Sprout Social Release Notes

Sprout Social's release notes are a great way to keep up-to-date and make the most out of new feature functionality released in the Sprout platform.

Get a breakdown of new features and updates below. Each section gives you a quick sneak peek of the update and what it can bring to your social team.

Released this month

• October 16, 2026 - Bluesky Comments in Smart Inbox
• October 16, 2026 - Care Reporting: Granular Goal Time & Handle Time Metrics
• October 8, 2026 - Real-time Case Assignment for Care Agents
• October 6, 2026 - LinkedIn Member Page @Mentions in the Smart Inbox
• October 5, 2026 - Instagram Collaborative Post Reporting Enhancements
• October 2, 2026 - Update to Repost Tracking in Sprout Listening

October 16, 2026

Bluesky Comments in Smart Inbox

Bluesky Comments are now available in the Smart Inbox. If you have a Bluesky profile connected to Sprout, comments on your owned Bluesky posts will automatically appear in your Inbox alongside messages from your other social channels — giving you one unified place to monitor and engage with your Bluesky community.

You can reply to and like comments, hide or unhide comments, and block users. Deleting comments or replies isn’t supported in Sprout; use Bluesky directly to delete. Bluesky Comments also work with Automated Rules, Cases, Inbox reporting, CRM integrations including Salesforce, and the Sprout Public API.

To get started, filter your Smart Inbox by Bluesky Comments under the Message Types dropdown. No additional setup is required beyond having a connected Bluesky profile.

This feature is available on all plan levels (Standard, Professional, Advanced, and Enterprise) in the US datacenter.

October 16, 2026

Care Reporting: Granular Goal Time & Handle Time Metrics

We introduced five new performance metrics, and clarified how Average Handle Time is calculated in the Case Management Report for Premium Analytics users. These new metrics provide care teams with precise, trustworthy visibility into agent responsiveness and goal achievement by aligning calculations directly with actionable customer interactions.

First Replies to Goal Time (Replied), Replies to Goal Time (Replied), and Cases Handled to Goal Time (Closed) calculate only against cases that were actually replied to or manually closed. This means these percentages reflect true agent compliance rather than being diluted by unreplied or automated volume.

This update also introduces dedicated Open Time metrics, including Average Open Time per Case and Cases Handled to Goal Open Time. Average Open Time per Case measures the average length of a single Open period for a case, averaged across cases. When a case is reopened, its Open periods are averaged rather than added together, so each case counts equally regardless of how many times it was reopened. The metric excludes On Hold and unassigned time and respects configured custom business hours.

October 8, 2026

Real-time Case Assignment for Care Agents

Care agents can now see and act on newly assigned cases as soon as they arrive. With real-time case delivery, cases assigned to you show up in your My Cases view without a manual page refresh, so there's less idle time between conversations. This works for both automatic and manual assignments.

If your list is empty, new cases appear right away. If you're already working through cases, new ones wait in a New Cases banner at the top of your list until you choose to view them. That way your scroll position and case order stay where you left them.

Real-time delivery also makes reporting more accurate. New cases no longer wait for the next scheduled refresh before they're visible, so Average Reply Time from Assignment in the Case Management Report (Assignee Performance tab) now shows how long agents actually take to respond, not how long the case took to appear on screen.

Real-time case assignment is now available on Standard, Professional, Advanced, and Enterprise plans for users working in the Engagement and Care views. To get cases in real time, make sure your New Case notification is turned on. Automatic case assignment is available on Advanced and Enterprise plans. Average Reply Time from Assignment requires Advanced or Premium Analytics.

October 6, 2026

LinkedIn Member Page @Mentions in the Smart Inbox

Sprout now supports @mentions for LinkedIn member (personal) profiles in the Smart Inbox. If your team manages executive or personal LinkedIn profiles in Sprout, you can now see when those profiles are mentioned in posts or comments by other LinkedIn users — and respond directly from the inbox.

LinkedIn member @mentions appear as a new message type alongside your existing Inbox content. You can reply, create cases, apply automated rules, and track activity through the Inbox Activity Report, Inbox Team Report, and Case Management Report — the same workflow you already use for other mention types.

This feature is available on Standard, Professional, Advanced, and Enterprise plans. No new profile reconnection is required — mentions will begin flowing for existing connected LinkedIn personal profiles once the feature is enabled.

October 5, 2026

Instagram Collaborative Post Reporting Enhancements

We’ve enhanced Instagram Collaborative Post performance tracking within Sprout Reports! Whether your brand authored a post or joined as an invited collaborator, performance metrics for feed posts and Reels where your connected profile is listed as a collaborator are now automatically captured across your post-level reporting and select profile metrics in Sprout.

This update brings full post-level visibility to your co-authored creator and partner content inside the Post Performance Report, Tag Report, and My Reports custom widgets. You can evaluate post-level activity alongside your standard owned content without needing manual workarounds or external calculations.

To help you analyze your collaboration strategy, new filtering options allow you to isolate collaboration posts, compare authored versus joined posts, or filter metrics by specific collaborator handles.

Check out this article for more information!

October 2, 2026

Update to Repost Tracking in Sprout Listening

We’ve updated the way Social Listening tracks and visualizes reposts across X and Bluesky. Rather than displaying identical reposts as duplicate individual messages in your stream, repost counts are now rolled up directly into the original parent post as metric data.

This significantly declutters your Messages tab, giving your team immediate clarity on unique conversations while preserving complete visibility into virality and reach. This also improves data accuracy by better capturing the total number of reposts that have occurred.

With this update, you gain new flexibility in Query Builder to choose whether repost volume is factored into your overall Topic volume.

In Topic Insights, you can now use the Volume widget to see original post volume versus repost volume side by side, and drill down into post shares, reposts, and quote posts in the Topic Summary widget. Quote posts will continue to appear as standalone messages in your stream so you never miss valuable customer commentary.

As part of this transition, historical repost metrics are now attributed to the publication date of the original message, which may result in visual adjustments to historical volume spikes. All terminology across Listening has also been standardized to Reposts for seamless cross-network analysis.

We’ve updated the way Social Listening tracks and visualizes reposts across X and Bluesky. Rather than displaying identical reposts as duplicate individual messages in your stream, repost counts are now rolled up directly into the original parent post as metric data.

This significantly declutters your Messages tab, giving your team immediate clarity on unique conversations while preserving complete visibility into virality and reach. This also improves data accuracy by better capturing the total number of reposts that have occurred.

With this update, you gain new flexibility in Query Builder to choose whether repost volume is factored into your overall Topic volume.

In Topic Insights, you can now use the Volume widget to see original post volume versus repost volume side by side, and drill down into post shares, reposts, and quote posts in the Topic Summary widget. Quote posts will continue to appear as standalone messages in your stream so you never miss valuable customer commentary.

As part of this transition, historical repost metrics are now attributed to the publication date of the original message, which may result in visual adjustments to historical volume spikes. All terminology across Listening has also been standardized to Reposts for seamless cross-network analysis.

Sprout Social's release notes are a great way to keep up-to-date and make the most out of new feature functionality released in the Sprout platform.

Get a breakdown of new features and updates below. Each section gives you a quick sneak peek of the update and what it can bring to your social team.

Released this month

• September 17, 2026 - Historical Case Indicator in Sprout Cases
• September 17, 2026 - New Instagram Profile Validation for Collab Invites & Tagging in Compose
• September 16, 2026 - Listening: AI Query Builder with Trellis
• September 14, 2026 - Automated User Management with SCIM for Okta & Entra ID
• September 3, 2026 - Recommend Tags by AI Assist in Compose
• September 1, 2026 - Nested Tag Collections

September 17, 2026

Historical Case Indicator in Sprout Cases

We've introduced a new proactive indicator within case activity to alert agents if a profile has had previous cases with your brand’s Sprout account.

Clicking “open profile history” will provide a direct path to previous Cases

By integrating case context into the profile history view, agents can now see a consolidated view of all public/private messages and specific past cases without leaving their workflow!

September 17, 2026

New Instagram Profile Validation for Collab Invites & Tagging in Compose

Eliminate publishing failures and schedule with confidence! Sprout now provides instant feedback when you tag Instagram profiles or attempt to invite collaborators, ensuring your post is eligible for publishing before you schedule or submit.

Sprout now validates Instagram handles in real-time to prevent post failures caused by ineligible accounts, such as private or age-restricted profiles. If a selected handle cannot be tagged or invited as a collaborator, you'll receive an instant alert prompting you to update the profile before you are able to move forward with scheduling or publishing in Sprout.

Check out these articles for more information:

• How do I create Instagram collab posts?
• How do I tag Instagram photos and Reels in Sprout?

September 16, 2026

Listening: AI Query Builder with Trellis

You can now create Listening Topics using natural language. Instead of manually building keyword queries in the Query Builder, describe what you want to listen for in your own words — and Sprout's AI will generate a structured query for you, complete with keyword include and exclude groups.

This feature is available in the Query Builder and Trellis Chat for all single-query Topic types, including Brand Health, Industry Insights, Campaign Analysis, and Event Monitoring. Note: Competitive Analysis Topics are not supported at this time.

The AI-generated query appears directly in your Query Builder, where you can review, refine, and preview it before starting to listen.

Learn more here.

September 14, 2026

Automated User Management with SCIM for Okta & Entra ID

Managing user accounts, assigning permissions, and offboarding team members across enterprise tools shouldn’t require duplicate manual effort. We’re excited to announce that System for Cross-domain Identity Management (SCIM) for Okta and Microsoft Entra ID (formerly Azure AD) is now Generally Available!

With SCIM enabled, your Identity Provider (IdP) becomes the single source of truth for your Sprout Social user management. Sprout automatically provisions new users, updates roles as team responsibilities change, and deactivates access when users leave — removing the need for manual account administration in Sprout.

September 3, 2026

Recommend Tags by AI Assist in Compose

We're introducing Recommend Tags by AI Assist in the Compose window to help you tag content faster and more consistently!

When you draft a post, Sprout now analyzes your caption and recommends the most relevant tags from your existing taxonomy beneath the tag input field. Simply click a recommended tag to apply it!

Recommend Tags uses AI and your historical tagging patterns to surface recommendations ranked by confidence, so the most relevant options appear first.

Check out this article for more information!

September 1, 2026

Organize Your Social Data with Nested Tag Collections

Managing complex tag libraries just got easier. You can now build multi-level tag hierarchies up to seven levels deep in Sprout Social—giving your organization a flexible, structured taxonomy that reflects how your teams actually work.

• Multi-Level Taxonomies: Move beyond flat tag lists. Structure tags by brand, region, campaign, product line, care workflow, or audience segment with up to 7 nested sub-collections.
• Tag in Context Across Sprout: Seamlessly browse, search, and apply tags within your collection hierarchy across the Smart Inbox, Compose, Automated Rules, Macros, Feeds, and Post Performance. Hovering over any tag reveals its full collection path (e.g., Bakeries > Flavors > Gluten-Free).
• Targeted Reporting & Filtering: Drill down into specific collection levels across report filters and inbox views to evaluate performance data for distinct sub-categories.
• Full Taxonomy Export: Export your entire tag hierarchy to CSV with complete collection paths for easy sharing, auditing, or team alignment.

Learn more here.

Sprout Social's release notes are a great way to keep up-to-date and make the most out of new feature functionality released in the Sprout platform.

Get a breakdown of new features and updates below. Each section gives you a quick sneak peek of the update and what it can bring to your social team.

Released this month

• August 31, 2026 - Connect Instagram Profiles via Instagram Login
• August 20, 2026 - TikTok Photo Publishing
• August 20, 2026 - Listening: Expanded Data Coverage
• August 11, 2026 - Updated Tag Performance Report
• August 7, 2026 - Instagram Liking
• August 5, 2026 - Trending Audio for Instagram Reels in Compose
• August 3, 2026 - Add up to 5 Instagram Collaborators in Compose
• August 3, 2026 - Listening Demographics Tab Deprecation

August 31, 2026

Connect Instagram Profiles via Instagram Login

Sprout Social now offers a streamlined way to connect your Instagram Business or Creator profiles using your Instagram credentials only. This means you no longer need a linked Facebook Page in order to integrate your Instagram profiles with Sprout!

Please Note: if you are already logged into a Facebook profile on your browser, you will see that you are logged into Facebook by default after clicking “Go to Instagram” in the authorization steps. You can switch to an Instagram login by clicking your profile icon, as shown below

Check out this article for more information on the Connect via Instagram Beta!

August 20, 2026

Take your TikTok Publishing Strategy further with Photo Posts

You can now schedule and publish photo posts to TikTok directly from Sprout Social! This allows you to manage your entire TikTok content strategy — both video and photo — in one place, giving you a more complete view of your publishing calendar and more flexibility in the types of content you create.

Photo posts are available on all Sprout plans across web and mobile, as well as through the Sprout Public API.

Check out this article for more information on creating TikTok photo posts in Sprout!

August 20, 2026

Listening: Expanded Web Coverage

We've upgraded the web data source powering your Listening Topics. Sprout Social now uses an enhanced web data feed to collect blog posts, news articles, and other web content for the Web source in Listening. This change delivers faster discovery of new content, higher-quality sources, and more complete data capture across the web.

This transition happens automatically, there is no action required on your part. Your existing Listening Topics that include Web as a source will begin receiving data from the new feed seamlessly. Historical web data already collected in your Topics will remain accessible.

Because the underlying set of web sources has changed, you may notice some differences in the specific websites being collected. The new data feed covers a broader and higher-quality set of sources overall, though a small number of previously tracked websites may no longer be included. If you rely on a specific web source that is no longer appearing in your Topic, please contact Support so we can investigate adding it to the new data pool.

August 11, 2026

Updated Tag Performance Report with Bluesky + Threads

The Tag Performance Report just got an upgrade — now with Threads and Bluesky support and faster, more consistent analytics!

The report retains the same structure with improved widgets, updated data visualization and new metrics. The following updates are included:

• Each widget now focuses on just one data type: published posts, sent messages or received messages.
• You can now select to show additional data tables for every chart widget.
• The Tags tab now includes new engagement and publishing behavior metrics.
• For Premium Analytics users, this report now supports Custom Metrics and additional impressions, engagements, and video metrics in the Post Performance and Tagged Post Summary widgets.

Action Required: Any Scheduled Deliveries or Shared Links created from the legacy version of this report will expire on 10/14/26. To keep reporting running without interruption, re-create any Scheduled Deliveries or Shared Links using the updated Tag Performance Report before this date.

Check out this article for more information.

August 7, 2026

Instagram Liking

You can now like Instagram comments received on your own content directly within Sprout's Smart Inbox! No more switching to native Instagram to acknowledge and engage with your audience.

When viewing messages in the Smart Inbox, you'll see a heart icon available on Instagram comments received on your own posts, as well as Direct Messages and Story Mentions. Tap the like icon to instantly like the content, or tap again to unlike.

To use this feature, you'll need to reconnect your Instagram Business or Creator profile in Sprout to grant the updated permissions. Once reconnected, the Like action will appear automatically in the Smart Inbox for eligible content.

Please note: Liking is not available for content from private accounts or on posts owned by another profile (ie you are not able to like @mentions of your profile)

Learn more here.

August 5, 2026

Add Trending Audio to your Instagram Reels in Sprout!

On high-volume video platforms like Instagram, audio isn't just background noise — it's a discovery tool. We’re excited to announce that you can now add trending audio to your Instagram Reels directly from Sprout's Compose window!

Browse Instagram's Commercial Music library or search Original Audio to find the perfect track, preview it, adjust volume levels, and attach it to your Reel — all without leaving Sprout.

Check out this article for more information on utilizing this feature with your publishing strategy!

August 3, 2026

Add More Instagram Collaborators in Compose

Teamwork makes the dream work, and now your Instagram posts can reflect that. Previously limited to 3 collaborators, you can now invite up to 5 collaborator profiles per post in Sprout, matching the native experience in Instagram.

Whether you’re tagging brand partners or influencers, you now have more flexibility to amplify your reach and give credit where it’s due.

Check out this article for more information.

August 3, 2026

Listening Demographics Tab Deprecation

Starting August 3, 2026, the Demographics tab has been removed from all current and future Listening Topics.

In early 2026, X removed message-level location data from its API. As a result, the Locations Map and Locations Overview widgets within Listening Topics have shown little to no data since. Due to the fact that no other supported social network currently provides message-level location data at scale, Sprout has made the decision to remove this tab in Listening.

What's changed

• The Demographics tab in Listening Topics has been removed as of August 3, 2026
• The Locations Map and Locations Overview widgets previously available in this tab were removed with no replacement.
• Profile Overview has moved to the Conversation tab, where it remains fully functional.

Please note: this change affects all Listening customers with Topics access and is not unique to Sprout; it reflects an industry-wide API limitation affecting all social listening vendors.

Check out this article for more information.

The Tag Performance Report just got an upgrade — now with Threads and Bluesky support and faster, more consistent analytics!

The report retains the same structure with improved widgets, updated data visualization and new metrics. The following updates are included:

• Each widget now focuses on just one data type: published posts, sent messages or received messages.
• You can now select to show additional data tables for every chart widget.
• The Tags tab now includes new engagement and publishing behavior metrics.
• For Premium Analytics users, this report now supports Custom Metrics and additional impressions, engagements, and video metrics in the Post Performance and Tagged Post Summary widgets.

Action Required:

Any Scheduled Deliveries or Shared Links created from the legacy version of this report will expire on 10/14/26. To keep reporting running without interruption, re-create any Scheduled Deliveries or Shared Links using the updated Tag Performance Report before this date.

Check out this article for more information.

Supercharge your SproutLink

We have made several enhancements to SproutLink to give you more control over your link-in-bio experience and help you drive traffic to the content that matters most to your brand!

With this update you can now:

• Add up to 50 custom buttons to your SproutLink page, each with its own display text and destination URL.
• Add clickable social media icons for platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, and more — making it easy for your audience to find and follow you everywhere.
• Update your display name and add a clickable link to your header image
• Choose whether to show or hide your Instagram grid — if you prefer a cleaner look focused on your buttons and social links, simply toggle the grid off.

Check out this article for more information utilizing Sproutlink in Bio!

Guardian: Strategic Defaults & Editable Profanity Templates

Guardian now comes with smarter out-of-the-box defaults: Data Masking (email, SSN, credit card, phone number) and Blocked Words (English and Spanish profanity lists) are enabled automatically for new and unconfigured accounts, so you're protected from day one. Blocked messages are routed for approval rather than blocked outright.

Admins can also now fully edit, delete, and duplicate keywords in Sprout's default profanity lists to better fit your brand's needs. Existing customers who have already configured these settings won't be affected. Review your settings anytime in Blocked Words and Data Masking.