Hootsuite Release Notes

We are adding VAI improvements to Hootsuite Inbox to give you precise control over which message types trigger automated responses

TikTok Hashtag Monitoring lets you track up to 50 brand hashtags so you can see the full conversation shaping your brand.

Advocates using the Hootsuite’s mobile Amplify app can now add their own notes and thoughts when they reshare a LinkedIn post, making their social updates feel more personal.

You can now browse, search, and attach multiple assets from Google Drive directly within Hootsuite.

Manage local brand reputation by responding to reviews directly within your social care workflow to ensure faster response times and a unified view of customer sentiment.

Accessing data from these new networks is simple through your standard Talkwalker Listening setup, without requiring you to log in or connect individual tokens for each new source.

Solving your biggest challenges with a new listening channel, integrated AI and smarter automations

Yeti Agent: Page aware answers lets you get instant, contextual AI answers by automatically recognizing the active topics and filters on your Talkwalker page, helping your team find critical insights much faster.

Edit Link Previews for X lets you customize the title and media for the links you share on X to ensure your posts look professional and drive higher engagement.

Global Search for Dashboards accelerates your team's time-to-insight by providing immediate, cross-account visibility and eliminating the manual friction of enterprise-scale reporting.

Hootsuite Planner enhancements reduce calendar friction: quote and reshare X and Facebook posts without leaving your schedule, and manage posts faster with a new card menu for editing, duplicating, and brainstorming

These enhancements to Hootsuite Amplify help you scale employee advocacy by rewarding high-impact interactions and streamlining the sharing experience.

SCIM Enhancements for Support Roles and Lifecycle Management automatically sync your identity provider groups with Hootsuite permission levels to ensure your team has the right access from day one.

Instagram Collaboration tracking in Analytics integrates partnership data into your performance reports to close attribution gaps and prove the true ROI of your brand collaborations.

Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”