Amplitude Release Notes

Customers in any paid tier can now upload images to change/insert images in the web experiment visual editor.

WHAT IT IS

Description:

Customers in any paid tier can now upload images to change/insert images in the web experiment visual editor.

Why:

Customers have been asking for this simple feature for a while and now they are able to upload images just like in Guides and Surveys rather than upload to their own CDN and then manually copying the link.

Where:

Visual Editor element toolbar or the 'Insert' panel (previously 'Widgets')

Available in EUDC:

Yes

RELEASE DETAILS

RELEASE ID

image-upload-in-web-experiment

SHIPPED

Aug 10, 2026

AREA

Experiment

When a user opens an article from a Resource Center search result, matched search terms are now highlighted inside the article and the view automatically scrolls to the relevant passage.

WHAT IT IS

Description:

When a user opens an article from a Resource Center search result, we now highlight the matched search terms inside the article and automatically scroll to the passage the search hit came from. Previously, users landed at the top of the article and had to find the relevant section themselves.

Why:

Users searching the Resource Center are usually looking for one specific answer, not a whole article. Especially in longer docs, landing at the top means scanning and re-searching within the article — exactly the friction the search was supposed to remove. Now users go from search result to the relevant passage in one click.

When:

Available today, works with the existing SDK — no changes needed on the customer side.

The Guides and Surveys SDK now supports opening the Resource Center directly on a specific article.

WHAT IT IS

Description:

The Guides and Surveys SDK now supports opening the Resource Center directly on a specific article. Pass the article's URL to rc.open() and the widget opens straight to that content item instead of the Resource Center home page:

window.engagement.rc.open({ url: "https://help.example.com/articles/getting-started" });

Why:

Customers want to deep-link users to the right help content in context — e.g. a "Learn more" button next to a feature that opens the relevant article in the Resource Center, without the user having to search for it or leave the app. Until now, rc.open() could only open the Resource Center home page.

Available in EUDC:

Yes

When:

Available today

The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct.

WHAT IT IS

Description: The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. You choose which property defines your channels and what counts as "Direct" for your org, and the model skips those touches when assigning credit.

Why: Last non-direct is the commonly accepted default in B2C digital analytics - and customer comparing numbers against other tools will see aligned reporting.

Where: Data Tables → metric column → attribution model selector.

EUDC: Yes

Docs: amplitude.com/docs/analytics/charts/data-tables/data-tables-attribute-credit

WHAT IT IS

Description: The Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior - so GTM-based implementations get it automatically, no custom variables needed. This is fully additive: user property attribution continues working exactly as before, no new events are generated, and existing setups are untouched. Updating the SDK / template is the whole migration.

Why: User-property attribution is locked to a single model: most recent value, no expiration. Event properties remove that lock.

With attribution carried on the events themselves, you can leverage persisted properties to apply different allocation models (first, last, first/last known), set expirations like session scope (creating Session scoped properties), and change those settings anytime - retroactively, at query time, no re-instrumentation.

Where: Browser SDK version and the GTM template (released today).

EUDC: Yes - client-side, works with any server zone.

When: SDK is live; GTM new template live with event property attribution properties capturing on by default.

Docs: https://amplitude.com/docs/sdks/analytics/browser/browser-sdk-2#event-property-tracking

Turn any image in a Guide or Survey into a clickable link, so users can jump to a page, doc, or in-app destination without needing a separate button.

WHAT IT IS

What it is: Image blocks in the Guides and Surveys editor now support a link action. Set a destination in the image block settings panel and choose how it opens: router navigation to a page inside your app, the same tab, or a new tab. This had been a longstanding request. Before this, images in guides and surveys were static, so any clickable destination needed a separate button placed next to the image.

Where: Guides and Surveys editor, image block settings panel

Who: Must have the Guides and Surveys add-on.

EUDC: Yes.

When: GA. Available now.

Web experiments can now target multiple subdomains

WHAT IT IS

Description: Web experiments can now target multiple subdomains.

Why: For web experiments, customers want to be able to run experiments consistently across their websites (e.g. a.example.com and b.example.com). Web experiments now maintain a consistent identity (i.e. bucketing id, behavioral targeting events) across the same eTLD+1 (e.g. *.example.com), which allows end-users to be consistently assigned variants across subdomains.

Where: Web experiment

Available in EUDC: Yes

When: Enabled by default for web experiments created after 13th July 2026

RELEASE DETAILS

RELEASE ID

web-experiment-cross-subdomain-experimentation

SHIPPED

Jul 15, 2026

AREA

Experiment

Web experiments now use a bucketing ID stored in a cookie, allowing sharing across subdomains, improving consistency in bucketing.

WHAT IT IS

Under the hood, web experiment maintains its own device_id (stored as web_exp_id and web_exp_id_v2) to use for bucketing, instead of using Amplitude Analytics' device id. This was implemented to ensure a bucketing ID would be immediately available on web experiment initialization and to simplify implementation for customers using third-party analytics trackers.

Previously, this bucketing ID was only stored in localStorage, scoped to each subdomain, meaning each subdomain had its own bucketing ID.

Now, for web experiments created after 13th July 2026, the bucketing ID will be stored in a cookie, which can be shared across subdomains.

The web experiment visual editor now supports undo/redo, accessed by the buttons on the navigation bar or keyboard shortcuts (Cmd+Z / Cmd+Shift+Z). Changes made in the visual editor are also now automatically applied, and the apply button has been removed.

WHAT IT IS

Description: The web experiment visual editor now supports undo/redo, accessed by the buttons on the navigation bar or keyboard shortcuts (Cmd+Z / Cmd+Shift+Z). Changes made in the visual editor are also now automatically applied, and the apply button has been removed.
Where: Web Experiment Visual Editor
Available in EUDC: Yes
When: Now

RELEASE DETAILS

RELEASE ID
web-experiment-undo-redo-auto-apply
SHIPPED
Jul 01, 2026
AREA
Experiment

AI Feedback is now easier to organize and much easier to monitor in near "real-time". You can set each source to be auto-analyzed every 15 minutes, hourly, or daily, add custom labels to automatically tag incoming feedback, insights, and trends, browse all feedback in one unified feed, and build anomaly detection charts on top of feedback data that alerts you when specific types of feedback spike.

WHAT IT IS

Description:

AI Feedback is now easier to organize and much easier to monitor in near "real-time". You can set each source to be auto-analyzed every 15 minutes, hourly, or daily, add custom labels to automatically tag incoming feedback, insights, and trends, browse all feedback in one unified feed, and build anomaly detection charts on top of feedback data that alerts you when specific types of feedback spike.

Why:

As AI Feedback expands across more source types, teams need better ways to organize product feedback and spot important changes faster. These updates make it easier to structure feedback around each team’s product areas, refresh analysis on a cadence that matches how quickly feedback is coming in, and create customized monitoring for the kinds of feedback that matter most.

What’s new:

• Set refresh cadence per source from the Sources table so each source is auto-analyzed every 15 minutes, hourly, or daily.
• Create custom labels in AI Feedback settings to automatically categorize feedback, insights, and trends.
• Use those labels for filtering, sorting, search, and added context in mentions.
• Use labels and other filters with AI Feedback events in Chart Builder anomaly detection to create custom alerts when certain kinds of feedback spike.
• Browse a new Feedback tab that unifies feedback across connected sources into one searchable feed with extracted takeaways.

Where:

AI Feedback → Settings for labels, Feedback tab, Sources table for cadence controls, and Chart Builder / anomaly detection using Feedback events.

When:

Live now!

Custom Agents are now live and generally available across all customers.

WHAT IT IS

Description: Global Agent is great for ad hoc questions, but what about the ones you ask every week? Custom Agents lets you create purpose-built AI agents tailored to your specific workflows, data, and questions — then let them run autonomously on a schedule, so the work happens without you having to ask. Configure each agent with its own instructions, scope, and tools. Simply connect Amplitude data alongside external apps like Jira, Linear, Slack, Granola, and Sentry to automate recurring tasks like backlog grooming, funnel analysis, churn detection, release monitoring, and more.

With this release:

• Build a custom agent in seconds using the /create-custom-agent skill in Global Agent
• Choose new agent templates like churn monitoring, feature adoption tracker, and more
• Connect external apps via Connectors to bring cross-tool context into every agent run
• Access all chat, specialized, and custom agents in one place under the new left-nav item

Availability: Access via Agents in the left nav → Create Agent.
When: Generally available now on all plans.

Description

Debugging an Event Streaming integration just got a lot easier. Live Log is a new real-time stream on the Event Streaming sync detail page that shows exactly what's happening as events are processed — so you can confirm the right events are flowing, how they're being transformed, and what the destination sends back.

For each event, inspect all three stages side by side:

• Input: the raw Amplitude event
• Dispatched: the transformed payload sent to the destination
• Response: the destination's status and response body

Pause and resume the stream, search across payloads, or open any row for full detail.

Where

Access via Data → Destinations → select an Event Streaming sync → Live Log tab.

When

Generally available now on all plans.

What: Agents can now trigger cohort syncs directly from MCP 6 closing the gap between observing cohort data and acting on it. Sync to Braze, Iterable, S3, webhooks, and more with a single tool call that previews and confirms before firing the export.

Combined with the existing get_cohort_sync_destinations, get_cohort_syncs, and get_cohort_sync_history tools, agents can now manage the full cohort sync workflow end-to-end without leaving your AI assistant.

Where: Access via the Amplitude MCP server or public MCP server.

When: Available now on all plans.

Description

AI assistants using the Amplitude MCP server now have a much richer view of your Guides and Surveys configuration. Previously limited to basic retrieval, the external MCP server can now fully understand a guide's published state, prioritization, and all other Guides and Surveys concepts — so AI-assisted workflows can reason about and act on your guides more accurately.

Where

🔓 Access via the Amplitude MCP server in ChatGPT, Claude, or any other MCP-compatible AI surface.

When

Generally available now on all plans.