Hootsuite Release Notes

Solving you biggest challenges with a new listening channel, integrated AI and smarter automations

Yeti Agent: Page aware answers lets you get instant, contextual AI answers by automatically recognizing the active topics and filters on your Talkwalker page, helping your team find critical insights much faster.

Edit Link Previews for X lets you customize the title and media for the links you share on X to ensure your posts look professional and drive higher engagement.

Global Search for Dashboards accelerates your team's time-to-insight by providing immediate, cross-account visibility and eliminating the manual friction of enterprise-scale reporting.

Hootsuite Planner enhancements reduce calendar friction: quote and reshare X and Facebook posts without leaving your schedule, and manage posts faster with a new card menu for editing, duplicating, and brainstorming

These enhancements to Hootsuite Amplify help you scale employee advocacy by rewarding high-impact interactions and streamlining the sharing experience.

SCIM Enhancements for Support Roles and Lifecycle Management automatically sync your identity provider groups with Hootsuite permission levels to ensure your team has the right access from day one.

Instagram Collaboration tracking in Analytics integrates partnership data into your performance reports to close attribution gaps and prove the true ROI of your brand collaborations.

Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”

Now available in Hootsuite as an add-on, LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity.

Eliminate workflow friction by documenting approvals that happen outside the platform.

Your LINE data coverage just expanded, giving you deeper JAPAC insights and stronger visibility into competitor activity.

Send AI-generated images from OwlyGPT directly to Create or a whiteboard so you can move from idea to collaboration or scheduling without manual downloads.

Add Thread to Topic in the Results widget

Add Thread to Topic in the Results widget lets you quickly group posts and all their related comments into a single topic so you can analyze campaigns or crisis with full context.

Upload documents directly into OwlyGPT to analyze reports, extract insights, and generate social-ready content without manual copy-pasting.