Hootsuite Release Notes

We’ve enhanced Smart Themes with a new model that accurately identifies Brands and Celebrities in English content, powered by Wiki Entities — the world’s most dynamic knowledge base. This upgrade ensures reliable identification of existing brand and celebrity entities today.

You’ll now see sample prompts on the OwlyGPT homepage, plus a prompt library you can use for content ideation, post optimization, campaign creation, and trend analysis. (Available to beta participants with AI enabled.)

We’ve enhanced post previews for Facebook, including link previews and more — making it easier to see how your content will appear before publishing.

We've added more details to metrics in Hootsuite Analytics to help you understand your data more clearly. Click the "i" icon on a metric to see whether it's organic or paid, the data source, refresh rate, and backfill details—with links to the Help Center for more context.

Add Canva designs to your posts directly from the Media Library in Create. Access single or multiple files in JPG, PNG, GIF, MP4, or PDF.

PDFs are now supported in Media Library apps in Create, so you can access and add your PDF content without leaving Hootsuite.

Safely collect customer details in Advanced Inbox with Secure Forms — protecting PII while meeting privacy, compliance, and data governance requirements.

Inbox now shows a banner when content is shared in a conversation. Preview posts, stories, or reels directly in Inbox to get the context you need.

You can now create and schedule click-to-message ads directly from your Hootsuite Advertising dashboard. Once someone starts a conversation, you can also manage it seamlessly in Inbox.

Whether you’re growing a new audience on Bluesky or bringing an established one along for the ride, now you can plan, schedule, and publish Bluesky posts directly in Hootsuite. Draft content in seconds with OwlyGPT, keep a pulse on audience sentiment in Listening, and keep your social calendar in sync across all your channels.