TikTok Release Notes

Below is today's news made by TikTok USDS Joint Venture LLC.

Fandom and community have always lived on TikTok. From live entertainment events and cultural trends to creator commentary and global connection, TikTok is where people come together in real time around the moments they care about most. With 72% of users enjoying fan-made sports content, TikTok turns global football passion into a shared, participatory experience.

Today, we are launching a pilot of TikTok Pro Events in the U.S., a dedicated standalone application designed to deepen community immersion during major cultural milestones. Debuting with FIFA World Cup 2026™, TikTok Pro Events allows users to engage with global fan culture, explore trending videos, and access curated creator feeds directly within the app.

By completing fan-based tasks within the app – like searching for trending hashtags, visiting the FIFA World Cup 2026™ hub, and sharing content – users 18+ can earn stars that can be redeemed for exclusive benefits. These include official FIFA World Cup 2026™ merchandise through a dedicated in-app redemption store, TikTok Shop coupons valid for any purchase across the platform, or the opportunity to direct TikTok-funded charitable donations. To turn fan engagement into real-world impact, TikTok has partnered with Feeding America®, allowing users to direct platform-funded donations to help end hunger.

“We can end hunger when we come together, and our partnership with TikTok gives sports fans a simple and meaningful way to be part of that effort,” said Monica Lopez Gonzalez, chief marketing and communications officer at Feeding America. "By engaging with tournament content on TikTok Pro Events, the fan community can help direct earned Stars toward donations that support neighbors facing hunger. It’s a powerful example of how everyday actions, when multiplied across a community, can create meaningful impact and help ensure everyone has access to the food and resources they need to thrive.”

Alongside the behind-the-scenes perspectives delivered by our FIFA World Cup 2026™ Creator Correspondents, users can access our wider FIFA World Cup 2026™ Hubs within the main TikTok app by searching "FIFA World Cup." These hubs are powered by TikTok GamePlan — a comprehensive product suite that allows sports teams, leagues, and broadcasters to drive discovery, deepen engagement, and deliver real business results. This offers fans a dedicated space to discover content, creators, and broadcaster highlights from the tournament.

The TikTok Pro Events experience is now live for users in the U.S., debuting with the dedicated Fan Hub for the FIFA World Cup 2026™ as its inaugural pilot. Users can download TikTok Pro Events via the Apple App Store or Google Play Store to join the experience.