Attio Release Notes

Capture anything that moves a deal.

Pull in support tickets, social DMs, and product events, each with custom schemas for its own details.

Everything lands on the record as structured data, giving your team a complete view of every relationship and your agents the context to act on it.

You can also:

• Use them in Workflows. Create, update, or trigger on an activity, so a call can spin up a deal.
• Log them from Zapier. Create an activity from any Zapier app, or start a Zap when one lands.
• Report on them. Point a report at any activity. In alpha.

Find out more about Activities in the Help Center, or watch our workshop, How to log every interaction with Activities on Wednesday, December 2.

Put more of your process on autopilot.

• Message a person in Slack from a workflow. The Send message and Send actions blocks now reach a person or a channel, and you can use variables to reach the right person automatically.
• Search the variable picker. When you add a variable to a block, type to find the one you need instead of scrolling the full list.
• Broadcast and celebrate to whole teams. The Broadcast message and Celebration blocks now work for teams as well as individuals.

For example, an AE runs a workflow that asks an FDE to build a custom demo, sends them the deal's context in Slack, then celebrates the whole team when it closes.

Explore the full Workflows block library in the Help Center.

Call recording

Turn off call recording yourself. Workspace admins can disable the call recorder from settings.

Email protection

Email protection you can see and control. Admins can see which domains are auto-protected and opt out, and the same blocklist rules now apply everywhere emails appear. See it in the Help Center.

Object slugs

Tidier object slugs. Admins are warned when a custom slug clashes with a built-in object's default and can hand it over, and list slugs are now editable.

App slugs

Edit your app slugs. Developer account admins can now change the slugs of their existing apps themselves, without a support request.

Percentages

Show numbers as percentages. Format a number attribute as a percentage in table and kanban views.

Agents can do the high context work of a person at the speed of a machine. They unlock a radically personalized customer experiences at unprecedented scale.

But software wasn't built for agents.

So today, Attio is introducing a new shape of software. It is the first hybrid architecture engineered for people and agents in equal measure.

We’re launching four new capabilities: SQL Engine, Data Connectors, Agent Scale, and Activities, in beta. Together, they build on Attio’s core platform and make the architecture for agentic revenue, giving frontier teams the power to scale any revenue motion.

This is the architecture for agentic revenue.

Attio combines the speed and scale of infrastructure with the context and control of application software, in one architecture built for people and agents.

It works at the speed of an agent, across your entire market, to the standard of your best rep. Every task an agent completes adds context for the next, so that context compounds with every interaction.

Three interconnected layers make it possible:

• Context. Every customer signal is captured in a shared context layer that stays current and grows richer with each interaction.
• Orchestration. Agents and workflows use this context to act on every signal across your revenue operations.
• Ecosystem. Connect Attio to all the tools and agents that run your business, with consistent access to its data, logic, and actions.

Every product we've shipped has laid the groundwork for this. Today, we're introducing four major advances that extend what it can do.

The next phase for hybrid architecture

SQL engine

Attio now speaks SQL, the data language of agents.

Agents use it to query millions of records and relationships at once and perform complex calculations directly in Attio. Questions that previously required exported datasets or custom reports can now be answered in a single query.

For example:

• Find which lead sources produce the highest win rates on deals over $50,000.
• Calculate weighted pipeline across regions and owners.
• Identify open opportunities associated with churned customers.

Attio performs the calculation and returns an exact result. Every query is available to inspect

SQL also works inside Workflows, allowing the results to trigger actions. Identify accounts that cross a usage threshold and automatically create expansion opportunities, or calculate values across related records to route deals.

Data connectors

Attio now exposes a live, Postgres-compatible endpoint, connecting your CRM directly to your agents and data stack.

Connect Hex, Omni, Looker, Metabase, dbt, and other compatible tools using PostgreSQL credentials. Queries run directly against Attio, so dashboards and analytical tools can work with live CRM data without exports or synchronized copies.

• Build weighted pipeline forecasts in your BI tool.
• Track performance against custom targets.
• Analyze deals across segments, teams, and regions.

When an opportunity changes, the updated data is immediately available to your connected tools.

Connections are read-only, with dedicated credentials that workspace admins can disable or regenerate.

For teams with an existing data stack, Attio becomes a live, directly queryable source. For teams building one, advanced analytics no longer requires a complex integration project.

Agent Scale

A person might review a few dozen accounts in a day. An agent can work across thousands simultaneously.

Attio is engineered to support hundreds of millions of records.

• Research every account in your market.
• Continuously requalify your entire pipeline.
• Keep millions of records current as new information becomes available.

Thousands of agents can work across your customer data, with the same permissions and access controls that govern the rest of Attio.

As your business grows, agents can take on more work without sacrificing the reliability your team depends on.

Activities, in beta

Not every important customer interaction happens in an email or meeting.

Activities extends Attio's data model to capture the most unique interactions as structured, first-class data, like support conversations, social DMs, product events, and more.

Define custom schemas for the activities that matter to your business.

• Support escalation gets tags before a renewal conversation takes place.
• Track expansion opportunities with detailed product events.

Give your team a more complete understanding of every relationship, and your agents the context they need to act on it.

Get started

SQL-powered questions in Ask Attio are available on all plans. Open Ask Attio and ask a question about your pipeline, performance, or customer data to get started.

SQL access through the REST API, MCP, and Workflows is available on Enterprise plans. Data Connectors are also available on Enterprise, and can be created and managed by workspace admins under Workspace settings → Data → Data connectors.

Activities is currently in beta.

Explore our documentation to learn more:

• Querying with SQL
• Chat with Ask Attio
• SQL queries in Workflows

See the full vision at attio.com/architecture.

Turn conversations into action.

• Call recording created: Trigger a workflow when a call ends and use the transcript with an agent or any other block.
• Link record to meeting: Keep every meeting tied to the right record.

For example, create a workflow that triggers after every call, links it to the right deal, and assigns the follow-up the moment it ends. And with round robin now rotating across a whole team, that follow-up lands with the right rep automatically.

Explore the full Workflows block library in our Help Center.

• Tailor Attio how you like it. Personal context now lives in Profile settings and applies across all of Attio.
• Add an address in one paste. Paste an address and Attio fills in the individual location fields for you.
• Control what gets into your workspace. Admins can now blocklist specific email addresses or domains across the whole workspace, managed alongside protected recipients.
• Catch workflow mistakes early. The editor checks if your variables match as you build, so errors surface before a run.
• Scan through tables faster on iOS. Record and table views load ten times faster.
• Scroll call recordings more smoothly on mobile. We fixed a heavy rendering issue, so the page is faster and lighter on battery.
• Full transparency on credits. Ask Attio now shows how many credits any thread uses, right in the menu.
• Delete your own data. Remove your personal data when you delete your workspace, all self-serve.
• Reach for a new model. Opus 5.5, GPT 6 Sol, and Gemini Flash 3.8 are now in both Ask Attio and the Workflow custom agent block, and GPT 6 Luna joins the Workflow custom agent block.

Connect more of your stack.

• Google Sheets. Pull data in from a sheet to enrich or route a record, and push records back out to the spreadsheets finance and ops live in.
• Asana. Spin up Asana projects and tasks from a workflow, from scratch, or from a template. For example, start a tech-review project the moment a deal reaches a new stage.
• Hunter. Find and verify work emails from a name, LinkedIn URL, or domain, without leaving Attio.

And you can now find and install apps without leaving the builder: search the App Store and get smart suggestions filtered to the blocks you’re using.

Explore all apps in our App Store.

See the Help Center for more information on setting up Google Sheets in your workflows, or for help setting up your workflows.