Enhanced X (Twitter) Shared Metrics

We are excited to announce an update to how X (formerly Twitter) Shares are calculated in Sprout Social. This change provides a more comprehensive view of how your content is being shared across the platform.

New Definition of "Shares"

Previously, the Shares metric for X only included native Reposts. To align with the full range of sharing behavior on X, the Shares metric now represents the combined total of three distinct actions:

• Reposts: Standard native retweets of your posts.
  • Post Level: Contains Paid and Organic metrics
  • Profile Level: Organic metrics
• Quotes: Quote-tweets where users add their own commentary.
  • Post Level: Contains Paid and Organic metrics
  • Profile Level: Organic metrics
• Post Shares: External shares of the post link, such as via Direct Messages or third-party applications.
  • Post Level: Organic metrics
  • Profile Level: Organic metrics

Key Benefits

• Increased Visibility: You will likely see an increase in your Shares count as it now captures a fuller picture of audience engagement.
• Granular Reporting: In addition to the aggregate Shares metric, Quotes and Post Shares are now available as individual metrics.
• New Averages: You can now track "Average Post Shares per Post" and "Average Quotes per Post" for deeper performance analysis.

Note: For customers whose Engagement metric includes Shares, you may also see a proportional increase in your overall Engagement totals.

Blocked Words in Approvals

Blocked Words is now integrated into Approvals workflows—enhancing flexibility for brand-specific needs while maintaining strong governance.

Teams can now handle blocked word exceptions seamlessly through approvals, without slowing down customer care operations.

Learn more here.

Unmask Action in Inbox

Authorized users can now view sensitive information that has been masked by Guardian directly within the Inbox. This new "Unmask" option is available in the Message Actions menu, giving specified team members the flexibility to access necessary data for their workflow while still maintaining strong data protection controls.

Learn more here.

API Support for LinkedIn PDFs and Instagram Mixed Media Carousels

We're excited to announce an update to Sprout's Public API that expands your integration capabilities for content creation!

Previously, using the Public API to create draft posts did not support two key formats: LinkedIn PDF uploads and Instagram mixed media carousels. With this enhancement, you can now seamlessly create draft posts for both networks using these newly supported post types. Learn about the public API here.

What's New

LinkedIn PDF Documents

You can now create draft posts on LinkedIn that include PDF files.

Details: Documents must not exceed 100MB and 300 pages. When constructing your post request, be sure to use the media_type value: "DOCUMENT".

Instagram Mixed Media Carousels

Draft posts can now include a carousel of images, videos, or a mix of both on Instagram.

Details: You can include up to 10 media objects. Videos in the carousel must be 1 minute or less. The order of the media objects in your request will determine their order in the final post.

How to Implement

To utilize these new features, you must first upload your media (PDFs, images, or videos) using Sprout’s Media Upload endpoints:

• Simple Media Upload: For files less than 50 MB.
• Multipart Media Upload: For files larger than 50 MB.

Once uploaded, use the returned media_id or media_ids to construct your post request.

Important Consideration

When creating a mixed-network post, if the media type (e.g., a PDF) is not supported by all profiles included in the request, a draft post will only be created for the supported network (e.g., only LinkedIn).

Note: This feature requires an API key or OAuth configuration access for your account.

Link Tracking Rules in Your First Comment

You can now automatically apply your link tracking rules when posting to Instagram, Facebook, and LinkedIn using the First Comment field!

Previously, you had to manually paste in link tracking parameters when using the First Comment field. Now, simply enter your URL, and we'll check for and apply any corresponding link tracking rules in real-time. This update helps you automate your content creation workflow and ensures your links are always correctly tracked. Learn more about link tracking here.

Optimal Send Times - BlueSky & Threads

We are excited to announce that Optimal Send Times are now available for Bluesky and Threads!

Finding the right moment to post can be a guessing game, but not anymore. By analyzing peak engagement windows, Sprout now helps you identify exactly when your audience is most active on these growing networks, ensuring your content gets the visibility it deserves.

What's New?

• Data-Driven Insights: Access suggested posting times tailored specifically for Bluesky and Threads.
• Simplified Scheduling: Seamlessly integrate optimal times into your publishing workflow directly within Compose.
• Increased Engagement: Reach your followers when they are most likely to interact with your posts.

Ready to level up your social strategy? Head over to Compose and start scheduling your next viral post today! Learn more about optimal send times here.

Exciting Update: Listening Topic Edits in Seconds!

We are thrilled to announce a fundamental transformation to the Listening Topic editing workflow. You can now see the impact of your refinements almost immediately, collapsing a process that used to take days into a single focused session.

What you need to know:

• Immediate Impact: Query updates and keyword removals now reprocess the majority of your data in under a minute.
• Standard Processing: Theme updates and full linguistic matching will continue to complete on the regular 12-hour batch schedule.

Keep an eye out for the new in-product banners and hourglass icons that will indicate when your updates are available or still processing.

Learn more here!

Third Party Web Surveys

Our new Web Surveys feature allows you to seamlessly integrate Sprout conversation data into your external Customer Experience Management (CEM) platforms like Medallia and Qualtrics.

Care Managers and Admins on the Advanced plan can now configure Sprout to automatically send links to your existing 3rd-party survey URLs (via private message) when a case is closed.

Key benefits include the ability to use custom query string parameters to link every survey response back to the specific Sprout Case, helping you Close the Loop.

Supported channels include: Facebook, Instagram, X, LinkedIn, and WhatsApp.

Learn more here.

Streamline Threads Management in Sprout Social

We're excited to announce two powerful updates that give you full visibility and greater control over your Threads presence directly within Sprout Social, allowing you to manage engagement more efficiently.

Respond to Threads @Mentions from the Smart Inbox

You now have full visibility into your Threads engagement with the introduction of Threads Mentions as a new message type in the Smart Inbox. Previously, you had to switch to the native Threads app to see when your profile was tagged.

Delete Sent Threads Posts

You can now delete sent Threads posts directly from Sprout. This action is available in the following locations:

• Smart Inbox
• Post Performance Report
• Publishing Calendar

Protecting your data and privacy remains our top priority at Sprout Social. As part of our ongoing commitment to responsible data stewardship, we are updating our default retention periods for subscriber data on the Sprout Social platform, effective April 1st 2026.

What's Changing?

We are shortening the amount of time we hold on to your data after an account is no longer active. This change is simply better for your privacy:

• Trial Accounts: All subscriber data will now be permanently deleted 30 days after your trial period ends (previously 180 days).
• Subscription Accounts: All subscriber data will now be permanently deleted 90 days after account closure (previously 13 months).

What This Means For You:

Shorter retention periods mean your data spends less time on our servers once it is no longer actively working for you. This update strengthens your data privacy and reflects our continued focus on security and responsible data management.

We are excited to introduce Trellis AI, your team’s new social intelligence partner! Designed to help you work smarter and faster, Trellis transforms how you interact with Listening data to deliver deep, actionable insights.

What’s New?

• Instant Answers: Ask questions directly and get contextual answers rooted in your social data—no more manual report sifting.
• Advanced Analysis: Leverage AI-powered filtering, message retrieval, and data visualization to see the big picture instantly.
• Smart Recommendations: Extract high-quality insights to improve your brand’s products and services with ease.

Experience the future of social intelligence today with Trellis! Check out the Overview, Best Practices, and Tips for writing Great Prompts!

TikTok Brand Hashtags

We're thrilled to announce an enhancement to our TikTok coverage for all Sprout Listening customers! You can now go beyond mentions to gain a more comprehensive view of your brand's presence, audience conversations, and emerging trends on TikTok.

What's New?

We now automatically subscribe to the top brand hashtags that TikTok provides for each authenticated TikTok business profile connected to Sprout. This means you'll effortlessly capture more conversation and stay ahead of your TikTok strategy with enhanced coverage of the top hashtags associated with your brand.

With this feature, you can:

• Track campaigns and trends
• Monitor negative hashtag volume
• See how hashtags spread
• Get early warning signals for brand risk

Learn more here!