Intuit Release Notes

Last updated: Feb 11, 2026

Intuit Products

All Intuit Release Notes (38)

  • Feb 10, 2026
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      Feb 10, 2026
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      Feb 11, 2026
    Intuit logo

    Quickbooks by Intuit

    QuickBooks Online new features and updates—February 2026

    Intuit rolls out major updates across Accountant Suite and Enterprise Suite with new dashboards, Books Close in beta, and streamlined workflows, plus ProAdvisor certification, Amazon Seller Connector, and new Intuit Intelligence features in QuickBooks Online. Webinars and release notes spotlight the changes.

    Better firm management with Intuit Accountant Suite

    In a nutshell:
    You can use Intuit Accountant Suite to help improve firm efficiency, streamline operations, and make more confident decisions.
    The latest innovations in Intuit Accountant Suite are designed by accountants, for accountants, to manage your firm, clients, and teams all in one place. You and your firm can use it to gain efficiencies from the start by managing all your QuickBooks Online client files with one sign-in.** In addition, you can organize your client list based on any segment you define, such as industry, region, or office, using client custom fields.
    You can further streamline firm operations by using workflows that match the way you work. Accessible at no cost in beta, Books Close lets you manage and complete all your monthly close activities without switching into client files while ensuring quality and timely delivery.** Tailor your firm’s review and close process with customizable templates, custom statuses, and multiple assignees according to your firm’s specific preferences.
    From one place, you can now monitor each client’s top KPIs and surface the right insights and key benchmarks. Client Insights provides an overview of your clients, complete with customizable views and segments.**
    Organize teams and clients your way. Get beta access to capabilities that allow you to assign teams and clients through custom role-based access groups aligned to your firm’s structure. With all-in-one firm-wide groupings, you can easily view your team and client groups.**
    Use Intuit Accountant Suite to streamline your firm operations, train your firm for the future, and standardize quality on-time client service delivery for a greater impact—all in one place.

    Important product information

    **Features

    • Manage all your QuickBooks Online client files with one sign-in to Intuit Accountant Suite: Access client files that are connected to your Intuit Accountant Suite solution.
    • Books Close: You will not be charged during the beta program which runs through April 30, 2026. Beginning May 1, 2026, we will start charging for Books Close. You have the opportunity to continue to use Books Close for a fee, or cancel your subscription prior to that date to avoid charges.Pricing will be based on the number of clients onboarded to Books Close. Firms will choose which clients they onboard to Books Close. Charges will be based on the number of clients onboarded at the beginning of their billing month on their billing date. Firms with 50 clients or fewer onboarded, will pay $8/client/month. Firms with more than 50 clients onboarded, will pay $6/client/month.These charges will begin on your firm’s bill on or following May 1, 2026.
    • Client Insights: Requires upgrading to Accelerate, a paid plan within the Intuit Accountant Suite.
    • Team and client groups: Requires upgrading to Accelerate, a paid plan within the Intuit Accountant Suite.

    Add more power and efficiency to your firm management with Intuit Accountant Suite

    Latest Intuit Enterprise Suite updates

    In a nutshell:
    Dozens of new updates to Intuit Enterprise Suite have just been released this month.
    Intuit Enterprise Suite delivers enterprise power and AI-driven intelligence, tailored for clients’ businesses and delivered through a modern, intuitive experience. Our latest updates deepen Intuit Enterprise Suite’s operational power with greater automation, stronger governance, and sharper visibility, all in an AI-native ERP that’s intelligent, adaptive, and ready for what’s next.
    We’re proud to share several updates in the February release, including these highlights:

    • New multi-entity reports: You and your clients can now get additional visibility on cross-entity financial data with 5 new consolidated reports: Invoice list, Transaction list by date, Transaction detail by account, Deposit detail, and Check detail.
    • Dimension assignments: Help add efficiency and accuracy to financial workflows by accessing dimension assignment from more pages, assigning dimensions in bulk, and saving transactions for later when you’re not ready to assign dimensions.
    • Dimensions on workflow automation: Help make approvals, reminders, and tasks more efficient by setting dimension-based conditions in workflows to more closely match your client’s business structure and financial reporting requirements.
    • Parallel approvals: Get more flexibility to create complex workflows that meet your client’s business needs by including parallel approvals with up to 5 approvers—and record more detailed audit trails along the way.
    • AIA-style invoicing for construction (beta):** Clients can build trust with customers by generating invoices that provide more information and transparency. The new AIA invoice format in Intuit Enterprise Suite can track the total contract value on estimate, invoiced to date, invoice amount, and remaining balance at the phase level.
    • Assignments in QuickBooks Time: Clients using Payroll Premium and Elite can manage all assignments in one place to reduce confusion, errors, and rework while improving overall payroll and job-costing accuracy.

    Important product and disclaimer information

    • Beta features: These capabilities are currently in open beta and available to all Intuit Enterprise Suite customers at no additional cost. This is subject to change at Intuit's discretion.
    • Get details on all the latest updates to Intuit Enterprise Suite in the full release notes

    Coming soon: ProAdvisor certification for Intuit Enterprise Suite

    In a nutshell:
    ProAdvisor Academy now offers a full certification program for Intuit Enterprise Suite.
    In addition to our existing introduction course, you can now take a self-paced, 4-course certification to help you confidently introduce, recommend, and use Intuit Enterprise Suite for your growing and complex clients.
    With this certification in Intuit Enterprise Suite, you’ll be able to:

    • Use Intuit Enterprise Suite-specific functionality, including multi-entity workflows, projects, and business intelligence.
    • Apply Intuit Enterprise Suite to real-world situations, to help your clients get the most out of it.
    • Identify right-fit clients for Intuit Enterprise Suite, guide them through onboarding, and make adjustments as their businesses scale.
    • Support higher-value workflows by learning to use advanced capabilities like multi-entity management, project tracking, automation, and reporting—so you can support more client needs.
    • Discuss how Intuit Enterprise Suite connects key business functions and reduces manual work, so you can streamline client workflows and help your firm operate more efficiently.
    • Differentiate your firm by positioning your team as knowledgeable Intuit Enterprise Suite-ready advisors to growing, complex businesses.
    • Earn recognition for your learning with CPE credit and 200 ProAdvisor points upon completion.
    • Stay current as Intuit Enterprise Suite evolves using ongoing refreshed certification content that aligns with product enhancements and new functionality.
      Get this no-cost Intuit Enterprise Suite certification to deepen your understanding of this solution, so you can help your firm recommend it to clients and help optimize clients’ workflows.

    Important product and disclaimer information

    Intuit (Sponsor ID# 103311) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
    Learn more about the Intuit Enterprise Suite certification course.

    New referral bonuses for QuickBooks Payroll Premium and Elite

    In a nutshell:
    Your firm has new opportunities to earn referral bonuses on top of revenue share when you are approved into the ProAdvisor Revenue Share Program and add QuickBooks Payroll Premium or Payroll Elite for your clients.
    To thank accountants for bringing clients to the QuickBooks Platform, we share a percentage of clients’ subscription revenue with firms that are enrolled in the ProAdvisor Revenue Share Program.
    For instance, your firm can earn a 30% revenue share for each QuickBooks Online Payroll subscription your firm adds for a client (see full terms).
    And now, for a limited time, your firm can earn an additional bonus for each first-time Payroll subscription your firm adds for a client by March 31, 2026 (see full terms):

    • Get a $300 referral bonus for each new Payroll Premium subscription
    • Get a $500 referral bonus for each new Payroll Elite subscription
      Discover he latest revenue share opportunities for your firm

    Amazon Seller Connector by QuickBooks

    In a nutshell:
    Your clients using QuickBooks Online and selling on Amazon Seller can access a new embedded QuickBooks experience within Amazon Seller Central to automate even more of their tedious tasks and better understand their store’s performance.
    Using a newly enhanced integration with QuickBooks, Amazon Seller Central users can automate reconciliation and fee categorization. They can also transform raw financial data into actionable business intelligence, to help inform their decisions. Amazon Seller Connector is free for QuickBooks Online users.
    To take advantage of this new integration, your clients should connect their Amazon Seller Central account with QuickBooks Online to track profit, sales, fees, and inventory from their store and other sales channels. Here’s how.
    Let QuickBooks continue to help your clients grow, reclaim valuable time, and scale their business with a unified, real-time view of their entire ecommerce operation.

    Intuit Intelligence and more now available in QuickBooks Online

    In a nutshell:
    It’s here! Take advantage of foundational improvements, Intuit Intelligence chat, and Business Tax AI (beta) in QuickBooks Online for a smarter tax filing season.
    QuickBooks has a number of improvements to help you and your clients get more done:

    • Smoother bank connection management that simplifies communication around resolving connection issues.
    • More automation and time-savers like increased accuracy, consistency and efficiency with streamlined workflows and better automation for complex process for accounting, payroll, and time tracking.
    • Increased usability, quality, and data performance for faster, more intuitive workflows through upgraded mobile usability, data protection, enhanced reporting, and performance improvements to help work flow more seamlessly.
      In addition, Intuit Intelligence chat, accessible to admin users, can help you make better decisions for your firm and clients faster. Turn questions into clarity and help drive action for measurable growth. Get more done faster with the help of Intuit AI, so you can focus on moving business forward with speed and accuracy.
      Also new this month are 3 additional QuickBooks plans. These are designed to help more businesses standardize their books and get on the path to scalability earlier in their journey—which also helps you take them on as clients when they grow. For example, QuickBooks Free helps early start or growing solopreneur business owners track income and expenses with zero financial commitment.
      Looking ahead
      This is just the beginning for Intuit Intelligence in QuickBooks. A number of new product innovations are coming soon:
    • Streamlined services setup—on a rolling basis starting this month, your clients can get faster access to QuickBooks Payments, QuickBooks Bill Pay, and QuickBooks Payroll by submitting one application for all 3 services.
    • Get onboarded and set up seamlessly with smart conversational AI and human experts to simplify migration and help your clients get started quickly and confidently.
    • Gather tailored ideas with conversational AI brainstorming and Intuit Intelligence that provides insights in context of a business’s size, industry, seasonality, and historical data.
    • Explore possibilities with conversational AI analytics to inform predictive forecasting, simulate future outcomes, test scenarios, and see how today’s decisions impact tomorrow’s results.
    • Help clients stay tax-ready all year with Business Tax AI that suggests ways to optimize taxes, answers tax-related questions, provides real-time tax estimates, and streamlines year-end filing to save time.

    Important product and disclaimer information

    Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. For more information about Intuit Payments' money transmission licenses, please visit https://www.intuit.com/legal/licenses/payment-licenses/.
    This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision.
    Intuit (Sponsor ID# 103311) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
    Learn more about Intuit Intelligence for you and your clients

    Intuit Connect ON

    In a nutshell:
    The next virtual Intuit Connect ON quarterly event is coming up this month, and you can register for free.
    Intuit Connect ON is our always-on platform where accounting professionals can learn and grow year-round, through events, content, and innovation updates.
    Join us Tuesday, February 24, from 9–11 AM PT for our next quarterly virtual event where you can learn from industry leaders and earn a CPE credit.**
    Register for Intuit Connect ON

    Get the latest to your inbox

    Get the latest product updates and certification news to help you grow your practice.

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  • Feb 10, 2026
    • Date parsed from source:
      Feb 10, 2026
    • First seen by Releasebot:
      Feb 11, 2026
    Intuit logo

    Quickbooks by Intuit

    You ask, and QuickBooks with Intuit Intelligence answers

    Intuit Intelligence unifies financial data with AI and human expertise, delivering instant answers, personalized guidance, and agentic-AI tools across QuickBooks and the Accountant Suite. It includes beta AI workflows, onboarding/migration ease, and Books Close enhancements for tax season.

    Intuit Intelligence

    During this busy time of year, we know that closing books and preparing for tax season is a complex, demanding process. That’s why we’ve introduced Intuit Intelligence to unify your financial data into a single, intuitive experience that delivers instant answers and personalized recommendations.

    In an era where data overload often buries the insights you need most, Intuit Intelligence unifies financial data into a single experience where you can simply ask anything and receive instant, accurate answers you can trust. Intuit Intelligence also provides personalized recommendations based on your clients’ unified financials and the benefit of Intuit’s decades of trusted proprietary data.

    This revolutionary system of intelligence uses decades of a powerful data foundation with your irreplaceable human expertise, marking a profound shift in how you and your clients interact with finances.

    Intuit Intelligence AI: The revolutionary system for strategic client advisory

    Data can often feel overwhelming, and digging for specific client insights is complicated. As a comprehensive system of intelligence that combines financial data into a single experience, Intuit Intelligence serves as a powerful foundation for your expertise, allowing you to scale your impact through two key pillars:

    • Artificial intelligence (AI) gives you answers to complex business questions instantly. It learns from real financial behavior, growing more contextual over time, and continuously improves the quality of the insights it delivers. This is intelligence rooted in your clients’ financial realities.
    • Human intelligence (HI): Your guidance and expertise is essential to interpret the real-time results to help you support your clients. And when you or your clients need it, additional assistance is available from Intuit Experts.

    Since launching in August 2025, over 3 million customers are now using Intuit’s AI-powered tools to streamline their day-to-day work.1

    By combining these insights with your oversight, you can provide more strategic advice grounded in a secure, contextual understanding of every client’s financial health.

    What is Intuit Intelligence and how does it work?

    Intuit Intelligence is the gateway to agentic-AI powered experiences launched across Intuit’s business platform last year, including the Accounting Agent, Payments Agent, Customer Agent, Payroll Agent, and Sales Tax Agent, and the new Business Tax Agent (beta), delivering faster, more confident decisions that generate real results.

    Intuit Intelligence securely connects accounting, payments, payroll, and tax data in one place to provide a holistic view. By factoring in business size, industry, and seasonality, it ensures the strategies it suggests are relevant and reliable. You can then have actions carried out on your behalf by Intuit AI agents, which you can review to ensure accuracy.

    The impact is clear: 74% of customers surveyed say Intuit AI gives them a better picture of their business's financial health.2

    Intuit Intelligence offers:

    • Intuit Intelligence analytics (beta) enables customers to ask precise, data-driven questions such as “Show me overdue invoices from 2025,” and receive instant, visual insights grounded in the latest state of their business, along with clear next-step recommendations.
    • Intuit Intelligence Brainstorming gives you an AI-powered conversational experience (beta) to explore ideas, ask questions, and uncover opportunities using their own business data. From questions like “How does cash flow compare to this time last year?” to “What should I focus on next?” you receive instant, personalized guidance and recommendations, helping you think through decisions with confidence and turn ideas into action.
    • Faster setup and migration with AI + HI experts: You can ask to “connect me with an expert” when it’s time for a hand-off to trusted human experts. And coming soon you will be able to do onboarding and migration within the Intuit Intelligence experience.**

    In QuickBooks, you can also access powerful agentic-AI technology including Accounting Agent, Payments Agent, Customer Agent, Payroll Agent, and Sales Tax Agent, and the new Business Tax Agent (beta), delivering faster, more confident decisions that generate real results.

    Get data-backed insights

    Instead of digging through reports, you can get personalized answers to complex questions. You can ask anything you need to know about your clients’ finances and receive accurate insights grounded in their data with enterprise-grade security and privacy.

    Try asking these questions in QuickBooks:

    • How does cash flow compare to this time last year?
    • Which vendors have not paid this month and what is the outstanding balance?
    • What are the largest expenses of the past six months?
    • Are there any discrepancies between the general ledger and the payroll register for the last quarter?

    Smarter practice: Intuit Intelligence and key Intuit Accountant Suite Enhancements

    In Intuit Accountant Suite, you can now beta test Intuit Intelligence to get instant answers about firm data, gain personalized insights, and delegate tasks. Additionally, firms on the Accelerate plan have beta access to query specific client files without switching between accounts3 for strong insights to help you advise your clients.

    By moving from QuickBooks Online Accountant to Intuit Accountant Suite, over 7,000 firms have discovered the power of managing their entire practice, from team collaboration to client deliverables, all in one place.

    To help you manage your practice's operations and growth, we are launching several key features:

    • User Groups (beta)4: Allows you to organize your practice by bulk-assigning teams and clients to custom role-based access groups, ensuring the right staff members have the right level of access.
    • Integrated ProAdvisor Training Manager Dashboard: Provides a dashboard directly in the suite to assign, remind, and track training completion for your team's professional development.
    • New Intuit Accountant Suite product training: Available through the ProAdvisor Training Manager Dashboard.
    • The Customer Hub: Offers a centralized space to manage leads, gather referrals, and automate follow-ups to strengthen client relationships from initial contact.

    To support your most critical workflow during this busy season, we are introducing enhancements to Books Close5, currently in beta. This feature centralizes and speeds up the month-end close process, now with more options to tailor review processes with customized templates, multiple assignees and custom statuses, as well as collaboration tools to answer transactional questions in-flow.

    Get more information on Intuit Accountant Suite updates here.

    "Intuit AI has helped my business move faster by giving me quick, clear insights into unusual changes in our books so I can address issues immediately. It also makes communication with my accountant more efficient by organizing the data we both need in a way that’s easy to understand and act on." - Matthew Hoffman, Founder, Grovii Brands

    Foundational improvements for accurate, reliable client work

    We’ve heard your feedback regarding the need for speed, accuracy, and reliability. We are rolling out critical updates to the foundational tools you use every day.

    Better banking experiences

    We are introducing more stable bank connections and smarter transaction matching. A standout feature for bookkeepers is the new Broken Bank Connection flow. You can now send a direct message through QuickBooks to the bank account owner (your client) to resolve connection issues, removing the friction of you acting as the middleman. Additionally, we have enabled PDF statement multi-account uploads to save time on data entry.

    Autosave and data protection

    Losing unsaved data is a major pain point, whether it’s an invoice, journal entry, or bank transaction. We’re launching robust autosave and data enhancement features to ensure your work is protected against accidental browser closures or navigation errors.

    Multi-email support

    You now have the ability to associate multiple email addresses with both vendors and customers. This allows you to send purchase orders to one contact, remittance advice to another, and sales-related emails to a third, all within the same profile to make reconciliation easier.

    Performance boosts

    Significant performance improvements have been made to dashboards and lists to ensure the platform works as hard as you do during peak season.

    We’re also introducing several new automation features. Our Accounting agent now handles accrual tasks and includes a "policy memory" to remember your specific categorization rules, while Inventory Management has been enhanced and streamlined for product-based clients. Additionally, we’ve improved QuickBooks Payroll workflows by decoupling from syncing, allowing you to approve time flows in QuickBooks Payroll without syncing with QuickBooks Time and automated amendments for payroll enhancements.

    "We’re new to our industry. With Intuit AI, we can get recommendations on how to classify transactions without searching for hours. It’s quick and provides helpful information." - Clint Fetzer, Farmington Tasting Room

    A simpler, smarter tax season

    Tax compliance is often complex, and missing deductions means leaving money on the table. For tax preparers, or for your clients who do their own taxes, the new features of our QuickBooks Business Tax Agent (beta) work together to simplify tax season:

    • Deduction Maximizer: This feature finds and suggests ways to maximize deductions automatically, helping clients stay compliant year-round.
    • Proactive reminders: The feature sets reminders throughout the year to help maintain compliance and maximize savings.

    For example, if there is an expense that was paid in cash or charged to a different account than the ones linked in QuickBooks, adding this expense might be missed. Because the Business Tax Agent knows a client’s industry, type of business, and number of employees, it can suggest missed deductions across relevant categories. Reminders can be set to fill in the missing information or add a new expense.

    Get started now

    As the demands of busy season intensify, our commitment remains the same: to provide the tools that turn data into direction. Whether you are leveraging Intuit Intelligence to unlock deep advisory insights or utilizing our foundational improvements to ensure absolute accuracy, these innovations are built to help you and your clients succeed. By blending AI with your irreplaceable human expertise, we are empowering you to lead your clients with more confidence and clarity than ever before.

    Download this helpful guide to help you walk your clients and teams through these new QuickBooks updates.

    Disclaimers

    *Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.

    **This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice.

    1 Based on internal data of customer usage of Intuit AI-powered tools from August 2025-January 2026.

    2 Based on internal data as of November 2025, comparing customers opted into AI-powered reconciliation vs non-AI powered reconciliation.

    3 Intuit Intelligence in clients’ books is only available by upgrading to Accelerate, a paid plan within the Intuit Accountant Suite. Intuit Intelligence in the firm's books is available in Core. Intuit Intelligence chat has a cap of 200 questions in Core and 1000 questions in Accelerate during the beta period.

    4 Requires upgrading to Accelerate, a paid plan within the Intuit Accountant Suite.

    5 You will not be charged during the beta program which runs through April 30, 2026. Beginning May 1, 2026, we will start charging for Books Close. You have the opportunity to continue to use Books Close for a fee, or cancel your subscription prior to that date to avoid charges. Pricing will be based on the number of clients onboarded to Books Close. Firms will choose which clients they onboard to Books Close. Charges will be based on the number of clients onboarded at the beginning of their billing month on their billing date.

    Firms with 50 clients or fewer onboarded, will pay $8/client/month.

    Firms with more than 50 clients onboarded, will pay $6/client/month.

    These charges will begin on your firm’s bill on or following May 1, 2026.

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  • Feb 10, 2026
    • Date parsed from source:
      Feb 10, 2026
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      Feb 10, 2026
    Intuit logo

    Mailchimp by Intuit

    Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data‑Driven Capabilities

    Intuit unveils Mailchimp ecommerce innovations that boost ROI with unified data, automation, and AI across email and SMS. The release highlights new data connections, expanded cross‑channel reach, analytics, migration tools, and a ChatGPT content assistant rolling out Feb 10.

    Built to deliver ROI for less cost, Mailchimp now combines unified data with powerful automation across email and messaging

    MOUNTAIN VIEW and LONDON - February 10, 2026 – Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a set of Mailchimp product innovations that unlock profitable growth for ecommerce businesses. Powered by the Intuit platform, the enhancements include more ways for merchants to connect their data and activate omnichannel campaigns driving up to 30x ROI for ecommerce customers without the added price or complexity.

    For small and mid-market online sellers, customer acquisition and growth are becoming harder to measure and optimize. Only 33% of marketers say their pre-opt-in messaging is highly aligned, making it difficult to see which efforts drive orders and where revenue is being lost. Without a unified view of their data, merchants lack clear attribution and ROI insight. Email remains a core revenue driver for 69% of marketers, but maximizing its impact increasingly depends on unified data and automation that help teams focus investment on what works and drive measurable growth.

    “Ecommerce marketers are under pressure to show every campaign’s impact on revenue,” said Diana Williams, VP of Product, Intuit Mailchimp. “With this release, Mailchimp customers will reap the benefits of 26% more ecommerce triggers—bringing advanced data, automation, and analytics into a single platform helping businesses execute quickly, run sophisticated campaigns, and see exactly how their marketing drives ROI.”

    New capabilities designed for ecommerce growth

    The newly-introduced capabilities directly address the core problems ecommerce businesses report today: limited time, lack of marketing expertise, uncertainty about ROI, and fragmented data across multiple platforms.

    • Turn data into sales: Building on the enhanced Shopify integration, Mailchimp’s Site Tracking Pixel and new connections to reviews platforms like Yotpo and Judge.me pull consented ecommerce and sentiment data into one place. Marketers can build smarter segments (such as high-value buyers, at-risk customers, or shoppers likely to purchase next) and power advanced automations without stitching together multiple tools.

    • Reach customers across channels and tie campaigns directly to sales: Expanded SMS coverage across Europe [2], SMS instant opt-in via popups, and unique discount codes in SMS automations and forms help brands reach their customers across the world on mobile while helping enable consent collection and precisely tracking which campaigns drive orders. Enhanced transactional messaging through a unified API lets developers trigger critical notifications while marketers manage on-brand content in Mailchimp.

    • Know what’s working and optimize with confidence: A revamped omnichannel marketing dashboard unifies email, SMS, automation performance, and ecommerce events in a single view. Marketers can see which messages and journeys are generating revenue, where customers are dropping off, and how to optimize spend across channels.

    • Migrate to Mailchimp without slowing down: New migration tools and ecommerce-specific support make it easier for customers moving to Mailchimp to bring over contacts, segments, templates, and key flows with minimal downtime.

    • AI that goes from insight to execution: Mailchimp turns your data into action with predictive analytics to spot high-value and at-risk customers, AI-powered tools to quickly build on-brand content and reusable templates, and a ChatGPT integration that helps you create, refine, and launch data-backed omnichannel campaigns across email, SMS, and automations.

    Demonstrated ROI for ecommerce businesses

    Mailchimp already delivers measurable results for ecommerce customers, and the new capabilities are built to amplify that impact. Consider Gruppo Terroni, a hospitality group based in Toronto and Los Angeles that used Mailchimp’s ecommerce automations with their Shopify-connected store to target lapsed wine club members. Their single segmented campaign, which offered instant access to a library of wine guides, resulted in a 77% open rate and a 28% click-through rate, driving $8,000 in monthly recurring revenue.

    Accessing these tools by switching to Mailchimp is easier than ever. "I was so blown away," says Ali Mann of Kaylin + Kaylin Pickles, a Mailchimp customer that switched from Klaviyo in 2025 to reduce costs and access more strategic support. The brand's first campaign was live in under a month and their open rates more than doubled.

    Ecommerce customers reported an average of 16 hours saved per week after implementing Mailchimp [3], while Mailchimp SMS ecommerce users saw up to 22x ROI [4] after launching their first SMS Marketing campaign. And Mailchimp customers with a Shopify-connected store see up to a 41X return on their Mailchimp investment [5].

    “We’re a global business available in nearly every country across the world, and we’re delivering incredible ecommerce innovation that delivers real ROI,” said Ciarán Quilty, Senior Vice-President for International, Intuit. “We’re giving small and mid-size businesses connected data, automation and AI that simply work together, so switching to Intuit Mailchimp isn’t just the easy choice today, it's essential for their growth tomorrow.”

    By tying advanced marketing capabilities to commerce outcomes and Intuit’s broader financial platform, Mailchimp helps digital-sales businesses not only run better campaigns but also operate more profitable, data-driven companies.

    Availability

    The new ecommerce-focused capabilities, including the Mailchimp proprietary Site Tracking Pixel, expanded SMS and transactional messaging, the omnichannel marketing dashboard, and enhanced migration tools, are expected to begin rolling out globally starting February 10th for eligible Mailchimp plans.

    1. Based on all ecommerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an ecommerce store that is connected to a Mailchimp account. Results vary.
    2. SMS marketing from Mailchimp is currently available in 37 countries and territories globally, including 34 in Europe with this month’s expansion into Belgium, Sweden, Denmark, Norway, Finland, Portugal, Greece, Poland, Croatia, Slovakia, Slovenia, Estonia, Iceland, Luxembourg, Latvia, Malta, Lithuania, Jersey, Isle of Man, Guernsey, Albania, San Marino, the Faroe Islands, Moldova and Gibraltar.
    3. Ecommerce customers who report time savings after implementing Mailchimp, cite an average of 16.4 hours saved per week across audience management, email & SMS content creation, campaign setup and management, and reporting and analytics.
    4. Up to 22x ROI: Based on ecommerce revenue attributable to Mailchimp users’ SMS Marketing campaigns and Mailchimp SMS spend (not including plan cost) within one year of launch of first SMS campaign from 10/01/24 to 10/17/25. ROI calculation requires an ecommerce store that is connected to a Mailchimp account. Excludes Short code SMS. Results may vary.

    The data referenced is based on Intuit data only and does not include or reflect Shopify data.

    About Intuit:

    Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

    Contacts:

    For more information, please contact us at [email protected].

    This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice. Features and functionality vary by plan type. Mailchimp and Shopify sold separately. Integration available. SMS (including Transactional SMS) is available as an add-on to paid plans in select countries after application and agreement to terms.

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  • Feb 10, 2026
    • Date parsed from source:
      Feb 10, 2026
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      Jan 15, 2026
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      Feb 10, 2026
    Intuit logo

    Mailchimp by Intuit

    WHAT’S NEW IN MAILCHIMP

    Mailchimp unveils its biggest ecommerce update with unified data, richer automations and AI-powered insights to boost sales. It adds Site Tracking Pixel, ChatGPT integration, reviews-powered marketing, back-in-stock forms and Shopify centric enhancements.

    New features to help drive ecommerce sales

    We’re rolling out one of our biggest updates ever—and changing the game for ecommerce customers in particular.

    Unlock ROI with unified data and richer ecommerce automations for email & SMS

    New growth tools for SMS

    Multiple improvements to SMS marketing, including international new markets. Plus, with instant opt-in forms, Mailchimp assists with your compliance strategy.

    Turn on your data growth engine

    The new Mailchimp Site Tracking Pixel powers revenue-generating, always-on automations by integrating with Shopify, Wix, WooCommerce, and others.¹

    Powerful ecommerce automations

    Mailchimp customers can do more than ever with a huge list of new automations: Automations for Shopify, for triggering SMS campaigns, and far, far more.²

    See your next sale coming

    Act on customer behavior signals instantly with AI-powered predictive insights that help deliver well-timed marketing messages that boost sales.³

    There’s even more to see this month

    ChatGPT brings your ideas to life

    Mailchimp is now the only marketing platform integrated with ChatGPT. Bring your SMS campaigns to life with just a few words—AI does the rest.

    On-brand transactional emails

    When it comes to creating a great customer experience, the details matter. Now you can update transactional emails with our powerful in-app editor.⁴

    Turn reviews into marketing power

    Our new Judge.me and Yotpo integrations sync review and reviewer data so you can build smarter segments, trigger post-review marketing flows, and more.

    New marketing dashboard

    The dashboard gets a major facelift, and adds email automations, marketing conversions, and more.

    Capture back-in-stock sales

    Add new popup forms to let customers know when the item they’re interested in is back in stock.⁵

    Easy-to-access SMS templates

    Access both email and an expanded offer of SMS templates from a template library in the left nav.

    Dynamic ecomm data

    Pull in real-time e-commerce data—like product names and links—to deliver personalized, timely messages.

    SMS for Shopify enhancements

    We’re introducing bidirectional SMS consent sync, plus support for non-email, phone-only Shopify customers.

    Shopify unique discount codes

    Reach customers and convert them across all channels by offering them unique discount codes.

    Millions of users rely on us for their email & SMS marketing. You can too.

    Disclaimers

    1. Integrations sold separately. Availability of features and functionality varies by plan type. Certain functionality described is dependent upon the integration and/or a paid plan. For details, view Mailchimp plans and pricing.
    2. “Up your ROI, not your budget”: Some features require a paid plan. Features and Functionality vary by plan type. For details, please view Mailchimp’s various plans and pricing.
    3. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
    4. Popup Forms: Popup forms (beta) are available to Mailchimp marketing plan users (on web browsers only) at no additional cost at this time.
    5. Transactional SMS: Transactional SMS is available to Mailchimp users with active SMS Marketing and Mailchimp Transactional email (formerly, Mandrill) plans. Transactional SMS credits are shared with SMS Marketing credits. Functionality is limited to sending one-way transactional SMS messages only. Marketing messages are not permitted. Users are responsible for complying with all applicable laws, regulations, and carrier requirements, including the capture and maintenance of required subscriber data messaging history and opt-in/opt-out requests.
    6. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.
    Original source Report a problem
  • Jan 8, 2026
    • Date parsed from source:
      Jan 8, 2026
    • First seen by Releasebot:
      Jan 18, 2026
    Intuit logo

    Quickbooks by Intuit

    QuickBooks Online new features and updates—January 2026

    QuickBooks rolls out an AI powered 1099 dashboard for accountants, previews Intuit Intelligence tools for faster decisions, and adds new inventory features across multiple plans. These updates mark real product enhancements and upcoming capabilities.

    Stay In the Know

    Happy New Year to you, your teams, and your clients! Because your clients’ success is your success, we set our sights each year on enhancing capabilities across products. In reflecting on 2025, we’re excited to share all the innovations and improvements from 2025. Be sure to check out the newest updates this month.

    Share these QuickBooks updates with your associates and clients on the latest innovations relevant to business owners and admins.

    Learn about the most exciting innovations. Join us for a live webinar on Thursday, February 19 at 11 AM PT. Visit the new Hub to check out the weekly episodes. Start here

    1099 dashboard for accountants

    In a nutshell:
    Get an all-in-one view of 1099 filing status for all your clients, and save time filing through QuickBooks Online Accountant.
    Thanks to new AI-powered automation, you can get a comprehensive overview into your clients’ 1099 status without having to switch between each QuickBooks Online account. From one dashboard, you’ll now see which clients need to file 1099s, which ones are ready to file, and which of your clients’ vendors are missing the required W-9 info.
    On the same screen, you can proceed directly into the 1099 filing workflow and complete these filings on your clients’ behalf.
    In QuickBooks Online Accountant under Your Practice, select 1099s, and choose e-file to see your 1099 dashboard.
    Learn more about creating and filing 1099s. Start here

    Coming soon: Intuit Intelligence chat and more updates in QuickBooks Online

    In a nutshell:
    Intuit Intelligence, Business Tax AI, and foundational improvements help create a smarter tax filing season.
    Intuit Intelligence chat (coming soon in beta**) helps you make better decisions for your firm and clients faster by turning questions into clarity and driving action for measurable growth. Intuit AI also helps you get more done faster so you can focus on moving your business forward with speed and accuracy.
    With instant answers, trusted insights, and revolutionary intelligence, one intelligent system will now connect your accounting, payments, payroll, and bill pay data for your clients’ businesses. Intuit Intelligence learns from billions of data points across millions of businesses, and will help you spot trends, benchmark performance, and see what’s next.
    For example, when you ask, “What are the top 5 things I need to know about this client’s books?,” you’ll get instant, contextual answers in plain language. Note: AI chat prompt limits vary by plan. QuickBooks Online Advanced users will have the highest limit, and QuickBooks Online Essentials users will have the lowest limit.
    Business Tax AI (available soon in beta**) will find and suggest ways your clients can optimize tax savings year-round to help them stay compliant and get every deduction they deserve. Note: This feature will be available in QuickBooks Online Essentials, QuickBooks Online Plus, and QuickBooks Online Advanced.
    Get a faster, smarter, and more reliable QuickBooks experience, with improved banking, stronger automation, and enhanced usability and performance to simplify work, save time, and keep businesses moving confidently.

    Important product information

    Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. For more information about Intuit Payments' money transmission licenses, please visit https://www.intuit.com/legal/licenses/payment-licenses/.
    **Features
    Beta availability: This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice.
    Check out November’s update on Intuit Intelligence in QuickBooks Online. Learn more

    New inventory features

    In a nutshell:
    Several inventory updates are now available in QuickBooks Online Plus, QuickBooks Online Advanced, and Intuit Enterprise Suite, as well as QuickBooks Online Simple Start and QuickBooks Online Essentials if your clients purchase the $40/month inventory add-on.
    You’ll find four new sets of features related to inventory:

    • Done-for-you inventory quantity adjustments: This capability reduces the manual data entry required for inventory quantity adjustments. Your client’s warehouse staff can upload a physical inventory worksheet after completing a cycle count, and the physical counts will be automatically extracted and prefilled in their Inventory Quantity Adjustment transaction form.
    • Moving Average Cost (MAC) accounting method: For clients with non-perishable goods and/or stable turnover, MAC accounting helps smooth out price fluctuations. MAC accounting can also provide a more realistic reflection of current inventory values and market conditions to promote more accurate financial reporting and improved decision making.
    • Item receipts: Support for item receipts helps your clients create a documented record of received goods, ensuring accurate quantity tracking, alignment with purchase orders, and reduced processing times.
    • Sales order improvements: These enhancements give clients more flexibility and improved tracking for items promised to their customers. New capabilities within sales orders include custom fields, smart search functionality, adding attachments, support for bundles, and converting sales orders to POs.
      Check out the inventory tab in QuickBooks Online. Start here
    Original source Report a problem
  • Jan 1, 2026
    • Date parsed from source:
      Jan 1, 2026
    • First seen by Releasebot:
      Feb 13, 2026
    Intuit logo

    Mailchimp by Intuit

    Chasing Leads, Catching Feelings: How Marketers Maximize Their Dating ROI

    Mailchimp spotlights marketers’ data driven dating insights in a playful release note vibe, framing new platform upgrades as aligned with analytics and personalization. It reads like a tease for upcoming product features during a romantic season.

    Survey Findings

    Data shows how marketers achieve the ultimate conversion: true love.

    Modern dating isn’t for the faint of heart. But if love is a battlefield, marketing skills might be a secret weapon. Intuit Mailchimp recently surveyed* marketers to get their perspective on dating, and how they apply their professional skills to their romantic efforts.

    Marketers tell us they’re highly attuned to red flags, confident in spotting inauthenticity early, and quick to assess fit. Poor communication, lack of curiosity, and overly curated “personal brands” are among the fastest deal-breakers, with authenticity emerging as a clear non-negotiable.

    And unsurprisingly, many marketers bring their professional toolkits into their love lives. Skills like data analysis, audience targeting, and personalization offer what marketers believe to be a strategic advantage in a crowded field: 87% of the marketers we surveyed believe their professional skills yield more successful matchmaking results compared to non-marketing peers, and the majority of marketers we surveyed — 93% — admit to analyzing their dates like a work project.

    Rather than relying on vibes (or holding out for love at first touchpoint), marketers take a more strategic, data-driven approach to achieving their romantic KPIs: nearly half (48%) say they use data analysis and audience targeting to weed out the wrong personas and get better results. And, just as marketers might raise conversion rates with data-informed personalization, 45% of marketers customize their interactions based on specific insights they’ve gathered about a date. (It’s a competitive marketplace, after all.)

    Not a marketer, but want to date one? For starters, know that marketers have keen radars for inauthenticity: 68% of them feel that their industry experience makes them expert "BS detectors" who can spot a bad fit within a month—primarily by sniffing out poor communication (the top red flag for 63%), a lack of curiosity or growth mindset (46%), and overly curated personalities (41%). Whatever you do, be sure to bring your A-game, because marketers have high standards: 59% agreed that their profession makes it harder to be impressed while dating.

    Meeting those high standards is our love language. Mailchimp’s continuous, customer-led platform upgrades are our way of keeping marketers and their preferences in mind. What better time to launch new product features and capabilities than during the most romantic season of the year? Consider it our public love letter to marketers.

    Most marketers find dating “painful.”

    • 70% find reviewing their dating app likes/matches to be painful
    • 45% feel it's more painful than learning a new technology at work
    • 25% believe both to be painful

    Most marketers admit to analyzing dates like a work project

    • 93% report doing this "Always," "Often," or "Sometimes."
    • The most frequent response was "Often" at 46%.
    • Only 7% say "Rarely" or "Never."

    Marketers are keen observers

    • 59% of marketers agree that their profession makes it harder to be impressed while dating.
    • 68% of marketers feel very confident that they can spot “BS” early on in dating.
    • 78% can tell if someone isn’t the right fit for them within a month or less.

    Marketers value interpersonal skills

    • The top turn-off is ‘Poor communication’ at 63%.
    • This is followed by ‘No curiosity’ or ‘growth mindset’ at 46%.
    • Overly curated or inauthentic ‘vibes’ is a major turn-off for 41% of marketers.
      • 77% have lost interest in someone because their “personal brand” didn’t feel authentic.
    • Falling for obvious hype or trends was a turn-off for 31%.

    Most marketers apply job skills to their love lives

    • 87% believe their professional skills have helped them yield more successful matchmaking results compared to non-marketing peers.
    • Most commonly used tactics in dating:
        1. Data analysis: evaluating outcomes and informing future tactics (48%)
        1. Audience targeting: determining if a persona isn’t a fit (48%) and/or identifying the optimal audience (34%)
        1. Personalization: customizing interactions based on personal insights (45%)

    Love is in the air

    • 83% of marketers report their brand is running Valentine’s Day campaigns, with 55% noting it’s a valuable time for the brand.
      • 28% of marketers report running Valentine’s Day campaigns only because it’s expected of them or told to do.
    • 85% of marketers enjoy the holiday on a personal level.

    *The interviews were conducted online in January 2026 via an independent survey conducted by 3Gem Media Group.

    Original source Report a problem
  • Dec 8, 2025
    • Date parsed from source:
      Dec 8, 2025
    • First seen by Releasebot:
      Jan 18, 2026
    Intuit logo

    Quickbooks by Intuit

    QuickBooks Online new features and updates—December 2025

    Intuit unveils a wave of product updates and beta features for Accountant Suite, Enterprise Suite and QuickBooks Online, plus a CAS Foundations path and new training. Highlights include AI insights, Books Close beta, multi‑entity reporting, bulk 1099s, and the new Intuit Business Credit Card.

    Stay In the Know

    Learn about the most exciting innovations. Join us for a live webinar on Thursday, December 18 at 11 AM PT, or visit the Hub to watch weekly videos. You won’t want to miss our next show where we'll take a deeper dive into the newly launched Intuit Accountant Suite, exploring features such as the Books Close beta and realm consolidation. Plus, we'll share exciting updates on the latest release of the Intuit Enterprise Suite. See you there!
    Visit the new Hub to check out the weekly episodes.

    Intuit Accountant Suite Accelerate and Books Close available in beta

    In a nutshell:

    The premium tier of Intuit Accountant Suite is now available in beta.
    Earlier this year, we launched Intuit Accountant Suite Core, the new AI-powered suite designed by accountants and built by Intuit, as the next generation of QuickBooks Online Accountant. Firms have been using this all-in-one, AI-powered suite of tools to serve clients and increase their productivity.
    You can now experience premium options in Intuit Accountant Suite Accelerate, with beta access currently available at no additional cost. With Accelerate, you get access to Client Insights and an overview of all your clients, complete with customizable views and segments, so you can surface the right insights and key benchmarks in one place. In addition, AI agents monitor your entire client portfolio, proactively identifying important trends for you across financial KPIs, payroll data, AP/bill pay data, and more.
    You can also get beta access to Books Close to help speed your month-end process and spot issues faster. Books Close is available in the Intuit Accountant Suite Core and Accelerate plans to streamline your review and close process with AI-powered anomaly detection. Edits you make using Books Close will automatically update your client’s data across each of their QuickBooks files.
    With these new capabilities, your firm can count on Intuit Accountant Suite to streamline more operations, and make faster, more confident business decisions.
    If beta access is available to your firm, your admin users of QuickBooks Online Accountant or Intuit Accountant Suite can select Settings , ⚙ , then Subscriptions and Billing , Firm Subscription , and choose Try Intuit Accountant Suite.

    The latest updates to Intuit Enterprise Suite

    In a nutshell:

    Several new updates to Intuit Enterprise Suite were just released last month.
    Intuit Enterprise Suite delivers enterprise-grade power to help future-proof your client’s finances. It leverages AI to automate workflows and deliver real-time insights while connecting all your data—helping you close faster and plan smarter. Our latest updates focus on improved business intelligence, new and enhanced Intuit AI agents, multi-entity and dimension capabilities, all in a modernized platform experience delivering greater efficiency with enterprise-grade power.
    We’re proud to share several updates in the November release, including these highlights:

    • Consolidated view: Get a single dashboard for multi-entity data and safely extend access beyond admins—making it easier to share work, strengthen controls, and boost productivity as your client grows. Your client can now assign permissions to their team members (including bookkeepers and in-house accountants) to perform multi-entity tasks and view consolidated reports based on the companies they access.
    • Multi-entity reporting enhancements: Get deeper insights with richer details in reports, expanded drill-down into consolidated reports, visibility into intercompany activity, and broader team access by role for more collaboration, informed decisions, and efficient processes.
    • Dynamic allocations: Rather than spending hours processing repetitive entries, your client can sum their balances and allocate them in one step with dynamic allocations to speed up month-end processes and boost productivity. Note: Intercompany account mapping must be set up before your client can use allocation capabilities.
    • Dimensions on Spreadsheet sync: Clients can boost team efficiency, help ensure accurate financial reporting, and handle more data effortlessly with Spreadsheet Sync’s new dimensions functionality. Create and update dimension values for multiple transactions directly in Spreadsheet Sync and seamlessly integrate the data with Intuit Enterprise Suite.
    • AI-powered dimension recommendations: Allow a client’s team to focus on higher-priority tasks with AI-driven dimension value suggestions that minimize manual effort and improve dimensional reporting accuracy. For products, services, and fixed assets without default dimensions values, your client will get suggestions for their review and approval.
    • Management reports: Turn standard financials into branded, presentation-ready packages that combine financial reports, KPIs, charts, and written insights into professional, ready-to-share packages with cover pages, branding, and executive summaries.
      Find the latest updates to Intuit Enterprise Suite in the full release notes.

    Intro to Intuit Enterprise Suite course in ProAdvisor Academy

    In a nutshell:

    ProAdvisor Academy now offers a self-paced training course on Intuit Enterprise Suite.
    Firms often face a struggle when a client’s business grows in complexity. What a client needs most in this situation is an integrated, powerful system that can scale with them.
    You can now get an introductory look at Intuit’s connected solution for growing and complex clients in a 60-minute, self-paced course.
    With it, you’ll learn the basics of Intuit Enterprise Suite, who it’s for, and how it can help firms streamline client workflows, leverage AI-powered features to automate manual tasks, connect key business functions, and deliver greater value for businesses growing in size or operational complexity. You’ll also explore its interface and the process for onboarding, so you can confidently support your clients who use Intuit Enterprise Suite and discuss what to expect with those considering the platform.
    This course will also deepen your understanding of how Intuit Enterprise Suite can allow your firm to work more efficiently, advise with confidence, and deliver greater value to your clients.
    After completing this course, you’ll be able to:

    • Explain the benefits that Intuit Enterprise Suite offers clients and accounting firms.
    • Identify suitable clients for Intuit Enterprise Suite.
    • Present an overview of Intuit Enterprise Suite navigation, key features, and tools.
    • Describe how to sign clients up for Intuit Enterprise Suite.
      Visit QuickBooks ProAdvisor Academy to read more about the Intuit Enterprise Suite course.

    Bulk W-9 upload and automated 1099s

    In a nutshell:

    Save time and reduce errors from manual processes with automated 1099 and the new W-9 bulk upload capability in QuickBooks.
    Skip manual data entry by uploading W-9 forms from vendors in bulk. You or your client can review suggested vendor or contractor matches, which they can approve to update and automatically add to their vendor data in QuickBooks.
    In addition, fast-track 1099 preparation and filing by automating 1099s in QuickBooks. This AI-powered capability generates a list of vendors and their chart of accounts recommended for 1099 filing, according to IRS requirements, and drafts the 1099 forms using QuickBooks data. This simplifies and streamlines 1099 prep, so you can regain valuable time while ensuring accuracy.
    Learn more about automated 1099s.

    Key updates we’ve made to QuickBooks Online

    In a nutshell:

    Thanks to your feedback, we continue to make improvements that make your QuickBooks experience faster, easier, and more reliable.
    QuickBooks Online has added several feature updates over the past three months to enhance workflows, including these highlights:

    • The QuickBooks platform navigation and usability is easier and more customizable. For example, clients can view and work in multiple tabs by selecting Open link in new tab in the bookmark flyout.
    • Accounting features are faster and more accurate, such as PDF to transaction conversion that converts PDF bank statements directly into transactions ready to be posted through the bank feed.
    • Clients can now create and manage bills on-the-go with the QuickBooks Online mobile app (iOS and Android).
    • Streamline inventory accounting and tracking with the Moving Average Cost (MAC) inventory valuation method, now available to customers using Plus, Advanced, or the Inventory add-on.
    • Clients can offer employees on-demand pay —access to a portion of their earned wages before payday—at no cost through our partnership with Clair.**
      Learn more about the updates to QuickBooks Online.

    Intuit Business Credit Card alpha launch

    In a nutshell:

    Introducing the Intuit Business Credit Card, a credit card designed to empower small businesses with the funding they need to grow and the intelligent tools required to master their spend and operations—all fully integrated with QuickBooks.
    Note: The Intuit Business Credit Card is currently in an alpha phase of development and will move into beta in early 2026. You may have clients who receive a card offer during these phases, so we wanted to inform you about the card and its benefits.
    For small businesses, steady cash flow is a common challenge. Businesses short on cash often have limited access to capital, and a lack of real-time visibility and control into their spending. And, manually tracking expenses and staying on top of employee spending takes precious time away from building a business.
    The Intuit Business Credit Card integrates automatically with QuickBooks’s bank feed, which means no more manual entry, broken bank connections, or managing clients’ bank passwords.
    The approval process leverages your client’s data that’s already in QuickBooks, so decisions are often fast-tracked. If approved, your client would receive a credit line from $1,000 up to $50,000. A business owner can check their eligibility and get a card offer without completing a long form or adding a hard inquiry to their credit report. They can also assign free physical and virtual credit cards to employees, set monthly spend limits, and monitor their spending in real time.
    The Intuit Business Credit Card has no annual fee.** It also features competitive rewards such as 5% cash back on eligible Intuit software and services and 2% cash back on all other completed purchases.** Plus, more benefits are coming online every month. By putting more money into a business owner’s pocket, this card can lower the cost of running the business and improve cash flow.
    Find out more about the Intuit Business Credit Card and how you can shape its journey.

    $200K Bill Pay processing limit for clients you refer

    To reflect your firm’s trusted status and streamline bill payment processing, we’re providing a $200,000 starting base processing limit in Bill Pay for your eligible clients.** Eligible clients are those who are signed up or referred through QuickBooks Online Accountant, and who apply to any QuickBooks Bill Pay plans (Basic, Premium, or Elite). Note: The $200,000 starting base processing limit can take up to 7 days after signup to become effective.
    If your client needs a higher limit, you can still request an updated limit for their business directly in their QuickBooks Online account at any time. Go to Account and settings , then Expenses , Bill Pay , and choose Request new limit.
    Learn more about bill payment processing limits.

    Assign access to manage third-party integrations

    In a nutshell:

    Clients using QuickBooks Online and Intuit Enterprise Suite can now allow non-admin users to set up and manage third-party integrations.
    Your clients can now create roles that include third-party access permissions, rather than assigning admin privileges in order to delegate these responsibilities. This can save business owners costs and headaches when assigning the roles they need for their team.
    Help improve client workstreams and peace of mind by assigning access for third-party integrations.
    Learn more about third-party integrations.

    Original source Report a problem
  • Nov 7, 2025
    • Date parsed from source:
      Nov 7, 2025
    • First seen by Releasebot:
      Jan 18, 2026
    Intuit logo

    Quickbooks by Intuit

    QuickBooks Online new features and updates—November 2025

    Intuit rolls out the AI-powered Intuit Accountant Suite with a refreshed ProAdvisor program, aimed at boosting firm productivity and growth. QuickBooks on the Intuit platform adds AI agents, modern reports, and smarter bank feeds, plus the upcoming Intuit Connect ON event for hands-on demos.

    Table of contents

      1. In the Know series
      1. Intuit Accountant Suite
      1. Intuit ProAdvisor program
      1. QuickBooks on the Intuit platform
      1. Modern reports
      1. Forrester study on Intuit Enterprise Suite
      1. AI-powered bank feeds
      1. Intuit Connect

    Stay In the Know

    Learn about the most exciting innovations. Join us for a live webinar on Thursday, November 20 at 11 AM PT, or visit the Hub to watch weekly videos. You won’t want to miss our next show that will cover an overview and live demo of the newly announced Intuit Accountant Suite and the evolved Intuit ProAdvisor program. See you there!
    Visit the new Hub to check out the weekly episodes.

    Intuit Accountant Suite now widely available

    In a nutshell: Introducing Intuit Accountant Suite, the new AI-powered suite designed by accountants and built by Intuit.

    Intuit Accountant Suite is an all-in-one, AI-powered suite of tools you can use to serve your clients while increasing firm productivity. As the next generation of QuickBooks Online Accountant, Intuit Accountant Suite helps you boost efficiency, streamline operations, and make faster, more confident business decisions.

    With an enhanced workspace, Intuit Accountant Suite helps firms elevate client services and bring growth opportunities to light. All the work you do in QuickBooks Online Accountant will be possible in Intuit Accountant Suite.

    Feature highlights include:

    • Dashboards personalized for each team member. Your Home dashboard is specific to your role and access, surfacing your most urgent tasks, reminders, and insights each day to stay focused on what matters.
    • A platform that scales with your firm. Save time with optimized product performance and a new infrastructure that scales with you, regardless of the number of clients you have.
    • Early access to new features. Intuit Accountant Suite is actively evolving with feedback from firms like yours. Try the latest features as soon as they become available.

    Manage your firm, clients, and team all on one AI-powered suite. Intuit Accountant Suite delivers tools to boost efficiency, streamline operations, and gain new insights, so you can grow with confidence.

    Intuit Accountant Suite can supercharge your practice.

    Evolution of the Intuit ProAdvisor program

    In a nutshell: To help bring more value to your firm, the Intuit ProAdvisor program has been refreshed with new benefits and deeply integrated with Intuit Accountant Suite.

    The program now includes tools, training, and educational resources that support efficiency and growth for your firm at every stage and empower your accountants to be ready for what’s next.

    New benefits include:

    • Curriculum dedicated to Client Advisory Services (CAS): With the accounting profession shifting toward CAS, we’re committed to preparing firms for success with curriculum-backed, simulation-based training and interactive lessons designed in partnership with Intuit ProAdvisors. The CAS pathway includes skills-based training on AI, client communication, and financial analysis.
    • ProAdvisor Training Manager: Built into Intuit Accountant Suite, this destination allows managers to easily assign and review coursework in ProAdvisor Academy, send reminders, and track the status of your team’s progress to create a culture of continuous learning. The “assign” functionality will be ready in early 2026.
    • Resource hub in ProAdvisor Academy featuring brand new enablement toolkits: Get the tools to elevate your firm’s image and streamline messaging with professional marketing and sales collateral, onboarding guides, templates, and more.

    Plus, as part of the powerful new Intuit Accountant Suite, the reimagined Intuit ProAdvisor program will empower your team to deliver higher-value client services, automate repetitive tasks with AI, strengthen your professional network, and drive growth for your firm and clients.

    For professionals seasoned and aspiring at firms of every size, the Intuit ProAdvisor program is here to help you grow, stay competitive, and stay future-ready.

    Check out the new Intuit ProAdvisor program.

    QuickBooks on the Intuit platform

    In a nutshell: QuickBooks is the all-in-one platform where accountants like you, plus a virtual team of new and improved AI agents, can do the work for all businesses.

    Providing seamless data, automation, actionable business intelligence, and enhanced mobile tools and access in one connected system, QuickBooks on the Intuit platform is designed to make businesses even more capable, connected, and ready to grow.

    QuickBooks’ advancements on the Intuit platform will make it easier for clients to:

    • Save time by eliminating repetitive manual tasks and reducing administrative burden.
    • Simplify their day by connecting tools and workflows, all in one place.
    • Inform decisions through actionable insights and trusted expertise from you.
    • Improve money outcomes by streamlining processes, improving cash flow, saving costs, and increasing profitability.

    QuickBooks on the Intuit platform also includes new and improved AI agents.

    For example, you may know that your client’s Payments Agent can learn their business to help them get paid faster and keep cash flow moving. Now, the Payments Agent and Customer Agent work together to turn customer emails into ready-to-review estimates in seconds, to help your clients save time and convert their leads into customers.

    Coming soon is a new Sales Tax Agent that promotes compliance by helping clients identify the correct sales tax for products and services, pointing out potential sales tax issues, and suggesting fixes before filing.

    QuickBooks on the Intuit Platform makes you more productive.

    Important product information
    Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. For more information about Intuit Payments' money transmission licenses, please visit https://www.intuit.com/legal/licenses/payment-licenses/.

    **Features
    Payments Agent is available in QuickBooks Essentials and up.
    Customer Agent is available in QuickBooks Plus and up.
    Sales Tax Agent is available in QuickBooks Plus and up.
    Feature availability varies by product.

    Modern reports help you work your way

    In a nutshell: This month, you’ll find a series of improvements to reports in QuickBooks Online and Intuit Enterprise Suite.

    Accessing timely financial insights can be inefficient and time-consuming if you’re faced with manual refresh requirements, loss of customized settings, and limited drilldown capabilities.

    Based on feedback from accounting professionals, reporting is now more powerful, flexible, and easier to use:

    • Auto-refreshed reports help ensure you have the most accurate information. When you update a transaction and return to the report, that report will refresh automatically, so you always see the latest data.
    • Persistent customizations streamline your workflow. All your customizations—including filters, date ranges, and display settings—will now stay intact. Drill into transactions and return to your report with no need to reapply changes.
    • Smarter navigation and drill-downs help you get deeper financial understanding. Get more financial visibility by drilling into aging bucket totals for your A/P and A/R Summary Reports with enhanced navigation. Examine $0 accounts with underlying transactions for more comprehensive financial context.

    Note: You may opt to use the modern or classic reporting experience until December 2025. After that time, the modern experience will become the default view.

    Try modern reports now.

    Forrester study on Intuit Enterprise Suite for firms

    In a nutshell: Introducing “New Technology: The Projected Total Economic Impact of Intuit Enterprise Suite for Accounting Firms,” a study commissioned from Forrester Consulting.

    Forrester has evaluated Intuit Enterprise Suite’s projected impact on accounting firms, and the results speak for themselves:

    • Forrester reveals that a composite accounting firm using Intuit Enterprise Suite can expect savings of up to $1.9M over 3 years.
    • According to Forrester, this composite firm using Intuit Enterprise Suite would experience a time savings of up to: 95% on journal entries, 70% on reconciliations, and 50% on reporting.
    • With Intuit Enterprise Suite, this firm can reallocate a projected 20,196 productive hours toward advisory services, representing $4.0M in incremental revenue over 3 years.

    Forrester’s findings highlight other benefits, including no ERP migration, no data loss, and no steep learning curve.

    Get the Forrester Consulting study.

    Important disclaimer information

    New Technology: The Projected Total Economic Impact Of Intuit Enterprise Suite, a commissioned study conducted by Forrester Consulting on behalf of Intuit (February 2025). Data represents the mid-case scenario of product adoption on Intuit Enterprise Suite including Accounting, Payroll and Time. Numbers are projections in present value based on a composite customer.

    AI-powered bank feeds

    In a nutshell: The new AI-powered banking page includes features designed to help you and your clients efficiently manage their bank and credit card transactions.

    This past summer, we launched a new AI-powered bank feed experience. For a limited time, QuickBooks Online customers can opt out and continue to use the previous experience. However, all of your clients using QuickBooks Online will be moved to the new and improved experience soon after tax season.

    When working with bank feeds, you’ll see a refreshed look and feel that allows you to make quick inline edits to transactions. The AI-powered bank feeds have helped customers and accountants to work with transactions faster than ever before. Plus, the new AI-powered category and match suggestions have become more accurate than in the prior experience.

    In the Pending tab, plain-language AI explanations and context-gathering features help you manage unfamiliar transactions quickly. We’ve also added hundreds of small improvements, such as drag-and-drop attachments, in response to feedback from accountants like you.

    AI-powered bank feeds make reconciliation faster than ever.

    Important disclaimer information
    **AI explanations and context-gathering features: available with QuickBooks Online Essentials, Plus, and Advanced plans only.

    Save your spot at Intuit Connect ON—our free, virtual event

    In a nutshell: Join us for CPE credits, an in-depth look at the latest Intuit innovations, and insights you can act on.

    This year’s Intuit Connect in Las Vegas brought together accounting professionals from all across the country to help create a stronger, smarter future. On December 4, we’re building on that momentum and deepening the conversation with a new virtual Intuit Connect experience for everyone.

    Join us online at Intuit Connect ON to:

    • Experience the latest innovations: Get in-depth looks at QuickBooks in our all-in-one platform, Intuit Enterprise Suite, and Intuit Intelligence.
    • Meet Intuit Accountant Suite: Explore the suite that’s built for accountants and designed to help firms grow.
    • Stay ahead with thought leaders: Be empowered with actionable insights from the disruptive innovators that are reimagining accounting.
    • Earn free CPE credits before year-end: Continue your learning while boosting your credentials. Details coming soon.

    This free virtual event will give you an in-depth view into how you can leverage Intuit’s AI-powered platform, where AI and Human Intelligence come together to fuel growth for you and your clients.

    Join us online on December 4 in building a more connected future together.

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  • Oct 24, 2025
    • Date parsed from source:
      Oct 24, 2025
    • First seen by Releasebot:
      Jan 18, 2026
    Intuit logo

    Quickbooks by Intuit

    Boost efficiency and streamline operations: A deep dive into Intuit Accountant Suite

    Intuit unveils Intuit Accountant Suite, a unified AI powered platform to manage clients, workstreams and teams in one place with a guided transition from QuickBooks Online Accountant. It includes AI agents, premium beta features, and new analytics for smarter firm ops.

    We’re excited to announce the launch of Intuit Accountant Suite, a new product to manage your firm, clients, and team in one place. Developed in collaboration with you, Intuit Accountant Suite combines the power of the Intuit platform, the ability to have all your client’s data in one place, and the latest AI technology to increase your speed and unlock a new level of efficiency.

    AI-powered firm efficiency
    Intuit Accountant Suite brings the power of Intuit’s platform and system of intelligence directly to accountants. Intuit Intelligence will allow you to get immediate and accurate answers to any business question, from who’s my most profitable client to which staff is under-utilized. It will also provide access to a virtual team of AI-agents that can complete tasks on their behalf and ingest and analyze data input from multiple sources. Taken alongside existing client and firm information already on the Intuit platform, Intuit Intelligence delivers insights and recommendations that drive confident, faster decision-making for their clients, firms, and teams.

    Boost efficiency, streamline operations, and make great decisions
    Intuit Accountant Suite is tailored to meet firm needs with the seamless integration of five core areas: client management, client collaboration, service delivery, business planning, and team management. Intuit Accountant Suite provides:

    • All your client files, all in one place¹: Manage all your QuickBooks Online client files with one sign-in to Intuit Accountant Suite—no need to export client data to Microsoft Excel or sign into multiple accounts.
    • A platform that scales with your firm: Save time with optimized performance and a new infrastructure that scales with you and your clients.
    • A custom dashboard for every team member: The new customizable Home dashboard surfaces the most important tasks, reminders, and AI-powered insights for every team member each day, so nothing falls through the cracks.
    • Role-based access controls: Customizable roles and permissions allow you to delegate tasks while separating duties, so you can stay compliant and confidently manage services such as AP, AR, and payroll.
    • Boosted operational efficiency with client numbers: Streamline searching, tracking, and billing by managing your entire client list with your firm's own numbering system, assigning a unique client number to each client.
    • AI-powered firm operations at scale: Soon, the same infrastructure we use to power the Intuit Expert Platform will be available in Intuit Accountant Suite. These platform tools have the potential to turbocharge firm operations with AI-driven workforce planning, built-in automation for collaboration and scheduling, and AI co-pilots for operational roles.

    Coming soon in Intuit Accountant Suite
    Here's a preview of the premium capabilities in beta or coming soon in Intuit Accountant Suite:

    • Organize teams and clients your way, ensuring the right team members have the right level of client access. (premium feature)
    • More service delivery workflows beyond bookkeeping, with payroll, accounts payable, and tax, all within Intuit Accountant Suite.
    • ProAdvisor Training Manager dashboard to assign and track training across your team.
    • Dedicated US-based support² through automatic Gold status in the ProAdvisor program³ with the Intuit Accountant Suite Accelerate plan. (premium feature)
    • AI-powered analysis and anomaly detection: Monitor client portfolios, proactively identify key financial trends, and flag anomalies across payroll, accounts payable, and bill pay data.
    • Seamless Books to Tax integration: Easily sync client tax data with Intuit ProConnect Tax, saving time and reducing data entry errors.
    • Capacity planning and management, and access to the Intuit Expert Network. (premium feature) BETA
    • Simplified client management and collaboration, centralizing client information with tasks, notes, files and more. (premium feature) BETA
    • Intuit Intelligence and more advanced AI agents. BETA

    A faster close process and deeper client insights
    Here is more information on the crucial Books Close and Client Insights features available now in beta.
    Books Close (Beta)⁴ is designed to help you:

    • Track close status across all your clients and ensure standardized, on-time delivery.
    • Increase accuracy at scale with AI-powered anomaly detection.
    • Boost efficiency with bulk edits that auto-update across each client’s QuickBooks file.

    Client Insights (Beta)⁵ will:

    • Analyze your clients’ data with customizable views and segments so you can offer benchmarks and track critical KPIs.
    • Get AI-powered alerts on important trends and anomalies across your clients’ financial KPIs, payroll data, and AP/bill pay data.
    • Share proactive insights and data visualizations with your clients that have been gathered by Intuit AI agents.

    AI agents power premium features (Client Insights and Books Close), delivering automated anomaly detection and insights. (premium feature) Beta

    Get oriented in the new experience
    To help you hit the ground running in the new experience, we’ve created a guided tour complete with a detailed visual comparison between the two products. We highlight the biggest changes to the user interface, navigation, and core features to make it easier to find your way around and make the switch as seamless as possible.

    Here’s an example of the kind of orientation you’ll get in the guided tour:
    In QuickBooks Online Accountant, the Client List was your starting point.

    To get to your Client List in Intuit Accountant Suite, go to My Apps and look under Firm Operations. Optimized for fast performance with a large volume of clients, the Client List is designed to make it easier to maintain and easily search client records.

    Check out the Intuit Accountant Suite guided tour article

    How to opt in to Intuit Accountant Suite
    You can make the switch to Intuit Accountant Suite any time. Be sure you’re signed in as the primary admin of QuickBooks Online Accountant, then go to Settings and select Intuit Accountant Suite.

    Important: When you make the switch, all your data and settings will be retained—you’ll just have a new way to interact with that data, and a lot more power and functionality at your fingertips.

    We recommend consolidating one realm first so you can see how the process works, and then finishing the rest to maximize the value you’ll get out of Intuit Accountant Suite. There is more on realm consolidation below. We’ll be here to help, offering a client consolidation tool, support guides, and professional service offerings all along the way.

    QuickBooks Online Accountant will be discontinued at the end of 2026. However, key features including QuickBooks Advanced and Elite Payroll for firm operations, will be integrated into Intuit Accountant Suite.

    If you decide the time isn't right, your firm can switch back to QuickBooks Online Accountant from Settings inside Intuit Accountant Suite, and rejoin when you’re ready.

    Manage all your clients in one place
    To get the most out of Intuit Accountant Suite, you’ll want to take advantage of the ability to manage all your clients with just one sign-in. Previously, firms managed large client lists by accumulating multiple QuickBooks Online Accountant realms. Not anymore. While a multi-realm approach can sometimes be intentional and serve a specific purpose for a period of time, more frequently, this fragmentation can lead to operational inefficiencies for the firm and complicate the management of staff and clients.

    As part of making the switch to Intuit Accountant Suite, we’ve created a detailed guide to realm consolidation, the process of strategically restructuring your multiple QuickBooks Online Accountant realms into a single, unified environment. Our realm consolidation guide is designed to help you complete the technical steps of consolidation while also managing the organizational change for your staff.

    Join us in shaping the future of accounting with Intuit Accountant Suite
    We're excited for you to experience the Intuit Accountant Suite and discover how it can transform your practice. By combining the power of the Intuit platform, comprehensive client data management, and cutting-edge AI, we're confident that this new solution will empower you to boost efficiency, streamline operations, and make more confident decisions. Join us in shaping the future of accounting and powering prosperity for businesses everywhere.

    DISCLAIMERS:
    This information is intended to outline our general product direction, but represents no obligation and should not be relied on when making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice.

    ¹ All your client files in one place: Access client files that are connected to your Intuit Accountant Suite solution.
    ² US-based support: Support hours are subject to change without notice. 24/7 support resources are available for Premium levels that include scheduled callback and digital self-help resources. Support hours exclude occasional downtime due to system and server maintenance, company events, observed U.S. holidays and events beyond our control. Intuit reserves the right to limit each telephone contact to one hour and to one incident. Intuit reserves the right to change these hours without notice.
    ³ Gold status in the ProAdvisor Program: Requires upgrading to Accelerate, a paid plan within the Intuit Accountant Suite. Benefit available starting in early 2026. You will get 500 points that will be maintained on a monthly basis, tied to your monthly billing. If you downgrade or quit the Accelerate plan, then those 500 points will be removed with the close of that monthly billing cycle. 500 points is the minimum threshold for moving into the ProAdvisor Program Gold status, which includes the dedicated support. If you already have Gold status, the 500 points will be used toward reaching the next level, Premium status. ProAdvisor status levels subject to change without notice.
    ⁴ Requires adding Books Close, a paid add-on to Intuit Accountant Suite. You will not be charged during the beta period. When the beta program ends in 2026, we will notify you in advance and give you the option to continue to use the product for a fee or to cancel. You can opt-out at any time.
    ⁵ Requires upgrading to Intuit Accountant Suite Accelerate, a paid plan within the Intuit Accountant Suite. You will not be charged during the beta period. When the beta program ends in 2026, we will notify you in advance and give you the option to continue to use the product for a fee or to cancel. You can opt-out at any time.

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  • Oct 14, 2025
    • Date parsed from source:
      Oct 14, 2025
    • First seen by Releasebot:
      Jan 15, 2026
    Intuit logo

    Mailchimp by Intuit

    Intuit Mailchimp Supercharges Retailers' Marketing Efforts to Drive ROI

    Intuit tees up a bold Mailchimp release with stronger Shopify integration, global SMS, refined segmentation, and advanced ecommerce analytics. New holiday templates and journeys help retailers run omnichannel campaigns that drive revenue, with real‑time dashboards proving ROI across email and SMS.

    Built on the Intuit platform, powerful new Shopify‑specific enhancements, seamless omnichannel campaigns across email and SMS, and more robust reporting and analytics just in time for the holidays

    MOUNTAIN VIEW, Calif., October 14, 2025 — Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a suite of powerful new Intuit Mailchimp features designed to help retailers reach new customers and drive revenue growth during the busiest shopping season of the year. Mailchimp’s recent Holiday Shopping Unwrapped report found that 43% of shoppers made a purchase tied to at least one holiday moment during the Early Lead-Up phase (October 1–31), underscoring how critical it is for marketers to prepare their holiday marketing strategies earlier than ever.

    To help retailers meet this seasonal moment and reach their sales goals, the latest Mailchimp release includes an improved Shopify integration, smarter segmentation tools, advanced ecommerce analytics, global and multi-audience SMS capabilities, and a refreshed email template library—all powered by the Intuit platform. These innovations can make it easier for ecommerce marketers to get more customers, deliver high-performing omnichannel campaigns, and show the revenue impact of every touchpoint, with the aim of more money, less work, and more confidence.

    “With these improvements, businesses can move faster, personalize with more precision, and measure the tangible business impact of every omnichannel campaign," said Diana Williams, vice president, product management at Intuit Mailchimp. “The holiday season is an enormous opportunity for retailers, but brands must move beyond traditional major retail moments of Black Friday and Cyber Monday to gain a significant competitive advantage. With these new tools, Mailchimp delivers the confidence and clarity marketers need to turn customer engagement into reliable revenue growth, extending their impact far beyond the peak holiday shopping windows.”

    Here’s what’s new:

    A Smarter Shopify Integration

    Mailchimp’s updated Shopify integration unlocks deeper behavioral insights and new triggers—like product views, checkout started, page views, and search terms—and turns them into revenue-driving triggers.

    Additional capabilities include:

    • Single-Use Shopify Discount Codes: Minimize code sharing and personalize offers at scale.
    • Expanded Segmentation: Improved Shopify data compatibility lets retailers segment audiences by more behaviors, statuses, and browse activity.

    "Right now, owned marketing platforms like Mailchimp are more important than ever," says Intuit customer Connor Swegle, co-founder and CMO of Priority Bicycles. “The very bottom of the funnel—anybody who's willing to add something to cart, or get four pages into the content on your website—is very important. Having really strategic, Shopify-specific campaigns built in Mailchimp helps us convert with confidence every customer we legitimately can. And since we can easily track the revenue uplift of those initiatives, we only continue to optimize and improve.”

    Global SMS with Multi-Audience Control

    Meeting customers where they are is critical and integrating SMS into an omnichannel strategy is now easier than ever with Mailchimp. In fact, according to a recent QuickBooks’ study, 65% of consumers say they’ll use their phones to browse, compare prices, and buy gifts this holiday season. Retailers who want to reach customers in the US, UK, Australia, and Europe can now send SMS campaigns across multiple countries from a single Mailchimp account. Plus, with multi-audience capabilities, customers can send personalized messages to different customer segments, without toggling between tools.

    Additionally, Mailchimp Transactional (formerly known as Mandrill) builds on its reputation as the go-to engine for reliable, event-triggered communication by expanding into SMS. With Mailchimp Transactional SMS, retailers can strengthen shopper relationships by delivering critical, timely, one-to-one text updates about their purchases at every step, offering choice and convenience to customers as they engage with their favorite brands. Now available in 10+ countries: the United States, Canada, Australia, United Kingdom, Germany, Austria, Switzerland, the Netherlands, France, Spain, and Ireland.

    Advanced Reporting & Supercharged Insights

    New dashboards surface real-time trends across email, SMS, revenue attribution, and store behavior, helping marketers measure campaign ROI and optimize faster.

    Additional capabilities include:

    • Audience Analytics: Better identify contact sources and source performance with improved UI and growth tracking.
    • Conversion Insights Tool: Customers now have full visibility of their sales funnel with data from user behavior to help boost conversion.
    • Blotout API Integration: Cookieless tracking helps restore visibility across the funnel.

    Holiday-Ready Email Templates and Journeys

    Holiday sales are a make-or-break moment for retailers of all sizes. According to Mailchimp’s Holiday Shopping Unwrapped report, the top holiday Moments with the highest spending propensity in the United States are Christmas Day (74%), Halloween (59%), Christmas Eve (46%), New Year's Eve (34%), New Year's Day (33%), Advent Season Dec. 1-24 (4%), and Epiphany/Three Kings Day (4%)., underscoring the critical need for marketers to prepare their holiday-specific marketing strategies earlier than ever.

    New seasonal templates and automation flow templates can help retailers build beautiful, on-brand campaigns in minutes—just in time for the early shopping window.

    With these latest innovations, Mailchimp is delivering enterprise-grade tools to high-growth ecommerce brands.

    “When marketers can quickly and accurately turn data into action, they unlock new ways to serve existing customers and acquire new ones,” Williams adds. “Whether it’s through done-for-you workflows, streamlined omnichannel marketing tools, or just smarter reporting, the Intuit platform continues to offer solutions that help every business reach their full potential.”

    About Intuit:

    Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

    Contacts:
    For more information, please contact us at [email protected].

    This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice. Features and functionality vary by plan type.
    Mailchimp and Shopify sold separately. Integration available. SMS (including Transactional SMS) is available as an add-on to paid plans in select countries after application and agreement to terms.

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