Semrush Release Notes

New integration deepens market-leading LLM coverage, giving brands a more complete view of their AI search visibility.

Semrush Enterprise AI Optimization (AIO) now includes complete visibility tracking and optimization capabilities for Microsoft Copilot. This expands the solutions coverage further across major LLMs and further cements its role as the industry’s most comprehensive AI search performance solution.

This enhancement gives marketers visibility into how their brands appear inside the Microsoft ecosystem, where Copilot is embedded across millions of work devices, personal PCs, and software. The result: a more complete, more accurate, and more actionable picture of a brand’s true AI presence.

A More Complete View of AI Discovery

With Copilot’s integration, AIO now expands the view available to brands into one of the most widely distributed AI environments. This matters for enterprise brands, because every new surface where users search represents another place to lose—or gain—market share.

Deepening Market Leadership Through Innovation

This update reinforces Semrush Enterprise’s position as an innovation leader in AI search intelligence.

This is a meaningful expansion that sharpens the accuracy and strategic value of the entire AIO platform. With each new model added, enterprises get even more reliable, holistic intelligence to guide content, SEO, and brand strategies.

Even More Granular, Holistic Performance Analysis

By integrating Copilot, AIO now offers the most complete multi-LLM visibility dataset available, giving enterprise brands the ability to:

• Track AI visibility holistically across further major AI platforms
• Benchmark competitive position with greater precision
• Identify new growth opportunities emerging within the Microsoft ecosystem
• Connect SEO, content, and brand investments to Copilot-specific outcomes

AIO: The Foundation for Future-Ready Search Strategy

As AI search continues to evolve, enterprise brands need intelligence that keeps pace.

Adding Microsoft Copilot support is another step toward delivering the most robust, enterprise-ready AI search tracking on the market—a unified view of SEO and AI search performance that no other vendor provides.

See how AI Optimization can help your brand strengthen AI visibility,

New capabilities in Semrush Enterprise AI Optimization help brands audit and optimize content for maximum visibility across LLMs

Semrush Enterprise launches new Content Optimization capabilities for its AI Optimization solution. These breakthrough features bridge the gap between existing content strategies and the rapidly evolving landscape of AI-driven search and helps content teams systematically audit, optimize, and deliver their entire strategies in one place.

AI Search’s New Content Challenges

As ChatGPT, AI Mode, and Perplexity reshape how users discover information, brands face critical questions: does their existing content work for AI search? How can they effectively optimize for this channel?

While search engines rank entire pages, AI search operates differently: models explore your content through search mechanisms, then evaluate whether specific sections provide value worth citing.

This creates a dual optimization challenge. One that demands a new approach to content strategy and the need to evaluate every page's readiness for AI citation across multiple angles and topics.

AI Optimization gives teams data-backed guidance, showing exactly where their content stands with AI models, and providing concrete steps to be included in all the relevant conversations.

Content Audit: Connect Your Content to AI Opportunities

Content Audit scans thousands of your highest-performing pages and maps them against relevant AI prompts, revealing the true state of your content's AI readiness. Using advanced embedding-based vector analysis, the tool identifies:

• Prompt-Page matches: Distribution of strong, adequate, and weak content fits against AI prompts.
• Coverage gaps: High-value AI prompt opportunities where your content is absent or underperforming.
• Improvement pathways: Recommendations including Schema.org markup audits and optimization guidance tailored to your target market.
• Prioritization framework: Clear fit scores that help teams focus on the highest-impact improvements first.

The in-depth audits examine how well each page addresses the questions, topics, and subtopics that AI systems recognize, for comprehensive coverage.

Content Optimization: Build Pages That Win AI Visibility

Content Optimization then transforms insights into action. These features evaluate content specifically for AI, based relevance, structure, and completeness, delivering:

• Topic guidelines: Comprehensive briefs showing what your content should include for maximum topical coverage.
• Live AI visibility scoring: Question Score (percentage of key questions your content addresses), Cluster Coverage (breadth of LLM-recognized subtopics covered), Structure Score (content clarity and AI readability)
• Supporting questions and subtopics: Ensure your content answers all essential aspects of user queries.
• AI writing assistant: Generate optimized content from scratch using best practices for AI search.

Analysis includes actual AI responses and clusters related topics, providing detailed guidelines. This enables content teams to strengthen both completeness and overall authority.

Built for Future-Ready Brands

With AI Optimization’s new content capabilities, brands can finally see how their content performs across AI search and take concrete action to improve their visibility.

As search continues its rapid transformation, content teams now have the strategic foundation they need to compete and win.

Book a Demo Of AI Optimization

Industry-first reporting unifies AI and SEO visibility, giving marketers a complete understanding of their search performance.
Semrush launches AI vs SEO Comparison (Beta), one of the first solutions on the market that directly compares a domain's performance in large language models against its traditional search engine rankings.
This unified report addresses a critical gap in search marketing: understanding how brands perform across both the established world of SEO and the emerging opportunity of AI search.

Dividing Search Puts Visibility and Revenue at Risk

Strong performance in Google search doesn't guarantee visibility in ChatGPT, AI Mode, or Perplexity responses. Conversely, brands devoting all their attention to AI search may be missing current opportunities in search engines, where 88% of search traffic is.
While Google and AI search require their own strategies for visibility and like-for-like performance comparisons are difficult to make, until now, marketers lacked the tools to track both search formats holistically.
But now teams can identify where gaps exist and determine which optimization investments would drive the greatest impact.

A Complete Performance Overview in One Place

AI vs SEO Comparison synthesizes performance data from search engines and major AI models into a single, actionable view. The dashboard delivers:

• Side-by-side share of voice trends: Track AI Share of Voice and SEO Share of Voice over time to identify patterns, gaps, and opportunities
• Prompt vs keyword rankings comparison: Directly compare how your tracked AI prompts perform versus search keywords
• Dual leaderboards: See competitive positioning across both search formats, revealing where competitors are winning
• Advanced filtering: Segment insights by country, domain, and custom tags to focus on specific markets or business units
  This unified intelligence helps brands and marketing teams to confidently answer: Where are we winning? Where are we losing? And where should we focus our optimization efforts?

Built for the Modern Marketing Stack

The AI vs SEO Comparison is available in workspaces with both an AIO project and an SEO project for the same domain and country, alongside active subscriptions for both products.
This seamless integration ensures marketers are equipped to act on insights across both channels, turning visibility intelligence into measurable performance improvements:

• SEO Managers can compare domain rankings across search and AI to identify gaps and understand how SEO strategy impacts AI visibility
• Brand Managers can track brand representation consistency across both traditional and AI-generated results, ensuring coherent presence across channels
• Executives and CMOs gain a complete organic performance view, seeing overall visibility and its revenue impact

Pioneering the Future of Search

Search is no longer a single channel but a multi-dimensional ecosystem requiring sophisticated, unified intelligence. As the first solution to directly benchmark AI performance against search rankings, the AI vs SEO Comparison answers this shift and ensures marketers can understand and optimize online visibility in a comprehensive way.
Semrush continues its leadership in helping brands navigate the convergence of traditional search and AI discovery, ensuring marketers have the intelligence and tools needed to win across every channel where their customers search.

Book a demo of AI Optimization

The Semrush Traffic & Market Toolkit has introduced traffic data for AI Channels across the entire toolkit.

This October 2025 update allows users to understand how traffic from AI assistants and Google’s AI Mode experience affects competitor visibility and industry-wide web trends.

No more speculating on whether ‘AI is killing traffic.’ Now, you can track it, measure it, and see what’s really happening – across every dashboard.

Turn AI Disruption into Data-Driven Clarity

With this release, two new AI-focused traffic channels are fully integrated across all major Traffic & Market reports:

• AI Traffic shows visits coming from large-language-model chat interfaces such as ChatGPT, Gemini, Claude, Copilot, Perplexity, and 20+ more.
• Google AI Mode shows clicks originating from links displayed in Google Search when AI mode is enabled.

These channels now appear alongside Organic Search, Referral, Social, Email, Display, and Direct across all major dashboards – including Traffic Analytics, Daily Trends, Market Overview, and other dashboards. The data is also fully integrated into the Semrush Trends API.

The result is a single, connected view of every major traffic source, revealing how AI-driven discovery is reshaping competitor visibility in real-time.

Finally, Reveal How AI Is Really Driving the Market

Semrush now delivers real, measurable visibility into how online search & discovery is changing.

With AI Channels, you can:

• Compare AI-driven and traditional traffic sources in one place to understand how discovery patterns are evolving.
• Track AI-driven shifts and growth trends for individual competitors to see who’s winning the AI race.
• Benchmark industry-wide AI impact using recalculated historical data from 2022–2025.
• Quantify how AI is transforming the overall marketing channel mix.

By bringing AI-driven and search data into a unified framework, Semrush provides marketing teams with the clarity to react with precision, allocating budgets, optimizing content, and anticipating where discovery is headed next.

Available Now

AI Traffic and Google AI Mode are live in all Traffic & Market dashboards and available through the Semrush Trends API. No setup or extra cost required.

Semrush Trends API in Snowflake Marketplace

As data marketplaces explode in popularity, companies are racing to bring external datasets into their AI and market intelligence workflows.
In fact, traffic to leading data marketplaces has jumped ~500% in two years, while Snowflake.com alone saw a 136% increase over the same period.
(Global, Jun 2022–Jun 2025; Source: Semrush Traffic & Market).
Now, Semrush is joining that movement.
The Semrush Trends API datasets are available directly in Snowflake Marketplace and free to test. This integration gives users instant access to web traffic and competitive intelligence right inside Snowflake, with zero extracts, no separate feeds, and no waiting.

Why This Integration Matters

Speed is the new edge.
With zero-ETL (extract, transform, load), marketers can move from curiosity to insights in minutes. No more external contracts or feed uploads – just open Snowflake, query, and scale as needed.
And that speed matters more than ever.
In just a year, AI-assistant referral traffic to major retailers has surged: amazon.it (+1,444%) and homedepot.com (+767%) are leading examples. When discovery channels evolve this fast, access to live traffic and benchmarking data helps brands spot shifts before competitors even notice them.
With access to this data, teams can benchmark performance and spot discovery shifts and channel reallocation opportunities before competitors adapt.

What’s inside

Semrush structures all datasets for immediate analysis and use, and refreshes them regularly. Here are two of the pre-built cohorts that users can look forward to accessing:

• S&P 500, NASDAQ-listed, and AI companies: Traffic summaries by domain for easy competitive benchmarking and market momentum analysis.
• Retail Top 100: Comprehensive datasets including traffic summaries, top pages, traffic sources, and geographic distribution for expansion planning and localization strategies.

How to instantly grab a competitive edge

Benchmark your cohort.
Impress your ELT with a concise visual of leaders and laggards in your space. Filter by industry cohorts (S&P 500 / NASDAQ / AI) to rank momentum and spot outliers worth deeper analysis.

Prioritize countries for expansion.
Get a data-backed country short-list in minutes. Use Retail Top 100 geographic distribution data to see where competitors over-index and to prioritize market entry decisions.

Track AI-assistant referrals.
Secure swift budget reallocation approval by presenting executives with emerging AI-assistant referral insights that wouldn’t normally surface until quarterly report time.

Not a Snowflake customer? Not a problem.
Test Semrush Trends API on Snowflake Marketplace for free. No external contracts or separate feeds required to start.

Explore Trends API Data Via Snowflake

Semrush One: The Unified Solution for Every Search

Marketers now have one solution to win in digital brand visibility– both SEO and AI Search– across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and more.

Semrush (NYSE: SEMR), the leading SaaS platform for online visibility management, today announced the launch of Semrush One. This new solution unites traditional SEO and AI Search into a single offering to help brands measure and grow performance across virtually every search – from Google to AI discovery engines, including ChatGPT, Gemini, Perplexity, and other major large language models (LLMs).

With the rise of AI, mastering online visibility is increasingly complex. Marketers now have access to the best data on the market with the widest coverage available in a single application. Semrush combines extensive, trusted SEO data (including 142 keyword databases, 808M domains, and the largest keyword and backlink databases, 27.5B and 43T, respectively) with one of the largest US AI visibility datasets (90M prompts, and growing every day), and includes it across all Semrush One subscriptions. This empowers marketers to have a full picture of how their brands show up, act faster to improve positions, and ultimately grow revenue in a measurable way.

"With the increasing adoption of LLMs and the rapidly evolving world of search, online brand visibility has become a boardroom topic. Search Engine Optimization continues to be tablestakes, but marketers now need new tools to navigate the always-changing AI visibility equation.We’re excited to build on nearly two decades of industry leadership in search, and empower marketers to take control of their visibility in the new era with Semrush One.”

Bill Wagner, CEO of Semrush

Semrush One: The Unified Solution for Every Search

Semrush One is an integrated visibility intelligence solution for the AI era—bridging classic SEO and emerging AI search ecosystems. It builds upon Semrush’s renowned SEO capabilities and layers in AI visibility tools, including visibility tracking across leading LLMs, brand presence and sentiment measurement, brand perception management, and competitive insights.

“Semrush has always helped marketers see where they stand – now we help them shape what comes next. By combining SEO and AI into one intelligence layer, Semrush One gives marketers the power to influence every moment of discovery and turn insight into performance. It’s the advantage modern marketing was missing."

Andrew Warden, Chief Marketing Officer at Semrush

Starting today, Semrush One is available in three tiers – Starter, Pro+, and Advanced – offering the scalability for every team size and business need:

• Starter: Builds upon industry-leading traditional SEO capabilities and adds AI Visibility tracking, prompts, and keywords tracking, competitor insights, and AI-ready site audit. Created for those beginning their SEO and AI visibility journeys.

• Pro+: All capabilities listed in Starter, with higher limits, as well as historical data, content optimization, keyword cannibalization analysis, multi-location tracking, and device tracking. Designed specially for growing brands looking to scale SEO and AI Search impact.

• Advanced: For those who need maximum power – all the features of Starter and Pro+, as well as API access, share of voice data, and advanced automation.

For enterprise teams requiring even more power and sophistication with brand tracking across platforms, Semrush offers AI Optimization.

Made by Semrush, Proven by Semrush

Before launch, Semrush tested the AI visibility capabilities on its own brand to validate impact. Within just one month, the company nearly tripled its AI share of voice – from 13% in July 2025 to 32% in August – and improved non-branded queries from 40% to 50%.

The results reveal how quickly LLMs react when compared to traditional SEO cycles, with visibility improving in days, not months or even quarters. These findings now guide how Semrush’s online visibility team approaches AI-driven content updates, cross-platform expansion, and real-time performance tracking.

Semrush is excited to build on a legacy of search leadership and help marketers navigate the new AI search era. Introductory pricing starts at $165/month when billed annually for new customers.

Learn more about Semrush One here

What Makes GBP AI Agent Different

Semrush has launched GBP AI Agent, a fully automated solution that keeps a business’s Google Business Profile (GBP) active, optimized, and engaging with full hands-off automation.
Once a GBP account is connected, AI Agent audits existing activity and builds an optimized automation plan. Users can review and adjust it if needed, then launch AI Agent to take care of the rest automatically, with performance tracked in a simple dashboard.

Unlike standard GBP tools that only provide audits or generate rule-based checklists for users to implement manually, GBP AI Agent goes further by executing those tasks automatically.
After a one-time setup, it takes over core tasks like:

• Generating and publishing GBP posts using AI, with images pulled from the business’s preloaded photo library
• Replying to customer reviews within 24 hours, in the selected tone and language
• Uploading photos and media on a set schedule
• Creating business descriptions and publishing them if approved
• Generating Q&A entries to answer common customer questions

Regular activity of this kind is what signals to Google and AI assistants like ChatGPT and Gemini that a business is active, relevant, and trustworthy, making them more likely to recommend it.

AI Agent Makes Your GBP AI-Search Ready

Large language models (LLMs) rely on “entity signals” to recommend local businesses.
Google Business Profiles are key to local visibility. Content from descriptions, posts, reviews, photos, and Q&A directly influences how businesses appear in local search—and how they’re represented across AI-driven platforms like ChatGPT, Gemini, and Perplexity.
GBP AI Agent automatically keeps profiles active and optimized, helping businesses appear more prominently when customers search nearby.

Why This Matters

For time-strapped SMB owners, GBP AI Agent offers the first fully hands-off path to improving local visibility. Active profiles strengthen trust signals for Google and AI search, keeping the business fresh and discoverable.

Learn more and activate GBP AI Agent

New enterprise solution combines deep technical crawling, continuous monitoring, and market-leading search data to safeguard brand visibility in the AI era

Semrush (NYSE: SEMR), the leading online visibility management SaaS platform, today announced the general availability of Semrush Enterprise Site Intelligence, a site health and monitoring solution designed to keep websites technically prepared, visible, and resilient in the new era of AI and search.

Importance of A Healthy Website

A brand’s website is its most valuable digital asset, the foundation of discoverability and growth. With Semrush data showing AI Overviews now appear in more than 13% of Google searches, and fewer than 1 in 5 brands are consistently cited by AI systems, a broken site means broken visibility.

Traditional SEO audits provide rankings and crawlability checks at smaller scales, and often overlook whether content can be correctly processed by AI or meets compliance and accessibility requirements. Site Intelligence closes that gap for enterprises by combining large-scale crawling, continuous monitoring, accessibility checks, and real-world performance metrics in one view. Built on Ryte’s proven crawling foundation and fully integrated into Semrush Enterprise, it allows teams to detect, prioritize, and resolve issues before they undermine visibility and revenue.

“AI systems and search engines treat technical gaps as red flags. By surfacing those issues early, Site Intelligence helps brands maintain a healthy site and safeguard visibility before it slips – whether in rankings or AI-generated answers. With general availability, enterprise marketers can now make Site Intelligence a core part of their site health strategy and safeguard their brand better than ever before.”
Vitalii Obishchenko, Chief Product Officer at Semrush

End-to-End Capabilities

With a powerful data foundation that includes 26B keywords, 800M domains, 43T backlinks, clickstream, and LLM signals, Site Intelligence offers customers the comprehensive capability to win. Customers can now access:

• Enterprise-scale crawling: Millions of pages crawled monthly, with full
• Continuous monitoring: Daily and on-demand audits to detect issues before rankings, compliance, or revenue are impacted.
• Advanced crawl analytics: Historic Data Explorer, segmentation by site sections, and side-by-side crawl comparisons to track change over time.
• Accessibility & compliance audits: Integrated checks for alt text, mobile tap targets, legibility, and inclusivity.
• Customizable dashboards & reports: Flexible reporting tailored to SEO, Dev, Marketing, and Compliance teams.
• Collaboration toolkit: Break down silos with built-in cross-team workflows, replacing fragmented tools.

Meaningful Customer Results

Site Intelligence Beta launched mid-August, and customers are seeing an average uplift of:

• Site Intelligence Beta launched mid-August, and customers are seeing an average uplift of:
  • +93% more clicks from search results, driven by continuous monitoring and crawl-by-crawl analysis that surface hidden technical blockers.
  • +60% longer website sessions, powered by advanced segmentation that pinpoints and fixes the issues hurting user journeys.
  • +97% higher ROI from site improvements, achieved through flexible reporting and integrated collaboration tools that turn insights into action fast.

Availability

Site Intelligence is now available to all new and existing users.

• Visit Semrush Enterprise Site Intelligence
• Request a Demo

Semrush has added CallRail, a call tracking and lead engagement platform used by more than 220,000 businesses worldwide, to its App Center.

The G2 leader in inbound call tracking since 2018, CallRail’s tracking and analytics software for phone calls and web forms helps measure marketing ROI with precision, while delivering deep AI-powered insights from a business's rich conversation data.

Track calls, capture leads, and optimize marketing budget with confidence

Even in a digital world, most people want to talk. Voice makes up more than half of customer interactions, according to recent research. In some industries, it’s up to 70%.

CallRail uses AI to help SMBs, marketing teams, and agencies optimize their conversational marketing. It attributes each phone call and form submission to its place in the marketing journey, using conversation insights to better understand your audience.

What CallRail offers:

• Call Tracking: Attribute every call to the right campaign, keyword, or source, to see exactly which marketing is driving results and make smarter investment decisions.
• Form Tracking: Connect form submissions to campaigns and keywords across online and offline touchpoints, for full visibility into the customer journey.
• Conversation Intelligence: Automatically transcribe and analyze calls with AI to quickly spot promising leads and uncover valuable trends.
• Premium Conversation Intelligence: Save time with AI-generated call summaries, sentiment analysis, and trend insights, and better understand your customers’ behavior.
• Convert Assist: Go from conversations to conversions, with AI-powered next steps, ready-to-send follow-ups, and real-time coaching that helps your team engage with customers more effectively.

Built for businesses of all sizes

CallRail benefits a wide range of businesses:

• Small and Medium-Sized Businesses (SMBs): Find new clients and high-quality leads, make smarter budget decisions, and improve customer experiences.
• Agencies (of all sizes): Manage campaigns across multiple accounts from a single platform, prove ROI to clients with clear dashboards, and optimize performance through keyword tracking and tagging.

How to get the most from CallRail

With CallRail, you can see exactly which campaigns bring in high-quality calls. It gives you the data and insights to cut underperformers for efficiency, and invest in what works, lowering your cost per lead and boosting ROI. Best of all, with CallRail in the Semrush App Center, you can do it all from a single, standalone app with no need for additional integrations.

Explore CallRail

Semrush is introducing Model Context Protocol (MCP) Server compatibility for its Trends and Standard APIs, making it easier than ever to bring Semrush insights directly into AI-powered workflows.
The Trends API offers market and competitive intelligence—from traffic and audience data to growth benchmarks—while the Standard API delivers core SEO, keyword, backlink, and domain analytics for research, monitoring, and reporting.
With MCP (Model Context Protocol) Server support, AI assistants like Claude and Cursor, and other LLM-powered tools in future can now pull Semrush data instantly — no complex coding, no custom integrations, no manual setup.

How the MCP Server Improves Data Accessibility
APIs have always been powerful, but not always accessible. Traditional setups often required weeks of developer time and multiple integrations. MCP Server changes that. Acting as a universal connector between Semrush APIs and AI agents, it cuts integration time down to minutes.
This functionality offers users:

• A one-time setup, reusable across agents. The MCP Server connects Semrush APIs (Trends or Standard) to AI agents, providing consistent, ready-to-go data access.
• Plug-and-play AI insight access. With the MCP Server, coding and technical setups are a thing of the past. Users can simply connect the MCP Server and begin asking the AI agent for insights.
• Context-aware results. Semrush Data is fed into the AI’s prompt so the model instantly understands and delivers more accurate and better informed responses.
  By replacing complex, one-off builds with a single AI-ready connection, the MCP Server puts Semrush’s full range of insights within reach of more teams—from enterprise marketers to agencies automating client reports—without the steep learning curve.

How the New MCP Server Lets Users Do More With Semrush Data
The MCP Server opens ample new possibilities for leveraging Semrush data inside existing tools and workflows. Here are just a few application examples:

• SEO Opportunity Detection. Connect the MCP Server to enable AI agents to scan keyword and backlink data daily. In turn, agents can flag ranking drops and high-impact opportunities before they affect website performance.
• Traffic Change Alerts. Use the MCP Server and program an AI agent to provide instant competitor performance breakdowns and automated notifications when their traffic spikes.
• Fully Automated Monthly Reports. With Semrush data syndicating, AI agents are able compile traffic or SEO performance reports in Google Docs or Notion, complete with competitive benchmarks, ready for review and client delivery.
• Embedded Competitive Intelligence in SaaS Products. Add Semrush data directly into product dashboards, reports, or analytics features—no custom connector needed.
  Of course, this is only a starting point. From on-demand answers to fully automated reporting pipelines, the MCP Server + Semrush APIs reduce complexity and help turn data into decisions.

Availability

MCP Server access is included with an API subscription—either Standard (via the SEO Business plan) or Trends (Basic or Premium)—allowing users to start exploring AI integrations right away.
Learn more about the Trends and Standard APIs and how to use the MCP Server in our documentation.