Amplitude Release Notes

Description

Ready? Set? Go! Global Agent now connects to the tools where your team plans, ships, and communicates — so you can ask cross-source questions and take action without leaving Amplitude. Simply connect to Slack, Atlassian, GitHub, Sentry, and more to ground analysis in real context alongside your Amplitude data.

With Agent Connectors, you can:

• Correlate analytics with product work | Example: Ask to compare a retention drop against Jira incidents or Linear bugs from the same sprint.
• Ground analysis in product specs | Example: Pull a Confluence spec into the conversation, then ask to find the matching funnel or cohort.
• Close the loop on insights | Example: Turn analysis into a Jira ticket, Linear issue, or Slack post without leaving Global Agent.
• Summarize cross-tool context | Example: Ask to combine a GitHub PR description, Linear ticket, and Amplitude chart into a summary.

Where: Access via Global Agent → Select Mode → Connectors → Add Connectors.

Available connectors at launch include:

• Atlassian (Jira + Confluence)
• Linear
• Notion
• Slack
• GitHub
• Granola
• Sentry
• Datadog (coming soon)
• Figma (coming soon)
• Plus support for custom connectors so you can bring your own MCP server.

Docs: https://amplitude.com/docs/amplitude-ai/global-agent-connectors

Description

As AI agents become a bigger part of how teams work with Amplitude, orgs need finer-grained control over what those agents can access and do. MCP sessions now respect role-based permissions at the project level — so you can scope exactly what an agent can read or write, without changing anything for users who don't need restrictions.

With this update, you can:

• Assign new READ and WRITE MCP actions to any role, user, group, or service account
• Restrict agent access on a project-by-project basis — agents can't touch projects they shouldn't
• Apply team-wide MCP access policies via group support
• Extend the same controls to service accounts for automated agent workflows
• Existing roles default to read and write enabled, so nothing changes until an admin explicitly configures restrictions.

Where

Access via Settings → Role Management → create or edit a role → toggle USE_MCP_READ / USE_MCP_WRITE in the AI/MCP section.

When

Available now on all plans.

Description

Your CS team hears the real customer pain on every call — now that context shows up where PMs actually look. Pipe Granola meeting notes into AI Feedback so sales and success calls appear alongside your in-product feedback signal. Every note becomes a searchable, tagged insight so you can see what customers said, not just what they clicked.

Where

Access via AI Feedback → Sources → Add Source → Granola. Requires a Granola Enterprise or personal API key.

When

Generally available now on all plans.

Description: The Taxonomy API is now available to every Amplitude customer, regardless of plan. Starter, Plus, Growth, and Enterprise orgs all have full read and write access via the API with no feature flag or plan gate.

With this feature, users can manage events, properties, and taxonomy at scale through the API, (and, eventually, via MCP tooling) to keep their data clean and reliable.

Where: https://amplitude.com/docs/apis/analytics/taxonomy endpoints now accessible for all orgs. See Taxonomy API docs for full reference.

Description

E-commerce hubs give merchandising and growth teams a curated starting point for analyzing product performance and product discovery in Amplitude. Instead of starting from a blank chart, teams get preconfigured commerce workflows with purchase funnels, conversion metrics, revenue, AOV, cart drop-off, product breakdowns, and discovery attribution built in.

Why

E-commerce teams constantly need to answer questions like:

• Which products and categories are driving revenue?
• Where are users dropping off in the purchase funnel?
• Which discovery paths actually lead to conversion?

Today, answering those questions often requires manually configuring multiple charts, stitching together funnels and tables, or rebuilding the same workflows repeatedly. E-commerce hubs streamline that process by combining curated workflows with the flexibility of Amplitude’s exploratory analysis experience.

Teams can start from high-signal commerce views and seamlessly drill deeper into tables, segmentation, cohorts, and activation workflows:

• The product discovery hub is powered by persisted properties, allowing teams to attribute downstream purchases back to acquisition and discovery methods like campaigns, search terms, or entry pages
• Purchase analysis is powered by cart properties and object arrays, enabling accurate attribution of conversion and revenue across products, brands, and categories.

Where

Available from the "Ecommerce Analytics" section.

Available in EUDC

yes

Plans

Available for Growth and Enterprise customers (with access to Cart Analysis / cart properties functionality)

What

The User Profile Timeline now surfaces frustration signals directly alongside behavioral events – error events with distinct styling, key properties inline, error-focused filtering, and quick links to Session Replay. This gives you a chronological view of exactly what a specific user experienced.

Why

Engineers and support teams investigating bug reports and user complaints now have a native home in Amplitude too. No more cross-referencing tools (and teams) to reconstruct what went wrong. It's all in one place on the User Profile.

Where

User Profile → Activity

When

Generally available now

What is Zoning Insights?

Every element on a site is either converting visitors or losing them. Figuring out which one used to take hours. Zoning Insights gets you there in minutes.

Features

• Select any element on any page to see real-time performance data, including clicks, exposure, and revenue impact
• Switch between overlays to find what's working and what isn't at a glance
• Filter by Amplitude cohorts to see how different user segments behave on the same page
• Drop high-intent users into dynamic cohorts for retargeting or experiments without leaving the workflow
• Use automatically mapped page groups to aggregate performance across entire templates like PDPs or blogs
• Get tailored recommendations you can test and target, right inside Amplitude
• Share zone reports with your team or jump directly from a zone into a journey or replay

Plans

All plans have access to Zoning Insights, and an add-on is available to access unlimited zones and overlays, revenue metrics, the Chrome extension, and more.

Description

Persisted Properties let teams preserve important behavioral context across a user journey so properties like campaign, entry page, search term, or discovery method stay attached to downstream events like purchases, conversions, and revenue. Instead of analyzing isolated events, teams can carry attribution context across the full customer journey.

Why

Teams constantly need to answer questions like:

• Which campaigns actually drive conversion?
• Which landing experiences influence downstream revenue?
• Which discovery paths lead to purchases?
• Which acquisition channels bring high-intent users?

Today, answering these questions often requires rebuilding attribution logic manually in charts, SQL pipelines, warehouses, or duplicated instrumentation. Persisted Properties make this native inside Amplitude by allowing teams to configure attribution behavior directly in the product and reuse it consistently across analyses.

Where

Available in Data → Properties → Persisted Properties. Persisted Properties can then be used directly across charts, funnels, tables, cohorts (and e-commerce hubs!).

Available in EUDC

Yes

Plans

Available to all.

Description

Designing a Guides and Surveys theme just got a lot faster. Describe your ideal theme in plain text, share a screenshot of your website or Figma file, and Global Chat will generate it for you. Follow up with natural language edits like "make the button height a tad smaller" or "give the typography a bold look" to fine-tune from there. Use "Fix with AI" to resolve any theme validation errors instantly.

Where

Access via Guides and Surveys → Themes → create or edit a theme via Global Chat.

When

Available now on all plans.

Description

Amplitude link previews in Slack just got a lot more useful. When someone shares an Amplitude chart or dashboard link in Slack, the updated unfurl card now surfaces chart context, suggested questions, and a direct way to kick off a Global Agent conversation — right from the preview.

With this update, you can:

• Click "Ask Amplitude AI" to instantly generate relevant questions about the shared chart
• Mention @Amplitude in the thread to ask follow-up questions without leaving Slack
• Open the chart directly in Amplitude or view linked Slack conversations related to it

Where

Access via any Amplitude chart or dashboard link shared in Slack — connect your Slack account in Amplitude settings to get started.

When

Available now. Currently supported for charts and dashboards only.

Description

Teams managing channel classifiers across multiple Amplitude projects can now do it programmatically via a public REST API. Keep classifier logic in sync with external campaign tools and replicate rules across projects — no more manual project-by-project updates.

With this release, you can:

• List all classifiers in a project
• Fetch a classifier by name
• Create new classifiers programmatically
• Update existing classifiers, including waterfall logic and multi-value matching

Where

Access via https://amplitude.com/api/2/channel-classifiers. Authentication uses your project API key and secret via HTTP Basic auth, scoped per project.

When

This feature is available now on all plans.