Pinterest Release Notes

If your holiday campaign anxiety is high, you’re not alone. Holiday campaigns come with a low hum of nerves. Budgets are bigger, expectations are higher and every decision on media or creative feels amplified.

Holiday campaigns don’t leave much room for guesswork. As shoppers move from inspiration to purchase, brands need to know what’s working, and adapt quickly when it isn’t. That’s especially important when reaching high-intent shoppers is a top holiday concern for marketers: according to tvScientific by Pinterest's 2026 Holiday & Seasonal Shopping Trends Report, 30% of marketers say reaching high-intent shoppers is their top stressor heading into the season.

This year, you have a new way to take the anxiety out of holiday optimization: the campaign optimization score. This new feature turns your campaign setup, signals and creative mix into a clear, at-a-glance score with specific ways to improve. It's one score that tells you exactly where to focus next, so nothing about your holiday setup is left to guesswork.

People who use Pinterest already show up ready to shop, so you’re starting in the right place. This guide shows you how to put your new campaign optimization score to work, pair it with live diagnostics and Pinterest Performance+ creative, and keep your campaigns improving while the season is on.

Let real-time recommendations sharpen every campaign

Campaign optimization score in Ads Manager gives you an instant read on how closely your campaign setup aligns with proven best practices for performance. Across all objectives, we see that higher campaign optimization scores correlate to better campaign performance.

You can use campaign optimization score when creating, editing or duplicating campaigns. Your score is built on three pillars - campaign setup, creative mix, and signal strength. It starts with a few simple foundations—focus on getting these right:

• Fully adopt Pinterest Performance+ so targeting, budgets and bidding work together, instead of relying on one-off manual tweaks.
• Give the system options. More creative variations and a broader product set help people see ads that feel relevant, which can lead to more impressions, clicks and conversions.
• Keep your audience broad, or use Pinterest Performance+ targeting, so it’s easier to find people who are likely to act.
• Choose a steady budget that’s big enough to hit your goals, and avoid changing it too often. If you’re unsure where to land, use Media Planner to see projected outcomes.

Stay present as people turn holiday inspiration into decisions

Two thirds of people who use Pinterest describe their sessions as purposeful shopping. And it’s not just focused—it drives expanded discovery: 71% say Pinterest helps them discover products and ideas they wouldn't normally encounter.

That combination of intent and discovery is your holiday advantage: when you connect with people in the moments they’re actively planning, you can influence what makes the list instead of just fighting for the last click. Use that mindset to pressure-test your holiday plans. Ask yourself:

• Are your current campaigns showing up in those decision-making moments?
• Are they helping people discover something new?
• Are you staying present as people move from inspiration to purchase?

Creative is the new currency of performance: how are you spending it?

Holiday shoppers don't scroll in a straight line, so your creative shouldn't look the same in every placement. Variety helps you show up in more of the moments when people are deciding what to buy—without relying on a single asset to do all the work.

Within each ad group, aim to run at least three different ad formats. Then expand the number of creatives in that same ad group so the system has more options to test. Once you move to five or more distinct ads, you give it enough signals to understand what resonates with different audiences and contexts.

When you toggle on Pinterest Performance+ creative, you let the system remix your existing assets into additional formats and variants without adding production overhead. That makes creative variety sustainable all season. That makes creative variety sustainable all season.

Put your biggest moments in the spotlight

For your biggest moments use Premiere Spotlight, our high-impact video placement that reserves prominent space in the Home feed and search results to maximize reach and awareness. It’s designed for your biggest moments. With Premiere Spotlight you can broaden the top of your funnel, then let your always-on media build on that awareness and drive day-to-day performance. Awareness strategies that included Premiere Spotlight saw a 1.5x improvement to median lifts in Pin Awareness AKA ad recall.

As you build this mix, keep creative fundamentals tight: show the product clearly, use lifestyle scenes and make the offer easy to understand at a glance.

Strengthen your signals so every decision counts

All of this creative and campaign work only pays off if your signals keep up with real behavior. Strong, timely signals help Pinterest understand what success looks like, identify people most likely to take action and invest your budget where it can have the greatest impact.

• Make sure your conversion data reflects what is happening now so bids can respond to current shopper behavior—not last week’s results. Use Pinterest Conversions API (CAPI) alongside the Pinterest tag so you can see web, app and offline conversions in a single view, instead of piecing them together after the fact.
• Keep your product feed healthy and up to date. Accurate product details, availability and pricing give the system stronger inputs—and help people see relevant products when they are ready to act.
• Then set your intentions by defining how you’ll measure success. How will you judge performance across your media buys and on Pinterest this holiday season?

Holiday jitters won't disappear, but you can turn them into momentum. Strong signals give your holiday campaigns a clearer path to learn, adapt and improve throughout peak season. Check your campaign optimization score in Ads Manager to see where you can strengthen your foundation and keep performance moving forward

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Today at Pinterest Presents™, our annual advertiser summit, we’re announcing Visual Search Ads, our newest ad performance feature designed to capitalize on the power of visual search and intent. The format prominently places advertisers in Pinterest Search Results and Pin closeups, pairing keyword relevance with a distinctive new ad format to reach people as they search, compare and move closer to a decision.

Pinterest users conduct more than 80 billion searches per month, the vast majority of which are visual, and more than half of which are commercial.1 Advertisers can bid for a top response and connect people directly to an advertiser’s site, creating a new performance opportunity while consumers are still shaping what they want.

“Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways. Visual Search Ads allow marketers to tap into this new and rapidly growing form of AI-powered search with a prominent placement at the critical decision points where people see, save and decide,” said Bill Ready, CEO of Pinterest. “Powered by Pinterest Intelligence – our AI-enabled visual understanding of images, products, taste and intent – we make those signals actionable for advertisers through visual search.”

Visual Search Ads support lower funnel objectives and are compatible with Pinterest Performance+, our AI-powered performance advertising suite. It will be available in beta for eligible advertisers in all Pinterest ad markets in the coming weeks.

Better performance, with more control

Pinterest Performance+ is adding Priority Products, giving advertisers more control over the products they want to prioritize in key moments, like a seasonal launch, promotion or category push, while maintaining the scale and efficiency of automation.

We’re also introducing self-serve A/B testing making it easier for advertisers to test campaign strategies, validate impact and optimize with confidence, across creative, targeting, and within Pinterest Performance+.

And for brands focused on mobile growth, App Promotion offers a purpose-built objective for app installs. Now in global beta with qualified advertisers, it gives advertisers a more direct way to pursue mobile growth goals. One advertiser saw up to an 85% improvement in cost per install compared to previous workarounds.2

Making ideas more actionable

We’re also bringing Pinterest Intelligence, our combination of first-party signals, visual understanding and purpose-built AI, more directly into the consumer experience.

Restyle, launching in beta in the U.S. and Canada, lets people use a photo to reimagine a space, test ideas and compare options in their own home. It’s another way we’re helping people move from “What if?” to “That’s it.”

And because the best ideas on Pinterest don’t stay on Pinterest, Bring My Pinterest to Life is returning for a second season. Our premium CTV series pairs Pinterest users with expert creators and brands to transform boards into real-life spaces, experiences and looks.

Together, these announcements reflect where Pinterest is headed: helping people discover what they want next, then giving them more confidence to make it real. For brands, that creates more opportunities to become part of the decisions that matter.

For more information about our advertising solutions and to watch replays of Pinterest Presents sessions, visit the Pinterest Business blog.

As AI changes how people search, browse and make decisions, the industry is moving beyond the traditional search-and-click model toward a more conversational and generative web. In this new environment, brands are competing not just for attention, but for recommendation, relevance and action.

Ahead of Cannes Lions, we are introducing new AI-powered tools built for this shift, including Business Assistant, Pinterest Model Context Protocol (MCP) and new Pinterest Performance+ creative capabilities.

We’re also rolling out Ask Pinterest, a limited access app that will allow us to experiment with the next generation of AI-powered shopping experiences and learn quickly from our users.

“The future of discovery won’t be driven by keywords alone. It will be shaped by context, taste, and trusted recommendations,” said Lee Brown, Chief Business Officer, Pinterest. “Pinterest has a unique advantage because people come to our platform to plan, curate and take action on what they want to do next. We’re building AI experiences and infrastructure that tap into those signals in more useful and relevant ways.”

Business Assistant brings AI-powered guidance to advertisers

Pinterest is building AI into advertiser workflows with Business Assistant, an AI collaborator in Ads Manager and mobile, currently in a closed beta in the US. It combines a deep understanding of an advertiser’s business with Pinterest’s platform insights to help advertisers drive the best performance, building on the approach pioneered by Pinterest Assistant.

Like Pinterest, Business Assistant is visual. It doesn’t answer with walls of text, but demonstrates breakout Trends in graphs and shows top Pins to promote. For example, if “clean beauty routine” searches are up 42% one week and an advertiser wants to join in, Business Assistant can represent how user interest grew, alongside real Pins leading the Trend to inspire their ads.

We’ve also brought Business Assistant to mobile, so advertisers get proactive notifications about Trends, performance status and optimization opportunities.

Pinterest MCP: making Pinterest operable in AI-driven workflows

In addition to further integrating AI into the advertiser experience, Pinterest is also embedding AI into partner tools with Pinterest MCP (Model Context Protocol), an AI-native infrastructure that connects Pinterest to the copilots and agentic tools advertisers rely on. As AI transforms marketing, partners need a reliable, standardized integration.

Built on the Model Context Protocol, Pinterest’s offering provides secure access to campaign, analytics and keyword insights. It grounds AI workflows in Pinterest's unique signals including taste, trends and intent, allowing partner copilots to provide platform-specific guidance directly within existing tools.

We are evolving Pinterest MCP alongside alpha partners like PMG, Pacvue, Dentsu, Havas, Innovid by Mediaocean and Omnicom’s Jump450. Their feedback is shaping the protocol across reporting, analysis, campaign planning and execution, directly informing how we expand in the future.

“Pinterest MCP helps us integrate Pinterest directly into the workflows our teams are already building, making it easier to analyze performance, uncover insights and act on opportunities without switching tools,” said Chris Ivey, President of Jump 450. “What makes Pinterest especially compelling is the strength of its intent signals. People come to Pinterest to plan what they want to do next, creating valuable context that helps marketers make smarter decisions.”

Pinterest Performance+ creative: increasing creative variation through new AI models

As AI scales creative variation across platforms, brands need smarter selection models to turn more assets into stronger performance. Pinterest is introducing a new AI model to work with Pinterest Performance+ creative to deliver the right variation at the right moment.

Through dynamic creative selection, the model can evaluate a broader set of creatives and identify the variant most likely to perform for each ad impression. This moves performance optimization from the ad level to the asset level, delivering a more personalized experience for users and better results for advertisers. In testing, the new model increased click volume by 7.5% compared to the previous singular variant model.

Pinterest Performance+ creative and its new AI model are available to advertisers globally.

In addition to a more powerful creative selection model, brands will also have access to new ad review tools and enhanced creative reporting breakouts, giving them greater confidence in how their creative appears and performs on Pinterest.

Ask Pinterest: AI experiments outside the Pinterest app

As consumer behavior around AI search and discovery evolves, we're creating a new space to rapidly test and learn. Rolling out in the US, Ask Pinterest is a new experimental app for exploring more conversational, visual-first and agentic shopping experiences.

Ask Pinterest brings Pinterest’s Taste Graph and the visual discovery experience beyond the core Pinterest app, using Pinterest’s proprietary signals around taste, intent and preferences to power more personalized recommendations and inspiration.

Ask Pinterest is designed for more conversational, complex, multi-step decisions that don’t fit neatly into a single search, like planning a dinner party on a budget, finding a gift that feels truly personal, or furnishing a room over time. The experience helps us explore how AI can better support those richer shopping experiences while retaining context across sessions.

What we learn from Ask Pinterest will help inform future AI-powered experiences across the main app.

Learn more at Cannes Lions

Together, these updates reflect how Pinterest is evolving its platform and infrastructure for a more conversations, personalized and AI-driven era of discovery.

Pinterest will be back at the Pinterest Manifestival at Carlton Beach Club at Cannes Lions 2026. RSVP to attend at PinterestCannes.com.

From friction to simpler earning

Creators come to Pinterest to share what they know, love and recommend. But inspiration needs to translate into real opportunity. We want to make it easier and more direct for creators to earn from the community and trust they’ve built on Pinterest.

Today, Pinterest is offering Amazon Storefront linking, a new tool that lets creators connect their Amazon Storefront directly to their Pinterest account. Once connected, their affiliate link is automatically applied whenever they tag an eligible Amazon product. No extra steps. No copy-and-paste workaround. Just a cleaner path from inspiration to potential earnings.

This matters because Pinterest isn’t a place where people scroll aimlessly. It’s a place where people come with intent and purpose. More than 50% of Pinterest users come to our platform to shop,1 and people search Pinterest more than 80 billion times a month.2

With this feature, eligible creators will see their Amazon Storefront handle featured directly on their Pinterest profile, giving users another way to discover the products and recommendations from the creators they trust most. Storefront linking with other partners will be available soon.

“People come to Pinterest with purpose—they’re looking for ideas, and often ready to act on them,” said Lauren Glaubach, VP of Global Content Partnerships. “This means Pinterest sits closer to decision-making than other platforms. That helps creators reach audiences at the moment inspiration turns into action.”

For too long, connecting content to shoppable products has involved friction; many manual steps like copying and pasting individual affiliate links slowed momentum. Amazon Storefront linking changes that. Creators can:

• Link their storefront once: In just a few steps, creators can securely connect their Amazon Storefront to their Pinterest account.
• Tag Amazon products with ease: When creators tag Amazon products on their Pins, Pinterest will automatically apply their Amazon affiliate information, eliminating the need to manually add affiliate links or IDs.
• Showcase their storefront profile: Creators can now feature their Amazon Storefront on their Pinterest profile. That gives users a fuller picture of the products a creator recommends, far beyond a single Pin.

A more shoppable Pinterest

Pinterest is more shoppable than ever, with users visiting to “find or shop for products” at more than twice the rate seen on other major social platforms.3 For creators, linking their Amazon Storefront to Pinterest brings together two things that are core and connected to the Pinterest experience: a place to organize and share ideas, and a storefront where those ideas can turn into action.

More information

For more information about creator tools and monetization on Pinterest, visit our Help Center and the Pinterest for Creators hub.

First impressions matter. On Pinterest, where 600 million people come to search, save and shop new ideas each month,1 showing up first can make all the difference—and shapes what people buy. People come to Pinterest ready to discover and decide: 96% of top search results are unbranded,2 and 45% of clicks happen in the top ten search results.3 Now, you can use Pinterest Top of Search ads to put your product or brand front and center at the moment decisions are made.

How Pinterest Top of Search ads work

Pinterest Top of Search ads put your brand at the top of relevant search results and in Related Pins. Your products show up where shoppers are looking, and ahead of competitors when it matters most.

Brands who ran campaigns using Top of Search ads drove a 41% higher CTR.4 When ads appeared in the top ten slots of search results and Related Pins, brands saw a 39% higher CTR than those in lower slots.5

Top of Search gallery auto-groups multiple relevant products from your catalog.

Top of Search ads show in top ten slots for relevant Search results and Related Pins.

If you're promoting your catalog using Top of Search ads, Pinterest will automatically group multiple relevant products in a brand-exclusive gallery. Your products appear side-by-side, helping shoppers zero in and decide on the right item even faster.

Advertisers who use Pinterest’s Top of Search ads saw +41% higher median CTR vs. control4

Proof in market

Top brands are already using Top of Search ads to turn discovery into results. JCPenney and Altra used Top of Search ads to appear at the top of relevant search results and Related Pins. For JCPenney and their agency partner dentsu X, being front of the pack drove a 45% higher CTR and a 53% higher ROAS, in comparison to their typical Consideration campaigns.6

Make being at the top your advantage

In today’s crowded market, every search is a chance for someone to choose your brand—or someone else’s. With Pinterest Top of Search ads, you’re not leaving that moment to chance. Contact your Pinterest rep to activate and get guidance on objectives, targeting and more.

After reaching the top slot with Top of Search ads, reinforce your lead and keep showing up with Shopping ads and Pinterest Performance+. Pinterest Shopping ads help you appear in more shopping moments on Pinterest, while Pinterest Performance+ helps your ads get seen by more of the right people through AI and automation. Be first when it counts and shape what happens next.

Planning campaigns is now easier than ever with Pinterest Media Planner. This tool streamlines media plan creation for all of your brand awareness and consideration campaigns—from the ones you’re running next week to the ones you have planned for next quarter.

How Media Planner works

The Pinterest Media Planner is built right into the Ads Manager, giving you a single place to plan upper-funnel campaigns without needing any additional tools or manual modeling on spreadsheets. Here’s everything you can do within the tool:

• Explore audiences: Discover and size high-value audience segments for your campaign goals. Get Pinterest insights and analyze audiences based on different demographics, interests and keyword affinities.
• Estimate opportunities: Use Media Planner to explore your budget options and see estimates for key awareness campaign metrics like impressions, reach, frequency and CPM, as well as consideration campaign estimates for clicks and CPC. You can even get estimates for specific countries.
• Model scenarios: Review different projections to determine the right budget and media needed to accomplish your goals. Compare scenarios across everything from budgets and flight dates, to audience and format.

Start planning and collaborating

To get started, log in to Ads Manager, click the menu in the top left, navigate to Manage campaigns, then Media Planner. You can also easily save and share plans with your team or other collaborators—just share the link to the plan or export it as a file.

Update on December 12th, 2025 at 2pm PT

Pinterest’s GenAI content controls now include the food and drink category. Initially launched with categories including architecture, art, beauty, entertainment, men’s, women’s and children’s fashion, health, home decor, and sport, GenAI content controls will continue to roll out to more categories.

Originally published on October 16th, 2025

Generative AI content is rapidly transforming the internet, now making up an incredible 57%1 of all online material. At Pinterest, we’ve heard from our users: they want the creativity and inspiration they love, with the right mix of human and AI-generated content. That's why we’re leading the way in giving users more control over their experience, launching new controls that allow users to decide whether they want to see more or less GenAI content in their feed.

“Our community is at the heart of everything we do,” said Matt Madrigal, Chief Technology Officer. “With our new GenAI controls, we’re empowering people to personalize their Pinterest experience more than ever—striking the right balance between human creativity and AI innovation, and ensuring every feed truly reflects what inspires them most.”

The upgraded tuner is available across Android and desktop operating systems, and will roll out gradually across iOS over the following weeks.

Tune to your taste

Now, users can dial down the AI and add more of a human touch. Our updated tuner lets users see less GenAI content on eligible image Pins in certain categories that are highly prone to AI modification or generation like beauty, art, fashion and home decor. We're always listening for feedback, so expect even more additions in the future.

Users can manage these preferences in Settings by visiting “refine your recommendations.” From there, it’s easy to adjust and see fewer GenAI images in each supported category. Alternatively, if users see a Pin that's not quite the aesthetic they’re looking for, they can simply tap the three-dot overflow menu on the bottom right of a Pin and select a category. If a user changes their mind, they can adjust their selections at any time.

Discover and explore how you want

The upgraded tuner builds on our existing tools to provide Pinterest users with more transparency and control. Earlier this year, we introduced GenAI labels, which display a label on image Pins that we detect may have been generated or modified using GenAI. These labels will become more noticeable over the coming weeks, as we ramp up our detection tools. We’ll keep iterating, introducing more GenAI features as we continue to improve the experience for our users.

At Pinterest, we believe visual search is the future. Traditional search engines and AI chatbots rely on words, but shopping is inherently visual. You often know what you want when you see it, not when you try to describe it.

That’s why Pinterest is the platform of choice for many when shopping: 39% of consumers have used Pinterest as a search engine.

At Pinterest Presents™, our annual global advertiser summit, we are announcing new ad solutions built for a visual-first world—helping shoppers move from inspiration to action with more confidence, and giving brands smarter ways to capture intent.

Search advertising gets visual with new Pinterest Top of Search ads

When people shop on Pinterest, they often begin with visual search: 45% of clicks happen in the top ten slots of search results.
With 96% of top searches being unbranded, these are moments when people are most open to discovering and deciding on new products.

To help brands win those high intent shoppers, we're previewing Pinterest Top of Search ads, now in beta across all monetized markets. These ads appear directly within the top ten slots of search results and Related Pins, ensuring that a brand’s products are seen where shopping journeys most often begin, and ahead of competition. In addition, advertiser catalogs will be highlighted in a brand-exclusive ad unit.

Our testing shows a 29% higher average click-through rate (CTR) for Top of Search ads compared to typical campaigns, and a 32% higher likelihood to drive new clickers.

Wayfair, an early tester, saw a 237% increase in CTR over a two-week period compared to their typical campaigns.

Local inventory ads drive performance

In addition to visual inspiration, convenience matters and shoppers want to know what’s nearby. With local inventory ads on Pinterest now available in shopping markets, retailers can surface real-time pricing for in-stock items within a shopper’s approximate store radius.

Canadian Tire Company, the first Canadian retailer to test the format, reached interested shoppers 48% more efficiently than their standard shopping campaigns and saw a 16.5% higher store visit rate by including local inventory ads in their shopping strategy.

Bringing the power of media networks into Pinterest Ads Manager

Brands want a way to integrate media networks’ first‑party data into digital campaigns, but fragmented tools and workflows make that difficult. Pinterest Media Network Connect is a new self‑service tool within Pinterest Ads Manager that enables media networks to securely share their first‑party audiences, product catalogs and/or conversion data with their advertising partners.

The tool allows advertisers to build and manage campaigns in one place, maintaining control and transparency—while leveraging the breadth of Pinterest’s ad solutions, including Pinterest Performance+.

We’re collaborating with media network partners, including Kroger Precision Marketing and Instacart Ads in the US, with plans to expand our offering soon.

“Marketers need to move fast to keep up with consumer culture,” said Christine Foster, Senior Vice President at Kroger Precision Marketing. “This new capability empowers advertisers with faster decision-making and control, while using purchase-based audiences direct from the retailer.”

For more information about Pinterest's advertising solutions and to watch replays of Pinterest Presents sessions, visit our Business blog.

Unlocking actionability for CPG advertisers

For years, advertisers have faced a tough choice: send shoppers to a retailer for easier purchase but lose valuable insights, or drive them to their own site while sacrificing lower-funnel performance.

With Pinterest’s new where-to-buy links, brands no longer have to choose. Advertisers can drive interested customers to a selection of retailers while receiving valuable purchase intent data, making it easier to unlock new opportunities for any CPG advertisers looking to turn inspiration into action.

Where-to-buy links make standard image and video ads instantly shoppable by helping to surface multiple in-stock retailer options for a single product directly from an ad. With one tap from an ad, shoppers can immediately view retailer options, allowing them to choose their preferred retailer and add the item to their cart for purchase.

This gives shoppers the choice and convenience they expect, while brands gain higher-quality engagement from people ready to act.

“With where-to-buy links, we can offer our CPG advertisers the best of both worlds: a seamless shopping experience for consumers and richer, more transparent purchase intent signals for brands,” said Julie Towns, Pinterest Vice President for Product Marketing and Operations. “By helping advertisers connect inspiration directly to lower-funnel action and gain the actionable insights they need, Pinterest is unlocking new ways for brands to grow and measure success.”

Early testing shows these links deliver higher user engagement and stronger performance compared to campaigns using external where-to-buy landing pages.1 Advertisers gain transparent signals such as Purchase Intent Clicks, and Purchase Intent Value to understand the impact of every dollar without needing to track on retailer-owned sites.

Powered by trusted partners

Pinterest partnered with ecommerce enablement platforms MikMak and Pear Commerce to help shoppers see relevant in-stock options.

• Pear Commerce: Pinterest’s native, no-fee option for advertisers makes it simple to launch where-to-buy links directly through the Pinterest Ads Manager and helps connect shoppers to more than 3,000 retailers across 165,000 stores.

• MikMak: For brands with existing MikMak relationships, our integration brings a richer, analytics-driven experience, embedding MikMak’s where-to-buy technology into Pinterest Ads Manager at no additional cost to MikMak brand partners.

“Pinterest’s partnership with MikMak shows how vital commerce-enabled media has become for publishers,” said Rachel Tipograph, Founder & CEO of MikMak. “By embedding MikMak’s technology, Pinterest now unlocks seamless, native shopping across 8,000+ retailers and more than 3 million store locations with real-time measurement, offering new lower-funnel opportunities that help boost sales for advertisers.”

"This is the kind of partnership we get excited about, one that shifts how shoppers discover and buy their favorite products,” said Eric Martell, Pear's Co-Founder and CEO. “With Pear powering Pinterest’s where-to-buy links, we’re unlocking a first-of-its-kind experience for CPG brands, and the best part is that any advertiser can access it directly in the Pinterest Ads Manager without needing to be a Pear customer."

Getting started with where-to-buy links

Where-to-buy links will be available to all U.S. and Canada advertisers in the coming weeks. Brands can add where-to-buy links through MikMak for a deeply integrated experience. Alternatively, they can use our free, native option powered by Pear Commerce to easily build and launch where-to-buy ads—entirely within Pinterest Ads Manager.

Pinterest Ad Labs tests AI-powered auto-collages

At a time when advertisers are under more pressure than ever to stay relevant amid rapid culture changes, imagine being able to get far ahead of the next big trend—and seamlessly take your brand from inspiration to action, from top of mind to bottom of the funnel.

In advance of the 2025 Cannes Lions International Festival of Creativity, Pinterest is unveiling powerful new AI-driven ad solutions and shopping trend forecasting that make it easier for advertisers to do just that.

As part of Pinterest Ad Labs, we’re piloting auto-collages—a new AI feature that allows advertisers to turn their existing Pinterest product catalog into thousands of new shoppable collages in minutes.

Collages are already one of the most popular and engaging content types among Gen Z Pinterest users.1 With over tens of millions of collages2 built by users on Pinterest combined with the power of AI, we are using these unique curation insights to automatically generate collages that users find engaging. In fact, in early tests, users saved auto-collages at twice the rate of regular product Pins.3

Auto-collages will enable advertisers to reach their customers more easily by providing a multitude of creative options for their campaigns on Pinterest—all while saving them time and creative resources.

So, how does it work? Auto-collages intuitively curates, cuts out and groups together product images into new shoppable visual content based on:

• Outfit ideas: finds items of clothing that make up a stylish look based on existing outfits and builds a new outfit collage.
• User engagement: creates new collages that emulate existing collages with strong user engagement.
• Similar products: selects similar products and groups them together in a grid style collage.
• User saves: creates new personalized collages featuring products similar to what users have saved on their boards.

Macy’s is one of the retailers currently working with Pinterest to test and provide feedback on auto-collages. In the coming months, we plan to gradually expand access to more advertisers.

“Auto-collage was born out of the Pinterest Ads Labs program that launched last year, where we innovate new generative AI products that help brands stay ahead of the curve,” said Julie Towns, Pinterest Vice President for Product Marketing and Operations. “The auto-collages tool is an exciting leap that harnesses AI to instantly transform how brands turn their product catalog into fresh creative that resonates with Gen Z and beyond.”

Supercharging our Pinterest Trends tool with first-of its-kind insights on how people search, save and shop

Pinterest is a go-to platform for people to start planning when they are early in their shopping journey. From searching for inspiration, to saving new ideas on boards, to shopping everything they see—Pinterest users come to the platform with intent to discover exactly what they want.

Trends on Pinterest are uniquely powerful—our early insight into consumer trends has made us an indispensable partner to brands. Driven by over half a billion users exploring what’s important to them, trends on Pinterest last nearly twice as long as they do anywhere else.4

Brands are always trying to figure out what their customers want to buy—even before their customers know themselves. That’s why we’ve harnessed our leading AI and visual clustering technologies to enhance the Pinterest Trends tool with deeper insights that will help advertisers better forecast what users are planning to buy next. The updated tool now leverages not only search data, but also insights into what Pinterest users are saving, curating on boards and shopping, making the trend analyses more powerful and accurate.

Here’s how the new AI-powered Trends tool will help brands:

• Shopping trends: Turns curation on Pinterest into insights for advertisers. For example, a skincare brand looking to reach Gen Z can see what product categories they are planning to buy based on what they are saving to their boards and clicking to buy on retailers’ websites. Brands can also visualize top trending searches in the category (like “body skin care” or “hydration”) to inform their upcoming campaigns.
• Trends in the Spotlight: Takes the guesswork out of trend analysis by grouping trends into high-level themes based on what Pinterest users are saving, making it easier to see the top trends to put into action. For example, a skincare brand can now look up the top 5 trending topics under “beauty” and find trend descriptions and visuals to better inform upcoming campaign creative.
• Editors’ Picks: Delivers data-backed, cultural trends resonating with users that are hand-curated by Pinterest Editors. Brands can respond to cultural moments by turning these trends into standout campaigns through Editorial Sponsorship.

For illustrative purposes

Recognizing the value of data-driven decision making, eBay utilizes the Pinterest Trends tool to gain insights for their campaigns. “Pinterest’s trends data is highly valuable for understanding what matters to shoppers on any given day. It not only offers insights into what users are actively searching for but also enables us to build systems that identify which trends are truly shoppable. We’re excited to leverage this innovation to better connect our inventory with high-intent relevant audiences,” said Subbu Chandrasekaran, Marketing Platforms at eBay.

Pinterest Performance+ campaigns already outperform traditional campaigns in 80% of A/B tests.5 With these new tools, combined with our continued AI advancements, Pinterest is supercharging how brands can quickly and effectively reach their customers on trend, on target, and at the right time to get the best results.

Pinterest at Cannes Lions 2025

Pinterest will showcase these AI-powered innovations and more at Cannes Lions 2025, where leaders from the company will highlight how Pinterest’s unique combination of trend foresight and creative tools helps brands turn inspiration into action. Learn more at: https://pinterestcannes.com/

Most online searches start with words, but describing a vibe, style or aesthetic can be hard and limiting. As a visual search platform, Pinterest enables people to overcome this obstacle, by using images at the starting point for a search.

Today, Pinterest is introducing a set of new visual search features that allows users to further interact with image Pins so they can more intuitively discover, refine and shop the ideas that perfectly match their personal tastes. These tools will be available for women’s fashion content across the U.S., Canada and the U.K., and will expand to more categories and countries over time.

“Our visual search technology represents a shift in how users interact with and discover inspiration,” said Dana Cho, Pinterest VP of Design. “We're not simply delivering search results—we're curating a personalized journey of discovery that empowers individuals to find their unique style, and shop it too."

Find what you’re looking for without words

We’re breaking down and decoding images so users can quickly search and shop for the details of an outfit. Whether it’s an overall aesthetic, a color palette, a specific fit, or product category, when users view a Pin, we’ll now generate the words they can use to figure out what they like about the image, and then further explore and shop. To help users more easily identify and select the objects that they want to see and shop more of, we’ve added a new animated glow.

Figure out what’s right for you

Ever come across something you love but want it in a different color, style, or fabric? We’re adding a new refinement bar that’ll help users narrow their search results, so they can find exactly what fits their personal style. For example, you spot an outfit you like, and use the “style” refinement to see similar outfits but more y2k, or you love this blue blazer, and use the “occasion” refinement to see more formal options.

Discover new and unexpected ideas anywhere

We’re expanding where users can access our visual search features, including the “Search image” button, by enabling users to simply long press on any Pin on their home feed.

How generative AI powers visual search

Pinterest is able to deliver this rich search experience by leveraging our multimodal visual refinement technology at scale. We use Visual Language Models (VLMs), a form of generative AI, to provide users with a more expansive visual "vocabulary" to "describe" their style ideas. And we've integrated industry-leading multimodal embedding models to provide users with the tools to more easily search using a combination of image and text to find the exact content matching their specific tastes.

No more settling for generic search results or feeling limited by not having the right words. With our new visual search features, users can more intuitively discover, refine and shop, turning their inspiration into reality.

The emergence of Generative AI (Gen AI) tools has helped to boost creativity and inspiration for many. At the same time, these tools are still nascent and we’ve heard from some users that they would like more transparency and control around the Gen AI content they see on Pinterest.

For the past several months, we have experimented with displaying a label on image Pins that we detect may have been generated or modified using Gen AI. We’re also testing tools to help users manage their experience with Gen AI content on the platform. Now, Pinterest is rolling out these features globally.

“As people encounter AI-generated content on Pinterest, we are empowering our users to make more informed choices about the content they see,” said Matt Madrigal, Chief Technology Officer. “Gen AI content on Pinterest should enhance users' ability to discover and act on their inspiration, and we are intentionally approaching this new landscape in a thoughtful way that benefits everyone on Pinterest.”

Introducing Gen AI labels on Pinterest

Adding a label on AI-modified or generated images is one of the ways Pinterest is helping users more clearly identify this type of content. Now, when users click on an image Pin in closeup, they will see an “AI modified” label at the bottom left corner. To do this, we not only analyze an image’s metadata, but also developed classifiers that automatically detect Gen AI content, even if the content doesn’t have obvious markers.

As we refine these classifiers, our labels will become even more helpful and accurate. However, we know these systems aren’t perfect. This is why we set up an appeals system for creators and users who believe that their content may be mislabeled.

Giving Pinterest users more control

We’re constantly working to improve the search and discovery experience for our users, including by giving them more control of the content they see on Pinterest. This is why we will soon launch an experiment allowing users to select a “see fewer” option on Gen AI Pins for certain categories prone to AI modification or generation, such as beauty and art and will continue expanding into more areas. This option will be found in the three dot overflow menu on the bottom right of a Pin. This will send a signal to our systems to recommend less of this type of content.

Pinterest believes that Gen AI, when thoughtfully implemented, can be inspirational and actionable—enhancing people's ability to create a life they love. Over the coming months, we look forward to introducing more tools to build upon our ongoing AI work. In the meantime, check out our Help Center for more information about how Pinterest uses AI.

There’s a new badge on the block. Starting today, you can be one of the first to earn the Pinterest Performance Essentials skills badge on Pinterest Academy, our free learning platform.

To earn this badge, complete a series of ten performance-focused courses where you’ll learn how to maximize your lower-funnel campaign results, increase conversions and achieve success on Pinterest. In the end, you’ll have everything you need to make your ads stand out, reach more people and spend your budget more efficiently. Once you pass a 20-question quiz, the badge is yours. Then, celebrate your win by sharing the badge with your professional network.

Already earned the Pinterest Advertising Essentials skills badge? In that case, it’s even easier to advance from novice to next-level and get your next badge. You’ll build on your Pinterest expertise with new courses that enhance what you’ve already learned about performance on Pinterest.

The Performance Essentials skills badge is available now to anyone using Pinterest Academy in English, and we’ll launch the badge in more languages soon. You can work towards it over time or earn it in less than a day. So enroll now, complete the courses and pass the quiz to earn your badge. And just like that, you’re on your way to making the most of your marketing dollars on Pinterest.

You’ve put in hard work perfecting your Pinterest media skills. Now, reward yourself with an official certification to celebrate your expertise.

Our new Media Buyer Certification is now live on Pinterest Academy. This free program recognizes on-the-job experience and Pinterest expertise, helping marketers showcase their skills—and empowering agencies and brands to spot good talent, fast.

You asked. We delivered.

Certifications have been a top request from agencies and advertisers since we launched Pinterest Academy. We’re excited to kick off the program with our Pinterest Media Buyer Certification.

If you’re already using Pinterest Academy, you may have earned an Advertising Essentials skills badge after completing our foundational e-learning courses. Certifications are a different kind of milestone, designed to be more rigorous and require a higher level of commitment. They’re carefully crafted to showcase your broader expertise that specifically aligns with your job function.

Certifications are professional credentials that also come with bragging rights—and a shiny gold badge. Your certification shows that you’re an advanced marketer on Pinterest, earning the right to say “I’m Pinterest certified”. You can add the badge to public social profiles to stand out and celebrate your work. Employers can also look for these badges to ensure they’re hiring top talent with a Pinterest seal of approval.

How it works

The Media Buyer Certification program is already live, and you can take the exam at any time. It’s available to all, but we especially recommend it for people with two to five years of media buying experience, including one to two years specifically using Pinterest advertising tools.

To get certified, you’ll need to pass a 60-question multiple choice exam. The exam covers topics like campaign activation, optimization and ads reporting. While no coursework is required, you can use our study guide and practice exam to make sure you’re ready to go.

Get started today

We’re launching the Pinterest Media Buyer Certification today globally in English. We’ll add more languages later in 2024, and even more certifications starting in 2025. To get started, enroll here —and when you’re ready, take the exam to earn your new certification.

Update on October 22nd, 2024 at 6AM PT

Pinterest’s body type ranges for women’s fashion and wedding-related content search is now available in the UK, Ireland, New Zealand, Australia, Germany, and France. Initially launched in the US and Canada in 2023, body type ranges will continue to roll out to new verticals and additional international markets.

Update on March 27th, 2024 at 10AM PT

The Pinterest body type ranges search feature is now also available in Canada for women's fashion and wedding-related content.

Originally published on March 11th, 2024 at 6AM PT

Today, Pinterest is launching an innovative new tool, body type ranges, which gives users the choice to self-select what body types are featured in their search results for women’s fashion and wedding ideas. This is a major step in creating the most inclusive place online to search, save and shop.

Pinterest believes inspiration starts with inclusion. Body type ranges put the power of choice in the hands of Pinterest users: When users search for women’s fashion or wedding inspiration, they will be prompted with a visual cue to select between four body type ranges to deliver customized search results that better reflect how they see themselves. Pinterest will roll out this feature more widely later this year, including for men’s fashion.

Body type ranges are part of a broader effort to develop AI-powered technology that is additive rather than addictive. The tool is powered by Pinterest’s patent-pending innovation, body type technology, which uses shape, size and form to identify various body types in over 3.5 billion images on the platform.

“Pinterest is a visual discovery platform and we want users to be able to see themselves reflected in their search results,” said Sabrina Ellis, Chief Product Officer at Pinterest. “That’s why we are leveraging AI to bring greater inclusion to our product design. Body type ranges increase representation on the platform and give Pinterest users more intentional choice and control over what they see on Pinterest. We have already seen that people who use body type ranges had a 66% higher engagement rate per session on Pinterest than those who haven’t used the tool.”

Our research shows that Pinterest users want to see diverse content on our platform by honing in on searches with our inclusive tools, such as skin tone ranges and hair pattern search. With almost half a billion people coming to the platform to search, save and shop every month, Pinterest is focused on creating an online experience that reflects the diversity of its global users. Since 2018, Pinterest has been an industry leader in building products to promote inclusive experiences.

As part of the body type ranges launch, Pinterest will feature several size-inclusive brands on our search landing page. This curated shoppable content will highlight brands including Eloquii, Mara Hoffman, Osei Duro, Gia / Irl and more.

How to use body type ranges

1. Open the Pinterest app
2. Select the search icon
3. Type into the search bar (e.g. “fall outfits”)
4. Click body types at the top of the search results
5. Select from a range from 1-4 body types

How to save body type ranges selection to your device

1. When you select the same body type range twice, Pinterest will prompt you with a modal asking to save this selection for similar searches.
2. Select "Okay" to save the selection on your device.

Body type ranges for women’s fashion and wedding-related content search is available in the US and is currently being tested in Canada. Body type ranges will roll out to men’s fashion later this year, and to new verticals and additional international markets on an ongoing basis.