Linkedin Release Notes

Last updated: Feb 16, 2026

Linkedin Products

All Linkedin Release Notes (103)

  • Feb 1, 2026
    • Date parsed from source:
      Feb 1, 2026
    • First seen by Releasebot:
      Feb 16, 2026
    • Modified by Releasebot:
      Mar 3, 2026
    Linkedin logo

    Linkedin Marketing API by Linkedin

    February 2026 - Version 202602 (Latest)

    LinkedIn introduces new attribution fields in Videos API to track third party templates and linkbacks. Starting with 202602, optional templateName and linkbackContext enable attribution and deep linking to sources. Also Ad Campaigns API adds MAX_QUALIFIED_LEAD for LEAD_GENERATION to boost high quality leads.

    Product & Platform Announcements

    • Videos API: New Media Attribution Fields for Third-Party Integration
      Starting with the 202602 version, we have introduced two optional fields to the /videos endpoint's initializeUploadRequest: templateName and linkbackContext. Developers can now track and attribute videos created using third-party tools, companies, or templates. You can provide attribution metadata using the following optional fields:

      • templateName: A string identifying the name of the template used to create the video (Example: "Sunshine birthday wishes").
      • linkbackContext: A string that provides context for linking back to the original source, such as a URL pointing to the specific template or tool.
        These fields allow downstream systems to identify the source template or tool used during video creation and enable deep linking back to the original resource when needed. When a video is created with these attribution fields, LinkedIn can display the template name and provide a direct link to the source, enabling attribution and allowing advertisers and content creators to reference the tools or templates used during video creation.
    • Ad Campaigns API & Ad Budget Pricing API: Qualified leads available as optimization target for Lead Generation campaign objective
      Starting with the 202602 version, we have introduced MAX_QUALIFIED_LEAD as a supported value for optimizationTargetType field used in the /adCampaigns and /adBudgetPricing endpoints when using LEAD_GENERATION as campaign objectiveType. This optimizes lead generation campaigns to target high-quality leads using qualified lead data sent from Conversions API (where conversion rule type must be QUALIFIED_LEAD) or CRM data shared from Business Manager. Learn more here.

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  • January 2026
    • No date parsed from source.
    • First seen by Releasebot:
      Jan 28, 2026
    Linkedin logo

    LinkedIn Ads by Linkedin

    Drive Better Results with Website Actions

    No longer do you have to worry about missing or inaccurately counting conversions. Website Actions simplifies your advertising journey, as it enables you to measure and retarget button clicks on your website without the need for complex event tracking installations. It seamlessly captures actions based on CTAs, page visits, and data automatically, without the hassle of additional on-site code.

    Learn more

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  • January 2026
    • No date parsed from source.
    • First seen by Releasebot:
      Jan 26, 2026
    Linkedin logo

    LinkedIn Ads by Linkedin

    Amplify engagement with Live Event Ad features

    With new features such as immersive ad experiences, event discovery, registrations, and viewership will see a significant boost. By increasing engagement and click-through rates these features offer advertisers high ROI opportunities for their event strategies.

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  • January 2026
    • No date parsed from source.
    • First seen by Releasebot:
      Jan 22, 2026
    • Modified by Releasebot:
      Jan 28, 2026
    Linkedin logo

    LinkedIn Ads by Linkedin

    Unifying paid and organic content accessibility

    Advertisers will have access to all of their marketing content, regardless of ad objective or format. It offers a new way to initiate campaigns by starting with content discovery, supported by in-platform recommendations and insights, as well as identifying sponsorship-worthy posts and thought leaders.

    Learn more

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  • January 2026
    • No date parsed from source.
    • First seen by Releasebot:
      Jan 18, 2026
    • Modified by Releasebot:
      Jan 28, 2026
    Linkedin logo

    LinkedIn Ads by Linkedin

    Seamless Shutterstock integration for enhanced LinkedIn

    Available within the media library, advertisers can select from a vast pool of Shutterstock images for their single image ad campaigns.

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  • January 2026
    • No date parsed from source.
    • First seen by Releasebot:
      Jan 18, 2026
    Linkedin logo

    LinkedIn Ads by Linkedin

    Elevate Sponsored Messaging with Max Delivery and Intell

    Leverage LinkedIn's advanced algorithm to dynamically adjust bid prices for your Sponsored Messaging campaigns. This automation ensures that advertisers' budgets are utilized as efficiently as possible, maximizing the volume of messages delivered within the allocated budget. The intelligent subject lines feature uses AI to generate compelling subject lines for Sponsored Messages.

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  • January 2026
    • No date parsed from source.
    • First seen by Releasebot:
      Jan 18, 2026
    • Modified by Releasebot:
      Jan 28, 2026
    Linkedin logo

    LinkedIn Ads by Linkedin

    Build trust via your company page assets by sponsoring

    Learn more

    We're giving advertisers the ability to amplify their existing LinkedIn articles in a way that renders exactly how they render organically in feed today: as an external article post. Sponsored LinkedIn articles are long-form, blog style content that are written on LinkedIn and have a LinkedIn URL.

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  • January 2026
    • No date parsed from source.
    • First seen by Releasebot:
      Jan 18, 2026
    Linkedin logo

    LinkedIn Ads by Linkedin

    Use the power of company advocates to build audience

    Thought Leader Ads expansion

    Leverage influential and trusted advocates for your brand, including customers. Unlock additional use cases for Thought Leader Ads such as customer testimonials and influencer marketing. We're expanding Thought Leader Ad's capabilities so that advertisers can sponsor content from any member – not just employees – for any Page or Showcase Page that they manage.

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  • Jan 1, 2026
    • Date parsed from source:
      Jan 1, 2026
    • First seen by Releasebot:
      Mar 3, 2026
    Linkedin logo

    Linkedin Marketing API by Linkedin

    January 2026 - Version 202601

    Ad Analytics API introduces EventWatchTime and VideoWatchTime metrics in 202601. Partners can track eventViews, eventWatchTime, averageEventWatchTime, and costPerEventView, plus thresholded audiences. Video metrics include videoWatchTime and averageVideoWatchTime to sharpen engagement insights.

    Product & Platform Announcements

    • Ad Analytics API: New Event and Video Watch Time metrics available

    Starting with the 202601 version, we have introduced two sets of new metrics to be returned for /AdAnalytics endpoint: EventWatchTime metrics and VideoWatchTime metrics.

    For events, API partners can now measure eventViews, eventWatchTime, averageEventWatchTime and costPerEventView, plus thresholded variants for audiences who watched over 15 seconds, 30 seconds, or 2 minutes. These signals help advertisers better understand audience quality and downstream engagement beyond basic view counts, making it easier to evaluate which events and audiences are driving meaningful attention.

    For video, the videoWatchTime and averageVideoWatchTime metrics are now available. These metrics provide additional data on the duration that sponsored videos are viewed, supporting more detailed analysis of video engagement and viewer retention.

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  • Sep 30, 2025
    • Date parsed from source:
      Sep 30, 2025
    • First seen by Releasebot:
      Jan 28, 2026
    Linkedin logo

    LinkedIn Ads by Linkedin

    09/30/25 - Generate more qualified leads

    Focusing on quality over quantity is critical when it comes to driving better business ROI and sales pipeline. With Qualified Leads Optimization (QLO) you can optimize campaign delivery to reach and convert members most likely to meet your pipeline criteria, such as Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs).

    Learn more

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