Later Release Notes

With the new Reposts metric, you can see how often your content (Posts, Stories, and Reels) is being shared and get a clear idea of what’s resonating with your audience.

We’ve also added Skip Rate, Crossposted Views, and Facebook Views to the Reel Performance tab to give you deeper insights into how your content performs in Meta—so you can double down on what works and improve what doesn’t.

Note: Crossposted Views and Facebook Views are only available for crossposted content created within Meta (not Later).

Instagram Trial Reels now available in Later

Instagram Trial Reels are now available in Later. Instead of posting directly to your followers and hoping for the best, you can now test a Reel with non-followers first, getting real engagement signals before deciding whether to push it to your full audience.

It's a smarter way to experiment. Validate hooks and formats with a cold audience, double down on what's working, and protect your engagement rate from content that needs more work.

With over 2 billion people interacting with Reels every month, early performance signals matter. Trial Reels let you earn them before the stakes are high.

Rename Social Sets from the Social Profiles settings

You can now rename your Social Sets directly from the Social Profiles settings page, so instead of "Social Set 1" and "Social Set 2," you can give each one a clear, meaningful name like "Personal Brand," "Client Work," or an individual creator's name.

It's a small change with a big impact if you're managing multiple clients or accounts.

Here's how it works

• Select the edit icon next to any Social Set name, type your new label (up to 25 characters), and save.