Ad Platforms Release Notes
Release notes for digital advertising and other marketing/ads APIs
Products (12)
Latest Ad Platforms Updates
- Sep 24, 2026
- Date parsed from source:Sep 24, 2026
- First seen by Releasebot:Sep 24, 2026
Google Ads by Google
Turn discovery into action with September’s Demand Gen Drop.
Google Ads adds seamless experiences and integrations in YouTube’s September Demand Gen Drop.
Turn discovery into action with new seamless experiences and integrations from YouTube’s September Demand Gen Drop.
Original source - Sep 23, 2026
- Date parsed from source:Sep 23, 2026
- First seen by Releasebot:Sep 23, 2026
Google Ads by Google
We’re bringing AI Brief to more languages and adding a new AI Max reporting feature.
Google Ads adds AI Max campaign reporting and expands AI Brief to more languages.
We’re making it easier to create great AI Max campaigns by adding a new reporting feature and bringing AI Brief to more languages.
Original source All of your release notes in one feed
Join Releasebot and get updates from Google and hundreds of other software products.
- Sep 21, 2026
- Date parsed from source:Sep 21, 2026
- First seen by Releasebot:Sep 22, 2026
X Developer by X
Sep 21, 2026
X Developer adds OAuth 1.0a to OAuth 2.0 token exchange, letting apps migrate existing user tokens to OAuth 2.0 access and refresh tokens without re-authorization. The update preserves granted permissions through scope mapping and includes offline.access.
Migrate OAuth 1.0a user tokens to OAuth 2.0 with token exchange
Apps with existing OAuth 1.0a users can now exchange each user’s stored OAuth 1.0a access token and secret for an OAuth 2.0 access token and refresh token, with no consent screen or re-authorization. Send
grant_type=urn:ietf:params:oauth:grant-type:token-exchangetoPOST /2/oauth2/token; the granted scopes are derived from the permissions the user originally authorized, andoffline.accessis always included.See Migrating OAuth 1.0a user tokens to OAuth 2.0 for the request format, permission-to-scope mapping, rate limits, and error handling.
Original source - Sep 21, 2026
- Date parsed from source:Sep 21, 2026
- First seen by Releasebot:Sep 21, 2026
September 21, 2026
Instagram Platform adds Message Replies support for Instagram API with Instagram Login, letting Instagram-only accounts reply to past chat messages.
Message replies for the Instagram API with Instagram Login
Applies to all versions.
The Instagram Message Replies API now supports the Instagram API with Instagram Login. You can send a reply to a specific past message within a chat for Instagram-only accounts.
Original source - Sep 21, 2026
- Date parsed from source:Sep 21, 2026
- First seen by Releasebot:Sep 21, 2026
Pinterest Business by Pinterest
Holiday campaign panic? Pinterest has you covered
Pinterest Business adds campaign optimization score in Ads Manager, giving advertisers an at-a-glance view of campaign setup, signals and creative mix with clear recommendations to improve holiday performance. It also highlights live diagnostics, Performance+ creative and Premiere Spotlight.
If your holiday campaign anxiety is high, you’re not alone. Holiday campaigns come with a low hum of nerves. Budgets are bigger, expectations are higher and every decision on media or creative feels amplified.
Holiday campaigns don’t leave much room for guesswork. As shoppers move from inspiration to purchase, brands need to know what’s working, and adapt quickly when it isn’t. That’s especially important when reaching high-intent shoppers is a top holiday concern for marketers: according to tvScientific by Pinterest's 2026 Holiday & Seasonal Shopping Trends Report, 30% of marketers say reaching high-intent shoppers is their top stressor heading into the season.
This year, you have a new way to take the anxiety out of holiday optimization: the campaign optimization score. This new feature turns your campaign setup, signals and creative mix into a clear, at-a-glance score with specific ways to improve. It's one score that tells you exactly where to focus next, so nothing about your holiday setup is left to guesswork.
People who use Pinterest already show up ready to shop, so you’re starting in the right place. This guide shows you how to put your new campaign optimization score to work, pair it with live diagnostics and Pinterest Performance+ creative, and keep your campaigns improving while the season is on.
Let real-time recommendations sharpen every campaign
Campaign optimization score in Ads Manager gives you an instant read on how closely your campaign setup aligns with proven best practices for performance. Across all objectives, we see that higher campaign optimization scores correlate to better campaign performance.
You can use campaign optimization score when creating, editing or duplicating campaigns. Your score is built on three pillars - campaign setup, creative mix, and signal strength. It starts with a few simple foundations—focus on getting these right:
- Fully adopt Pinterest Performance+ so targeting, budgets and bidding work together, instead of relying on one-off manual tweaks.
- Give the system options. More creative variations and a broader product set help people see ads that feel relevant, which can lead to more impressions, clicks and conversions.
- Keep your audience broad, or use Pinterest Performance+ targeting, so it’s easier to find people who are likely to act.
- Choose a steady budget that’s big enough to hit your goals, and avoid changing it too often. If you’re unsure where to land, use Media Planner to see projected outcomes.
Stay present as people turn holiday inspiration into decisions
Two thirds of people who use Pinterest describe their sessions as purposeful shopping. And it’s not just focused—it drives expanded discovery: 71% say Pinterest helps them discover products and ideas they wouldn't normally encounter.
That combination of intent and discovery is your holiday advantage: when you connect with people in the moments they’re actively planning, you can influence what makes the list instead of just fighting for the last click. Use that mindset to pressure-test your holiday plans. Ask yourself:
- Are your current campaigns showing up in those decision-making moments?
- Are they helping people discover something new?
- Are you staying present as people move from inspiration to purchase?
Creative is the new currency of performance: how are you spending it?
Holiday shoppers don't scroll in a straight line, so your creative shouldn't look the same in every placement. Variety helps you show up in more of the moments when people are deciding what to buy—without relying on a single asset to do all the work.
Within each ad group, aim to run at least three different ad formats. Then expand the number of creatives in that same ad group so the system has more options to test. Once you move to five or more distinct ads, you give it enough signals to understand what resonates with different audiences and contexts.
When you toggle on Pinterest Performance+ creative, you let the system remix your existing assets into additional formats and variants without adding production overhead. That makes creative variety sustainable all season. That makes creative variety sustainable all season.
Put your biggest moments in the spotlight
For your biggest moments use Premiere Spotlight, our high-impact video placement that reserves prominent space in the Home feed and search results to maximize reach and awareness. It’s designed for your biggest moments. With Premiere Spotlight you can broaden the top of your funnel, then let your always-on media build on that awareness and drive day-to-day performance. Awareness strategies that included Premiere Spotlight saw a 1.5x improvement to median lifts in Pin Awareness AKA ad recall.
As you build this mix, keep creative fundamentals tight: show the product clearly, use lifestyle scenes and make the offer easy to understand at a glance.
Strengthen your signals so every decision counts
All of this creative and campaign work only pays off if your signals keep up with real behavior. Strong, timely signals help Pinterest understand what success looks like, identify people most likely to take action and invest your budget where it can have the greatest impact.
- Make sure your conversion data reflects what is happening now so bids can respond to current shopper behavior—not last week’s results. Use Pinterest Conversions API (CAPI) alongside the Pinterest tag so you can see web, app and offline conversions in a single view, instead of piecing them together after the fact.
- Keep your product feed healthy and up to date. Accurate product details, availability and pricing give the system stronger inputs—and help people see relevant products when they are ready to act.
- Then set your intentions by defining how you’ll measure success. How will you judge performance across your media buys and on Pinterest this holiday season?
Holiday jitters won't disappear, but you can turn them into momentum. Strong signals give your holiday campaigns a clearer path to learn, adapt and improve throughout peak season. Check your campaign optimization score in Ads Manager to see where you can strengthen your foundation and keep performance moving forward
Want to stay up-to-date on all things Pinterest advertising? Subscribe to our monthly newsletter.
Original source - September 2026
- No date parsed from source.
- First seen by Releasebot:Sep 18, 2026
- Modified by Releasebot:Sep 21, 2026
September 22, 2026
Instagram Platform adds Creator Marketplace Messaging API support for paid partnership messages, plus sandboxed test accounts for end-to-end testing before App Review. It also expands Creator Marketplace discovery with new filters, fields, and higher rate limits, including Facebook creators and new account metrics.
Creator Marketplace Messaging API
Applies to all versions.
Introducing the Instagram Creator Marketplace Messaging API, which lets a brand using your app send paid partnership messages to creators through the Partnership folder on Instagram. The API requires the new instagram_creator_marketplace_messaging permission and a Page access token for a Page connected to a brand that has onboarded to Instagram’s creator marketplace.
Creators must be onboarded to the creator marketplace, have 250,000 or fewer followers, and allow message access to receive partnership messages. Only available in Instagram API with Facebook Login.
Endpoints
- GET //creator_marketplace_creators?fields=messaging_id,is_paid_partnership_messages_enabled
- POST //messages?folder=partnership
- GET //conversations?platform=instagram&folder=partnership
- GET //messages
Sandboxed test accounts
You can now test the Creator Marketplace Messaging API end to end before App Review using sandboxed Instagram test accounts. Add two public Instagram accounts as Instagram Testers on the same app — one business account for the brand, linked to a Facebook Page, and one creator account for the creator — and accept both invitations. When both accounts are accepted testers on the same app with standard access, Creator Marketplace onboarding and eligibility checks are bypassed, Discovery returns a real messaging_id for the creator test account, and you can create a paid-partnership thread and send a message to that creator.
Facebook creators on the Creator Marketplace API
Applies to all versions.
The Creator Marketplace API now returns creators who publish on Facebook. Use the new platform parameter to include them, or page_name to look a creator up by the name of their Facebook Page. Creators carry a new platforms array plus page_id and page_name, and creator insights, media, and media insights accept a .platform() modifier that resolves each metric per platform. Two new account metrics are available on both platforms: total_views and account_interactions.
Endpoints
- GET //creator_marketplace_creators
New Creator Marketplace Discovery API filters and fields
Applies to all versions.
The Creator Marketplace API Discovery API accepts six new filter parameters: creator_language, has_portfolio, has_public_contact_email, exclude_messaged_creators, verified_account, and featured_in_paid_ads. Each result carries three new fields: category, is_brand_following_creator, and is_creator_following_brand.
creator_states and major_audience_states are no longer limited to the United States. State and region codes now resolve against the country you supply, so each requires exactly one paired country value.
recommendation_type accepts a new interested_in_collaboration value.
Endpoints
- GET //creator_marketplace_creators
Higher rate limit for the Creator Marketplace Discovery API
Applies to all versions.
The account-level rate limit is now 5,000 calls per user per hour, up from 1,000.
Original source - Sep 17, 2026
- Date parsed from source:Sep 17, 2026
- First seen by Releasebot:Sep 18, 2026
X Developer by X
Sep 17, 2026
X Developer adds an official Ads Conversion API Google Tag Manager server-side template for sending website conversions.
X Ads API
Conversion API Google Tag Manager server-side template
Advertisers can now send website conversions through the official X Ads Conversion API (Official) tag in a Google Tag Manager server container, without writing Conversion API request code.
See Set up the Conversion API with Google Tag Manager for Pixel ID, access token, event mapping, and Pixel + Conversion API deduplication steps. The template is published in the Google Tag Manager Community Template Gallery.
Original source - Sep 16, 2026
- Date parsed from source:Sep 16, 2026
- First seen by Releasebot:Sep 18, 2026
September 16, 2026
Instagram Platform adds Webhooks pages for setup and fields, plus updated notification examples.
Instagram API, Webhooks
Added Webhooks pages for setup and fields, and updated the notification examples.
Original source - Sep 16, 2026
- Date parsed from source:Sep 16, 2026
- First seen by Releasebot:Sep 17, 2026
X Developer by X
Sep 16, 2026
X Developer adds REGIONS segmentation to Ads API asynchronous analytics jobs for regional breakdowns.
X Ads API
REGIONS segmentation for Analytics
Asynchronous analytics jobs now support REGIONS as a segmentation_type. The country parameter is required when requesting a regional breakdown.
See Metrics and Segmentation for the full list of enabled segmentation types.
Original source - Sep 15, 2026
- Date parsed from source:Sep 15, 2026
- First seen by Releasebot:Sep 15, 2026
X Developer by X
Sep 15, 2026
X Developer adds Lead Generation API support for Lead Gen campaigns, letting users create native lead forms, attach them to cards, and export submitted leads as JSON, CSV, or XLSX.
Lead Generation API
We documented the Lead Generation API for Lead Gen campaigns. You can now create and manage native lead forms, attach a form to a card with the LEAD_FORM destination, and export submitted leads as JSON, CSV, or XLSX.
POST /12/accounts/:account_id/lead_forms creates a form (introduction, fields, privacy policy, and optional thank-you page)
POST /12/accounts/:account_id/cards accepts destination type LEAD_FORM
POST /12/accounts/:account_id/ad-export/api/v1/exports with entity_type=leads exports submissions for a form and time window
The Leads API requires the Campaign user permission. Lead exports are restricted to account administrators.
Original source