LinkedIn Ads Updates & Release Notes

Promote an event happening off of LinkedIn directly on LinkedIn without creating a LinkedIn Event page. Maintain a seamless attendee journey while unlocking LinkedIn reach, targeting, and performance.

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The lead generation objective for Event Ads enables advertisers to optimize event promotion for lead volume by gating events with LinkedIn Lead Gen Forms, enabling capture of qualified, first‑party leads directly on‑platform and seamless CRM integration.

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Move beyond vanity metrics with full‑funnel event measurement that shows what’s driving registrations, attendance, pipeline, and revenue across LinkedIn Live and Event Ads.

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Event Analytics bring organic and paid performance together in one view, helping you understand who engaged, how they showed up, and what drove impact across the full event funnel.

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Turn your event recording into LinkedIn ready video clips by selecting key moments and reusing them for post event promotion, extending reach and engagement well beyond the live moment.

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Organizers now have access to Persistent Stream Key that allows them to instantly access a dedicated stream key and RTMP URL tied to their Page, powering early equipment testing, encoder configuration, and broadcast readiness ahead of go-live.

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Boost a personal LinkedIn post to reach professionals beyond your immediate network and accelerate engagement on content that’s already resonating.

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Boost turns an existing post, Page update, or event into an ad directly on the LinkedIn feed without needing to build a full campaign. Choose whom to reach, set a budget, and start growing visibility and engagement instantly.

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Page Boost helps you boost eligible LinkedIn Page posts to expand reach through a simplified, lighter-weight campaign experience. Pages using Boost grew followers 2x faster than similar non-boosted pages. Simply select your objective, define your audience, and set a budget and schedule to promote posts to the right professionals.

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Turn your LinkedIn Event into a paid promotion in just a few clicks. Boost your event to drive registrations ahead of time, increase live engagement as it happens, and extend impact after the event—all directly from the event experience, no ad expertise required.

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Mobile Boosting let's you launch and manage Boosting in just a few taps from your mobile device, so you can amplify content the moment it gains traction.

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No longer do you have to worry about missing or inaccurately counting conversions. Website Actions simplifies your advertising journey, as it enables you to measure and retarget button clicks on your website without the need for complex event tracking installations. It seamlessly captures actions based on CTAs, page visits, and data automatically, without the hassle of additional on-site code.

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With new features such as immersive ad experiences, event discovery, registrations, and viewership will see a significant boost. By increasing engagement and click-through rates these features offer advertisers high ROI opportunities for their event strategies.

Advertisers will have access to all of their marketing content, regardless of ad objective or format. It offers a new way to initiate campaigns by starting with content discovery, supported by in-platform recommendations and insights, as well as identifying sponsorship-worthy posts and thought leaders.

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Available within the media library, advertisers can select from a vast pool of Shutterstock images for their single image ad campaigns.

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