Later Social Updates & Release Notes

The Later iOS app just got even better. ✨

We've released new updates to the Later iOS app to help you optimize your content and schedule with confidence from anywhere. Here's some of what's new in the Later iOS app:

• Best Time to Post for TikTok and Facebook

Get personalized posting recommendations directly in the Calendar and Post Builder. Best Time to Post is automatically enabled, so you can schedule with confidence.

• Multi-Profile Best Time to Post

Customize posting times and view unique recommendations for each profile to optimize your publishing strategy.

• Instagram Trial Reels

Test your content with new audiences and discover more opportunities to expand your reach.

Update to the latest version of the Later iOS app to access these new features.

Getting insights should feel simple. That’s why we’ve redesigned Custom Analytics with a cleaner experience, smarter reporting views, and more intuitive navigation.

Here's what's changed:

• Simplified filters for quicker setup and easier reporting
• A cross-platform overview of followers, engagement, and more in a single view
• Redesigned Trends visualizations based on your feedback, highlighting the insights that matter most

We’ve also added:

• Top-performing post cards to help you spot winning content faster
• Daily Reach
• Daily Impressions
• Content Volume by platform

Note: Custom analytics is available exclusively on the

Scale

plan.

With the new Reposts metric, you can see how often your content (Posts, Stories, and Reels) is being shared and get a clear idea of what’s resonating with your audience.

We’ve also added Skip Rate, Crossposted Views, and Facebook Views to the Reel Performance tab to give you deeper insights into how your content performs in Meta—so you can double down on what works and improve what doesn’t.

Note: Crossposted Views and Facebook Views are only available for crossposted content created within Meta (not Later).

Instagram Trial Reels now available in Later

Instagram Trial Reels are now available in Later. Instead of posting directly to your followers and hoping for the best, you can now test a Reel with non-followers first, getting real engagement signals before deciding whether to push it to your full audience.

It's a smarter way to experiment. Validate hooks and formats with a cold audience, double down on what's working, and protect your engagement rate from content that needs more work.

With over 2 billion people interacting with Reels every month, early performance signals matter. Trial Reels let you earn them before the stakes are high.

Rename Social Sets from the Social Profiles settings

You can now rename your Social Sets directly from the Social Profiles settings page, so instead of "Social Set 1" and "Social Set 2," you can give each one a clear, meaningful name like "Personal Brand," "Client Work," or an individual creator's name.

It's a small change with a big impact if you're managing multiple clients or accounts.

Here's how it works

• Select the edit icon next to any Social Set name, type your new label (up to 25 characters), and save.