Ad Platforms Release Notes
Release notes for digital advertising and other marketing/ads APIs
Products (12)
Latest Ad Platforms Updates
- Jun 11, 2026
- Date parsed from source:Jun 11, 2026
- First seen by Releasebot:Jun 12, 2026
Google Ads by Google
Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together.
Google Ads helps homebuyers see key property details and contact an agent directly from the ad.
When buyers search for homes, they get critical property details — and they can contact an agent right from the ad.
Original source - Jun 8, 2026
- Date parsed from source:Jun 8, 2026
- First seen by Releasebot:Jun 10, 2026
Amazon Ads by Amazon
Streamline campaign analysis with unified reporting, now generally available
Amazon Ads launches unified reporting in Ads Console, giving advertisers a single place to build and schedule custom reports across accounts, ad products, countries, metrics, and dimensions. The update speeds analysis, standardizes measurement, and adds templates plus broader data history.
LAUNCH ANNOUNCEMENT
Streamline campaign analysis with unified reporting, now generally available
What launched?
Unified reporting is now generally available in Ads Console, consolidating reporting across Amazon Ads into a single interface. Instead of combining separate reports, you can now create one report that includes campaigns across multiple manager or advertiser accounts, ad products, countries, metrics, and dimensions. Access the new page in the left navigation (Measurement and Reporting > Reporting), where you can build and schedule a custom report or use a pre-built template as shown below.
The reporting landing page
How to create a report using report builder
Why is it important?
Unified reporting reduces report generation time from hours to minutes, with standardized metrics and dimensions across ad products for consistent measurement. You can analyze results by multi-dimensional combinations such as campaign, placement, and audience for deeper insights across your campaigns. Access up to 15 months of daily or weekly data and up to 6 years of monthly, yearly, or summary-grain data for year-over-year analysis or seasonal reporting.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore
What's New since Beta
Based on beta feedback, this GA release includes key improvements: a template gallery to reduce time to create report for new advertisers, streamlined single-account workflows to simplify the experience for advertisers managing one account, standardized metrics, dimensions and attribution methodology (from conversion to traffic based attribution) to ensure consistent measurement across ad products, and managed service support to extend unified reporting to advertisers working with Amazon managed services.
The template gallery within reporting page on Ads Console
Who can use it?
- All advertisers worldwide who access Amazon Ads reporting via the Ads Console can access unified reporting.
Where do I access it?
- Amazon Ads Console (UI)
- Amazon Marketing Stream (beta)
- Reporting API (beta)
What’s next?
- As part of this launch, we're sunsetting Sponsored Ads reports (Measurement and reporting > Sponsored Ads reports) and Amazon DSP reports (Measurement and reporting > Amazon DSP reports) by December 31, 2026. To learn more, see this Help Center article.
- To get started creating or recreating your reports in unified reporting, see this link. An automated subscription migration tool will be available soon to help you transition your existing scheduled reports.
All of your release notes in one feed
Join Releasebot and get updates from Google and hundreds of other software products.
- Jun 4, 2026
- Date parsed from source:Jun 4, 2026
- First seen by Releasebot:Jun 6, 2026
X Developer by X
Jun 4, 2026
X Developer adds post.create and post.delete events to the X Activity API for real-time per-user post notifications.
Today, we added post.create and post.delete events to the X Activity API. You can now subscribe by User ID to receive real-time notifications when a user creates or deletes a Post.
For basic per-user post activity, use XAA. For advanced keyword filtering and the full set of Filtered Stream operators, continue to use the Filtered Stream.
Original source - Jun 3, 2026
- Date parsed from source:Jun 3, 2026
- First seen by Releasebot:Jun 4, 2026
X Developer by X
Jun 3, 2026
X Developer adds paid_partnership support for Posts, letting authors label paid promotions in POST /2/tweets.
Added support for the paid_partnership Post field
When creating a Post via POST /2/tweets, set "paid_partnership": true to indicate the Post is a paid partnership (i.e., the author is disclosing that it contains paid promotion). The Post will be labeled as a paid promotion.
When reading Posts, request tweet.fields=paid_partnership to retrieve the value (true if the author has disclosed the Post as containing paid promotion).
Original source - Jun 3, 2026
- Date parsed from source:Jun 3, 2026
- First seen by Releasebot:Jun 4, 2026
Google Ads by Google
5 ways Google Search can level up your thrift and vintage shopping
Google Ads adds AI tools to uncover second-hand scores in Search and Shopping.
Uncover second-hand scores with AI tools in Google Search and Shopping.
Original source - Jun 1, 2026
- Date parsed from source:Jun 1, 2026
- First seen by Releasebot:Jun 3, 2026
June 1, 2026
Instagram Platform introduces the Instagram Audio API for apps using Facebook Login, letting developers search and retrieve Reels audio, attach tracks at creation time, and find royalty-free replacements for copyrighted music in Reels ads. It also adds a new IG Media field for audio type.
Instagram Audio API
Applies to all versions.
Introducing the Instagram Audio API for apps using Facebook Login. The API lets your app search for and retrieve audio — original sounds from Reels and royalty-free music from Meta's Sound Collection — and attach it to Reels at creation time.
This release also adds an ads use case for discovering replacement audio for Instagram Reels ads: when a Reel contains copyrighted music, your app can find royalty-free Sound Collection tracks to replace it. To apply a discovered track to a Reels ad, see IG Audio Swap for Instagram Reels Ads.
Endpoints
- GET /ig_audio?audio_type={music|original_sound} — Search or retrieve trending audio
- GET /{ig_audio_id} — Get metadata for a specific audio asset
- GET /ig_audio?product=ADS&purpose=AUDIO_COPYRIGHT_REPLACEMENT&audio_replacement_mode={auto|search|default}&ig_media_id={ig_media_id} — Discover replacement audio for Reels ads
New IG Media Field
Applies to all versions.
A new field is now available on the IG Media endpoint:
- media_audio_type — The type of audio used in the media: MUSIC (licensed music from Meta's catalog) or ORIGINAL_SOUND (original audio). Returned for video media such as Reels.
Endpoint
- GET /{ig_media_id}?fields=media_audio_type
- Nov 10, 2025
- Date parsed from source:Nov 10, 2025
- First seen by Releasebot:May 28, 2026
Amazon Ads by Amazon
Revamped Campaign Manager: Simplify your Amazon Ads experience
Amazon Ads launches Campaign Manager as a new AI-powered centralized hub for sponsored ads, multimedia solutions, and Amazon DSP. The beta brings smart search, guidance cards, multi-account management, unified reporting, and one workspace for faster campaign setup, optimization, and performance tracking.
UNBOXED 2025 | LAUNCH ANNOUNCEMENT
UNBOXED 2025
From Amazon Ads unBoxed, our annual conference where we showcase ad solutions that help businesses of all sizes connect with customers at every stage of their journey. This update features content announced at this year's event.
What launched?
Campaign Manager has been revamped into a new centralized hub that brings together sponsored ads and multimedia solutions with Amazon DSP into one single ad platform solution; delivering simplified operations, smarter decisions, and integrated visibility for advertisers of every size.
Powered by AI, Campaign Manager replaces fragmented workflows with a single operational command center that streamlines setup, management, and optimization to save time, improve efficiency, and drive stronger performance. Through features like smart search, guidance cards, multi-account management, the universal “+” campaign button, and cross-product campaign views and data tables, advertisers can surface insights, apply recommendations, and take action in real time. With standardized reporting and a consolidated KPI bar, advertisers gain full visibility across campaigns and channels, enabling more informed, data-driven decisions and confident performance management in one place.
In early testing, advertisers using smart search within Campaign Manager reduced bid optimization workflow time by 26%,¹ freeing teams to focus on strategy instead of time-consuming tasks.
Customer stories
Meet Erin (Small business advertiser)
Erin manages marketing for a lifestyle brand with multiple sub-brands. When she logs into Campaign Manager, the ‘All View’ combines Sponsored Products and Sponsored Brands performance in one place. Using the KPI bar, she reviews impressions, clicks, brand searches, and purchases to see what’s driving results.
With smart search, Erin types “SP, Impressions > 1000, Purchases > than 0,” and the holistic campaign data table instantly filters to highlight campaigns for review. The "increase sales" guidance card shows Erin products that are not currently being advertised that she could take advantage of. Erin applies the fix in one click and uses the universal “+” button to launch a display retargeting campaign (in smart mode)—all within the same workspace.
Meet Nikhil (Brand marketing manager)
Nikhil is a senior trader managing 15+ client accounts across retail and entertainment. When he logs into Campaign Manager, the ‘All View’ shows cross-channel insights across sponsored ads and multimedia solutions with Amazon DSP.
Using multi-account management, he toggles between clients without leaving the workspace. The KPI bar highlights key metrics—impressions, clicks, and detail page views—helping him spot issues quickly. From guidance cards, he reviews conversion paths showing how customers move from Amazon DSP ad exposure to purchase, then uses smart search (“Budget at risk > 10%, Delivery rate < 70%”) to identify pacing issues. With Ads Agent, he applies bulk bid adjustments and clicks the universal “+” button to launch new cross-product retargeting campaigns—all from one command center.
Why is it important?
In today’s advertising industry, managing campaigns often means navigating fragmented tools and disconnected reporting—slowing decision-making and adding unnecessary complexity. We’ve heard directly from advertisers that even simple actions, like adjusting bids or reallocating budgets, can take twice as many clicks as they should.
Campaign Manager, powered by AI, helps you manage all your campaigns—from sponsored ads to video, display, and audio ads—in one place to simplify how advertisers plan, activate, and measure performance. By reducing clicks and streamlining workflows, advertisers can move faster, optimize in real time, and spend more time on strategy—not setup—making smarter, data-driven decisions across every campaign.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore
Who can use it?
The beta is currently available to a select group of advertisers and partners. A broader rollout is planned for later this year, when Campaign Manager will become available to all advertisers and partners using sponsored ads and/or multimedia solutions with Amazon DSP (formerly Amazon DSP). Existing campaign data, permissions, and reporting are automatically integrated, allowing advertisers to view integrated KPIs, performance metrics, and manage campaigns directly from the new workspace.
Where do I access it?
To get access, please reach out to your Amazon Ads executive for eligibility and onboarding support.
Sources
1 Internal Amazon Advertising Report: Smart Search Adoption Impact, June/August 2025. Compared US advertisers’ performance before and after Smart Search adoption. Results may vary by individual advertiser and market conditions.
Original source - Nov 11, 2025
- Date parsed from source:Nov 11, 2025
- First seen by Releasebot:May 28, 2026
Amazon Ads by Amazon
Boost advertising efficiency with Ads Agent
Amazon Ads launches Ads Agent, an AI assistant that helps advertisers plan, launch, and optimize campaigns with automated targeting, pacing, SQL query generation, and data-driven recommendations across Amazon Marketing Cloud and Amazon DSP.
UNBOXED 2025 | LAUNCH ANNOUNCEMENT
Amazon Ads announced Ads Agent, an AI agent that simplifies how advertisers plan, launch, and optimize campaigns. Powered by AI, Ads Agent works alongside advertisers to automate time-consuming tasks, like identifying targeting segments, adjusting pacing across hundreds of campaigns, and generating SQL queries for advanced analytics. It also provides data-driven recommendations and simplifies analysis—all while providing transparency and control.
At launch, Ads Agent is accessible on certain pages throughout Amazon Ads, including Amazon Marketing Cloud and Multimedia Solutions with Amazon DSP. It offers several skills that boost advertiser speed and scale:
- Create and optimize campaigns at scale: Streamline operations for Multimedia Solutions with Amazon DSP campaigns. Upload a custom media plan and let Ads Agent create your campaign structure and ad groups for you. Or, optimize your campaigns at scale using only natural language. For example, ask Ads Agent to “pause all campaigns with return on ad spend less than 2” and watch as Ads Agent takes on the heavy lifting.
- Campaign targeting: Efficiently reach relevant audiences at scale using Ads Agent’s intelligent targeting recommendations for Amazon DSP campaigns. Ads Agent reviews thousands of audience segments to recommend the most relevant Amazon audience segments and keywords for your campaign. Simply review, refine, and apply.
- Accelerate time-to-insight in Amazon Marketing Cloud (AMC): Leverage Ads Agent’s deep AMC and SQL skills to streamline the path from business question to actionable insight. Ads Agent helps you build complex audience and analytics SQL queries using natural language and provides real-time user guidance to simplify analysis.
Upload your media plan and Ads Agent handles the campaign setup for you. Campaigns only launch after you review and approve.
Why is it important?
Ads Agent reimagines the advertising experience by combining agentic AI capabilities with Amazon's first-party insights to unlock new levels of advertising efficiency. Whether managing a few campaigns or hundreds, advertisers can work smarter with the help of Ads Agent and save valuable time to reinvest where it matters most to their advertising goals.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Israel, Egypt, Turkey, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
- Asia Pacific: Australia, New Zealand, Japan, China, India, Singapore
Who can use it?
All users with access to Amazon Marketing Cloud (AMC) and U.S. users of Multimedia Solutions with Amazon DSP.
Where do I access it?
- Amazon Marketing Cloud (AMC)
- Amazon DSP
- Nov 11, 2025
- Date parsed from source:Nov 11, 2025
- First seen by Releasebot:May 28, 2026
Amazon Ads by Amazon
Transform campaign and asset development with Creative Agent
Amazon Ads launches Creative Agent in the unified Amazon Ads console, bringing agentic AI creative support to help advertisers create display, video, audio, and now streaming TV ads with conversational guidance and end-to-end automation at no cost.
UNBOXED 2025 | LAUNCH ANNOUNCEMENT
UNBOXED 2025
From Amazon Ads unBoxed, our annual conference where we showcase ad solutions that help businesses of all sizes connect with customers at every stage of their journey. This update features content announced at this year's event.
What launched?
Creative Agent is an agentic AI creative solution that transforms complex creative development by giving advertisers a creative partner and strategist at their fingertips. Announced in September as an agentic AI tool in Creative Studio that allows advertisers to be limitless in their creativity and ad possibilities, Creative Agent is now available in the unified Amazon Ads console and can now create streaming TV ads.
This end-to-end automation tool combines Amazon's signals with conversational guidance to produce high-quality advertising content quickly and at no cost. Advertisers can develop multiple variations of display, video, and audio creative assets that reflect their brand identity and messaging.
Transform ad development with conversational guidance
Why is it important?
Creative Agent revolutionizes campaign development by enabling advertisers to create professional-quality assets without specialized expertise. The solution leverages Amazon's retail intelligence and brand signals to ensure brand safety and compliance across Amazon Ads while dramatically reducing production timelines and costs. This helps advertisers scale their advertising presence with enhanced reach and engagement across all ad formats.
Where is the feature available?
- North America: United States
Who can use it?
- Vendors
- Registered sellers
- Managed-service advertisers
- self-service advertisers
Where do I access it?
- Advertising console and Creative Studio.
Back to announcements
Original source - May 28, 2026
- Date parsed from source:May 28, 2026
- First seen by Releasebot:May 28, 2026
Amazon Ads by Amazon
Drive branded search engagement with Sponsored Brands Brand Gallery
Amazon Ads launches Brand Gallery, a new Sponsored Brands creative format for RSOV campaigns that brings immersive, brand-forward storytelling to top-of-search branded keywords with lifestyle imagery, custom text, and Brand Store navigation. It is self-service in Ads Console and API.
Amazon launched Brand Gallery, a new Sponsored Brands creative format available within reserve share of voice (RSOV) campaigns
Brand Gallery enables advertisers to deliver a more immersive, brand-forward experience at the top of search for branded keywords.
With Brand Gallery, advertisers can move beyond individual product ads and instead showcase their brand using lifestyle imagery with support for custom text, custom headlines, and curated navigation into Brand Store categories or collections. The format includes a media block, brand messaging, a call-to-action linking to the Brand Store, and a carousel of three to five Brand Store categories or collections.
This new experience is designed for branded search queries, where shoppers have already chosen a brand and are looking to explore its offerings. By aligning the creative format with this discovery intent, Brand Gallery helps advertisers guide shoppers into richer, more cohesive brand experiences.
Brand Gallery is fully self-service within RSOV campaigns, allowing advertisers to select creative assets, configure Brand Store destinations, and launch campaigns through the Ads Console or API.
Branded searches represent some of the highest-intent moments on Amazon, where shoppers are actively seeking a specific brand. However, traditional top-of-search ad experiences are primarily designed for product comparison, often presenting individual product listings that may not fully support brand exploration.
Brand Gallery introduces a creative experience purpose-built for these moments. By emphasizing brand storytelling and curated navigation instead of isolated product listings, advertisers can better match shopper intent, improve engagement, and drive deeper exploration of their brand.
Early beta results show strong performance improvements compared to product-focused formats. Additionally, worldwide data shows that shoppers spend 1.5x more per order and purchase 12% more units per order when Sponsored Brands campaigns use a Brand Store as the landing page, compared to campaigns that direct to product detail pages.
By combining the predictable top-of-search presence of RSOV with a more engaging creative format, Brand Gallery helps advertisers strengthen brand visibility, improve shopper engagement, and drive incremental sales during key moments such as product launches, seasonal campaigns, and tentpole events.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, France, United Kingdom, Belgium, Poland, Turkey, Netherlands, Sweden
- Middle East: Saudi Arabia, United Arab Emirates, Egypt
- Asia Pacific: Australia, India, Japan
Who can use it?
- Amazon Sellers
- Vendors
- Partners
- Agencies
Where do I access it?
- Ads Console
- Amazon Ads API
Register to get started with Sponsored Brands reserve share of voice
Already a registered advertiser? Sign in.
Original source
