Amplitude Release Notes

Description

Amplitude link previews in Slack just got a lot more useful. When someone shares an Amplitude chart or dashboard link in Slack, the updated unfurl card now surfaces chart context, suggested questions, and a direct way to kick off a Global Agent conversation — right from the preview.

With this update, you can:

• Click "Ask Amplitude AI" to instantly generate relevant questions about the shared chart
• Mention @Amplitude in the thread to ask follow-up questions without leaving Slack
• Open the chart directly in Amplitude or view linked Slack conversations related to it

Where

Access via any Amplitude chart or dashboard link shared in Slack — connect your Slack account in Amplitude settings to get started.

When

Available now. Currently supported for charts and dashboards only.

Description

Teams managing channel classifiers across multiple Amplitude projects can now do it programmatically via a public REST API. Keep classifier logic in sync with external campaign tools and replicate rules across projects — no more manual project-by-project updates.

With this release, you can:

• List all classifiers in a project
• Fetch a classifier by name
• Create new classifiers programmatically
• Update existing classifiers, including waterfall logic and multi-value matching

Where

Access via https://amplitude.com/api/2/channel-classifiers. Authentication uses your project API key and secret via HTTP Basic auth, scoped per project.

When

This feature is available now on all plans.

Description

The "Hide Inactivity" toggle in the Session Replay player now saves your preference across replays and sessions. Set it once and move on — no more flipping it every time you open a new replay.

With this update, you can now:

• Save your "Hide Inactivity" preference once, applied across all replays
• Work faster through debugging, UX research, and drop-off analysis without repetitive setup
• Trust that default behavior is preserved — Hide Inactivity stays on for new users

Where

Access via Session Replay player → toolbar → "Hide Inactivity" toggle.

When

Available now on all plans.

Description

Confirming Session Replay is active just got easier. The Amplitude Instrumentation Explorer Chrome extension now includes a Session Replay debug modal that opens a floating panel directly on any page with Replay activity so you can see exactly how a page is being captured.

With this update, you can instantly inspect: Current replay ID, SDK and plugin versions, sample rate, and default vs. effective masking settings

Where

Access via the Amplitude Instrumentation Explorer Chrome extension enable the Session Replay debug modal on any page with Session Replay activity.

Description

The Amplitude Instrumentation Explorer Chrome extension now shows granular targeting debug details for Web Experiments — so you can diagnose why an experiment isn't firing in seconds.

When an experiment is active, you'll see a Debugging Details panel with:

• Audience targeting — which segment matched and the assigned variant
• Page targeting — configured page view rule, URL match status, and trigger status
• Exposure status — top-level Exposed / Not Exposed at a glance
• Preview variant — override the assigned variant for quick QA without touching experiment config

Where

Access via the Amplitude Instrumentation Explorer Chrome extension.

When

Available now (Update to the latest version of the extension to use).

Description

Amplitude's browser SDK now captures two new frustration signals — error clicks and thrashed cursor — so you can surface friction points in your app without any custom instrumentation.

• Thrashed cursor — triggered when a user rapidly and erratically moves their cursor, indicating frustration
• Error click — triggered when a clickable element is followed by a console error or uncaught exception within 2 seconds, capturing the error name and stack trace for faster diagnosis

Where

Access via Data → Settings → Autocapture.

When

Available now on all plans as of browser SDK version 2.40.0.

Our new Amplitude plugin is a single install that turns your AI agent into an analytics expert. It bundles the Amplitude MCP server with 25+ reusable skills covering core analytics, product insights, Session Replay, instrumentation, and more. Simply ask Claude to analyze your product data and get an expert-level answer.

What you get: 25+ skills out of the box that help you…

• Analyze — Charts, dashboards, A/B tests, customer feedback, and account health, surfaced as exec-ready summaries.
• Instrument — End-to-end instrumentation from a PR or feature request: event planning, diff intake, and surface discovery.
• Monitor — Daily and weekly briefings, live experiment triage, reliability monitoring, and error diagnostics.
• Debug — Session replay audits, error diagnosis, and reliability monitoring surfaced directly in your agent.
• Build — Create charts and dashboards from natural language and discover opportunities with RICE scoring.

🔓 Access via the Cursor and Claude marketplaces, or download from GitHub to install in Gemini and Codex.

⭐️ Availability: Live now. EU data center supported.

Description: AI Visibility 2.0 goes beyond basic “are we showing up?” checks and tells you how AI actually talks about your product, what to fix, and how those fixes perform. Sentiment, recommendations, data export, and MCP all work together so you can measure perception, act on it, and close the loop in Amplitude.

Why: Simply appearing in AI answers is no longer enough. You need to know whether AI is positioning you the way you want, and you need a reliable workflow to improve that over time. This release helps you:

• Understand perception and sentiment, not just presence
• Get clear recommendations on what to change to improve AI answers
• Send AI visibility and sentiment data into Amplitude to analyze impact across journeys and audiences
• Orchestrate follow-up actions via MCP with your own tools and systems

Premium plan: For teams that want to operationalize AI visibility, a new premium plan adds:

• Daily refreshes
• Access to more models (Gemini and Claude)
• Higher limits (with up to 10K prompts) so you can monitor more brands, markets, or competitors at once

More info: https://amplitude.com/blog/ai-visibility-recommendations

EUDC: yes

Description

It’s now easier to create and understand heatmaps. You can capture screenshots from a replay or directly from your site, capture exact states like hover menus, and map individual heatmaps to a single corresponding screenshot. We’ve also cleaned up the placement accuracy using selectors, automated device detection instead of manual selection, simplified the UI, and updated the design of scrollmap so it’s clearer where the average fold is and how far users make it down the screen.

Where

Heatmaps

Description

Data Tables global filters now apply to session metrics as well as event columns. When you add a global (Filter All Columns) filter (for example on campaign, country, device, or channel), we automatically apply the equivalent session-level filter so every column in the table is filtered consistently. One global filter controls the full table—sessions and events—making it much faster and safer to analyze journeys and campaign performance.

Where

Data Tables. Use the filter bar at the top; filters now apply to all columns including session metrics.

Available in EUDC

Yes

When

Live now