Semrush Release Notes

New enterprise solution combines deep technical crawling, continuous monitoring, and market-leading search data to safeguard brand visibility in the AI era

Semrush (NYSE: SEMR), the leading online visibility management SaaS platform, today announced the general availability of Semrush Enterprise Site Intelligence, a site health and monitoring solution designed to keep websites technically prepared, visible, and resilient in the new era of AI and search.

Importance of A Healthy Website

A brand’s website is its most valuable digital asset, the foundation of discoverability and growth. With Semrush data showing AI Overviews now appear in more than 13% of Google searches, and fewer than 1 in 5 brands are consistently cited by AI systems, a broken site means broken visibility.

Traditional SEO audits provide rankings and crawlability checks at smaller scales, and often overlook whether content can be correctly processed by AI or meets compliance and accessibility requirements. Site Intelligence closes that gap for enterprises by combining large-scale crawling, continuous monitoring, accessibility checks, and real-world performance metrics in one view. Built on Ryte’s proven crawling foundation and fully integrated into Semrush Enterprise, it allows teams to detect, prioritize, and resolve issues before they undermine visibility and revenue.

“AI systems and search engines treat technical gaps as red flags. By surfacing those issues early, Site Intelligence helps brands maintain a healthy site and safeguard visibility before it slips – whether in rankings or AI-generated answers. With general availability, enterprise marketers can now make Site Intelligence a core part of their site health strategy and safeguard their brand better than ever before.” Vitalii Obishchenko, Chief Product Officer at Semrush

End-to-End Capabilities

With a powerful data foundation that includes 26B keywords, 800M domains, 43T backlinks, clickstream, and LLM signals, Site Intelligence offers customers the comprehensive capability to win. Customers can now access:

• Enterprise-scale crawling: Millions of pages crawled monthly, with full
• Continuous monitoring: Daily and on-demand audits to detect issues before rankings, compliance, or revenue are impacted.
• Advanced crawl analytics: Historic Data Explorer, segmentation by site sections, and side-by-side crawl comparisons to track change over time.
• Accessibility & compliance audits: Integrated checks for alt text, mobile tap targets, legibility, and inclusivity.
• Customizable dashboards & reports: Flexible reporting tailored to SEO, Dev, Marketing, and Compliance teams.
• Collaboration toolkit: Break down silos with built-in cross-team workflows, replacing fragmented tools.

Meaningful Customer Results

Site Intelligence Beta launched mid-August, and customers are seeing an average uplift of:

• Site Intelligence Beta launched mid-August, and customers are seeing an average uplift of:
  • +93% more clicks from search results, driven by continuous monitoring and crawl-by-crawl analysis that surface hidden technical blockers.
  • +60% longer website sessions, powered by advanced segmentation that pinpoints and fixes the issues hurting user journeys.
  • +97% higher ROI from site improvements, achieved through flexible reporting and integrated collaboration tools that turn insights into action fast.

Availability

Site Intelligence is now available to all new and existing users.

• Visit Semrush Enterprise Site Intelligence
• Request a Demo

Semrush has added CallRail, a call tracking and lead engagement platform used by more than 220,000 businesses worldwide, to its App Center.

The G2 leader in inbound call tracking since 2018, CallRail’s tracking and analytics software for phone calls and web forms helps measure marketing ROI with precision, while delivering deep AI-powered insights from a business's rich conversation data.

Track calls, capture leads, and optimize marketing budget with confidence

Even in a digital world, most people want to talk. Voice makes up more than half of customer interactions, according to recent research. In some industries, it’s up to 70%.

CallRail uses AI to help SMBs, marketing teams, and agencies optimize their conversational marketing. It attributes each phone call and form submission to its place in the marketing journey, using conversation insights to better understand your audience.

What CallRail offers:

• Call Tracking: Attribute every call to the right campaign, keyword, or source, to see exactly which marketing is driving results and make smarter investment decisions.
• Form Tracking: Connect form submissions to campaigns and keywords across online and offline touchpoints, for full visibility into the customer journey.
• Conversation Intelligence: Automatically transcribe and analyze calls with AI to quickly spot promising leads and uncover valuable trends.
• Premium Conversation Intelligence: Save time with AI-generated call summaries, sentiment analysis, and trend insights, and better understand your customers’ behavior.
• Convert Assist: Go from conversations to conversions, with AI-powered next steps, ready-to-send follow-ups, and real-time coaching that helps your team engage with customers more effectively.

Built for businesses of all sizes

CallRail benefits a wide range of businesses:

• Small and Medium-Sized Businesses (SMBs): Find new clients and high-quality leads, make smarter budget decisions, and improve customer experiences.
• Agencies (of all sizes): Manage campaigns across multiple accounts from a single platform, prove ROI to clients with clear dashboards, and optimize performance through keyword tracking and tagging.

How to get the most from CallRail

With CallRail, you can see exactly which campaigns bring in high-quality calls. It gives you the data and insights to cut underperformers for efficiency, and invest in what works, lowering your cost per lead and boosting ROI. Best of all, with CallRail in the Semrush App Center, you can do it all from a single, standalone app with no need for additional integrations.

Explore CallRail

Semrush is introducing Model Context Protocol (MCP) Server compatibility for its Trends and Standard APIs, making it easier than ever to bring Semrush insights directly into AI-powered workflows. The Trends API offers market and competitive intelligence—from traffic and audience data to growth benchmarks—while the Standard API delivers core SEO, keyword, backlink, and domain analytics for research, monitoring, and reporting. With MCP (Model Context Protocol) Server support, AI assistants like Claude and Cursor, and other LLM-powered tools in future can now pull Semrush data instantly — no complex coding, no custom integrations, no manual setup.

How the MCP Server Improves Data Accessibility APIs have always been powerful, but not always accessible. Traditional setups often required weeks of developer time and multiple integrations. MCP Server changes that. Acting as a universal connector between Semrush APIs and AI agents, it cuts integration time down to minutes. This functionality offers users:

• A one-time setup, reusable across agents. The MCP Server connects Semrush APIs (Trends or Standard) to AI agents, providing consistent, ready-to-go data access.
• Plug-and-play AI insight access. With the MCP Server, coding and technical setups are a thing of the past. Users can simply connect the MCP Server and begin asking the AI agent for insights.
• Context-aware results. Semrush Data is fed into the AI’s prompt so the model instantly understands and delivers more accurate and better informed responses. By replacing complex, one-off builds with a single AI-ready connection, the MCP Server puts Semrush’s full range of insights within reach of more teams—from enterprise marketers to agencies automating client reports—without the steep learning curve.

How the New MCP Server Lets Users Do More With Semrush Data The MCP Server opens ample new possibilities for leveraging Semrush data inside existing tools and workflows. Here are just a few application examples:

• SEO Opportunity Detection. Connect the MCP Server to enable AI agents to scan keyword and backlink data daily. In turn, agents can flag ranking drops and high-impact opportunities before they affect website performance.
• Traffic Change Alerts. Use the MCP Server and program an AI agent to provide instant competitor performance breakdowns and automated notifications when their traffic spikes.
• Fully Automated Monthly Reports. With Semrush data syndicating, AI agents are able compile traffic or SEO performance reports in Google Docs or Notion, complete with competitive benchmarks, ready for review and client delivery.
• Embedded Competitive Intelligence in SaaS Products. Add Semrush data directly into product dashboards, reports, or analytics features—no custom connector needed. Of course, this is only a starting point. From on-demand answers to fully automated reporting pipelines, the MCP Server + Semrush APIs reduce complexity and help turn data into decisions.

Availability

MCP Server access is included with an API subscription—either Standard (via the SEO Business plan) or Trends (Basic or Premium)—allowing users to start exploring AI integrations right away. Learn more about the Trends and Standard APIs and how to use the MCP Server in our documentation.