Mailchimp Release Notes

THE LATEST PRODUCT UPDATES

What’s new in Mailchimp

We’re excited to roll out new feature updates coming soon to help you prepare for this holiday season.

MULTI-AUDIENCE & MULTI-COUNTRY SMS

Global reach, personalized SMS campaigns—all from one account

With support for multiple audiences and countries, you can deliver targeted peak season offers via SMS right to customers’ phones—without the overlap or confusion.

SMS API

Conversion on-call

Add SMS-only contacts directly through the API to grow your audience and boost conversion by connecting with customers on their preferred channels.

SHOPIFY INTEGRATION

Tap into your Shopify data to drive revenue from send to sale

Connect your Shopify store to Intuit Mailchimp and unlock richer data—data you can use to build hyper-personalized campaigns that can convert at each stage of the buyer journey. Take advantage of new segment conditions for e-commerce, including product viewed, product added to cart, and search submitted.

POPUP FORMS

Pull in more data with popups

Use popup forms to capture holiday traffic from site visitors around the world to grow your SMS and email list—and for targeted data collection that enables more personalized campaigns.

Discover improved Reporting & Analytics tools

• Revenue Attribution
  We’ve added more insights to revenue attribution, including email opens and SMS delivery interactions. Also new: Customizable attribution windows to help you optimize your strategy.

• Conversion Insights
  Want to know where shoppers are getting stuck in the holiday rush? Our conversion insights tool can help you see the whole story.

• Audience Analytics
  Use our audience analytics chart to see where your new customers are coming from. Identify trends and double down on what’s working to keep the momentum up.

Check out the latest updates

• Deliver time-sensitive, critical messages fast
  Send password resets, payment confirmations, and more straight to your customers’ phones with our updated transactional API that supports both SMS and email.

• New festive season templates are here
  Our newest seasonal popup form templates are ready for the holidays. They’ll help you capture web traffic quickly and easily—with no design expertise needed.

• Quickly test subject lines before sending
  You can now test 2 subject lines from your email checklist, right before you send. Then, we’ll send the winner to the masses to help drive more opens.

• Find your templates under Campaigns
  Your template library is easier to find now under Campaigns. You’ll see your saved templates there too—plus a search bar to easily find the templates you need.

• Improved image edits and cropping
  Crop and resize images directly in the editor when building an email to take full control of your visuals. Edit your email images with functionality that feel familiar.

• Shopify: Add unique promo codes to your automated campaigns
  Drive more Shopify sales, build stronger customer relationships, and prevent code leaks with dynamic, personalized discount codes.

• Disclaimers

  1. Integrations sold separately. Availability of features and functionality varies by plan type. Certain functionality described is dependent upon the integration and/or a paid plan. For details, view Mailchimp plans and pricing.
  2. 30x ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
  3. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
  4. See revenue this holiday season: E-commerce Mailchimp customers see up to 16.5x ROI in the first 3 months after launching their first SMS campaign. Based on U.S. SMS users’ e-commerce revenue attributable to first SMS campaign launch during September 2023 through April 2024. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results may vary.
  5. Popup Forms: Popup forms (beta) are available to Mailchimp marketing plan users (on web browsers only) at no additional cost at this time.
  6. Transactional SMS: Transactional SMS is available to Mailchimp users with active SMS Marketing and Mailchimp Transactional email (formerly, Mandrill) plans. Transactional SMS credits are shared with SMS Marketing credits. Functionality is limited to sending one-way transactional SMS messages only. Marketing messages are not permitted. Users are responsible for complying with all applicable laws, regulations, and carrier requirements, including the capture and maintenance of required subscriber data messaging history and opt-in/opt-out requests. See terms.

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Built on the Intuit platform, powerful new Shopify‑specific enhancements, seamless omnichannel campaigns across email and SMS, and more robust reporting and analytics just in time for the holidays

MOUNTAIN VIEW, Calif., October 14, 2025 — Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a suite of powerful new Intuit Mailchimp features designed to help retailers reach new customers and drive revenue growth during the busiest shopping season of the year. Mailchimp’s recent Holiday Shopping Unwrapped report found that 43% of shoppers made a purchase tied to at least one holiday moment during the Early Lead-Up phase (October 1–31), underscoring how critical it is for marketers to prepare their holiday marketing strategies earlier than ever.

To help retailers meet this seasonal moment and reach their sales goals, the latest Mailchimp release includes an improved Shopify integration, smarter segmentation tools, advanced ecommerce analytics, global and multi-audience SMS capabilities, and a refreshed email template library—all powered by the Intuit platform. These innovations can make it easier for ecommerce marketers to get more customers, deliver high-performing omnichannel campaigns, and show the revenue impact of every touchpoint, with the aim of more money, less work, and more confidence.

“With these improvements, businesses can move faster, personalize with more precision, and measure the tangible business impact of every omnichannel campaign," said Diana Williams, vice president, product management at Intuit Mailchimp. “The holiday season is an enormous opportunity for retailers, but brands must move beyond traditional major retail moments of Black Friday and Cyber Monday to gain a significant competitive advantage. With these new tools, Mailchimp delivers the confidence and clarity marketers need to turn customer engagement into reliable revenue growth, extending their impact far beyond the peak holiday shopping windows.”

Here’s what’s new:

A Smarter Shopify Integration

Mailchimp’s updated Shopify integration unlocks deeper behavioral insights and new triggers—like product views, checkout started, page views, and search terms—and turns them into revenue-driving triggers.

Additional capabilities include:

• Single-Use Shopify Discount Codes: Minimize code sharing and personalize offers at scale.
• Expanded Segmentation: Improved Shopify data compatibility lets retailers segment audiences by more behaviors, statuses, and browse activity.

"Right now, owned marketing platforms like Mailchimp are more important than ever," says Intuit customer Connor Swegle, co-founder and CMO of Priority Bicycles. “The very bottom of the funnel—anybody who's willing to add something to cart, or get four pages into the content on your website—is very important. Having really strategic, Shopify-specific campaigns built in Mailchimp helps us convert with confidence every customer we legitimately can. And since we can easily track the revenue uplift of those initiatives, we only continue to optimize and improve.”

Global SMS with Multi-Audience Control

Meeting customers where they are is critical and integrating SMS into an omnichannel strategy is now easier than ever with Mailchimp. In fact, according to a recent QuickBooks’ study, 65% of consumers say they’ll use their phones to browse, compare prices, and buy gifts this holiday season. Retailers who want to reach customers in the US, UK, Australia, and Europe can now send SMS campaigns across multiple countries from a single Mailchimp account. Plus, with multi-audience capabilities, customers can send personalized messages to different customer segments, without toggling between tools.

Additionally, Mailchimp Transactional (formerly known as Mandrill) builds on its reputation as the go-to engine for reliable, event-triggered communication by expanding into SMS. With Mailchimp Transactional SMS, retailers can strengthen shopper relationships by delivering critical, timely, one-to-one text updates about their purchases at every step, offering choice and convenience to customers as they engage with their favorite brands. Now available in 10+ countries: the United States, Canada, Australia, United Kingdom, Germany, Austria, Switzerland, the Netherlands, France, Spain, and Ireland.

Advanced Reporting & Supercharged Insights

New dashboards surface real-time trends across email, SMS, revenue attribution, and store behavior, helping marketers measure campaign ROI and optimize faster.

Additional capabilities include:

• Audience Analytics: Better identify contact sources and source performance with improved UI and growth tracking.
• Conversion Insights Tool: Customers now have full visibility of their sales funnel with data from user behavior to help boost conversion.
• Blotout API Integration: Cookieless tracking helps restore visibility across the funnel.

Holiday-Ready Email Templates and Journeys

Holiday sales are a make-or-break moment for retailers of all sizes. According to Mailchimp’s Holiday Shopping Unwrapped report, the top holiday Moments with the highest spending propensity in the United States are Christmas Day (74%), Halloween (59%), Christmas Eve (46%), New Year's Eve (34%), New Year's Day (33%), Advent Season Dec. 1-24 (4%), and Epiphany/Three Kings Day (4%)., underscoring the critical need for marketers to prepare their holiday-specific marketing strategies earlier than ever.

New seasonal templates and automation flow templates can help retailers build beautiful, on-brand campaigns in minutes—just in time for the early shopping window.

With these latest innovations, Mailchimp is delivering enterprise-grade tools to high-growth ecommerce brands.

“When marketers can quickly and accurately turn data into action, they unlock new ways to serve existing customers and acquire new ones,” Williams adds. “Whether it’s through done-for-you workflows, streamlined omnichannel marketing tools, or just smarter reporting, the Intuit platform continues to offer solutions that help every business reach their full potential.”

About Intuit:

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

Contacts:
For more information, please contact us at [email protected].

This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice. Features and functionality vary by plan type.
Mailchimp and Shopify sold separately. Integration available. SMS (including Transactional SMS) is available as an add-on to paid plans in select countries after application and agreement to terms.

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New Grant Program to Honor Small Business Heroes Across the U.S. Year‑Round

MOUNTAIN VIEW, CA – May 21, 2025 – Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced the winners of its fourth annual Intuit QuickBooks and Mailchimp Small Business Hero Day – BJ’s Nevada BBQ, the Homeless Garden Project, and Perry’s Joint. The three heroes were honored in a special ceremony the Intuit Dome, hosted by WNBA League MVP and basketball legend Lisa Leslie. During the ceremony, the winners were acknowledged for going above and beyond to serve their customers, employees, and community, and awarded $20,000 each to help fuel their continued success.

Building on the success of Small Business Hero Day over the last four years, Intuit also announced an expansion of the program into a year-long initiative called the Intuit QuickBooks and Mailchimp Small Business Hero Program. The program will assist even more small business heroes across the U.S. by spotlighting three winners each quarter who have made a positive impact in their community, while demonstrating courage, perseverance, and integrity. Each winner will receive a $20,000 grant and additional resources from QuickBooks and Mailchimp to help amplify their small business on a larger scale, and support their continued success and growth. Nominations for the inaugural Small Business Hero Program are now open for businesses located in the U.S. To submit a small business for consideration, go to intuit.com/heroprogram.*

“The Intuit QuickBooks and Mailchimp Small Business Hero Program will help provide a greater support system for small businesses across the country and the communities they serve,” said Emma Rodgers, SVP, Marketing, Intuit. “These businesses fuel the economy and play a key role in our local communities, but running a small business is not easy. We’ve seen how impactful our $20,000 grants have been to the past recipients, and we’re excited to expand the program and triple the number of businesses who will receive grants and resources each year, as part of our mission to help small businesses thrive and achieve prosperity.”

New data from the 2025 Intuit Small Business Heroes Survey found that nine in 10 respondents (90%) say small businesses contribute to their sense of community.** This year’s Small Business Hero Day winners are a shining example of how local business leaders play a key role in building this sense of community. Each has impacted their respective communities in unique ways and plan to use the grant money to further their positive impact.

• BJ's Nevada BBQ in Sparks, Nevada, a family-run business owned by professional chef and community leader Jay Rathmann, is a local staple celebrated for its delicious meals and deep-rooted community involvement. As president of the American Culinary Federation High Sierra Chefs Association, Jay uses his education in culinary arts to mentor students and advocate for culinary and vocational programs in the local schools. This work also includes fundraising efforts, as BJ’s serves its food at a local Food Truck Friday event where all proceeds raised are donated to education, scholarships and equipment for Northern Nevada culinary programs in schools, further establishing BJ's as a cornerstone of the Sparks community.

“To be part of Small Business Hero Day is amazing for us. I’m amazed that I have individuals in my life who think of me in that facet and that I am worthy of an award like this. That’s huge to me and helps me understand that what we’re doing is actually making a difference in my community,” shared Jay Rathmann. “This grant is going to help me put money towards things that are close to our heart [and] things that we believe in and are proud of – both my students and my employees love doing that – as well as help with the family as we are ‘for the business.’”

• The Homeless Garden Project in Santa Cruz, California is a nonprofit organization whose mission is to provide the unhoused with the tools they need to build a home in the world. Located on a 3-acre organic farm, the project aids local food systems with their Community Supported Agriculture (CSA) model, and offers a job training program where trainees gain hands-on work experience and support services that lead to transitional employment and housing. Executive Director Darrie Ganzhorn’s mission is to enhance community engagement and reduce isolation for those experiencing homelessness through educational and volunteer opportunities, underscoring the transformative impact of community support and job skills.

“We depend on the community to make our business happen and it feels really good to be honored, and to be seen in the context of a small business that is attempting to have more impact on their community,” said Darrie Ganzhorn. “We work really hard at The Homeless Garden Project and we have an amazing team. We’re providing the opportunity to the people that we’re serving on our crew but they’re the ones that are really doing the hard work of transformation, and I honor that work that they do – and thank Intuit for honoring it as well.”

• Perry's Joint, a sandwich shop established over 20 years ago in Southern California, serves as both a cultural hub for its jazz-themed space and a steady pillar for the Pasadena and Altadena communities. Founded by Perry Bennett, the eatery supports local educational and charitable initiatives, dedicating one day's annual earnings to provide scholarships to help local students pursue higher education. In the wake of the recent Eaton fire that devastated the surrounding community, Perry also opened his doors to provide for those in need, offering food, a warm place to find shelter, and a safe place for locals to congregate together amidst the chaos.

“The $20,000 grant means so much, especially as a small business. It’s not like we have unlimited resources. It’s nice to be able, for once in decades, to have a cushion in case something happens - like a slicer breaking or a refrigerator going out – that’s helpful within itself,” shared Perry Bennett. “I’ve been getting flooded with high schoolers asking for jobs. Although I can’t hire everyone, the $20,000 grant will allow me to create more opportunities for summer jobs for kids in the area. I also do the scholarships once a year, so the grant will allow me to bless a couple more kids through my scholarships as well.”

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

• NO PURCHASE NECESSARY. Sponsored by Intuit. Legal residents of the 50 US (D.C.), 18+ can nominate Businesses that are located and operate in the 50 US (D.C.). Void where prohibited. Enter Contest by 5/15/26. Terms and Conditions Apply. See Official Rules for all business eligibility requirements, phase dates, and entry details, at https://quickbooks.intuit.com/offers/small-business-hero-program. ** Methodology: In April 2025, Intuit QuickBooks commissioned an online survey of 4,000 US consumers age 18+. The survey focused on consumer sentiment towards small and local enterprises. Percentages have been rounded to the nearest decimal place, so values shown in data report charts and graphics may not add up to 100%. Responses were collected using Prodege audience pools and partner networks with double opt-ins and random device engagement sampling to ensure accurate targeting and results. Respondents received remuneration. Results are post-stratified against U.S. Census data.

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The New E‑Commerce Calendar explores evolving consumer mindsets and key spending moments to reveal surprising opportunities for marketers through data‑ and expert‑backed insights

MOUNTAIN VIEW, Calif. — (BUSINESS WIRE) — Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, in partnership with behavioral insights practice Canvas8, today released The New E-Commerce Calendar, a global report that explores how the traditional retail calendar is being reshaped. The report finds that 78% of the moments shaping customer behavior today aren’t led by retail or price promotions. Instead, shopping unfolds in a rhythm of personal, cultural, and community-driven moments that span the entire calendar year. To help marketers meet these moments, The New E-Commerce Calendar draws from a survey of more than 9,000 shoppers across 13 countries, supplementing this data with expert insights from 6 retail and behavioral science experts.

Turning Overwhelm into Opportunity

The marketer’s calendar has transformed into a dynamic, year-round continuum shaped by culture and community. The end-of-year holiday season now accounts for just 10% of annual engagement opportunities. Brands today navigate up to 15 retail, cultural, and religious moments each month. “Something’s celebrated every day if you look for it,” says Nancy Harhut, author of Using Behavioral Science in Marketing.

Research indicates that 39% of shoppers worldwide are overwhelmed by the sheer volume of sales and promotions, leading 25% to actively avoid shopping during major sales events. This saturated promotional landscape presents both opportunities and challenges for brands. Navigating this environment requires careful consideration to determine the optimal timing and approach for engagement.

“Consumers want to buy from brands that make an effort to connect meaningfully year-round, not just during conventional shopping seasons,” said Mark Lodwick, Senior Director of Brand Experience at Intuit Mailchimp. “With insights from this report, marketers can identify when their target customers expect to engage and more confidently invest in the moments that are most likely to resonate."

Moments That Matter: A Shift in Shopper Mindset

The research identifies six categories of moments that make up the New E-Commerce Calendar — Sales Moments, Advocacy Moments, Celebratory Moments, Together Moments, Holiday Moments, and Entertainment Moments — and explores the emotional drivers and shopper missions behind each.

Key findings include:

• Sales Moments — those created and dominated by brands and retailers, like Black Friday or Amazon Prime Day — still drive engagement, but with nuance:
  • 76% of shoppers use Sales Moments to buy pre-planned items.
  • 72% are open to unplanned purchases if the right deal appears.
• Celebratory Moments like Valentine’s Day and Halloween have significant emotional resonance, with 54% and 39% of shoppers respectively making related purchases.
• Holiday Moments, or those that generally take place between November and the New Year, remain strong. But motivations have evolved: during the holiday season, price sensitivity drops by 38%, with shoppers prioritizing joy and tradition over cost consciousness.
• Entertainment Moments — think Eurovision, the World Cup, or the Super Bowl — prompted 15% of shoppers to make purchases in the last two years.

Each moment can be a powerful opportunity for a brand to drive growth and stand out in a crowded market. Finding the right combination — and understanding the leading motivations and emotional prompts associated with different moment types — is key to success.

The report also uncovers how these moments resonate differently across demographics and regions. Over half of parent shoppers (54%), for example, say making purchases during moments that include discounts is part of their regular routine, compared with just 45% of non-parents. Younger shoppers (18–34) are more likely to shop during Advocacy and Entertainment Moments but are also more likely to feel overwhelmed by promotions. An occasion like International Women’s Day is more than twice as likely to drive purchases among shoppers aged 18 to 34 (19%) than it is among shoppers aged 55 and older (8%). Meanwhile, older shoppers (55+) are more discerning about promotions — they are 22% more likely than younger cohorts to believe that the discounts offered during sales events are exaggerated.

By approaching the calendar with greater intention and by centering the customer’s mission at each key moment, brands can build stronger loyalty, deeper emotional connections, and long-term growth.

A Global Snapshot

Preferences vary across countries and geographic regions, too. Globally, for example, loyalty reward perks have prompted a third (33%) of shoppers to make purchases in the last two years, but this rises to 43% amongst UK and Canada shoppers. Meanwhile, 49% of German shoppers tend to set themselves a fixed budget for holiday shopping, slightly outpacing the global average of 45%. In Benelux (Belgium, Netherlands, and Luxembourg), 66% of shoppers say they're not worried about missing out on deals during Sales Moments — the highest of any region surveyed. And only 41% of Scandinavian shoppers (those in Sweden, Denmark, and Norway) say they have been influenced by discounts to make a purchase during Sales Moments — the lowest of all regions surveyed. The New E-Commerce Calendar unpacks these nuances and more by supplementing its full report with eight regional one-pagers, allowing marketers around the world to dive deeper into the preferences of their home and target markets.

Download the Full Report

Visit mailchimp.com/resources/the-new-ecommerce-calendar to access the full report and further explore the findings. Regions surveyed include the US, Canada, the UK, Australia, Germany, Spain, Italy, Benelux and the Nordics.

About The New E-Commerce Calendar

The New E-Commerce Calendar is a four-step strategic guide for brands looking to navigate this evolving landscape. The full report offers a comprehensive directory of moments, shopper motivations, and practical frameworks for activating across the calendar year with authenticity and impact. The global online survey conducted by Canvas8 in partnership with Intuit Mailchimp, from February 14th to 20th, 2025, was designed to unpack how people shop across different product categories, their attitudes toward promotional events, and what factors influence their purchases more generally throughout the year. We surveyed more than 9,000 people in the UK (n=1005), US (n=1142), Canada (n=1035), Australia (n=1004), Italy (n=1034), Spain (n=1108), Germany (n=1006), Belgium (n=453), the Netherlands (n=455), Luxembourg (n=101), Sweden (n=385), Denmark (n=274), and Norway (n=354) aged 18 and over. We then interviewed 6 experts in retail behavioral science, e-commerce strategy, and business-building from across the world who helped to define these results in terms of the New E-Commerce Calendar.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

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SMS opens up another channel for businesses across Europe to seamlessly reach consumers.

MOUNTAIN VIEW, Calif., 13 November, 2024 – Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced SMS Marketing in Mailchimp is available across Europe in Spain, France, Germany, the Netherlands, Switzerland, Austria, and Ireland - and soon in Belgium and Italy. Intuit Mailchimp is an email and marketing automations platform for growing businesses that empowers millions of small and mid-sized brands around the world to scale with world-class marketing technology, award-winning customer support, and inspiring content. This release is a notable milestone in Intuit’s international expansion and vision to deliver one powerful business platform that helps small and mid-market businesses increase revenue and improve profitability.

“This launch comes at an opportune moment for Europe as SMS ad spend is expected to see a surge in demand over the coming years, providing marketers with a clear opportunity to expand across multiple channels and reach a greater audience,” said Jim Rudall, Head of EMEA at Intuit Mailchimp. “Personalised messages about annual sales or back-in-stock items can be powerful mechanisms to entice customers and can gain strong visibility given the lack of ‘noise’ on SMS. By being sensitive to consumers’ views towards SMS, marketers in Europe can now create personalised, effective marketing strategies using this relatively untapped channel.”

Intuit’s business platform enables Mailchimp’s SMS Marketing, which brings together email and SMS channels in a single ecosystem and provides marketers with an invaluable 360-degree view of customer engagement. By integrating email and SMS channels, marketers can better coordinate, generate, and send high-converting subscriber campaigns, while keeping track of their ROI from a centralised dashboard, allowing them to constantly leverage insights for richer engagement and customer connection.

Mailchimp further elevates this consolidation by merging separate data sources into comprehensive customer profiles, which power automated cross-channel nurture pathways and redefine the audience connection matrix. This integration facilitates streamlined analytics, enhances loyalty, and bolsters ROI through synchronised campaigns across email and SMS.

In other markets, such as the U.S., customers are seeing up to 16x ROI in the first 3 months after launching their first SMS campaign. Other highlights include:

• Mailchimp users see up to a 58% higher click rate when they use email and SMS. *
• Mailchimp SMS has an average unsubscribe rate of < 0.1%. **
• 12% average click rate with Mailchimp SMS. ***

This announcement demonstrates Mailchimp’s commitment to supporting regional marketers with the right tools to drive campaign ROI and revenue growth. For more information, visit here.

This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

• Based on U.S. users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
  ** Based on the weekly average of SMS messages sent by U.S. users from 7/30/23 to 3/17/2024.
  *** Based on SMS messages sent by U.S. users from 8/1/23 to 5/14/24. Click rate is defined as the percentage of successfully delivered messages that registered a click.

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The Revenue Blueprint unpacks how data‑driven marketers leverage emerging technologies to enhance engagement, personalize campaigns, and grow revenue

MOUNTAIN VIEW, Calif., November 12, 2024 – Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today shares its latest report, "The Revenue Blueprint: Strategies for Performance-Obsessed Marketers." Based on a global survey of more than 2,000 marketing leaders, this report explores how mid-market brands can foster growth in a rapidly-evolving digital environment, with a particular emphasis on the potent combination of data-driven strategy, creative spark, and AI-powered efficiencies.

The Revenue Blueprint categorizes respondents into three groups: Baseline Marketers, who achieve consistent results using widely accepted marketing practices; Performance-Obsessed Marketers, who deliver results across key metrics through innovative tactics and cutting-edge technology; and Revenue Leaders, a subset of Performance-Obsessed Marketers who use optimal resources, tools, and investments to drive significant growth within high-revenue organizations. By observing the differences across these groups, the report shares how industry leaders can elevate their strategies in an increasingly competitive marketplace.

"Marketers today are expected to not only deliver immediate results, but also build meaningful, long-term connections with customers. That balance requires a deep understanding of customer needs and the ability to engage with them at the right moments," said Mark Lodwick, Director of Brand Experience at Intuit Mailchimp. "Your tools and how you deploy them can make all the difference. And marketers that lean on AI to power personalization, optimize customer journeys, and offload basic tasks are seeing strong results."

Four Revenue Pillars Marketers Must Embrace for Success and Business Growth

• Email’s enduring relevance: Almost two-thirds of marketers name email as the foundation of their marketing strategy, with 59% acknowledging the decline of search. Top marketers differentiate themselves by using email throughout the entire funnel, applying advanced tactics and integrating email with SMS to reach customers effectively. 87% of Performance-Obsessed Marketers report that email is their top channel for generating awareness.

• Automation and the customer journey: While nearly all marketers use automation to manage email, 89% of Revenue Leaders automate nearly the entire customer journey—from initial contact to post-purchase engagement. This approach appears to be part of a winning strategy: Revenue Leaders also reported greater customer satisfaction, stronger brand awareness, and a higher return on investment in comparison to their peers.

• Data-powered personalization: There’s a technology knowledge gap driving sizable differences in data utilization between Baseline Marketers and top-performing marketers. Only 39% of Baseline Marketers use customer data platforms, compared to 57% of Performance-Obsessed Marketers and 64% of Revenue Leaders. And almost half of Revenue Leaders leverage data platforms for hyper-personalized interactions and predictive analytics, which may explain their higher engagement, loyalty, and conversion rates compared to other marketers.

• Investing in AI to drive business outcomes: Although 74% of total respondents use AI, findings show that Revenue Leaders leverage AI more effectively than other marketer groups by using it as a strategic assistant, combining generative and analytical AI to maximize outcomes. While Baseline and Performance-Obsessed Marketers primarily see efficiency and brand awareness gains, Revenue Leaders say AI has unlocked additional benefits like higher order values and increased customer lifetime value.

The Revenue Blueprint provides actionable insights for building smarter campaigns. By adopting the strategies of today’s leaders, marketers can better anticipate customer needs, build loyalty, and drive future growth.

Unlock how these four pillars can help you become a performance-obsessed marketer and download the full report.

About The Revenue Blueprint

Global online survey conducted by Ipsos on behalf of Intuit Mailchimp from April 5 to May 20, 2024 of 2,005 respondents, aged 18 to 65+, who are full-time or self-employed marketing professionals in mid-market companies (11-500 employees) across various industries. These professionals serve individual consumers and currently use email marketing online/software tools. The survey covered 3 global regions: North America (United States and Canada): n=1000; Europe (United Kingdom, Norway, Sweden, Denmark, Netherlands, and Belgium): n=705, and Oceania (Australia and New Zealand): n=300.

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Revenue Intelligence Preview

Coming soon, Mailchimp’s revenue intelligence will offer powerful AI and automation tools to help businesses find and win untapped revenue

MOUNTAIN VIEW, Calif., June 13, 2024 - Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today previewed its new revenue intelligence (RI) technology, a system of always-on predictive and generative artificial intelligence (GenAI) models designed to proactively give marketers opportunities to win more revenue.

Building on the launch of Intuit Assist last year, Mailchimp’s revenue intelligence will soon deploy Intuit’s powerful and relevant data through cutting-edge AI technology to benchmark customers’ marketing against billions of industry-specific financial inputs from Intuit QuickBooks and marketing performance data points, recommend the right time to target customers, and generate more personalized and revenue-driving content. This technology was unveiled today at Mailchimp’s annual From: Here, To: There London customer event. Additionally, Mailchimp is announcing the continued expansion of SMS features in the UK, after the initial US launch last June*.

“Predicting what will spur different customers to explore, to spend, and stay loyal remains one of the most complicated challenges for marketers—and simultaneously one of their biggest growth opportunities,” said Rania Succar, SVP and General Manager of Mailchimp. “By building on our AI-driven innovations within Intuit’s data-rich platform, our customers can make smarter, more integrated business decisions that simultaneously grow their customer base and put more money in their pockets.”

For years, Intuit has been at the forefront of AI, including releasing Intuit Assist for Mailchimp in 2023—designed to help marketers and business owners save time, send more effective marketing campaigns, and make smarter marketing decisions. Mailchimp’s new RI system will integrate seamlessly with marketers’ daily workflow, turning over 60 petabytes of user interactions across the Intuit ecosystem into tools that can create personalized action plans that increase marketing effectiveness without creating additional learning curves for marketers.

Introducing Revenue Intelligence

With revenue intelligence capabilities in Mailchimp, marketers will be able to maximize their ROI by:

• Leveraging Financial Data from QuickBooks: Mailchimp customers will soon be able to tap into AI that’s trained on financial metrics from QuickBooks and third-party commerce integrations, in addition to performance data from Mailchimp, to proactively point out where they’re missing opportunities—whether that's benchmarking their marketing against businesses within similar industries, getting ahead with planning for key seasonal campaigns or recommending the optimal discounts to drive conversion and profitability.

• Experiencing AI Natively in the Platform: Using AI should be frictionless and integrated into marketers’ day-to-day workflow. By seamlessly weaving RI into the app experience, Mailchimp customers will be able to direct their focus elsewhere, while revenue intelligence analyzes data and provides ways for businesses to create more automated, personalized marketing without having to leave the platform or learn a new technology.

• Predicting Revenue Based on Segmentation: RI will recommend segments of onboarded and existing customers for marketers to target by predicting their conversion rates and potential revenue opportunity, anticipating when they’re ready to buy, and then generating branded email and SMS content to target those customers.

• Targeting Repeat Purchases: RI will help marketers engage new customers for repeat purchases using predictive models to show marketers when to send an email or text message and generate multichannel automations to dynamically predict the ideal time to remarket to customers based on the typical buying window for their industry.

• Generating Branded Content That Performs: Mailchimp customers will experience an improved brand kit that includes voice, tone, imagery, and logo, so that the communication is on-brand. When generating content, Mailchimp customers will be able to stay true to the business’s brand style, products & services, and their customers’ buying habits to make their content more personalized.

• Visualizing Revenue with Marketing Funnel: RI’s marketing funnel will give marketers a birds-eye view of their segmented customer base, with categories like potential customers, new customers, repeat customers, and VIPs organized by revenue estimates and predicted lifetime value. This helps time-strapped marketers prioritize the most valuable growth opportunities.

"We've been quite good at customer acquisition, and we want to focus more on customer loyalty and retention. Email is a big part of helping us to achieve that," explains Charlotte Howell, digital marketing and ecommerce manager at Grafton International, during an early preview of Mailchimp's revenue intelligence system last month. “Utilizing AI to help with analytics and finding out more about customers—really getting a clear idea of who they are and what their shopping habits are—is key for us.” Howell will be among the first users putting this tech to work as a part of an exclusive test group.

"It’s kind of what we’ve been waiting for," she explained, citing the potential increase in revenue and time saved as benefits to look forward to. "Rather than having to dig through pools of data, the tool will push me to make decisions easier and quicker and more effectively.”

Expanding SMS Functionality

Following last year’s release of SMS for US-based customers, Mailchimp also announced plans to expand SMS functionality to the UK— equipping UK-based customers with a 360-degree subscriber view that pulls all data sources into one place, allowing businesses to maximize engagement, track ROI, and streamline analytics reporting.

“SMS marketing has grown to become a critical component to engaging consumers,” said Michelle Taite, Chief Marketing Officer at Mailchimp. “Our US customers are seeing up to 16x ROI in the first 3 months after launching their first SMS campaign**, and with over 93% deliverability rates***, Mailchimp’s SMS is an incredibly reliable tool for building a meaningful relationship with your customers and a powerful way to drive engagement, conversion, and brand loyalty.”

SMS and email are among businesses' most effective omnichannel marketing strategies when used together. The combination provides a direct and immediate way for businesses to reach their audience with time-sensitive promotions or reminders, as most consumers carry their mobile phones with them at all times.

Availability

Marketers worldwide can sign up for the revenue intelligence early access updates to apply AI to optimize their targeting and content strategy in practical, meaningful ways soon.

Expanded SMS functionalities are now available to UK customers.

Learn More

This announcement was debuted at Mailchimp's conference, From: Here To: There London today. The event featured world-class panels, talks, Q&A sessions with industry-leading marketing, AI, and e-commerce experts, and one-on-one sessions with Mailchimp specialists. Featured speakers include Steven Bartlett, host of "The Diary of a CEO," brand consultant, Mark Ritson, and Ameca, an advanced A.I. humanoid showcasing cutting-edge human-robotics technology.

Next month, Mailchimp will host its first flagship conference in Australia, From: Here To: There Sydney, on July 23, 2024. Register today for invaluable insights on branding, innovation, and customer engagement from Janine Allis, founder of Boost Juice Bars and author of The Accidental Entrepreneur.

To find out more about Mailchimp’s AI products, click here.

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*SMS is available as an add-on to US or UK paid plans only. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available when sending to US contacts with US Standard and Premium plans. Pricing varies. See terms for details.

**Based on U.S. SMS users’ e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.

***Mailchimp SMS average deliverability rate: Limited user base due to launch of SMS Marketing in March 2023 and is based on US SMS messages sent by US users from 3/31/23 to 9/28/23. Deliverability measured by percentage of SMS messages successfully delivered to intended recipients.

About Intuit Mailchimp

Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

Intuit Mailchimp Forward-Looking Statement Disclaimer

This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice.

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