Hootsuite Release Notes

Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”

Now available in Hootsuite as an add-on, LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity.

Eliminate workflow friction by documenting approvals that happen outside the platform.

Your LINE data coverage just expanded, giving you deeper JAPAC insights and stronger visibility into competitor activity.

Send AI-generated images from OwlyGPT directly to Create or a whiteboard so you can move from idea to collaboration or scheduling without manual downloads.

Add Thread to Topic in the Results widget

Add Thread to Topic in the Results widget lets you quickly group posts and all their related comments into a single topic so you can analyze campaigns or crisis with full context.

Upload documents directly into OwlyGPT to analyze reports, extract insights, and generate social-ready content without manual copy-pasting.

AI Classifiers in Inbox automatically categorize and route messages, allowing teams to prioritize high-impact conversations and accelerate response workflows.

Inbox Conversation Routing keeps all customer messages in one place, so you always see the full conversation, no matter where it started.

Mobile Per-Network-Editing lets you tailor posts for each social network directly on your phone so you can publish confidently.