Kit Release Notes

Try the new Kit navigation

Improvement

We've redesigned the navigation to make it easier to move through Kit. Creators in testing found what they needed 40% faster!

What's changed

The new vertical navigation is cleaner and more intuitive, with a collapsible sidebar so you can focus when you need to. A few things got renamed and reorganized to make them easy to find:

• Subscribers, Broadcasts, and Apps are now one click away
• Grow is now Audience growth
• Earn is now Monetization
• Automate is now Automation — and Email sequences now live here too
• Templates and Snippets are now accessible from Broadcasts and Email sequences

You can try the new navigation today. If you’re not ready yet, you can switch back to the old navigation from your account menu.

Try it out | Learn more

Original source

Get early access for Subscriber Signals

Feature

Your email list knows more about your audience than you think. Subscriber Signals surfaces the demographic and professional data behind your subscribers, so you can find your best leads, understand who your audience really is, and identify collaborators, all without the manual research.

• Find warm leads: Filter by engagement, job title, company, and social reach to surface the people on your list most likely to buy
• Understand your audience: Get a real demographic picture of your subscribers: income, age distribution, homeownership, and more
• Build your sponsorship deck: Auto-generate a shareable media kit with live audience data to justify your rates to advertisers
• Discover collaborators: Find affiliates, partners, and podcast guests who are already on your list

Signals is available on Pro.

Request early access today.

Original source

We just wrapped Craft + Commerce 2026 in Boise. And it was big. In fact, we just shipped the biggest set of product launches in Kit’s history—nine in total—covering subscriber data, reporting, monetization, integrations, and AI. Plus, we’re opening a brand new studio space dedicated to creators next week.

Here’s a quick map of what shipped, then a deeper look at each one.

At a glance

• Subscriber Signals—automatically surface who’s on your list with real demographic, influence, and purchase data
• Kit MCP out of public beta—connect Claude, ChatGPT, Cursor, or Gemini directly to your Kit account
• Engagement Analytics—new reporting suite for cohort engagement and source attribution
• Newsletter Sponsorships—earn from your newsletter with brand sponsorships
• Abandoned checkout—real-time personalized email content for Shopify, Fourthwall, and Wix
• New Landing Pages Editor (beta)—rebuilt landing page builder with new templates
• Five new apps in the Kit App Store—SMS with Slicktext, CRM with HubSpot, memberships with Patreon and Fourthwall, Events with Luma and Eventbrite
• Kit Studios NYC—our third creator studio open

New product launches from Craft + Commerce 2026

Subscriber Signals

What it is:

Behind every email address is a real person. Subscriber Signals shows you who they actually are by enriching your list with real context like job title, income level, location, and influence markers, so you can find your highest-value subscribers, spot potential partners and sponsors, and reach out before the opportunity passes. No customer surveys, messy spreadsheets, or tireless manual research.

Features of Subscriber Signals:

• An audience analysis showing you the make up of your subscriber list: age, household income, homeownership, location distribution
• A What’s New feed that surfaces the people worth noticing, like the brand-new subscriber who’s already opened four emails, the influencer who hasn’t engaged but might be worth nurturing.
• Notifications for the moments or subscribers you’d actually want to know about. Be alerted when a CEO joins your list so you can immediately follow up.
• Individual subscriber profiles with social reach across every platform, engagement scores, purchase history from all your connected tools, and a suggested next action tailored to that specific person.
• Up-to-date shareable sponsor reports with audience data so you can pitch with confidence and charge what your audience is worth.

Why it matters:

Most of the highest-value people on your list never reply, never click, never fill out a survey. They read quietly and disappear into your subscriber count. Subscriber Signals makes them visible and gives you everything you need to act upon what you find. Identify your best subscribers, tag them, and reach out to them, all within Kit.

What creators are already doing with Subscriber Signals:

Terry Rice ran Signals and discovered most of his list were parents. He’d never leaned into that part of his story. So he started writing about it. Four days later he launched a company called Build With Them, built around AI homework tools he’d been quietly making for his own kids. First sale came minutes after his first newsletter mention. Forbes covered it six weeks later.

Tarzan Kay used Signals during a summit launch. She worked through the pre-built influencer segments and tagged 1,066 subscribers as potential affiliate partners. One outreach email later, 12 had joined the affiliate program. Those 12 generated 47 leads—about 5% of the total leads from the launch. Her honest take: the biggest value wasn’t the immediate conversion. It was surfacing partnership opportunities that would have been invisible inside a list her size.

Availability:

Free enrichment until the end of the year. This is only available on the Pro plan. Request access to the waitlist here.

Kit MCP

What it is:

Kit MCP connects Claude, ChatGPT, Cursor, Gemini, or whatever AI tool you already use directly to your Kit account. Your AI reads your real Kit data and can act on what it finds. You can pull a segment, tag subscribers, draft a broadcast, all in a single conversation. Unlike most platforms with an MCP, Kit MCP reads and writes.

Why it matters:

Most creators already use AI to plan, write, and strategize. But when it’s time to do something, you end up back in the platform clicking through menus. Kit MCP closes that gap. You set the permissions, you stay in control, and nothing happens without your approval.

You can read more about the features of the Kit MCP in our deep dive blog post. With already over 3000 creators using it, the Kit MCP has 76 endpoints that are accessible, making it the most complete email MCP that exists.

What creators are already doing with the Kit MCP:

Dan Cumberland runs an AI consulting business with a 12,000-subscriber list. He spent a single day with Kit MCP. By the end of it, he’d found 815 dormant subscribers he didn’t know he had, a newsletter that was secretly doubling as a booking funnel, two broken automations, and a warm-lead pool of more than 4,000 people who’d already clicked his strategy call link.

In his words: “Most of what I found in a day, I’d been sitting on for months. The questions just weren’t askable before.”

Availability:

Out of beta today on the Creator and Pro plans.

Engagement Analytics

What it is:

With engagement analytics, you get a new reporting suite that shows how your audience changes over time and where your best subscribers come from.

Features of engagement analytics:

• Cohort-based engagement view of who’s newly engaged, who’s recurring, who’s drifting over time instead of a just a snapshot of your last send.
• Attribution by source, not just which forms drove signups, but which sources brought in the people who actually stuck around.
• Average subscriber lifetime, a new metric that puts a real number on what each subscriber relationship is worth to your business over time.
• Actionable charts that you can filter by tag, location, attribution source, subscription date, or custom field. Tag a cohort directly from any chart and drop it into a broadcast or automation.

Why it matters:

Single-send open rates can’t tell you whether the subscribers who joined six months ago are still reading, or which acquisition channels are bringing in subscribers who stick. This reporting suite answers those questions. The form that wins on signup volume is rarely the form that wins on long-term engagement, and now you can see which is which.

Availability:

Live today on the Pro plan.

Newsletter sponsorships

What it is:

Newsletter sponsorships built-in way to find and run sponsorships directly from Kit. Brand offers come to you, matched to your niche, your content, and how your subscribers engage. You review every offer, approve the brands you want, and control how and where placements appear.

What creators are already doing with newsletter sponsorships:

Tori Avey, a food blogger, was nervous about ads. She didn’t want to risk her audience’s trust. What she discovered: her subscribers are real people with wide-ranging interests, and she’s earned thousands from brands like Superhuman and Lovable that had nothing to do with food.

Huber Bongolan has been building his commercial real estate newsletter for six months. Landing Morning Brew as a sponsor added credibility that would have taken him years to build on his own.

Why it matters:

With newsletter sponsorships, every offer that reaches you is one we believe actually fits your audience, and even then, the call is still yours.

You can earn from your newsletter, without compromising what makes it worth reading. Read more about how Tori, Huber, and other creators are leveraging newsletter sponsorships.

Availability:

Live today on the Creator and Pro plans. Explore newsletter sponsorships.

Abandoned checkout with Fourthwall, Wix, Shopify

What it is:

You’ve always been able to personalize emails in Kit based on information you collected before you hit send. Now, you can personalize based on specific information that you collect in real-time through automation. The first use case is abandoned checkout. When a subscriber adds something to your Shopify, Fourthwall, or Wix store and walks away, Kit catches it and sends them an email with the exact products they left behind, their prices, and a direct link back to checkout.

Why it matters:

Automated personalized emails like this generate up to 3x more revenue than generic broadcasts because they reach people in the moment they’re engaged. Recovered and lost tags are applied automatically, so you can see in dollars what the sequence is earning you. And it runs inside your existing Kit automations, meaning no new tool to manage.

What’s coming next:

Abandoned checkout is the first use case. Course reminders, event follow-ups, and podcast episode drops are on the way.

Availability:

Live today on the Creator and Pro plans for Shopify, Fourthwall, and Wix.

New landing page editor

What it is:

A ground-up rebuild of Kit’s landing page editor that’s faster to set up, much more flexible, with a full set of new templates built for how creators actually use them.

Why it matters:

Landing pages are where most subscriber relationships start. The better that first impression, the more valuable everything that follows. And because pages are built inside Kit, every subscriber who signs up flows directly into your list and works with your automations and engagement data from day one.

What’s coming next:

AI-assisted building, direct sales from any page, and deeper app connections so your whole Kit stack can work from a single URL.

Availability:

Live in beta today, free and unlimited on every plan, including the Newsletter Plan.

Six new apps in the Kit App Store

The Kit App Store now has 64 apps. Six new ones launched today:

CRM with HubSpot

Bring your CRM and your email list together. Contacts sync, custom fields map across, and CRM actions trigger automatically. Someone books a discovery call, a new lead is created in HubSpot. Someone buys, a new deal is logged. This has been one of the most-requested integrations from our community for a long time. Available on Pro.

Community with Patreon

Patreon members sync into Kit automatically with their tier, status, and lifetime support data. Trigger automations on tier changes. Send a Patreon message from inside Kit. Embed live membership tiers into your emails.

Events with Luma and Eventbrite

Event registrants and ticket buyers sync into Kit automatically, tagged by event with purchase data attached. Trigger a sequence the moment someone signs up. Embed live event details into your emails as a content block. Learn more about how to enable with Luma and Eventbrite.

SMS marketing with SlickText

SMS directly from Kit with SlickText. For the moments when a text just lands better than an email—a last-minute seat at a live event, a flash sale closing in an hour, a VIP invite you want to feel personal.

Turn social media followers into subscribers with Gro

Grow your email list from comment-to-DM campaign flows on Instagram and Facebook. Better yet, sync all your subscribers’ Instagram handles too to get a full understanding of who your subscribers are. Learn more about how to enable with Gro.

API updates for your custom app

What’s new:

Automations can now be built on top of any installed app, so a creator gets a working automation the moment they install one. If you have a developer on your team or a workflow that doesn’t exist yet, you can build it directly on top of Kit.

Coming soon:

We’re also rolling out improvements for the people on your team who help run your business. More on this soon.

Kit Studios NYC

What it is:

Our third creator studio, joining Kit Studios Boise and Chicago. Kit Studios NYC officially opens this month. A fully-equipped production space in the heart of New York City, free for Kit creators on any paid plan.

What’s inside Kit Studios NYC

Kit Studios NYC is a professional video and podcast studio with varied backgrounds and setups in Manhattan’s Flatiron District. There are multi-person configurations for podcasts, panel discussions, and interviews—everything a creator needs to record an online course, YouTube video, podcast, social video, or more. Professional lighting and audio are already dialed in, so you trade tech setup time for actual creative time. Every room comes with professional cameras, microphones, and lighting already set up. Walk in, hit record, and walk out with content that sounds and looks like you invested in it—because your Kit plan already did.

Why it matters:

Most creators producing video and podcast content are either spending thousands on equipment they don’t have time to master, or losing hours to setup before they ever hit record. Kit Studios lets you skip all of it. Show up, we handle the production tech, and you focus on what your audience actually wants.

Availability:

Free for Kit creators on Creator and Pro plans. Whether you’re a New Yorker or just passing through, the studio is yours to use.

Your audience, uncovered

The common thread across everything we shipped today: your list is more valuable than you think. Kit now gives you the tools to see that clearly and act on it.

The subscriber you found in Signals is the same person who bought from your Shopify store last month, showed up to your last event, and appears as one of your most loyal readers in analytics.

Kit MCP can surface all of that in a single conversation and help you act on it—tag them, start an automation, draft an outreach email—without leaving your AI tool. That’s the 360-degree view of your audience we’re building toward: not just what they clicked, but who they are, what they’ve bought, and where they came from. All in one place, getting richer the longer you use Kit.

And when you want to build relationships in person, Kit Studios NYC adds a third physical space to come together, record, and collaborate with other creators on the platform.

Each of these launches is useful on its own. Together, they make Kit a platform that gets smarter the longer you use it.

Where to start

If you’re already on Kit, the fastest wins today are:

• Get early access of the Subscriber Signals (Pro)
• Explore the new Engagement Analytics dashboards in your reporting tab (Pro)
• Set up SMS with Slicktext
• Activate your CRM inside Kit with Hubspot
• Manage your next event with Eventbrite or Luma
• Sync your Patreon community to Kit
• Connect Kit MCP to your AI tool of choice (Creator and Pro)
• Explore newsletter sponsorship opportunities inside your account (Creator and Pro)
• Try out the new landing page editor in your Kit account (any plans)
• Book a session at Kit Studios NYC starting June 15 (Creator and Pro)

If you’re not on Kit yet, you can start free on the Newsletter Plan and build on Kit from day one. The Craft + Commerce 2026 keynote replay will be linked below as soon as it’s live.

Original source

Newsletter sponsorships are becoming one of the fastest-growing revenue streams for creators, but many creators worry about sacrificing audience trust for ad revenue.

Kit’s newsletter sponsorships helps creators monetize newsletters with relevant sponsors while keeping full control over which brands appear in their emails. Three creators share what running newsletter sponsorship has actually looked like in their newsletters, and why being able to say “no” was the part that sold them on saying “yes.”

Your newsletter is the most valuable thing you’ve built. It’s a direct line to the people who chose to hear from you, and the trust they hand you when they hit subscribe is what makes every email worth opening.

Most ad networks ask you to spend that trust like it’s a renewable resource. They optimize for reach. They push whatever fills inventory. And they hand you a choice no creator should have to make: take the money, or protect the relationship.

We’ve spent the last few years trying to build a version of newsletter advertising that doesn’t force that trade. Every time we asked creators what would make sponsorships work for them, they told us the same two things. Bring me brands that actually fit my audience. And let me decide which ones run.

That’s what newsletter sponsorships is.

What is Kit’s newsletter sponsorships?

Here’s how it works. Relevant brand offers come straight to you, matched to your niche, your content, and how your subscribers actually engage. You review each one, approve the ones you want to run, and decide where the ad lands in your broadcast.

If a brand doesn’t fit, you pass and a different one comes along. The matching, the payouts, and the reporting happen in the background, with no outreach, no negotiation, and no contracts to chase.

The marketplace today already includes Lovable, Superhuman, and Morning Brew, with more being added as we grow. And for most creators, even a handful of sponsorships a month can offset a meaningful portion of their Kit subscription, without ever putting the relationship with their readers at risk.

Here’s what that’s looked like for three creators using it now.

How creators monetize newsletters without hurting audience trust

How Katie Cooksey uses newsletter sponsorships as a recurring revenue stream

Katie Cooksey has been running a Kroger couponing site since 2009. Her 77,000-person newsletter goes out every single day with deal alerts, and her Saturday Kroger ad preview—a sneak peek at the next week’s sales—pulls her highest open rates of the week. Around 30% on a normal send.

She’s been doing sponsored content for over a decade, ever since Crest reached out about a 99-cent toothpaste promo back in 2012. So newsletter sponsorships wasn’t a stretch for her. It was diversification.

“I’m always looking for new revenue sources,” she said. “I thought it would be a good way to offset just the cost of Kit. And my audience is used to seeing ads, so it didn’t really feel like it would be invasive or take away from the messaging.

She’d worried, briefly, that the ads might land wrong. They haven’t.

“I have not had one single complaint about it ever,” she says.

What surprised her most was which sponsors actually converted. She expected couponing-adjacent brands to win. Instead, her readers clicked on things she never would have predicted: AI courses, an investment platform called Masterworks. These brands seemingly don’t have anything to do with her niche but are great fits for her audience.

Newsletter sponsorships matches by behavior, not just topic, which means your audience’s curiosity gets to do some of the work.

How Tori Avey protects audience trust while monetizing her newsletter

Tori Avey has been writing about Mediterranean, Middle Eastern, and Jewish food since 2010. With a deeply loyal audience that includes a sizable kosher Jewish segment, anything that touches her newsletter touches the relationship she’s built with them.

So she was nervous about running ads in it.

“It was actually my biggest concern when we started,” she says. “I’ve really done very few sponsored posts throughout the life of the site. I only do it if I truly connect with a brand and feel comfortable promoting it. So this was new to me, to be promoting newer brands.”

What changed her mind was being able to preview every placement before it went out, and pass on the ones that didn’t feel right.

Her team also frames each placement carefully. Every ad goes out under a “thanks to this sponsor of our newsletter this week” intro, so readers know the trade: free content in exchange for one relevant brand showing up in their inbox.The pushback she’d braced for never materialized.

What did surprise her was which brand performed best. She’d assumed anything outside food would be a stretch for her audience. Instead, the top performer in her newsletter sponsorships so far has been Superhuman, an email productivity tool with no obvious connection to Mediterranean cooking. And it’s outperformed every other brand she’s run, consistently.

I was surprised by which ads resonated with my audience. Just because a brand isn’t in your niche doesn’t mean your subscribers won’t respond—people don’t live in one lane.

That’s exactly what newsletter sponsorships is built around: matching by behavior, not just topic. The brand that looks off-niche on paper might be the one that earns the most for you.

Tori sees newsletter sponsorships as part of a longer arc with Kit. “We see Kit as a longer-term partner,” she says. “We’ve really enjoyed working with you and have seen a lot of benefit to working with the whole Kit system, not just the ads.”

Her advice to other creators who are nervous: “Every audience is different and unique—you don’t know until you try it.”

How Huber Bongolan curates newsletter sponsors like personal recommendations

Huber Bongolan writes Credible CRE, a commercial real estate finance newsletter that’s grown to 70,000 subscribers, entirely as a passion project alongside a full-time day job. He sends every Monday and Thursday.

For him, newsletter sponsorships is partly subscription offset and partly a vote of confidence his audience can feel.

“Cool, free money—that’s great,” he says. But the part he talks about more is the legitimacy. A reader once messaged him after seeing a Morning Brew ad in his broadcast: “Morning Brew is sponsoring you? Like, dude—how do you know Morning Brew?”

But that legitimacy only works if every brand fits. So he treats every offer like a personal recommendation.

I try to follow every single person that I’m putting an ad on for, or at least look them up. That way, if someone were to ask me what they do, I’d have an answer.

He places his sponsorships about a third of the way down each broadcast, not at the top where it would feel pushy, not at the bottom where no one would see it. He balances them against the direct sponsorships he already has lined up from friends and colleagues.

When the question of auto-approving recurring brands came up, he laughed. “I don’t even automate my bill pays. I would not automate approving brands.”

That’s the control piece. You decide which brands run, where they appear, and when. If something feels off, you pass.

Today, it’s supplementary, extra money on top of a passion project. But he sees the path forward. “I would like it to become a more meaningful revenue source for me in the future,” he says.

Why creators need more control over newsletter advertising: Earn from your newsletter, without comprise

There’s a version of newsletter advertising where brands buy as much reach as they can get. Creators take whatever shows up. Subscribers get ads for products they have no interest in. The campaign hits its impression target, and nobody actually wins.

That’s not what we built.

More ads to more people doesn’t equal more revenue. The right ads to the right people does.

newsletter sponsorships is built with that in mind. Brand offers reach you because the matching evaluated your niche, your content, and how your subscribers actually engage and decided your list is the right place for that campaign to land.

You’re always in the driver seat. You determine if a brand is a right fit for your voice, business, and ultimately, your audience. Because when the fit is right, your audience clicks. When your audience clicks, brands come back, and more brands like them show up too. Your earnings compound on the back of relevance, not volume.

With newsletter sponsorships, every offer that reaches you is one we believe actually fits, and even then, the call is still yours.

That’s the trade we wanted to make possible: earn from your newsletter, without compromising what makes it worth reading.

Turn it on

Newsletter sponsorships are available now inside Kit on the Creator and Pro plans. Start exploring brands you want to work with, express interest in campaigns, and we will send offers that are the right fit for your audience. Set up newsletter sponsorships in Kit.

Frequently asked questions

What are newsletter sponsorships?

Newsletter sponsorships are paid placements where a brand pays a creator to feature their product or service in a newsletter. The creator earns revenue; the brand gets in front of an audience that already chose to be there. They typically appear as a short ad block with copy and an image and they’re priced per click, so creators get paid every time the ad is clicked.

How do newsletter sponsorships work?

The basic shape is the same across platforms: a brand wants to reach your subscribers, you agree to run an ad for them, and you get paid based on performance or placement.

With newsletter sponsorships in Kit, the workflow is handled for you. You explore campaigns, Kit’s matching sends you offers from brands that fit your niche and audience, you approve the ones you want to run, and you choose where the ad lands in your broadcast. Kit tracks performance and pays you monthly. There’s no outreach, no negotiation, and no contracts on your end.

How do creators monetize newsletters?

Most creators stack a few revenue streams rather than relying on one. The common ones: paid subscriptions, digital products and courses, affiliate links, services like coaching, and sponsorships. newsletter sponsorships pair well with the others because they earn from emails you’ve already built—every send becomes a small revenue moment without requiring a new product launch.

Are newsletter ads worth it?

For creators with an engaged list, yes, as long as you have control over which ads run and how they appear. Tori Avey was nervous about running ads in her food newsletter and ended up with almost no pushback because every placement was previewed and framed transparently. Katie Cooksey expected complaints from her couponing audience and has had zero. When the brands fit and the creator stays in control, the trust hit creators feared doesn’t show up.

How do you add sponsors to a newsletter?

Two paths. You can pitch brands directly: researching companies, sending outreach, negotiating rates, drafting contracts, which can earn well at scale but takes real time and requires you to have an established audience and business. Or you can use a sponsorship platform that handles matching and payouts for you. Inside Kit, you turn on newsletter sponsorships, express your interest in brands you want to work with, and approve the offers that come your way. Each approved ad gets placed in a broadcast you choose.

How do creators avoid losing audience trust with ads?

Three things matter most: relevance (brands that actually fit your audience, not whatever ad network fills the inventory), transparency (name the sponsor, signal the trade—Tori does this with a “thanks to this sponsor of our newsletter this week” intro), and selectivity (the freedom to pass on any brand that doesn’t feel right). newsletter sponsorships was built around all three. If a brand doesn’t fit, you pass.

What’s the best newsletter sponsorship platform?

Look for a platform that gives you full approval over every brand that runs, matches you to advertisers based on how your audience actually engages, handles payouts and reporting in the background, and is honest about how scaled its marketplace is. Newsletter sponsorships in Kit was built around all four. You explore campaigns, get brand offers, decide which ones run, and your relationship with your subscribers stays yours.

Set up newsletter sponsorships in Kit.

Original source

Engagement analytics

Feature

Open rates tell you what happened. Engagement Analytics tells you how your subscribers interact with your content. The new analytics dashboard in Kit gives you a deeper view of how your subscribers engage over time—who's staying active, who's going dormant, and where your best subscribers are actually coming from.

• Audience engagement breakdown: See who's newly engaged, recurring, or going dark, week over week
• Cohort retention table: Track how engagement holds up in the weeks after someone first subscribes
• Attribution breakdowns: Trace your most engaged subscribers back to the source: form, channel, or referrer

Advanced charts and filtering are Pro-only.

Explore the new engagement analytics now.

Original source

What wasn’t working

Landing pages have been part of Kit since the beginning. They’ve helped you launch waitlists, capture downloads, and grow your list without having to wire up a separate website.

But if you’ve built one recently, you already know what we know. The editor hasn’t kept up. It feels dated, the templates are limited, and the page you publish doesn’t always look as good as the emails it leads to.

So we’re rebuilding it. The new landing page builder is in public beta starting this week, and you can get early access today. Learn more from our founder, Nathan Barry.

When we sat down with creators to talk through where landing pages were falling short, three things came up over and over.

The editor felt clunky. Small things took too many clicks. Bigger things (moving a section, changing a layout, adjusting spacing) meant working around the tool instead of with it.

The template library was thin. Creators with very different businesses kept landing on the same handful of starting points, and most still needed heavy customization to feel on-brand.

And the visual flexibility wasn’t there. Colors, fonts, and layout choices were limited, which meant the page you published often didn’t reflect the brand you’ve spent years building.

We heard it in support tickets. We heard it in churn surveys. We heard it on calls with the people who’d left us for another tool. When the same feedback comes back that consistently, the right move isn’t another patch. It’s a rebuild.

What’s coming

Here’s what’s shipping in the new landing page builder, with general availability landing at Craft + Commerce on June 11.

1. A full editor rebuild. A modern, flexible editor designed for the way you actually work, with fewer clicks, faster edits, and the ability to fully customize the design of every page.

2. More than 20 templates, built around the use cases we see most often: waitlists, eBook downloads, webinar signups, and newsletter subscriptions. Templates that look intentional before you change a thing, and stay on-brand after you do.

3. Visual customization that doesn’t require code. Colors, fonts, and layout you can shape directly in the editor. Your landing page should look as considered as the emails you send, and now it can.

To be clear about what this is and isn’t: this brings landing pages to where they should have been. Other platforms have had a modern editor for a while. We’re catching up on the basics our creators have been asking for, and we’d rather say that plainly than dress it up.

Where Kit is still different

When someone signs up on a Kit landing page, they’re not just on a list. They’re tagged, sorted, and moving through the right sequence in the same platform you used to build the page. Your webinar signup triggers your reminder sequence. Your eBook download delivers the file and starts the nurture flow. Your waitlist quietly grows the segment you’ll launch to next month.

No CSV exports. No connecting a separate email tool. No manual follow-up. The page, the list, and the automation are the same product, working together from the moment someone hits subscribe.

That part hasn’t changed. It’s just finally paired with a builder worthy of it.

Building this one with you

We’re not waiting for a polished reveal to bring you in.

Over the next four weeks, we’re building in public. You’ll see template designs before they’re locked in, and you’ll get to vote on which ones we build first. You’ll see screenshots of features being shaped. You’ll see the design decisions, the tradeoffs, and the work-in-progress moments most launches hide.

We did this two years ago with the rebrand from ConvertKit to Kit, and it taught us something.

When creators are part of the process, the product gets better and so does the launch. So we’re doing it again, with you, not at you.

We just launched a full preview of the first Landing Page templates we’re building on Instagram. Head over and let us know your vote.

How to get early access

You can join the waitlist here to be one of the first to get early access.

If you’re an existing Kit customer, keep an eye out for an email from us with a link to opt into the beta. You’ll get access to the new builder, the starter set of templates, and a direct line to share feedback that shapes what ultimately ships.

If you left Kit a while back because of how landing pages looked, we’d especially like to hear from you. The reasons you left then are the reasons we’re building this now.

This is one of the most-requested rebuilds in Kit’s history. We’re glad it’s finally here, and even more glad it’s getting built with you.

Original source

Kit is an email-first operating system for serious creators—and now developers can extend it through the Kit App Store and V4 API.

The Kit developer platform allows you to build apps, email editor plugins, AI tools, and data dashboards that integrate directly into Kit’s core functionality.

What is the Kit App Store?

The Kit App Store is a developer ecosystem that allows third-party apps to integrate directly into Kit’s dashboard, email editor, and subscriber data system. Developers can use the Kit V4 API to build apps that creators install and use inside their Kit account.

What you can build with the Kit API

Want to get your app in front of thousands of creators? The $250 billion creator economy shows no signs of slowing down. Kit is the email marketing platform home to 600,000+ creators who send 2.5 billion emails on average and earn $1.2 million in sales per month—this is the audience you can reach with your app to drive new growth and revenue.

Our self-serve app developer platform is now in open beta for everyone to access with our brand new V4 API. You’ll find a new Developer Settings tab under you account settings to get started with your app. If you can think it, you can build it.

With our app developer platform, you can create an app that…

• Manage subscribers via the Kit API
• Track purchases and commerce events
• Create, schedule, and target broadcast emails programmatically
• Build email editor plugins
• Use bulk endpoints for tags, subscribers, and custom fields
• Automate workflows using API keys

Apps can also integrate with Kit Commerce to track purchases and revenue events in real time.

And there’s much more to come. You can expect more access to email data, bulk endpoints, plugin environments for the dashboard and content library, paid app support with unified billing, and more as we continue to develop our developer ecosystem. Read more about the app store and start building today.

We want you to be excited to build apps on Kit and for our creators to be excited about your apps as well, so keep sharing your feedback and let us know what we should prioritize to make this the best ecosystem for creators.

Different types of apps you can build

Email editor plugins

No other platforms have apps that directly inject into its functionality. With Kit, you can build an app that plugs content from a third-party directly into our email editor. Once your app is installed, your app’s content will be directly available in the email content blocks for creators to add into their email.

Mighty Networks

Creators can install Mighty’s app to automatically sync and tag Mighty members into their Kit, and easily pull content pieces, like Events and Member Spotlights, from their Mighty Network course or community straight into their Kit newsletter and email sequences.

Senja

Already have designed image and video testimonials you’ve collected in Senja? Creators can install the Senja app and add them into their email. No need to go back and forth or do any additional formatting.

AI-driven

AI-driven apps are especially powerful for creators building newsletters, courses, and digital products. Developers can build AI email writing tools, newsletter assistants, and content repurposing engines directly into Kit.

For example, you can create an app that pulls in a creator’s content to train an AI model that helps them with future content creation—an email, video, or more.

Wordsmith

Creators have to juggle creating so many different types of content. Create an app like Wordsmith that takes their video content on YouTube to train an AI-model that helps them with the newsletter content that they also have to manage.

Lex

Emails are the core connection creators have with their audience. Lex is an AI writing app that helps creators write in their own voice based on past emails they’ve sent.

New functionality and interface

Take the information and data in Kit and create a new user interface that gives creators different functionality that they need in their business. Endless possibilities to organize subscribers, view data, and more.

Broadcast Boost

Data gives creators more insight into the next step they should take. Broadcast Boost built a different interface that shows a creator’s list of email and allows them to sort by email performance.

Kitboard

Build a separate Kanban view like Kitboard did for creators who need a CRM. Utilize Kit’s subscriber and tagging system for creators to look at what’s in their sales pipeline and quickly take action from their inbox.

Extend what creators can do on Kit

Our new app store represents an ecosystem for creators that goes beyond a simple integration. Apps do more than just sync subscribers from other tools to Kit. Apps also allow creators to work and use other tools directly inside Kit, so there’s no need to jump back and forth when they’re working on an email.

Just like the creator economy, our app store is built on a network of creators amplifying each other’s work and solving problems together. Our app store is open to developers across all niches of all shapes and sizes to build, test, and launch their own apps on Kit and reach thousands of creators.

Kit’s app store opens up a world of opportunities and functionality for creators to do their best work and for developers to build and expand their business—a win-win for the creator economy.

Start building your app with the Kit V4 API and launch in the Kit App Store today.

Original source

2025 was a year of building systems that let you focus on the work only you can do. While other platforms chase feature bloat, we focused on what professional creators actually need: email marketing tools that automate your growth, connect your creator business, and help you serve your audience without burning out.

Here’s every way Kit leveled up this year:

• Grow your email list through smarter, more personal automation
• Send better emails that drive engagement and results
• Turn your expertise into scalable revenue
• Build automations that run your business in the background
• Stay organized as you scale your creator business

Grow your email list through smarter, more personal automation

Your email list is your most valuable business asset because it’s the one audience you actually own. This year, we made it easier to grow that audience on your terms with creator email tools that work in the background while you focus on creating.

AI-powered Recommendations matching

Recommendations got smarter with AI-powered matching that connects you with creators whose work genuinely aligns with yours. See growth through trusted referrals, not algorithm roulette.

Better attribution and UTM tracking

Attribution tracking now actually tells you what’s working. UTM parameters flow through forms, landing pages, and exports. Referral source data shows you which campaigns, posts, or partnerships are bringing in subscribers. Campaign tracking works across all touchpoints so there’s no more guessing where your growth comes from.

Referral growth tools for professional creators

The Creator Network expanded to give you more control over your growth partnerships. You can find creators by locations for local meetups and collaborations, dismiss poor-fit matches, and see exactly who’s recommending you back. Better matching algorithms mean you connect with creators who share your values and audience. It’s newsletter creator platform growth that feels natural, not forced.

A place to create

But our launches went beyond our product. We brought Kit Studios to Chicago as a free, fully-equipped production space for Kit Creator and Creator Pro customers. With five custom-designed studios, each tailored to different creative needs, Kit Studios is a haven to produce content that aligns with your brand and helps your business grow.

Send better emails that drive engagement and results

Your subscribers aren’t numbers. They’re real people who chose to hear from you. This year, we gave you more email marketing for creators tools to honor that choice with emails that feel personal, not mass-produced.

Real-time collaboration tools

Real-time collaboration for Creator Pro means you can edit newsletters together with your team, with instant updates so everyone sees changes as they happen. Multiple team members can work in the same email simultaneously. Other benefits like edit locking prevents conflicts when multiple people are working and version history means you can revert changes if something goes sideways.

Advanced A/B testing for subject lines and content

A/B testing now goes deeper. Test up to five subject lines (up from two) on Creator Pro. But here’s what matters more: you can now A/B test email body content to optimize layouts, images, and calls-to-action. And, AI-powered subject line suggestions help you start with better options.

Upgraded broadcast analytics and workflow features

The new table view lets you compare metrics across campaigns at a glance. Additionally, video embedding got cleaner as URL videos now appear as clickable previews only, keeping your emails focused.

More engaging email creation with new apps and integrations

The GIPHY app brings GIF search directly into your email editor. The Pinterest app lets you pull from your Pinterest library. The Custom Fonts app keeps your brand consistent across every email.

These aren’t just flashy additions. They’re the kind of small updates that can make your emails stand out in a crowded inbox every week.

Turn your expertise into scalable revenue

Algorithms don’t pay your mortgage. Your expertise does. This year, we doubled down on helping you monetize your knowledge directly with monetization tools for creators that actually convert.

New Commerce features that boost conversions

Kit Commerce got more flexible. You can duplicate products to launch variations faster, set coupon expiration dates, add suggested pricing for Pay What You Want offers, and cancellation notifications let you follow up thoughtfully. Lastly, URL-based fulfillment works for products hosted elsewhere. These are the details that turn a decent checkout experience into one that actually converts.

More ways to sell: Shopify, Wix, Fourthwall, and more

The Shopify app now embeds products, syncs purchase data, and triggers automations. The Wix app syncs leads and customer data, and sets up abandon checkout automations. The Fourthwall app syncs purchases and memberships. Your sales data flows into Kit automatically, powering smarter creator automations without you lifting a finger.

Course creation tools for teachers and coaches

The Thinkific app syncs student data, embeds course modules, and tracks revenue. CertFusion automates certificate delivery. GroupApp helps you build courses and coaching programs. TeachKit lets you create free courses as lead magnets. If you teach what you know, you can now deliver it all through Kit, making course creators email marketing seamless.

Monetization automations built for creators

Hello Audio turns your content into private podcasts for paid subscribers. Newsfiliate automates Amazon affiliate income. Magnetify uses AI to help you create lead magnets. Spillt gives food bloggers a premium, ad-free experience for their paying fans. The Calendly app handles real-time scheduling and triggers booking-based automations. The Add to Calendar app makes it one click for people to save your events.

Want to try these 60+ updates?

Start your free trial of Kit and see how these creator business tools can help you work less and earn more.

Build automations that run your business in the background

Email marketing automations aren’t about being impersonal—they’re about having systems that let you be personal at scale.

New automation triggers across your entire stack

Typeform survey completions and specific answer responses start targeted flows. Thinkific course progression triggers congratulations and upsells. Shopify purchases tag buyers instantly. IFTTT connects 1,000+ tools you already use. Zapier app improvements give you expanded field options and referrer UTM data for better attribution. The Linktree app syncs leads automatically.

These creator commerce tools connect every part of your business.

Kit App Store upgrades

One-click authentication means you have less time wrestling with integrations. Centralized Kit App Store management makes it simple to connect the creator economy tools you already use.

AI content tools that save hours every week

Kawara drafts newsletter content from your YouTube videos using AI. Or use Lex to draft newsletter content directly in your voice. The Senja app collects testimonials that become social proof in your emails.

These automations are how you get your time back. They’re how you stop trading hours for dollars and start building systems that grow your revenue while you’re recording a podcast, writing your next book, or spending time with your family.

Stay organized as you scale your creator business

As your business grows, organization becomes your bottleneck. This year, we built features that help you stay on top of your business without drowning in complexity.

New folders and management tools

Organize tags, segments, and products into folders and unlock the ability to bulk select and delete. You also have cleaner interfaces for tag and segment management as well as one-click creation and editing.

These feel like small wins until you’re managing 50 tags and suddenly they become the difference between clarity and chaos.

Smarter account monitoring

The enhanced Kit App Store interface makes it easier to find and connect the tools that matter to your business. Additionally, should your list size change, you can always change your plan so you’re only paying for your active subscribers.

Advanced analytics to guide decisions

Make informed decisions with the AmplifyKit app, which allows you to see visual campaign planning and performance insights. Attribution data in subscriber list exports also shows you which sources bring your best customers. Additionally, the Whatsdash app creates custom dashboards for your Kit data. Overall API improvements on Creator Pro give you granular broadcast stats for deep analysis.

What this year was really about

60+ product updates might sound like a lot. But every single one came from listening to you—to creators who are running real businesses, who need tools that actually solve problems instead of adding complexity.

You told us you needed better collaboration. We built real-time editing.

You told us you needed smarter growth. We improved Recommendations with AI matching and better attribution.

You told us you needed to monetize without feeling salesy. We expanded Commerce and added integrations that make selling feel natural.

You asked us for more apps and integrations. We shipped 53 to give you connected workflows without the overwhelm.

You told us to fix the small, everyday things. We gave you bulk delete and folders for tags and segments, and most importantly, we made the preview text a lot more accessible.

This is what we mean when we say Kit is the best email marketing platform for creators who mean business. Not creators chasing vanity metrics. Not people treating content like a hobby. Creators like you who are running full-time businesses, serving real audiences, building revenue streams that scale without stealing your life.

What’s coming in 2026

2026 will bring more tools and improve existing ones that help you work less and earn more. More ways to automate repetitive work. More integrations that connect your whole business. More features that respect your time and your audience.

Because at the end of the day, this isn’t about checking boxes on a feature list. It’s about giving you back the time and energy to do the work only you can do: the writing, teaching, creating, and serving that makes your business matter.

Ready to put these tools to work?

Migrate to Kit now

Original source