Snapchat Release Notes

Making Computing More Human with SPECS

It's a weird time to be launching a new computer. We're being told that AI will take our jobs and virtual worlds will replace the real one. We don't accept that future. Making people irrelevant is not progress. Computers should make humanity more important, not less.

Our bet is on you. On your imagination, your creativity, your relationships, and what we can do together. Technology should add to your life, not cut you out of it.

More than a decade ago, we set out to build a new computer from the ground up, around people. That led to SPECS, a new kind of computer built into a pair of augmented reality glasses. Our vision is to make computing more human.

SPECS look different because they are different. We built them around how people interact with the world: we see what's around us, think about what to do, and then act. See-through lenses bring digital experiences into your surroundings, and our AI-native operating system is designed to help you get things done through natural interactions using your hands and voice. SPECS feature computing hardware built directly into the glasses without a puck or tether.

The future isn't about what computers can do. It's about what you can do.

Today, we're showing what you can do with SPECS, including new augmented reality (AR) experiences, SPECS Intelligence, innovative partnerships across industries, a new charging case with cellular connectivity, and SPECS First Look at Westfield Century City in Los Angeles, where you can try SPECS in-person starting October 1st.

Meet SPECS Intelligence

Today we introduced SPECS Intelligence, a new anticipatory AI service from Snap designed to work across iPhone, Mac, and SPECS AR glasses. It builds an understanding of your goals, priorities, relationships, and routines from the apps and tools you choose to connect, helping you focus on what matters now while making progress towards your longer-term goals.

Rather than waiting for a prompt, SPECS Intelligence is designed to anticipate when help would be useful and surface relevant information and actions at the right moment. On SPECS AR glasses, it is designed to extend that personal context into the physical world by bringing relevant information directly into view.

Starting today in the U.S., anyone 18+ can download the SPECS app for iOS and try the SPECS Intelligence preview. You can also join the waitlist at specs.com/intelligence or directly within the SPECS app for invitation-only early access to the fuller SPECS Intelligence experience on Mac.

Learn more about SPECS Intelligence here.

Learn, Play and Watch

SPECS help you do the things you care about in the real world, from practicing a skill to bringing your imagination to life.

Together with the NBA and WNBA, we're building interactive basketball experiences that help fans practice in a whole new way. Using a real ball and hoop, SPECS can layer visual guidance, drills, and progress cues directly onto the world around you, making it easier to work on your game.

Coming next year, ALO Wellness Club will bring movement, recovery, and mindfulness into every part of the day through guided experiences designed to extend the practice beyond the mat, whether you're walking through the park, stretching at home, or taking a moment to reset between meetings.

You can also sharpen your footwork with the Soccer Skills Lens. It puts you on a virtual training course with dribbling drills that get progressively more challenging as you advance. Or work on your golf swing with a Lens that helps improve your swing mechanics or putting stroke. Developed with guidance from PGA Professionals, SPECS can analyze your golf movements and provide personalized advice.

In partnership with HBO Max, we're bringing the world of Harry Potter to SPECS AR glasses in celebration of the new HBO Original Series, Harry Potter and the Philosopher's Stone, premiering this Christmas. The new Harry Potter Lens lets you step into milestone moments from the story, from receiving a Hogwarts acceptance letter, to choosing a wand, to casting iconic spells.

For knowledge seekers, SPECS make education more immersive, engaging, and hands-on. AI on SPECS AR glasses can bring contextual information into your view or teach you about your surroundings. Or you can explore an educational Lens to learn about specific subjects. For example, the Apollo 11 Lens brings history and science into your space with an interactive, virtual recreation of the historic moon mission. You can also learn about the night sky with Starmap, which overlays constellations onto your surroundings so you can explore the stars from anywhere, at any time.

For those looking to watch the latest content and TV shows, the SPECS browser enables streaming from YouTube, HBO Max, and more. With a massive virtual display that feels like a 115-inch cinema screen placed about 10 feet away, watching content on SPECS is cinematic and immersive. And SPECS AR glasses feature a Travel Mode which keeps the screen stable even on a moving train or flight.

With Spotify, SPECS provide the right soundtrack for whatever you're doing. Whether you're looking for music, or your next podcast, just tell SPECS what you're in the mood for, or take a picture, and Spotify can take it from there to recommend a playlist based on the moment.

Connect and Share

Being together is part of what makes us human. It should be part of computing, too. With Connected Lenses, digital experiences can be shared in the same physical space. Games like Jimmy Butler's new Dominoes Lens, Chess, Table Tennis, and more make it fun to challenge your friends wherever you are.

And when you're apart, SPECS offer new ways to help you stay in touch with the people who matter most. Bluetooth pairing lets you connect SPECS to your phone so you can take calls, see notifications, and listen to music while keeping your hands free and your attention on the world around you.

We also redesigned Snapchat just for SPECS AR glasses. With Snapchat on SPECS, simply snap your fingers to take a Snap, or start a hands-free video call.

Privacy is deeply important to us and is built into the design of SPECS AR glasses. SPECS do not use facial recognition to identify people. SPECS do not record the world to understand it, and don't continuously record or save audio, video, or photos. When a wearer takes a photo or records video or audio, a prominent external LED in the center of the frames lights up or flashes to let people nearby see that recording is happening. To make sure the user stays in control, you choose what information and services SPECS can access, and Lenses will ask before accessing sensitive information.

With SPECS Intelligence, you choose what you connect and what information SPECS Intelligence can use. SPECS Intelligence is designed so Snap personnel cannot view or access the personal content you use with the service. We do not use personal content from connected accounts to train or fine-tune AI models or to serve you personalized ads. SPECS Intelligence uses on-device processing and secure cloud infrastructure, with security protections wherever data is processed.

Learn more about our approach to privacy at specs.com/privacy.

Translate, Navigate, and Shop

SPECS can also help you translate a conversation, find your way around a new city, or see how a new purchase would fit in your home.

With Translation, SPECS AR glasses can overlay closed captions when someone speaks in a different language. Supporting 60 languages, SPECS tracks the speaker, translates their words into your language of choice, and displays subtitles directly in your field of view.

Navigation on SPECS AR glasses takes on a whole new dimension. While walking, you can input a destination or, for a hands-free experience, tell SPECS where you want to go. You'll get directions overlaid on the world with optional voice guidance. The guidance arrows move with you as you go to keep you heading in the right direction.

And with Tripadvisor, when you're out in the world SPECS can help you find nearby restaurants, landmarks, and experiences, get recommendations in the moment, translate reviews and local phrases, and convert currency.

SPECS AR glasses make online shopping more immersive and practical. Powered by the Shopify Catalog, you can browse products in 3D and place them at full scale in the room around you to see how a potential purchase would fit in your home. When you're ready to buy, you can checkout and purchase right from the retailer's website.

A Workspace Around You

SPECS can transform almost any location into an immersive, flexible workspace. SPECS can connect to your computer wirelessly, expanding your workstation beyond the boundaries of a traditional desktop.

Experiences like Whiteboard turn any room into an area for brainstorming and organizing. Whiteboard makes it easy to brainstorm, organize workflows, create diagrams, and more from wherever you are. And SPECS support bluetooth peripherals like keyboards, making it easy to edit documents on-the-go from anywhere.

For businesses, we are partnering with a wide range of enterprise partners including Salesforce, Amazon Web Services, NVIDIA, Trifork, Hololight, and more to bring SPECS capabilities directly to where work happens. The majority of jobs aren't desk jobs. With SPECS enterprise partners, we are bringing computing beyond the desk to support use cases across store floors, inside factories, or in the field, where workers need their hands free and their eyes up.

To learn more about SPECS Enterprise offerings, head here.

Stay Powered and Connected

To help you stay connected even when you're away from Wi-Fi, we're introducing a new SPECS Charging Case with Cellular. Sold separately, it provides four additional charges and offers cellular connectivity from leading wireless carriers around the world, so you can stay powered and connected wherever you go.

In the US, we're partnering with Verizon to make it easier for people to try, buy, and stay connected with SPECS AR glasses. With Verizon, SPECS customers will have access to custom data plans, flexible financing, intuitive digital setup, and hands-on experiences in select Verizon stores.

The SPECS Connected Case bundle will be available for $2,395. Verizon will offer eligible customers financing options, including a 36 month payment plan. Connected Wearable data plans are available from $10/month for Verizon customers and from $20/month for non-Verizon customers.

We’re also partnering with global carriers, including Orange in France, and EE in the UK. Data plans will be available through the respective carrier partners, with pricing details to come.

Try SPECS for Yourself

The experiences we're sharing today are just a starting point. Developers have been building alongside us throughout this journey, and we look forward to continuing to make Lens creation and creativity easy and accessible through Lens Studio.

The best way to truly understand SPECS AR glasses is to try them. Beginning October 1, the SPECS First Look will be available at Westfield Century City in Los Angeles. There, you can experience SPECS in person, meet members of the team, and check out what we're building. As more experiences become available, the SPECS First Look will evolve, with new content and reasons to come back throughout the holiday season.

Shipping is expected to begin later this fall in the United States, United Kingdom, and France. To learn more and pre-order SPECS for $2,195 with a $200 refundable deposit, visit SPECS.com.

Introducing SPECS Intelligence

Today, we introduced SPECS Intelligence, a new anticipatory AI service designed to work across iPhone, Mac, and SPECS augmented reality (AR) glasses. SPECS Intelligence helps you manage what needs attention today, so you can make progress toward your longer-term goals.

SPECS Intelligence builds an understanding of your goals, priorities, relationships, and routines from the apps and tools you choose to connect. The service is designed to carry that personal context across devices and deepens its understanding over time, helping you move between work, personal responsibilities, and the things you care about.

SPECS Intelligence is designed to anticipate when help would be useful and surface relevant information and actions without waiting for a prompt. Before a meeting, it could highlight decisions to make, questions to ask, and things to remember. For an upcoming trip, it could bring together flight, hotel, and dinner plans while flagging a work deadline that falls during the visit.

The broader experience also includes Corners, which organize areas of your life such as work and family, and Goals, which help you set and track what you want to achieve. Together, these experiences are designed to connect everyday tasks with the broader priorities that matter to you.

While you do not need SPECS AR glasses to use SPECS Intelligence, with SPECS your personal context extends into the physical world by bringing relevant information directly into view. For example, when you're traveling, say “Hey SPECS,” to see relevant flight details, hotel information, reservations, and reminders in your field of view. Or before going to work, ask SPECS about your day to get a full daily briefing that gives you a schedule overview and provides meeting prep where possible.

Privacy and SPECS Intelligence

You choose what you connect and what information SPECS Intelligence can use. SPECS Intelligence is designed so Snap personnel cannot view or access the personal content you use with the service. Personal content from connected accounts will not be used to train or fine-tune Snap’s AI models, or to serve personalized ads.

SPECS Intelligence uses on-device processing and secure cloud infrastructure, with security protections wherever data is processed.

Learn more about our approach to privacy at specs.com/privacy.

Early Access and Preview

You can join the waitlist for early access at specs.com/intelligence or within the SPECS app. The full early-access experience will be offered exclusively through the SPECS Mac app, by invitation only. As access rolls out, selected users will receive an email invitation to sign in on Mac and connect their everyday apps.

Starting today, anyone 18+ in the U.S. can download the SPECS app for iOS and try the SPECS Intelligence preview with no invitation required. By connecting your Google account, you will be able to discover insights about where you spend your time and attention, based on Gmail and Google Calendar. The mobile preview focuses on these personal insights; it does not include the broader service’s anticipatory suggestions or actions.

Download the SPECS mobile app here to get started today.

IRL meet-ups often start from a simple spark of conversation: A message turns into an idea, an idea turns into a plan, and time spent together becomes a memory. That’s why today we are introducing Snapchat Plans, a new suite of features that gives Snapchatters a new way to create, share, and manage their real-world plans with friends, all in one place. Right where they are already chatting!

Now, Snapchatters can:

• Send and receive invitations from mutual friends
• Track key details like time, date, and attendees
• Keep plans in one easy-to-find place
• And soon, Snapchatters will be able to create events directly within a chat

Snapchat has always been where friendships stay close, and conversations stay active. And increasingly, it’s where plans begin. 35% of recently surveyed U.S. Snapchatters ages 13–24 say they use group chat to make plans and organize events. Snapchat Plans builds on those existing behaviors by giving friends a dedicated way to organize everything from birthday celebrations and sporting events to study sessions and weekend hangouts.

Creating a Snapchat Plan is simple. Snapchatters can add a title, choose a date and time, invite up to 200 friends, and personalize their event with dynamic Bitmoji-powered cover art that automatically updates as the plan comes together. Invitations are then delivered directly within a one-on-one chat with each invited friend, where guests can quickly RSVP with Going, Maybe, or Can't Go without interrupting the conversation.

Plans are also easy to revisit whenever you need them. A brand new My Plans section on your Profile lets you quickly browse all your current, upcoming, and past Snapchat Plans in one place. When viewing a Friendship Profile, you'll also see an Our Plans section that highlights the events you share with that friend, making it easy to start scheduling your next get-together.

Once a Snapchat Plan is created, hosts can view who's attending, invite additional friends, or update details as needed. Guests can view the full guest list, update their RSVP at any time, and receive a reminder 1 hour before the event starts, helping everyone stay on the same page from the first invite through the day of the event.

Like conversations on Snapchat, Snapchat Plans are private and invite-only, giving friends a familiar and trusted place to coordinate the moments that matter most. No more missed get-togethers because of buried messages, lost details, or forgetting to create an invitation. Snapchat Plans make it easier to organize these special in-person moments with your friends. Because when planning is easier, showing up is easier, and that’s where the best moments happen.

Happy hanging!

Now Playing Brings Music Sharing to Snap Map

A new way to share your music with friends, straight from Spotify

Today, we're introducing Now Playing on Snap Map, a new way for Snapchatters to share what they’re listening to with friends. Snap Map is already one of the most popular maps on mobile, with more than 450M people using it each month, and Now Playing adds a new layer of expression to the experience.

Starting with Spotify, Snapchatters can link their account, choose who can see their listening activity, discover songs through the people they already talk to every day, and save tracks to Spotify from Snap Map, Spotlight, and Sound Pages.

“Music is one of the most personal ways people express themselves, and it becomes even more meaningful when it brings friends closer," said Snapchat Head of Music, Manny Adler. "Now Playing adds a new layer of expression and discovery to Snap Map, helping Snapchatters share the soundtrack to their day and find new music through the people they already know.”

How it works

Now Playing lives on Snap Map, where you can see what friends are listening to in real time. Tap a track to explore Spotlight videos using the same sound, open it on Spotify, or save it to your Liked Songs. You can also save songs directly to Spotify from Spotlight videos and Sound Pages.

Linking your Spotify account

Linking your Spotify account is simple. You can connect Spotify through entry points on the Map, Sounds, friend profiles, or in Settings. Once linked, Snapchatters choose who can see their Now Playing status:

• Friends — share with your friends on Snapchat
• Friends on the Map — share only with friends you already share your location with
• Select Friends — choose specific friends
• No one — do not share your listening activity

Now Playing is out now wherever Spotify and Snapchat are available, with Canada coming soon. Link your Spotify account on Snap Map and start sharing the soundtrack to your day. 🎵👻

Introducing SPECS Augmented Reality Glasses

We built SPECS to bring AI assistance, work tools, entertainment, and shared experiences into the world around us, helping people create, connect, learn, and get things done while staying present.

Today at Augmented World Expo 2026, we introduced SPECS, our new augmented reality glasses.

When we started Snap, we believed technology could help people connect more deeply with one another. Over time, that belief led us to augmented reality. For more than a decade, we've been building toward a future where computers can understand the world the way we do, not just through text and taps, but through sight, sound, movement, and context.

Computers have become smaller, more powerful, and more personal. They went from filling entire rooms to fitting in our pockets. But as computers became more capable, they also demanded more of our attention. Too often, we find ourselves looking down at a screen instead of looking at the people we're with, the places we're exploring, or the things we're trying to learn.

We think technology can do better. We believe the best technology fades into the background, helping when it's needed and getting out of the way when it's not. That's why we built SPECS.

SPECS bring computing into the world around us. Instead of pulling us away from the moment, they make it possible to access information, entertainment, and assistance while staying engaged with the people and places around us. We believe augmented reality is the most natural way to use a computer because it aligns with how people already experience the world: visually, socially, and in three dimensions.

Built for everyday life

Building a computer that fits into a pair of glasses is incredibly difficult. From the beginning, our goal was simple: build something powerful enough for augmented reality and light enough to be worn for hours.

Today's devices often require a tradeoff. AI glasses are lightweight but limited in what they can do, while headsets are powerful but can feel isolating and cumbersome. We wanted to build something different.

SPECS are fully standalone, with no puck and no tether. They're made from high-performance Swiss TR90 polymer and come in two sizes, with the 47 mm model weighing just 132 grams and the 52 mm model weighing 136 grams. Removable inserts support a wide range of prescriptions.

The display system is powered by our proprietary liquid crystal on silicon technology, delivering a 51-degree field of view and 16 million colors. The result is a large, vivid display that feels like a 24-inch desktop monitor when you're working, or a 115-inch home cinema screen placed about 10 feet away when you're watching a movie.

We also redesigned our waveguide technology to create a clearer and more seamless view of the world around you. Our new waveguide uses billions of invisibly small nanostructures, so small that more than 10,000 can fit on the tip of a single hair. SPECS use the same advanced technology found in Boeing 787 Dreamliner windows, so the electrochromic lenses gently shift from clear to tinted in just 10 seconds.

Every design decision came back to the same idea: technology should feel natural. SPECS aren't designed to replace the world. They're designed to help us engage with it.

Useful in the moment

The promise of augmented reality isn't putting screens everywhere. It's making computing useful in the moment.

Imagine walking through a city and seeing directions exactly where you need them, measuring a space without pulling out a tape measure, or getting help from AI while you're working on a project instead of stopping to search for an answer. That's what makes augmented reality different.

SPECS can also transform almost any place into a workspace. You can cast a screen, stream content, open a whiteboard, or collaborate with others while remaining aware of the people and environment around you. And because augmented reality is inherently social, SPECS make entirely new kinds of shared experiences possible.

Developers have already built hundreds of Lenses for SPECS, unlocking shared experiences that screens cannot, from reading the green, to overlaying interactive lessons onto your drum set with Drum Kit, to education tools like Vector Fields that make invisible forces visible.

When people first hear about augmented reality, they often imagine existing software floating in front of their face. We think the opportunity is much bigger than that. Some experiences will help people learn, some will help people work, some will help people create, and some will simply be fun. Many of them haven't been imagined yet.

Built to understand the world

For augmented reality to feel natural, digital experiences need to understand the physical world around us. That's why SPECS are powered by two Snapdragon processors. One is dedicated to computer vision and the other is dedicated to running Lenses.

Together, they enable fast hand tracking, low latency, and responsive interactions that help digital content feel anchored in the real world. SPECS deliver 7-millisecond motion-to-photon latency, verified through advanced robotic measurement systems.

SPECS offer up to four hours of mixed-use battery life, including audio and video playback, Lenses, AI assistance, Bluetooth notifications, and more. The included charging case provides four additional charges on the go for up to 20 total hours of mixed use.

We've spent more than a decade building toward this moment. Along the way, we've invested across the entire augmented reality stack—from developer tools and our operating system to displays, optics, computer vision, and hardware. We've also filed more than 7,000 patents throughout SPECS development as part of that work.

Building a new kind of computer takes patience, but hardware is only the beginning.

A platform for developers

Every important computing platform has been defined by what people built with it. The PC became meaningful because developers built software. The web became meaningful because developers built websites. Smartphones became meaningful because developers built apps. We believe augmented reality will be no different.

Over the past year and a half, we've shipped 10 Snap OS updates with more than 40 new features and APIs. Developers have already published hundreds of Lenses for SPECS, and today we're introducing even more tools to help them build.

We’re introducing agentic development for building SPECS Lenses in Lens Studio through a developer preview rolling out in Claude Code, Codex, and Cursor. We're also introducing the SPECS Spatial Benchmark, the Migration Agent, and a new Native Development Kit that allows developers to bring their own code and libraries into Lens Studio.

We're excited to see what developers create next, especially as AI opens up entirely new possibilities for augmented reality.

AI that can see what you see

AI becomes more useful when it understands context. With SPECS, AI isn't limited to a text box. It can see what you see, understand what you're trying to accomplish, and help in the moment.

That means guidance can appear exactly where it's needed, information can be connected to the objects and places around you, and developers can build experiences that respond intelligently to the real world in real time.

We believe AI and augmented reality are a natural fit because both help people better understand and interact with the world around them. Of course, technology like this only works when people trust it.

Privacy from the beginning

Privacy has been a core design principle at Snap from the very beginning.

SPECS are designed to be transparent about how they work. They ask clearly before accessing sensitive information, and an LED indicator lights up when recording is taking place. SPECS prioritize on-device processing, and give people control over what gets stored, synced, shared, or deleted.

People should understand what information is being used and remain in control of their experience. Trust isn't something that can be added later—it has to be built in from the start.

Creativity inspires technology

One of the things we've learned over the years is that technology becomes meaningful when creative people use it in unexpected ways.

That's why we're launching a global SPECS campaign photographed by Steven Meisel and featuring Jimmy Butler, Imogen Heap, Hoyeon, Jack Harlow, and Kaia Gerber. Each Visionary has been working with Snap to imagine new SPECS experiences that will debut this fall, supporting creativity, expression, presence, and play.

We're excited to share more later this year.

Pre-order SPECS today

Today, SPECS are available for pre-order at SPECS.COM for $2,195, with a $200 refundable deposit.

SPECS are expected to ship this fall in the United States, the United Kingdom, and France.

We've spent years imagining what computing could look like if it worked more naturally with the way people experience the world. Today is an important step toward that future.

We believe the best technology doesn't pull us away from life. It helps us live it.

Snap Launches New Tools for SPECS Developers

Whether you’re starting from scratch or bringing work you’ve already built, new Lens Studio tools make it easier to create for SPECS

Today at AWE, we unveiled SPECS: a new kind of computer designed for real life, built into see-through glasses. SPECS are built from the ground up for augmented reality, so computing can move out of your pocket and into the world around you where life actually happens.

That shift creates a huge opportunity for developers. Instead of adapting phone apps to a new screen, developers can build experiences that understand the space around you, respond in the moment, and feel useful, shared, playful, and full of wonder.

And we want to make it easier than ever to build them.

Lens Studio started as a tool for making Snapchat Lenses. Today, it’s a powerful developer environment for real-world, immersive, and connected AR experiences. Over the past year and a half, we’ve shipped 10 Snap OS updates with more than 40 new features and APIs, and developers have already published hundreds of Lenses for SPECS.

Now, we’re introducing new tools and programs to help developers move faster — whether they’re exploring an idea, testing on device, bringing over existing work, or building a business.

A new agentic development framework

First, we’re rolling out the developer preview of agentic development for building SPECS Lenses in Lens Studio.

This brings Lens Studio agents and skills into the AI tools developers already use, including Claude Code, Codex, and Cursor. It can help with the repetitive but important parts of building: exploring ideas, prototyping, testing, debugging, optimizing, publishing, and improving experiences after they ship.

Developers stay in control by reviewing suggestions, steering the creative direction, and making final decisions.

A new benchmark for spatial AI

We’re also releasing the SPECS Spatial Benchmark to help developers understand how AI models perform on real-world spatial tasks — like reasoning about layouts, coordinates, object relationships, and how digital content should respond to the physical world.

Bringing existing work to SPECS

For teams with existing projects, we’re introducing new ways to bring that work to SPECS. Our Migration Agent helps port projects from tools like Unity into Lens Studio by translating project structures, visual components, and scene configurations into native Lens Studio structures.

And our new Native Development Kit lets developers bring C and C++ code directly into Lenses, so teams can reuse performance-critical work across areas like spatial mapping, physics, audio, networking, and navigation.

Partners are already putting these tools to work. Niantic Spatial is bringing their VPS to SPECS through the NDK, powering immersive real-world experiences. And Mapbox ported its Navigation Engine in less than two hours.

At launch, Commerce Kit will begin powering in-Lens purchases and subscriptions, so developers can build real businesses.

Join the SPECS Developer Program

Developers can join the SPECS Developer Program and start building with the new Lens Studio agents and skills today. Developers can also apply to test their best Lens prototypes on SPECS at Snap studios around the world, giving developers a chance to see how their ideas perform on hardware, refine their experiences, and prepare for this next generation of computing.

We can’t wait to see what you create!

Introducing Place Loyalty on Snap Map

Celebrate the places you love most – and see how your visits stack up

We all have them: The coffee shop that knows your order, the go-to restaurant you always suggest, the airport you practically live in. The places we visit most become part of our routines and part of who we are. Now, Snap Map reflects that. Today, we’re launching Place Loyalty, a new way to celebrate the spots you visit most often for our global community.

Place Loyalty highlights when you’re among the most frequent visitors to a place on Snap Map over the past year. Loyalty is determined by visits, and if you’re in the top 25% of Snapchatters who visit that place, you’ll see your ranking:

• 🥇Gold – Top 1%
• 🥈Silver – Top 10%
• 🥉Bronze – Top 25%

Are you a Gold-tier regular at your local café? A Silver-level airport pro? Now you’ll know.

As you explore your Snap Map, you may spot a "Top Visitor" badge directly on a location. Tap on the badge to see your loyalty brought to life, complete with category callouts and a shareable sticker showcasing your status. And for brands and chains, we aggregate your visits across all locations, so all of your visits to your favorite spots really count.

Snap Map has grown into one of the most used maps on mobile, with more than 435 million monthly active users connecting with friends and exploring what’s happening around them. From checking where friends are hanging out to discovering popular local spots, Snap Map plays a meaningful role in how our community experiences the world together — making features like Place Loyalty a natural extension of how people already use the map every day.

Your location on Snap Map is off by default and only shared with the friends you choose to share it with. Place Loyalty rankings are visible only to you, and your precise location is never shared with advertisers. You’re always in control — whether that means selecting specific friends, enabling Ghost Mode, or turning off location sharing altogether.

At Snapchat, we know that the best places aren’t just the ones we love — they’re the ones we go to with friends. To celebrate the launch, we’re also sharing the top local hotspots in New York and Los Angeles that are most popular for Snapchatters to visit with a friend:

Happy Snapping!

Get In Touch

For press requests, e
mail [email protected].
For all other inquiries, please visit our Support site.