Ad Platforms Release Notes

Latest Ad Platforms Updates

• May 7, 2026

  • Date parsed from source:
    May 7, 2026
  • First seen by Releasebot:
    May 7, 2026
  

  Google Ads by Google

  New AI-powered bidding and budgeting innovations in Search and Shopping

  Google Ads adds AI-powered bidding and budgeting tools to help meet goals, manage budgets and adapt to shifting consumer behavior.

  New AI-powered bidding and budgeting tools help you meet your goals, manage your budgets and stay ahead of shifting consumer behavior.

  Original source
• May 6, 2026

  • Date parsed from source:
    May 6, 2026
  • First seen by Releasebot:
    May 7, 2026
  

  Instagram Platform by Meta

  May 6, 2026

  Instagram Platform brings multiple image sending out of beta to all accounts.

  Sending multiple images is now out of beta and available to all accounts.

  Original source
• All of your release notes in one feed

  Join Releasebot and get updates from Google and hundreds of other software products.

  Create account

  Get updates with: RSS Email API CSV MCP Slack n8n Zapier
• Apr 30, 2026

  • Date parsed from source:
    Apr 30, 2026
  • First seen by Releasebot:
    May 7, 2026
  

  Google Ads by Google

  AI Max Turns 1 with new ways to steer performance and expansion to more advertisers

  Google Ads expands AI Max to help capture more opportunities across the Search universe.

  As AI Max turns 1, we’re helping you capture even more opportunities in the expanding Search universe.

  Original source
• Apr 30, 2026

  • Date parsed from source:
    Apr 30, 2026
  • First seen by Releasebot:
    May 1, 2026
  

  Google Ads by Google

  Adapt your Shopping campaigns to modern Search with AI Max.

  Google Ads introduces AI Max for Shopping campaigns to help retailers reach shoppers as discovery begins.

  Built for the next generation of Search, AI Max for Shopping campaigns helps retailers reach shoppers the moment discovery begins.

  Original source
• Apr 22, 2026

  • Date parsed from source:
    Apr 22, 2026
  • First seen by Releasebot:
    Apr 22, 2026
  

  Instagram Platform by Meta

  April 22, 2026

  Instagram Platform adds richer media engagement metrics, expanded views reporting, collaborative media access, paid partnership labels at publish time, and new like and comments actions through the IG User API to better measure, publish, and manage content engagement.

  New Media Engagement Fields

  Applies to all versions.

  Three new fields are now available on the IG Media endpoint for apps using Facebook Login, giving deeper insight into how content is being distributed:

  • reposts_count — Number of times the media has been reposted by other users
  • saved_count — Number of times the media has been saved
  • shares_count — Number of times the media has been shared

  Endpoint

  • GET /{ig_media_id}?fields=reposts_count,saved_count,shares_count

  Aggregated Metrics

  Applies to all versions.

  Introducing three new aggregated metrics that provide comprehensive engagement totals across all surfaces, including boosted media and Facebook crossposted content. These values match what users see in the Instagram Insights Dashboard and are available through both the IG Media and Insights endpoints:

  • total_like_count / total_likes — Aggregated likes across Instagram, Facebook, and promoted media
  • total_comments_count / total_comments — Aggregated comments across all surfaces
  • total_views_count / total_views — Aggregated views across all surfaces (video media only)

  Endpoints

  • GET /{ig_media_id}?fields=total_like_count,total_comments_count,total_views_count
  • GET /{ig_media_id}/insights?metric=total_likes,total_comments,total_views

  Enhanced Views Metrics

  Applies to all versions.

  • facebook_views expansion: The facebook_views metric now supports Feed post, Reels, and Story media types, and coverage has expanded to include both crossposted plays and cross-app recommended plays.
  • Cross-platform view_count: The view_count field now returns combined Instagram and Facebook views for crossposted video content when looking up another user's public media via the Business Discovery API.

  Endpoints

  • GET /{ig_media_id}/insights?metric=facebook_views
  • GET /{ig_user_id}?fields=business_discovery.username({username}).media{view_count}

  Collaborative Media API

  Applies to all versions.

  Introducing the Collaborative Media API on the IG User. The API lets your app retrieve all media where your app user is an accepted collaborator, making it easier to track and measure performance of collaborative content across partnerships.

  Endpoints

  • GET //collaborative_media — Fetch all collaborative media for the app user
  • GET /?fields=collaborative_media_search.media_id() — Search for a specific collaborative media

  Partnership Ads Label

  Applies to all versions.

  The Content Publishing API now supports adding the "Paid partnership" disclosure label at publish time, eliminating the need to manually add partnership labels after publishing. Two new parameters have been added to the create media endpoint:

  • branded_content_sponsor_ids — Tag up to 2 brand partners by their Instagram user ID
  • is_paid_partnership — Enable the "Paid partnership" label with or without naming specific brands

  Endpoint

  • POST //media with branded_content_sponsor_ids and is_paid_partnership parameters

  See the updated post-level permissioning guidance for details on brand approval flows.

  Like Media and Comments API

  Applies to all versions.

  Introducing the Like Media and Comments API on the IG User. The API lets your app like and unlike Instagram media and comments on behalf of your app users, enabling engagement workflows such as responding to comments on business posts or engaging with collaborative content.

  Endpoints

  • POST //likes with media_id={media_id} or comment_id={comment_id} — Like a Feed post, Reel, comment, or reply
  • DELETE //likes with media_id={media_id} or comment_id={comment_id} — Unlike a Feed post, Reel, comment, or reply

  The new instagram_manage_engagement permission is required. Stories and content from private accounts are not supported.

  Original source

  Show more
• Apr 22, 2026

  • Date parsed from source:
    Apr 22, 2026
  • First seen by Releasebot:
    Apr 22, 2026
  

  Google Ads API by Google

  v24 (2026-04-22)

  Google Ads API releases v24 with expanded Demand Gen, video, conversion, planning, reporting, shopping, and video preview updates, including new lead gen conversion types, VTC optimization, gender exclusions for Performance Max, richer plannable product data, and retail filtering tools.

  The following new features and updates were added in v24.

  See Upgrade to the latest version for guidance.

  Ads

  • The following fields are now required:
    • In the DemandGenVideoResponsiveAdInfo object:
      • videos
      • logo_images
    • In the VideoResponsiveAdInfo object:
      • videos
      • business_name
      • logo_images
        The VideoResponsiveAdInfo is now mutable.

  Assets

  • Added the field travel_feed_data to the AssetSet resource. This new field allows reading travel feed data from a travel feed asset set, exposing read-only information such as hotel_center_account_id, merchant_center_id, partner_center_id, subset_id, and travel_feed_vertical_type.

  Campaigns

  • Removed the Campaign.video_brand_safety_suitability field. The control is still available on the Customer level.
  • Added the Campaign.view_through_conversion_optimization_enabled field, which is false by default, to allow enabling VTC (View-Through Conversion) Optimization in Demand Gen and App Campaigns.
  • Enabled gender exclusions for Performance Max campaigns. This exclusion is now available for Performance Max campaigns on all Google Ads API versions.

  Conversions

  • Added support for Lead Gen conversion types. These are the new ConversionActionType enums in v24:
    • GOOGLE_ANALYTICS_4_GENERATE_LEAD
    • GOOGLE_ANALYTICS_4_QUALIFY_LEAD
    • GOOGLE_ANALYTICS_4_CLOSE_CONVERT_LEAD
    • FIREBASE_ANDROID_GENERATE_LEAD
    • FIREBASE_ANDROID_QUALIFY_LEAD
    • FIREBASE_ANDROID_CLOSE_CONVERT_LEAD
    • FIREBASE_IOS_GENERATE_LEAD
    • FIREBASE_IOS_QUALIFY_LEAD
    • FIREBASE_IOS_CLOSE_CONVERT_LEAD
  • Removed the LOYALTY_SIGN_UPS user list customer type category.

  General

  • Added UserListErrorEnum.DUPLICATE_LOOKALIKE, which is returned when attempting to create a lookalike UserList that is identical to an existing one.

  Planning

  • Changed the InsightsAudience.topic_audience_combinations type definition from InsightsAudienceAttributeGroup to common.InsightsAudienceAttributeGroup. For typed client libraries, this is a breaking change and requires updates to existing integrations.
  • Removed the youtube_select_lineups field from the ReachPlanService.ListPlannableProducts service. Users should switch to using lineups from youtube_select_lineup_targeting.
  • Removed the is_brand_connect_creator field from the ContentCreatorInsightsService.GenerateCreatorInsights and ContentCreatorInsightsService.GenerateTrendingInsights services. Users should instead look for a creator to have the CREATOR_PARTNERSHIPS option available instead in partnership_opportunities.
  • Added new fields to the ReachPlanService.ListPlannableProducts response to include more details about each plannable product. Most of these fields are returned in the new ProductCoreAttributes field within ListPlannableProductsResponse. New response fields are:
    • ProductMetadata.plannable_product_description
    • ProductCoreAttributes.marketing_objective
    • ProductCoreAttributes.cost_model
    • ProductCoreAttributes.buying_method
  • Removed various fields from KeywordPlanIdeaService.GenerateKeywordForecastMetrics:
    • CampaignToForecast.geo_modifiers[] is replaced by CampaignToForecast.geo_target_constants[].
    • ForecastAdGroup.biddable_keywords[] is replaced by ForecastAdGroup.keywords[].
    • CampaignToForecast.keyword_plan_network.
    • CampaignToForecast.negative_keywords.
    • ForecastAdGroup.max_cpc_bid_micros.
    • ForecastAdGroup.negative_keywords.
    • BiddableKeyword.
    • CriterionBidModifier.
    • KeywordForecastMetrics.impressions.
    • KeywordForecastMetrics.click_through_rate.

  Reports

  • Removed the ad_sub_network_type segment for the campaign_budget resource.
  • Removed the click_type segment from the AdGroupAsset, CampaignAsset, and CustomerAsset views.
  • Added a new resource CartDataSalesView. It allows segmenting conversion metrics not only by the product clicked, but also by the product sold, with segments like product_sold_brand.
  • Added non-biddable metrics, which are metrics that also include the conversions your campaigns are not actively optimizing towards, for example all_cost_of_goods_sold_micros. The new metrics are added to all resources supporting corresponding biddable metrics.
  • Added the conversion_attribution_event_type segment to the ShoppingPerformanceView resource.

  Shopping

  • Added support for App campaigns in the ShoppingProduct resource. Note that the status and issues fields are not supported for App campaigns.
  • Introduced tag-based product filtering using logical expressions for Shopping Campaigns.
    • Added RETAIL_FILTER_BUNDLE and RETAIL_FILTER criterion types.
    • Added RETAIL_FILTER as a new SharedSetType.
    • AdGroupCriterion can now use the retail_filter_bundle field to link to a SharedSet of type RETAIL_FILTER.
    • SharedCriterion can now use the retail_filter field to define individual tag rules or expressions within the SharedSet.
    • Added RETAIL to ListingGroupFilterListingSource.
    • Added RetailFilter dimension to AssetGroupListingGroupFilter.
    • Added new error codes in CriterionError and AssetGroupListingGroupFilterError for validation.
  • This feature is only available to allowlisted users.

  Videos

  • Updated ShareablePreviewService.GenerateShareablePreviews to not use partial failure anymore. Requests will throw an error if they fail for any ID. Returning new error codes for asset groups to align with ad group ad errors:
    • MutateErrorEnum.RESOURCE_NOT_FOUND instead of ShareablePreviewError.ASSET_GROUP_DOES_NOT_EXIST_UNDER_THIS_CUSTOMER.
    • ShareablePreviewError.TOO_MANY_RESOURCES_IN_REQUEST instead of ShareablePreviewError.TOO_MANY_ASSET_GROUPS_IN_REQUEST.

  Original source

  Show more
• Apr 21, 2026

  • Date parsed from source:
    Apr 21, 2026
  • First seen by Releasebot:
    May 13, 2026
  

  TikTok Ads by TikTok

  TikTok Product Preview: What's new for brands in Q2 2026

  TikTok Ads releases quarterly product innovations for brands and agencies, adding more control in Smart+, a performance boost for TikTok Pulse Core, and new commerce tools that simplify setup and improve product visibility in TikTok Ads Manager.

  Our quarterly look at the latest product innovations designed to help brands and agencies drive business impact on TikTok.

  What's new

  Each quarter, TikTok Product Preview shares the latest tools and features to help brands grow on TikTok. In our second update of 2026, we've bundled these innovations into three sets, including new controls for Smart+ automation, a performance-focused update to TikTok Pulse, and commerce solutions designed to reduce setup friction and improve product visibility.

  Set #1: Giving advertisers more control and flexibility with Smart+

  Smart+ modular control

  Smart+ now allows advertisers more control over automation at the module level. Advertisers can turn automation on or off for specific modules, including targeting, budget, and placements. We've also updated the TikTok Ads Manager interface to make this clearer. A Smart+ label now appears on each module so you can easily see which parts of a campaign are automated and which are manual.¹

  Smart+ Automatic Placement

  Smart+ Automatic Placement now offers the option to manually select placements during campaign setup in TikTok Ads Manager. Advertisers can choose specific placements, including TikTok, Lemon8, and Global App Bundle—which includes apps like CapCut and Pangle.

  Music Autofix

  Music Autofix is now available for advertisers running Smart+ App campaigns. Powered by automation, Music Autofix helps unblock ad delivery when music in an ad is not commercially licensed. The feature automatically detects when music cannot be used, alerts advertisers to music blockers, and inputs alternative tracks from the Commercial Music Library.

  Expansion to Traffic objective

  Previously focused on lower-funnel performance campaigns, Smart+ is now built directly into Traffic campaign setup, where advertisers can use the same modular toggle to decide which parts of the campaign to automate and which to manage manually.

  Learn more about Smart+ automation: Blog | Business Help Center

  Set #2: Bringing stronger branding performance to TikTok Pulse

  View+ for Pulse Core

  View+ for Pulse Core is a new feature that allows advertisers to optimize for 6-second view-through rates on Max Pulse and Category Lineup campaigns. While TikTok Pulse Core has traditionally focused on brand impact through adjacency next to the top 4% of trending, brand-safe user-generated content, View+ adds a new performance layer by helping advertisers reach attentive users who are likely to watch their ads longer. Advertisers can activate View+ for Pulse Core by toggling it on at the ad group level in TikTok Ads Manager.²

  Learn more about TikTok Pulse Core: Blog | Business Help Center

  Set #3: Streamlining setup and product discovery for commerce advertisers

  One Asset Manager

  One Asset Manager is a new solution for commerce advertisers that brings catalog, creative, and data connections into a single workflow within TikTok Ads Manager. By bringing these elements together in one place, it helps simplify campaign setup and improve performance. One Asset Manager is currently available for testing in the US.³

  Collage Carousel

  Collage Carousel is a new format that puts more products in view from the start, featuring one hero image and three additional product visuals in the first frame. Each image is clickable and linked directly to its product detail page. Advertisers can use Collage Carousel at the ad level in TikTok Ads Manager.

  Notes:

  1. All Smart+ updates will be available globally in Q2 2026.
  2. View+ is currently available for Pulse Core Max and Category Lineups via allowlist in the US and Canada.
  3. One Asset Manager and Collage Carousel will be available in the US only in Q2 2026.

  This document is the property of BD TikTok USA LLC ("TT Commerce") and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TT Commerce undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary.

  Original source

  Show more
• Apr 21, 2026

  • Date parsed from source:
    Apr 21, 2026
  • First seen by Releasebot:
    Apr 21, 2026
  

  Google Ads by Google

  3 new ways Ads Advisor is making Google Ads safer and faster

  Google Ads adds three agentic safety and policy features in Ads Advisor to help protect and streamline accounts.

  Three new agentic safety and policy features integrated into Ads Advisor will help protect and streamline your Google Ads account.

  Original source
• Apr 21, 2026

  • Date parsed from source:
    Apr 21, 2026
  • First seen by Releasebot:
    Apr 15, 2026
  • Modified by Releasebot:
    Apr 23, 2026
  

  Linkedin Marketing API by Linkedin

  April 2026 - Version 202604 (Latest)

  Linkedin Marketing API adds new Creator Analytics metrics, extends Company Intelligence lookback to 180 days, and publishes new integration requirements pages for LinkedIn Marketing Solutions APIs.

  Product & Platform Announcements

  • Member Post Statistics: New Creator Analytics Metrics

  The /memberCreatorPostAnalytics endpoint now supports new metrics:

  • POST_SEND: Number of times post entities were sent via LinkedIn messaging.

  • POST_SAVE: Number of times post entities were saved.

  • LINK_CLICKS: Number of clicks on links within post entities.

  • PREMIUM_CTA_CLICKS: Number of clicks on premium call-to-action buttons.

  • FOLLOWER_GAINED_FROM_CONTENT: Number of new followers gained from post entities.

  • PROFILE_VIEW_FROM_CONTENT: Number of profile views generated from post entities.

  • Company Intelligence API: New 180-Day Lookback Window

  Starting with the 202604 version, the /accountIntelligence endpoint now supports a LAST_180_DAYS lookback window, extending the maximum range for filtering impression and engagement data from 90 to 180 days.

  • New Integration Requirements Pages

  New requirement pages are now available to guide developers on the technical criteria for integrating with LinkedIn Marketing Solutions APIs. These requirements must be met as part of an organization pursuing partner certification.

  • Community Management
  • Event Management
  • Conversions API
  • Reporting
  • Advertising
  • Audience Insights
  • Media Planning
  • Company Intelligence
  • Matched Audiences
  • Lead Sync

  Original source

  Show more
• Apr 15, 2026

  • Date parsed from source:
    Apr 15, 2026
  • First seen by Releasebot:
    Apr 16, 2026
  

  Google Ads by Google

  We’re upgrading Dynamic Search Ads to AI Max

  Google Ads moves AI Max out of beta with improved targeting and creative performance plus enhanced controls.

  AI Max is moving out of beta, with improved performance quality across targeting and creative capabilities along with more enhanced controls.

  Original source