Hootsuite Release Notes

Prioritize important conversations faster with the new "Mentions" message filter in Inbox.

We've expanded the types of media from static images to include dynamic videos so you can create video files (MP4s) using Adobe Express and import them directly into the Hootsuite Composer.

Post-level metrics now include Reels data and we've added new Facebook metrics to your reports: Page views, Page paid views, Page organic views, Page follower and non-follower views, Post views, Post paid views, and Post organic views, Post follower views and Post non-follower views.

We're excited to offer an improved Hootsuite support experience designed to make every interaction faster, smarter, and easier. Access help through email, live chat, or our new self-service portal.

We've updated post previews in Create and Plan for more accurate display on Instagram and Facebook. Previews now better reflect Instagram carousels, Facebook media grid/collage layouts, and multilingual/bidirectional captions for all networks.

View and reply to YouTube comments directly in Inbox — no need to switch between tools.

Schedule or publish social posts directly from your Adobe Express dashboard. View/edit/delete posts scheduled from Adobe Express in Hootsuite Calendar view.

Whip up on-brand visuals with Adobe Express for your social posts as you draft them. Click on the Adobe Express button in the Create window to get started.

We've extended refresh time for Facebook post-level metrics to a year, so you can report with confidence on past posts.

Add cover images to video posts for more engagement.