Ad Platforms Release Notes
Release notes for digital advertising and other marketing/ads APIs
Products (12)
Latest Ad Platforms Updates
- Oct 15, 2026
- Date parsed from source:Oct 15, 2026
- First seen by Releasebot:Oct 16, 2026
Google Ads by Google
An intelligent new shopping cart
Google Ads expands Universal Cart availability across U.S. Search and the Gemini app to make holiday shopping easier.
Universal Cart helps make holiday shopping easier. It’s now available in the U.S. across Search and the Gemini app.
Original source - Oct 14, 2026
- Date parsed from source:Oct 14, 2026
- First seen by Releasebot:Oct 15, 2026
- Modified by Releasebot:Oct 16, 2026
v26 (2026-10-14)
Google Ads API releases v26 with expanded Local Services Performance Max campaign creation, unified Enhanced Conversions settings, and new Search Lift reporting. The major update also adds messaging and generative-content disclosure support, plus broader Shopping and travel targeting capabilities.
The following new features, updates, and breaking changes were added in Google Ads API v26, which is a major release.
See Upgrade to the latest version for guidance.
Breaking changes
Campaigns
Optional country_code field in LocalServicesPmaxCampaignSettings
Required field during Local Services Performance Max campaign creation (LocalServicesPmaxCampaignSettings.country_code)
Behavioral shift
Ensure you specify country_ code (along with the newly required listing_id) when creating Local Services Performance Max campaigns.
Conversions
The enhanced_ conversions_ for_ leads_ enabled field in ConversionTrackingSetting (Customer.conversion_tracking_setting)
None
Removal
Use ConversionTrackingSetting.enablement_setting on Customer.conversion_tracking_setting instead to inspect the account-level Enhanced Conversions setting.
Targeting
Hotel-specific criterion fields in AdGroupBidModifier:
- hotel_date_selection_type
- hotel_advance_booking_window
- hotel_length_of_stay (min_nights and max_nights)
- hotel_check_in_day
- hotel_check_in_date_range
Vertical-agnostic criterion fields in AdGroupBidModifier:
- user_set_dates of type UserSetDatesInfo
- advance_booking_window of type AdvanceBookingWindowInfo
- length_of_booking of type LengthOfBookingInfo (min_days and max_days)
- start_day_of_week of type StartDayOfWeekInfo
- start_date_range of type StartDateRangeInfo
Rename / removal
Update references to use the vertical-agnostic criterion fields, which support targeting across travel verticals beyond hotels (such as Things to do). Criterion IDs, targeting behavior, and existing bid modifiers stay the same. Values for min_ nights and max_ nights carry over to min_ days and max_days as they are.
HotelDateSelectionType and type of segments.user_set_dates
DateSelectionType
Rename / type change
Use DateSelectionType instead of HotelDateSelectionType.
Hotel-specific error reasons in CriterionError:
- HOTEL_LENGTH_OF_STAY_OVERLAPS_WITH_EXISTING_CRITERION
- HOTEL_ADVANCE_BOOKING_WINDOW_OVERLAPS_WITH_EXISTING_CRITERION
- HOTEL_CHECK_IN_DATE_RANGE_OVERLAPS_WITH_EXISTING_CRITERION
- HOTEL_CHECK_IN_DATE_RANGE_START_DATE_TOO_EARLY
- HOTEL_CHECK_IN_DATE_RANGE_END_DATE_TOO_LATE
- HOTEL_CHECK_IN_DATE_RANGE_REVERSED
Vertical-agnostic error reasons in CriterionError:
- LENGTH_OF_BOOKING_OVERLAPS_WITH_EXISTING_CRITERION
- ADVANCE_BOOKING_WINDOW_OVERLAPS_WITH_EXISTING_CRITERION
- START_DATE_RANGE_OVERLAPS_WITH_EXISTING_CRITERION
- START_DATE_RANGE_START_DATE_TOO_EARLY
- START_DATE_RANGE_END_DATE_TOO_LATE
- START_DATE_RANGE_REVERSED
Rename
Update error handling to check for the new vertical-agnostic error reasons.
Features and updates (non-breaking)
Assets
LINE and SMS business message providers
New fields and enum values
Added support for LINE and SMS as message providers in BusinessMessageAsset, including new fields BusinessMessageAsset.line_info and BusinessMessageAsset.sms_info along with BusinessMessageProvider.LINE and BusinessMessageProvider.SMS.
AssetGroupError.UNSUPPORTED_LOCAL_SERVICES_CATEGORY
New enum value / error
Added to AssetGroupError to indicate when a category specified in GoogleLocalServicesInfo (AssetGroup.google_local_services_info) is not supported for Local Services Performance Max campaigns.
Campaigns
Local Services Performance Max campaign creation
New features, fields, and error
Updated PmaxCampaignSettings.local_services_enabled from OUTPUT_ONLY to IMMUTABLE, allowing external API clients to specify local_services_enabled = true when creating new Local Services Performance Max campaigns. Also added LocalServicesPmaxCampaignSettings.listing_id to expose the Google Business Profile listing ID linked to the Local Services Performance Max campaign (marked as REQUIRED during Local Services Performance Max campaign creation), and added the CampaignError.INVALID_LOCAL_SERVICES_PERFORMANCE_MAX_LISTING_ID error code.
Local Services campaign validation errors
New enum values and errors
Added new validation errors for Local Services campaigns:
- CampaignError:
- LOCAL_SERVICES_MULTIPLE_PERFORMANCE_MAX_CAMPAIGNS_NOT_ALLOWED
- LOCAL_SERVICES_AGREEMENT_REQUIRED
- AssetSetLinkError:
- LOCATION_ASSET_DOES_NOT_MATCH_CAMPAIGN_LISTING_ID
- CampaignConversionGoalError and CampaignGoalConfigError:
- CANNOT_UNLINK_LOCAL_SERVICES_GOAL_FROM_LOCAL_SERVICES_CAMPAIGN
- GOAL_NOT_ALLOWED_FOR_LOCAL_SERVICES_CAMPAIGN
- LOCAL_SERVICES_GOAL_NOT_ALLOWED_FOR_NON_LOCAL_SERVICES_CAMPAIGN
- ConversionGoalCampaignConfigError:
- CANNOT_DISABLE_CAMPAIGN_OVERRIDE_GOALS_FOR_LOCAL_SERVICES_CAMPAIGN
Hotel Center account link validation
New enum value / error
Added the CampaignError.HOTEL_PROPERTY_ASSET_SET_HOTEL_CENTER_LINK_REQUIRED error code to CampaignError to indicate that linking a hotel property asset set (Campaign.hotel_property_asset_set) to a Performance Max for travel goals campaign requires an active Hotel Center account link.
Demand Gen minimum budget per day
New field
Added the field demand_gen_info.minimum_budget_per_day_micros to CurrencyConstant, which specifies the minimum required budget per day for Demand Gen campaigns in that currency. This field's value updates when the minimum budget enforced by the API changes.
Lift measurement config for campaigns
New field
Added Campaign.lift_measurement_config to expose the resource name of the lift measurement configuration linked to the campaign.
AI Max experiment validation
New enum value / error
Added the ExperimentArmError.ADOPT_AI_MAX_CAMPAIGN_ALREADY_ENABLED error code to ExperimentArmError when attempting to create an ADOPT_AI_MAX experiment for a campaign that already has AI Max enabled (or is enabled within the same request prior to experiment arm creation).
Shopping campaign listing type
Expanded support
Expanded support of Campaign.listing_type to Shopping campaigns.
EU political advertising self-declaration updates
Updated behavior and new fields
Campaign.contains_eu_political_advertising is now optional for some campaigns that don't positively target the European Union.
Conversions
Unified Enhanced Conversions configuration
New fields and enum
Added ConversionTrackingSetting.enablement_setting and ConversionTrackingSetting.effective_enablement_setting (on Customer.conversion_tracking_setting) to expose the unified Enhanced Conversions configuration for the account, represented using the new EnhancedConversionsConfig enum.
ConversionActionCategory.MESSAGE_LEAD
New enum value
Added to ConversionActionCategory to support message or chat interactions indicating interest in an advertiser's offering.
ConversionAttributionEventType.CLICK
New enum value
Added to ConversionAttributionEventType to represent conversions attributed to an ad click, which were previously included in the UNKNOWN enum value.
General
Local Services leads updates
New field and enum value
Added the LocalServicesLead.campaign field to the LocalServicesLead resource to link a lead to its associated campaign. Added COUPON to LocalServicesLeadType to support coupon lead types for Local Services.
Recommendations
Raise budget recommendation for Search
New recommendation
Added RecommendationType.RAISE_BUDGET_PERFORMANCE_TOO_LOW, Recommendation.raise_budget_performance_too_low_recommendation, and ApplyRecommendationOperation.raise_budget_performance_too_low to support raising budgets when daily budgets are too low for Search campaigns.
Reports
Search Lift measurements
New features, resource, segments, and metrics
Added support for Search Lift measurements:
- Added a new read-only resource SearchLiftKeywordBundle representing a keyword bundle in a Search Lift study.
- Added new selectable segments (segments.search_lift_keyword_bundle and segments.search_property) and 15 new Search Lift metrics (such as relative_search_lift, normalized_incremental_searches, search_lift_cost_micros, and search_lift_impressions) to support Search Lift analysis with LiftMeasurementConfig (linked to campaigns using Campaign.lift_measurement_config).
- Added the SearchLiftKeywordBundleStatus, SearchLiftMatchingInfoSource, and SearchLiftSearchProperty enums.
Final URL expansion asset view for Shopping campaigns
Expanded support
Expanded final_url_expansion_asset_view to support Shopping campaigns (with ad_group selectable as an attributed resource alongside final_url_expansion_asset_view.ad_group).
Videos
YouTube generative content disclosures
New fields and enum
Added support for generative content disclosures for YouTube uploads. The new field YouTubeVideoUpload.video_content_metadata of type VideoContentMetadata has been added to YouTubeVideoUpload, containing disclosure settings under VideoContentMetadata.generative_content_disclosure of type YouTubeVideoUploadGenerativeContentDisclosure.
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- Oct 14, 2026
- Date parsed from source:Oct 14, 2026
- First seen by Releasebot:Oct 15, 2026
Google Ads by Google
Guide your campaign spending with new priority and allocation features
Google Ads adds controls to prioritize channel groupings and better manage budget allocation.
New controls in Google Ads let marketers categorize channel groupings by priority and better control how budget is allocated
Original source - Oct 13, 2026
- Date parsed from source:Oct 13, 2026
- First seen by Releasebot:Oct 16, 2026
Google Ads by Google
Build your data strength with October’s Demand Gen drop.
Google Ads introduces YouTube’s October Demand Gen Drop, focused on improving measurement and ROI.
Boost your measurement and ROI with YouTube’s October Demand Gen Drop.
Original source - Oct 5, 2026
- Date parsed from source:Oct 5, 2026
- First seen by Releasebot:Oct 5, 2026
October 5, 2026
Instagram Platform disables phone number and email quick replies for messaging and directs users to text replies instead.
Phone number and email quick replies disabled
Applies to all versions.
Disabled user_phone_number and user_email quick replies for Instagram messaging. Requests that use either content type will not create contact-information quick replies. Use text quick replies or ask the end user to enter their contact information.
Original source - Oct 2, 2026
- Date parsed from source:Oct 2, 2026
- First seen by Releasebot:Oct 5, 2026
Amazon Ads by Amazon
Activate pre-built brand penetration indices with GIA
Amazon Ads adds pre-built brand penetration indices in GIA for DVA+ advanced settings, helping advertisers visualize brand-vs-category penetration and activate geographic optimization without AMC setup. The weekly refreshed feature is available in select regions via UI and Public API.
LAUNCH ANNOUNCEMENT
Activate pre-built brand penetration indices with GIA
What launched?
Geographic Insights and Activation (GIA) now offers pre-built penetration indices directly in the location widget of DVA+ with advanced settings, allowing advertisers to visualize brand penetration and activate geographic optimization without Amazon Marketing Cloud (AMC) setup. Pre-built indices, powered by Amazon's first-party retail data, are generated from the advertiser's tracked product ASINs and compare brand penetration against the broader product category. Advertisers can view an interactive map, select a pre-built index, and choose optimization strategies such as reaching audiences in markets with low or high brand penetration—all from the ad group level.
Search and select from available pre-built brand penetration indices.
Select a pre-built index and choose penetration-based optimization strategies.
Why is it important?
Advertisers have told us that building geographic strategies is time-consuming, requiring them to source fragmented regional data, build custom models in AMC, and manually translate those insights into campaign parameters. Pre-built indices help eliminate this burden, giving advertisers instant access to brand-vs-category penetration insights and reducing the path from geographic intelligence to campaign activation from days to minutes. Indices refresh weekly, helping campaigns continuously adapt to changing conditions without manual intervention.
Where is the feature available?
- North America: United States, Canada
- Europe: Germany, Spain, France, Italy, United kingdom
- Asia Pacific: Australia, Japan
Who can use it?
Pre-built indices are available to self-service advertisers and tech providers via the DVA+ with advanced settings UI and Public API.
API specific:
Pre-built indices can be activated programmatically via the Public API at the ad group level, enabling tech providers and advertisers with automated workflows to integrate geographic optimization into their existing campaign management processes.
Original source - Oct 2, 2026
- Date parsed from source:Oct 2, 2026
- First seen by Releasebot:Oct 4, 2026
X Developer by X
Oct 2, 2026
X Developer adds free credit incentives for pay-per-use accounts, including a one-time $20 bonus for saving an eligible payment card and a match of the first successful auto-recharge up to $50. Credits roll out now, apply automatically, and appear in the Developer Console quickly.
Free credit incentives for pay-per-use accounts
Pay-per-use accounts can now earn free X API credits two ways: a one-time $20 when an account saves its first eligible payment card, and a one-time match of the first successful auto-recharge, up to $50. A new account that earns both receives $70 in free credits. Credits are applied automatically with no code or form, appear in the Developer Console within about a minute, are spent before purchased credits, and expire 3 months after they are granted. The incentives are rolling out now.
See Free credit incentives for eligibility rules, examples, and FAQ.
Original source - Oct 1, 2026
- Date parsed from source:Oct 1, 2026
- First seen by Releasebot:Oct 14, 2026
Linkedin Marketing API by Linkedin
October 2026 - Version 202610 (Latest)
Linkedin Marketing API adds creative metadata and enriched content, job-function filtering, new ad engagement metrics, and Boost endpoints for member and company posts. It also announces a required publisher-list placement field for a future API version and sunsets older versions.
Product & Platform Announcements
Creatives API: New metadata field:
Starting with the 202610 version, the /creatives endpoint supports a new read-only metadata field that returns descriptive information about a creative: adFormat, adHeadline, adIntroductionText, adLine, landingPage, and assetURL. Previously, retrieving this information required calling a different API depending on the creative's content type. The field is derived on read from the creative's underlying content and isn't stored, and fields that don't apply to the creative's ad format are omitted. metadata isn't returned by default; request it explicitly using the fields query parameter when retrieving a single creative, as described in Retrieve Creative Metadata. It isn't returned by the creatives finders. This is an additive, backward-compatible change; versions 202609 and below don't return this field.
Company Intelligence API: New jobFunction filter:
Starting with the 202610 version, the accountIntelligence endpoint finder now supports filtering results by the optional jobFunction field under filterCriteria. Supported job-function buckets are INFORMATION_TECHNOLOGY, PRODUCT, SALES, MARKETING, OPERATIONS, FINANCE, HUMAN_RESOURCES, and OTHER. The field accepts these bucket values directly, rather than a standardized job-function URN or numeric ID. Only one of campaign, campaignGroup, objectiveType, seniority, or jobFunction can be passed in filterCriteria. The jobFunction filter is supported only with the LAST_90_DAYS lookback window. It applies to member-attributable paid and organic engagement metrics; paidQualifiedLeads, conversions, and costInLocalCurrencyPerPaidQualifiedLead aren't broken down by job function. This field is request-only and doesn't change the response schema. Versions 202609 and below don't support this filter.
Creatives API: New enriched content fields:
Starting with the 202610 version, /creatives responses can return new read-only standardUpdateAd and videoAd members within content. standardUpdateAd includes reference and an optional contentAuthor field; videoAd includes reference, an optional contentAuthor, and an optional preRollMetadata field. Earlier API versions continue returning content.reference. Clients using 202610 should continue supporting content.reference, because it may still be returned when enriched content is unavailable. These fields are read-only and don't change Creative create requests.
Ads Reporting API: New memberFollows and memberProfileClicks metrics:
Starting with the 202610 version, the /adAnalytics endpoint's metrics schema supports two new optional metrics: memberFollows, which returns the count of sponsored member profile follows, and memberProfileClicks, which returns the count of clicks on the profile of the member who owns the sponsored post. Both metrics exist only for Sponsored Updates and member follower display ads, such as Thought Leader Ads.
Boost API: New Member and Company Page post boost endpoints:
Starting with the 202610 version, four new Boost API endpoints are available for both Member and Company Page (organization) posts: Boost Init, Boost Hydrate, Boost Post, and Boost Status. These APIs enable partners to embed LinkedIn Boosting directly into their content and publishing workflows, connecting organic content to paid amplification within their platform. The endpoints are available under the existing Advertising API product.
Breaking Changes
Campaign Management API: New required surface field for publisher lists (action required):
Starting with version 202611 (November 2026 release), publisher lists (/adPublisherRestrictions) require a surface field that sets the list's placement type: LAN (LinkedIn Audience Network) or CTV (Connected TV). Requests on version 202611 or later that create a publisher list without a valid surface will fail with a 400 error. Existing partner API accounts have a migration window that ends on December 15, 2026. After that date, campaigns (/adAccounts/{id}/adCampaigns) and account trust preferences (/adAccountTrustPreferences) can only use publisher lists whose placement type matches the campaign. Requests that don't meet this rule will fail with a 400 error on every API version. Lists already attached to campaigns will keep working. Please update your integration before December 15, 2026.
Version Sunset
The monthly API versions below will be sunset and removed from the platform on the dates listed. For information on all the supported versions, refer to the migrations documentation. To avoid disruptions to your platform, please migrate to the latest API version launched today.
- 202510 - Oct 15, 2026
- 202511 - Nov 16, 2026
- Oct 1, 2026
- Date parsed from source:Oct 1, 2026
- First seen by Releasebot:Oct 2, 2026
X Developer by X
Oct 1, 2026
X Developer updates its real-time reply moderation guide with Grok-based classification and Hide Replies guidance.
Real-time reply moderation guide now uses Grok
We rewrote the Manage replies in real time integration guide. It now receives replies through the X Activity API post.reply.create event, classifies each reply with Grok through the xAI API using structured outputs, and hides high-confidence violations with the Hide Replies endpoint. The previous version relied on the deprecated Perspective API and the Account Activity API.
The guide includes complete Python and Node.js webhook examples, guidance on writing the moderation policy, and recommendations for keeping users in control of what is hidden.
Original source - Sep 30, 2026
- Date parsed from source:Sep 30, 2026
- First seen by Releasebot:Oct 1, 2026
Amazon Ads by Amazon
Expert tools bring AMC SQL generation to your agent
Amazon Ads adds closed beta expert tools on the Amazon Ads MCP Server, starting with AMC SQL Generator. The new capability helps agents generate validated, optimized AMC SQL and extends Amazon Ads intelligence to builder workflows.
Expert tools are now available in closed beta on the Amazon Ads MCP Server, starting with Amazon Marketing Cloud (AMC) SQL Generator
Expert tools are a new tier of pre-built capabilities that extend what your agent can do. Unlike standard Model Context Protocol (MCP) tools that perform individual actions or pre-orchestrated API workflows, expert tools enable your agent to apply Amazon's domain expertise and intelligence to specialized tasks. With AMC SQL Generator, the expert tool enables your agent to generate validated, optimized AMC SQL from a prompt like "build an audience of consumers who viewed but didn't purchase in the last 30 days," accounting for AMC's data structure, audience capabilities, and best practices.
Advertisers working directly in AMC can also access AMC SQL generation through the conversational experience in Amazon Ads Agent. Expert tools on the MCP Server bring the capability to builders integrating Amazon Ads intelligence into their own agent solutions.
Why expert tools matter
Expert tools deliver Amazon Ads expertise to your agent as a callable capability. With the AMC expert tool, Amazon maintains the underlying knowledge as AMC evolves, freeing up your developers to customize agents for your specific workflows. Expert tools also work alongside the other MCP tools available on the server. For example, the results of AMC SQL generation can be used to activate audiences through other AMC and campaign management MCP tools.
Where is the feature available?
- North America: United States
During closed beta, expert tools are available in the United States. Agents can serve advertisers across North America, Europe, and Far East marketplaces from U.S.-hosted infrastructure. Broader geography will be available before general availability in early 2027.
Who can use it?
Expert tools are designed for tech providers, agencies, sellers, vendors, and enterprises with an active AMC instance, a developer account, and Amazon Ads API access who are building agentic advertising workflows that need specialized Amazon Ads capabilities. Expert tools are accessed through the Amazon Ads MCP Server.
Where do I access it?
Apply for closed beta access: Applications are evaluated based on technical readiness and alignment with the current beta scope. If you are unsure whether you meet the requirements, reach out to your Partner Development Manager or Ad Tech AE to scope your use case.
Pricing
- Beta: Costs are covered during the closed beta, and we are sharing detailed tracking with beta participants so you can understand usage patterns ahead of general availability.
- General availability (early 2027): Pay-per-use via AWS Marketplace, based on tokens consumed per invocation following AWS Bedrock on-demand rates. Detailed usage tracking and costs give you full visibility into token spend.
Expert tools are a new layer of capability on the Amazon Ads MCP Server, giving your agent access to Amazon's advertising intelligence through a single integration point. As more expert tools become available, the range of workflows your agent can support will continue to grow.
Original source
