LinkedIn Ads Release Notes

No longer do you have to worry about missing or inaccurately counting conversions. Website Actions simplifies your advertising journey, as it enables you to measure and retarget button clicks on your website without the need for complex event tracking installations. It seamlessly captures actions based on CTAs, page visits, and data automatically, without the hassle of additional on-site code.

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With new features such as immersive ad experiences, event discovery, registrations, and viewership will see a significant boost. By increasing engagement and click-through rates these features offer advertisers high ROI opportunities for their event strategies.

Advertisers will have access to all of their marketing content, regardless of ad objective or format. It offers a new way to initiate campaigns by starting with content discovery, supported by in-platform recommendations and insights, as well as identifying sponsorship-worthy posts and thought leaders.

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Available within the media library, advertisers can select from a vast pool of Shutterstock images for their single image ad campaigns.

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Leverage LinkedIn's advanced algorithm to dynamically adjust bid prices for your Sponsored Messaging campaigns. This automation ensures that advertisers' budgets are utilized as efficiently as possible, maximizing the volume of messages delivered within the allocated budget. The intelligent subject lines feature uses AI to generate compelling subject lines for Sponsored Messages.

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We're giving advertisers the ability to amplify their existing LinkedIn articles in a way that renders exactly how they render organically in feed today: as an external article post. Sponsored LinkedIn articles are long-form, blog style content that are written on LinkedIn and have a LinkedIn URL.

Thought Leader Ads expansion

Leverage influential and trusted advocates for your brand, including customers. Unlock additional use cases for Thought Leader Ads such as customer testimonials and influencer marketing. We're expanding Thought Leader Ad's capabilities so that advertisers can sponsor content from any member – not just employees – for any Page or Showcase Page that they manage.

Having to manually create UTM parameters is time consuming, inefficient and prone to errors. Our new process makes it easier, which means you'll have more effective measurement. And since UTMs do not leverage third party cookies or IP addresses, they provide a stable measurement tool.

Capture leads directly from boosted Page posts. You'll no longer need to recreate the post as an ad in Campaign Manager, which helps you save time.

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Focusing on quality over quantity is critical when it comes to driving better business ROI and sales pipeline. With Qualified Leads Optimization (QLO) you can optimize campaign delivery to reach and convert members most likely to meet your pipeline criteria, such as Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs).

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