Hootsuite Release Notes

See exactly how your posts will look before publishing — from captions to images, videos, PDFs, and link previews — saving time and making planning easier.

Improve campaign performance with more insights on follower demographics.

View audience breakdowns by key professional attributes like industry, seniority, and geography and use it for their content and targeting purposes.

Access new Post Engagement Metrics to see total engagement from posts on LinkedIn.

New post-level tables show which content resonates most and make reporting easier.

Post-level metrics now update up to 1 year from post date, so you can capture engagement of past posts, especially those that go viral weeks or months after publishing, without having to leave your Hootsuite Analytics dashboard.

Automatically optimize your ad spend in just a few clicks with automated boosting for LinkedIn in Social Advertising.

Access in-depth TikTok performance data alongside your other social channels for a complete view of your social impact.

Forgot to tag a post? No problem. You can now tag published posts directly within the Plan, ensuring consistent tagging and accurate reporting across all content.

Filter conversations by specific posts to easily view and manage all related comments in one place, making engagement and community management simpler.

See conversation counts for all custom inboxes, helping you quickly track message volume and manage workflows more efficiently.

Get analytics-driven insights from your historical performance and social signals to guide content strategy! No need to upload data to analyze it, OwlyGPT can automatically pull from your analytics in seconds.