Later Release Notes
Last updated: Mar 17, 2026
Later Products
All Later Release Notes (6)
- Mar 3, 2026
- Date parsed from source:Mar 3, 2026
- First seen by Releasebot:Mar 17, 2026
Campaign Budgeting in Later Influence
Later Influence releases real-time Campaign Budgets insights, showing allocated, paid, and remaining amounts in-platform to streamline campaign planning.
Campaign Budgets
Later Influence now supports Campaign Budgets, giving you a real-time view of how much of your budget has been allocated, paid out, and remaining directly in the platform.
Previously, getting a clear picture of campaign spend meant manually pulling data into Salesforce or a spreadsheet. Now that visibility is built in, so you can plan and manage campaigns without the extra legwork.
Original source Report a problem - Feb 23, 2026
- Date parsed from source:Feb 23, 2026
- First seen by Releasebot:Mar 17, 2026
Instagram Insights Updating Window Expanded (25 → 100 Posts)
Later Influence expands Instagram insights window from 25 to 100 posts and adds a manual Refresh Instagram Insights button.
Previously, Later Influence refreshed performance data for a creator's 25 most recent Instagram posts. For high-volume creators, that meant a post could fall out of the tracking window quickly and insights would stop updating.
We've expanded that window from 25 to 100 posts, significantly reducing the chance of losing performance data mid-campaign.
A manual "Refresh Instagram Insights" button is also on the way, giving you a way to pull updated data even when a post or campaign no longer meets the automatic refresh criteria.
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- Jan 29, 2026
- Date parsed from source:Jan 29, 2026
- First seen by Releasebot:Mar 17, 2026
Public Campaign Summary in Campaign Setup → Brief
Later Influence releases Public Campaign Summary in Campaign Setup to control what creators see before acceptance, protecting sensitive briefs while showcasing timelines, compensation, content style, and platforms. Existing campaigns won’t change automatically; users must add a Public Campaign Summary to enable the new behavior.
Public Campaign Summary
Your campaign briefs contain sensitive stuff: creative concepts, scripts, and strategic documents you wouldn’t want just anyone to access. Until now, all of it was visible to anyone browsing Find Campaigns. That’s no longer the case.
With the new Public Campaign Summary (found in the Brief tab in Campaign Setup), you control what creators see before they’re accepted. Use it to sell them on the opportunity share timelines, compensation, content style, and platforms - while keeping the details that matter most under wraps until the right creators are in.
Already have campaigns running? Existing briefs won’t change automatically. You’ll need to add a Public Campaign Summary to enable the new behavior.
Original source Report a problem - Aug 12, 2025
- Date parsed from source:Aug 12, 2025
- First seen by Releasebot:Mar 17, 2026
Brand DNA v1 in Social Listening
Social Listening releases Brand DNA in Later Social, an AI-powered on-demand analysis of Instagram presence. It maps identity, voice, content opportunities, and ideal creators, with a competitor side-by-side view. Available now to admins with Social Listening enabled; generate reports from the dashboard.
Brand DNA is now available in Later Social. Powered by AI, it gives you an on-demand analysis of how your brand shows up on Instagram, including your identity, voice, content opportunities, and the creators best suited to amplify it.
Why it matters
Instead of piecing together your brand's Instagram presence manually, Brand DNA gives you a clear, structured picture in seconds. You can also run a side-by-side comparison with a competitor to see how you stack up, making it a sharper, faster way to inform your content strategy and creator partnerships.
What to expect
Brand DNA is available now for all Later admins with Social Listening enabled. Head to your dashboard to generate your first report.
Original source Report a problem - Jun 3, 2025
- Date parsed from source:Jun 3, 2025
- First seen by Releasebot:Mar 17, 2026
Why Hashtags Are Trending
Social Listening releases AI-powered explanations for trending hashtags, turning raw data into contextual insights. Users can hover over a hashtag to see an AI-generated rationale, revealing why it gains traction and helping teams move from metrics to narrative intelligence.
We’ve introduced AI-powered explanations for trending hashtags, turning raw data into clear, contextual insights. This feature helps you understand why a hashtag is gaining traction—not just that it is. Just hover over the hashtag to invoke the modal!
Why it matters
You can now move beyond surface-level metrics and tap into the narrative behind the trend. It's one more step toward turning social listening into actionable intelligence.
What to expect
Each trending hashtag will now include a short, AI-generated explanation. In rare cases where data is insufficient, no explanation may appear—but we expect this to be the exception.
Original source Report a problem - Mar 26, 2025
- Date parsed from source:Mar 26, 2025
- First seen by Releasebot:Mar 17, 2026
Competitive Benchmarking V2
Social Listening releases an updated navigation bar that lets users switch between views and manage up to five separate competitor lists for different brands, with cloning to jump-start new comparisons. This enables clearer, brand-level insights and faster multi-brand strategy for pitches and tracking.
Managing multiple competitors across different brands
Managing multiple competitors across different brands was previously a challenge with a single shared list. Our updated navigation bar makes it easier to create, view, and manage separate competitor sets for your distinct brands.
What’s new
- New navigation bar to switch easily between views
- Create and manage multiple competitor lists (up to 5) for your different brands
- Clone competitor lists to jump-start new comparisons
How this helps you
Segmenting competitor analysis by brand unlocks clearer strategic insights. Quickly compare performance across industries or market positions without rebuilding lists each time.
Try it in your workflow
Use this when pitching strategies to different clients or when tracking multiple brands you manage. Duplicate a list to adapt it quickly to a new market segment.
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