IDEOGRAM 4.0

Open image model at the forefront of design.

Built for design: open weights, multilingual text, precise layout control, editable elements, and realistic 2K images.

THE OPEN APPROACH

The future of generative AI is open source.

Chromium outran every closed browser engine, PyTorch is the dominant ML framework, and most of the internet runs on open source software. Over the past year, proprietary image models have set a new standard on text rendering, prompt adherence, and photorealism, while open weight models have fallen behind.

Today, we are releasing Ideogram 4.0 as a state-of-the-art open weight image model for developers and enterprises to build with us. The weights are yours to download, fine-tune, and run on your own hardware. Commercial deployments come with a license that matches your scale. We believe openness drives innovation, and we invite the research community to innovate with us on the forefront of visual intelligence.

MODEL TRAINING

Teaching the model to read structure before recreating it.

A picture is worth a thousand words. Ideogram 4.0 was trained with a describe-to-structure-to-recreate loop: first reading scenes, backgrounds, text, and objects as structured data, then learning to rebuild images from that representation.

COMPOSITION CONTROL

Design with every element in the right place.

We trained Ideogram 4.0 with bounding boxes coupled to plain-language descriptions, teaching the model where each object, text region, and layout element belongs before it paints the final image. That structure lets the model learn tighter composition in dramatically less training time, while giving creators fine-grained control over dense, compelling layouts.

Hover a layer to trace the same bounding box from the prompt plan to the generated poster.

FOR DESIGNERS

Generations come out as editable files, not flat frames.

Production design rarely ends at a single pixel layer. Headlines change before launch and cutouts drop onto new backdrops. Ideogram already ships these workflows as separate tools, and the next 4.0 release brings them native to the model itself.

SHIPPING TODAY

Background removal already returns transparent output. The Background Remover produces a clean alpha cutout from any generation, so the result drops onto a new backdrop without manual masking or Photoshop cleanup.

Layerize already extracts editable text. Headlines, body copy, and graphic elements come back as separate editable layers, so the typography stays revisable after the model is done.

COMING TO 4.0

The next release of 4.0 returns alpha channels and editable text layers directly from inference. No second pass, no masking step. The model's output is the editable file your team can hand to production.

WHY THIS MATTERS

Choose the open model designed for the work your team actually ships.

Open-weight image models are no longer scarce. The decision an enterprise faces is which one to standardize on, and which capabilities will hold up against the next two years of brand work and platform shifts.

• Brand work is the lane it was built for.
  Ideogram has led on text rendering since launch, and 4.0 adds bounding-box layout control. Headlines stay readable, packaging copy says the right words, and logos land where the brief asked for them.
• It converges on your house style, not on generic taste.
  Open weights and a commercial license let your team fine-tune on style guides, product photography, and historical campaigns until the model defaults to your look instead of fighting it.
• It runs where your CIO needs it to run.
  Deploy on your hardware, behind your firewall, in the region your residency rules name. Inference cost scales with the compute you provision, not with how many images marketing ships next quarter.

ENTERPRISE

Frontier visual intelligence built for your brand.

Ideogram 4.0 is built for enterprises across every sector. It ships with open weights, a commercial license, and the customization options enterprises need. Run it on your hardware, train it on your data, and keep your output behind your firewall.

API

Use Ideogram 4.0 commercially through the hosted API.

The fastest way to integrate Ideogram 4.0 into your product is through the API. You get hosted access to the model for commercial use, with three quality tiers so you can choose the right tradeoff between speed, cost, and output fidelity.

API AND PRICING

• Turbo: $0.03 / image
• Default: $0.06 / image
• Quality: $0.10 / image

Per-image pricing, no subscription required. Start with the hosted API and scale up based on the volume your platform needs.

Start building with Ideogram today

Think it. Make it. Own it.

Ideogram 4.0 gives visual ideas somewhere to go: into products, agents, campaigns, and finished design systems.

IDEOGRAM MCP

Add Ideogram to any AI agent

Available on all plans. OAuth via your Ideogram account.

INSTALL

Connect any MCP client.

The server speaks streamable HTTP at https://mcp.ideogram.ai/mcp. Authentication is OAuth via your Ideogram account. The first time a client connects, a browser window opens for sign-in.

Add to claude_desktop_config.json. Restart the app.

IN PRACTICE

Try one of these to start.

Drop these into your assistant after connecting. The agent picks the right tool from the catalog.

WORKFLOWS

See what teams build with it.

Each of these is a single conversation. The agent chains the right tools without anyone writing glue code.

Asset packs from a brief

Hand the agent a one-paragraph campaign brief. It returns a hero, four social cards, and two print posters in a single conversation, saved into a named collection.

• generate_images_bulk
• create_collection
• upscale_image

Catalog cleanup

Feed product photos into the chat. The agent removes backgrounds, reframes for marketplace ratios, and uploads the cleaned assets back to a shared collection.

• edit_image
• reframe_image
• upload_image

Train and iterate

Drop a folder of brand references. The agent creates a dataset, uploads the assets, kicks off training, and pings you when the model is ready to use.

• create_dataset
• upload_dataset_assets
• train_model

QUESTIONS

Frequently asked

Start building with Ideogram today

Think it. Make it. Own it.

Ideogram 4.0 gives visual ideas somewhere to go: into products, agents, campaigns, and finished design systems.

AI background remover built for graphic design.

Production-ready background remover for designers, setting a new standard for background removal. Obtain transparent PNGs with clean edges on letters, logos, and intricate cutouts.

NEW APPROACH

A generative background remover, not a segmentation model.

Most background removers are segmentation models that classify pixels as foreground or background without a deep semantic understanding of the image. The main challenge in background removal lies at the borders, where pixels naturally blend the foreground and background, and the correct output is a partial transparency paired with the foreground color underneath. This is the matting problem, and segmentation models are not built to solve it. The translucent edge of a glass carries the color of the wall behind it, hair scatters light into a soft halo, and an anti-aliased typographic stroke is by design indistinguishable from its surrounding. The failures show up in the alpha channel as halos, fringing, and residual color from the discarded background.

Ideogram approaches the problem differently. The background remover is a generative model trained from the ground up, which carries a deep semantic understanding of the scene it depicts. Because the model already knows what a bottle, a strand of hair, or a typographic stroke looks like, it can reconstruct each border pixel as a partial transparency paired with the foreground color it should carry. Transparency is preserved through glass and other refractive surfaces, fine detail survives unaltered, and the output is a transparent PNG with no halos, no residual color, and no need for cleanup in Photoshop.

COMPARISON WITH THE STATE-OF-THE-ART

No manual cleanup needed with Ideogram BG Remover.

Same input run through Ideogram and the leading commercial and open-source background removers. Look at the typography stroke, the negative space, and the soft edges. The difference is in the alpha channel.

API

One API call for a production-ready transparent PNG.

POST an image to /v1/remove-background and receive a signed URL to the transparent PNG. The endpoint is built for teams running volume across product launches, marketplace listings, and catalog refreshes that need consistency over thousands of images. The cutout quality is the same on the first request and the ten-thousandth. Pricing is per image, with volume tiers for enterprise teams.

Your custom image model, trained on your brand.

Train your model on 15-100 on-brand images with a specific style. Every new generation from your custom model will follow your art direction, typography, and visual identity.

Available on Team, Pro, and Enterprise plans and via the API.

Trained on 27 illustrations from The Tale of Peter Rabbit by Beatrix Potter, this model learned soft English watercolor washes, delicate pen linework, anthropomorphic character proportions, and the pastoral garden compositions that define the series. Every output carries the same muted earth tones and countryside warmth.

THE PROBLEM

A model trained on the internet doesn't know your brand.

Off-the-shelf models are trained on the entire internet: billions of unrelated images blended together. The outputs look almost right but carry no defined aesthetic. When your brand runs through a model built for everyone, it starts to look like it belongs to no one.

A custom model is fine-tuned exclusively on your assets, to learn your style, your visual identity, and your aesthetic choices. Feed the best outputs back into training, and the model evolves as your brand does. Train a different model for every expression of your brand.

WHY IDEOGRAM

Your LoRA is only as good as its base model.

Open-source LoRAs are similar in nature to Ideogram Custom Models, but they inherit the limitations of open-source base models. Inconsistent text, generic composition, limited style range. The foundation matters.

Ideogram was started by the researcher behind Google's first text-to-image system. We cracked legible text rendering first. Then character consistency. Now we're solving custom model training on a foundation built for it, already powering enterprise workflows in production.

Same prompt across 9 custom models:

Woman seated in bistro chair, coffee cup in hand, Paris street with Eiffel Tower in background. Text "Paris is always a good idea" is displayed across the top.

ENTERPRISE

Want more control over your custom model?

Talk to our team about advanced customization.

• 01 White-glove setup and training.
  Access to our research, engineering, and annotation teams. From asset sourcing to annotation to deployment.

• 02 Large datasets, unlimited iteration.
  Train on thousands of images with custom captioning pipelines. Iterate until the model matches your standards.

• 03 Custom typography and exact logos.
  Your brand marks rendered as layerized text and SVG. Pixel-perfect on-brand identity, every time.

• 04 Your data, your model.
  Training data and models are not used to improve our foundation models. Your model and data are yours alone.

100K+ Branded concepts generated by Skechers
30+ Custom models trained for enterprises
3B+ Designs generated on Ideogram
30M+ Creators, designers, and marketers

TRUSTED BY

Netflix, Adobe, Skechers, WPP, Vistaprint, Wix, Gamma, Canva

HOW IT WORKS

Upload. Train. Generate.

No infrastructure to manage. No GPU provisioning. You bring the images. Ideogram builds the model.

• 01 Upload images
  Select the Models tab from the navigation bar. Click + to create a new model. Upload 15 to 100 images of your brand, subject, or style.

• 02 Train your model
  We auto-generate captions for your images. Review and refine them, then kick off training. Quality matters more than quantity.

• 03 Generate at scale
  Select your Custom Model and start prompting. Stack Style References and Color Palettes for full brand control.

API SUPPORT

Train and generate programmatically.

Create datasets, upload training images, kick off model training, and generate at scale. All from your own infrastructure, no UI required.

• 01 Create a dataset and upload 10–100 images
• 02 Start training with a single POST request
• 03 Generate images using your custom_model_uri

FOR TEAMS

Custom Models, built for your whole team.

Train a Custom Model on your visual identity once. Share it across your organization. Every team member generates from the same foundation, whatever the output needs to be.

CUSTOM MODELS ON TEAM PLAN

Train it. Share it. Everyone generates from it.

Train on your approved assets. Share across the organization. Generate at scale.

• Any team member can train and share
  No gatekeeper. Anyone builds a model, shares it across the org, and the whole team generates from it.

• Unlimited models, no cap
  Product photography, social content, print campaigns. Each team trains the model they need.

• Trained from shared collections
  Pull from collections of approved assets to train. The brand source stays central.

Train once, share with your whole team.

Frequently asked questions

How many images do I need to train a custom model?
What can I train a custom model on?
What if my custom model cannot generate certain scenes?
Can I combine a custom model with other Ideogram features?
Is my training data used to improve Ideogram's base models?
Can I share a custom model with my team?
Can I train a model on my brand's custom font or logo?
How does Enterprise differ from self-serve custom models?
How can I access Ideogram Custom Models?

MODEL OVERVIEW

Ideogram model 3.0

Photorealism. Legible text. Reusable style control. Ideogram 3.0 is the release that turned image generation into something creative teams could actually use for campaigns, brand systems, and polished design work.

Pushing the limits of image generation

Ideogram 3.0 pushes the boundaries of generative media through significant advancements in image-prompt alignment, photorealism, and text rendering quality. In human evaluations, Ideogram 3.0 consistently outperforms other text-to-image models, scoring highest in ELO rating over a set of diverse prompts that probe a wide variety of capabilities, subjects, styles, use cases, and composition difficulty.

Consistent Styles

Ideogram 3.0 introduces Style References. Upload up to 3 reference images to control generations to follow your preferred aesthetics. For fresh style inspiration, the Random style feature explores a unique mix from our library of 4.3 billion presets. Once a desirable style is identified, it can be reused via its Style Code.

Creative Designs

Game-changing text and layout generation for graphic design, advertising, and marketing. Stylized, accurate text with remarkable precision, including complex and lengthy compositions that other models struggle with.

Brand Graphics

Professional logos, promotional posters, landing pages, product photography. Ideogram 3.0 generates complete brand assets with accurate text and consistent visual identity. Use Batch Generation to create multiple variants in a single session.

Stunning Realism

Natural skin tones, accurate reflections, proper lighting physics. Spatial compositions, environmental detail, and photographic quality that holds up at full resolution. From surreal concepts to documentary-style portraits.

Meet Ideogram 3.0 — stunning realism, creative designs, and consistent styles, all in one powerful model. Now available to all users on ideogram.ai and our iOS app!

Ideogram 3.0 pushes the boundaries of generative media through significant advancements in image-prompt alignment, photorealism, and text rendering quality. In human evaluations, Ideogram 3.0 consistently outperforms other text-to-image models, scoring highest in ELO rating over a set of diverse prompts that probe a wide variety of capabilities, subjects, styles, use cases, and composition difficulty.

Consistent Styles

Ideogram 3.0 introduces Style References. Creators can upload up to 3 reference images to control generations to follow their preferred aesthetics. This enables creators to quickly specify styles that are difficult to describe with text-based prompting, resulting in a more efficient and expressive creative workflow. For fresh style inspiration, the Random style feature offers the ability to explore a unique mix from our library of 4.3 billion presets. Once a desirable style is identified, it can be reused via its Style Code.

Try a style:

• Bowling Alley
• Cadillac Diner
• Treehouse

A neon-lit bowling alley from the 1960s, with a rack of colorful bowling balls and retro decor.

Creative Designs

Ideogram 3.0 offers game-changing text and layout generation capabilities for graphic design, advertising, marketing, and other professional use cases. Stylized, accurate text can be created with remarkable precision, including complex and lengthy compositions that other models struggle with. The created text is beautiful and artistic, going far beyond the capabilities of typesetting in traditional design platforms.

Brand Graphics

Ideogram 3.0 revolutionizes design capabilities and approachability for small businesses and entrepreneurs. It’s now possible to generate professional-quality logos, promotional posters, landing page concepts, product photography, and more — all in mere seconds and at a fraction of traditional costs. Teams can also customize graphics at scale and ideate quickly and effortlessly using our Batch Generation feature.

Stunning Realism

In addition to design capabilities, Ideogram 3.0 brings a new level of realism that blurs the line between generated and real imagery. Creators can effortlessly craft sophisticated spatial compositions with intricate backgrounds, precise and nuanced lighting and colors, and lifelike environmental detail.

Thank You to Our Community

We extend our sincere appreciation to our beta testers and Creative Partner Program members for their valuable contributions in testing Ideogram 3.0. Special recognition goes to @josiassevero, @sragy, @areejthg, @atheist_american, @ylucic, @yeclanixon13, and @gabemabazza for providing several of the exceptional images featured in this post.

We're Hiring!

We're on a mission to develop generative media models to help people become more creative. If our mission resonates with you, then we’d love to hear from you. We're hiring for roles in AI research, engineering, and growth. Join us to build the future of AI for creativity. Please apply at Ideogram Jobs.

Enhance your creative workflow with Batch Generation

Enhance your creative workflow with Batch Generation, now available for Ideogram Pro users on ideogram.ai ! With this launch, we’re also increasing Pro plan credits to 3,500 per month, giving you even more flexibility to explore new ideas. See pricing details.

Batch Generation amplifies your image creation and ideation processes, removing the need for manual interaction and constant supervision. By reducing repetitive tasks, it enables you to focus on more creative, high-impact work. Whether you’re designing social media visuals, conceptualizing logos, developing product mockups, or running marketing campaigns, you’ll produce higher-quality designs more quickly and efficiently.

Simply upload a spreadsheet with your prompts and settings (such as model version, style, aspect ratio, color palette, and render quality) and generate images in bulk. For more details, read the full documentation here. You can even combine the power of Ideogram Batch Generation with other AI tools to efficiently iterate and inspire new design concepts, as discussed below in two distinct examples.

Example 1: Ideate logo designs from scratch

AI assistants, such as ChatGPT, can generate a CSV file for Batch Generation with just a template file and a text prompt. Here’s how:

• Download the sample template CSV file from the Batch Generation page.
• Upload the template to ChatGPT and ask it to produce a CSV file following the same structure.
• Provide ChatGPT with a design task and a few effective prompt examples to enhance the quality of the output.
• Download the generated CSV and upload it to Batch Generation. Ideogram will handle the rest.

Below is a sample text prompt for a logo design task, which helped us generate four high-quality logo concepts included below.

Example 2: Experiment with ad creatives using a consistent tagline

Here’s an example of a text prompt for an ad design task. By experimenting with diverse variations that feature a consistent tagline "Where Imagination Meets Purrfection," marketers can conduct A/B testing to identify which creative style best engages their target audience.

Try it today!

We believe Batch Generation will be a powerful addition to your creative workflow. Try it today at ideogram.ai/batch.

Ideogram Canvas, Magic Fill, and Extend

Ideogram Canvas is now available on ideogram.ai! Access unlimited canvases and industry-leading Magic Fill and Extend with any paid plan, or get Ideogram Plus or Pro to edit uploaded images. Developers can use the Ideogram API to integrate Magic Fill and Extend into their applications. Watch a 2-minute tutorial video for Canvas here.

Today, we’re introducing Ideogram Canvas, an infinite creative board for organizing, generating, editing, and combining images. You can upload your own images or generate new ones within Canvas, then seamlessly edit, extend, or combine them using industry-leading Magic Fill (inpainting) and Extend (outpainting) tools. Use Magic Fill and Extend to bring your face or brand visuals to Ideogram Canvas and blend them with creative, AI-generated elements. Perfect for graphic design, Ideogram Canvas offers advanced text rendering and precise prompt adherence, allowing you to bring your vision to life through a flexible, iterative process.

Magic Fill

Magic Fill, our inpainting tool, allows you to edit specific regions of your images to replace objects, add text, fix imperfections, change backgrounds, and more. Ideogram Canvas enables zooming into portions of images to generate new high-resolution details. You can upload multiple images to your canvas and use Magic Fill to combine them into a unified composition. As shown below, to use Magic Fill: 1) select the region to edit, 2) adjust the generation window to focus on a specific area if needed, and 3) enter a text prompt to guide Magic Fill.

Extend

Extend, our outpainting tool, allows you to expand images beyond their original borders while maintaining a consistent style. Adjust the image composition and aspect ratio to fit any screen size without compromising the original content. Combine the power of Magic Fill and Extend to create stunning, creative content. As shown below, to use Extend: 1) adjust the generation window, and 2) enter a text prompt to guide Extend.

An AI-native interface for your iterative, creative process

Ideogram Canvas is a newly designed interface, built from the ground up, to enhance your iterative creative process with the magic of AI. Whether you're a seasoned designer or just starting your design journey, our flexible platform empowers you to bring your vision to life with remarkable speed and precision, expanding the boundaries of creative freedom.

Thank you to our community

We'd like to thank our beta testers, Ideogram Creators Club members, and the whole Ideogram community for helping us test Ideogram Canvas. Special thanks to: AbandonedMuse, aitext2023, alexwoow, atheist_american, caiojordao84, josiassevero, phil_ozoff, queencaffeine, snowcookies, sragy, trinityturret.

We're hiring!

We're on a mission to develop generative media models to help people become more creative. If our mission resonates with you, we’d love to hear from you. We're hiring for roles in AI research, engineering, marketing and finance. Join us to build the future of AI for creativity — please apply at Ideogram Jobs.

Oct 22, 2024

Ideogram AI

Ideogram 2.0 is now freely available to all users on ideogram.ai and our new iOS app! Premium features are available via subscription plans. Developers can now build with Ideogram 2.0 using our new Ideogram API.

We are excited to release Ideogram 2.0, our new frontier text to image model with industry leading capabilities in generating realistic images, graphic design, typography, and more. Trained from scratch like all Ideogram models, Ideogram 2.0 significantly outperforms other text to image models across many quality metrics, including image-text alignment, overall subjective preference, and text rendering accuracy.

Today's milestone launch also includes the release of the Ideogram iOS app, the beta version of the Ideogram API, and Ideogram Search. One year ago, we announced the formation of Ideogram AI to advance the mission of making everyone become more creative. In the past year, our users have generated more than 1 billion images. This vast collection is now publicly accessible through Ideogram Search, providing a rich source of inspiration for all users. Additionally, the Ideogram iOS app brings our cutting edge platform to mobile users, and the Ideogram API brings our technology at the most competitive pricing to developers looking to enhance their applications and workflows.

Enhanced Control over Image Style

You can now choose from a number of distinct styles, including Realistic, Design, 3D and Anime. These styles are crafted specifically to render unique genres of images and have significant influence on your creations. You can now generate images in any aspect ratio, including 3:1 and 1:3.

Realistic Style

The Realistic style of Ideogram 2.0 enables you to create images that can convincingly pass as real photos. Textures are significantly enhanced, and human skin and hair appear lifelike.

Design Style

The Design style of Ideogram 2.0 significantly boosts the accuracy of text in the generated images. This enables you to create premium graphic designs for greeting cards, print on demand, posters, illustrations, and marketing and social media content with long, stylized text. This advancement will substantially improve the efficiency of the workflows of graphic designers and businesses.

Color Palette Control

You can now generate images that adhere to your specific color palette. This enables granular control of visual tones for purposes such as artistic control and brand consistency.

iOS App

Ideogram now offers an official dedicated iOS application, bringing Ideogram's powerful image generation capabilities to users on-the-go. An Android application is planned for release at a later date.

Download now on the App Store.

Build on the Ideogram API

Our new API brings Ideogram's unique capabilities to developers and businesses looking to integrate Ideogram into their own applications. The API offers superior image quality at a lower cost compared to other offerings. We're excited to see the creative applications that will emerge from users of the Ideogram API.

Join our public beta here, and learn about pricing here.

Search through Community Images

Ideogram's library of public creations are now available for text-based search. Now easily accessible for inspiration are over 1 billion publicly viewable images generated by Ideogram users in the last year.

Advanced Prompting with Describe and Magic Prompt

Magic Prompt and Describe are significantly improved to boost the creative process. You can use Describe to generate a detailed text prompt based on any original image, use Magic Prompt to write creative variations of the prompt, then use Generate to bring those prompts to life as fresh new images. This combination allows for endless creative iterations and reimaginings of any visual concept.

Step 1: Input image

A vintage poster with the text "Me travel? ...not this summer" and "VACATION AT HOME" at the bottom. There's a relaxed man dressed in a blue shirt and brown trousers reclining in a red armchair, reading a newspaper with text "USA Government". Beside him is a table with a glass jar filled with golden coins and a bottle. Above the man, there's a framed portrait of a young man in a military uniform. The overall theme suggests the idea of enjoying a comfortable and leisurely stay at home during the summer months.

Step 2: Describe

Step 3: Use the description as the prompt to generate a new image

Industry-Leading Image Generation

Ideogram 2.0 features significant advancements in image-prompt alignment, photorealism, and text rendering quality. Human evaluations consistently rate Ideogram 2.0 as a significant improvement over Flux Pro and DALL·E 3. Despite our improvement in image quality, our API pricing remains extremely competitive, lower than DALL·E 3 and on par with Flux Pro.

We're Hiring!

We're on a mission to develop generative media models to help people become more creative. If our mission resonates with you, then we’d love to hear from you. We're hiring for roles in AI research, engineering, and data operations. Join us to build the future of AI for creativity. Please apply at Ideogram Jobs.

Thank You to Our Community

We'd like to give special thanks to our beta testers, Ideogram Creators Club members, and the whole Ideogram community for helping us test Ideogram 2.0 and providing creative images used in this blog post. Special thanks to: AbandonedMuse, afranci, aitext2023, Alexeverywhere, alexwoow, Anaconda, atheist_american, Blademort1988, butterflygirl, Dee_nkai10, destiny_rose, dirtracerk27, doctorpangloss, donjorge, dshapiro, emerald5, foobly, funkyraf, Jaicraft, jcreations, josiassevero, Kamyar, Kryptomonark, manifold, masdevallia, mysocialeq, nagelkarle, neocandor, phil_ozoff, philmcc, queencaffeine, red_poppy__, Redrojo, saletlux, sragy, successfuelmedia, tanaj, thegrimreaper79, thelasertwins, thrivinglioness, toyartuk, trinityturret, tron, whatsthisbutondo, ylucic.

Enhance every pixel with state-of-the-art detail and photorealism

We are excited to release Ideogram Upscale, a new feature to enhance your images and increase their resolution. With Ideogram Upscale, you can elevate every pixel to perfection, with state-of-the-art capabilities in enhancing color, details, text rendering, and photorealism. Like all other Ideogram models, Ideogram Upscale is trained from scratch using our proprietary Generative AI technology.

Upscale is now available for Basic, Plus, and Pro subscribers on ideogram.ai. Ideogram Upscale not only increases the image resolution, but also rectifies artifacts present in the original image. Users can enhance existing Ideogram images and increase their resolution by a factor of 2X. Plus and Pro users can upload their own images, including AI-generated images from other platforms, and enhance the details and resolution.

Ideogram Upscale provide several ways for user to control the trade-off between resemblance to the original image and the introduction of new details:

• Resemblance: Control the degree of similarity to the input image.
• Detail: Adjust the level of creative enhancement.
• Prompting: Inform Ideogram Scale the desired content and style.

Experience the next level of creative image enhancement today, now available for Basic, Plus, and Pro subscribers on ideogram.ai!

Try it out

Upscale is available for Ideogram Basic, Plus, and Pro plans. But to celebrate the launch, we're making Upscale available for all Ideogram users (yes, even Free) until June 29, 2024, 12 noon ET! Here's how to use Upscale:

Step 1

Go to any Ideogram image you want to upscale, then press the Upscale button.

If you're an Ideogram Plus or Pro member:
With the Image Upload feature, you can start by uploading your own image from the prompt box and select Upscale.

Step 2 (Optional)

In the prompt box, you can adjust Resemblance and Detail to customize the behavior of Upscale. You can also edit the prompt to make small changes.

Step 3

Press Upscale! You'll see your original image on the left, and upscaled result will be generated on the right.

We're hiring!

If our mission of developing generative media models to help people become more creative resonates with you, then we’d love to hear from you. We're hiring for roles in engineering, research, design, and operations. Please apply at Ideogram Jobs.

Enhanced text rendering and photorealism

We're excited to release a major upgrade to Ideogram 1.0, our most advanced text-to-image model, alongside several new features, including Describe for image captioning, negative prompt, and image rendering quality and speed control.

All updates are now available at ideogram.ai!

Since the public beta of Ideogram in September 2023, we've welcomed more than 7 million creators and generated over 600 million images. Here is a highlight of a few Ideogram 1.0 images from our community:

Ideogram continues to offer state-of-the-art text rendering in AI-generated images, which is critical for design applications. The new upgrade reduces text error rates by an additional 15%, compared to the model released on Feb 28. In addition, we've enhanced image coherence and photorealism significantly — human raters prefer images generated by the upgraded model 30-50% more than the prior version in prompt alignment, image coherence, and text rendering quality.

Describe

Ideogram 1.0 introduced Magic Prompt, a creative assistant that automatically enhances, extends, and translates your prompts to result in beautiful, creative images. Today, we launch Describe, a captioning assistant that turns images into detailed descriptions. You can use such descriptions as excellent prompts to generate high quality images similar to the reference images, but you can also adjust the aspect ratio and descriptions to suit your needs. Describe supports two methods of input: any image from the Ideogram feed, or images uploaded from your device.

In the following examples, the reference image on the left is converted to a text description on the right. Then the description is used as a prompt to generate the image at the bottom.

Step 1 - Input image

A vintage New Year's greeting card. In the foreground, a young child dressed in a red coat and hat is blowing a large horn. The child stands on a snowy hill, with a picturesque town covered in snow in the background. Above the town, the night sky is dotted with stars, and there's a crescent moon visible. Above the child, there's a branch with a few green leaves. The words 'Wishing You A Happy New Year' are prominently displayed at the bottom of the image.

Step 2 - Describe

Step 3 - Use the description as the prompt to generate a new image

Step 1 - Input image

A serene and ethereal scene at what appears to be dawn or dusk. A misty golden haze blankets the water, reflecting the soft light. On the left, a bird with dark feathers and a long beak stands perched on a rocky outcrop, surrounded by sparse vegetation. In the center, a white egret or heron is captured mid-flight, its wings spread wide, with its long legs trailing behind. The bird seems to be approaching the rocky perch. On the right, a lone duck floats calmly on the water, its silhouette contrasting against the misty backdrop.

Step 2 - Describe

Step 3 - Use the description as the prompt to generate a new image

Step 1 - Input image

A vintage scene, possibly from the 19th century, set in a dimly lit room. A woman in a dark dress sits on a chair, looking down, while another woman in a lighter dress reclines on a bed, appearing to be in a state of rest or illness. A third woman, dressed in a white blouse and dark skirt, stands beside the bed, attending to the reclining woman. The room features a window with heavy drapes, a table with a vase, and a patterned rug on the floor. The overall mood of the image is somber, with the individuals appearing contemplative or concerned.

Step 2 - Describe

Step 3 - Use the description as the prompt to generate a new image

Rendering quality and speed control

Ideogram now allows you to switch between three rendering options: Fast, Default, and Quality. Fast mode prioritizes speed, and generates images in approximately 5 seconds. On the other hand, Quality mode prioritizes finer details, generating images in approximately 20 seconds. This control enables creators to quickly ideate using the Fast mode, and add quality to the best generations by switching to Quality mode with the same seed number. This feature is now available to all Ideogram subscribers.

• Fast (5 secs)
• Default (12 secs)
• Quality (20 secs)

Negative prompt

We now support negative prompting for you to tell the model what you don't want to see in the output images. You can use this feature to remove specific objects, or even refine the style of the image.

We're hiring!

If our mission of developing generative media models to help people become more creative resonates with you, then we’d love to hear from you. We're hiring for roles in engineering, research, design, and operations. Please apply at Ideogram Jobs.

State-of-the-Art Text Rendering

We’re excited to release Ideogram 1.0, our most advanced text-to-image model to date. Trained from scratch like all Ideogram models, Ideogram 1.0 offers state-of-the-art text rendering, unprecedented photorealism and prompt adherence, and a new feature called Magic Prompt that helps you write detailed prompts for beautiful, creative images.

Ideogram 1.0 is now available to all users on ideogram.ai!

When you sign up at ideogram.ai, you’ll join our global community of creators, where you can make new friends, share your images and prompts, and get inspired by your peers' creativity. In addition to daily free generations on the free plan, we’re excited to announce our paid subscription plans, which offer priority generation, private generation, image upload, and access to Ideogram Editor.

Historically, AI-generated text within images has been inaccurate. Ideogram 1.0 addresses this with reliable text rendering capabilities, making it possible to effortlessly create personalized messages, memes, posters, T-shirt designs, birthday cards, logos and more. Our systematic evaluation shows that Ideogram 1.0 is the state-of-the-art in the accuracy of rendered text, reducing error rates by almost 2x compared to existing models.

Unprecedented Photorealism and Prompt Adherence

Ideogram 1.0 generates sharp, detailed images while understanding long, complex prompts. Ideogram 1.0 also enables users to generate images with a variety of aspect ratios and styles.

Ideogram 1.0 goes beyond photorealism, offering the ability to produce visually striking artistic outputs.

Ideogram 1.0 excels at interpreting complex prompts, as the examples below demonstrate. Each corresponding image accurately reflects every detail of its prompt.

Prompt: A fascinating family portrait of a solid matte red sphere Christmas present perched atop a blue cube wrapped as a Christmas present, with a vivid green Christmas tree standing behind them with a green cloth wrapped around its base. A curious dog is positioned on the right and a cute cat lounges on the left.

Prompt: A cinematic, photorealistic portrayal of a rooster made entirely of crispy fried chicken. Its body is covered in a vibrant, golden-brown crust, drizzled with ketchup and adorned with perfectly cooked, steaming french fries for feathers. The rooster's eyes are made of two small, round ketchup spots, and its beak is crafted from a piece of crispy chicken skin. The scene is set against a backdrop of a dimly lit, retro diner, with neon lights and a checkered tablecloth, adding to the nostalgic and quirky atmosphere.

Prompt: two men in a study room. The man on the left stands, wearing a long coat, a patterned shirt, and holding a walking stick. He has an unkempt appearance with a beard. The man on the right is seated on a chair, dressed in a formal suit, and holding a cane. Behind them, there's a framed portrait of a man on the wall. The room has a vintage feel, with ornate curtains and a carpeted floor.

Using an evaluation protocol like that of DALL·E 3, we find that human raters prefer Ideogram 1.0 over DALL·E 3 and Midjourney V6 in prompt alignment, image coherence, overall preference, and text rendering quality.

Magic Prompt

Ideogram 1.0 includes Magic Prompt, a creative assistant that automatically enhances, extends, and translates your prompts to result in beautiful, creative images. Below are three examples of an original input prompt, an output of Magic Prompt, and the generated image corresponding to the Magic Prompt.

Prompt: create a funny meme about cats

Magic Prompt: A meme featuring a Persian cat with a surprised expression. The cat's eyes are wide open, making it appear shocked or amused. The background is a colorful collage of other cats in various poses, and the meme reads, "When you realize cats have taken over the internet." The overall mood is lighthearted and humorous, showcasing the enduring love for cats online.

Prompt: 👻🎃💀

Magic Prompt: A spooky Halloween scene featuring a ghost, jack-o-lanterns, and a skeleton. The ghost, wearing a tattered robe, is floating among the pumpkins, while the jack-o-lanterns smile mischievously. In the background, a skeleton with a top hat is standing near a haunted mansion. The atmosphere is a mix of eerie and playful, with the moon casting a silvery glow over the scene.

Prompt: vegetables orbiting the sun

Magic Prompt: A captivating and whimsical illustration of various vegetables in orbit around a bright, golden sun. The vegetables, each with their own distinct personality, are comically suspended by invisible strings, creating a sense of weightlessness. A mix of classic vegetables like carrots, potatoes, and tomatoes, as well as more exotic ones like artichokes and eggplants, fill the celestial scene. The background stars twinkle in the vast universe, adding to the fantastical, cosmic atmosphere.

Series A Financing

We believe generative media models will transform the creative economy, and we’re building a generational company at Ideogram to be at the forefront of this transformation. To accelerate Ideogram’s growth and build more capable generative media models, we have raised an additional $80 million in Series A financing led by Andreessen Horowitz. Other partners participating in the round include existing investor Index Ventures, and new investors Redpoint Ventures, Pear VC, and SV Angel. We’re delighted to have Martin Casado, General Partner at Andreessen Horowitz, join our board of directors. We are grateful to our existing investors for their continued support. These include AIX Ventures, Golden Ventures, Two Small Fish Ventures, and industry experts Ryan Dahl, Anjney Midha, Raquel Urtasun, Jeff Dean, Sarah Guo, Pieter Abbeel, Mahyar Salek, Soleio, Tom Preston-Werner, and Andrej Karpathy.

We're hiring!

If our mission of developing generative media models to help people become more creative resonates with you, then we’d love to hear from you. We're hiring for roles in engineering, research, design, and operations. Please apply at Ideogram Jobs.

Today, we're opening Ideogram to everyone on the planet! Ideogram enables you to turn your creative ideas into delightful images, in a matter of seconds. It's free and has no limits, and it can render text! Sign up at https://ideogram.ai and start creating images from text, and get inspired by the creativity of others.

Ideogram (pronounced eye-diogram) is on a mission to help people become more creative through generative AI. We believe everyone has an innate desire to create and share their creations with each other. Our goal is to make creative expression universally accessible and fun. To this end, we invite dreamers from all backgrounds to join and collectively shape a more creative future. Please share your valuable feedback with us by liking your favorite images.

One week ago, on Tuesday, August 22, we announced the formation of Ideogram. We're humbled to see an incredible amount of enthusiasm and excitement from our growing community. In just one week, we've amassed more than 90,000 users, who have generated more than 3 million images. Our users are enjoying the product and are communicating with each other through generating typographic images. We're committed to improving the quality of Ideogram and making it easy, fun, safe, and inclusive for everyone.

Ideogram 0.1 is a new foundation AI model that turns text into images. It is built from scratch by the Ideogram team, and it solves one of the major flaws of existing generative AI tools: it can finally render coherent text inside images. It supports many fonts and text styles and produces beautiful typography that would otherwise be extremely time-consuming to make. Our text rendering feature paves the way for many creative applications, as our users have already made thousands of logos, posters, graphic designs, and images that convey interesting and fun messages.

One of the key features of Ideogram is that it supports a diverse set of image style tags, including: Illustration, Typography, Poster, Photo, 3D Render, Architecture, Fashion, Product, Painting, Vibrant, Portrait Photography, Cinematic, Dark Fantasy, Wildlife Photography, Anime, and Graffiti. These style tags can be combined in interesting ways to help users produce the type of content that they want, and our state-of-the-art AI technology ensures that these style tags are reflected accurately in the generated images.

Our engineering team includes AI experts who made significant contributions to generative AI, including the development of Denoising Diffusion Models for image, audio, 3D, and video generation at Google Brain. We developed the technology breakthrough that enabled the recent wave of generative media products. We're just getting started and we'll release more advanced generative media models in the future.

If you're excited about our mission of using generative AI to help people become more creative, then we'd love to hear from you. We are hiring for several key roles in engineering, research, design, and operation in Toronto. You can apply here.