Hootsuite Release Notes

Wisdom in Hootsuite's Mobile App gives social media marketers and executives a portable AI consultant that surfaces content ideas and performance insights through natural language, directly from their phone.

Usage Insights now lets you view every dashboard, report, and alert across your projects in one place, so you always know what you have and how it's being used.

Parliament MCP for Advocates lets you discover, share, and schedule Parliament content conversationally from AI tools like Claude, cutting time to share from minutes to seconds.

TikTok & Threads Native Content in Planner shows your natively published posts right alongside your scheduled content, giving you complete visibility into your full publishing activity.

Remove Mobile App Links from Parliament Email Footer lets Content Admins hide mobile app download links across all Parliament emails, helping you stay aligned with internal app promotion policies.

@Mentions dropdown lets you search and select the right X account directly in Composer, so you can tag accurately without leaving Hootsuite.

LinkedIn First Comment lets you draft, preview, and publish your first comment alongside your LinkedIn post, so you never have to leave Hootsuite to finish the job.

Enhanced Advocacy Program metrics in Parliament let you segment and filter advocate activity by team, geography, and sharing behavior, giving you deeper visibility into engagement across your organization.

Internal Comments in CSV Exports lets you include your team's internal discussion directly in exported Planner calendars, giving outside collaborators the same context your team has.

TikTok support in Mobile Push Notification Publishing lets you schedule TikTok posts from Hootsuite and finish them in the TikTok app, so you can use native features like tagging and music without losing planning oversight.

Move assets between Content Libraries lets you relocate media and template assets to a different library in your org, so you can reorganize content without deleting and re-uploading it.

Wisdom Insights Citations gives you inline source links for every key claim in your Wisdom summaries, so you can verify accuracy and explore the original content.

Teams & Organizations (T&O) gives Enterprise admins a redesigned home base and lets members manage their own private social profiles independently.

New LinkedIn Profile metrics in Analytics and Parliament give you post level visibility into sends, saves, clicks, and engagement, so you can see exactly what drives your LinkedIn performance.

Suite Notifications gives you a redesigned bell, panel, and full-page manager that separate urgent failures from routine updates, so you always know what matters most.