Hubspot Release Notes
Last updated: Mar 4, 2026
Hubspot Products
All Hubspot Release Notes (80)
- Mar 3, 2026
- Date parsed from source:Mar 3, 2026
- First seen by Releasebot:Mar 4, 2026
Latest updates to Data Enrichment and Buyer Intent
HubSpot unveils richer data enrichment and buyer intent with expanded EU contact coverage, smarter enrichment from sparse data, and a 10% lift in intent signals. New transparency controls plus higher match rates ensure scalable, trustworthy enrichment across Smart CRM.
Your CRM is only as powerful as the data that powers it. That's why we've been focused on making data enrichment and buyer intent more comprehensive, more transparent, and more trustworthy. This is the rich context that powers the agentic customer platform. Here’s what we’ve been working on: more complete data plus transparency and control you can trust.
More Complete Data, Right Out of the Box
Expanded Contact Enrichment Coverage for EU Contacts
We've added new data sources to fill gaps in contact records, particularly for EU-based businesses. Job titles, company details, and location information are now significantly more informed, helping you segment audiences more effectively and personalize outreach with confidence.
Smarter Enrichment That Works with Partial Data
Previously, if we only had limited information about a contact, enrichment wouldn't run. Now, enrichment works even when data is sparse —like inferring a name from an email address— so you get immediate value from every enriched record.
10% More Intent Signals from Company News
We've fine-tuned our privacy filters to surface more legitimate company news and activity signals, boosting coverage by 10% without compromising data integrity. That means more actionable intelligence flowing into your workflows, helping your team spot high-intent prospects faster.
Improved Match Rates
Behind the scenes, we've significantly improved our match rates; company match rates now reach up to 95%, and contact match rates have improved dramatically, meaning more of your records get enriched, more completely.
Transparency and Control You Can Trust
Property Mapping & Enrichment Behavior Controls
You now have complete control over how enriched data populates your CRM. Decide whether to fill only empty fields, overwrite outdated information, or map enriched data to custom properties. This flexibility removes the fear that enrichment might overwrite carefully managed data, one of the biggest pieces of feedback we’ve heard from our customers.
Getting Started with Data Enrichment and Buyer Intent
Data enrichment is included with HubSpot's Smart CRM and works across the entire customer platform. You can enrich records automatically as new contacts enter your database, manually enrich individual records with a single click, or batch-enrich entire lists to fill data gaps at scale.
HubSpot processes tens of millions of enrichments every week, so whether you have 500 contacts or 500,000, enrichment scales with you.
Buyer intent requires HubSpot Credits, which are included in your paid subscription, with options to purchase additional capacity packs or enable Pay-as-you-go for extra usage.
Setting up data enrichment is straightforward—configure which properties you want to enrich, choose your enrichment preferences (like whether to fill empty fields or overwrite existing data), and let HubSpot handle the rest. You'll have 40+ enrichment attributes available, ranging from firmographics such as company size and revenue to contact details like job titles and social profiles.
Get started with data enrichment here.
Original source Report a problem - Feb 27, 2026
- Date parsed from source:Feb 27, 2026
- First seen by Releasebot:Feb 28, 2026
February 2026 Developer Rollup
HubSpot rolls out February updates that boost developer visibility and extensibility with shared UI extension code, Payments–Tickets associations, OAuth install logs, a Connected Apps hub with insights, Pro custom events, beta access, and expanded partner tiering. A strong platform upgrade for builders.
February updates from HubSpot
In February, HubSpot introduced a set of updates focused on improving developer visibility, extensibility, and platform flexibility. From enhanced OAuth install logging and Custom Events for Pro customers to deeper CRM associations and UI extension improvements, this month’s releases are designed to make building, managing, and scaling apps on HubSpot easier and more powerful.
Here are some important updates from February that affect external developers...
Code Sharing for UI Extensions
You can now share code between UI extensions. Previously, if your App Cards, App Homes, and Settings pages required the same code types, utilities, and components, you had to copy the code for each instance. This meant that whenever you made updates, you had to revise every copy of that code separately.
In the unified developer platform, your app cards, app homes, and setting pages are all part of the same app. With npm workspace support, your UI extensions can share the same codebase. Define your types once, write your API client once, and build a component library your whole project uses.
Associate Payments with Tickets
Payments can now be directly associated with tickets. In the UI, you can add a CRM card for Payments to the Tickets record page. Then, you can use this CRM card to directly connect the ticket you’re on to a Payment.
If you’re using the Tickets API endpoint for associations, you can use the HubSpot-defined associationTypeId of 1355. To associate a payment with a ticket, use the associationTypeId of 1354.
OAuth Install Event Logs
We’re adding OAuth install event logs to the Developer Platform, providing enhanced install visibility for all apps built on version 2025.2 or newer.
What’s new or changing?
OAuth Install Event Logs: Developers can now track all OAuth app installation attempts, including whether an install succeeded and where failures occurred.
Visibility into Install Flow: Logs will record key stages:
- Install start (consent shown).
- Install callback (user clicks Connect).
- Token exchange (install completes).
Filtering and Exporting: Logs can be filtered in the Developer Platform and exported via integrated observability tools or downloaded as CSV files.
This functionality is available for apps built on the Developer Platform v2025.2+. Please migrate your app if you wish to leverage install event logs. To access logs, go to Development > Monitoring > Logs in your HubSpot account. Set up observability integrations if you’d like logs exported automatically.
This change helps developers quickly identify and resolve installation issues and will improve the overall app install experience for customers using the Developer Platform.
Tech Partner Program Tiering
Technology Partner tiers help customers identify app developers who consistently deliver high-quality experiences in the HubSpot ecosystem. Tiers: Partner, Rising, Leading, and Premier are assigned at the developer level (not per app) and appear on Marketplace listings and filters.
Tier upgrades are evaluated quarterly based on performance over the previous 12 months, with downgrades beginning semiannually in 2027. Developers can track their current tier, progress toward the next level, customer value metrics, and influenced revenue in the Technology Partner dashboard, which updates monthly and is available to partners with an approved Marketplace listing using HubSpot developer tools.
To access the required Partner POC form (for Leading and Premier tiers), click Partner POC Form in the upper right of your dashboard.
To report closed deals or new accounts you influenced, click Submit influenced revenue and complete the form. See the Technology Partner Program Guide for details.
Connected Apps: New Connections Home & Connection Insights
Connections Home is a new centralized page for managing your integrations. It provides a comprehensive view of apps connected to your account, apps requiring immediate attention, and apps installed by other users across your organization.
This update also includes a new Connection Insights section that provides a detailed overview of app activities, Academy content, new API call usage, and new Record Insights that track how your apps interact with HubSpot and CRM data.
To view the new Connections Home, navigate to Settings > Integrations > Connected Apps. It includes three key sections:
- Needs Your Attention highlights app statuses and notifications, such as expired or disconnected connections, so you know what to fix first.
- My Apps displays all apps connected to your account, including connection status, install details, and recent activity.
- Other apps installed by users in my organization show all apps connected by users across the organization.
From the new Connection Insights page, you will find:
App log & activities: View recent app activity, including connections, disconnections, and other key events, with filters for users and apps.
Academy: Access relevant learning content to better understand and manage your connected apps.
API call usage [new]: Track your daily API call usage across all private apps to monitor activity before reaching your limit, preventing disruptions caused by hitting API maximums. Note: API usage insights are also available within each individual app’s settings page.
Record Insights [new]: This is a new section under Connection Insights that shows how apps are interacting with your CRM data. This includes daily record event counts broken down by app, which record types were affected, and the type of action taken (Created, Updated, Deleted, Merged). Note: Record insights are also available within each individual app’s settings page.
Custom Events Are Now Available to the Pro Platform
Custom events are now available to all Pro customers. Previously an Enterprise-only feature, Custom events let you track any behavioral data that matters to your business, such as product usage, purchasing behavior, offline interactions, third-party platform activity, and changes to properties inside HubSpot.
Note: Pro customers are limited to 10 million event occurrences per month. Enterprise customers are limited to 30 million event occurrences per month. Both Pro and Enterprise customers can define up to 500 distinct event types.
See the Knowledge Base article and product update for more details, and our Developer Documentation for instructions for using custom events.
Public Beta: Conversation & Workflows Ownership Updates
We’re introducing additional functionality to conversation-based workflows in Service Hub Professional and Enterprise subscription tiers in HubSpot Workflows & Inbox. These betas enhance ownership flexibility by adding a new “No Owner” option to the Assign Conversation Owner action and extending the Rotate record-to-owner action to work with conversations.
Together, these updates give support teams more structured, automated control over conversation routing and handoffs, while respecting inbox permissions.
What’s new or changing?
New “No Owner” option (Assign Conversation Owner action)
You can now automatically remove a conversation's owner via workflow. Previously, unassigning a conversation required manual updates or workarounds. With this update, workflows can clear ownership and return conversations to an unassigned state based on your defined criteria.
How it works:
- The Assign Conversation Owner action now displays a “No Owner” option at the top of the user list.
- Selecting “No Owner” removes the current owner and returns the conversation to the inbox’s unassigned state.
- This can be added to any conversation-based workflow.
Rotate record to Owner is now available in conversation-based Workflows
The existing Rotate Owner action has been extended to conversations. This action automatically moves a conversation to another inbox and assigns it to the appropriate user or team based on inbox access, bringing structured, automated handoffs (similar to CRM object rotation) to Service Hub conversations.
How it works:
Within conversation-based workflows:
- Add rotate record to the owner from the CRM action list.
- Select a target inbox (active, non–Help Desk inboxes only).
- Choose your assignment method:
- Customer Agent
- Specific users or teams (with inbox access)
- Contact owner (with fallback options)
- No owner (to leave the conversation unassigned)
- Configure availability settings (e.g., assign only to available users).
- Save the action.
Conversations enrolled in the workflow will be moved to the selected inbox and assigned based on your configuration.
Note: Changing the assignment on closed conversations will reopen them. We recommend excluding closed conversations from enrollment criteria. If using rules-based bots, exclude bot-based chatflows from enrollment and use the Send to Team Member action inside the chatflow for routing instead.
To get started, in your HubSpot account, click on Product Updates > search “Assign Conversation Owner Update — New “No Owner” and “Rotate Record to Owner action in Conversation-based Workflows”, and click “Join Beta” for each.
Please refer to the linked documentation for additional information.
Auto-Enrollment for Developer Platform Betas
HubSpot is introducing a one-time “Join beta” opt-in that grants developers ongoing access to all current and future Developer Platform betas—no need to request access each time a new beta version ships. After enrolling and accepting the Beta Terms, you can build and deploy against a beta by referencing it in hsproject.json (for example, "version": "2026.03-beta"), and you’ll automatically stay enabled for future betas as they’re released. Learn more in the Product Update entry and review how platform versioning works in the docs: Product Updates and Platform Versioning.
Questions or comments? Join us in the Developer Community Forum for a peer-to-peer discussion.
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- Feb 26, 2026
- Date parsed from source:Feb 26, 2026
- First seen by Releasebot:Feb 26, 2026
Take Action with ChatGPT: Update CRM Records & Access more Objects and Engagements
HubSpot connector for ChatGPT now writes to CRM from chat, letting you create/update records and log activities plus access orders, invoices, line items, segments and engagement history right in ChatGPT. Bulk creates up to 10 and audit/security notes included for safer, faster workflows.
What’s New
The HubSpot connector for ChatGPT can now create and update CRM records and log activities directly from ChatGPT’s chat window, including new contact and deal creation, and logging notes or tasks.
Additionally, You can also now access products, line items, invoices, orders, carts, segments (lists), and engagement history from calls, emails, meetings, tasks, and notes.
Watch Demo: Update your CRM with ChatGPT
Please note:
- If your HubSpot account has sensitive data enabled, the HubSpot connector for ChatGPT will not have access to any engagement data for added security.
- When using create and update actions in the HubSpot connector for ChatGPT, attribution will be recorded in your HubSpot account’s Audit Log to the user and the ChatGPT connector.
- The HubSpot connector for ChatGPT supports bulk Create and Update actions for a maximum of 10 records in a single request.
Why Does It Matter?
With expanded write access and engagement visibility, the HubSpot connector for ChatGPT allows you to update your HubSpot context directly without leaving ChatGPT. Ask ChatGPT to log a discovery call, create follow-up tasks, update deal stages, or analyze months of customer emails using natural language.
By accessing engagement history such as emails, tasks, and notes, ChatGPT can surface meaningful insights and let you take action on them instantly, right from the chat window. This unlocks faster, more intelligent use cases, like:
- Faster workflows: Create a task to follow up with a prospect who has questions on pricing.
- Smarter insights: ChatGPT can now access your email threads and call notes to provide context-aware recommendations.
- Less manual work: No more copying insights from ChatGPT into HubSpot properties manually – update directly from ChatGPT’s chat window.
- Better decisions: Analyze real customer conversations, not just CRM snapshots.
How Does It Work?
To access these new capabilities, you'll need to upgrade to the latest version of the HubSpot connector in ChatGPT. If you're setting up the HubSpot connector for the first time, review the setup steps here.
Watch: How to set up HubSpot app inside ChatGPT
Approve the updated app (ChatGPT admin required)
If you're a ChatGPT workspace admin, you'll see an "Enable the updated HubSpot app" pop-up when you open ChatGPT. Click "Enable for workspace" to approve it for all users.
You can also navigate to the HubSpot app from the ChatGPT App Directory and open it in Admin Console to enable it for your workspace.
Update the app (non-admin users)
After admin approval, individual users can upgrade the app:
- In your ChatGPT chat window, click your profile icon in the bottom left.
- Click Settings, then Apps, and select HubSpot.
- In the upper right, click Upgrade.
- Follow the prompts to re-authenticate the app.
- When re-authenticating, make sure to select all necessary permissions to access write actions, newly added objects, and engagement history.
Using the HubSpot connector
- In your ChatGPT window, click the + icon, then More.
- Click HubSpot to enable the app. If your prompt includes the word "HubSpot," the app will turn on automatically.
- Add your prompt and press Enter.
Example Prompts
Example Prompts
Updating CRM context (write access):
The HubSpot connector for ChatGPT can update your CRM directly.- “Create a new contact for [X] at with their email [insert email address]”
- “Update the deal ‘Enterprise Package Q4’ to Closed Won.”
- “Log a note on this ticket summarizing our resolution approach.”
- “Create a task for me to follow up with [X] next Tuesday about contract renewal.”
Engagement visibility:
The HubSpot connector for ChatGPT can now access your communication history to provide richer context.- Sales: “Summarize all my emails with [X] from the last month and list any issues that might affect deal closure.”
- Marketing: “Create Follow-Up Tasks from Recent Email Opens”
- Service: “Show me all open tasks assigned to me this week, sorted by priority.”
For more prompts, please visit our prompt library.
Additional Best Practices
- Start small by updating a single record before making bulk changes.
- Always review the proposed changes that ChatGPT shows before execution and take a moment to confirm them.
- For the best results, use the latest models.
Please note: A Super Admin or a user with App Marketplace permissions in your HubSpot account must connect the connector for the first time or, if already installed, uninstall and re-connect and select the allowed / updated permissions for it. Once this is done, they can give access to other users to connect it.
Learn more about how you can manage access to the connector.The HubSpot connector for ChatGPT respects user permissions, users will only see the CRM context they’re allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they have permission to view or update.
The HubSpot connector for ChatGPT responds in the language used by the user, if supported. For the full list of supported languages, please refer to OpenAI’s multilingual documentation & supported countries and regions.
Who Gets It?
The HubSpot connector for ChatGPT is available to all HubSpot customers across all tiers with an OpenAI account.
Questions or comments?
Original source Report a problem
Join us in the Developer forums. - Feb 25, 2026
- Date parsed from source:Feb 25, 2026
- First seen by Releasebot:Mar 4, 2026
Latest updates to Customer Agent
Breeze Customer Agent unveils safer onboarding, flexible rollout controls, and stronger testing to boost confidence before going live. Highlights include four weeks free access, channel aware settings, email citations, automated detection, and workflow driven deployment for smarter, hands-off support.
Your support team is stretched thin. Customers expect instant answers. Tickets pile up. You need more hours in the day.
That’s why we built Breeze Customer Agent to handle routine inquiries 24/7, freeing your team to focus on complex issues that require judgement, empathy, and expertise. Since launch, you’ve told us what needs improvement. We listened.
Here's what we've been working on: safer ways to get started, better control over your rollout, tools to build confidence before going live, and clearer visibility into what's working.
Discovery and onboarding
We've made it easier to explore Customer Agent without pressure or commitment. Start with a risk-free trial using your real support traffic to see exactly how it performs.
4 Weeks Free Access
- Try Customer Agent for four weeks without using any credits. Available for Pro+ customers who haven't started using it yet. This gives you time to test it with your actual support volume before committing.
Deploy with confidence
Test how the agent handles your specific scenarios before going live. Customize how it talks, what it responds to, and how it behaves across channels—so you deploy knowing exactly what customers will experience.
Agent Guidelines
- Tell the agent exactly how to talk to your customers. You can control everything from tone to specific phrases it should use or avoid. If your brand is formal, make it formal. If you're casual, make it casual. This has been your top request since launch.
Comprehensive Channel Settings
- Email and chat need different approaches. With channel settings, you can customize how the agent behaves in each one. Different reply rules, different signatures, different conversation styles: whatever matches how your team actually uses each channel.
Email-Specific Testing
- Before going live, you can now test how the agent responds to actual email inquiries. No more guessing whether it'll handle your specific use cases. Send test emails, see what it says, adjust before customers see it.
Automated Email Detection
- The agent now recognizes when an email doesn't need a response, like out-of-office replies, automated notifications, and promotional blasts. It hands these off to your team instead of wasting credits on conversations that go nowhere.
Inline Citations in Email
- When the agent references your help docs or past tickets, it links directly to the source right in the email. Your customers can verify the information instantly instead of hunting for footnotes at the bottom of the message.
Email Ignore Lists
- Block certain senders so the agent never responds to them. Vendor emails, internal messages, spam: add them to the ignore list and the agent won't touch them. This keeps your inbox clean and your credits focused on real customer conversations.
Control your rollout
One-size-fits-all doesn't work. Some teams want 24/7 coverage. Others want the agent only during off-hours. Some route by customer type, others by issue type. You decide how and when to scale.
Agent Working Hours
- Turn the agent on only when you need it. Many teams run it overnight and on weekends when nobody's available to answer tickets. Others use it 24/7. You decide the schedule that makes sense for your operation.
Deploy via Workflows
- Route specific ticket types to the agent while keeping others for your team. Send free-tier customers to the agent, paid customers to humans. Let the agent handle password resets, your team handles billing questions. You control who gets what based on the rules you set.
Reply Recommendations
- The agent writes the response, but your team approves it before it goes out. This lets you catch anything that feels off while still saving time on drafting. Most teams start here before moving to fully automated responses.
Drive continuous improvement
Customer agent gets better the longer you use it. We're shipping ongoing quality improvements, and you can now see exactly which help docs and knowledge sources lead to successful conversations - so you know where to focus your efforts.
Answer Quality Improvements
- The agent now gives better answers and formats emails properly. If you have product catalogs stored in spreadsheets, the agent can pull accurate details from those files when talking to customers. This matters most for companies with complex inventories where getting specs wrong breaks trust.
Source Performance Reporting
- See which help articles and knowledge sources actually help the agent close tickets. If certain docs keep coming up in successful conversations, you know they're working. If others never get used, you can remove them or improve them. Stop guessing what content matters.
Getting Started
Try the Breeze Customer Agent free trial access. Test it with your real support traffic and see how it works for your team.
Original source Report a problem - Feb 25, 2026
- Date parsed from source:Feb 25, 2026
- First seen by Releasebot:Mar 4, 2026
The HubSpot Technology Partner Program: Clear Tiers & Real Recognition
HubSpot launches the Technology Partner Program replacing the App Partner Program with four tiers and a Catalyst accelerator. The shift brings clearer criteria, deeper co selling, and marketplace visibility for ISVs and platform partners.
Your partnership with HubSpot is evolving – and so is how we support you.
Starting today, the App Partner Program becomes the Technology Partner Program. This isn't just a rebrand. It's a fundamental shift in how we recognize impact, reward growth, and invest in the partners building the future of our ecosystem.
If you're an ISV, a PLG company, a platform partner, or a category leader building on HubSpot, this program is designed for you.
What's changing
A tiered framework built on impact
We're introducing four partnership tiers: Partner, Rising, Leading, and Premier. Each has transparent requirements and benefits that grow with your business.
Your tier is determined by three factors:
- Customer value: How your integration drives value for shared customers (measured by the Attached MRR to HubSpot portals using the integration)
- Influenced revenue: How you help HubSpot win, retain, and expand accounts through co-selling and influencing the decision to purchase HubSpot
- Quality and readiness: Your commitment to product excellence, customer experience, and collaboration with HubSpot
These metrics are designed to provide partners with transparency on how to deepen their partnership with HubSpot.
Benefits that match your impact
As you graduate into higher tiers, you unlock:
Partner Success
- Dedicated Partner Manager (Leading and Premier)
- Quarterly business planning and strategic alignment (Premier)
- Named HubSpot Champion to advocate internally (Premier)
Sales Enablement
- Account mapping via Crossbeam to unlock co-selling opportunities
- Co-Selling and Co-Servicing program eligibility
- Demo accounts for HubSpot's pre-sales teams
- Onsite visits with HubSpot reps in Cambridge
Marketing & Visibility
- Tier badges in marketplace to identify Rising, Leading, and Premier partners
- Joint marketing opportunities
- Event sponsorship discounts (up to 10% for Premier)
- Higher likelihood of appearing in personalized app recommendations (tier dependent)
Technical Support
- Prioritized beta access to new HubSpot APIs and features
- Quarterly (Leading) or unlimited (Premier) technical consulting with our solutions architect team
- App Certification support and annual quality check-ins
Every tier builds on the one before it. The more customer value you create and the more revenue you influence, the more HubSpot invests back into your growth.
Marketplace visibility for top partners
Rising, Leading, and Premier partner tiers are now displayed in the HubSpot Marketplace. Customers can filter by tier to find integrations that meet higher standards of quality, support, and strategic alignment with HubSpot.
The HubSpot Marketplace receives 1 million customer visits per month. Now your tier helps you stand out.
A grace period to adapt
We're giving everyone time to adjust to the new program. For the 2026 program launch, there will be no tier-downs. The first tier-down review happens in Q1 2027.
You'll have until the end of the year to understand the new metrics, invest in the right areas, and grow into the tier that reflects your ambition. The marketplace review and premier certification tier requirements will also go into effect in Q1 2027.
Why we're making this change
HubSpot's ecosystem has grown up. Our technology partners are not just filling gaps in our product; they’re going to market with us, influencing deals, and defining how customers connect their tools, data, and teams in an AI-first world.
We heard from partners that you wanted:
- Clearer paths to deepen your relationship with HubSpot
- More transparency into what it takes to unlock co-selling, co-marketing, and strategic support
- Recognition for the impact you're creating
And we heard from customers that they needed:
- Easier ways to find trusted, high-quality integrations
- Signals of partnership depth that indicate ongoing strategic alignment with HubSpot’s platform, continued app investment, and strong customer support
The Technology Partner Program delivers on all of this. It's how we're making HubSpot the best ecosystem in the world to build and grow a software business.
What this means for you
If you're already an app partner
You're automatically part of the Technology Partner Program. Here's what happens next:
- Check your tier: Log into your standard HubSpot account on the new HubSpot Developer Platform to view full tier details and individualized metrics.
Note: To access this information, you will need to convert your legacy developer account, if you haven’t already. Quick and simple instructions here. - Review the requirements: Understand what it takes to move up and where to focus your efforts.
- Complete your POC form (Leading and Premier only): If you've qualified for a top tier, you'll need to submit contact information to officially unlock your tier.
- Keep your contacts current: Make sure your partnership POCs are up to date so the right person receives tier notifications, program updates, and product announcements
Important: Tier evaluations happen quarterly (on the 15th of the first month each quarter). You'll receive direct communication from HubSpot with your tier status and next steps.
If you're a HubSpot customer
The Technology Partner Program makes it easier to:
- Find integrations that meet higher standards of quality, security, and support by filtering on partner tier in the HubSpot Marketplace
- Identify partners with proven impact and category expertise
- Choose apps strategically aligned with HubSpot's platform
Look for tier badges when evaluating integrations. They're a signal of partnership depth and ongoing investment.
If you're building a new app
The Technology Partner Program gives you a clear on-ramp and growth path from day one.
Start here:
- Build your app on the new HubSpot Developer Platform
- Meet our listing requirements and submit your app for marketplace review
- Enter as a Partner and begin tracking your growth metrics
- Scale with us as you drive customer adoption and revenue impact
You'll know exactly what to focus on at each stage to unlock upleveled benefits as you grow.
Want hands-on support? Consider attending our next Developer Platform Playground webinar on March 19.
Catalyst: a new fast track for high-potential partners
We're also introducing Catalyst, a 6-month accelerator for a select group of high-potential technology partners. Catalyst supports two types of partners:
- Early-stage or unlisted partners launching strategic integrations
- Existing partners that are complementary to HubSpot's product roadmap or have significant go-to-market potential
Catalyst partners receive a named partner manager, technical consulting with solutions architects, and focused support to demonstrate customer impact and move up tiers faster.
Eligible partners will be invited directly; no application required. Learn more about Catalyst →
Learn more
Technology Partner Program overview – See the full guide on tier requirements, benefits, and how to progress
Ecosystem Resource Center – Access the new program guide, technology partner success stories, and tactical playbooks for partnership leaders
Developer Platform – Learn more about adopting the developer platform and how to build more valuable apps
We built this program to reflect the value you create and the partnerships we want to build together. Thank you for betting on HubSpot, for building remarkable experiences for our shared customers, and for pushing us to be better every year.
Let's grow together.
Questions? Contact us at [email protected]
Original source Report a problem - Feb 19, 2026
- Date parsed from source:Feb 19, 2026
- First seen by Releasebot:Mar 5, 2026
Latest updates to Prospecting Agent
Prospecting Agent launches AI powered research, personalized outreach, flexible selling profiles and seamless workflow integration. Automates prospect context, enables true customization, supports 200+ languages, and integrates with HubSpot/CRM for automatic follow ups to boost productivity and engagement.
Your reps are drowning in research. Every prospect needs context. Every email needs personalization. There aren't enough hours in the day to do it right at scale.
Prospecting Agent handles the research and writes personalized outreach, so your team can focus on conversations that actually close deals. Since launch, you've told us what needed improvement, and we listened.
Here’s what we’ve been working on: smarter research, truly personalized emails, flexible configuration, and seamless integration with your existing workflows.
Performance and Productivity
Good prospecting starts with good research. But manual research kills momentum. We've automated the heavy lifting, so your reps spend time selling, not searching.
AI-Powered Prospect Research
- The agent researches every prospect before writing a single word. It pulls from company websites, recent news, CRM history, and web data to understand who they are and what they care about. Reps save up to 95% of the time they used to spend digging for context. That research now happens automatically, at scale.
Agent Customization & Flexibility
- Different segments need different messages. A product launch email shouldn't sound like a renewal pitch. We've built the controls you need to tailor outreach without starting from scratch every time.
Selling Profiles
- Create profiles for different value propositions, product launches, or even audience segments. Each profile stores your messaging, tone, and preferred call-to-action. Launching a new product? Build a profile. Targeting a new vertical? Build a profile. Your reps get consistent, on-brand outreach without rewriting everything manually.
Email Capabilities
- Generic mail-merge emails get ignored. True personalization—the kind that gets replies and meetings booked—doesn't scale when humans go at it alone. We've built the agent to write emails that actually sound like someone did the heavy lifting.
Personalized Email Drafting & Follow-Up
- Every email reflects the research the agent already did. It references specific details about the prospect's company, role, or recent activity. Then, it follows up based on engagement signals, not arbitrary timers. It also supports 200+ languages, so your global team can prospect anywhere. This leads to higher response rates and more leads converted, with no extra headcount.
Seamless Integration
- Prospecting isn't just cold outbound. It's inbound follow-up, re-engagement, and acceleration. We've connected the agent to your existing workflows, so it works wherever your leads come from.
Workflow & CRM Enrollment
- Trigger outreach from any HubSpot workflow. Form submission? The agent follows up. Lead score crosses a threshold? The agent reaches out. Deal goes cold? The agent re-engages. You can also enroll contacts directly from the CRM with no separate tool to manage. Nothing falls through the cracks. Every lead gets touched.
Getting Started
You told us reps needed to spend less time on busywork and more time on conversations. These updates make that possible.
Set up your first Selling Profile. Connect a workflow. Let the agent handle the research and the first touch. Then tell us what to build next.
Get started with Prospecting Agent here.
Original source Report a problem - Feb 19, 2026
- Date parsed from source:Feb 19, 2026
- First seen by Releasebot:Mar 5, 2026
The February 2026 Industry Edit: Essential HubSpot Updates
February product updates bring sharper marketing segmentation, consistent branding for sales, and clearer support workflows. Highlights include real-time filter counts, website personalization, multi-brand sales documents, sequence tracking, and data-safety improvements with beta options for various teams.
The product teams have been hard at work, rolling out powerful new features this February. Whether you're a marketer looking to segment more precisely, a sales rep aiming for perfect branding, or an ops leader focused on data integrity, there's a new tool for you. The January 2026 Product Updates roundup and early February announcements provide a full view of what has changed.
Below is a breakdown of 2–3 specific updates for different industries and why they matter for your daily workflow.
Missed last month's highlights? Check out the January 2026 Industry Edit here.
Pro Tip: If you want to see exactly what’s live in your specific portal, just click your profile picture → Product Updates. It’s the easiest way to see what’s in Beta or coming down the pipeline for your specific tier. Just a heads-up: some of these features are in "Public Beta," so you’ll need to officially opt in from that screen to start using them. You can check out this Knowledge Base article if you need a walkthrough.
For Marketing Teams: Precision & New Channels
Marketing is all about getting the right message to the right person, and these updates deliver the precision and reach you need.
- Granular Filter Insights in Segments (Public Beta): This feature is a game-changer for segmentation. As you build your lists, you'll see a real-time count of how many records match at each filter step, ensuring no one is missed.
- Personalization App Supports Website Pages: Using Variants, you can now manage audience-specific versions of your website pages in one central place. This is essential for delivering tailored web experiences without duplicating pages.
- TikTok Ads Integration (Private Beta): Connect your TikTok ad accounts to HubSpot to centralize data, view attribution insights, and sync contact segments for targeting.
For Sales Teams: Efficiency & Brand Consistency
In sales, every minute saved on manual work is a minute spent engaging with a prospect. These updates focus on automation and ensuring your brand looks its best.
- Sales Documents Multi-Brand Support: For multi-brand organizations, you can now assign a specific brand to each Sales Document. Buyers will automatically see the correct brand logo and colors for a more professional experience.
- Track Scheduled Sequence Sends and Inbox Limits: A new chart in the Sequences tool tracks how many emails have been sent and scheduled for the day, helping reps stay within daily inbox limits and maintain deliverability.
- Add Line Items to Deals via Workflow Actions (Private Beta): Automatically attach products from your library to a deal via workflows. This eliminates manual updates and reduces errors in your revenue workflows.
For Service & Support Teams: Transparency & Personalization
Support teams need quick access to information and transparent systems. These features simplify troubleshooting and improve the human element of service interactions.
- Assignment Details: This AI-powered tool provides a clear, human-friendly explanation of why a ticket or conversation was assigned to a specific team member.
- Add HubSpot Video into CRM Email and Helpdesk (Private Beta): Easily insert videos from your HubSpot library directly into your CRM and helpdesk emails to provide personalized greetings or answer questions effectively.
- More Personalization Options for Team Email Signatures (Public Beta): New tokens like Email Address, Phone Number, and Job Title allow you to add a more personal and professional touch in customer interactions.
For Operations & Data Management Teams: Safety & Cleanup
For the Operations team, data safety and account organization are paramount. These updates provide critical safeguards for a cleaner portal.
- Workflow CRM Property Data Restore (Public Beta): A vital safety net that allows admins to undo CRM property changes made by a workflow within the last 14 days.
- Account Cleanup: Automates the removal or archiving of unused content, like segments and workflows, ensuring your team stays focused on high-impact work.
- Improved Object Settings Navigation: A new dropdown menu in object settings allows for quick navigation between different object types when managing properties and associations.
For Any Industry: How to actually stay on top of this
You don't need to read every single release note. Two quick habits will keep you ahead of the curve:
- Ask Breeze: If you’re curious about a specific tool, just ask: "What’s the latest on the Help Desk?" and let it summarize the updates for you.
- The "New To You" Tab: Under Profile → Product Updates, you’ll find a ‘New to you’ filter. It’s the fastest way to see what has actually changed in your portal since you last logged in.
✨ Tried any of these yet? Share your experience in the comments, or tell us which Beta you're most excited to get your hands on!
Original source Report a problem - Feb 19, 2026
- Date parsed from source:Feb 19, 2026
- First seen by Releasebot:Feb 20, 2026
HubSpot Developer MCP server (local) for App and CMS Development Now in GA
HubSpot unveils GA of the Developer MCP Server, linking local agentic tools to HubSpot for code, CMS assets, and serverless tasks. Developers can build and iterate apps, manage CMS assets, run serverless functions, and debug with natural language prompts.
The local HubSpot Developer MCP Server is now generally available, enabling developers to create apps and CMS assets through agentic tools like VS Code, Claude Code, Cursor, OpenAI Codex, Gemini CLI, and other MCP-compatible tools.
This local server connects agentic tools directly to HubSpot's developer platform, and empowers them with the context of HubSpot's developer documentation allowing developers to accomplish complex development tasks using natural language instead of having to manually parse docs, run CLI commands, or implement APIs.
Previously available as a beta, the general availability of the HubSpot Developer MCP Server brings full production support and stability to a workflow that's been proven across real development scenarios.
With this update, developers can:
- Build and iterate on apps — Scaffold, configure, and iterate on HubSpot apps without context-switching between tools.
- Create and manage CMS themes, templates and modules — Create and manage CMS assets like templates and modules directly from their AI tool.
- Manage serverless functions — Create, update, and troubleshoot HubSpot serverless functions through natural language prompts.
- Access app analytics — Query app performance and usage data conversationally to understand how integrations are performing.
- Troubleshoot with context — Debug and resolve issues faster with an AI assistant that has direct access to your HubSpot developer environment.
The HubSpot Developer MCP Server handles the repetitive, context-heavy parts of the development so you can spend more time building. For implementation details, see the developer documentation here.
When is it happening?
The Developer MCP Server is now generally available as of February 19, 2026, open to all developers building on the HubSpot platform.
Questions and comments?
Join us in the Developer forums.
Original source Report a problem - Feb 9, 2026
- Date parsed from source:Feb 9, 2026
- First seen by Releasebot:Feb 10, 2026
Automatic migration from Cookie Consent Banner v1 to v2
HubSpot kicks off automatic migration from Cookie Consent Banner v1 to v2 on May 11, 2026, with an opt-in pre-test available. The v2 design adds domain grouping, Global Privacy Control support, opt-out types, and expanded customization, plus HTML changes developers should adapt to.
Starting May 11, 2026
Starting May 11, 2026, HubSpot will resume the automatic migration of accounts from the legacy Cookie Consent Banner (v1) to the current version (v2). This process was previously announced and later paused to allow more time for manual adoption. This update ensures all accounts use a banner that meets modern accessibility standards and supports the latest privacy features. While the migration happens automatically on this date, you can manually opt-in ahead of time to test the new version within your account.
What's changing?
The v2 Cookie Consent Banner features an updated design, groups banners by domain, and includes features like support for Global Privacy Control (GPC), opt-out banner types, and expanded customization options.
This migration changes the HTML structure of the cookie banner. If you use custom CSS or JavaScript to modify your banner's appearance or behavior, you may need to update your code to remain compatible with the v2 structure.
Key considerations for developers:
- Updated HTML: You may want to review any CSS and JavaScript that previously targeted the cookie banner HTML because the HTML is changing.
- Refined styling: The v2 banner supports more customization options within the HubSpot UI, which may eliminate the need for some of your existing custom CSS. We encourage you to rely on the built-in customization options over custom CSS whenever possible to simplify future upgrades if privacy regulations change.
- Manual Testing: You can opt into the v2 migration manually in your banner settings to verify that your site's styling and scripts continue to function as expected before the automatic update.
When is it happening?
This change goes into effect on May 11, 2026.
Questions or comments?
Join us in the developer forums.
Original source Report a problem - Feb 2, 2026
- Date parsed from source:Feb 2, 2026
- First seen by Releasebot:Feb 3, 2026
Developer updates for January 2026
HubSpot’s January dev updates roll out major app improvements across UI Extensions, GPT‑5 Breeze Studio, SSO propagation to sandboxes, HTML editing for quotes, a redesigned Sandbox listing, omnichannel Customer Agent support, expanded Campaign asset types via API, lifecycle metrics, marketplace analytics, and new public betas like Forecast Read API and secure preference URL.
January’s developer updates focus on making HubSpot apps more flexible, scalable, and integration-friendly. Highlights include major improvements to UI Extensions, expanded API capabilities, enhanced sandbox and event management, Marketplace analytics upgrades, and new public betas that unlock deeper access to forecast and subscription data.
- UI Extensions: p_* wildcard enables cards for all custom objects
- Breeze Studio agents upgraded to GPT-5
- Sync Single Sign On (SSO) Settings to Sandbox and Developer Accounts
- Enhanced Quote Design with HTML Editing
- Custom events can now be deleted
- New Sandbox Listing Page
- Pre-rendering warnings now appear in Design Manager
- Breeze Customer Agent Now Supports Omnichannel Deployment via Custom Channels API
- New Campaign Asset Type Associations via Campaigns Public API
- Company Lifecycle Stage Properties
- Partner Search Analytics
- Marketplace Updates
- Custom event updates
- Public Beta: Forecast Read API
- Public Beta: Securely generate a preference page URL
UI Extensions
UI Extensions now supports a p_* wildcard in card configuration, letting you target all custom object types in a portal without listing individual schema names (like p_my_object) or portal-specific fully qualified names (like p123456_my_object). This removes a major blocker for public apps, since custom object names vary by customer portal—apps can now work across any customer’s custom objects without hardcoding object IDs. To use it, set the object target in your card config to p_* instead of a specific custom object name.Breeze Studio agents upgraded to GPT-5
Breeze Studio agents now default to GPT-5 instead of GPT-4.1, including Marketplace agents like Deal Loss, Customer Health, Customer Handoff, and Social Post, as well as custom agents in private beta. Developers and customers should see improved reasoning and overall agent performance, with no action required for new agents. Existing agents created before December 1 have been automatically upgraded as of January 12, 2026—note that this change does not affect the Customer, Prospecting, or Data Agents.Sync Single Sign On (SSO) Settings to Sandbox and Developer Accounts
When you enable Single Sign-On (SSO) on a production account, those settings now automatically carry over to any newly created Sandbox or Developer test accounts. This simplifies security setup and ensures non-production environments meet the same authentication standards without extra configuration.
Note that this does not retroactively apply to existing sandboxes created before SSO was enabled on production.Enhanced Quote Design with HTML Editing
Commerce Hub quotes now support source code editing in the rich text editor, allowing users to view, edit, or directly write the underlying HTML. This unlocks advanced customization for quote templates, including custom layouts, branding styles, responsive content, and embedded assets that go beyond standard rich text controls. Template creators can now build quotes that behave more like modern web pages, eliminating fragile workarounds like image-based layouts.
How does it work?- Going to Settings > Objects > Quotes > Quote Templates
- Within the Quote Template Editor, click into any content section
- Click Advanced > Source Code
- Edit the HTML and click “Save changes”
- Review the rendered content before publishing the quote template
Quotes created from the quote template will automatically pull in the source code into the rich text sections. Source code cannot be edited at the quote-level.
Learn more in the Commerce Hub Quotes documentation.
Custom events can now be deleted
You can now delete individual custom event occurrences directly from the Event Management tool, making it possible to clean up test events or incorrect data that previously couldn’t be removed. This helps keep reports, lists, workflows, and CRM records accurate and trustworthy. Deletions are available in-app only, support bulk deletes of up to 100 occurrences at a time, and are capped at 1,000 deleted events per month.New Sandbox Listing Page
We’ve rolled out a redesigned Sandboxes listing page that centralizes sandbox management and production deployment tracking in a more intuitive layout. The update introduces a consolidated Sandboxes tab, a centralized activity log (covering sandbox creation details, deployments, and deletions with filtering by activity or user), and always-visible “Create a Sandbox” and “Set up a Deploy” CTAs at the top of the page. This improves information architecture and makes it faster to access sandboxes, review historical activity, and use deploy-to-production features. Availability is limited to users enrolled in the private or public beta for the new Standard Sandbox with improved production metadata and supported deploy-to-production assets.Pre-rendering warnings now appear in Design Manager
To improve site speed, HubSpot automatically creates static versions of pages, blog posts, and knowledge base articles when possible. However, some HubL variables and functions are incompatible with pre-rendering. Before, you had to use ?hsDebugOnly=true.
Now, you can see warnings in the Design Manager about whether the page can be pre-rendered or not. Then, make changes to the code directly to address these warnings.
To opt-in to this feature, go into the Design Manager, open the Design Manager settings and toggle the Enable Pre-rendering Warnings on.Breeze Customer Agent Now Supports Omnichannel Deployment via Custom Channels API
Breeze Customer Agent can now be deployed on ecosystem-built channel integrations, including SMS, Instagram, Telegram, LINE, WhatsApp, and Slack. Through the Custom Channels API, developers can integrate any messaging channel to Help Desk or Conversations Inbox. Customer Agent now works on any Custom Channels API channel.
What does this mean for developers?
Developers’ messaging integrations gain a powerful AI feature that makes them more valuable to customers, and any existing integration is ready to go, with no code changes necessary.
Sales and Service Hub Professional and Enterprise customers can deploy Customer Agent to custom channels.
This means your integrations can now do the following:- The ability to assign Customer Agent to a custom channel from either the Customer Agent or channel connection setup user flows.
- Adjust customer agent handoff behavior.
- The Customer Agent responds to incoming queries on your channel.
Note: If you are installing new channels into your existing Marketplace apps and customers have previously installed the app, you may need to ask them to re-authorize the app to grant it access to the Custom Channels API scopes.
To get started, please refer to the documentation and explore which Marketplace app offers this functionality out of the box.
New Campaign Asset Type Associations via Campaigns Public API
We are enhancing the Campaigns API to support associations with an expanded range of campaign asset types. Developers can now programmatically add, list, or remove 11 additional asset types to campaigns, mirroring what’s possible within the HubSpot platform.
What's new?
You can now associate the following asset types with a campaign via the API:- Ads (AD_CAMPAIGN)
- Blog Posts (BLOG_POST)
- Files (FILE_MANAGER_FILE)
- Landing Pages (LANDING_PAGE)
- Marketing Email (MARKETING_EMAIL)
- Marketing Events (MARKETING_EVENT)
- SMS (MARKETING_SMS)
- Social Posts (SOCIAL_BROADCAST)
- Video (MEDIA)
- Website Pages (SITE_PAGE)
- Workflows (AUTOMATION_PLATFORM_FLOW)
These asset types are supported by the following API endpoints: - Add Asset Association
- List Assets
- Remove Asset Associations
Note: Previously, these types had to be managed via the HubSpot platform, with only a subset available through the API.
Developers can begin reviewing and updating integrations if using custom apps or workflows to manage HubSpot campaigns, using the required asset types.
Example payload for asset association:
{"campaignGuid":"your-campaign-guid-here","assetType":"MARKETING_EMAIL","assetId":"your-asset-id-here"}Please refer to the developer documentation for full endpoint details.
Company Lifecycle Stage Properties
Each lifecycle stage now has four new company properties that track the company's progression through its lifecycle:- Date entered stage
- Date exited stage
- Latest time in stage
- Cumulative time in stage
These properties help you understand how companies move through your sales process. These company properties are automatically created for each lifecycle stage including any custom lifecycle stages created in an account.
Partner Search Analytics
App partners now have access to search analytics! This lets you track how marketplace searches enable discovery in the HubSpot Marketplace, including key metrics like:- How often your app appears in search results (impressions)
- Which search terms lead to clicks on your listing
- Ranking position for each term (1 = top result)
You can now monitor trends over time to understand how listing updates affect visibility.
You can see search analytics right in your developer account under the app’s Marketplace Analytics.
Marketplace Updates
We have two quick updates for managing your app marketplace listings.
We've migrated autotranslate to our unified marketplace platform, fixing recent bugs, and improving the submission experience + end customer translations. If you already have translated listings (manually or automatically created), you won't see any changes - this update enhances reliability and streamlines new submissions.
This update will mean more reliable translations, and the autotranslate checkbox will be pre-selected, making it quicker and easier to get better translations for your listing.
We are also increasing the limit for review responses in the HubSpot Marketplace from 1 to 2. This will allow you to create 2 responses for any reviews, one to acknowledge the issue and one to notify the customer that the issue has been fixed.Custom event updates
We have several updates for custom and app events.
Custom events created via webhooks often capture key integration data from across your tech stack, and until now, these events weren't shown in the activity timeline, didn't have the same property options as other custom events, and couldn't be edited after creation. Now, webhook Custom events function like other custom events. When a rep opens a record, they can now see any event triggered via webhook—without leaving HubSpot or running a report.
Custom events now supports the importing of event data to backfill historical data, integrate data from your tech stack with HubSpot, or capture offline behaviors you want to represent as events in HubSpot. Previously, imports could only be done as a separate, standalone event type. Now, when choosing import, you can import data to an existing event type. Additionally, imports previously only supported contact based events. Events can now be created via import for any object type Custom events supports.
We've updated the event management page to make it possible to dismiss errors for custom events. Previously, Custom event errors stay on the main event management page for 30 days, regardless of whether the issue has been resolved. Now, you can dismiss the error badge to no longer be notified about this issue for this event.
Finally, custom events and app events can be linked to several additional object types. Previously, app events and custom events could only be linked to Contacts, Companies, Deals, Tickets, and Custom objects. Both event types can now be linked to Leads, Projects, Services, Orders, Courses, Listings, and Appointments.Public Beta: Forecast Read API
We’re excited to announce the BETA release of our Forecast Read API, available to Sales Hub/Service Hub Professional and above. This new API enables customers to access their forecast submissions from HubSpot in a structured, queryable, and read-only format—ideal for Business Intelligence (BI) reporting, analytics, and integration into data warehouses. With this release, customers can now self-serve and programmatically retrieve forecast data, advancing data accessibility and integration capabilities.
What's changing?- Read-only API access to all HubSpot forecasts, no UI changes required.
- Structured data retrieval: Query specific fields and integrate results into BI tools or data warehouses.
- Integration-ready: Use your authenticated app (crm.objects.forecasts.read scope) to access data programmatically.
- No UI/UX changes are required: Usage is fully programmatic through the API, and there are no changes to your HubSpot account via the forecast tool.
- Beta program: This feature is in BETA. By participating, you agree to HubSpot’s Developer Terms and Beta Terms. Functionality and endpoints are subject to further development and changes.
Usage
Authorize your app with the crm.objects.forecasts.read and the oauth scope to use the endpoint. Below are the listed new read-only endpoints:
Get all forecasts:
GET /crm/objects/v3/forecasts?properties=property1,property2
Get by ID:
GET /crm/objects/v3/forecasts/{id}
Example response:
{"results":[{"id":"475911884905","properties":{"hs_created_by_user_id":"2620022","hs_createdate":"2025-10-10T19:42:51.001Z","hs_lastmodifieddate":"2025-10-14T16:52:43.757Z","hs_milestone":"monthly","hs_object_id":"475911884905","hs_team_id":"39577840","hs_year":"2025"},"createdAt":"2025-10-10T19:42:51.001Z","updatedAt":"2025-10-14T16:52:43.757Z","archived":false}]}For more details, please refer to the HubSpot API Developer Documentation.
Public Beta: Securely generate a preference page URL
The Preference Link Generation endpoints allow you to generate secure URLs to the Manage Preferences and Unsubscribe pages for any contact in your HubSpot CRM. This will allow your contacts to manage their email preferences directly from account settings or other authenticated areas of your website without requiring them to re-enter their email or dig up a past marketing email.
We've added to our Subscriptions Public APIs v4 so that you can call the new POST /communication-preferences/v4/links/generate endpoint with a contact’s email (subscriberIdString), optional language, and (for a single unsubscribe) a subscriptionId. You’ll receive secure, contact-specific links to:- Manage Preferences page
- Unsubscribe from All page
- Unsubscribe from a Single Subscription Type page
For more information on how it works refer to the developer documentation.
Join the discussion in the Developer Community.
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