LinkedIn Ads Release Notes

Thought Leader Ads expansion

Leverage influential and trusted advocates for your brand, including customers. Unlock additional use cases for Thought Leader Ads such as customer testimonials and influencer marketing. We're expanding Thought Leader Ad's capabilities so that advertisers can sponsor content from any member – not just employees – for any Page or Showcase Page that they manage.

Available within the media library, advertisers can select from a vast pool of Shutterstock images for their single image ad campaigns.

Having to manually create UTM parameters is time consuming, inefficient and prone to errors. Our new process makes it easier, which means you'll have more effective measurement. And since UTMs do not leverage third party cookies or IP addresses, they provide a stable measurement tool.

Leverage LinkedIn's advanced algorithm to dynamically adjust bid prices for your Sponsored Messaging campaigns. This automation ensures that advertisers' budgets are utilized as efficiently as possible, maximizing the volume of messages delivered within the allocated budget. The intelligent subject lines feature uses AI to generate compelling subject lines for Sponsored Messages.

Sponsored LinkedIn articles

We're giving advertisers the ability to amplify their existing LinkedIn articles in a way that renders exactly how they render organically in feed today: as an external article post. Sponsored LinkedIn articles are long-form, blog style content that are written on LinkedIn and have a LinkedIn URL.

Capture leads directly from boosted Page posts. You'll no longer need to recreate the post as an ad in Campaign Manager, which helps you save time.

LinkedIn recently introduced revenue measurement of target companies in the Revenue Attribution Report. By attributing revenue at the company level, advertisers can gain insight into revenue drivers and how LinkedIn marketing efforts impact their pipeline.

To make it easier to capture online conversions, we’ve enhanced our Google Tag Manager setup for Conversions API. Now, you can easily map attributes right in Google Tag Manager, and the template takes care of hashing emails for you. We've also added extra checks to help prevent errors, so you spend less time troubleshooting and more time learning from your data.

Brand Lift Testing is now even more reliable thanks to multi-question surveys within a single impression and a shift that favors survey clicks over pure reach.

Measurement Insights, a new tab in Campaign Manager, provides advertisers with a centralized view of full-funnel performance at the account level.