All Hootsuite Release Notes

Last updated: Sep 1, 2025

Stay up to date on releases from Hootsuite

Join Releasebot and subscribe to release note updates from hundreds of vendors.

Hootsuite logo

Hootsuite

August 26, 2025

August 26, 2025 This release date was parsed from the original source when it was added (Sep 1, 2025). Original Source

A new Potential Reach widget replaces Authors in key metrics (Authors remain in Influencers). New Net Sentiment widgets show audience mood and trends.

  • New Potential Reach widget in Listening

    The new Potential Reach widget replaces the Authors metric in Key Metrics across Quick Search and Topic Insights, while Authors remain available in the Influencers section.

Hootsuite logo

Hootsuite

August 14, 2025

August 14, 2025 This release date was parsed from the original source when it was added (Sep 4, 2025). Original Source

  • Authentication of AI-generated images

    OwlyGPT's AI-generated images (beta) now contain a machine-readable marker. Users can upload their OwlyGPT images to authentication tools which will detect and verify the images were AI-generated.

Hootsuite logo

Hootsuite

July 30, 2025

July 30, 2025 This release date was parsed from the original source when it was added (Sep 4, 2025). Original Source

  • Updated dimensions for Instagram videos

    We’ve increased the number of video aspect ratios available for Instagram, giving you more flexibility with the feed videos and Reels you can schedule and publish in Hootsuite.

Hootsuite logo

Hootsuite

July 28, 2025

July 28, 2025 This release date was parsed from the original source when it was added (Sep 4, 2025). Original Source

  • Interface improvements to Inbox 2.0

    We’ve made improvements to Inbox 2.0, including a unified toolbar, message preview updates, a simpler resolve button, and clear labels for public vs. private messages

Hootsuite logo

Hootsuite

July 22, 2025

July 22, 2025 This release date was parsed from the original source when it was added (Sep 4, 2025). Original Source

  • Enhanced AI query builder

    You can now save time by easily generating high-quality queries — improving insight accuracy and accelerating decision-making. New predefined prompts and guided query refinements help you quickly iterate for better results.

Hootsuite logo

Hootsuite

July 15, 2025

July 15, 2025 This release date was parsed from the original source when it was added (Sep 4, 2025). Original Source

  • Add video asset to the Content Library

    We’ve enhanced the Content Library to allow for more content types and bigger file sizes. You can now add and store MP4 and MOV videos up to 1GB each. We’ve also doubled the maximum file size to upload images and GIFs to 20MB.

Hootsuite logo

Hootsuite

July 14, 2025

July 14, 2025 This release date was parsed from the original source when it was added (Sep 4, 2025). Original Source

  • Schedule LinkedIn reposts in Amplify

    You can now schedule LinkedIn reposts in Amplify like you can with regular posts. This saves you and your team time and the need to manually follow up on reposts.

Hootsuite logo

Hootsuite

July 9, 2025

July 9, 2025 This release date was parsed from the original source when it was added (Sep 4, 2025). Original Source

  • Longer captions for X (Twitter) Premium users

    Users with an X (Twitter) Premium account can now publish posts up to 25,000 characters in Hootsuite.

Hootsuite logo

Hootsuite

July 8, 2025

July 8, 2025 This release date was parsed from the original source when it was added (Sep 4, 2025). Original Source

  • Threads image limit increased

    You can now include up to 20 images in your Threads posts, an increase from the previous limit of 10. This gives you more flexibility to share richer visual content with your audience.

Hootsuite logo

Hootsuite

July 7, 2025

July 7, 2025 This release date was parsed from the original source when it was added (Sep 4, 2025). Original Source

  • Create content from a URL with OwlyGPT (beta)

    Generate social posts instantly by simply providing OwlyGPT with a webpage link. This new feature streamlines your workflow by pulling information directly from any specified URL.