Pinterest Business Updates & Release Notes

First impressions matter. On Pinterest, where 600 million people come to search, save and shop new ideas each month,1 showing up first can make all the difference—and shapes what people buy. People come to Pinterest ready to discover and decide: 96% of top search results are unbranded,2 and 45% of clicks happen in the top ten search results.3 Now, you can use Pinterest Top of Search ads to put your product or brand front and center at the moment decisions are made.

How Pinterest Top of Search ads work

Pinterest Top of Search ads put your brand at the top of relevant search results and in Related Pins. Your products show up where shoppers are looking, and ahead of competitors when it matters most.

Brands who ran campaigns using Top of Search ads drove a 41% higher CTR.4 When ads appeared in the top ten slots of search results and Related Pins, brands saw a 39% higher CTR than those in lower slots.5

Top of Search gallery auto-groups multiple relevant products from your catalog.

Top of Search ads show in top ten slots for relevant Search results and Related Pins.

If you're promoting your catalog using Top of Search ads, Pinterest will automatically group multiple relevant products in a brand-exclusive gallery. Your products appear side-by-side, helping shoppers zero in and decide on the right item even faster.

Advertisers who use Pinterest’s Top of Search ads saw +41% higher median CTR vs. control4

Proof in market

Top brands are already using Top of Search ads to turn discovery into results. JCPenney and Altra used Top of Search ads to appear at the top of relevant search results and Related Pins. For JCPenney and their agency partner dentsu X, being front of the pack drove a 45% higher CTR and a 53% higher ROAS, in comparison to their typical Consideration campaigns.6

Make being at the top your advantage

In today’s crowded market, every search is a chance for someone to choose your brand—or someone else’s. With Pinterest Top of Search ads, you’re not leaving that moment to chance. Contact your Pinterest rep to activate and get guidance on objectives, targeting and more.

After reaching the top slot with Top of Search ads, reinforce your lead and keep showing up with Shopping ads and Pinterest Performance+. Pinterest Shopping ads help you appear in more shopping moments on Pinterest, while Pinterest Performance+ helps your ads get seen by more of the right people through AI and automation. Be first when it counts and shape what happens next.

Planning campaigns is now easier than ever with Pinterest Media Planner. This tool streamlines media plan creation for all of your brand awareness and consideration campaigns—from the ones you’re running next week to the ones you have planned for next quarter.

How Media Planner works

The Pinterest Media Planner is built right into the Ads Manager, giving you a single place to plan upper-funnel campaigns without needing any additional tools or manual modeling on spreadsheets. Here’s everything you can do within the tool:

• Explore audiences: Discover and size high-value audience segments for your campaign goals. Get Pinterest insights and analyze audiences based on different demographics, interests and keyword affinities.
• Estimate opportunities: Use Media Planner to explore your budget options and see estimates for key awareness campaign metrics like impressions, reach, frequency and CPM, as well as consideration campaign estimates for clicks and CPC. You can even get estimates for specific countries.
• Model scenarios: Review different projections to determine the right budget and media needed to accomplish your goals. Compare scenarios across everything from budgets and flight dates, to audience and format.

Start planning and collaborating

To get started, log in to Ads Manager, click the menu in the top left, navigate to Manage campaigns, then Media Planner. You can also easily save and share plans with your team or other collaborators—just share the link to the plan or export it as a file.

There’s a new badge on the block. Starting today, you can be one of the first to earn the Pinterest Performance Essentials skills badge on Pinterest Academy, our free learning platform.

To earn this badge, complete a series of ten performance-focused courses where you’ll learn how to maximize your lower-funnel campaign results, increase conversions and achieve success on Pinterest. In the end, you’ll have everything you need to make your ads stand out, reach more people and spend your budget more efficiently. Once you pass a 20-question quiz, the badge is yours. Then, celebrate your win by sharing the badge with your professional network.

Already earned the Pinterest Advertising Essentials skills badge? In that case, it’s even easier to advance from novice to next-level and get your next badge. You’ll build on your Pinterest expertise with new courses that enhance what you’ve already learned about performance on Pinterest.

The Performance Essentials skills badge is available now to anyone using Pinterest Academy in English, and we’ll launch the badge in more languages soon. You can work towards it over time or earn it in less than a day. So enroll now, complete the courses and pass the quiz to earn your badge. And just like that, you’re on your way to making the most of your marketing dollars on Pinterest.

You’ve put in hard work perfecting your Pinterest media skills. Now, reward yourself with an official certification to celebrate your expertise.

Our new Media Buyer Certification is now live on Pinterest Academy. This free program recognizes on-the-job experience and Pinterest expertise, helping marketers showcase their skills—and empowering agencies and brands to spot good talent, fast.

You asked. We delivered.

Certifications have been a top request from agencies and advertisers since we launched Pinterest Academy. We’re excited to kick off the program with our Pinterest Media Buyer Certification.

If you’re already using Pinterest Academy, you may have earned an Advertising Essentials skills badge after completing our foundational e-learning courses. Certifications are a different kind of milestone, designed to be more rigorous and require a higher level of commitment. They’re carefully crafted to showcase your broader expertise that specifically aligns with your job function.

Certifications are professional credentials that also come with bragging rights—and a shiny gold badge. Your certification shows that you’re an advanced marketer on Pinterest, earning the right to say “I’m Pinterest certified”. You can add the badge to public social profiles to stand out and celebrate your work. Employers can also look for these badges to ensure they’re hiring top talent with a Pinterest seal of approval.

How it works

The Media Buyer Certification program is already live, and you can take the exam at any time. It’s available to all, but we especially recommend it for people with two to five years of media buying experience, including one to two years specifically using Pinterest advertising tools.

To get certified, you’ll need to pass a 60-question multiple choice exam. The exam covers topics like campaign activation, optimization and ads reporting. While no coursework is required, you can use our study guide and practice exam to make sure you’re ready to go.

Get started today

We’re launching the Pinterest Media Buyer Certification today globally in English. We’ll add more languages later in 2024, and even more certifications starting in 2025. To get started, enroll here —and when you’re ready, take the exam to earn your new certification.