from source:Sep 29, 2025
- Detected by Releasebot:Oct 1, 2025
September 2025 Developer Rollup
HubSpot’s September 2025 dev updates add Tooltip and textTransform, experimental app-card hooks, CLI v7.7.0 with multi-config, in-editor navigation, unsubscribe surveys, Breeze Marketplace collection, A/B email publishing fix, plus deprecations: Classic CRM Cards and Node.js v18.
In September 2025, HubSpot rolled out a series of impactful developer updates, alongside those already announced during Inbound for the Developer Platform and API updates. Additional changes this month include a new Tooltip component and the addition of textTransform options, which improve UI consistency and guidance. Developers gained powerful new app card hooks—useCrmProperties and useAssociations—for streamlined access to CRM data. HubSpot CLI v7.7.0 shipped with multi-config support, enhanced account management, and key bug fixes, while the Global Content Editor now supports in-context navigation editing. Other highlights include unsubscribe surveys to gather feedback, a new Marketplace collection for Breeze Assistant apps, a bug fix for the v3 Marketing APIs, and reminders about critical deprecations: Classic CRM Cards (sunset in October 2026) and Node.js v18 (support ending in October 2025). Together, these changes enhance developer productivity, streamline workflows, and prepare teams for the next phase of HubSpot’s platform evolution.
See additional details below.
New Tooltip Component & Text Transform Options for Text A new Tooltip component can now be added via the overlay prop on Button, Image, Link, LoadingButton, and Tag, making it easy to provide hover help and inline guidance. See more on the Tooltip docs. The Text component also supports new textTransform values—uppercase, lowercase, capitalize, and sentenceCase—so you can standardize casing without custom logic. Learn more on the Text docs.
React Hooks to Fetch Properties & Associations for App Cards We’re introducing two experimental data-fetching hooks for app cards:
- useCrmProperties
- useAssociations These hooks make it easy for you to access and format CRM record data and associations directly within app cards.
- useCrmProperties fetches specified properties from the current CRM record, with optional formatting for dates, currencies, and more.
- useAssociations retrieves associated objects (such as contacts, companies, deals, etc.) with support for pagination and property selection. Both hooks also automatically optimize for performance and cleanup. Additionally, the data returned through these hooks respect authenticated user's permissions. You can view examples of these hooks on the dev docs.
HubSpot CLI Release v7.7.0 HubSpot CLI V7.7.0 is a minor release focused on improving the developer experience through enhanced prompts, warnings, and critical bug fixes for local development and test account management workflows. New Features:
- Multi-config support: Added support for multiple configuration values with: hs config set command
- Enhanced account management: Introduced interactive account selection prompts when running: hs test-account delete
- Legacy project warnings: Added log warnings when legacy files are detected in v2025.2 projects. Bug Fixes:
- Local development stability: Fixed a bug where project validation errors caused local processes to exit unexpectedly.
- Test account creation: Resolved issue where the hs test-account create default option now correctly sets all hub tiers to Enterprise level.
- Authentication messaging: Fixed allowlist messages to only display for static authentication apps.
- Local development compatibility: Fixed a bug that caused the local development panel to experience compatibility issues with certain hublets. How to Update:
- New installation: npm install -g @hubspot/cli
- Existing users: npm update -g @hubspot/cli@latest
Navigation Editing in Global Content Editor You can now access advanced menus and navigation settings directly within the Global Content Editor. No need to go to Settings—edit menus in context while building your site. How It Works:
- A new convenient modal opens within the editor, giving you quick access to advanced menu and navigation settings instead of switching tools. This update streamlines header and footer creation, reduces context switching, and enhances website-building efficiency for all hubs and tiers.
Collect Feedback with Unsubscribe Surveys You can now trigger an optional survey on your site’s email preference page to collect feedback about why a contact is unsubscribing from all emails. Use this feedback to gain valuable insights into your marketing email strategy, reduce churn, and improve content relevance without adding friction to the unsubscribe process. Review it in case you want to add CSS styles to your theme for this feature. Within the Settings > Marketing > Email > Subscriptions tab, you can now enable an unsubscribe survey. Once enabled, any contact who unsubscribes from all email communications will see a short, optional questionnaire on the confirmation page. Survey options (presets):
- I'm no longer interested
- I didn't sign up for your mailing list
- I receive too many emails
- Your emails are not relevant to me
- Other (includes a 50-character open text field) Where to see results:
- Contact record: The unsubscribe reason will appear in the contact's activity timeline.
- Custom report builder: (Professional and Enterprise tiers only) You can build custom reports using the "Marketing email activities" data source and the "Gave reason for unsubscribe" property. Please note that new data may take 10-15 minutes to appear in reports.
- Marketing Email Performance Page: A chart summarizing unsubscribe reasons will be added to the performance tab of sent emails. Styling & CCS standardization Unsubscribe Surveys inherit the Global Form Events styling surface used in HubSpot forms. This means you can theme the survey using the same CSS variables and patterns already documented under Global Form events. For a comprehensive list of supported variables and usage patterns, refer to the Forms reference documentation. Important Details
- Available for all Marketing Hub tiers: Free, Starter, Professional, Enterprise.
- Default state: Enabled by default for new Free & Starter portals and new Marketing Hub customers; disabled by default for existing Professional & Enterprise portals (opt-in).
- API: Not currently supported; results are available only in the HubSpot UI.
- Customization: Survey questions aren’t customizable.
- We’re flagging this for developers so you can update your theme CSS and leverage Global Form Events variables to style the survey.
Apps for Breeze Assistant Collection During Inbound, we launched a new Marketplace collection that extends Breeze Assistant with powerful third-party integrations. With these apps installed, critical actions from tools like Google Workspace and Microsoft 365 flow directly into Breeze Studio, enabling you to build and customize Breeze Agents easily. This unifies your tech stack with Breeze, making your Assistant smarter, more extensible, and a productivity multiplier. To get started, refer to the Marketplace in your HubSpot account or the Marketplace site > Collections > Apps for Breeze Assistant. Then, install the app, connect it to Breeze, and head to Breeze Studio. You’ll see new critical actions ready to be incorporated into your custom agents. The collection features both HubSpot-built and partner-built Agents. And now, Breeze Agents can be seamlessly discovered and installed directly from within the HubSpot Marketplace—streamlining the process of connecting and putting their capabilities to work.
Bugfix: New A/B Email Publishing Support for Marketing Email API Until now, customers have been unable to publish A/B emails through the v3 Marketing Public APIs. With this change, customers no longer face this limitation, enabling API-driven workflows to include A/B email publishing for those with Marketing Hub Pro and Enterprise subscription tiers. This was accomplished by updating the content scope to include access to the A/B email type. Developers are not required to add a new scope to their authentication settings, and users should not need to re-authorize your app if they have already approved the content scope. However, if an integration experiences any unusual behavior, please submit a support ticket.
Reminder: Deprecating Support for Classic/Legacy CRM Cards Announced: May 15, 2025 Deprecation Initiated: June 16, 2025 Sunset Date: October 31, 2026 Support for Classic CRM Cards was deprecated on June 16, 2025. New apps submitted to the App Marketplace can no longer include these legacy cards. Existing apps may continue to use Classic CRM Cards until October 31, 2026, when full support will end. We encourage developers to migrate to app cards built with React, which offers more flexible capabilities. Additional migration support and resources will be available as we approach the sunset in 2026, but you can begin planning your migration now. Resources:
- Get started with the developer platform quickstart guide
- Migrate an existing public app to the developer platform
- Learn more about creating app cards
Reminder: Deprecation of Node.js v18 Announced: April 1, 2025 Sunset Date: October 1, 2025 Support for Node.js v18 in HubSpot Serverless functions and CLI ends October 1st, 2025. Existing v18 functions will still run, but you won’t be able to deploy changes without upgrading. New functions must use Node.js v20 or higher. Please update your project framework from v2023.2 to v2025.1 or v2025.2 and CLI (v7.7.0+) before this date to ensure compatibility. Resources:
- Developer Platform versioning
- HubSpot CLI
- Migrating existing public app to the projects framework
- Migrate an existing private app to the projects framework
Questions or concerns? Join us in the Developer Community Forum for a peer-to-peer discussion.
Original source Report a problem - Sep 24, 2025
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- Detected by Releasebot:Sep 25, 2025
Introducing HubSpot for Sheets: Your CRM, Now In Google Workspace
HubSpot for Sheets launches on Google Workspace Marketplace, letting Sheets sync with HubSpot CRM via side panel, bulk updates, smart mapping, and real-time metrics.
Transform Spreadsheets Into A Growth Engine
This new Google Workspace integration revolutionizes how you manage customer data across platforms:
- Sync to HubSpot: Export contacts, leads, deals, and custom objects from Google Sheets to HubSpot
- Side Panel Integration: Access critical CRM data without leaving your spreadsheet or breaking your flow
- Bulk Operations Made Simple: Mass update or import/export records with a single click while maintaining complete data integrity
- Smart Field Mapping: Map HubSpot contact properties to Google Sheets columns exactly how you need them – your data, your way
- Real-Time Intelligence: Monitor lead engagement and activity metrics directly in your familiar spreadsheet view
Built for Teams That Move Fast
What makes HubSpot for Sheets revolutionary isn't just the robust features – it's how it adapts to your workflow. Sales teams can track pipeline progress without switching tabs. Marketers can segment campaigns while analyzing data. Operations leaders can maintain a single source of truth across the entire organization.
The integration eliminates the friction between powerful CRM capabilities and the spreadsheet simplicity your team already loves. No more manual exports, no more data discrepancies, no more choosing between functionality and familiarity.
Making the Move to CRM Simple
For teams transitioning from spreadsheet-based contact management to comprehensive CRM, this integration provides the perfect bridge. Start where you are, grow at your pace, and never lose the flexibility that makes spreadsheets so valuable to your daily workflows.
We Want Your Feedback!
Once you've given HubSpot for Sheets a spin, share your experience in the comments below or leave a review on the app marketplace. What workflow did it transform for your team? Which feature surprised you the most?
Save hours on manual data entry and keep your contacts perfectly synced between platforms. Try HubSpot for Sheets from the Google Workspace Marketplace today.
Original source Report a problem - Sep 22, 2025
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- Detected by Releasebot:Oct 1, 2025
New Marketplace Distribution App Install Limits
HubSpot’s Developer Platform 2025.2 imposes install caps: new marketplace apps capped at 25 installs until listing; private distribution limited to 10 customers for partners or 100 for Solution Partners. Enforced Sept 22, 2025; plan migration and listing requirements accordingly.
On September 3rd, 2025, HubSpot launched the new Developer Platform, version 2025.2, which introduced new customer install limits for marketplace distribution apps that are specifically created or migrated to the latest Developer Platform. Starting on September 22nd, 2025, apps that are created or migrated to version 2025.2 are capped at 25 installs until they are listed on the HubSpot Marketplace. Alternatively, app partners can distribute apps privately via OAuth to up to 10 customers or 100 for Solution Partners.
What's changing?
Marketplace Distribution Apps
- New apps created with the “marketplace” distribution type on the Developer Platform (or public apps migrated to it) are capped at 25 installs until they receive approval for the Marketplace listing.
Private Distribution Apps
- Partners may distribute apps privately with the “private” distribution type using OAuth.
- Limits:
- 10 customers for app partners
- 100 customers for Solution Partners
Important Note: When migrating existing legacy public apps with more than 25 installs to the new Developer Platform, the install limit will be automatically enforced. Therefore, careful strategizing and planning of the migration timing, as well as completion of necessary listing requirements, are advised if you choose to proceed.
Additional documentation is provided to help manage the distribution configuration for your app and the Marketplace listing process and requirements for your review.
When is this happening?
- This new limit will be enforced on new or migrated apps with the Developer platform on September 22nd, 2025.
- If you have an existing legacy public app with over 25 installs that has migrated to the new Developer Platform and are encountering errors, please submit a support request for appropriate follow-up.
- For other questions or comments, join us in the developer forums.
- Sep 18, 2025
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New Collection: the 2025 Essential Apps for Data Activation
HubSpot unveils the 2025 Essential Apps for Data Activation, a curated collection of 11 apps designed to blend external data with HubSpot data for instant activation in reports, workflows, segments, and syncs. The lineup features data warehousing icons like Snowflake and Google BigQuery, fresh additions such as Google Sheets and Excel 365, product intelligence with Amplitude and Pendo, the secure,
Is your data working for you, or gathering dust? Too often, valuable insights get trapped in siloed tools, disconnected from the systems where action actually happens. Now, imagine blending those data sources with HubSpot customer data, then instantly activating it in your next report, workflow, segment, or sync. Instead of watching opportunities slip away, you would be turning them into results. That is the vision behind the 2025 Essential Apps for Data Activation collection: 11 handpicked apps that, when paired with HubSpot, help you unlock your data’s full potential and put it to work for better AI performance and automation. Check out the full lineup below, or head straight to the HubSpot App Marketplace to explore the collection.
Data Icons
Snowflake and Google BigQuery for data studio are the headliners of modern data warehousing, built for scale, precision, and serious growth. And two icons, Google Sheets for data studio and Microsoft Excel 365 for data studio, are brand new additions to the HubSpot App Marketplace.
Usage
Obssessed Amplitude and Pendo are trendsetters in product intelligence, giving leaders a way to tap into customer behavior.
The Foundation Layer
Amazon S3 for data studio makes its debut in the HubSpot Marketplace as the ultimate data vault, secure, reliable, and always ready to fuel your next activation.
Finance, Activated
Xero, Stripe, and QuickBooks Online bring financial clarity by bringing invoice and payment information into HubSpot, while Shopify turns storefront and purchase transactions into activation levers.
✨ Ready to explore the collection? Visit the HubSpot Marketplace to see all the apps that made it to the essential apps for data activation collection.
Works with Data Studio
Many of the apps in this collection work with the new data studio in Data Hub, an exciting new release announced at INBOUND 2025. With data studio, anyone can blend data in a familiar, spreadsheet-like interface with the help of AI. You can create custom datasets to power advanced segmentation, automation, and reporting. You can also easily manage the flow of data between multiple data sources, including many of the apps in this new collection and more.
Original source Report a problem - Sep 17, 2025
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- Detected by Releasebot:Sep 17, 2025
Updated Collection: The 2025 Essential Apps for Sales
HubSpot unveils the Essential Apps for Sales collection in the App Marketplace, a curated set of 14 apps designed to accelerate revenue with Sales Hub. Highlights include Trumpet, QuotaPath, Clay, and integrated staples like Gmail, Outlook, Slack, Zoom, Teams, Aircall, CallRail, Gong, Seismic, PartnerStack, and Docusign. Aimed at improving collaboration, insights, and deal closure.
There’s no magic wand in sales. No silver bullet. What there is: fast, easy, unified tools that collectively make the hard work easier, the smart decisions clearer, and the wins more repeatable.
Introducing the Essential Apps for Sales collection in the HubSpot App Marketplace. It’s a curated list of 14 powerful apps designed to accelerate your revenue strategy, especially when combined with Sales Hub.
See the full collection in the HubSpot Marketplace here or keep reading to see which partners made the list.
The Power Players
Every great collection needs its headliners. Trumpet is an app for creating personalized digital sales rooms. The QuotaPath app for HubSpot aligns compensation with performance, providing instant motivation. Clay is the newest app that made the list, recently released in the HubSpot Marketplace to provide sales teams with unique data — and the ability to act on it.
- Trumpet is an app for creating personalized digital sales rooms.
- The QuotaPath app for HubSpot aligns compensation with performance, providing instant motivation.
- Clay is the newest app that made the list, recently released in the HubSpot Marketplace to provide sales teams with unique data — and the ability to act on it.
The Classics, Reinvented
Gmail, Outlook, and Slack are the icons of everyday business communication. When powered together with HubSpot, teams can seamlessly connect to the conversations that close deals. Think of them as timeless staples.
- Gmail
- Outlook
- Slack
Conversation A-Listers
Enter Zoom, Microsoft Teams, and Aircall at the stage where deals are pitched, negotiations sealed, and relationships forged. These apps don’t just connect you, they carry the conversation.
- Zoom
- Microsoft Teams
- Aircall
Intelligence, Elevated
For sales leaders obsessed with insights (and who isn’t?). CallRail, Gong, and Seismic are the keys to strategic decision-making, whispering the data you need to monitor and improve your performance.
- CallRail
- Gong
- Seismic
Closing with Confidence
Finally, PartnerStack powers partner-led growth by activating the ecosystem around you, because the best deals are team efforts. Docusign ensures no deal is left unsigned.
- PartnerStack
- Docusign
✨ Discover the full 2025 Essential Apps for Sales Collection now available in the HubSpot Marketplace.
Original source Report a problem - Sep 10, 2025
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- Detected by Releasebot:Sep 9, 2025
The Reimagined HubSpot Marketplace: From Endless Options to Your Perfect Solution in Minutes
The Reimagined HubSpot Marketplace: From Endless Options to Your Perfect Solution in Minutes
Introducing the HubSpot Marketplace. We didn't just make updates – we completely transformed our marketplace from a directory of disconnected tools into an intelligent ecosystem that understands your business and guides you to the best solutions.
With over 10,600 total listings in our marketplace, we realized we'd created a "choice paradox"— the more options we provided, the harder it became for you to find what you actually needed. Today, that changes.
Unified Inventory
The new marketplace is built around four key solution types, all unified under one intelligent experience:
- Apps: Deep, feature-rich integrations that connect your entire tech stack and bring external data into HubSpot.
- Breeze Agents & Assistants: AI-powered teammates that work 24/7 to solve specific business challenges and automate complex workflows.
- Templates: Ready-to-use website themes and modules you can implement immediately through HubSpot CMS.
- Solution Partners: Expert services when you need a human custom touch.
What Makes This Transformative?
Personalised Discovery That Knows Your Business: The marketplace experience is now uniquely yours. Our AI analyzes your HubSpot setup, industry, company size, and usage patterns to surface the most relevant solutions. You'll see:
- Recommended for You based on your HubSpot configuration
- Popular in Your Industry from similar companies
- Trending Now with real adoption data
- Plus seven additional recommendation categories surfacing throughout your HubSpot Marketplace experience
Smart search features include autocomplete that predicts what you need, spelling correction to eliminate dead-end searches, and machine learning that gets smarter with every query.
Marketplace AI provides instant answers from the knowledge base, contextual assistance, and direct solutions even before you start browsing products.
Bespoke Collections for Specialized Discovery: Browse curated collections that offer a unique perspective, including apps for Breeze Studio, apps with app objects, essential apps for data activation, and collections for marketing, sales, service, and success teams.
What's Different Now?
- Unified Experience: All solution types discoverable in one intelligent place, no more jumping between different sections.
- Enhanced Listing Pages: Clean design with prominent "How it works" sections and clear functionality explanations, including the ability to book a demo or schedule a meeting directly with the offering owner.
- Streamlined Installation: Simple, guided setup processes that get you from installation to implementation faster than ever.
- Minutes to Implementation: Clear information helps you choose confidently and move from problem to working solution in record time.
- Become an Advocate: Streamlined review process and one-click rating opportunities to help others choose the best solution.
Our Philosophy: Your Success Shouldn't Depend on Search Skills
- Faster discovery means you can focus on strategy, not searching.
What's Coming Next?
- Soon, you'll discover products more easily throughout your workflow with contextual suggestions based on exactly what you're working on in HubSpot. Unified products combining multiple marketplace solutions into single, seamless experiences are also being explored.
Getting Started
The reimagined marketplace is live now at ecosystem.hubspot.com/marketplace. You can quickly experience the latest features by trying unified search with a real business challenge, exploring AI-enhanced features in apps you already use, and checking out all-new Breeze Agents & Assistants inventory.
Pro tips from marketplace power users include searching for outcomes, letting autocomplete guide you, and following trends by checking out "Trending Now" and "Collections" for HubSpot-recommended solutions.
Visit the HubSpot Knowledge Base to learn more about using the HubSpot Marketplace.