Twilio Messaging Release Notes
Last updated: Feb 26, 2026
- Feb 26, 2026
- Date parsed from source:Feb 26, 2026
- First seen by Releasebot:Feb 26, 2026
Introducing RCS Messaging to Canada
RCS messaging in Twilio Programmable Messaging
Twilio Programmable Messaging now supports RCS messaging to Canadian phone numbers.
You can now request RCS Sender approval on available Canadian carriers.
To start sending branded RCS messages using Twilio Programmable Messaging, go to the Twilio Console to create, test and submit an RCS Sender.
Note that while all brands can submit RCS Senders for carrier approval, Twilio cannot provide an SLA or guarantee Sender approval by carriers.
For more information, see our RCS documentation.
Original source Report a problem - Feb 18, 2026
- Date parsed from source:Feb 18, 2026
- First seen by Releasebot:Feb 19, 2026
[U.S. A2P 10DLC] Campaign Registration - Privacy Policy & Terms & Conditions URL Fields Now Available
Twilio adds dedicated Privacy Policy and Terms URLs to U.S. A2P 10DLC Campaign registration with new console fields and API support at create time. The change helps speed approvals and reduce rejections by linking compliance docs directly in setup.
What’s Changing?
When registering a Campaign, you must now provide:
- Privacy Policy URL – A valid, publicly accessible link to your privacy policy
- Terms & Conditions URL – A valid, publicly accessible link to your service terms.
These are now dedicated fields in the registration flow.
Console Updates
In the Twilio Console, you’ll see new fields in the Campaign registration form where you can enter your Privacy Policy and Terms & Conditions URLs directly.
API Updates
For programmatic registrations, these fields are now supported:
- Setup: Values can be passed during the Campaign create request. Providing the specific request header during the Campaign create call will return these fields in the API response.
- Recommendation: While the API currently allows flexibility, we highly recommend including these links in all new registration requests to avoid potential vetting failures.
Why This Matters
Previously, this information was required and requested within the Message Flow description.
Providing dedicated, direct links ensures your Campaigns get approved faster and reduce the risk of rejection.To learn more about U.S. A2P 10DLC registration, please review our documentation and Support article on Campaign approval requirements. Learn more
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- Feb 17, 2026
- Date parsed from source:Feb 17, 2026
- First seen by Releasebot:Feb 18, 2026
Business Registration Numbers Required for Toll-Free Messaging Traffic
Toll-Free Verification Updates
To improve message reliability and security, we are updating the Toll-Free Verification process to require business registration numbers.
Starting February 17, 2026, a business registration number for all business types expect sole proprietorships will be required for all new Toll-Free submissions.
These fields are available now in Console and API.
To learn more about business registration number requirements check out our Toll-Free Verification API Docs and Support Article.
Original source Report a problem - Feb 13, 2026
- Date parsed from source:Feb 13, 2026
- First seen by Releasebot:Feb 14, 2026
Campaign Verify Token Requirement for Toll-Free Messaging Political Traffic
Twilio enforces Campaign Verify Auth Tokens for political toll free verifications. As of Feb 17, 2026 new verifications require a valid CV Auth Token and existing ones must add it; support launched Jan 7, 2026 in Console and API.
Release Notes
February 17, 2026
To maintain compliance with industry standards for platform integrity, all 527 organizations using toll-free numbers for political messaging must now provide a Campaign Verify (CV) Auth Token.
January 7, 2026
Support for CV Auth Tokens launched in Twilio Console and API
Learn more
To learn more about Campaign Verify Token requirements check out our Campaign Verify for Political Messaging Toll-Free Verification API Docs and the Campaign Verify FAQ.
Original source Report a problem - January 2026
- No date parsed from source.
- First seen by Releasebot:Jan 24, 2026
Segment Data Lakes for Azure General Availability
Segment Data Lakes for Azure
Segment Data Lakes for Azure is available to all users on business tier plans.
Segment Data Lakes for Azure makes it easy to build and maintain a customer data lake by landing optimized and schematized behavioral data in Azure Data Lake Storage Gen 2.
For more information, see Segment Data Lakes Overview.
Original source Report a problem - January 2026
- No date parsed from source.
- First seen by Releasebot:Jan 24, 2026
Trait Activation General Availability
Trait Activation
Trait Activation is available to all users on Engage Foundations.
Use Trait Activation to configure sync payloads that you send from Engage Audiences to a Destination. Map traits from user profiles to Destinations, configure identifiers to sync, and choose a sync strategy that fits your use cases.
For more information visit Segment's Trait Activation documentation.
Original source Report a problem - January 2026
- No date parsed from source.
- First seen by Releasebot:Jan 24, 2026
Journeys Editing General Availability
Journeys Edits and Versioning
With Segment's new Journeys editing and versioning functionality, you can create, edit, and adapt complex, data-driven multi-channel journeys with ease. Journeys can now be edited even when they are live and published.
For more information, visit Segment's Journeys Edits and Versioning documentation.
Original source Report a problem - January 2026
- No date parsed from source.
- First seen by Releasebot:Jan 24, 2026
Push Notifications General Availability
New Push Notifications in Engage lets you deliver personalized mobile alerts with built‑in campaign builders, analytics, and per‑channel subscription management. It also adds click behavior options so you control what users see after tapping.
Push Notifications in Engage
You can now deliver personalized experiences where, when, and how your customers want with Push Notifications, sent right to your customers mobile devices. Push Notifications in Engage includes:
- Push Notifications Campaign Builders, allowing you to design and deliver Push Notifications directly within Engage
- Marketing Engagement Analytics, allowing you to understand the performance and ROI for every Push Notification you send
- Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform for each channel separately
- Click Behavior Options, allowing you to decide what your end user sees when they tap on the push notification on their mobile device
For more information, see Segment's Push Notifications documentation.
Original source Report a problem - January 2026
- No date parsed from source.
- First seen by Releasebot:Jan 24, 2026
Linked Events Private Beta
Linked Events
Use Linked Events to enrich real-time event streams with entities from your data warehouse to your destinations. Linked Events Private Beta is available to the following tiers:
- Unify +
- Engage Foundations (Audience and Journeys)
- Engage Premier (Audience, Journeys, and Channels)
To learn more, visit the Linked Events Overview documentation and setup guides:
- BigQuery setup
- Snowflake setup
- Redshift setup
- January 2026
- No date parsed from source.
- First seen by Releasebot:Jan 24, 2026
Additional Privacy Controls for HIPAA Project(s)
In support of our customers’ ongoing enablement of HIPAA compliance, Segment now allows you to encrypt sensitive user data when sending data to event stream, cloud-mode Destinations.
For more information, refer to the HIPAA Eligible Segment documentation and Architecting for HIPAA.
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