Social Media Management Release Notes
Release notes for social media management platforms
Products (10)
Latest Social Media Management Updates
- Jun 11, 2026
- Date parsed from source:Jun 11, 2026
- First seen by Releasebot:Jun 11, 2026
Competitor analytics
Planable adds a new Competitors tab in Analytics for tracking up to 5 Facebook and Instagram competitors per page. It brings daily Meta data syncs, side-by-side performance comparisons, trend charts, top posts, and CSV export for easier benchmarking.
The new Competitors tab in Analytics lets you track up to 5 Facebook and Instagram competitors per page and benchmark their performance against your own, so you can see exactly where you stand.
Data syncs daily from Meta's public API and lives alongside your analytics, making competitor monitoring part of your regular workflow.
Here's what you'll find:
- Quick comparison table: compare followers, posting activity, and engagement side by side, including period-over-period changes.
- Metric trend chart: track follower growth and engagement over time for your page and your competitors in a single chart.
- Top competitor posts: discover your competitors' best-performing content based on engagement and identify what's working in your niche.
- CSV export: download the full dataset, including competitor metrics and top-performing posts, for reporting and deeper analysis.
Add competitors using a profile handle or URL, and the first sync will complete in about a minute.
Original source - Jun 2, 2026
- Date parsed from source:Jun 2, 2026
- First seen by Releasebot:Jun 11, 2026
Product Updates – May 2026
Metricool adds a new Reporting section that brings Reports, Campaign Dashboards, Metricool Studio and Data Studio under one roof, while also letting users schedule Reels and Trial Reels with trending audio, analyze Threads competitors, and tweak approval and Planner tools.
We hinted at this earlier in the month, and here it is: a new Reporting section in Metricool.
Reporting
- One home for all: Reports, 🆕 Campaign Dashboards, 🆕 Metricool Studio, Data Studio now share one home. Whatever kind of output you need, there’s a tool for it under one roof.
- Pick the tool that best fits your needs: Reporting gives you four ways to analyse, each for a different need. Go generic with Reports, zoom into a specific campaign with Campaign Dashboards, run deep-dive analysis with Metricool Studio, or build custom BI views with Data Studio.
- Answer the specific questions, not the generic ones: Stop scrolling through a wall of data. Reporting is where you can clearly see: how did my Black Friday campaign land? How is brand A pacing against brand B?
Metricool Studio and Campaign Dashboards are available on Starter and Advanced plans for a limited time*
*Afterwards they’ll be a paid add-on for Starter or Advanced
Add trending audio to Reels and trial Reels
This was one of the most requested features, Metricooler. You can now schedule Reels and Trial Reels with trending audio directly from Metricool without touching your phone.
- Find the audio you’re looking for: Access a library of music plus original sounds uploaded by other creators. Choose the audio that best fits your Reel.
- Choose with no surprises: For each audio, you’ll see the title, artist, duration, cover thumbnail, and a preview to listen to before adding it to your Reel.
- Schedule and forget about your phone: Organize your Reels and publish them with the audio already included. No more opening Instagram right after posting to add audio by hand.
Threads competitors
If you’ve been waiting to analyze your competition on Threads, here it is. You can add your Threads competitors in the Analytics section. Competitor data is also available in Data Studio, so you can drop it straight into your reports.
Other important updates
Content approval
Pick the language for the reviewer’s email and approval page
You can now choose the language of the review email and approval page for each reviewer.
Planner
Post library tab
You can now access the post library from the tab menu above the Planner too.
Planner | Competitors
Stop ALT text generation
You can now stop the AI while it’s generating the ALT text for an image.
Remember that you can always send your feedback, we really read it all! We use it to decide our next steps 👀
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- Jun 11, 2026
- Date parsed from source:Jun 11, 2026
- First seen by Releasebot:Jun 11, 2026
June 11, 2026
Sprout Social adds TikTok Ads reporting, giving teams new ways to measure ad ROI inside Sprout Social with a TikTok Paid Performance Report and TikTok ad performance across cross-network paid reports and widgets.
TikTok Ads Reporting in Sprout
As TikTok becomes a cornerstone of digital strategy, the ability to prove ROI on ad spend is more critical than ever. We are excited to announce our new TikTok Ads reporting, allowing you to measure the business impact of your TikTok advertising directly within Sprout Social.
This release introduces a brand new TikTok Paid Performance Report, as well as the inclusion of TikTok ad performance within our Cross-Network Paid Performance Report and corresponding paid performance reporting widgets.
Check out this article for more information on reporting data available for TikTok Ads in Sprout!
Original source - Jun 10, 2026
- Date parsed from source:Jun 10, 2026
- First seen by Releasebot:Jun 11, 2026
Filter by approver in Planner
Hootsuite adds Approver filtering in Planner for instant visibility into approval bottlenecks.
Filter by Approver in Planner gives you instant visibility into your approval pipeline so you can identify which posts are waiting on specific people and resolve bottlenecks without manual effort.
Original source - Jun 9, 2026
- Date parsed from source:Jun 9, 2026
- First seen by Releasebot:Jun 11, 2026
More features in the Later iOS app
Later Social adds new Later iOS app updates that help users optimize content and schedule with confidence. The release brings Best Time to Post for TikTok and Facebook, multi-profile posting recommendations, and Instagram Trial Reels for testing content with new audiences.
The Later iOS app just got even better. ✨
We've released new updates to the Later iOS app to help you optimize your content and schedule with confidence from anywhere. Here's some of what's new in the Later iOS app:
- Best Time to Post for TikTok and Facebook
Get personalized posting recommendations directly in the Calendar and Post Builder. Best Time to Post is automatically enabled, so you can schedule with confidence.
- Multi-Profile Best Time to Post
Customize posting times and view unique recommendations for each profile to optimize your publishing strategy.
- Instagram Trial Reels
Test your content with new audiences and discover more opportunities to expand your reach.
Update to the latest version of the Later iOS app to access these new features.
Original source - Jun 5, 2026
- Date parsed from source:Jun 5, 2026
- First seen by Releasebot:Jun 6, 2026
Brand context in your workspace settings
Planable adds brand context so AI writes in each workspace’s voice automatically.
Planable's AI now writes in your brand's voice!
Brand context is a new section in workspace settings where you define your Tone of Voice, Brand Values, Approved Terminology, and Audience. Once filled in, Planable's AI reads it automatically every time you Generate, Rewrite, or Continue a post.
No toggles. It just works.
If you manage multiple clients, each workspace has its own brand xontext so the AI adapts per client without any extra input from you.
Owners and editors can edit it. You choose whether clients can see it.
Original source - June 2026
- No date parsed from source.
- First seen by Releasebot:Jun 5, 2026
Analytics & Reporting
Sprout Social expands reporting and analytics with enhanced tabs, new Instagram and Facebook Reels metrics, custom metrics, and post analysis drilldowns to help teams make more strategic decisions from social data.
Start driving strategic decision making with social data and analytics.
My Reports
- Enhanced Tabs in My Reports
- Reporting in Sprout Social Influencer Marketing | Sprout Bites
- New Instagram and Facebook Reels metrics
- Custom Metrics
- Post Analysis Drilldowns
- How do I make an Organic-only report?
Report Glossaries & Guides
- Sprout Social Reporting: Effectively Managing and Analyzing Your Paid Social Ad Performance
- What’s included in the Case Management Report?
- How do I use the Google Analytics Report?
- What's included in the Sprout Social Employee Advocacy Report?
- What's included in the Competitor Performance Report?
- How do I use the Reviews Overview Report?
Additional Reporting Features
- What's included with Premium Analytics?
- What data is available in Reports?
- Understanding Case Management Report Drill-Downs
- Facebook Metric Deprecations June 2026
- New Care Reporting Metrics: Total Agent Replies, Average Reply Time from Assignment, and Total Cases Handled
- Custom Metrics
- June 2026
- No date parsed from source.
- First seen by Releasebot:Jun 5, 2026
- June 2026
- No date parsed from source.
- First seen by Releasebot:Jun 5, 2026
Analytics & Reporting
Sprout Social Analytics & Reporting is now available.
Analytics & Reporting
Original source - June 2026
- No date parsed from source.
- First seen by Releasebot:Jun 5, 2026