Ad Platforms Release Notes
Release notes for digital advertising and other marketing/ads APIs
Products (12)
Latest Ad Platforms Updates
- Aug 10, 2026
- Date parsed from source:Aug 10, 2026
- First seen by Releasebot:Aug 11, 2026
Amazon Ads by Amazon
Access premium publisher inventory with publisher-hosted creatives in Google Ad Manager (GAM)
Amazon Ads adds publisher-hosted creatives for Google Ad Manager programmatic guaranteed deals in Amazon DSP, giving advertisers access to premium display and video inventory and helping them manage buying in one platform.
LAUNCH ANNOUNCEMENT
What launched?
Amazon DSP now supports publisher-hosted creatives for Google Ad Manager (GAM) programmatic guaranteed (PG) deals. Advertisers can bid on premium inventory where creative assets are hosted directly in the publisher's ad server, rather than being served from Amazon DSP or a third-party ad server. This capability is available for both display and video formats.
Why is it important?
Publisher-hosted creatives unlock access to premium inventory from broadcasters, news platforms, and major publishers that require creative assets to be hosted on their side — for compliance, format, or delivery reasons. This enables advertisers to consolidate their programmatic guaranteed buying in a single platform.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, Singapore
Who can use it?
- Self-service advertisers using Amazon DSP
Where do I access it?
- Amazon DSP Third party display and Third party video creatives (using the new "Publisher-hosted" option)
- Jul 30, 2026
- Date parsed from source:Jul 30, 2026
- First seen by Releasebot:Aug 6, 2026
Amazon Ads by Amazon
Manage all ad products globally with the advertiser account
Amazon Ads upgrades existing DSP advertiser accounts into unified advertiser accounts, giving advertisers one place to manage programmatic campaigns, Sponsored Ads, and Amazon Marketing Cloud globally, plus integrated Ads Data Manager for first-party data across linked accounts.
Existing Amazon DSP advertiser accounts are being upgraded to advertiser accounts, enabling users to manage all Amazon ad products — programmatic campaigns, Sponsored Ads, and Amazon Marketing Cloud — globally from a single account without re-registration.
Additionally, advertisers can now connect their first-party data seamlessly through Ads Data Manager (ADM), which simplifies and streamlines first-party data management across Amazon Ads. Advertisers onboard signals once and leverage them in Amazon DSP and AMC for activation and analysis across linked advertiser accounts.
The advertiser account upgrade delivers the following capabilities to your existing account:
- Multi-country buying: Expand geographically by activating programmatic campaigns across Americas, EMEA, and APAC regions without creating new accounts or completing additional registrations.
- Omnichannel campaign management: If you buy programmatic campaigns alongside Sponsored Ads, you can now manage everything from one advertiser account — no account switching required.
- Amazon Marketing Cloud (AMC) access: Your upgrade provisions AMC access within your advertiser account — making it easier to connect cross-product, cross-region analytics without separate registration.
- Unified billing and permissions: Manage invoices, billing settings, and user roles (admin, editor, viewer) across all ad products globally from a single page.
- Simplified first-party data management: Connect signals once and activate across Amazon DSP, AMC, and Sponsored Ads for measurement, optimization, and audience strategies.
Why is it important?
Managing advertising across Amazon's full suite of ad products and multiple countries has historically required separate accounts, distinct registration processes, fragmented billing and permission workflows, and redundant data uploads. The advertiser account upgrade eliminates this complexity. Users will receive a new advertiser account ID that replaces legacy Amazon DSP advertiser account IDs, supporting a streamlined, omnichannel buying experience across Amazon Ads.
With a single advertiser account supporting global activation, unified billing, standardized permissions, and ADM integrated directly, you can connect first-party signals once and activate them everywhere — spending less time managing operations and more time optimizing campaigns.
Advertiser experience
Once upgraded, the advertiser account will appear under the “advertiser account” category in the account selector. This helps traders navigate to this account directly using the account selector rather than from the “Advertisers” page within the Campaign Manager experience.
Users can access all ad products globally in the same account using the ad products selection navigation within Campaign Manager.
Select a region and country within the same advertiser account when creating a campaign.
Analyze first-party campaign and events data across all products globally within a single AMC instance, no separate advertiser account registration required.
Within the advertiser account, customers can access Ads Data Manager (ADM) to connect first-party data once through the Connector Library, Events, and Audiences — and have it flow automatically across linked accounts to Amazon DSP and AMC.
Advertisers control which datasets are shared with which accounts and for which use cases (audience targeting, conversion attribution, or analytics) at the dataset level.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore
Who can use it?
- This upgrade is available to Amazon DSP-only advertisers without any action required.
Where do I access it?
- Access your upgraded advertiser account through the ad platform’s Campaign Manager experience. Your existing account has been automatically upgraded — look for the unified navigation, cross-product campaign creation options, and consolidated billing and permissions settings within your account.
API-specific
Existing advertiser account identifiers (CFIDs) continue to work without modification. Upon upgrade, your account receives a new Global Account ID and additional regional identifiers, enabling multi-country campaign creation via API. Mappings between new and old identifiers can be resolved with POST/adsApi/v1/query/advertiserAccounts.
For multi-country campaign creation, pass an optional country code in the /dsp/campaigns endpoint to create campaigns in new regions. If no country code is passed, campaigns default to the original country. Use the /dsp/advertisers endpoint to retrieve all regional identifiers and the UpdateAdvertiserAccount API to manage account details programmatically.
For full technical details, please read the API documentation.
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- Jul 30, 2026
- Date parsed from source:Jul 30, 2026
- First seen by Releasebot:Aug 1, 2026
Facebook Marketing API by Meta
Version 26.0
Facebook Marketing API adds Ads in WhatsApp Status support and new ad creative controls, including wamo_whatsapp_identity_spec. It also updates Shops Ads defaults and announces several deprecations and placement removals across campaigns, audiences, insights, and placements.
Ads in WhatsApp Status are available via the Marketing API.
Learn more about ads in WhatsApp Status.
Marketing API
July 29, 2026
Available until TBD
Blog post
Ad Creative
WhatsApp Status ads: wamo_whatsapp_identity_spec
Applies to v26.0+.
The wamo_whatsapp_identity_spec field is now available on ad creative creation and readable on ad creative GET endpoints for GK-enabled ad accounts. This field allows advertisers to specify a WhatsApp identity when creating creatives for WhatsApp Status ad placements.
Additionally, if the WhatsApp Status placement is included and user_age_unknown is not set, it will default to true.
The following endpoints are affected:
- POST /{ad-account-id}/adcreatives
- GET /{ad-creative-id}
- GET /{ad-account-id}/adcreatives
- GET /{campaign-id}/adcreatives
- GET /{ad-id}/adcreatives
Shops Ads default to WEBSITE_AND_SHOP
Applies to v26.0+.
Eligible Shops Ads creatives will now automatically default to destination_spec.destination_type = WEBSITE_AND_SHOP when the advertiser has an IAB offsite checkout-enabled shop. Advertisers can opt out by explicitly setting destination_type to WEBSITE_AND_SHOP_OPT_OUT.
The following endpoint is affected:
- POST /{ad-account-id}/adcreatives
Poll ads deprecation
Applies to v26.0+. Will apply to all versions October 27, 2026.
Poll is no longer available in ad creative. The poll_spec field and the "poll" enum value for the type field under interactive_components_spec are no longer available when creating or updating ads. Poll-related fields should be removed from the creative spec.
The following endpoints are affected:
- POST /{ad-account-id}/adcreatives
- POST /{ad-account-id}/ads
- POST /{ad-id}
- GET /{ad-account-id}/generatepreviews
Ads
applink_treatment=web_only deprecation for Web and App campaigns
Applies to v26.0+. Will apply to all versions October 27, 2026.
The applink_treatment field set to web_only is deprecated for Web and App campaigns. Use automatic or deeplink_with_web_fallback instead.
The following endpoints are affected:
- POST /act_{ad-account-id}/ads
- POST /{ad-id}
Advantage+ Campaigns
Explicit advantage_audience flag required for HEF campaigns
Applies to v26.0+. Will apply to all versions October 27, 2026.
Campaigns with Special Ad Categories for Housing, Employment, or Financial products and services (HEF) that use targeting automation via the Marketing API must now explicitly set the advantage_audience flag. Previously, HEF campaigns could create ad sets with constrained targeting setups without specifying this flag.
With this change, if a HEF campaign has constrained targeting (for example, custom audience inclusions or detailed targeting), the API will return an error when the advantage_audience flag is not explicitly provided. This aligns HEF campaign behavior with the existing requirement for non-HEF campaigns and ensures advertisers are making an intentional choice about Advantage+ Audience for regulated ad categories.
The following endpoints are affected:
- POST /{ad-account-id}/adsets
- POST /{adset-id}/copies
Audiences
Lookalike country and location_spec deprecation
Applies to v26.0+. Will apply to all versions September 1, 2026.
The country and location_spec fields in lookalike_spec are deprecated when creating Lookalike audiences. These fields are now silently ignored and the API creates a parent (countryless) Lookalike audience. Location targeting is determined by the ad set, matching existing Audience Manager behavior. Callers passing deprecated fields will receive a deprecation warning but the request will succeed.
When country is specified on new Lookalikes, advertisers will see the following message:
The country and location_spec fields are no longer available in lookalike_spec. Your lookalike audiences will deliver to the locations selected in your ad sets’ audiences.
The following endpoint is affected:
- POST /{ad-account-id}/customaudiences
Insights
Delivery Estimate: daily_outcomes_curve, budget_guardrail, estimate_dau deprecation
Applies to v26.0+. Will apply to all versions October 27, 2026.
The daily_outcomes_curve, budget_guardrail, and estimate_dau fields on the Delivery Estimate endpoint were originally powered by the Bison / Outcome Prediction backend, which has been fully deprecated. These fields currently return hardcoded 0 or empty data and provide no useful information to developers, so they are being removed.
The following endpoints are affected:
- GET /{ad-account-id}/delivery_estimate
- GET /{adset-id}/delivery_estimate
Placements
Instagram Explore Feed placement removed
Applies to v26.0+.
The Instagram Explore Feed placement is no longer available.
The following endpoints are affected:
- POST /act_{ad-account-id}/adsets
- POST /{ad_set-id}
Messenger Stories placement removed
Applies to v26.0+. Will apply to all versions late August 2026.
The Messenger Stories placement (story in messenger_positions) is no longer available. Campaigns using this placement will have it automatically removed from their effective placements.
Migration guidance: Remove "story" from the messenger_positions array in your targeting spec. If messenger_positions only contained "story", remove the messenger_positions field entirely. If you are using Advantage+ Placements (automatic placements), no action is needed — the system will automatically exclude this placement.
The following endpoints are affected:
- POST /act_{ad-account-id}/adsets
- POST /{ad_set-id}
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Original source - Jul 29, 2026
- Date parsed from source:Jul 29, 2026
- First seen by Releasebot:Jul 31, 2026
Google Ads by Google
Prepare for the holiday season with July’s Demand Gen Drop.
Google Ads adds upgraded tROAS bidding and Checkout Links in YouTube’s July Demand Gen Drop.
Prepare for the holiday season with upgraded tROAS bidding, Checkout Links, and more from YouTube’s July Demand Gen Drop.
Original source - Jul 29, 2026
- Date parsed from source:Jul 29, 2026
- First seen by Releasebot:Jul 31, 2026
Amazon Ads by Amazon
Interactive and Enhanced Ads Powered by BrightLine Now Available on Disney Advertising Supply via Amazon DSP
Amazon Ads launches interactive and enhanced ads powered by BrightLine on Disney Advertising supply through Amazon DSP, bringing new ad formats that add interactivity, branded visuals, and QR codes to help drive engagement.
LAUNCH ANNOUNCEMENT
Interactive and Enhanced Ads Powered by BrightLine Now Available on Disney Advertising Supply via Amazon DSP
What launched?
Advertisers can now activate interactive and enhanced ad formats powered by BrightLine on Disney Advertising supply directly through DRAX on Amazon DSP via PMP and Programmatic Guaranteed deals. Interactive ads use remote control interactivity to invite viewers to explore scrollable galleries, play trivia games, and discover more from a brand. Enhanced ads supercharge existing video by layering on high-impact, automated features like animated carousels, branded frames, and QR codes to capture attention and drive action.
Why is it important?
Interactive formats drive stronger brand outcomes across the entire consumer journey vs. standard video, with +33% unaided recall, +12% brand favorability, and +8% purchase intent*. These formats turn passive viewing into measurable engagement across Disney's premium content library.
Format availability varies across properties, devices and buying marketplaces.
*Source: BrightLine, ‘The Engagement Effect: How Interactivity Indicates CTV Success’, 2025
Where is the feature available?
- North America: United States
Who can use it?
- Managed Service and Self-Service advertisers in the US
Where do I access it?
- Amazon DSP
- Jul 22, 2026
- Date parsed from source:Jul 22, 2026
- First seen by Releasebot:Jul 24, 2026
- Modified by Releasebot:Aug 4, 2026
v25 (2026-07-22)
Google Ads API releases v25 with major updates for Demand Gen, loyalty retention, and the revamped New Customer Acquisition goal model, plus new support for multi-party authorization reviews, YouTube attribution and insights, Shorts social metrics, and several breaking changes.
The following new features, updates, and breaking changes were added in Google Ads API v25, which is a major release.
See Upgrade to the latest version for guidance.
Breaking changes
- Ads: Optional videos and logo_images in DemandGenVideoResponsiveAdInfo are now required fields. Provide videos and logo_images when creating or mutating responsive Demand Gen video ads.
- Asset.synthetic_content_info and Ad.synthetic_content_info are now fully mutable in v25, v24, and v23.
- Added support for Multi-Party Authorization (MPA) reviews: Added the MultiPartyAuthReview resource and corresponding MultiPartyAuthReviewService. Added the MultiPartyAuthReviewStatus enum to track the review status. Added CustomerUserAccess.pending_multi_party_auth_review to link to a pending review. Added MutateCustomerUserAccessResult.multi_party_auth_review and MutateCustomerUserAccessInvitationResult.multi_party_auth_review to return the associated review resource name. Added MultiPartyAuthReviewError for validation errors. This feature is currently in beta and is subject to change in future releases.
Features and updates (non-breaking)
- AssetAutomationType.GENERATE_ANIMATED_IMAGES_FROM_OTHER_ASSETS: Available for DemandGenMultiAssetAds. If enabled, it generates animated images using non-animated images as input. New DemandGenMultiAssetAds are opted in by default starting with this API version.
- Added support for Loyalty Retention Goal, which allows advertisers to optimize campaigns for retaining loyalty program members. Added LOYALTY_RETENTION to the GoalType enum. Added CampaignGoalConfig.campaign_loyalty_retention_settings to configure campaign-specific loyalty retention settings, including bid adjustments and showing member benefits in PLA format. Added Goal.loyalty_retention_goal_settings to configure account-level loyalty retention goal settings. Added new error codes: LOYALTY_RETENTION_GOAL_INVALID_MODE, CANNOT_USE_INCOMPATIBLE_CLO_GOALS, LOYALTY_RETENTION_GOAL_ALREADY_EXISTS.
- Updated New Customer Acquisition Goal support in the Google Ads API to reflect the revamped unified goals schema: Extended the Goal resource to support New Customer Acquisition settings using the new_customer_acquisition_goal_settings field. Extended the CampaignGoalConfig resource to support campaign-specific overrides for New Customer Acquisition using the campaign_new_customer_acquisition_settings field. Added the new CustomerLifecycleOptimizationGoalSubType enum to define supported goal subtypes. Added NEW_CUSTOMER_ACQUISITION to the GoalType enum. Added new validation error reasons to GoalError: NEW_CUSTOMER_ACQUISITION_GOAL_ALREADY_EXISTS. Added new validation error reasons to CampaignGoalConfigError: CAMPAIGN_OVERRIDE_VALUES_SET_FOR_NEW_CUSTOMER_ACQUISITION_TARGET_SPECIFIC_OPTION, CAMPAIGN_OVERRIDE_HIGH_LIFETIME_VALUE_NOT_SUPPORTED_FOR_CAMPAIGN_TYPE, CANNOT_USE_INCOMPATIBLE_CLO_GOALS. Added ErrorDetails.incompatible_clo_goal_error_details to expose the new IncompatibleCloGoalsErrorDetails structure for validation errors.
- Added support for YouTube conversion attribution verification using third-party partners: Added CustomerThirdPartyIntegrationPartners.conversion_attribution_integration_partners to allow configuring integration partners at the customer level. Added CampaignThirdPartyIntegrationPartners.conversion_attribution_integration_partners to allow configuring integration partners at the campaign level.
- Added ContactDetails.phone_number_extension to the LocalServicesLead resource.
- Added new specific error codes for incentive redemption failures: BILLING_COUNTRY_NOT_ELIGIBLE, USER_IS_MCC_MANAGER, USER_SUSPENDED, MAX_PENDING_INCENTIVES, ACCOUNT_HAD_RECENT_SPEND, MAX_INCENTIVES_REDEEMED_FROM_OFFER, MISMATCHING_BILLING_COUNTRY_CODE.
- Added support for more YouTube channel details of related videos when searching trending insights. The new fields channel_id, channel_name, and channel_url have been added to YouTubeVideoAttributeMetadata.
- Added YouTubeChannelInsights.data_sharing_consent_given to YouTubeChannelInsights. This is true if a creator has consented to sharing non-public data. If so, the following fields are populated: average_views_per_video, average_likes_per_video, average_comments_per_video, engagement_rate, channel_audience_attributes.
- Added ad_sub_format_type segment to provide a breakdown of YouTube instream non-skippable ads by duration.
- Added video-specific social metrics to help advertisers track user engagement (comments, likes, and shares) for Shorts ads on YouTube: Metrics.youtube_comments, Metrics.youtube_likes, Metrics.youtube_shares. They are available in AdGroup, AdGroupAd, Asset, Campaign, Customer, and Video.
- Jul 22, 2026
- Date parsed from source:Jul 22, 2026
- First seen by Releasebot:Jul 23, 2026
Amazon Ads by Amazon
Brand+ and Performance+ expand AI, keep advertiser control
Amazon Ads launches new Brand+ and Performance+ capabilities that give advertisers more control over AI optimization, expand audio and STV reach, and improve campaign performance with smarter signals and audience inputs through Ads Data Manager.
LAUNCH ANNOUNCEMENT
Brand+ and Performance+ expand AI, keep advertiser control
What launched?
Take more control of your AI-powered campaigns — and get better results. Ten new Brand+ and Performance+ capabilities let you guide optimization with your own audience data, reach customers through expanded audio formats, and benefit from smarter models working automatically in the background.
As of 7/20, these ten capabilities have launched or are launching over the next few weeks to Open Beta or GA:
Simplicity: Guide AI with your own expertise — accelerate optimization by connecting your first-party data via Ads Data Manager (ADM)
- Audience Signals for Brand+ (Open Beta) — Bring your own audience data into Brand+ Prospecting as AI optimization inputs to accelerate performance while retaining full reach discovery
- Audience Signals for Performance+ (Open Beta) — Guide Performance+ Customer Acquisition and Unified Consideration with first-party audiences brought in via ADM at no additional cost
Scale: Reach new audiences in more moments — expanded formats, supply, and access for more advertisers
- Audio for Brand+ (GA) — Building on April's Open Beta, Audio officially reaches General Availability with expanded 3PX (third-party exchange) open exchange supply across 16 locales
- Audio for Performance+ (Open Beta) — AI-optimized audio for mid- and lower-funnel tactics (Customer Acquisition, Remarketing, Retention, Consideration, Search) for the first time
- Automatic Deal Selection for Brand+ STV (Open Beta) — AI-powered feature that automatically activates and optimizes a group of STV deals using Brand+ audience context and campaign targeting dimensions, expanding access to premium supply across Amazon and the open internet, and helping drive incremental reach
- Managed Service Campaign Proposal Builder (GA) — Brand+ and Performance+ now accessible to Managed Service AMG (Amazon Media Group) entities through a unified media planning workflow
Performance: Deliver better results automatically — smarter models improve every campaign without action required
- Brand Outcome Optimization (Open Beta) — Predicts user likelihood to take brand-relevant actions (branded search, detail page views, add-to-cart) beyond reach, across Display, OLV, STV, and Audio
- Prime Video Signal Integration (Open Beta) — Streaming behavior data enriches Brand+ ranking for improved ad relevancy on Prime Video Ads supply
- Asynchronous Remarketing for Performance+ (GA) — Richer match-context signals (recency, frequency, dwell time) improve user valuation at bid time for Remarketing and Retention tactics
- Expanded Conversion Support for App Ads (GA) — Performance+ Remarketing now supports "Other" conversion types from MMP (Mobile Measurement Partner) sources, unlocking the tactic for non-endemic app advertisers
Why is it important?
Your Data, Smarter Optimization
Advertisers can now bring their own audience data directly into Brand+ and Performance+ campaigns as AI optimization inputs — not hard targeting constraints, via Ads Data Manager, in the same way they bring in conversion event data today. Your audiences accelerate optimization and help the models identify high-value customers faster, while the AI retains full freedom to discover users beyond those segments. This makes it easier to integrate existing targeting strategies with Brand+/Performance+ — whether you're working with AMC audiences, DMP segments, or custom-built cohorts connected through Ads Data Manager (ADM). Available for Brand+ Prospecting, Performance+ Customer Acquisition, and Performance+ Unified Consideration at no additional cost.
Expanded Formats, Supply & Access
Building on April's Open Beta announcement, Audio for Brand+ officially reaches General Availability with expanded supply — now including 3PX open exchange inventory alongside 1P (first-party) and 3P (third-party) APD (Amazon Publisher Direct) sources across 16 locales: US, CA, MX, BR, DE, UK, IT, ES, FR (1P+3P supply) and AU, JP, NL, SE, UAE, KSA, TR (3P supply only). Audio for Performance+ enters Open Beta, bringing AI-optimized audio to all Performance+ tactics for the first time.
Brand+ STV line items are now auto-enabled with automatic deal selection (ADS), a feature that automatically activates and optimizes a group of premium streaming TV deals based on Brand+ audience context and campaign targeting criteria. ADS expands supply access from a single, pre-configured APD deal to a broader set of continuously optimized deals containing supply across Amazon and the open internet. ADS is enabled by default on new Brand+ STV Prospecting lines and requires no manual activation.
The Campaign Proposal Builder makes Brand+ and Performance+ accessible to Managed Service AMG entities for the first time through existing media planning workflows.
Smarter AI Under the Hood
Four model and signal upgrades improve every Brand+ and Performance+ campaign without advertiser action required. Brand outcome optimization predicts user likelihood to take brand-relevant actions — moving Brand+ beyond reach-only toward measurable outcomes like branded search, detail page views, and add-to-cart. Prime Video signal integration enriches Brand+ ranking with streaming behavior data for improved ad relevancy. For Performance+, asynchronous remarketing enables richer user valuation at bid time with recency, frequency, and dwell time signals. And expanded conversion support unlocks Performance+ Remarketing for non-endemic app advertisers tracking events through Mobile Measurement Partners.
For more information, please see these educational resources:
- Brand+, now available globally
- A Guide to Performance+
- New Brand+ and Performance+ capabilities
- Open Internet Podcast and Streaming Audio Inventory
(note: podcasts are not yet available for Brand+ or Performance+)
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore
Note the following are available in limited regions:
- Audio for Brand+/Performance+, US, CA, MX, BR, DE, UK, IT, ES, FR (1P+3P supply) and AU, JP, NL, SE, UAE, KSA, TR (3P supply only)
- Automatic Deal Selection for B+ STV, US Only
Who can use it?
All ten capabilities are available through the Amazon Ads campaign creation flow. Access and availability vary by feature:
- Audience Signals for Brand+, All B+ Advertisers (Prospecting)
- Audience Signals for Performance+, All P+ Advertisers (Customer Acquisition, Unified Consideration)
- Managed Service Campaign Proposal Builder, AMG Managed Service entities (via Sales)
- Brand Outcome Optimization, All B+ Advertisers (enabled by default on Reach goal lines)
- Prime Video Signal Integration, All B+ Advertisers (enabled by default for PV Ads supply)
- Asynchronous Remarketing, All P+ Advertisers (Remarketing, Retention)
- Expanded Conversion Support, P+ Advertisers using MMP-sourced "Other" conversion types
- Audio for Brand+/Performance+
- Automatic Deal Selection for B+ STV
Where do I access it?
All features are accessed via the Amazon Ads campaign creation flow, as you would normally select Brand+ or Performance+ tactics, goals, and KPIs (with the exception of the Managed Service Campaign Builder).
For Audience Signals, upload your hashed customer lists through Ads Data Manager and activate them as advertiser audiences in Amazon Ads or build custom segments in AMC. To access your audiences, navigate to the Audience section within line item settings to add advertiser or custom audiences as optimization inputs. For more information or to request access, contact your Amazon Ads account representative.
Create a Brand+ or Performance+ campaign today
API and Technical Details
All ten features in this bundle are available through the Amazon Ads user interface. API support details will be communicated separately through technical documentation updates as applicable. Advertisers and agencies accessing Brand+ or Performance+ programmatically should reference the Performance+ and Brand+ wiki for updated API endpoint documentation.
Audio Line Item Technical Requirements
For Audio line items (Brand+ GA and Performance+ Open Beta), advertisers should note the following technical requirements:
- Audio ads must be submitted in standard formats (MP3 or WAV, 30-second or 15-second spots) via the Amazon Ads creative workflow.
- Display companion creatives are required for all Audio line items.
- At least one 3P inventory source must be included in Performance+ Audio line items.
- Guaranteed deals are not permitted on Performance+ Audio; non-guaranteed deals are supported.
Audience Signals Technical Details
- Advertisers may add advertiser audiences or custom audiences through the Audience section in line item settings.
- There are no additional fees for including Audience Signals.
- Audience exclusions remain available and function independently of Audience Signals.
- Jul 21, 2026
- Date parsed from source:Jul 21, 2026
- First seen by Releasebot:Jul 22, 2026
X Developer by X
Jul 21, 2026
X Developer adds mute and block events to the X Activity API for real-time user notifications.
Mute and block events for X Activity API
Today, we added mute and block events to the X Activity API. You can now subscribe by User ID to receive real-time notifications when a user mutes or unmutes (mute.mute, mute.unmute) or blocks or unblocks (block.block, block.unblock) another user.
These are private events: they require user-context (OAuth 2.0) authentication with the mute.read or block.read scope, respectively, and the user_id filter matches the user performing the action.
Original source - Jul 21, 2026
- Date parsed from source:Jul 21, 2026
- First seen by Releasebot:Jul 22, 2026
Amazon Ads by Amazon
Location-based interactive video ads now available in Canada, Mexico, and Brazil
Amazon Ads expands location-based interactive video ads to eligible advertisers in Canada, Mexico, and Brazil, bringing dynamically personalized Streaming TV creative that adapts messaging by viewer geography to support more local relevance and engagement.
LAUNCH ANNOUNCEMENT
Location-based interactive video ads now available in Canada, Mexico, and Brazil
What launched?
We've expanded location-based interactive video ads (IVA) to all eligible advertisers in Canada, Mexico, and Brazil. Location-based IVA enables advertisers to deliver dynamically personalized Streaming TV creative experiences that adapt messaging based on viewer geographic location, helping drive relevance and local engagement at scale.
Advertisers can configure location-based creative variations within the video creative workflow to deliver locally relevant messaging to viewers in Canada, Mexico, and Brazil.
Why is it important?
Advertisers can now extend the power of location-based creative personalization to audiences across three new locales in the Americas. Location-based IVA helps reduce the manual effort of creating separate campaigns for different regions by dynamically tailoring creative elements — such as store locations, local offers, and clickthrough URLs — based on viewer geography (state/province or postal code). This expansion enables brands to deliver more relevant ad experiences that can help improve engagement and performance, all without additional creative production costs.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
Who can use it?
- Managed Service and Self-Service advertisers except advertisers that that have opted in to restrictions on the use of demographic signals via the "Additional Restrictions: Only use Amazon audiences without demographic signals" checkbox in Advertiser settings. This is only available for 1PAS video creatives.
Where do I access it?
- Amazon DSP
Back to announcements
Original source - Jul 13, 2026
- Date parsed from source:Jul 13, 2026
- First seen by Releasebot:Jul 14, 2026
Google Ads by Google
Optimize your reach and frequency across campaigns with video campaign groups.
Google Ads adds coordinated reach and frequency across campaigns while keeping individual campaign settings.
Coordinate reach and frequency across campaigns while still maintaining individual campaign settings.
Original source
