Sendible Release Notes

Enhanced Media Management

We've rebuilt our media infrastructure from the ground up to deliver a more reliable, robust publishing experience. This foundational improvement means fewer failed posts, faster uploads, and better handling of your media, especially videos.

• You can now bulk upload multiple files at once with confidence, knowing each file is validated properly before it enters your workflow.
• We've introduced improved media validations that catch issues early, preventing failed posts down the line.
• Drag and rearrange your media assets in any order you like across all networks, and use the new preview mode to review everything before publishing.
• Attach multiple assets with multi-selection across all your cloud sources like Google Drive, Dropbox, and Canva, plus local file uploads.

This new media infrastructure does more than improve reliability. It opens the door to major improvements that weren't possible before. The Video Editor and Zapier integration launching today are the first examples, with more enhancements to follow shortly as we continue building on this foundation.

This is now available in beta and rolling out progressively to all customers over the coming weeks.

Video Editor

Make those final adjustments before you publish. Our new video editor handles the last-mile edits you need when preparing content for different social networks. Quick crops to fit platform requirements, trimming to hit ideal video lengths, and applying filters or speed adjustments to polish your content.

We've included crop presets tailored to each network you're posting to, so you can instantly format your video to the right dimensions without guesswork. Whether you're adapting a single video for multiple networks or making quick refinements before scheduling, everything happens right in the Composer where you're already working.

This is now available in beta and rolling out progressively to all customers over the coming weeks.

Zapier Integration

Stop manually copying content from your planning tools into Sendible. Our new Zapier integration eliminates the time-consuming transfer work between where you plan and where you publish. Set up automations so that when your team marks content as ready in tools like Airtable, Notion, Monday.com, or ClickUp, it can flow directly into Sendible with all the text, media, and scheduling details.

Create scheduled posts, add content to your queue, save drafts, or delete messages, all without leaving your planning workflow. No more copy-pasting captions, downloading and re-uploading images, or recreating posts manually. Connect Sendible with 7,000+ apps and reclaim the hours your team currently spends bridging the gap between planning and publishing.

This is now available in beta and rolling out progressively to all customers over the coming weeks.

Improvements

• Reports: Added Instagram Insights permissions and new post metrics in the Posts Module
• Reports: Added period dates to LinkedIn comparative reporting modules
• Reports: Added video and PDF thumbnails to the LinkedIn Top Performing Posts module

Fixes

• Content: Removed support for mentions in My Content
• Profiles: Fixed Client Connect emails not being sent to clients
• Profiles: Fixed reconnected TikTok profiles receiving daily reconnection notifications
• Queues: Added a toast notification after deleting a queue and automatically reload the view
• Reports: Fixed automated custom reports skipping the monthly send when the send date is following day
• Reports: Fixed Custom Reports not being emailed due to issues on specific modules
• Reports: Fixed the Followers section displaying 0 in Facebook Page Custom Reports
• Reports: Fixed dates discrepancies in TikTok reporting
• White Label: Fixed an issue accessing Google Drive via the White Label iframe

Upcoming

• New Calendar: Create, schedule and review all your social content in one central place — whether it's a draft, published, or anywhere in between. Get early access.

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Release notes 2025

At Sendible, we believe that true growth is rooted in authenticity, and this belief is at the heart of everything we do.

As we look ahead, we're excited to share how we're staying true to this principle while introducing new social media management features and integrations designed to empower you.

Whether it's diving deep into analytics or ensuring your presence remains consistent across emerging platforms, we're here to support your journey every step of the way.

Here's what our team has released in 2025.

📊 TikTok reporting arrived earlier in 2025

If you’re tired of manually piecing together TikTok performance data, we’ve got good news. Starting in January, you can access TikTok reporting right inside Sendible.

Say goodbye to jumping between apps and hunting for insights. You now have all the key metrics you need—like views, engagement, and trends—at your fingertips, helping you understand what content resonates most without the hassle.

🧵 Threads scheduling is now here!

Threads scheduling is now live in Sendible, making it easier than ever to stay active on one of the fastest-growing social platforms.

No more manual posting or last-minute panic attacks. With Sendible, you can:

• Plan and schedule Threads posts in advance – freeing you up to focus on engagement, strategy, and interacting with your growing audience.
• Create eye-catching posts with up to 15 images or a single video – make your content stand out with engaging visuals that grab attention.
• Preview posts before they go live – ensure everything looks just right before hitting that publish button, giving you the confidence to share top-quality content.
• Speed up content creation with tools like AI Assist – write engaging captions in seconds and optimise your messaging to keep your audience engaged.
• Stay organised by managing Threads posts alongside your other social platforms – keep all your content organised in one easy-to-use dashboard, whether it's for Threads, X, Bluesky, Facebook, or LinkedIn.

🦋 Bluesky scheduling is LIVE

Whether you're experimenting with content or building a niche community, staying consistent is key —and now, you can do that with Sendible's Bluesky scheduler.

You can easily connect one or more Bluesky accounts, schedule and publish posts, and manage your content alongside all your other social channels.

Learn how to schedule Bluesky posts with Sendible.

📅 Start your week on Monday or Sunday - the choice is now yours

It’s often the little things that make social media management feel smoother. At Sendible, we’re always listening—and aiming to make your day-to-day just a bit more intuitive.

You can now choose whether your calendar week starts on Sunday or Monday!

For many, Monday feels like the natural beginning of the week and helps reduce confusion—so we’re thrilled to bring this highly requested update to life.

Give it a try and let us know what you think!

Here’s what you need to know about the Set Week Start feature

• Company-wide: Admins can set the default week start day (Sunday or Monday) for the entire company.
• Per user override: Admins can customise the week start day for individual users via user management.
• User self-preference: Users can override the company default in their own profile preferences.
• Consistent experience: Personal preferences now persist across all dashboards, views, and date pickers for a seamless experience.

💻 Work your way: Zapier integration is now LIVE

We know many of you already use tools like Notion, Airtable, Asana, Google Sheets, and many others to plan content and manage tasks. Well, now you'll be able to connect them directly to Sendible using Zapier —so you can schedule social media content without ever leaving your workspace.

This upcoming integration will help you:

• Get from plan to scheduled in no time, whichever tool you're using. No more copy-pasting manually!
• Custom workflows for each user or client.

Think of it as your automation sidekick—making it easier to stay organised and consistent, no matter how your team works.

🗃️ A smarter media system to save you time (and sanity)

Managing social media content is a huge part of your day-to-day—and the smoother that workflow is, the more time (and budget) you save. That’s why our product team is hard at work on a brand-new media system.

From faster uploads to smarter file validation, you’ll be able to organise, manage, and publish your images and videos with less friction—and a lot more confidence.

Because when your content hub works like it should, you’re free to focus on what really matters: creating impactful social media campaigns.

✂️ Built-in video editing—no more app-hopping

Say goodbye to juggling editing tools, switching tabs, and re-uploading files. With Sendible’s new built-in video editing, you'll be able to trim, crop, adjust speed, and more—right from the Smart Compose Box.

No extra apps. No downloads. Just seamless editing where you already work.

We didn't build this to replace your favourite video editor, but rather to save you time by cutting out extra steps and streamlining your entire content creation process.

And yes, Adam Mosseri himself confirmed: editing Reels outside Instagram won’t hurt your reach, as long as there’s no watermark.

And we at Sendible are dedicated to helping you polish your content without compromise.

🔐A smarter, safer way to onboard social profiles—soon with TikTok, Threads, and Bluesky support

Client Connect is one of Sendible’s most powerful features for agencies and multi-location brands. It’s a secure, hassle-free way to onboard and manage social media profiles—without ever needing admin access or shared passwords.

And it got better.

You're now able to use Client Connect to add TikTok, Threads, and Bluesky accounts, making it even easier to add new clients or locations securely.

Sendible's Client Connect means:

• Extra-secure onboarding
• No more “no admin access” problems
• No shared credentials
• No more reconnection reminders—clients and teams get an auto-email with everything they need

It’s secure. It’s simple. And it keeps your team focused on strategy—not account access issues.

🤓 Meet your new white label expert – Ann is here to help you scale

If you’re using Sendible’s White Label solution, you already know the power of delivering social media services under your own brand.

But now, we’re taking your experience to the next level.

Soon, you’ll have direct access to Ann, your dedicated white label expert. Ann has been part of Sendible’s Customer Success team for years and understands the unique challenges and opportunities that come with running a white label platform.

She’ll be fully focused on supporting white label customers, offering:

• Personalised guidance tailored to your brand
• Strategic advice on how to grow and retain clients
• Faster, more informed resolutions when you need help most

Whether you need onboarding tips, branding insights, or help navigating new features—Ann will be your go-to resource.

This is just one more way we’re doubling down on the success of our white label partners in 2025.

🤝 We’re building this with you—and for you

This isn’t just about new features. It’s about how we work—with you in mind.

Your feedback is what drives us. Every product decision, every improvement, every feature rollout—it’s all fuelled by what you tell us you need to succeed.

From the engineers building smarter tools, to the support team guiding you daily, to the marketers creating resources to help you grow—we’re all in on making social media management simpler, more powerful, and more human.

Here’s to making 2025 your most productive year yet—and we’re just getting started.

We’ll be rolling out these updates over the next months, so keep an eye on your inbox and our blog for the latest.

In the meantime, if you’ve got any ideas, we’d love to hear them. Let’s build the future of social media management together.

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LinkedIn Reporting Improvements

We've made significant enhancements to LinkedIn reporting to give you more accurate and useful insights. Previously, follower data in Engagement reports would incorrectly show all growth attributed to a single day. Now, follower data aggregates correctly across your selected date range, giving you a clear picture of how your LinkedIn audience has grown over time.

We've also improved how your content appears in Reports. Top Posts now display your actual post caption instead of pulling in website descriptions from shared links. You'll also see visual thumbnails for videos and PDFs alongside your images, making it easier to identify content at a glance. All LinkedIn posts in your reports are now clickable, taking you directly to the original content on LinkedIn so you can dive deeper into engagement and comments.

Improvements

• Composer : Consolidated duplicate content requirement validation into one message when text and media are missing
• Composer : Now prevents saving video thumbnail edits when the title exceeds character limits for selected networks
• Profiles : Updated Instagram Reminder modals to reflect email delivery instead of push notifications
• Profiles : Checkboxes in the Client Connect modal are now properly aligned
• Reports : Now Facebook reports display Followers metrics instead of the outdated Fans metric
• Reports : Now Instagram comparative reporting modules display clear previous period date range labels
• Reports : Table columns in Facebook Top Performing Posts accommodate large numbers without line breaks
• Reports : Removed outdated PDF report guides and "Report Guide" buttons from network quick reports
• Reports : Now Instagram Posts Module includes pagination, clickable links to original posts, post captions, creation dates, and clear differentiation between posts and reels

Fixes

• Activity : Corrected Facebook reply button behaviour to only disable for Direct Messages older than 24 hours
• Approvals : Fixed an issue preventing approval of tasks with imported images containing spaces in filenames
• Bulk Import : Addressed URL errors when filenames included spaces in the Bulk Importer
• Composer : Fixed an error message incorrectly blocking posts when profiles were selected before attaching media
• Composer : Now link preview images no longer incorrectly carry across to profile tabs when edits are made
• Composer : Now removing link previews correctly preserves markdown formatting and spacing before hashtags
• Composer : Resolved an issue where posts could not be created when content existed only in custom tabs
• Composer : Resolved infinite loading when attaching PDF files
• Composer : Resolved font display issues in the Composer that affected text colour and style
• Composer : Removed misleading tag warning for Facebook Reels that already support page tagging
• Content : Resolved an issue where the Content & Placeholders button in the Content Editor was unresponsive
• Editor : Resolved an issue where the image editor would freeze the page and remove uploaded images
• Publish : Resolved an issue where Facebook video posts without captions failed to publish
• Publish : Corrected an issue where Instagram image tags were not removed when Alt Text was added
• Publish : Now link preview images render correctly in all Publish views
• Publish : Now shared queues are highlighted when selected in the Queues view
• Publish : Resolved an issue where images detached when you drag-to-reschedule on Calendar
• Publish : Resolved an issue where link preview images duplicated when posts changed status
• Publish : Resolved an issue where future queued posts did not display on Calendar
• Publish : Resolved an issue where custom fields displayed as placeholders instead of actual values
• Publish : Restored Wordpress publishing functionality for images missing content-type headers
• Publish : Fixed account tagging on images so tags now display correctly when posts are published natively
• Profiles : Resolved an issue preventing Instagram profiles from being added via Client Connect
• Reports : Now Custom Reports using Highcharts library modules are emailed successfully
• RSS Feeds: Corrected post ordering for RSS Auto-posters set to "Newest First" when processing multiple entries

Upcoming

• New Calendar : Create, schedule and review all your social content in one central place — whether it's a draft, published, or anywhere in between. Get early access.

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Facebook Reels module

We've introduced a Facebook Reels module to provide comprehensive insights into your Reel performance. This new module gives you detailed metrics specifically for Facebook Reels including views, watch time, engagement and reactions.

The module is available as part of your Facebook Quick Reports and can also be included in custom reports through the Report Builder, helping you better understand and optimise your short-form video content strategy.

Facebook Followers metric

We've introduced Followers as the primary audience metric across all Facebook reporting modules, as a replacement to Fans metric. This metric provides clearer insights into your actual audience growth and engagement.

The change affects both the Activity Overview and Audience Growth modules, giving you consistent follower data across all your Facebook reports and better visibility into your page's performance.

Improvements

• Composer: Now includes post preview functionality when using the Share Button
• Composer: Bulk Importer now supports larger file uploads via local upload
• Reports: Now display more accurate Facebook metrics that align more closely with Meta's native insights
• Reports: Exclude direct message replies from Top Performing Posts module
• Reports: Improved clarity of Facebook module tooltips
• Reports : Extended Facebook and Instagram post image retention period for improved historical reporting and analysis
• Activity: Profile overviews for Facebook and LinkedIn now open directly on the network sites

Fixes

• Composer: Resolved empty image display issue for failing URLs in publishing views
• Composer: Corrected 'delete' button availability when editing messages with validation errors
• Composer: Addressed link preview removal breaking markdown formatting
• Composer: Resolved Threads post preview incorrectly linkifying all text when hashtags are present
• Composer: Fix alt text not being saved when posts are sent for approval
• Composer: Resolved posts not being sent from queues when deleted users have queued posts
• Composer: Corrected Post Previewer to display character limit ellipsis outside content, not within
• Composer: Resolved Bulk Import URL errors when filenames contain spaces
• Composer: Fixed infinite loading issue when attaching PDF files
• Composer: Restored AI Assist functionality in Share Button widget
• Composer: Fixed RSS Auto-poster reversing post order when set to "newest first"
• Reports: Resolved TikTok performance module displaying incorrect mock data instead of actual metrics
• Reports: Corrected TikTok reporting date-range calculation that prevented proper data display
• Reports: Addressed period overlap issues in Facebook modules and corrected graphics date alignment
• Reports: Resolved Live Report links showing posts outside of chosen date range
• Profiles: Addressed TikTok accounts repeatedly disconnecting due to outdated authentication endpoints
• Profiles: Fixed Instagram account reconnection status inconsistency between My Profiles list and Social Feeds view
• Account: Fixed custom menu issues that could break white-label dashboards when updating names repeatedly

Upcoming

• Zapier: Get from plan to published without manual copy-pasting with fully automated workflows. Get early access.
• New Calendar : Create, schedule and review all your social content in one central place — whether it's a draft, published, or anywhere in between. Get early access.

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Universal media validation

We've extended our media validation system beyond just creating new posts. Now, whether you're editing scheduled posts or reviewing posts for approval, you'll get the same comprehensive validation that was previously only available when creating new posts.

Get feedback on image sizes, video formats, and file requirements for each network no matter how you're working with your content. This catches potential publishing issues before they happen across all your workflows.

This means higher publishing success rates and fewer failed posts.

Client Connect platform expansion

We've expanded Client Connect to support
Threads, TikTok, and Bluesky, making it easier for your team to connect profiles across all major social platforms. Each platform includes full email attribution tracking, proactive reconnection emails and works across both private and white-label accounts.

Improvements

• Composer: Now supports network tabs for WordPress and YouTube for post customisation
• Share Widget: Now supports video uploads
• Link Previews: Now allows scheduling for cases when link previews fail to generate
• RSS Feeds: Improved visibility of actions for smaller browser windows
• Twitter: Rebranded the network to X
• Google My Business: Rebranded the network to Google Business
• Client Connect: Added "Instagram" prefix to connection confirmation email subjects

Fixes

• Priority Inbox: Fixed an issue where reply tooltips disappeared after clicking
• Publishing: Fixed an issue where uppercase file extension images didn't display
• Client Connect: Fixed an issue where Instagram profiles couldn't be added
• Publishing: Fixed an issue where Facebook Reels showed false error messages
• Chrome Extension: Now automatically closes after post creation.
• Composer: Fixed an issue where attach button stayed disabled when no profiles were selected
• Client Connect: Fixed an issue where Instagram connections didn't show "Connected" feedback
• Chrome Extension: Fixed an issue where Bluesky icon didn't display in smart tabs
• Tasks: Fixed an issue where approval emails incorrectly showed "Action already taken" message
• Post Previews: Fixed an issue where long text wasn't fully displayed in previews
• Priority Inbox: Fixed an issue where Facebook Direct Messages reply buttons disabled after 24 hours per API restrictions
• Priority Inbox: Fixed an issue where Facebook post reply button was incorrectly disabled
• Composer: Fixed an issue where mention field was missing the Instagram logo
• Composer: Fixed an issue where save dropdown menu was not responsive to the window size
• Post Previews: Fixed an issue where Threads captions are linkified when a hashtag is present
• Approvals: Fixed an issue where scheduled post times changed incorrectly when sent for approval between different timezones
• Composer: Fixed a disparity where Bluesky character counter was different between post preview and composer
• Profiles: Fixed an issue where scroll overlapped checkboxes in profile sharing

Upcoming

• Zapier: Get from plan to published without manual copy-pasting with fully automated workflows. Get early access.

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Customisable Calendar Week Start Day

Adapt to your regional preferences with customisable calendar week start days. Whether you're in a region where the week starts on Monday or Sunday, you can now set your preference across all calendar views.

Company-wide settings are found under Company Preferences, while individual preferences are in User Preferences. User preferences override company settings when set, with a default fallback to Sunday. This works across all calendar views and ensures a consistent experience when switching between user dashboards.

Improvements

• Google Business: Now "Google My Business" will be referenced as "Google Business" throughout the platform to reflect Google's official rebranding

Fixes

• Composer: Fixed an issue where Instagram post options would persist incorrectly when videos were uploaded on the original tab
• Composer: Fixed an issue where WordPress posting could trigger Web Application Firewall (WAF) restrictions
• Composer: Fixed an issue where bounced messages were incorrectly included in X (Twitter) duplicate post validation
• Composer: Fixed an issue with URL restrictions in the bulk uploader that were too restrictive
• Composer: Fixed an issue where background scrolling wasn't properly disabled when media preview was open
• Reports: Fixed an issue where TikTok performance module was showing mocked data instead of actual reporting data
• Reports: Fixed an issue where TikTok reporting wasn't working due to date-range miscalculation errors
• Composer: Fixed an issue where the AI Assist drop-down and dialog would move down the screen unexpectedly
• Account: Fixed an issue where the trial extension flow was broken and users couldn't extend their trials
• Composer: Fixed an issue where AI Assist character limit validations weren't working properly
• Composer: Fixed an issue where character counter validation would fail if profiles were added retroactively
• Composer: Fixed an issue where the inline translate option was incorrectly available and has been removed
• Profiles: Fixed an issue where users couldn't see all Pinterest boards during the connection process
• Composer: Fixed an issue where X Premium account posts with more than 280 characters were being truncated incorrectly

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How to Schedule Posts to Bluesky Using Sendible

Schedule your first Bluesky post

Shanaaz Banks

27 May, 2025

3 min read

Bluesky is quickly becoming one of the most exciting platforms for thoughtful, decentralised conversations. Whether you're experimenting with content or building a niche community, staying consistent is key —and now, you can do that with Sendible.

In this guide, we'll walk you through:

• What is Bluesky?
• Why should your brand be on Bluesky?
• How to schedule a Bluesky post with Sendible
• Bluesky requirements and limitations
• 3 exercises to help you get started with scheduling to Bluesky
• FAQs

What is Bluesky?

Bluesky is a decentralised, microblogging platform that gives users more control over their online experience. It offers a clean, X-like (formerly Twitter) interface with a unique algorithmic framework that prioritises transparency and user empowerment.

With over 35 million users and growing fast, Bluesky is becoming a new home for journalists, developers, researchers, and socially conscious brands. But here’s the real question:

Why should your brand be on Bluesky?

Great question—and we’ve got a full industry-by-industry breakdown here to help you decide if Bluesky fits your goals. In short:

• It’s early. You can grow a presence before the platform becomes saturated.
• You’ll reach niche, engaged communities who value authenticity.
• You can repurpose content from Threads, X or LinkedIn, and experiment without the pressure of algorithms.

Now, let’s show you how to make the most of it.

How to schedule a Bluesky post with Sendible

Step 1: Connect your Bluesky account

• Go to Manage Profiles in Sendible
• Select Add Profile > Bluesky
• Authorise using your Bluesky credentials (username and app password)

‼️App password is not your account password. You can generate it in Bluesky Settings. You can use Blusky app passwords to sign in to other Bluesky clients without giving full access to your account or password.

Step 2: Compose your post

• Head to the Compose Box
• Select your connected Bluesky profile
• Write your caption (max 300 characters)
• Add one or more images (JPEG/PNG, max 1MB) or one video (MP4/MOV, max 50MB, up to 60 seconds)
• Add alt text (applied platform-wide)
• A caption is required to publish

Step 3: Schedule or queue

• Choose Schedule to set a specific date/time, or
• Add to your Queue or Campaign (Bluesky posts won’t appear in campaign reports for now)

Step 4: Review and confirm

• View your post in Calendar View
• Edit, reschedule, or duplicate as needed

Bluesky requirements and limitations

• Character limit: 300
• Images: Up to 4 JPEG/PNG files (1MB each)
• Video: 1 MP4 or MOV (max 50MB, 60 sec)
• Mixed media (image + video): Not supported
• GIFs: Upload as video
• Alt text: Single field applied across platforms
• Captions: Required
• Language tag: Defaults to English
• PDFs: Not supported

3 exercises to help you get started with scheduling to Bluesky

1. Repurpose a Threads, X, or LinkedIn post using AI Assist

• Pick a well-performing Threads, X, or LinkedIn post
• Paste it into Sendible’s Compose Box
• Use AI Assist to adapt the tone and format for Bluesky (e.g., make it more conversational, simplify structure)
• Preview and schedule your reworded post to Bluesky

🧠 Tip: Bluesky leans more conversational and community-focused. Use AI Assist to strip away heavy promo language and make your post feel more human.

1. Set up an RSS feed for auto-posting articles

Bluesky is a great place to share thought leadership and long-form insights.

Here’s how to automatically pull blog content into Sendible:

1. Go to Content > RSS Feeds
2. Click New Feed and enter your blog’s RSS URL (or choose from curated topics)
3. Add the feed to your dashboard
4. Manually pull articles into Bluesky posts, or enable autoposting

Use this to keep your Bluesky feed active without extra work. Just review posts to ensure context and hashtags are right.

1. Bulk schedule multiple Bluesky posts

Want to schedule a week or month’s worth of content?

Use the Bulk Importer:

1. Click the Bulk Import icon next to the Compose button
2. Choose to type posts manually or upload a CSV (use the template provided)
3. Select your Bluesky profile(s)
4. Add image attachments manually after import

🔔 Note: Video posts aren’t supported via bulk import just yet.

🧠 Great for saving hours of time!

FAQs

Can I monitor or respond to comments on Bluesky?
Not yet. Bluesky hasn’t released an API for engagement features, but we’re ready to support this as soon as it’s available.

Is Bluesky reporting available?
No. We’re waiting for more robust data access before we launch Bluesky reporting.

Can I add Bluesky posts to Sendible campaigns?
Yes! But note: Bluesky posts currently won’t appear in campaign reports.

Do you have guides on Bluesky best practices?
Yes! Here are the guides that our team created to help you get started:

• What is Bluesky? A Social Media Marketing Guide for Businesses
• How to Grow Bluesky Followers: Building a Strong and Engaged Community
• What to Post on Bluesky: 21+ Content Ideas for Different Industries
• Should Your Business Be on Bluesky? An Industry-by-Industry Breakdown

Final thoughts

Whether you're brand-new to Bluesky or already experimenting with posts, Sendible gives you the tools to simplify, schedule, and succeed.

By combining Bluesky’s unique engagement model with Sendible’s publishing power, you’ll be able to:

• Show up consistently
• Repurpose smartly
• Stay ahead of the curve

🔗 Ready to post your first Bluesky update? Head to the Compose Box and give it a try.

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It's been a big year for Sendible!

As 2024 comes to a close, we’re reflecting on a year of growth, innovation, and collaboration. Our mission has always been to empower all our users to streamline their social media workflows and achieve their goals with confidence.

This year, we took some big steps towards this goal. Refining features and introducing new capabilities to make your social media management more seamless, efficient, and impactful. Bringing us closer to becoming the
go-to
social media management tool.

What we delivered this year 💌

✨ Smarter content creation with AI Assist

Our AI Assist feature takes content creation to the next level by offering AI-generated suggestions for captions and post ideas.

Whether you need inspiration or want to speed up your content creation process, AI Assist helps you craft high-quality, engaging posts in no time. This feature not only saves you valuable content creation time but also ensures your content resonates with your audience with tone, language and platform options.

✍️ Simplified management of your Campaigns

We launched Campaigns to help you group and organise your social media campaigns by theme, initiative, or client.

Whether you're running a product launch, a seasonal campaign, or a multi-channel strategy, this feature lets you track performance and organise social media campaigns with colour tagging.

With Campaigns, you can monitor everything in one place and ensure that your strategy is aligned across all channels.

🤳 Expanding your reach with Facebook Story scheduling

To help you reach a broader audience, we added auto-posting and scheduling for Facebook Stories.

Stories are a powerful way to engage with your community, and now you can schedule, manage, and analyse your Facebook Stories directly from your Sendible dashboard.

This feature allows you to seamlessly integrate Stories into your overall content strategy and reach your audience in more dynamic, authentic ways.

⏯️ Flexibility when you need it most using Smart Queues

In response to your feedback, we introduced the Pause Queues feature, allowing you to easily pause scheduled posts across any of your accounts.

Whether you need to pause during a campaign, an urgent update, or a marketing crisis, this feature gives you the flexibility to control when and how your content is published.

This ensures that you never have to worry about irrelevant content being posted at the wrong time.

🎨 Customisation at your fingertips with LinkedIn Thumbnail selection

First impressions matter, especially on social media. That's why we added a LinkedIn Thumbnail selector, especially as LinkedIn continue to push for more video content on its channel.

To give you more control over how your videos appear in your feed. Now, you can choose the perfect thumbnail to represent your content and brand to attract more viewers, boosting your engagement and ensuring your posts stand out.

Customer feedback 🌟

"Sendible has been such an integral part of my small business over the last three years, I’m very thankful for the entire Sendible team and all that they do to continue to provide value for their customers." Sheri Hermann, CEO @ 1972Media

🛠️ Product enhancements

Upgraded Facebook insights

We've provided more in-depth analytics into the video content you publish on Facebook. This addition will empower you to better understand your audience, track engagement, and measure the impact of your video campaigns. Customise your reports and include this module and optimise your Facebook strategy to make smarter, data-driven decisions to grow your presence on the platform.

➕ Extra brand updates

Plan upgrades

We’ve removed several feature restrictions for the Creator and Traction plans, giving more customers access to powerful tools that enhance their social media management. Now, users on these plans can take advantage of features like UTM parameters, AI Assist, and integrations with Google Drive and Dropbox. These updates are designed to help users, even on lower plans streamline their workflow, track performance, and create content more efficiently, making it easier than ever to manage your social media strategy.

Expert hours

We’ve introduced Expert Hours, giving all of our users the opportunity to book a 1:1 session with one of our Sendible success experts. Whether you have questions about the tool, need help optimising your workflows, or want to learn best practices, we’re here to assist.

The Sendible Insider

This year, we launched The Sendible Insider - the clutter-free, monthly newsletter designed to simplify how you stay informed. Each month we deliver everything you need in one concise email, helping you stay on top of the latest social media trends, tools, and tips.

Already trusted by over 70,000 marketers, The Sendible Insider is becoming the go-to resource for anyone working within marketing who wants to stay ahead of the curve and make the most of their social media strategies.

👋 Until next time

Thank you for walking through 2024 with us, we’ve truly enjoyed working hard for each of you to create a platform that changes the way you do social media.

We're always grateful for all the valuable feedback you have to share to help improve Sendible, if you have more suggestions or feature requests, feel free to share them with us on our Ideas Portal.

We wish you a wonderful rest of the year and can’t wait to reveal what we have in store for you in 2025! 🥂

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We’ve got some great news for Creator and Traction users: Your Sendible plan just got an upgrade!

🎉

You now have access to features that were previously only available to our higher tier plans, all without having to lift a finger or paying an extra penny.

Let’s dive into what’s new, how you can make the most of it, and why these features are going to level up your social media.

🪄 AI Assist: Your content sidekick

🪄
AI Assist: Your content sidekick

AI Assist

Ever stared at your screen, struggling to come up with the perfect post? That’s where AI Assist comes in! It’s your personal brainstorming buddy ready to come up with new copy ideas or even polish up that draft you’re not a 100% sure about.

Here’s how to make AI Assist work for you:

• Generate ideas: Whether you need something witty for Instagram or a more polished tone for LinkedIn, AI Assist can help you create copy that fits each platform.
• Tweak your posts: You can also let it take a second pass at your content to optimise it.

Some useful resources to help you get started:

• How to use AI Assist for effective social media marketing
• [Support article] Overview of AI Assist

📁 Google Drive & Dropbox: All your images in one place

📁
Google Drive & Dropbox: All your images in one place

Raise your hand if you’ve ever frantically clicked through 20 different tabs just to find the right image for a post. 🙋‍♀️ With our Google Drive and Dropbox integrations, you can pull in your images directly from them without ever leaving Sendible.

Here’s how to use it:

1. Open your Compose Box
2. Click the attach icon then click Cloud
3. Select Google Drive or Dropbox and follow the instructions to connect your account
4. Find the image or video you need, and insert it into your post.

This is perfect for teams who share assets across different folders so you’ll never have to figure out where you or your clients added their images.

Some useful resources to get you started:

• Your shortcut from Google Drive to social media
• Save time, share more with Sendible’s dropbox integration
• [Support article] Add images from Google Drive and Dropbox

🎯 Custom UTM parameters: Become a data wizard

We know data is super important if you want to know what’s working. With Custom UTM Parameters, you can track where your traffic is coming from and how your posts are performing.

Just click ⚙️in your Compose Box to add custom UTM tags to your link.

These little snippets will give you detailed insights into how each link in your posts performs, giving you the power to tweak your strategy and boost those clicks.

Some useful resources to get you started:

• How to Use UTM Parameters to Prove Social Media ROI
• [Support article] Add UTM tracking to links

🔗 Bitly integration: Short and sweet links

🔗
Bitly integration: Short and sweet links

Long URLs are a thing of the past. With our Bitly integration, you can shorten them using your custom Bitly domain. Not only do they look cleaner, but they also help with tracking engagement.

Don’t have a pro Bitly account? You can continue to use the default free Bitly option as normal to shorten your links without custom branding.

Some useful resources to get you started:

• The Benefits of URL Shortener: Make Links More Clickable
• [Support article] Shorten shared links

What’s next?

What’s next?

These features are already live on your Sendible account, so there’s no setup required. Just dive in and start using them today!

If you need a little extra help, check out our support articles or drop our support team a message. We’re always here to help you make the most of these new tools.

Until then, happy posting!

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Earlier this year, we let you know that Meta deprecated some metrics impacting all third-party apps like Sendible. This resulted in the removal of certain Facebook metrics in Sendible’s
Quick Reports
and
Custom Reports
.

They are continuing with these updates and will be phasing out a small number of additional metrics starting
10th September 2024
, that may impact you. As part of this update, Sendible has also introduced some new metrics within your Facebook reports.

Why Meta is introducing these changes

While Meta has not fully shared its reasons for these updates to its API, they are likely part of the platform's ongoing efforts to enhance user privacy and security and to improve the quality of the metrics provided for the new Pages experience.

You can learn more about Facebook’s decision

in their announcement
.

Our goal is to keep you in the loop as early as possible and be as transparent as we can about these upcoming changes to ensure minimal disruption to your Sendible experience. Here's what you need to know.

The good news

• Scheduling and publishing to Facebook Pages remain intact with no interruptions.
• You will still be able to monitor engagement through your Priority Inbox and Social Feeds for Facebook as normal.

More video reporting

We have added more in-depth analytics to help track how your Facebook content is performing. You can now analyse your Facebook video views with a brand new reporting module.

This will be broken down into organic, paid, and total views for your Facebook video content.

Other changes to reporting

Starting September 10, 2024, some of the metrics currently available in Quick Reports and Custom Reports will be phased out. While the core functionality remains, certain data points you may be used to will no longer be tracked.

For full details of the impacted reports metrics,

see our support article here.

Any questions?

While these updates may present challenges, we're committed to minimising disruptions for our users and ensuring a seamless transition.

As your trusted social media management platform, we're here to help you every step of the way. Whether you have questions about the upcoming changes, need guidance on your social media strategy, or require technical support,

our team is here to provide the help you need.

Stay tuned for further updates from the Sendible team as we continue to navigate these changes.

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