Later Influence Release Notes
Last updated: Apr 7, 2026
- Mar 26, 2026
- Date parsed from source:Mar 26, 2026
- First seen by Releasebot:Apr 7, 2026
Minimum % Filters for Instagram and TikTok Audience Location
Later Influence adds precise audience location filters for Instagram and TikTok creators, letting users set a minimum percentage threshold so they can surface creators whose audience better matches their target market.
Find creators whose audience actually matches your target market. You can now filter Instagram and TikTok creators by the exact percentage of their audience from a specific location, anywhere from 0 to 100%. A creator with an 11% audience share in your target market and one with 75% are no longer treated the same. Now, you have the ability to set your minimum threshold and surface only the creators whose audience composition truly fits your campaign.
How to use it:
Scroll to
Location
→ select "Country is" → "At least" → drag the slider to set your minimum percentage.
Stay tuned! Minimum percent filters will soon be rolled out across all other Audience demographic filters.
Original source Report a problem - Mar 3, 2026
- Date parsed from source:Mar 3, 2026
- First seen by Releasebot:Mar 17, 2026
Campaign Budgeting in Later Influence
Later Influence releases real-time Campaign Budgets insights, showing allocated, paid, and remaining amounts in-platform to streamline campaign planning.
Campaign Budgets
Later Influence now supports Campaign Budgets, giving you a real-time view of how much of your budget has been allocated, paid out, and remaining directly in the platform.
Previously, getting a clear picture of campaign spend meant manually pulling data into Salesforce or a spreadsheet. Now that visibility is built in, so you can plan and manage campaigns without the extra legwork.
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- Feb 23, 2026
- Date parsed from source:Feb 23, 2026
- First seen by Releasebot:Mar 17, 2026
Instagram Insights Updating Window Expanded (25 → 100 Posts)
Later Influence expands Instagram insights window from 25 to 100 posts and adds a manual Refresh Instagram Insights button.
Previously, Later Influence refreshed performance data for a creator's 25 most recent Instagram posts. For high-volume creators, that meant a post could fall out of the tracking window quickly and insights would stop updating.
We've expanded that window from 25 to 100 posts, significantly reducing the chance of losing performance data mid-campaign.
A manual "Refresh Instagram Insights" button is also on the way, giving you a way to pull updated data even when a post or campaign no longer meets the automatic refresh criteria.
Original source Report a problem - Jan 29, 2026
- Date parsed from source:Jan 29, 2026
- First seen by Releasebot:Mar 17, 2026
Public Campaign Summary in Campaign Setup → Brief
Later Influence releases Public Campaign Summary in Campaign Setup to control what creators see before acceptance, protecting sensitive briefs while showcasing timelines, compensation, content style, and platforms. Existing campaigns won’t change automatically; users must add a Public Campaign Summary to enable the new behavior.
Public Campaign Summary
Your campaign briefs contain sensitive stuff: creative concepts, scripts, and strategic documents you wouldn’t want just anyone to access. Until now, all of it was visible to anyone browsing Find Campaigns. That’s no longer the case.
With the new Public Campaign Summary (found in the Brief tab in Campaign Setup), you control what creators see before they’re accepted. Use it to sell them on the opportunity share timelines, compensation, content style, and platforms - while keeping the details that matter most under wraps until the right creators are in.
Already have campaigns running? Existing briefs won’t change automatically. You’ll need to add a Public Campaign Summary to enable the new behavior.
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