Convert.com Release Notes

Referrals Now Available in Convert

We released the Referrals feature in Convert to support the Convert Ambassadors initiative. This new functionality helps incentivize collaborators to recommend Convert, creating more opportunities to expand awareness and support growth through referrals.

New “Exists” and “Does Not Exist” Conditions in Audience Rules

We added Exists and Does Not Exist conditions to the Audience Rules for visitor cookies. This improves targeting flexibility by giving teams more control when building audiences based on whether a cookie is present or missing.

OAuth Clients Released for Secure App Connections

We released OAuth Clients in the app, allowing users to register and manage external applications that connect securely to Convert using OAuth authentication. This makes it easier to support secure integrations and gives users more control over how third-party applications access the system.

Microsoft Clarity Integration Now Much Easier to Use

While the Microsoft Clarity integration was not newly released in April, it was significantly improved. We removed much of the manual setup process and made the integration far more automatic, making it easier than ever to connect Convert with Microsoft Clarity.

Cloudflare SDK for Edge Experimentation

We introduced the Cloudflare SDK, enabling teams to run A/B tests and personalization directly on Cloudflare Workers at the edge. The SDK handles visitor identification, experiment assignment, caching, and response modification closer to the user. This enables faster server-side experimentation with minimal latency and no flicker, while reducing reliance on slower client-side execution or origin-server logic.

Improved Tracking Script Performance

We improved the efficiency of our tracking script so it now loads faster and has less impact on website performance. While this update may not be directly visible in day-to-day usage, it reflects our continued focus on optimization and performance. It is also part of our broader push around Monthly Performance Improvements in the in-app dashboard.

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Read-Only API Permissions Now Available

API access is now more flexible with the introduction of read-only API permissions.

Previously, API users effectively had full access regardless of role limitations. With this update, teams can now grant certain users limited API access, improving governance and making it easier to support safer workflows for reporting, auditing, and integrations.

Introducing the Convert Public Roadmap

We’ve launched the Convert Public Roadmap to create a more collaborative feedback loop between users and our product teams.

This roadmap gives users a place to submit and view feedback in real time, whether from inside the app or outside of it. It helps surface product ideas more transparently and strengthens collaboration across development, marketing, and the wider Convert community. Read more here.

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How to Share Feature Requests & Feedback Through the Public Roadmap in the app.

Author: Amrin Ramani

IN THIS ARTICLE YOU WILL:

• Know What the Feature is
• Understand Who This Is Useful For
• Know Why it Exists
• Learn How to Access it
• Browse the Roadmap
• Check Existing Ideas and Requests
• Know How to Submit a Request/Feedback
• Track Progress
• Get Some Tips

1. What This Is

Convert now has a public roadmap where you can:

• See what we’re planning, what’s in progress, and what we’ve shipped
• Share feature requests and product feedback
• Vote and comment on ideas from the community

You can view it anytime at:

👉 https://convert.canny.io/

This isn’t a single feature launch — it’s a transparency system for how we build Convert alongside our customers.

2. Who This Roadmap Helps

2.1 E-commerce Experimenters

You often need to know:

• What feature improvements are coming
• How integrations and reporting will evolve
• Whether it’s safe to invest time in new experiment setups

With the public roadmap, you can:

• See what’s planned before you redesign a funnel around it
• Track progress of the features you rely on
• Vote on improvements that matter most to your store and team

2.2 Frustrated Developers

You care about predictability and avoiding rework:

• You don’t want to build workarounds for something that’s already planned
• You need clearer product direction to plan tech debt and refactors

With the public roadmap, you can:

• Check status before committing engineering effort
• Understand product direction and upcoming capabilities
• Submit technical feedback directly (edge cases, SDK needs, full-stack requests, etc.)

2.3 Agencies

You manage multiple clients and need vendor alignment:

• Roadmap visibility is crucial for planning experiments
• Clients expect transparency on tools you recommend

With the public roadmap, you can:

• Show clients the real roadmap status directly
• Align experimentation strategy with upcoming features
• Use roadmap links in decks, audits, and QBRs to build trust

Why This Exists

Why it exists

• To improve transparency about where Convert is headed
• To create a clearer feedback loop between customers, partners, and our product team
• To strengthen trust by showing not just what we launched, but what we’re considering and actively building

What this isn’t

• The roadmap shows direction, not promises
• Votes help prioritize, but they do not guarantee delivery
• Not every idea will be built — some may be declined or merged into broader initiatives

4. How to Access the Public Roadmap

You can access the roadmap in two ways:

4.1 From the in-app Support Icon (recommended)

1. Log in to your Convert account.
2. Click the support icon/chat bubble in the bottom-right corner of the app.
3. In the messenger, look for the card labeled: “Feature request? Help us build what’s next”
4. Click Give feedback.

This will open the feedback portal where you can:

• Browse existing requests
• Vote on ideas
• Create a new feature request

4.2 Directly from Your Browser

You can also go straight to:

👉 https://convert.canny.io/

From there you’ll see two main sections:

• Roadmap – high-level view of what’s planned, in progress, and complete
• Feedback – the place to submit ideas and vote

5. Browsing the Roadmap

On the Roadmap tab you’ll see columns such as:

• Planned – accepted ideas we intend to build
• In Progress – features the team is actively working on
• Complete – improvements and features that have shipped

Click any card to:

• Read the full description
• See the current status (e.g. Planned, In Progress, Complete)
• Check votes and comments
• Add your own comment or question

6. Checking for Existing Ideas & Voting

Before adding a new request, it helps to see if someone already suggested it.

1. Go to the Feedback board: https://convert.canny.io/feedback
2. Use the Search bar to type keywords (e.g. “custom domain”, “Shopify price testing”, “preview options”).
3. If a matching idea exists:

• Open the post
• Click the up-vote arrow to show support
• (Optional) Add a comment with your use case, context, or examples

The more people vote and share real scenarios, the easier it is to prioritize work that has the biggest impact.

7. Submitting a New Feature Request or Feedback

If you don’t find an existing post that fits your idea:

1. Open the Feedback board (via the support icon or directly at https://convert.canny.io/feedback).
2. On the right side you’ll see a form with:

• Title – short, descriptive summary
• Details – explanation of what you need
• Category – type of request

7.1 Title

Keep it concise and specific, for example:

• “Make the ‘Create Experience’ button more visible”
• “Support for multiple reporting timezones”
• “Enhanced GA4 integration filters”

7.2 Details

Include:

• What you’re trying to achieve (the job to be done)
• Where in Convert this affects you (which screen, which step)
• Why it’s important (impact on workflow, team, or revenue)
• Any frequency/urgency info (e.g. “daily”, “blocks client rollout”)

Example:

“Our team adds new tests daily and new teammates struggle to find where to start. The ‘Create Experience’ button is easy to miss in the header. Making it more prominent would speed up onboarding and reduce support questions.”

7.3 Category

Choose the most relevant category (e.g. UX/UI, Platform, Full-Stack, Integrations, etc.) so the right product area sees your request.

1. Click Create Post to publish your idea.

Your request will now be visible for others to up-vote and comment on.

8. Tracking Progress on Your Requests

Once your idea is posted:

• The Convert team will review it and may ask clarifying questions.
• If accepted, it may move into the Roadmap under Planned.
• As it moves forward, you’ll see it progress to In Progress and then Complete.
• If you voted for or commented on a post, you’ll receive email updates from Canny whenever its status changes.

You can revisit the roadmap at any time to see:

• What’s coming soon
• What’s currently being built
• What has already shipped

9. Tips for Writing High-Impact Requests

To give your idea the best chance of being understood and prioritized:

• Focus on the problem, not just a specific UI solution
• Share who is impacted (e.g. “all non-technical marketers”, “developers maintaining our integration”)
• Call out business impact (e.g. “blocks us from launching X tests per month”, “adds manual work during weekly reports”)
• If relevant, mention dependencies like third-party tools, SDKs, or APIs

10. Need Help?

If you run into issues using the roadmap or have account-specific questions that aren’t feature requests (e.g. billing, experiment debugging, integration errors), please contact our support team—either via the in-app chat or by email at [email protected].

We can help troubleshoot and, where appropriate, also turn recurring issues into roadmap items.

That’s it! Use the public roadmap to see where Convert is headed, influence what we build next, and keep your team and clients aligned with upcoming improvements.

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Shopify Web Pixel Extension Improved for More Accurate Checkout Start Tracking

We’ve optimized the web pixel extension to improve how checkout start events are captured.

This update increases the accuracy of checkout-start tracking, helping teams collect more reliable data at a key step in the purchase journey.

Theme Extension Now Loads Long Scripts via Shopify CDN

We’ve optimized the theme extension to offload longer scripts through the Shopify CDN instead of relying on inline script tags.

By serving these scripts through Shopify’s CDN, this update helps streamline script delivery and supports a cleaner implementation approach within Shopify themes.

Conditional Pricing Rules Script Now Loads Only When Enabled

The conditional pricing rules script is now handled through the theme extension and will only load when the feature is enabled.

This change reduces unnecessary script loading for stores that are not using conditional pricing rules, helping improve efficiency and keeping the storefront lighter by default.

New Optional Async Setting for Performance Optimization

A new optional async setting is now available under the Performance Optimization field in the app UI.

This gives teams more flexibility when prioritizing Core Web Vitals, allowing the script to load asynchronously in cases where performance optimization is preferred.

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Referrals Now Available in Convert

We released the Referrals feature in Convert to support the Convert Ambassadors initiative.
This new functionality helps incentivize collaborators to recommend Convert, creating more opportunities to expand awareness and support growth through referrals.

New “Exists” and “Does Not Exist” Conditions in Audience Rules

We added Exists and Does Not Exist conditions to the Audience Rules for visitor cookies.
This improves targeting flexibility by giving teams more control when building audiences based on whether a cookie is present or missing.

OAuth Clients Released for Secure App Connections

We released OAuth Clients in the app, allowing users to register and manage external applications that connect securely to Convert using OAuth authentication.
This makes it easier to support secure integrations and gives users more control over how third-party applications access the system.

Microsoft Clarity Integration Now Much Easier to Use

While the Microsoft Clarity integration was not newly released in April, it was significantly improved.
We removed much of the manual setup process and made the integration far more automatic, making it easier than ever to connect Convert with Microsoft Clarity.

Cloudflare SDK for Edge Experimentation

We introduced the Cloudflare SDK, enabling teams to run A/B tests and personalization directly on Cloudflare Workers at the edge.
The SDK handles visitor identification, experiment assignment, caching, and response modification closer to the user. This enables faster server-side experimentation with minimal latency and no flicker, while reducing reliance on slower client-side execution or origin-server logic.

Improved Tracking Script Performance

We improved the efficiency of our tracking script so it now loads faster and has less impact on website performance.
While this update may not be directly visible in day-to-day usage, it reflects our continued focus on optimization and performance. It is also part of our broader push around Monthly Performance Improvements in the in-app dashboard.

Original source

Shopify Web Pixel Extension Improved for More Accurate Checkout Start Tracking

We’ve optimized the web pixel extension to improve how checkout start events are captured.

This update increases the accuracy of checkout-start tracking, helping teams collect more reliable data at a key step in the purchase journey.

Theme Extension Now Loads Long Scripts via Shopify CDN

We’ve optimized the theme extension to offload longer scripts through the Shopify CDN instead of relying on inline script tags.

By serving these scripts through Shopify’s CDN, this update helps streamline script delivery and supports a cleaner implementation approach within Shopify themes.

Conditional Pricing Rules Script Now Loads Only When Enabled

The conditional pricing rules script is now handled through the theme extension and will only load when the feature is enabled.

This change reduces unnecessary script loading for stores that are not using conditional pricing rules, helping improve efficiency and keeping the storefront lighter by default.

New Optional Async Setting for Performance Optimization

A new optional async setting is now available under the Performance Optimization field in the app UI.

This gives teams more flexibility when prioritizing Core Web Vitals, allowing the script to load asynchronously in cases where performance optimization is preferred.

Original source

Monthly Release Notes - January 2026

Custom Pop-ups for Flexible On-Site Messaging

You can now create custom pop-ups in Convert and trigger them on your site however best fits your use case.

This gives teams more flexibility to design and deploy pop-up experiences based on their own targeting, timing, and engagement strategies—whether for promotions, lead capture, announcements, or testing specific calls to action. Read more here.

CDN Update for Better Visibility into Live Changes

We’ve improved the way changes propagate through our CDN so users can get better insight into when an experience update has actually taken effect on the live site.

This makes it easier to confirm when a change is truly live, helping teams QA faster and gain more confidence when publishing updates to running experiences. Read more here.

Track Only on Used Goals for More Precise Goal Firing

A new goal-setting now allows tracking only on the pages that are actually part of the experience(s) where the goal is attached.

When enabled, the goal will not fire on other pages—even if those pages match the same URL rules. This helps reduce noise and ensures cleaner goal tracking aligned specifically with the experience setup. Read more here.

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Monthly Release Notes - February 2026

Read-Only API Permissions Now Available

API access is now more flexible with the introduction of read-only API permissions.

Previously, API users effectively had full access regardless of role limitations. With this update, teams can now grant certain users limited API access, improving governance and making it easier to support safer workflows for reporting, auditing, and integrations.

Introducing the Convert Public Roadmap

We’ve launched the Convert Public Roadmap to create a more collaborative feedback loop between users and our product teams.

This roadmap gives users a place to submit and view feedback in real time, whether from inside the app or outside of it. It helps surface product ideas more transparently and strengthens collaboration across development, marketing, and the wider Convert community. Read more here.

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What's New - September 2025

Monthly Release Notes - September 2025

New Export Options for Easier Integrations

We’ve added two new export formats in the Export & Download section:

• CSV Aggregated Tabular
• CSV Daily Tabular

These formats are optimized for seamless integration with third-party tools like Airtable, Notion, and other data analysis platforms—making it easier to build automated reporting workflows outside Convert. Read more about it here.

Enhanced SDK Key Management for Full-Stack Projects

SDK Key handling just got a powerful upgrade:

• Create public or authenticated SDK keys based on your use case.
• Assign keys to specific environments for improved access control and security.

This enhancement provides greater flexibility for teams using Convert’s full-stack experimentation, especially when deploying across multiple environments.

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MCP Server (Beta) Now Available

We’ve released the beta version of Convert’s MCP (Metrics Collection & Processing) Server, enabling faster and more scalable tracking infrastructure. It sets the foundation for performance improvements in both data collection and reporting.

New SPA Mode in Visual Editor

Building experiences for Single Page Applications (SPAs) just got easier. Our new SPA Mode improves how changes are rendered and retained in the Visual Editor, giving you a smoother and more reliable editing experience.

Custom Prompts in the AI Wizard

Unleash more creative flexibility with the AI Wizard’s new custom prompts feature. Tailor AI suggestions to your own tone, structure, or test ideas—right within the editor.

Global JavaScript Per Environment

You can now define Global JS specific to each environment (e.g., Staging, Production). This brings cleaner separation of logic and better control when deploying or debugging across environments.

Convert Compass Now Supports More File Types

Convert Compass now accepts more than just images! You can upload and manage additional file types like PDFs, text files, videos, and more—making asset management more versatile for your team.

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We’ve introduced two new extensions for Shopify merchants using Convert: the Theme Extension and Web Pixel Extension, designed to offer seamless A/B testing and reliable revenue tracking across storefronts.

Theme Extension v1.0.0

• Automatically injects the Convert Tracking Script v1 if not already present on your store.
• Ensures backward compatibility for stores already using the legacy tracking script.
• Collects bucketing data and stores it in cookies and/or localStorage for tracking consistency.
• Optionally updates Cart Attributes when Shopify Webhooks are enabled through the app UI.

Web Pixel Extension v1.0.0

• Reads bucketing data from localStorage or cookies set by the Theme Extension.
• Optionally tracks conversions even when using Shopify Cart Permalinks.
• Subscribes to Shopify Standard Events for accurate conversion tracking.
• Revenue is tracked on the checkout_completed event only, while conversion events trigger once per session.
• Supports optional revenue tracking for subscription and non-subscription goals configured in the app.
• Multi-currency support: optionally apply exchange rates based on user settings in the app UI.

Convert Signals: Real-Time Event Visualization

With the new Convert Signals interface, you can now visualize incoming events in real-time, ideal for debugging, QA, and understanding how your goals and experiences are behaving live.

Multi-Armed Bandit Testing

We’ve introduced Multi-Armed Bandit support as an experiment type. This allows automatic traffic redistribution toward better-performing variations to help you maximize conversions faster, especially in high-traffic scenarios.

In-App Tracking Script Verification

You can now verify if the Convert tracking script is correctly installed—right from within the Convert App. A simple visual cue lets you know if the script is active on your connected site.

Bulk Goal Management

Managing goals just got easier. You can now perform bulk actions (such as delete or assign) across multiple goals at once, improving efficiency and project scalability.

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Feature Highlights

• Enhanced Element Selection in Visual Editor
  Improved selection of parent and nested elements for a smoother editing experience.

• Smarter Parent Element Selection
  Enables seamless selection of elements, even when hovering over others.

• Visual Editor Stability & Performance Upgrades
  Optimized stability and responsiveness for a more reliable editing workflow.

• Pre-Staging Enhancements
  Final improvements before deployment to ensure a refined user experience.

• Tracking Script Versioning System
  Introduced a versioning system for the tracking script, allowing for better management and deployment of script updates.

• Advanced Audience Targeting with AND/OR Logic
  Enhanced audience segmentation by enabling the use of AND/OR logic, providing more flexibility in defining target audiences.

• Report Data Management
  Added the ability to manage report data, giving users more control over their data and reporting.

• Project-Level Statistical Settings
  Moved statistical settings to the project level, ensuring consistent configurations across all experiences within a project.

• Multi-Element Selection in Visual Editor
  Updated the Visual Editor to allow for the selection of multiple elements consecutively, streamlining the editing process.

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🚀 Feature Highlights

• Legacy Preview Link Support
  The tracking script now processes manually executed experiences using legacy preview links, ensuring backward compatibility.

• Bundle Size Optimization
  We’ve optimized the tracking script to reduce bundle size, resulting in faster page load times and improved performance.

• Risk & Expected Uplift in Bayesian Reports
  Bayesian reports now include Risk and Expected Uplift metrics, providing deeper insights into experiment performance and decision-making.

• QA Overlay Without Chrome Extension
  The QA Overlay can now be used without needing the Chrome Extension, making it easier to validate experiments across browsers.

• Enhanced Statistical Testing: One-Tailed Test Direction
  We’ve expanded our Frequentist Stats capabilities by allowing users to specify left-tailed or right-tailed tests for one-tailed test types, improving statistical precision.

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🛠️ January 2025 Updates: Shopify A/B Testing App, Visible Owners, Visual Editor Enhancements & Tracking Improvements

🚀 Feature Highlights

• New Shopify App for A/B Testing
  Run robust A/B tests on your Shopify store with Convert’s new app, featuring easy setup, automatic script installation, and secure API integration for seamless tracking. Read more here

• Visible Owners for Better Collaboration
  Track changes and view roles of collaborators with the Visible Owners and Collaborators feature, improving transparency and accountability in enterprise accounts. Read more here.

• Enhanced Visual Editor for CSS Properties
  Work more efficiently with an improved Visual Editor that lets you select units (e.g., px, em, %, vw) or input text values like "auto" and "inherit" for CSS properties.

• Optional Event Codes for Shopify
  Event codes displayed on Shopify order pages can now be enabled or disabled, providing flexibility based on your tracking needs. Read more here.

• Tracking Script Updates
  Our tracking script has been updated to ensure optimal performance and reliability:

  • Critical events, such as conversions, are now sent immediately to ensure they’re captured, even if a user navigates away quickly.
  • Google Analytics consent detection ensures we capture the first page view and log experience impressions accurately.
  • Operating system values are now aligned with the latest configuration guidelines for improved audience rule processing.
  • Tracking signals inside iframes are skipped, preventing unnecessary errors around IndexedDB access.

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• Image Upload Limit and SVG Support in Visual Editor: We’ve recently enhanced the Visual Editor to provide better functionality and support for your projects. Now, you can upload up to 50 images per hour per account-project, ensuring smoother project management and streamlined workflows. Additionally, the Visual Editor fully supports SVG image uploads, allowing you to directly incorporate high-quality, scalable graphics into your experiments.

• Environments for Organized Experimentation: Introducing Environments – distinct sections designed to run your experiments separately. This feature enables better organization and segmentation of testing efforts across projects. Read here.

• Live Duration Insights & Estimator: Gain deeper insights into your experiment timelines with the Live Duration Insights or Live Duration Estimator feature. It provides an accurate forecast of when an experiment is expected to complete, empowering better decision-making and planning.

• Import/Export Capabilities: Easily import and export key experiment elements such as goals, hypotheses, experiences, locations, and audiences. This feature simplifies project management and facilitates sharing and replication across teams.

• Observe: From Idea to Validation: The Observe feature enriches the hypothesis-building process with Observations and a Knowledge Base integration. This addition transforms the lifecycle from ideation to validation, offering a seamless pathway to experimentation.

• QA Widget for Improved Testing Accuracy: The new QA Widget is here to assist in performing checks more effectively. This tool ensures that your experiments are set up correctly, minimizing errors before launch.

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