Supercharge your SproutLink

We have made several enhancements to SproutLink to give you more control over your link-in-bio experience and help you drive traffic to the content that matters most to your brand!

With this update you can now:

• Add up to 50 custom buttons to your SproutLink page, each with its own display text and destination URL.
• Add clickable social media icons for platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, and more — making it easy for your audience to find and follow you everywhere.
• Update your display name and add a clickable link to your header image
• Choose whether to show or hide your Instagram grid — if you prefer a cleaner look focused on your buttons and social links, simply toggle the grid off.

Check out this article for more information utilizing Sproutlink in Bio!

Guardian: Strategic Defaults & Editable Profanity Templates

Guardian now comes with smarter out-of-the-box defaults: Data Masking (email, SSN, credit card, phone number) and Blocked Words (English and Spanish profanity lists) are enabled automatically for new and unconfigured accounts, so you're protected from day one. Blocked messages are routed for approval rather than blocked outright.

Admins can also now fully edit, delete, and duplicate keywords in Sprout's default profanity lists to better fit your brand's needs. Existing customers who have already configured these settings won't be affected. Review your settings anytime in Blocked Words and Data Masking.

Snapchat Publishing

You can now streamline your social strategy and tap into younger audiences by scheduling and publishing Spotlights and Stories directly from Sprout Social's unified publishing workflow.

Key features include:

• Unified Content Creation: Compose and tailor content for Spotlights and Stories alongside all your other social networks in a single compose window.
• Self-Serve Setup: Easily connect your Snapchat Public Profile (personal profiles are not supported) and start posting the same day—no customer success manager setup is required.
• Strategic Publishing: Use Sprout's publishing tools to plan your content in advance and maintain a consistent presence.

Learn more here

Tag Management Optimizations

Managing a large tag library just got a lot easier. We've introduced a set of bulk optimization tools that reduce the manual effort of organizing tags, so admins can spend less time on tag housekeeping and more time on strategy.

New capabilities:

• Bulk move tags to groups — Select multiple tags and move them into one or more groups in a single, streamlined workflow.
• Control how group changes apply — When moving tags to new groups, choose to keep them in their current groups and add the new ones, or remove them from current groups and move exclusively to the new ones.
• Modernized delete experience — The updated delete tag flow clearly shows the consequences of deletion before you confirm, so there are no surprises.

Easier than before:

• Group search — Search the groups list directly from the Tag Management header instead of scrolling to find the right one.
• Multi-group selection when creating tags — Select multiple groups at once when creating a new tag — the dropdown stays open between selections.

These updates are available to all customers on Professional, Advanced, and Enterprise plans. Users need the Manage Tags permission to access the Tag Management page. Managing tag collections requires the Manage Tag Collections permission (Advanced+).

Check out this article for more information on managing tags in Sprout.

Case Management Report: Filter by Agent & Benchmark Performance

Preparing for coaching sessions just got a lot easier. This release adds a targeted Team Member filter to the Assignee Performance table within the Case Management Report.

This allows managers to isolate individual performance metrics and instantly benchmark them against team averages—no more manual scrolling or external spreadsheets required!

Check out this article for more information on utilizing the Case Management Report for agent performance!

Please note: this feature requires access to the Premium Analytics Premium Analytics add-on for Sprout.

Listening Preview Update: Reddit, Bluesky, and results in seconds!

We're making it easier than ever to build your Listening Topics with confidence! You can now instantly validate your queries across Reddit and Bluesky right alongside X in the Preview panel.

Here is how this update helps you:

• Preview multiple sources at once: Get a clear look at recent messages from X, Reddit, and Bluesky in 3-5 seconds.
• Refine your results instantly: Add keywords or exclusions and see your preview update in real-time. No more waiting an extended period of time to see if your changes worked!
• Check your metrics: See volume and engagement data for your selected sources directly in the preview window.

Say goodbye to the "build-and-wait" cycle. By identifying and removing noise before you save, you'll save hours of refinement time.

Check out this article to learn more!