Kit Release Notes

Get richer subscriber data directly in your Subscribers page, see a full aggregate demographic report of your email list, and find new subscribers to watch on your dashboard. On top of that, all the data you get from Subscriber Signals also feeds into your AI tools through the Kit MCP, so you can ask Claude things like "who are my most engaged US subscribers?" and get an answer instantly.

With Subscriber Signals, you'll:

• Never miss a high-value subscriber: Know the moment an influential or high-intent person joins your list, with social profiles, engagement history, and influence data surfaced automatically
• Win better sponsorships with real audience data: Show sponsors exactly who you reach with shareable, professional-grade audience demographics
• Find your next collaborator: The best partners for your next launch, summit, or podcast tour are probably already subscribed to you

Turn on Subscriber Signals →

Original source

Kit landing pages now do more than capture emails. Build a sales page for any product and turn your list into revenue, just in time for Black Friday.

Product blocks

• Add any Kit product to a landing page, so you can easily sell your digital downloads, courses, templates or memberships directly in Kit.

Digital storefront

• Add multiple product blocks to one page to show everything you sell in one place.

Templates and MCP

• Start from a sales page template, or have Kit's MCP build one for you that you can edit in Kit.

Build your sales page

Original source

Webhooks just got a major upgrade, making it easier to send data from Kit to the rest of your tools in real time.

• Dedicated home under Automate: Find, create, and manage all your webhooks—the ones you set up yourself and the ones set up through integrated apps—in one place.
• New webhooks with more information: React to more of what happens in your account, with new events for subscriber creation, tag and custom field changes, and sequence and broadcast milestones. Plus richer data in every payload.
• Building something custom: Use webhooks to power your own app. Explore developer docs here.

Use webhooks to create alerts in Slack, send information to your Airtable, or upgrade the workflows you've already set up in Zapier. Any existing webhooks will continue to live in Rules.

Head to Webhooks to get started.

Original source

Why Kit’s old navigation held creators back

As part of Kit’s mission to work in public, we wanted to share our research and strategy behind redesigning the navigation. The following post comes directly from Alf Salib, the Product Designer at Kit who led our navigation redesign.

As of today, the vertical navigation is the only navigation in Kit, so this feels like a good moment to share a bit of an inside look into what went on behind the scenes.

Changing the navigation of a tool that people use every single day is one of the more disruptive things you can do as a product designer. That was something we knew going in, and it is why we made it a point to only make a decision if we were confident about it, and if it was backed by research done with real Kit creators.

What normally happens with a change like this is a changelog entry, a help doc, and a short note saying navigation has been improved, while all of the actual reasoning stays inside the company. That has always felt like a bit of a shame to me, because the reasoning is the interesting part! It’s also the part that answers the question most people have, which is simply “why?”.

So I wanted to share the whole process that went into this update. What we were trying to fix, the research that shaped the design, how the rollout actually went and what we changed because of your feedback, and where the nav goes from here.

The old navigation was a horizontal bar where every menu item lived inside a dropdown menu. It got the job done, and plenty of people knew it well, but it had a few problems that got harder to ignore as Kit grew.

• Features were buried. If a feature lived in a menu you never opened, you might not know it existed at all. We consistently heard feedback from users asking us to release features we already had, simply because they never opened the menu it lived in.
• Common pages were treated the same as rarely visited ones. Dashboard, Broadcasts and Subscribers—pages most people visit daily—sat in menus alongside pages you might visit once a quarter, if at all.
• There was no sense of place. Because every feature lived inside a menu, there was no active state showing your current page. The old nav looked identical no matter which page you were on. Navigating is much easier when you can use your current position as a reference point. Imagine using Google Maps without the blue dot showing your current location.
• There was nothing you could adjust. One rigid layout for everyone, whether it matched how you work or not.

Taking a look at these core problems, we started with a set of goals we wanted the new nav to achieve:

1. Better discoverability. Features shouldn’t be hidden behind a menu you have to think to open.
2. Make common pages prominent. Not being forced to group everything meant we could pull Dashboard, Broadcasts and Subscribers out of groups entirely, so they are always one click away.
3. A clear sense of where you are. Your current page should be visible at a glance.
4. Customizability. Expand the groups that matter to you, collapse the ones that don’t, and Kit remembers how you left it. When you want to focus, you can collapse the nav entirely to get it out of your way.

I do want to be upfront about something: there is no one-size-fits-all answer here. What feels obvious to one person can feel completely unintuitive to another, because everyone uses Kit in their own way. What we aimed for was the balance that works for the widest range of creators, not a layout that maps perfectly onto every single workflow.

The research behind Kit’s new navigation

By far the biggest thing that informed the design was testing it with creators. Rather than discussing and debating things internally, we let creators make the decision for us.

One deliberate choice that ran through all of them was recruiting a mix of existing Kit creators and people who had never used Kit before. There were two reasons for that:

• Existing creators carry a familiarity bias. If we only tested with them, we would largely be measuring how closely the new nav resembled the old one, which is not the same thing as measuring whether it is any good.
• We wanted to minimize the learning curve for new Kit users. The navigation should be intuitive and easy to pick up for someone opening Kit for the first time.

Three studies had a significant impact on the direction:

1. Page views and journey mapping

We looked at how many times each page in Kit was viewed, then mapped the most common paths creators took through the app. For a given page, we’d look at which page they were most likely to arrive from, and which page they were most likely to go to next. Doing this across the whole app let us make reasonable predictions about where someone would want to go from any given page, and it gave us a sense of which features are closely linked with one another, because they tend to be part of the same working session.

2. Card sorting

We ran a study asking participants to sort every Kit feature into groups that made sense to them. That told us how features should be grouped based on how creators think about them, rather than how we happen to think about them internally. The results came out fairly close to our existing grouping, which was reassuring, so the groups themselves didn’t change dramatically.

The most significant regrouping was probably Sequences. We originally had them grouped with Broadcasts, based on the fact that they were both emails, but participants consistently grouped them with automations instead, which makes sense when you consider that Sequences are most often used within a visual automation. Since they no longer sit alongside other email features, we decided to rename them from Sequences to Email Sequences to improve clarity.

3. A head-to-head prototype test

Once we had a layout we believed in, we pitted the old and new nav against each other to see which performed better. Creators were split into two groups, again a mix of existing Kit users and people who had never used it. One group got the old nav, the other got the new one, and everyone was given the same common tasks: send a broadcast, check the status of an automation, and so on.

People completed those tasks around 40% faster on the new nav, with fewer wrong clicks and fewer moments of being lost. The gap was biggest for people new to Kit, which we expected. What surprised us was that existing Kit creators who already knew the old nav well were also faster and more accurate on the new one. That’s really what assured us that we were on to something. The improvement over the old nav was real and measurable.

How we rolled out the new navigation

We knew that no matter how well it tested, the new nav would take some time to get used to, and we didn’t want to disrupt everyone’s workflows overnight. So we rolled it out over about two months.

• Late June, opt-in.
  Every creator got a prompt on login with two options, try the new navigation or stay on the old one, plus a way to switch between the two at any time from the account menu.
• Late July, opt-out.
  The new nav became the default, with opting out still available through the account menu.
• Late August, full rollout.
  The vertical nav became the only navigation.

We watched closely what creators chose to do. Roughly 70% of the creators who made a choice picked the new nav during the opt-in window, and around 92% of them stayed on it.

When someone did switch back, we prompted them with a quick survey asking why. That gave us a way to find the problems the new nav had introduced, and to fix them while creators still had the old nav as a safety net.

Some of the changes we shipped based on feedback:

1. A proper search and command palette.
   Hit Cmd/Ctrl + K, or the Search Kit button at the top of the nav, and you can jump straight to a page, a broadcast, a sequence or a subscriber without touching the nav at all. It also has shortcuts, so g s goes to subscribers and n b starts a new broadcast.
2. A keyboard shortcut for collapsing the nav.
   Cmd/Ctrl + , matching the convention in a few other tools people use alongside Kit.
3. Auto-collapse in editors.
   Open a broadcast, landing page or automation and the nav collapses on its own, then restores your previous state when you leave.
4. Responsiveness fixes.
   A vertical nav takes up horizontal space that a horizontal nav doesn’t, which made some existing weaknesses on pages like Subscribers and Broadcasts much more obvious. We could have papered over that by collapsing the nav everywhere, but that felt like treating the symptom, so we went and fixed the pages instead. That work is still going.
5. A simpler mobile nav, which is now a single button in a floating panel at the bottom of the screen.
6. Rewritten help documentation and a walkthrough video, because a fair number of people quite reasonably went looking for help and found screenshots of a nav that no longer existed.

None of that makes the transition painless. When you’ve built up muscle memory over several years, a new layout can genuinely feel slower, even when the data says otherwise, because your hands keep instinctively reaching for the old spots. That’s a real concern, and I don’t want to dismiss it.

What I can say is that this was a considered change. It happened over several months, with hundreds of scrapped explorations and input from many Kit team members, and it was shaped by several rounds of research, surveys, and interviews to understand how creators actually use Kit day to day.

What happens next

The navigation design is by no means “done”, and I hope it never quite is. What I do think we are done with is redesigning it from the ground up.

Kit, like all technology, will keep growing and evolving over time, and every new feature we build has to find a home in the nav. Our goal is that the nav will continue to evolve as the product does over time. The structure we’ve set in place is something we can add to, rather than tear down and start from scratch again in a few years.

Thank you so much to everyone who tried the new nav early, told us what was broken, and put up with us fixing it in public. And thanks to our engineers, product marketing, and lifecycle teams, who did the much harder job of getting a change like this into the hands of creators.

Explore the redesigned navigation

If you want the full tour of what moved where, our help article on the new navigation covers everything you need to know, with a full walkthrough video.

And if there is anything you’re having trouble with, please let us know through our feedback forms or by contacting us at [email protected]. If you would rather talk it through than type it out, you can reach out to me directly at [email protected]. I am always happy to jump on a call!

FAQ

Why did Kit change its navigation?

The old horizontal nav buried features in menus and gave no sense of where you were in the app. In testing, creators completed common tasks around 40% faster on the new vertical nav, with fewer wrong clicks — including creators who already knew the old nav well.

Can I switch back to Kit’s old navigation?

No. As of the full rollout, the vertical nav is the only navigation in Kit. If something about it isn’t working for you, reach out through Kit’s feedback form or at [email protected].

What happened to Sequences in Kit?

They’re now called Email Sequences and live under Automations instead of Broadcasts. Creator testing showed people think of sequences as part of an automation, not as a type of email, so the grouping moved to match.

What is Kit’s command palette and how do I use it?

Hit Cmd/Ctrl + K (or the Search Kit button) to jump straight to a page, broadcast, sequence, or subscriber without touching the nav. It also takes shortcuts — g s for subscribers, n b for a new broadcast.

Original source

We’ve moved things around to improve the way you search, filter, and manage subscribers.

• Search and filters, now up top. No more digging through side menus. Search and filtering sit at the top of your list on every screen size.
• Combine subscribers filters. Use status, tag, segment, and product filters together to zero in on exactly the subscribers you want.
• Simpler tabs. One for list management for your email list. One for seeing your charts for data analysis.

Go to your Subscribers page →

Original source

We already rebuilt our landing page editor from the ground up. Now you can build a page in seconds with AI using the Kit MCP.

• Create a new page: Connect the Kit MCP, then describe the page you need right in Claude, ChatGPT, or whatever AI tool you use. Get a fully styled, publish-ready page tailored to your audience.
• Edit an existing page: Point the MCP at an existing landing page, describe the changes you’re looking for, and it updates instantly in Kit.

Either way, you can also fine-tune the details directly in Kit before you publish.

Available on paid plans.

Try it now →

Original source

Kit Studios NYC offers professional podcast recording, video production, and creator-focused studio rooms in Manhattan’s Flatiron District. Whether you’re recording a solo podcast, interview show, YouTube content, or a creator collaboration, Kit Studios provides professional equipment and studio access, included with eligible Kit plans.

If you’ve been building your creator business in New York City, you already know how the math works, or doesn’t. Studio space in this city runs hundreds of dollars an hour. Getting a booking that fits your schedule takes weeks. And most of the time, you end up recording in your apartment, working around whatever setup you can manage.

That gap is exactly why Kit Studios exists. And now it exists in New York City.

Why we built Kit Studios in New York City

Kit Studios started in Boise as a single belief: creators do their best work when they have the right space and the right people around them. We brought that belief to Chicago. And now, to New York.

What we’ve seen at both locations reinforced something we already suspected: the studio isn’t only a place to record. It’s a gathering point. Creators come in to batch episodes and leave having met someone worth knowing. Collaborations start between sessions.

The work gets better because of who’s doing it nearby.

New York’s creator community is one of the most ambitious in the world, and it’s been building in isolation. Most creators here have never had a professional space they could call their own. This one’s yours.

“When you’re building on your own day after day, there’s a ceiling to how far and how fast you can go,” said Nathan Barry, founder and CEO of Kit.

“We think isolation is quietly limiting creators’ earning potential, and the ones who prioritize real-life connection will have a meaningful advantage. Kit wants to be the company that brings creators together—and as a result, helps them build more sustainable and profitable businesses.”

Why creators need a professional podcast studio in NYC

Recording from home works until it doesn’t. Background noise, inconsistent lighting, a neighbor’s renovation project, a roommate on a call. These things are manageable sometimes, but they’re not the conditions that produce your best work consistently.

In New York, the gap between “good enough” and “professional” is also a cost gap most creators can’t justify. Renting a professional studio in Manhattan typically runs $200 to $500 an hour. Booking one that fits your schedule, has the right setup for your format, and doesn’t require you to haul in your own gear is its own project. For most creators, it’s easier to just make it work at home.

Kit Studios exists to close that gap.

Here’s what a professional studio actually changes for your content:

• Audio quality — Sound-treated rooms and professional microphones eliminate the acoustic issues that home recording can’t fix, no matter how many foam panels you add.
• Multi-camera recording — Multiple camera angles, professional lighting, and clean backgrounds give your content a production value that’s hard to replicate without dedicated space.
• Interview and guest setups — Rooms designed for two, three, and four people make guest conversations feel as good on camera as they do in person.
• Faster content production — When everything is already set up, you spend your session time recording, not troubleshooting.
• Better guest experience — Inviting someone into a professional studio changes the conversation. It signals that you take the work seriously.
• Consistent output — A reliable space you can book makes a regular recording cadence realistic, not aspirational.

A look at Kit Studios NYC location: podcast studio in the Flatiron District

Address: 109 W 27th St, Floor 2, New York, NY 10001

Kit Studios NYC is located in Manhattan’s Flatiron District, close to Chelsea, Midtown Manhattan, and Penn Station, making it convenient for creators across the five boroughs and beyond.

Nearest subway stops:

• 28th St station (1, 2, 3 lines)
• 23rd St station (C, E lines)

What you get: Six professionally equipped rooms—podcast setups, video studios, a green screen suite, group conversation spaces, and a flexible meeting room—are ready to book.

If you’re on a Creator or Pro plan, it’s already included in what you pay for Kit. No day rates, no hourly fees, no separate signup.

Start a free trial today to unlock Kit Studios NYC.

Just show up and record.

Explore the rooms at Kit Studios NYC

Every room also has a museum-style gallery hanging system, so you can swap in your own artwork and make the space completely yours.

Lavender Haze: two-person studio with exposed brick

Mid-century furniture, exposed brick, vintage teak—and a two-person setup that makes a conversation feel like it matters. Three cameras (one wide, two solo shots) capture every angle without breaking the atmosphere.

Equipment: Three-camera setup with FX30s and Sigma Art lenses (f/1.8 for depth of field on solo shots)

Perfect for:

• Guest interviews and co-hosted podcasts
• Creator-to-creator collaborations
• Conversation-format shows with a premium look
• Two-person recordings where the vibe is as important as the content

Wildest Dreams: solo recording studio

Light green walls, bright and minimal. Wildest Dreams is built for solo recording where the only thing that should matter is what you’re saying — your vision, your voice, your moment.

Equipment: FX3, Shure SM7B microphone, Elgato XL Teleprompter

Perfect for:

• Solo podcast episodes
• Newsletter creators recording video content
• Educational and business podcasts
• Scripted delivery and course content

Blank Space: a green screen immersive studio

Walk in with nothing and build the scene around you. Blank Space is a green screen studio with iPad-controlled scene switching so you can move from backdrop to backdrop without breaking your flow. Your visual world is whatever you decide it is.

Equipment: FX3, Shure SM7B microphone, Elgato XL Teleprompter, green screen, iPad scene switcher

Perfect for:

• Branded video content and YouTube shows with custom environments
• Social clips with distinctive visual presentation
• Creators who want to transport their audience anywhere
• Experimental and high-production formats

Long Live: a three-person conversation lounge

A warm group conversation space designed for creators who’ve built something and are showing up to talk about it together. Three to four cameras capture every angle of the conversation so nothing gets lost.

Equipment: 3–4 camera setup for group discussion

Perfect for:

• Panel discussions and roundtable conversations
• Multi-guest podcasts
• Collaborative content with depth
• The conversations that feel like sitting down and saying: okay, tell me everything

Actually Romantic: a two-person desk studio

Two people across from each other, building something they believe in. Actually Romantic is an intimate two-person studio with a mirrored desk setup and variable scene options. This room is made for focused, committed work.

Equipment: 1–3 cameras, variable scene configurations

Perfect for:

• In-depth interviews and long-form conversations
• Two-person co-hosted shows
• Creator partnerships and collaborations
• Content that requires full focus and no distractions

Welcome to New York: a flexible meeting and planning space

The arrival room. Welcome to New York is a flexible meeting space with a Vibe board that’s ideal for planning sessions, team briefings, and creative sessions before you head into the recording rooms. It’s where you land before you build something.

(Currently available as a meeting space; converting to a full three-person recording studio.)

Equipment: Vibe board

Perfect for:

• Pre-recording planning sessions
• Team workshops and creative briefs
• Client meetings and presentations

Creators shouldn’t pay extra for professional space

Studio access is included with every Creator and Creator Pro plan, the same plans that give you unlimited automations, advanced deliverability, and everything else you use to run your business.

If you’re not yet on Kit, this is as good a moment as any to take a look. Plans start at $9/month. Professional studio time in Manhattan alone—the kind that runs $200 to $500 an hour elsewhere—more than makes up the difference.

Not on a paid plan but curious about the studio? Start a free trial to gain access to Kit Studios NYC and see what the platform can do for your business.

This is just the beginning

Kit Studios NYC is our third location, following Boise and Chicago. It’s our first on the East Coast, and it won’t be our last. We’re planning to expand to more cities because we believe the creators who build in community earn more, and we want to give that opportunity to as many people as possible.

When creators who are all building on the same platform end up in the same room, everyone leaves further ahead than when they walked in.

That’s the idea. And now it has an address in New York.

Sessions are open for booking now. Reserve your studio time at here.

Frequently asked questions about Kit Studios NYC

How much does it cost to use Kit Studios NYC?

Studio access is free for Kit customers on Creator or Pro plans. If you’re not yet on Kit, you can start a free trial to explore the platform and gain studio access.

Where is Kit Studios NYC located?

Kit Studios NYC is at 109 W 27th St, Floor 2, in the Flatiron District of Manhattan. It’s close to Penn Station and accessible from the 28th St (1, 2, 3 lines) and 23rd St (C, E lines) subway stops.

Who typically records at Kit Studios NYC?

All kinds of creators use the space. A few who’ve joined us: podcasters, YouTubers, course creators, authors, coaches, business owners, newsletter creators, marketing teams, and interview hosts.

Can I record a video podcast at Kit Studios NYC?

Yes. Five of the six rooms are fully equipped with professional cameras, lighting, and microphones — set up and ready for video podcast recording from the moment you walk in. The only thing you need to bring is an external SSD hard drive to record your content on.

Do I need to bring my own equipment?

No. Every studio comes fully equipped with cameras, lighting, and microphones. The only thing you need to bring is an external SSD hard drive to record your content on.

Is there parking nearby?

The Chelsea and Flatiron District have street parking, though it’s limited. We recommend a nearby parking garage or taking public transit.

Can non-Kit customers book the studio?

Studio access is included for Kit Creator and Creator Pro plan members. Not on Kit yet? Start a free trial to get access.

How far in advance can I book?

You can book a studio at Kit Studios NYC up to three months in advance. For same-week bookings within the 72-hour window, reach out to the studio team directly via email.

How long are sessions?

Sessions are a maximum of three hours. But you can book up to 2 sessions in a day for a total of six hours.

What’s the closest subway stop?

28th St (1, 2, 3 lines) or 23rd St (C, E lines).

Original source