Kit Release Notes

Kit Studios NYC offers professional podcast recording, video production, and creator-focused studio rooms in Manhattan’s Flatiron District. Whether you’re recording a solo podcast, interview show, YouTube content, or a creator collaboration, Kit Studios provides professional equipment and studio access, included with eligible Kit plans.

If you’ve been building your creator business in New York City, you already know how the math works, or doesn’t. Studio space in this city runs hundreds of dollars an hour. Getting a booking that fits your schedule takes weeks. And most of the time, you end up recording in your apartment, working around whatever setup you can manage.

That gap is exactly why Kit Studios exists. And now it exists in New York City.

Why we built Kit Studios in New York City

Kit Studios started in Boise as a single belief: creators do their best work when they have the right space and the right people around them. We brought that belief to Chicago. And now, to New York.

What we’ve seen at both locations reinforced something we already suspected: the studio isn’t only a place to record. It’s a gathering point. Creators come in to batch episodes and leave having met someone worth knowing. Collaborations start between sessions.

The work gets better because of who’s doing it nearby.

New York’s creator community is one of the most ambitious in the world, and it’s been building in isolation. Most creators here have never had a professional space they could call their own. This one’s yours.

“When you’re building on your own day after day, there’s a ceiling to how far and how fast you can go,” said Nathan Barry, founder and CEO of Kit.

“We think isolation is quietly limiting creators’ earning potential, and the ones who prioritize real-life connection will have a meaningful advantage. Kit wants to be the company that brings creators together—and as a result, helps them build more sustainable and profitable businesses.”

Why creators need a professional podcast studio in NYC

Recording from home works until it doesn’t. Background noise, inconsistent lighting, a neighbor’s renovation project, a roommate on a call. These things are manageable sometimes, but they’re not the conditions that produce your best work consistently.

In New York, the gap between “good enough” and “professional” is also a cost gap most creators can’t justify. Renting a professional studio in Manhattan typically runs $200 to $500 an hour. Booking one that fits your schedule, has the right setup for your format, and doesn’t require you to haul in your own gear is its own project. For most creators, it’s easier to just make it work at home.

Kit Studios exists to close that gap.

Here’s what a professional studio actually changes for your content:

• Audio quality — Sound-treated rooms and professional microphones eliminate the acoustic issues that home recording can’t fix, no matter how many foam panels you add.
• Multi-camera recording — Multiple camera angles, professional lighting, and clean backgrounds give your content a production value that’s hard to replicate without dedicated space.
• Interview and guest setups — Rooms designed for two, three, and four people make guest conversations feel as good on camera as they do in person.
• Faster content production — When everything is already set up, you spend your session time recording, not troubleshooting.
• Better guest experience — Inviting someone into a professional studio changes the conversation. It signals that you take the work seriously.
• Consistent output — A reliable space you can book makes a regular recording cadence realistic, not aspirational.

A look at Kit Studios NYC location: podcast studio in the Flatiron District

Address: 109 W 27th St, Floor 2, New York, NY 10001

Kit Studios NYC is located in Manhattan’s Flatiron District, close to Chelsea, Midtown Manhattan, and Penn Station, making it convenient for creators across the five boroughs and beyond.

Nearest subway stops:

• 28th St station (1, 2, 3 lines)
• 23rd St station (C, E lines)

What you get: Six professionally equipped rooms—podcast setups, video studios, a green screen suite, group conversation spaces, and a flexible meeting room—are ready to book.

If you’re on a Creator or Pro plan, it’s already included in what you pay for Kit. No day rates, no hourly fees, no separate signup.

Start a free trial today to unlock Kit Studios NYC.

Just show up and record.

Explore the rooms at Kit Studios NYC

Every room also has a museum-style gallery hanging system, so you can swap in your own artwork and make the space completely yours.

Lavender Haze: two-person studio with exposed brick

Mid-century furniture, exposed brick, vintage teak—and a two-person setup that makes a conversation feel like it matters. Three cameras (one wide, two solo shots) capture every angle without breaking the atmosphere.

Equipment: Three-camera setup with FX30s and Sigma Art lenses (f/1.8 for depth of field on solo shots)

Perfect for:

• Guest interviews and co-hosted podcasts
• Creator-to-creator collaborations
• Conversation-format shows with a premium look
• Two-person recordings where the vibe is as important as the content

Wildest Dreams: solo recording studio

Light green walls, bright and minimal. Wildest Dreams is built for solo recording where the only thing that should matter is what you’re saying — your vision, your voice, your moment.

Equipment: FX3, Shure SM7B microphone, Elgato XL Teleprompter

Perfect for:

• Solo podcast episodes
• Newsletter creators recording video content
• Educational and business podcasts
• Scripted delivery and course content

Blank Space: a green screen immersive studio

Walk in with nothing and build the scene around you. Blank Space is a green screen studio with iPad-controlled scene switching so you can move from backdrop to backdrop without breaking your flow. Your visual world is whatever you decide it is.

Equipment: FX3, Shure SM7B microphone, Elgato XL Teleprompter, green screen, iPad scene switcher

Perfect for:

• Branded video content and YouTube shows with custom environments
• Social clips with distinctive visual presentation
• Creators who want to transport their audience anywhere
• Experimental and high-production formats

Long Live: a three-person conversation lounge

A warm group conversation space designed for creators who’ve built something and are showing up to talk about it together. Three to four cameras capture every angle of the conversation so nothing gets lost.

Equipment: 3–4 camera setup for group discussion

Perfect for:

• Panel discussions and roundtable conversations
• Multi-guest podcasts
• Collaborative content with depth
• The conversations that feel like sitting down and saying: okay, tell me everything

Actually Romantic: a two-person desk studio

Two people across from each other, building something they believe in. Actually Romantic is an intimate two-person studio with a mirrored desk setup and variable scene options. This room is made for focused, committed work.

Equipment: 1–3 cameras, variable scene configurations

Perfect for:

• In-depth interviews and long-form conversations
• Two-person co-hosted shows
• Creator partnerships and collaborations
• Content that requires full focus and no distractions

Welcome to New York: a flexible meeting and planning space

The arrival room. Welcome to New York is a flexible meeting space with a Vibe board that’s ideal for planning sessions, team briefings, and creative sessions before you head into the recording rooms. It’s where you land before you build something.

(Currently available as a meeting space; converting to a full three-person recording studio.)

Equipment: Vibe board

Perfect for:

• Pre-recording planning sessions
• Team workshops and creative briefs
• Client meetings and presentations

Creators shouldn’t pay extra for professional space

Studio access is included with every Creator and Creator Pro plan, the same plans that give you unlimited automations, advanced deliverability, and everything else you use to run your business.

If you’re not yet on Kit, this is as good a moment as any to take a look. Plans start at $9/month. Professional studio time in Manhattan alone—the kind that runs $200 to $500 an hour elsewhere—more than makes up the difference.

Not on a paid plan but curious about the studio? Start a free trial to gain access to Kit Studios NYC and see what the platform can do for your business.

This is just the beginning

Kit Studios NYC is our third location, following Boise and Chicago. It’s our first on the East Coast, and it won’t be our last. We’re planning to expand to more cities because we believe the creators who build in community earn more, and we want to give that opportunity to as many people as possible.

When creators who are all building on the same platform end up in the same room, everyone leaves further ahead than when they walked in.

That’s the idea. And now it has an address in New York.

Sessions are open for booking now. Reserve your studio time at here.

Frequently asked questions about Kit Studios NYC

How much does it cost to use Kit Studios NYC?

Studio access is free for Kit customers on Creator or Pro plans. If you’re not yet on Kit, you can start a free trial to explore the platform and gain studio access.

Where is Kit Studios NYC located?

Kit Studios NYC is at 109 W 27th St, Floor 2, in the Flatiron District of Manhattan. It’s close to Penn Station and accessible from the 28th St (1, 2, 3 lines) and 23rd St (C, E lines) subway stops.

Who typically records at Kit Studios NYC?

All kinds of creators use the space. A few who’ve joined us: podcasters, YouTubers, course creators, authors, coaches, business owners, newsletter creators, marketing teams, and interview hosts.

Can I record a video podcast at Kit Studios NYC?

Yes. Five of the six rooms are fully equipped with professional cameras, lighting, and microphones — set up and ready for video podcast recording from the moment you walk in. The only thing you need to bring is an external SSD hard drive to record your content on.

Do I need to bring my own equipment?

No. Every studio comes fully equipped with cameras, lighting, and microphones. The only thing you need to bring is an external SSD hard drive to record your content on.

Is there parking nearby?

The Chelsea and Flatiron District have street parking, though it’s limited. We recommend a nearby parking garage or taking public transit.

Can non-Kit customers book the studio?

Studio access is included for Kit Creator and Creator Pro plan members. Not on Kit yet? Start a free trial to get access.

How far in advance can I book?

You can book a studio at Kit Studios NYC up to three months in advance. For same-week bookings within the 72-hour window, reach out to the studio team directly via email.

How long are sessions?

Sessions are a maximum of three hours. But you can book up to 2 sessions in a day for a total of six hours.

What’s the closest subway stop?

28th St (1, 2, 3 lines) or 23rd St (C, E lines).

Original source

Being a creator is more than just focusing on your creative work; you’re building a business. And like any business, you need to invest time and money before you’ve even made your first dollar—a luxury most people don’t have. That’s about to change.

Introducing our Newsletter Plan: A feature-rich FREE plan for up to 10,000 subscribers that takes price off the table and gives you the time to invest into growing and monetizing your business.

You’ll have all the best tools to monetize your newsletter, a built-in network to grow faster, and the same features experts use to save time. In short, we have the most generous free plan in the creator economy.

We’re betting on you and the next generation of creators to build successful businesses and the Newsletter Plan is the best place to get started.

What’s included in the free Newsletter Plan

We’re giving you access to the tools used by top creators to run their businesses.

• Personal site: Build a site where people can find you—without any code, design experience, or additional hosting service.
• Recommendations: Thousands of creators in our network will grow your list for you.
• Welcome sequence: Automatically send new subscribers a warm welcome the moment they join your list.
• Advanced email features: Send beautiful emails full of videos, images, personalized content and more and be confident it’ll land in your subscribers inbox.
• Digital products and subscriptions: Sell ebooks, coaching packages, paid newsletters, and more with the lowest transaction fees.
• 10,000 subscribers: Grow up to 10,000 subscribers with no limits on how many emails you send.

Check out all the features available on the Newsletter Plan here.

This free Newsletter Plan gives you room to grow, features to monetize, and workflows to save time. We can’t wait to see how this new plan can unlock new growth for so many of you out there.

Let’s start growing.

Sign up for the Newsletter Plan

Original source

Upgrade your data game with Kit’s new dashboard, Insights

Kit is built for creators to start, grow, and scale their creator business. One key element in any business is data—to access it, understand it, and most importantly, to use it to further your efforts to grow your business.

Insights, Kit’s new advanced analytics dashboard, will give you a comprehensive look at how your traffic turns into subscribers, and then converts into customers—all in one place in our Pro plan.

In partnership with SegMetrics, we’ve teamed up to deliver a dashboard that you can use to answer all the burning questions you have about where your subscribers are coming from, which email generates the most sales, how much it costs to acquire a subscriber, and more.

Let’s dive into all the details on how Insights can increase the impact of your work.

Identify what’s driving growth, engagement, and sales

We know that as creators you crave information. You want data about your subscribers and your work to know where to get the highest return on investment. Now with Insights, you can do so without cobbling data from different integrations to make sense of your subscriber journey.

In Insights, there are four dashboards that highlight data from different stages of your marketing funnel.

Acquisition dashboard

This dashboard shows you where your subscribers are coming from. Whether you have a website or solely use Kit landing pages, you’ll have a view of your website traffic and a breakdown of how those traffic numbers turn into subscribers.

Use this dashboard to answer the questions:

• Which page on my website converts the most traffic into subscribers?
• Which form do most of my customers originate from?
• What is my overall sign up rate?
• How much does it cost for me to acquire a new subscriber?

Engagement dashboard

This dashboard shows how engaged your subscribers are by looking at specific segments, emails, and revenue. The deliverability reports you have on Kit focuses on how engaging your content is, whereas this dashboard focuses on how engaging your subscribers are—a look at the other side of the coin.

Use this engagement dashboard to answer:

• Which segment of my subscribers are most engaged?
• How long do my subscribers stay engaged for?
• What segment of my subscribers bring in most revenue from sales?
• Which emails generate the most sales?
• Where are the biggest drop offs in my customer journey funnel?

Sales dashboard

With the sales dashboard, you can gain more information about who is purchasing your Commerce products. You can also get a better understanding of who your ideal customer is and how you can tweak your marketing efforts to drive more of those subscribers to your list.

Use this dashboard to to answer:

• What is the average order quantity of a customer?
• Which channel/form do most of your customers join your list?
• Which products are often purchased by the same customer?
• Who are your best customers?

Velocity dashboard

Velocity is the measure of the speed of something moving in a direction. In Kit we’re talking about the speed in which your site visitors turn into customers. This helps you set a benchmark of how effective your overall marketing is.

Use this dashboard to answer these questions:

• How many of your subscribers turn into customers?
• How long does it take for them to purchase a product?
• Which segment drives most sales?

Market your creator business like a Pro

Our partnership with SegMetrics gives you dashboards that you can filter by time period, subscriber attributes (including custom fields), and pages visited to get the information that you need to strengthen your business. This will give you everything you need to improve your sales and marketing flywheel to keep growing with ease.

If you’re a creator looking to level up your business, upgrade to Creator Pro today to unlock Insights and make sense of your audience’s behavior.

Original source

Build and edit landing pages with the Kit MCP

Feature

We already rebuilt our landing page editor from the ground up. Now you can build a page in seconds with AI using the Kit MCP.

• Create a new page: Connect the Kit MCP, then describe the page you need right in Claude, ChatGPT, or whatever AI tool you use. Get a fully styled, publish-ready page tailored to your audience.
• Edit an existing page: Point the MCP at an existing landing page, describe the changes you’re looking for, and it updates instantly in Kit.

Either way, you can also fine-tune the details directly in Kit before you publish.

Available on paid plans.

Try it now →

Original source

Request to connect with other creators in the Creator Network

Feature

Found a creator you want to team with? Now you can request to connect with them in the Creator Network. Ask for their email address, send a short intro message, and if they accept, you'll have everything you need to kick off the collaboration.

• Request a creator's email address and introduce yourself from their profile
• Approve or decline incoming requests on your own terms
• Your contact info stays protected — you control who can see it, and every request is screened before it reaches you

Discover creators

Original source

Try the new Kit navigation

Improvement

We've redesigned the navigation to make it easier to move through Kit. Creators in testing found what they needed 40% faster!

What's changed

The new vertical navigation is cleaner and more intuitive, with a collapsible sidebar so you can focus when you need to. A few things got renamed and reorganized to make them easy to find:

• Subscribers, Broadcasts, and Apps are now one click away
• Grow is now Audience growth
• Earn is now Monetization
• Automate is now Automation — and Email sequences now live here too
• Templates and Snippets are now accessible from Broadcasts and Email sequences

You can try the new navigation today. If you’re not ready yet, you can switch back to the old navigation from your account menu.

Try it out | Learn more

Original source

Get early access for Subscriber Signals

Feature

Your email list knows more about your audience than you think. Subscriber Signals surfaces the demographic and professional data behind your subscribers, so you can find your best leads, understand who your audience really is, and identify collaborators, all without the manual research.

• Find warm leads: Filter by engagement, job title, company, and social reach to surface the people on your list most likely to buy
• Understand your audience: Get a real demographic picture of your subscribers: income, age distribution, homeownership, and more
• Build your sponsorship deck: Auto-generate a shareable media kit with live audience data to justify your rates to advertisers
• Discover collaborators: Find affiliates, partners, and podcast guests who are already on your list

Signals is available on Pro.

Request early access today.

Original source

We just wrapped Craft + Commerce 2026 in Boise. And it was big. In fact, we just shipped the biggest set of product launches in Kit’s history—nine in total—covering subscriber data, reporting, monetization, integrations, and AI. Plus, we’re opening a brand new studio space dedicated to creators next week.

Here’s a quick map of what shipped, then a deeper look at each one.

At a glance

• Subscriber Signals—automatically surface who’s on your list with real demographic, influence, and purchase data
• Kit MCP out of public beta—connect Claude, ChatGPT, Cursor, or Gemini directly to your Kit account
• Engagement Analytics—new reporting suite for cohort engagement and source attribution
• Newsletter Sponsorships—earn from your newsletter with brand sponsorships
• Abandoned checkout—real-time personalized email content for Shopify, Fourthwall, and Wix
• New Landing Pages Editor (beta)—rebuilt landing page builder with new templates
• Five new apps in the Kit App Store—SMS with Slicktext, CRM with HubSpot, memberships with Patreon and Fourthwall, Events with Luma and Eventbrite
• Kit Studios NYC—our third creator studio open

New product launches from Craft + Commerce 2026

Subscriber Signals

What it is:

Behind every email address is a real person. Subscriber Signals shows you who they actually are by enriching your list with real context like job title, income level, location, and influence markers, so you can find your highest-value subscribers, spot potential partners and sponsors, and reach out before the opportunity passes. No customer surveys, messy spreadsheets, or tireless manual research.

Features of Subscriber Signals:

• An audience analysis showing you the make up of your subscriber list: age, household income, homeownership, location distribution
• A What’s New feed that surfaces the people worth noticing, like the brand-new subscriber who’s already opened four emails, the influencer who hasn’t engaged but might be worth nurturing.
• Notifications for the moments or subscribers you’d actually want to know about. Be alerted when a CEO joins your list so you can immediately follow up.
• Individual subscriber profiles with social reach across every platform, engagement scores, purchase history from all your connected tools, and a suggested next action tailored to that specific person.
• Up-to-date shareable sponsor reports with audience data so you can pitch with confidence and charge what your audience is worth.

Why it matters:

Most of the highest-value people on your list never reply, never click, never fill out a survey. They read quietly and disappear into your subscriber count. Subscriber Signals makes them visible and gives you everything you need to act upon what you find. Identify your best subscribers, tag them, and reach out to them, all within Kit.

What creators are already doing with Subscriber Signals:

Terry Rice ran Signals and discovered most of his list were parents. He’d never leaned into that part of his story. So he started writing about it. Four days later he launched a company called Build With Them, built around AI homework tools he’d been quietly making for his own kids. First sale came minutes after his first newsletter mention. Forbes covered it six weeks later.

Tarzan Kay used Signals during a summit launch. She worked through the pre-built influencer segments and tagged 1,066 subscribers as potential affiliate partners. One outreach email later, 12 had joined the affiliate program. Those 12 generated 47 leads—about 5% of the total leads from the launch. Her honest take: the biggest value wasn’t the immediate conversion. It was surfacing partnership opportunities that would have been invisible inside a list her size.

Availability:

Free enrichment until the end of the year. This is only available on the Pro plan. Request access to the waitlist here.

Kit MCP

What it is:

Kit MCP connects Claude, ChatGPT, Cursor, Gemini, or whatever AI tool you already use directly to your Kit account. Your AI reads your real Kit data and can act on what it finds. You can pull a segment, tag subscribers, draft a broadcast, all in a single conversation. Unlike most platforms with an MCP, Kit MCP reads and writes.

Why it matters:

Most creators already use AI to plan, write, and strategize. But when it’s time to do something, you end up back in the platform clicking through menus. Kit MCP closes that gap. You set the permissions, you stay in control, and nothing happens without your approval.

You can read more about the features of the Kit MCP in our deep dive blog post. With already over 3000 creators using it, the Kit MCP has 76 endpoints that are accessible, making it the most complete email MCP that exists.

What creators are already doing with the Kit MCP:

Dan Cumberland runs an AI consulting business with a 12,000-subscriber list. He spent a single day with Kit MCP. By the end of it, he’d found 815 dormant subscribers he didn’t know he had, a newsletter that was secretly doubling as a booking funnel, two broken automations, and a warm-lead pool of more than 4,000 people who’d already clicked his strategy call link.

In his words: “Most of what I found in a day, I’d been sitting on for months. The questions just weren’t askable before.”

Availability:

Out of beta today on the Creator and Pro plans.

Engagement Analytics

What it is:

With engagement analytics, you get a new reporting suite that shows how your audience changes over time and where your best subscribers come from.

Features of engagement analytics:

• Cohort-based engagement view of who’s newly engaged, who’s recurring, who’s drifting over time instead of a just a snapshot of your last send.
• Attribution by source, not just which forms drove signups, but which sources brought in the people who actually stuck around.
• Average subscriber lifetime, a new metric that puts a real number on what each subscriber relationship is worth to your business over time.
• Actionable charts that you can filter by tag, location, attribution source, subscription date, or custom field. Tag a cohort directly from any chart and drop it into a broadcast or automation.

Why it matters:

Single-send open rates can’t tell you whether the subscribers who joined six months ago are still reading, or which acquisition channels are bringing in subscribers who stick. This reporting suite answers those questions. The form that wins on signup volume is rarely the form that wins on long-term engagement, and now you can see which is which.

Availability:

Live today on the Pro plan.

Newsletter sponsorships

What it is:

Newsletter sponsorships built-in way to find and run sponsorships directly from Kit. Brand offers come to you, matched to your niche, your content, and how your subscribers engage. You review every offer, approve the brands you want, and control how and where placements appear.

What creators are already doing with newsletter sponsorships:

Tori Avey, a food blogger, was nervous about ads. She didn’t want to risk her audience’s trust. What she discovered: her subscribers are real people with wide-ranging interests, and she’s earned thousands from brands like Superhuman and Lovable that had nothing to do with food.

Huber Bongolan has been building his commercial real estate newsletter for six months. Landing Morning Brew as a sponsor added credibility that would have taken him years to build on his own.

Why it matters:

With newsletter sponsorships, every offer that reaches you is one we believe actually fits your audience, and even then, the call is still yours.

You can earn from your newsletter, without compromising what makes it worth reading. Read more about how Tori, Huber, and other creators are leveraging newsletter sponsorships.

Availability:

Live today on the Creator and Pro plans. Explore newsletter sponsorships.

Abandoned checkout with Fourthwall, Wix, Shopify

What it is:

You’ve always been able to personalize emails in Kit based on information you collected before you hit send. Now, you can personalize based on specific information that you collect in real-time through automation. The first use case is abandoned checkout. When a subscriber adds something to your Shopify, Fourthwall, or Wix store and walks away, Kit catches it and sends them an email with the exact products they left behind, their prices, and a direct link back to checkout.

Why it matters:

Automated personalized emails like this generate up to 3x more revenue than generic broadcasts because they reach people in the moment they’re engaged. Recovered and lost tags are applied automatically, so you can see in dollars what the sequence is earning you. And it runs inside your existing Kit automations, meaning no new tool to manage.

What’s coming next:

Abandoned checkout is the first use case. Course reminders, event follow-ups, and podcast episode drops are on the way.

Availability:

Live today on the Creator and Pro plans for Shopify, Fourthwall, and Wix.

New landing page editor

What it is:

A ground-up rebuild of Kit’s landing page editor that’s faster to set up, much more flexible, with a full set of new templates built for how creators actually use them.

Why it matters:

Landing pages are where most subscriber relationships start. The better that first impression, the more valuable everything that follows. And because pages are built inside Kit, every subscriber who signs up flows directly into your list and works with your automations and engagement data from day one.

What’s coming next:

AI-assisted building, direct sales from any page, and deeper app connections so your whole Kit stack can work from a single URL.

Availability:

Live in beta today, free and unlimited on every plan, including the Newsletter Plan.

Six new apps in the Kit App Store

The Kit App Store now has 64 apps. Six new ones launched today:

CRM with HubSpot

Bring your CRM and your email list together. Contacts sync, custom fields map across, and CRM actions trigger automatically. Someone books a discovery call, a new lead is created in HubSpot. Someone buys, a new deal is logged. This has been one of the most-requested integrations from our community for a long time. Available on Pro.

Community with Patreon

Patreon members sync into Kit automatically with their tier, status, and lifetime support data. Trigger automations on tier changes. Send a Patreon message from inside Kit. Embed live membership tiers into your emails.

Events with Luma and Eventbrite

Event registrants and ticket buyers sync into Kit automatically, tagged by event with purchase data attached. Trigger a sequence the moment someone signs up. Embed live event details into your emails as a content block. Learn more about how to enable with Luma and Eventbrite.

SMS marketing with SlickText

SMS directly from Kit with SlickText. For the moments when a text just lands better than an email—a last-minute seat at a live event, a flash sale closing in an hour, a VIP invite you want to feel personal.

Turn social media followers into subscribers with Gro

Grow your email list from comment-to-DM campaign flows on Instagram and Facebook. Better yet, sync all your subscribers’ Instagram handles too to get a full understanding of who your subscribers are. Learn more about how to enable with Gro.

API updates for your custom app

What’s new:

Automations can now be built on top of any installed app, so a creator gets a working automation the moment they install one. If you have a developer on your team or a workflow that doesn’t exist yet, you can build it directly on top of Kit.

Coming soon:

We’re also rolling out improvements for the people on your team who help run your business. More on this soon.

Kit Studios NYC

What it is:

Our third creator studio, joining Kit Studios Boise and Chicago. Kit Studios NYC officially opens this month. A fully-equipped production space in the heart of New York City, free for Kit creators on any paid plan.

What’s inside Kit Studios NYC

Kit Studios NYC is a professional video and podcast studio with varied backgrounds and setups in Manhattan’s Flatiron District. There are multi-person configurations for podcasts, panel discussions, and interviews—everything a creator needs to record an online course, YouTube video, podcast, social video, or more. Professional lighting and audio are already dialed in, so you trade tech setup time for actual creative time. Every room comes with professional cameras, microphones, and lighting already set up. Walk in, hit record, and walk out with content that sounds and looks like you invested in it—because your Kit plan already did.

Why it matters:

Most creators producing video and podcast content are either spending thousands on equipment they don’t have time to master, or losing hours to setup before they ever hit record. Kit Studios lets you skip all of it. Show up, we handle the production tech, and you focus on what your audience actually wants.

Availability:

Free for Kit creators on Creator and Pro plans. Whether you’re a New Yorker or just passing through, the studio is yours to use.

Your audience, uncovered

The common thread across everything we shipped today: your list is more valuable than you think. Kit now gives you the tools to see that clearly and act on it.

The subscriber you found in Signals is the same person who bought from your Shopify store last month, showed up to your last event, and appears as one of your most loyal readers in analytics.

Kit MCP can surface all of that in a single conversation and help you act on it—tag them, start an automation, draft an outreach email—without leaving your AI tool. That’s the 360-degree view of your audience we’re building toward: not just what they clicked, but who they are, what they’ve bought, and where they came from. All in one place, getting richer the longer you use Kit.

And when you want to build relationships in person, Kit Studios NYC adds a third physical space to come together, record, and collaborate with other creators on the platform.

Each of these launches is useful on its own. Together, they make Kit a platform that gets smarter the longer you use it.

Where to start

If you’re already on Kit, the fastest wins today are:

• Get early access of the Subscriber Signals (Pro)
• Explore the new Engagement Analytics dashboards in your reporting tab (Pro)
• Set up SMS with Slicktext
• Activate your CRM inside Kit with Hubspot
• Manage your next event with Eventbrite or Luma
• Sync your Patreon community to Kit
• Connect Kit MCP to your AI tool of choice (Creator and Pro)
• Explore newsletter sponsorship opportunities inside your account (Creator and Pro)
• Try out the new landing page editor in your Kit account (any plans)
• Book a session at Kit Studios NYC starting June 15 (Creator and Pro)

If you’re not on Kit yet, you can start free on the Newsletter Plan and build on Kit from day one. The Craft + Commerce 2026 keynote replay will be linked below as soon as it’s live.

Original source

Newsletter sponsorships are becoming one of the fastest-growing revenue streams for creators, but many creators worry about sacrificing audience trust for ad revenue.

Kit’s newsletter sponsorships helps creators monetize newsletters with relevant sponsors while keeping full control over which brands appear in their emails. Three creators share what running newsletter sponsorship has actually looked like in their newsletters, and why being able to say “no” was the part that sold them on saying “yes.”

Your newsletter is the most valuable thing you’ve built. It’s a direct line to the people who chose to hear from you, and the trust they hand you when they hit subscribe is what makes every email worth opening.

Most ad networks ask you to spend that trust like it’s a renewable resource. They optimize for reach. They push whatever fills inventory. And they hand you a choice no creator should have to make: take the money, or protect the relationship.

We’ve spent the last few years trying to build a version of newsletter advertising that doesn’t force that trade. Every time we asked creators what would make sponsorships work for them, they told us the same two things. Bring me brands that actually fit my audience. And let me decide which ones run.

That’s what newsletter sponsorships is.

What is Kit’s newsletter sponsorships?

Here’s how it works. Relevant brand offers come straight to you, matched to your niche, your content, and how your subscribers actually engage. You review each one, approve the ones you want to run, and decide where the ad lands in your broadcast.

If a brand doesn’t fit, you pass and a different one comes along. The matching, the payouts, and the reporting happen in the background, with no outreach, no negotiation, and no contracts to chase.

The marketplace today already includes Lovable, Superhuman, and Morning Brew, with more being added as we grow. And for most creators, even a handful of sponsorships a month can offset a meaningful portion of their Kit subscription, without ever putting the relationship with their readers at risk.

Here’s what that’s looked like for three creators using it now.

How creators monetize newsletters without hurting audience trust

How Katie Cooksey uses newsletter sponsorships as a recurring revenue stream

Katie Cooksey has been running a Kroger couponing site since 2009. Her 77,000-person newsletter goes out every single day with deal alerts, and her Saturday Kroger ad preview—a sneak peek at the next week’s sales—pulls her highest open rates of the week. Around 30% on a normal send.

She’s been doing sponsored content for over a decade, ever since Crest reached out about a 99-cent toothpaste promo back in 2012. So newsletter sponsorships wasn’t a stretch for her. It was diversification.

“I’m always looking for new revenue sources,” she said. “I thought it would be a good way to offset just the cost of Kit. And my audience is used to seeing ads, so it didn’t really feel like it would be invasive or take away from the messaging.

She’d worried, briefly, that the ads might land wrong. They haven’t.

“I have not had one single complaint about it ever,” she says.

What surprised her most was which sponsors actually converted. She expected couponing-adjacent brands to win. Instead, her readers clicked on things she never would have predicted: AI courses, an investment platform called Masterworks. These brands seemingly don’t have anything to do with her niche but are great fits for her audience.

Newsletter sponsorships matches by behavior, not just topic, which means your audience’s curiosity gets to do some of the work.

How Tori Avey protects audience trust while monetizing her newsletter

Tori Avey has been writing about Mediterranean, Middle Eastern, and Jewish food since 2010. With a deeply loyal audience that includes a sizable kosher Jewish segment, anything that touches her newsletter touches the relationship she’s built with them.

So she was nervous about running ads in it.

“It was actually my biggest concern when we started,” she says. “I’ve really done very few sponsored posts throughout the life of the site. I only do it if I truly connect with a brand and feel comfortable promoting it. So this was new to me, to be promoting newer brands.”

What changed her mind was being able to preview every placement before it went out, and pass on the ones that didn’t feel right.

Her team also frames each placement carefully. Every ad goes out under a “thanks to this sponsor of our newsletter this week” intro, so readers know the trade: free content in exchange for one relevant brand showing up in their inbox.The pushback she’d braced for never materialized.

What did surprise her was which brand performed best. She’d assumed anything outside food would be a stretch for her audience. Instead, the top performer in her newsletter sponsorships so far has been Superhuman, an email productivity tool with no obvious connection to Mediterranean cooking. And it’s outperformed every other brand she’s run, consistently.

I was surprised by which ads resonated with my audience. Just because a brand isn’t in your niche doesn’t mean your subscribers won’t respond—people don’t live in one lane.

That’s exactly what newsletter sponsorships is built around: matching by behavior, not just topic. The brand that looks off-niche on paper might be the one that earns the most for you.

Tori sees newsletter sponsorships as part of a longer arc with Kit. “We see Kit as a longer-term partner,” she says. “We’ve really enjoyed working with you and have seen a lot of benefit to working with the whole Kit system, not just the ads.”

Her advice to other creators who are nervous: “Every audience is different and unique—you don’t know until you try it.”

How Huber Bongolan curates newsletter sponsors like personal recommendations

Huber Bongolan writes Credible CRE, a commercial real estate finance newsletter that’s grown to 70,000 subscribers, entirely as a passion project alongside a full-time day job. He sends every Monday and Thursday.

For him, newsletter sponsorships is partly subscription offset and partly a vote of confidence his audience can feel.

“Cool, free money—that’s great,” he says. But the part he talks about more is the legitimacy. A reader once messaged him after seeing a Morning Brew ad in his broadcast: “Morning Brew is sponsoring you? Like, dude—how do you know Morning Brew?”

But that legitimacy only works if every brand fits. So he treats every offer like a personal recommendation.

I try to follow every single person that I’m putting an ad on for, or at least look them up. That way, if someone were to ask me what they do, I’d have an answer.

He places his sponsorships about a third of the way down each broadcast, not at the top where it would feel pushy, not at the bottom where no one would see it. He balances them against the direct sponsorships he already has lined up from friends and colleagues.

When the question of auto-approving recurring brands came up, he laughed. “I don’t even automate my bill pays. I would not automate approving brands.”

That’s the control piece. You decide which brands run, where they appear, and when. If something feels off, you pass.

Today, it’s supplementary, extra money on top of a passion project. But he sees the path forward. “I would like it to become a more meaningful revenue source for me in the future,” he says.

Why creators need more control over newsletter advertising: Earn from your newsletter, without comprise

There’s a version of newsletter advertising where brands buy as much reach as they can get. Creators take whatever shows up. Subscribers get ads for products they have no interest in. The campaign hits its impression target, and nobody actually wins.

That’s not what we built.

More ads to more people doesn’t equal more revenue. The right ads to the right people does.

newsletter sponsorships is built with that in mind. Brand offers reach you because the matching evaluated your niche, your content, and how your subscribers actually engage and decided your list is the right place for that campaign to land.

You’re always in the driver seat. You determine if a brand is a right fit for your voice, business, and ultimately, your audience. Because when the fit is right, your audience clicks. When your audience clicks, brands come back, and more brands like them show up too. Your earnings compound on the back of relevance, not volume.

With newsletter sponsorships, every offer that reaches you is one we believe actually fits, and even then, the call is still yours.

That’s the trade we wanted to make possible: earn from your newsletter, without compromising what makes it worth reading.

Turn it on

Newsletter sponsorships are available now inside Kit on the Creator and Pro plans. Start exploring brands you want to work with, express interest in campaigns, and we will send offers that are the right fit for your audience. Set up newsletter sponsorships in Kit.

Frequently asked questions

What are newsletter sponsorships?

Newsletter sponsorships are paid placements where a brand pays a creator to feature their product or service in a newsletter. The creator earns revenue; the brand gets in front of an audience that already chose to be there. They typically appear as a short ad block with copy and an image and they’re priced per click, so creators get paid every time the ad is clicked.

How do newsletter sponsorships work?

The basic shape is the same across platforms: a brand wants to reach your subscribers, you agree to run an ad for them, and you get paid based on performance or placement.

With newsletter sponsorships in Kit, the workflow is handled for you. You explore campaigns, Kit’s matching sends you offers from brands that fit your niche and audience, you approve the ones you want to run, and you choose where the ad lands in your broadcast. Kit tracks performance and pays you monthly. There’s no outreach, no negotiation, and no contracts on your end.

How do creators monetize newsletters?

Most creators stack a few revenue streams rather than relying on one. The common ones: paid subscriptions, digital products and courses, affiliate links, services like coaching, and sponsorships. newsletter sponsorships pair well with the others because they earn from emails you’ve already built—every send becomes a small revenue moment without requiring a new product launch.

Are newsletter ads worth it?

For creators with an engaged list, yes, as long as you have control over which ads run and how they appear. Tori Avey was nervous about running ads in her food newsletter and ended up with almost no pushback because every placement was previewed and framed transparently. Katie Cooksey expected complaints from her couponing audience and has had zero. When the brands fit and the creator stays in control, the trust hit creators feared doesn’t show up.

How do you add sponsors to a newsletter?

Two paths. You can pitch brands directly: researching companies, sending outreach, negotiating rates, drafting contracts, which can earn well at scale but takes real time and requires you to have an established audience and business. Or you can use a sponsorship platform that handles matching and payouts for you. Inside Kit, you turn on newsletter sponsorships, express your interest in brands you want to work with, and approve the offers that come your way. Each approved ad gets placed in a broadcast you choose.

How do creators avoid losing audience trust with ads?

Three things matter most: relevance (brands that actually fit your audience, not whatever ad network fills the inventory), transparency (name the sponsor, signal the trade—Tori does this with a “thanks to this sponsor of our newsletter this week” intro), and selectivity (the freedom to pass on any brand that doesn’t feel right). newsletter sponsorships was built around all three. If a brand doesn’t fit, you pass.

What’s the best newsletter sponsorship platform?

Look for a platform that gives you full approval over every brand that runs, matches you to advertisers based on how your audience actually engages, handles payouts and reporting in the background, and is honest about how scaled its marketplace is. Newsletter sponsorships in Kit was built around all four. You explore campaigns, get brand offers, decide which ones run, and your relationship with your subscribers stays yours.

Set up newsletter sponsorships in Kit.

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Engagement analytics

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Open rates tell you what happened. Engagement Analytics tells you how your subscribers interact with your content. The new analytics dashboard in Kit gives you a deeper view of how your subscribers engage over time—who's staying active, who's going dormant, and where your best subscribers are actually coming from.

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