Start driving strategic decision making with social data and analytics.

My Reports

• Enhanced Tabs in My Reports
• Reporting in Sprout Social Influencer Marketing | Sprout Bites
• New Instagram and Facebook Reels metrics
• Custom Metrics
• Post Analysis Drilldowns
• How do I make an Organic-only report?

Report Glossaries & Guides

• Sprout Social Reporting: Effectively Managing and Analyzing Your Paid Social Ad Performance
• What’s included in the Case Management Report?
• How do I use the Google Analytics Report?
• What's included in the Sprout Social Employee Advocacy Report?
• What's included in the Competitor Performance Report?
• How do I use the Reviews Overview Report?

Additional Reporting Features

• What's included with Premium Analytics?
• What data is available in Reports?
• Understanding Case Management Report Drill-Downs
• Facebook Metric Deprecations June 2026
• New Care Reporting Metrics: Total Agent Replies, Average Reply Time from Assignment, and Total Cases Handled
• Custom Metrics

Unlock-Cross-Channel Answers in Minutes with Trellis integrated across Publishing, Smart Inbox, Reporting and Social Listening

We are excited to launch the new Performance & Engagement Expansion in Trellis Chat, your AI assistant for powerful, cross-channel insights.

This new expansion eliminates the manual effort of searching across fragmented reports. It combines data from multiple domains including Publishing, Inbox, Listening, Reporting, and Care to produce richer, contextual answers instantly.

Simply ask natural-language questions like "What types of posts performed best last month?" or "Why did engagement drop on LinkedIn?" and immediately get:

• Performance Analysis: Uncover themes, patterns, and performance drivers across your content.
• Strategic Recommendations: Receive AI-driven recommendations on how to improve and brainstorm new content ideas and transfer drafts directly to Compose.

Learn more here.

Note: Trellis Studio and Trellis Insights Agent are currently available to a select group of customers as part of a limited release.

Introducing Trellis Studio: Automate Your Analysis with Skills!

Save time on repetitive analysis by setting up Skills in Trellis Studio. You can select from pre-built templates, schedule them to run automatically, and customize the analysis with your specific profiles, tags, and Listening topics. When a skill is run, you'll receive a notification that opens a new conversation thread in Trellis Chat, kicking off a dedicated, detailed analysis conversation. Learn more here.

Note: Trellis Studio and Trellis Insights Agent are currently available to a select group of customers as part of a limited release.

YouTube Shorts Post Type Filter in Reporting

We’re excited to announce a highly requested update to our YouTube reporting capabilities! You can now specifically track, filter, and analyze YouTube Shorts separately from standard videos within Sprout Social using this new Post Type filter.

As vertical, short-form content continues to dominate social strategy, this update gives you the granular data needed to understand how your Shorts are performing compared to your long-form content.

Check out this article for more information on available Post Type filtering in Sprout reports.

Elevate Your Reddit Listening Strategy with Precision Control

Reddit is a goldmine for organic conversation, but its massive scale can often make finding the "signal in the noise" a challenge. To help you focus on the discussions that matter most to your brand, we’ve introduced Advanced Subreddit Capabilities within the Listening Query Builder.

Whether you need to monitor a dedicated brand community, exclude irrelevant high-volume subreddits, or capture every single mention from a specific niche, these new granular controls give you total mastery over your Reddit data ingestion:

• Isolate Key Communities: Limit your keyword queries to a specific list of subreddits (e.g., focus only on r/Computers or r/Technology).
• Filter Out the Noise: Exclude specific subreddits that create irrelevant data for your brand, ensuring your Topics remain clean and actionable.
• Stream All Data: For your most critical communities, you can now choose to ingest every single post and comment from a subreddit, regardless of whether they match your keyword query.

Check out this article for a full walkthrough of these new Reddit capabilities in Sprout Listening!