Later Release Notes

We've improved Shareable Influencer Reviews to help your team review creators and move campaigns forward with less effort. While core functionality remains the same, we’ve made some key enhancements.

Here's what's new:

• Search creators faster: Find specific creators by name or handle.
• Sort the way you work: Sort creators by followers, engagement rate (now available for TikTok), creator rate, or net votes.
• Switch between views: Toggle between table and list views.
• More creator insights at a glance: View connected social channels, audience demographics, rates, campaign concepts, and comment counts in one place.

Big news! Later has partnered with YouTube to bring you a better way to track YouTube campaigns. You can now view the latest YouTube performance metrics in Later Influence to help you evaluate creators and make more informed campaign decisions.

• Automatic campaign reporting: If your campaign includes YouTube deliverables, Later automatically reports campaign activity to YouTube across three levels: campaign, creator participation, and video content.
• Link creator content with a campaign code: Creators can link their YouTube content to a campaign using a campaign code, either during publishing or after their content is live.
• Track linking status: View the status of linked YouTube content directly from the Workflow > Content tab.
• Up-to-date performance insights: Once content is linked, self-reported YouTube performance metrics refresh automatically.

We've updated Draft Review Links to make it easier for collaborators to review content, provide feedback, and stay aligned throughout the approval process. Here's what's new:

More flexibility when creating Draft Review Links

• Choose whether to display internal comments and creator-submitted concepts
• Set an expiration date for access to the Draft Review Link

More visibility for reviewers

• Preview content and draft due dates
• View creator information, including connected social channels
• Use Quick Replies to provide feedback faster

We’ve made adding and importing creators more flexible, so your team can build richer, more accurate creator records from the start.

The Add and Import flows now support the full range of social networks available on the platform, so creator profiles can include the channels where they are actually active.

You can now add or import creator handles across Instagram, TikTok, Facebook, YouTube, Pinterest, Snapchat, Twitter/X, Website, and Mavely. Email is also optional in the CSV import flow, making it easier to bring creators into Later Influence even when contact details are not immediately available.

For brands that need to avoid marketing to minors, Creator Search now includes a dedicated Age 21+ audience filter. This makes it easier to find creators whose audiences align with your industry requirements across both Instagram and TikTok.

We’ve also added a new audience insights chart in the Lightbox view, giving you a quick visual breakdown of each creator’s 21+ vs. under-21 audience split before you reach out.

Here's what’s new:

• New Age 21+ audience filter available in Creator Search for both Instagram and TikTok
• New audience insights chart in the Lightbox view showing the 21+ vs. under-21 audience distribution for Instagram and TikTok

Find creators whose audience actually matches your target market. You can now filter Instagram and TikTok creators by the exact percentage of their audience from a specific location, anywhere from 0 to 100%. A creator with an 11% audience share in your target market and one with 75% are no longer treated the same. Now, you have the ability to set your minimum threshold and surface only the creators whose audience composition truly fits your campaign.

How to use it:

Scroll to

Location

→ select "Country is" → "At least" → drag the slider to set your minimum percentage.

Stay tuned! Minimum percent filters will soon be rolled out across all other Audience demographic filters.

Previously, Later Influence refreshed performance data for a creator's 25 most recent Instagram posts. For high-volume creators, that meant a post could fall out of the tracking window quickly and insights would stop updating.

We've expanded that window from 25 to 100 posts, significantly reducing the chance of losing performance data mid-campaign.

A manual "Refresh Instagram Insights" button is also on the way, giving you a way to pull updated data even when a post or campaign no longer meets the automatic refresh criteria.

Public Campaign Summary

Your campaign briefs contain sensitive stuff: creative concepts, scripts, and strategic documents you wouldn’t want just anyone to access. Until now, all of it was visible to anyone browsing Find Campaigns. That’s no longer the case.

With the new Public Campaign Summary (found in the Brief tab in Campaign Setup), you control what creators see before they’re accepted. Use it to sell them on the opportunity share timelines, compensation, content style, and platforms - while keeping the details that matter most under wraps until the right creators are in.

Already have campaigns running? Existing briefs won’t change automatically. You’ll need to add a Public Campaign Summary to enable the new behavior.

Brand DNA is now available in Later Social. Powered by AI, it gives you an on-demand analysis of how your brand shows up on Instagram, including your identity, voice, content opportunities, and the creators best suited to amplify it.

Why it matters

Instead of piecing together your brand's Instagram presence manually, Brand DNA gives you a clear, structured picture in seconds. You can also run a side-by-side comparison with a competitor to see how you stack up, making it a sharper, faster way to inform your content strategy and creator partnerships.

What to expect

Brand DNA is available now for all Later admins with Social Listening enabled. Head to your dashboard to generate your first report.

We’ve introduced AI-powered explanations for trending hashtags, turning raw data into clear, contextual insights. This feature helps you understand why a hashtag is gaining traction—not just that it is. Just hover over the hashtag to invoke the modal!

Why it matters

You can now move beyond surface-level metrics and tap into the narrative behind the trend. It's one more step toward turning social listening into actionable intelligence.

What to expect

Each trending hashtag will now include a short, AI-generated explanation. In rare cases where data is insufficient, no explanation may appear—but we expect this to be the exception.

Managing multiple competitors across different brands

Managing multiple competitors across different brands was previously a challenge with a single shared list. Our updated navigation bar makes it easier to create, view, and manage separate competitor sets for your distinct brands.

What’s new

• New navigation bar to switch easily between views
• Create and manage multiple competitor lists (up to 5) for your different brands
• Clone competitor lists to jump-start new comparisons

How this helps you

Segmenting competitor analysis by brand unlocks clearer strategic insights. Quickly compare performance across industries or market positions without rebuilding lists each time.

Try it in your workflow

Use this when pitching strategies to different clients or when tracking multiple brands you manage. Duplicate a list to adapt it quickly to a new market segment.