Social Media Management Release Notes
Release notes for social media management platforms
Products (11)
Latest Social Media Management Updates
- Sep 9, 2026
- Date parsed from source:Sep 9, 2026
- First seen by Releasebot:Sep 11, 2026
WhatsApp Coexistence in Business App and Cloud API
Hootsuite adds WhatsApp Coexistence to manage conversations through Cloud API while keeping the WhatsApp Business App active.
WhatsApp Coexistence lets you connect to Hootsuite's Cloud API while keeping your WhatsApp Business App active, so you can manage conversations from either
Original source - Sep 8, 2026
- Date parsed from source:Sep 8, 2026
- First seen by Releasebot:Sep 11, 2026
Grouped Tagging
Hootsuite adds Grouped Tagging to organize tags into structured groups, control tag sprawl, and report content by category.
Grouped Tagging lets you organize your tags into structured groups so you can control tag sprawl and report on content by category.
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- Sep 4, 2026
- Date parsed from source:Sep 4, 2026
- First seen by Releasebot:Sep 4, 2026
Social listening
Planable adds social listening so teams can track public brand mentions and topics across social platforms, blogs, news, forums, and newsletters. It also supports keyword re-syncs and offers the feature as a paid add-on for every plan.
Now you can track public mentions of your brand and topics, right inside Planable.
Add your brand and see every public mention across Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Reddit, and the web (blogs, news, forums, and newsletters). Your brand keyword re-syncs every 24 hours.
Add topics to follow relevant conversations, get inspired, and join emerging trends. Topic keywords re-sync every 7 days.
Social listening is an add-on, priced at $99/workspace/month or $990/workspace/year for 1 brand & 3 topics per workspace, available on every plan.
Learn how to set it up or talk to sales for a personalized demo.
Original source - Sep 3, 2026
- Date parsed from source:Sep 3, 2026
- First seen by Releasebot:Sep 2, 2026
- Modified by Releasebot:Sep 4, 2026
September 2026
Sprout Social adds AI-powered tag recommendations in Compose and expands tag management with nested tag collections, giving teams faster tagging, deeper taxonomy structure, and more flexible reporting across the platform.
Sprout Social's release notes are a great way to keep up-to-date and make the most out of new feature functionality released in the Sprout platform.
Get a breakdown of new features and updates below. Each section gives you a quick sneak peek of the update and what it can bring to your social team.
Released this month
- September 3, 2026 - Recommend Tags by AI Assist in Compose
- September 1, 2026 - Nested Tag Collections
September 3, 2026
Recommend Tags by AI Assist in Compose
We're introducing Recommend Tags by AI Assist in the Compose window to help you tag content faster and more consistently!
When you draft a post, Sprout now analyzes your caption and recommends the most relevant tags from your existing taxonomy beneath the tag input field. Simply click a recommended tag to apply it!
Recommend Tags uses AI and your historical tagging patterns to surface recommendations ranked by confidence, so the most relevant options appear first.
Check out this article for more information!
September 1, 2026
Organize Your Social Data with Nested Tag Collections
Managing complex tag libraries just got easier. You can now build multi-level tag hierarchies up to seven levels deep in Sprout Social—giving your organization a flexible, structured taxonomy that reflects how your teams actually work.
What’s New
- Multi-Level Taxonomies: Move beyond flat tag lists. Structure tags by brand, region, campaign, product line, care workflow, or audience segment with up to 7 nested sub-collections.
- Tag in Context Across Sprout: Seamlessly browse, search, and apply tags within your collection hierarchy across the Smart Inbox, Compose, Automated Rules, Macros, Feeds, and Post Performance. Hovering over any tag reveals its full collection path (e.g., Bakeries > Flavors > Gluten-Free).
- Targeted Reporting & Filtering: Drill down into specific collection levels across report filters and inbox views to evaluate performance data for distinct sub-categories.
- Full Taxonomy Export: Export your entire tag hierarchy to CSV with complete collection paths for easy sharing, auditing, or team alignment.
Learn more here.
Original source - Sep 2, 2026
- Date parsed from source:Sep 2, 2026
- First seen by Releasebot:Sep 11, 2026
LLM Insights Enhancements
Hootsuite adds citation tracking and prominence scoring in LLM Insights across ChatGPT, Gemini, Claude, and Perplexity.
LLM Insights Enhancements introduce citation tracking and prominence scoring, so you see exactly how, and how well, your brand shows up across ChatGPT, Gemini, Claude, and Perplexity.
Original source - Sep 2, 2026
- Date parsed from source:Sep 2, 2026
- First seen by Releasebot:Sep 8, 2026
Competitor performance, now in customizable reports
Planable adds customizable competitor performance reports, letting users share benchmark charts on their own or alongside page analytics. Teams can export PDF or CSV, send a link, and control which competitor charts appear in reports across major social channels.
Competitor charts now go into customizable reports — on their own, or combined with your page performance. Download the PDF, pull the CSV, or send a link. The client sees the benchmark without logging into Planable.
Here’s what’s new:
- From the Competitors tab — Create report gives you a report with only competitor charts, pre-filled with the competitors you picked
- From Analytics — build a report for one page, and its competitor charts are included
- Section and per-chart controls — one switch for the whole Competitor performance section, plus show, hide, and reorder for each chart
- Competitor selector — inside that section, pick which of your tracked competitors appear in this report
Available on Instagram, Facebook, LinkedIn company pages, TikTok, and YouTube.
Requires the Analytics add-on.
Original source - Aug 31, 2026
- Date parsed from source:Aug 31, 2026
- First seen by Releasebot:Aug 5, 2026
- Modified by Releasebot:Sep 11, 2026
August 2026
Sprout Social releases a wave of August platform updates, adding Instagram login for profile connections, TikTok photo publishing, Instagram liking and trending audio in Compose, plus richer Tag Performance reporting and expanded Listening web coverage.
Sprout Social's release notes are a great way to keep up-to-date and make the most out of new feature functionality released in the Sprout platform.
Get a breakdown of new features and updates below. Each section gives you a quick sneak peek of the update and what it can bring to your social team.
Released this month
- August 31, 2026 - Connect Instagram Profiles via Instagram Login
- August 20, 2026 - TikTok Photo Publishing
- August 20, 2026 - Listening: Expanded Data Coverage
- August 11, 2026 - Updated Tag Performance Report
- August 7, 2026 - Instagram Liking
- August 5, 2026 - Trending Audio for Instagram Reels in Compose
- August 3, 2026 - Add up to 5 Instagram Collaborators in Compose
- August 3, 2026 - Listening Demographics Tab Deprecation
August 31, 2026
Connect Instagram Profiles via Instagram Login
Sprout Social now offers a streamlined way to connect your Instagram Business or Creator profiles using your Instagram credentials only. This means you no longer need a linked Facebook Page in order to integrate your Instagram profiles with Sprout!
Please Note: if you are already logged into a Facebook profile on your browser, you will see that you are logged into Facebook by default after clicking “Go to Instagram” in the authorization steps. You can switch to an Instagram login by clicking your profile icon, as shown below
Check out this article for more information on the Connect via Instagram Beta!
August 20, 2026
Take your TikTok Publishing Strategy further with Photo Posts
You can now schedule and publish photo posts to TikTok directly from Sprout Social! This allows you to manage your entire TikTok content strategy — both video and photo — in one place, giving you a more complete view of your publishing calendar and more flexibility in the types of content you create.
Photo posts are available on all Sprout plans across web and mobile, as well as through the Sprout Public API.
Check out this article for more information on creating TikTok photo posts in Sprout!
August 20, 2026
Listening: Expanded Web Coverage
We've upgraded the web data source powering your Listening Topics. Sprout Social now uses an enhanced web data feed to collect blog posts, news articles, and other web content for the Web source in Listening. This change delivers faster discovery of new content, higher-quality sources, and more complete data capture across the web.
This transition happens automatically, there is no action required on your part. Your existing Listening Topics that include Web as a source will begin receiving data from the new feed seamlessly. Historical web data already collected in your Topics will remain accessible.
Because the underlying set of web sources has changed, you may notice some differences in the specific websites being collected. The new data feed covers a broader and higher-quality set of sources overall, though a small number of previously tracked websites may no longer be included. If you rely on a specific web source that is no longer appearing in your Topic, please contact Support so we can investigate adding it to the new data pool.
August 11, 2026
Updated Tag Performance Report with Bluesky + Threads
The Tag Performance Report just got an upgrade — now with Threads and Bluesky support and faster, more consistent analytics!
The report retains the same structure with improved widgets, updated data visualization and new metrics. The following updates are included:
- Each widget now focuses on just one data type: published posts, sent messages or received messages.
- You can now select to show additional data tables for every chart widget.
- The Tags tab now includes new engagement and publishing behavior metrics.
- For Premium Analytics users, this report now supports Custom Metrics and additional impressions, engagements, and video metrics in the Post Performance and Tagged Post Summary widgets.
Action Required: Any Scheduled Deliveries or Shared Links created from the legacy version of this report will expire on 10/14/26. To keep reporting running without interruption, re-create any Scheduled Deliveries or Shared Links using the updated Tag Performance Report before this date.
Check out this article for more information.
August 7, 2026
Instagram Liking
You can now like Instagram comments received on your own content directly within Sprout's Smart Inbox! No more switching to native Instagram to acknowledge and engage with your audience.
When viewing messages in the Smart Inbox, you'll see a heart icon available on Instagram comments received on your own posts, as well as Direct Messages and Story Mentions. Tap the like icon to instantly like the content, or tap again to unlike.
To use this feature, you'll need to reconnect your Instagram Business or Creator profile in Sprout to grant the updated permissions. Once reconnected, the Like action will appear automatically in the Smart Inbox for eligible content.
Please note: Liking is not available for content from private accounts or on posts owned by another profile (ie you are not able to like @mentions of your profile)
Learn more here.
August 5, 2026
Add Trending Audio to your Instagram Reels in Sprout!
On high-volume video platforms like Instagram, audio isn't just background noise — it's a discovery tool. We’re excited to announce that you can now add trending audio to your Instagram Reels directly from Sprout's Compose window!
Browse Instagram's Commercial Music library or search Original Audio to find the perfect track, preview it, adjust volume levels, and attach it to your Reel — all without leaving Sprout.
Check out this article for more information on utilizing this feature with your publishing strategy!
August 3, 2026
Add More Instagram Collaborators in Compose
Teamwork makes the dream work, and now your Instagram posts can reflect that. Previously limited to 3 collaborators, you can now invite up to 5 collaborator profiles per post in Sprout, matching the native experience in Instagram.
Whether you’re tagging brand partners or influencers, you now have more flexibility to amplify your reach and give credit where it’s due.
Check out this article for more information.
August 3, 2026
Listening Demographics Tab Deprecation
Starting August 3, 2026, the Demographics tab has been removed from all current and future Listening Topics.
In early 2026, X removed message-level location data from its API. As a result, the Locations Map and Locations Overview widgets within Listening Topics have shown little to no data since. Due to the fact that no other supported social network currently provides message-level location data at scale, Sprout has made the decision to remove this tab in Listening.
What's changed
- The Demographics tab in Listening Topics has been removed as of August 3, 2026
- The Locations Map and Locations Overview widgets previously available in this tab were removed with no replacement.
- Profile Overview has moved to the Conversation tab, where it remains fully functional.
Please note: this change affects all Listening customers with Topics access and is not unique to Sprout; it reflects an industry-wide API limitation affecting all social listening vendors.
Check out this article for more information.
Original source - Aug 28, 2026
- Date parsed from source:Aug 28, 2026
- First seen by Releasebot:Aug 31, 2026
- Modified by Releasebot:Sep 2, 2026
Organic and paid, split out in Analytics
Planable expands Analytics with organic, boosted, and paid performance tracking across pages and individual posts, plus new charts, tables, exports, and report breakdowns for Facebook, Instagram, LinkedIn, and TikTok.
Your content’s performance in Analytics now splits into organic, boosted, and paid, across the page and down to individual posts.
Here’s what’s new:
- Both / Organic / Paid toggle on page charts, so you can view each side on its own
- Boosted tag in the Content table that expands into From organic and From paid rows, with spend
- Separate Ads table for ads that never appeared on your page as a normal post
- Ad spend card and spend-over-time chart with CPM, CPC, and CPE, right next to your organic numbers
- Data breakdown selector on reports for Total, Organic, or Paid that carries over to shared links and PDFs
- Source column (Organic or Advertised) on every row of the Content CSV export
Live now for Facebook, Instagram, LinkedIn, and TikTok
See how it works for LinkedIn here.
Requires the Analytics add-on.
Original source - Aug 27, 2026
- Date parsed from source:Aug 27, 2026
- First seen by Releasebot:Aug 31, 2026
New in Competitor analytics: positioning matrix
Planable improves Competitor analytics with a comparison-first dashboard, adding a positioning matrix, Growth-focused follower insights, and a reordered panel with tabs for Positioning, Growth, and Engagement. The update also surfaces quick comparison, top posts, and content mix earlier.
Competitor analytics now opens with a chart that answers the question you actually have first: how do I compare?
- Positioning matrix: every tracked account gets plotted by posting volume against payoff, sorted into four quadrants — Efficient, Leading, Quiet, Grinding.
- Followers became Growth: you’ll see day-over-day gains instead of a raw follower count that barely moves.
- The rest of the panel followed suit: Positioning, Growth, and Engagement now lead as tabs, with quick comparison, top posts, and content mix right after, in the order you’d actually ask these questions.
Requires the Analytics add-on.
Original source - Aug 26, 2026
- Date parsed from source:Aug 26, 2026
- First seen by Releasebot:Sep 11, 2026
Product Updates – August 2026
Metricool adds new analytics and planning upgrades across Studio, Campaign Dashboards and the Library, including AI-powered insights, richer content tables, a Kanban board, smarter scheduling, expanded post limits, and new metrics for Instagram and X.
Metricool Studio and Campaign Dashboards
Metricool Studio
- Explore insights straight from your Analytics tables: A new button, “Explore insights”, sits above your tables. Open it and pick a question: which content performed best, which performed worst, what patterns keep coming up, which format drives the most engagement, what you should be posting more of, or what has changed compared to the previous period. Metricool Studio builds the view with the answer and opens it in a new tab, with no need to go step by step or prompt from scratch mode.
- New top content visualization: Answers now show your standout posts as cards with a thumbnail, a title and the key metrics (engagement, views, reach and saves), instead of a list of numbers.
- A helper bar for writing prompts in expert mode: Below the text field you can see what makes a good prompt (brand, networks, period, and the type of chart or text). Metricool Studio spots each element as you type and marks it in green with what it found.
- Error notifications now take you to the affected view: One click and you are exactly where the problem happened.
- Metricool Studio now handles SmartLinks questions reliably: On their own or combined with a social network (Instagram + SmartLinks, for example). You can also find SmartLinks templates now.
Campaign Dashboards
- See all your content with all of its metrics: The top posts block gets a new “View posts” button, which opens a subpage with every piece of content published in the dashboard (posts, reels and stories) and every metric Analytics stores. You get tabs per network, a filter by content type, a column selector to choose which metrics you see, and sorting by any column. Anyone opening the public link sees exactly the same list.
- Advertising content with its metrics: Google Ads, Meta Ads and TikTok Ads now show up in those same tables, right next to the organic networks.
Kanban Board in Library and More Control Over Posts
- Kanban board view in the post Library: One column per status in your brand’s workflow. Drag a card to change its status, or hold Ctrl (Windows) or Cmd (Mac) to move several at once. Every change is logged in the post history, and you can assign posts to other people to work on them together.
- The Library goes from 50 to 250 posts per brand: A higher limit on every plan. Five times more room for your bank of content ready to publish.
- External reviewers can now comment without rejecting (Advanced only): In the approval portal, reviewers can leave a comment on any post, whether they approve it or not, and you see it in real time. No more rejecting a post just to suggest a small change.
- Label your content as AI-generated: A new selector when you create posts for Instagram (image, reel or carousel), TikTok Business and YouTube.
- Facebook now supports up to 35 images: Your posts can carry up to 35 images, up from 10.
- Recurring scheduling, redesigned: Two tabs, “Step by step” and “Prompt from scratch”, just like in Metricool Studio. Whatever you set up in Step by step is kept when you switch tabs, so you never start over.
- “Duplicate to other brands” got smarter: If the target brand doesn’t have one of the original post’s networks connected, you now choose whether to skip that network (the default) or include it anyway.
- Preset ratios in Resize: Pick 1:1, 1.91:1, 16:9, 4:3 and more, and the width and height fill in on their own with the ratio locked while you edit an image.
- Instagram trial reels in CSV: The downloadable template now supports this post type. You can also add the column that decides how the reel is shared with your followers once the trial period ends.
- Rich text in Planner notes and Inbox: Notes now support bold, italics, headings, bulleted and numbered lists, and links, using the same editor as the dashboard insights.
New Metrics and Tables Built Your Way
- Reorder the columns in your analytics tables: Drag a header and drop it wherever you want. Your order is remembered per brand and per table, and the menu takes you back to the default order whenever you like.
- New followers metric on Instagram: In the content analytics for your feed posts, you can now see how many accounts started following you because of that specific post.
- Followers timeline on X: The X posts section now includes a chart of followers gained and lost per post, so you can see at a glance how each one moved your follower count.
- A saves card in X engagement: Saves now sit next to likes, reposts and replies, and they count towards the engagement chart, its tooltip and the total.
Connecting X is available on the Starter plan and above by adding the X add-on.
Other Important Updates
Metricool
Consistent dropdowns across the whole site
Text fields, dropdowns, text areas and autocomplete fields now follow a single design, with the same states everywhere, and labels always sit outside the field.
Brand settings
AI instructions only for the networks you have connected
In Brand settings, AI configuration, the custom instructions per social network now only show the networks connected to that brand. Connect a new network and its block appears on its own, disconnect one and it is hidden, but your instructions are saved in case you connect it again. General instructions stay visible at all times.
If you’ve got questions about your account or Metricool, check out our Help Center or hit us up in the chat.
Remember that you can always send your feedback, we really read it all! We use it to decide our next steps 👀
Original source