Loomly Release Notes

Loomly News

04 Sep 2024 • 2 min read •

Rene Cheng

Sharing valuable resources, articles, and other website links in your post might seem like an effective way to drive action from your audience. However, this approach can backfire on LinkedIn and tank your reach.

Due to LinkedIn’s algorithm and their goal to keep users on the platform, posts containing external links often suffer from reduced visibility, leading to lower engagement rates — fewer likes, comments, and shares. Which is why you might have seen LinkedIn content creators use the comments section to share additional resources to accompany their main post like articles and external links. This helps prevent the post from being penalized and increases the odds of getting clicks.

And now you too can take advantage of this strategy by using Loomly to schedule a first comment to go along with your LinkedIn posts, allowing you to maximize visibility and reach while still driving traffic back to your website.

Continue reading to learn how to schedule your LinkedIn first comment in advance along with best practices for increasing views!

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Start Your Free Trial

Schedule a LinkedIn first comment with Loomly LinkedIn First comment

Schedule a LinkedIn first comment with Loomly

Follow these steps to schedule your LinkedIn first comment:

• Launch Post Builder, fill in post details including labels for campaign tracking, and select LinkedIn
• Customize your LinkedIn post like tagging an account, then add content such as a link to your LinkedIn first comment in the textbox
• (Optional) Target a specific audience, promote your post for boosted visibility, or include a similar first comment for Instagram
• Then schedule, submit for approval, or publish now!

Why you should use LinkedIn first comments

LinkedIn is a platform for professionals to share expertise, opinions, and ideas across a range of industries. The best way to grow your follower count is to post consistently with high quality and unique content.

But while building a following on LinkedIn can be a key way to draw in your target market, you still need to drive those followers to your website or business.

Since LinkedIn’s goal is to keep as many users as possible on the platform, they reward social-first content that doesn’t contain external links and will restrict the reach of posts that don’t meet their requirements.

So to maximize your engagement and visibility, make sure to add a first comment to go out with your LinkedIn posts so you still prompt followers to take action without hurting your content’s chances of being seen.

Here are some actionable ways to take advantage of this strategy:

• Add external links to a LinkedIn first comment

  Since LinkedIn's algorithm often de-prioritizes posts with external links to keep users on the platform, placing external links in the first comment instead of the main post can improve content performance.

  Additionally, comments allow you to share full URL without LinkedIn’s auto link shortening, maintaining link integrity and providing a cleaner appearance.

• Encourage healthy conversations

  By adding “Link in the comments below 🔗” to your main post, you’re able to drive more attention to the comment section and encourage dialogue. Users are more likely to engage with your content if they see additional context provided in your first comment along with opinions from others and further resources.

  By prioritizing discussion, you’ll see a steady increase in your engagement metrics and will motivate LinkedIn’s algorithm to share your content more frequently and to a wider audience.

• Tell a story in your post

  Storytelling is a powerful element of content creation that can carry over from your main post to the comments.

  Build a narrative to capture attention and build interest like starting with a problem you solved or a milestone you’ve reached. Use the comments section to add links or extra details, enhancing the overall story and encouraging readers to take further action.

• Engage with comments

  Encouraging users to explore your comments is only effective if you actively engage with them. Respond to comments on your post to keep the conversation going and show that you’re not just spraying and praying.

  This not only builds a relationship between you and your followers, it also boosts your post's visibility in others' feeds, increasing overall reach.

Maximize your post's visibility by scheduling LinkedIn first comments

Increase the reach of every LinkedIn post with Loomly by scheduling a first comment packed with additional resources, context to accompany your caption, and articles.

If you’re a Loomly customer, log in now and schedule your LinkedIn post with a first comment. If you’re still on a hunt for a social media scheduler,

start your free trial now

and discover how Loomly’s powerful feature stack can save you time and help you achieve your marketing goals.

Loomly News
, Product Update

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Loomly News

07 Aug 2024 • 2 min read • Rene Cheng

The smallest changes can make the biggest differences so we’re excited to share that you can now easily drag and drop multiple images, videos, and PDFs directly into Loomly’s Post Builder and Library.

With this update, you’ll be able to
bulk add media to Loomly in seconds
so read on to learn more and find out additional media management tips.

Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Start Your Free Trial

Faster post creation by bulk uploading media

Working with multiple files or looking to create a carousel post? Speed up your drafting process by dragging and dropping multiple images or videos to Post Builder at a time.

For LinkedIn carousel posts, you can drag one PDF file into Post Builder and then customize it in the Fine-Tune Content step. Plus, add multiple videos for Instagram in the Fine-Tune Content step.

Easily rearrange the order of your media assets and boost engagement by taking advantage of numerous customization options offered by Loomly.

For example, if you’re publishing to Facebook, Instagram, and LinkedIn, you can add alt text to your images in the Generic Content panel by clicking the “settings” icon, which would then apply your updates to the selected social media channels.

For video files, you can upload a
custom cover image
or choose one from a frame by clicking the same settings gear icon in the Generic Content panel to apply to all channels or customize the cover images per channel to maximize impact in the Fine-Tune Content panel.

In the same Fine-Tune Content panel, you can also
tag users and products on Instagram
in your images plus take advantage of plenty of other channel-specific tweaks.

Finally, if you need to make any last-minute edits to your media assets, you can always use
Loomly Studio’s image and video editing capabilities
to ensure your visuals look perfect before publication.

Organize your social media visuals in Loomly's Library

Drag and drop multiple images, videos, and PDFs into the Library to batch upload content. Then you can use other bulk actions such as labeling assets to track campaigns to keep your content organized.

You can also remix content by turning multiple images into slideshows.

From the Library, you can also navigate to the Asset View by clicking on the three dots and selecting “View Asset”. From here, add a short description to give context to your teammates, edit images and videos, and see its history.

Bulk upload images, videos, and PDFs to Loomly

With this new update, you can speed up your content creation by simply dragging and dropping media files into Post Builder.

Plus, by batching your media uploads to the Library, you’ll be better able to organize your files with campaign labels and keep track of what visuals need to go into your upcoming posts.

If you’re interested in learning more about how Loomly can help you spend less time managing your social media,
start your free 15-day trial now. Need more help? Please
check out our FAQ
or
reach out to our team
for more assistance.

Want to contribute to Loomly’s product roadmap?
Submit your requests here
!

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Loomly News

25 Jul 2024 • 3 min read • Rene Cheng

One of our most highly requested features is here:
Threads scheduling is now available in Loomly!

With over 190 million users as of June 2024, Threads provides marketers, business owners, and creators with an additional avenue to connect with followers, participate in conversations, and build community. Plus with only a year in existence, Threads is still experimental and ripe for going viral with the audiences that can matter the most to your brand.

The main goal of threads is to foster connection, so this is the perfect opportunity for you to leverage the content you’re already creating to cross-post and explore new avenues for your social media strategy.

Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Start Your Free Trial

How to schedule Threads in Loomly

• Go to Post Builder and select Threads
• Enter your post’s subject, scheduled date and time, and labels for campaign tracking
• Add your generic content and upload any media assets since Loomly supports text, image, video, and carousel Threads posts
• Customize your content in the Fine-tuning panel such as adding a hashtag or tagging other users
• Schedule, submit for approval, or publish now!

Why should you use Threads?

New to Threads or not sure about adding another social media channel to manage? Here’s why now is a good time to start exploring this new platform from Instagram and Meta.

Create a conversation on a certain topic
Use Threads to start and engage in meaningful conversations on specific topics with your followers. This is particularly useful for gathering insights and feedback on new ideas you’re considering for your product or service.

Let’s say you want to understand the most trendy color themes in July 2024 among Gen Z followers. You can use Threads’ poll feature to gather even deeper insights and create sneak peeks into your upcoming product launches.

Or say you’re a non-profit organization, like our friends at Plant with Purpose working in developing countries to improve the quality of life for people living in extreme rural poverty, you can leverage Threads to drive action for your cause. Use Threads to showcase ways people can get involved with your organization and be part of a positive change!

Community building

Have you heard of “posting and ghosting”? This term is becoming increasingly popular and describes the behavior of businesses or influencers who post content but fail to engage with their audience. To truly connect with your audience and build a community, make sure you’re not posting and ghosting!

Beyond discussing specific topics, Threads offers a unique opportunity to build a close-knit community with followers who are interested in your brand. It provides a space for users to share their ideas, knowledge, and opinions, and hear from you as well.

This type of interaction strengthens relationships with your followers, leading to increased customer loyalty.

Cross-posting from Instagram

One of the standout features of Threads is its integration with Instagram. The accounts you follow on Instagram are already connected on Threads, ensuring a unified follower base across both platforms.

Additionally, content shared on Threads can be referenced on Instagram, facilitating cross-promotion between the two apps. The close connection between the two platforms helps you maintain a cohesive social media presence, maximizing your reach and engagement.

Here’s an example from Nike. They tailored their content for the two platforms to maximize engagement. On Instagram, they used product tagging for direct shopping links.

On Threads, they used threaded comments to enhance readability and engagement, all while using the same visual asset.

By leveraging each platform’s unique features and capabilities, Nike was able to effectively market their new product based on how their audience prefers to consume content.

Best practices for posting on Threads

• Plan your content
• Use visuals
• Broaden your social media strategy by scheduling posts on Threads

Threads is an excellent platform for building a stronger community around your brand. Leverage this rapidly growing platform to reach a wider audience especially when you cross-post with Instagram using Loomly.

If you’re a Loomly customer, log in now and schedule your first Threads post today. If you’re still exploring a new social media scheduler, start your free 15-day trial and discover how Loomly’s features can save you time on social media tasks while bringing you optimal results.

Loomly News, Product Update

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Introducing the latest update to our mobile app — the ability to upload your media assets directly to your Library!

This update makes it simpler than ever to consolidate your visual content within Loomly for seamless scheduling. Instead of exporting your media assets from your phone to your computer, you can instantly upload your latest snapshots and videos to auto-post with our mobile app.

Plus, having assets straight from your phone to your Loomly Library speeds up the process of enhancing your visuals in the Loomly desktop dashboard. Whether it’s editing your visuals using Canva’s creative suite of tools or cropping and trimming them to meet the specific requirements of every social media channel using Loomly Studio, supporting the Loomly Library in the mobile app makes publishing content a breeze.

Here's a quick video to see how this new update works in action:

Read on to learn more about this exciting update and how you can use Loomly’s mobile app for effortless content scheduling.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Start Your Free Trial

Get the Loomly mobile app

Get the Loomly mobile app

To access the Library in Loomly mobile app, follow these simple steps:

Download the app

Download the app

You can easily find and download the Loomly mobile app from both the App Store and Google Play. Just tap the appropriate button below to get started.
👇

Log in via the mobile app

Log in via the mobile app

Once you’ve downloaded your app, log into your account.

Choose your calendar

Choose your calendar

Select the calendar of the Library that you want to access.

Note: Each calendar has its own associated Library. Be sure to choose the right calendar to access the correct Library!

Find your Library

Find your Library

Look for the book icon located in the top right corner of the app. Give it a click, and voilà! You’re now inside your Library.

You’ll find all the visual assets you previously uploaded to Loomly, as well as any designs you created and exported using Canva or from Google Drive.

Loomly Tip: Integrate with Canva to seamlessly bring your Canva designs to Loomly so you can schedule to all of your favorite social media channels. New to Canva? Good news, you can get started with Canva for free.

You can also add new visual assets by clicking the “+” button located in the top right corner. Select your preferred photos or videos. Once they have successfully uploaded, they’re ready for use in Loomly.

Filter visual assets efficiently

Filter visual assets efficiently

To locate your older visual assets quickly, you can use the filter button. It’s your handy tool for finding exactly what you’re looking for based on asset type, labels, and more.

Loomly Tip: We strongly recommend labeling your assets. By adding labels, you can organize items in your library and streamline campaign tracking. When you create a post using one or multiple items from your library, make sure to select the appropriate labels as well.

Haven’t labeled your items yet? Don’t worry, you can easily apply labels in bulk. Just select all the assets you want to update and click ‘ Label Asset‘ at the top right.

Import and schedule your Canva designs in Loomly

Import and schedule your Canva designs in Loomly

With Loomly’s app in the Canva marketplace, the process of importing your Canva designs into Loomly has become incredibly user-friendly.

Follow these steps:

• 1. Upload your media assets to Loomly with your mobile app. Canva will automatically sync the newly uploaded media assets in Loomly’s Library.
• 1. Enhance your media assets with Canva’s design features!
• 1. Once you’re done, export the design to Loomly to schedule posts.

Editing videos

Videos have taken the center stage in social media, with 91% of consumers favoring video content in 2023 and the number is continuing to rise. If you’re not sure how to create visually appealing video content for your audience, we have two methods for you.

• First: you can leverage Canva’s video editing tools to perfect your video content, adding that extra touch of creativity or branding to your videos such as an animated intro or outro. Once you’re done, you can export the video to Loomly for post scheduling.
• The second option is right from Loomly. With Loomly Studio, you can easily repurpose long-form videos into shorter sound bites for YouTube Shorts, Instagram Reels, and TikToks.

With the perfect duo of Loomly and Canva available at your disposal, creating engaging video content has never been easier.

Edit to match every social media channel with Loomly Studio

Edit to match every social media channel with Loomly Studio

Editor’s Note: The Post Builder was updated in February 2024. Please check out this blog post for detailed updates.

Each social media platform comes with its unique set of aspect ratio requirements, which can sometimes be a hassle to navigate when publishing multiple platforms. Fortunately, you can easily meet each social media platform’s requirements by using our built-in image and video editor, Loomly Studio, to fine-tune your visual assets in the Post Builder.

Note: To use Loomly Studio, you will need to access it via your computer.
Find out how you can access Loomly Studio here.

Here's how it works:

• 1. Upload your visual assets into Loomly’s Library through your mobile app
• 1. Transition to your computer and create a new post in the Post Builder
• 1. Optimize visual assets in either the base or the fine–tuning step of Post Builder: You have access to Loomly Studio in either the Base Panel or the Fine-Tuning Panel. We recommend adjusting for brightness, saturation, and tweaks that can apply to all social channels in the Base Panel. In the Fine-Tuning Panel, you have the flexibility to resize, crop, and fine-tune assets to maximize the impact on each social channel.

Loomly Tip: Loomly offers channel-specific warnings in the Post Builder. These warnings ensure that your assets fit into the precise aspect ratio requirements of each social media channel, guaranteeing a seamless auto-posting experience.

Share content with your followers faster and easier

Share content with your followers faster and easier

With this new update in our mobile app, it’s now easier and faster than ever to share your visual assets with your followers directly from your phone. No need to go through the hassle of exporting your visuals to a computer — you can now do it all with just a few taps on your mobile device.

Interested in seeing how this works in real-time? Download your Loomly mobile app today and start your free 15-day trial now. If you’re already a customer, log in via your mobile app.

Need Help?

Need Help?

Check out our FAQs for more guidance. If you need further assistance or have any questions, contact us here — we’re here to help!

Have a feature request in mind? Send in your request here and let us know how we can make Loomly better for you!

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New notification preferences

So far, Loomly was sending you instant notifications whenever something was happening inside your account.

Today, we are pleased to introduce some brand new settings that allow you to choose when you want to receive notifications:

• As they happen: our default settings, which keep sending instant notifications as usual.
• Once per hour: an hourly email digest that compiles all the notifications from the past hour in a single email.
• Once a day: a daily email digest that compiles all the notifications from the past day in a single email.
• Once a week: a weekly email digest that compiles all the notifications from the past week in a single email.
• Never: deactivate all emails if you prefer consuming notifications directly on your Loomly Dashboard.

You can apply the above settings independently to each kind of notification Loomly sends: post status change, assignment, comment, etc.

And, of course, you can set different preferences for each of your calendar, and each user of a calendar can define his or her own settings.

Where to access

These new email notification preferences are available directly inside your Account, in a brand new Notifications tab.

Once again, this is a feature that was inspired by your amazing and constructive feedback: thank you so much for your ongoing support and enthusiasm.

You are simply the best community we could dream of and we can’t wait to show you what’s next this month… stay tuned!

The Loomly Team.

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Loomly News

08 Jan 2024 • 7 min read •
The Loomly Team

One of our most highly requested integrations is here: Loomly is now available as an app in the Canva Marketplace!

By adding us to your Canva account, you can both import visuals from a Loomly Calendar’s Library to Canva and export polished designs to your Calendar Library to schedule out using the Loomly Post Builder!

Introducing Loomly's Canva App!

With this two-way connection, we are increasing the flexibility of your content creation and collaboration workflows, as well as how you repurpose visuals to make the most out of every post.

With over 125 million Canva users, you’re in great company and Loomly has officially joined the Canva community!

Read on to learn more about how to:

• 1. Connect Loomly to Canva
• 1. Use Canva’s image and video editors for free
• 1. Take advantage of their AI magic for anyone on a paid account (or using credits for those on a free account)
• 1. Export social media designs to Loomly
• 1. Optimize your posts in Loomly to maximize reach and engagement on every social media platform

Discover how you can combine the creativity of Canva’s image and video editor with the power and detailed customization of Loomly’s social media scheduler for the best of all worlds when it comes to creating impactful social media content.

Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Start Your Free Trial

How to connect Loomly to Canva

• Method 1: Canva App Marketplace
  You can add Loomly to your Canva account in two ways that each take less than a minute.
  The first is via the Canva App Marketplace. Just click Connect, accept all permissions, and you’re all set!

• Method 2: Canva Editor Toolbar
  The second is directly in your Canva editor toolbar on the bottom left. Select Apps, search for Loomly, click Connect, accept all permissions, and you’ll see Loomly available in the toolbar below Projects.

  You’ll now have access to all of the libraries of the calendars associated with your Loomly account.

Moving right along, we’ll now go into the creative ways that you can leverage both the free and paid Canva instances to create scroll stopping content no matter your design experience or level of expertise!

Like what you see? Start your free 15-day trial now.

Free Canva designs

New to Canva? The great news is that you can get started with Canva for free.

Whether you’re a visual expert or a design newbie (like yours truly), Canva has a ton of templates, stock images, graphics, videos, audio clips, and so much more that you’re sure to have a feed that pops.

Match visuals to brand identity

One recommendation on getting started is to decide on the visual direction that you’d like your social channels to have. We suggest having a core brand identity that you can then modify to suit each social media channel which will help you when planning out the accompanying images and videos.

Once you have your direction down, you can either find matching templates or click into Styles and select the corresponding color palettes and combinations for the backgrounds so you have a cohesive look.

With a Canva Pro account, you can build out a brand kit to save your colors, fonts, logos, and custom graphics. This way you have easy access to your brand elements for any design within Canva!

If you don’t have a Canva Pro account, you can always add your logo onto any Canva designs to showcase your brand by having it saved in your Loomly Library and then dragging + dropping it over!

Here’s a great resource from Canva for beginners!

Loomly Tip: While you can create a different design to match each social platform in Canva, another workflow option is to create one Canva design, export it into Loomly, and then use the Loomly editor to crop the image to the correct size per platform.

Follow Canva’s built-in grid

Canva has built-in grids and guidance to make sure the elements in your visuals are spaced correctly.

This is key to keeping your images uncluttered and easy to read.

Loomly Tip: If you want to make last minute tweaks to your Canva designs such as adding in text for a meme, you can also use Loomly’s Studio after you’ve exported your designs to the Loomly Library.

Find topical stickers and graphics

If you’re feeling stumped on what visuals to post, Canva offers an extensive collection of stickers, graphics, and visual accents to help you through your creative block.

For example, leading up to Black Friday and Cyber Monday, Canva has resources you can lean on:

You can then combine elements to personalize the content to suit your brand voice.

Have predesigned templates

If you’re working as part of a team, one of the best ways to empower social media managers or marketers is to have your designer create templates that can then be reused as needed without needing constant design support.

With Canva Brand Templates, you can reuse designs without making changes to the original file. This way your team can maintain brand consistency while producing new content.

For example, here’s how our own social media manager repurposed this Post Ideas template to match each social media platform’s aesthetic.

Loomly Tip: Use the Loomly Library to store image and content ideas that you can then export into Canva and add to an existing template for quick content creation.

Using Canva for video

If you want to elevate your video content without showing your own face, Canva offers a variety of free stock videos that you can post on social media. Simply search for your desired video or aesthetic, and then add text, voice over, music, or any other elements you prefer.

Canva also offers background video templates that you can use for intros, outros, and visual pops in any video that you’re sharing out on social media.

This is a great way to add some stylized elements to videos like webinars, case studies, interviews, and how-to tutorials and guides.

Loomly Tip: You can actually create a slideshow of images in Loomly to then export into Canva for some final video wow factor to really make them stand out.

Canva Magic and AI enhancements

While those on a free plan have some access to Canva’s AI magic, those on the paid plans are able to do more.

Here are some quirky ways that you can take advantage of Canva’s AI tools to then export into Loomly for social media post scheduling.

Magic Design

All you need to do is input a prompt for what you’re looking for and Canva will generate some assets for you to use.

When it comes to Canva prompts, we recommend the following:

• 1. Specify the social media channel so Canva has the size nailed down
• 1. Be clear about the tone of voice or vibe you’re trying to capture
• 1. Select your brand kit to keep colors and fonts consistent

For example, using the prompt “Create an Instagram post that says ‘Social Media Goals for 2024’”, I was able to generate this image:

Remember, AI provides a helpful starting point, but it usually requires a human touch to fine tune the results. Don’t be afraid to experiment a few times until you get what you’re looking for!

Magic Write

If you have text on your images or presentation, you can use Canva’s Magic Edit to rewrite your copy in a different tone of voice and style.

Magic Edit

With Magic Edit, you can easily remove and replace objects, change the color of existing objects, or add in elements with the click of a button.

Loomly Tip: Easily edit brand photos or stock photos you’ve saved in the Loomly Library by importing directly to Canva.

Magic Video

Finally, you can use Canva’s AI to create video clips with text and sync up a soundtrack.

We recommend having a few visuals or video clips ahead of time that they can then splice together to ensure it retains your brand and voice. You can then update the copy using Magic Write and change up the visuals if you’re unhappy with the results.

Remixing Loomly Library visuals in Canva

Since this is a two-way integration, you can easily import visuals from your Loomly Library into Canva.

This is handy if you are:

• 1. A shop owner who need to post their store hours and wants to change up the visuals
• 1. Have campaigns like regular sales or specials that you want to highlight consistently
• 1. Absolutely stuck on inspiration and just want to reuse a previous image with slight modifications hoping that no one will notice (kidding, but actually not)

All you need to do is select the Loomly app, choose the calendar, and then drag and drop the image or video clip you’d like to use!

Loomly Tip: Keep a base image or video on hand that’s easy to remix without any additional text or elements.

Exporting Canva to Loomly

Once you’re happy with your polished Canva designs, it’s time to export your visuals into Loomly for scheduling!

Follow these steps:

• 1. Select the Loomly app in the left hand side Toolbar
• 1. Choose the calendar where you would like the design saved
• 1. Click Export
• 1. Specify your export settings
• 1. Click Export one final time to save it to your chosen calendar’s library

Heads up: Only one page can be exported at a time so if your design has multiple pages, please export them one at a time.

Optimizing your social media posts in Loomly

It’s not enough to have thumb stopping visuals, you also need to optimize each social media post so that it will have the highest chance of engagement and reach for each platform.

That’s where Loomly really excels!

From choosing an optimal time per platform to including alt text on images, tagging products, adding a first comment, and geotagging for Instagram, adding cover images and thumbnails to your videos, plus audience targeting for certain platforms, Loomly has you covered.

One of the other advantages of using Loomly to schedule your Canva designs is that you can see a grid preview of how your posted visuals will look together.

This lets you plan out the order of your completed Canva designs and ensure a cohesive narrative for your feed.

Here is a great example from Loomly customer Ink and Olive Media and how they showcased their Black Friday deals:

Loomly also offers post optimization tips so you can make the final tweaks before scheduling out on each platform.

Finally, Loomly is great for collaborative approval workflows! So if you get any final feedback on the visual assets, remember that you can use the Loomly Studio for visual updates on images or videos.

Plus, you can always see the impact of your posts created in Canva using our Advanced Analytics tool and measure the impact that AI designs have on your audience.

Need any help?

And that wraps up our new integration! A huge thank you as always to our customers for requesting Loomly and Canva together and a shout out to our engineering team for bringing this to life!

If you have any further questions, please don’t hesitate to reach out to us here. Or if you have any feature requests, we’d love to hear from you!

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You can now easily upload your images and videos from tools like Adobe Suite, Canva, CapCut, and more directly into Loomly from your Google Drive folders with the click of a button.

Loomly’s Google Drive integration streamlines your workflow and lets you easily collaborate with teams and clients to batch create pixel-perfect content for your social media posts.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Start Your Free Trial

Using Google Drive to Organize Your Social Media Assets

Clean your desktop and free up your downloads folder by uploading all of your creative assets to Google Drive.

Google Drive is a great way to manage your digital assets because it can act as a digital asset management tool for all of your brand’s visuals no matter the source. Designers work from a variety of tools to produce stunning visuals, so Google Drive is a great way to consolidate and organize their work.

Plus, since Google Drive is cloud-based storage, you, your teammates, and/or your clients can easily access creative assets on the go or from different devices. Not to mention the space it clears up from your hard drive!

How to Upload Media from Google Drive to Loomly

Setting up your You can upload images and videos from Google Drive to Loomly in two places: Content Library or Post Builder. Watch our video tutorial here, or follow the steps below to upload your media seamlessly.

How to Upload Media from Google Drive to Loomly - YouTube

Uploading to Loomly Content Library

In Content Library, you can upload up to 10 videos or 40 images at once. This is a great way for you to batch content externally, then upload to Loomly prior to scheduling.

To upload to your Library from Google Drive, click the “+” icon, then click Google Drive. Simply login to your Google account, and then you’ll be able to select media to upload from your Google Drive folders.

Upload to Loomly from Google Drive

Also, Loomly lets you use labels to track and manage campaigns. So, when you upload assets from Google Drive, make sure to add labels so you can easily sort/filter them in your Library when you need to track them down. You can easily do so by selecting the visuals and selecting “Label Asset”.

When you’re ready to create your social media posts, select the relevant assets, and you’re all set!

Uploading to Loomly Post Builder

From Post Builder, you can upload 1 video or 10 images at a time from Google Drive. To upload your media, click the Google Drive icon in either the Define Generic Content or Fine-Tuning steps:

Upload Media from Google Drive to Loomly Post Builder

Then, select photo or video, select your Google account, then choose your media to upload:

Upload Images from Google Drive to Loomly

In the fine-tuning step, you can select each social media channel in turn and then attach the associated creative assets from Google Drive. This is an ideal workflow when you need different aspect ratios if you’re cross-posting to different platforms.

Plus, you can quickly crop images and videos to fit channel specifications using Loomly Studio.

Other Ways to Import Media into Loomly

You can upload media into Loomly Content Library or Post Builder however it’s easiest for you and your team:

• Via URL
• Royalty-free Images from Unsplash
• GIFs from GIPHY
• Loomly Content Library
• Directly from your computer

Digital Asset Organization Best Practices

With all of the varied content that is needed on social media, from short-form to long-form videos, different image sizes per channel, and all of the visuals required per campaign, keeping your assets organized can be challenging, to say the least.

Here are some tips to help make things easier to locate.

The first is to make sure you’re naming the assets clearly so you can easily search for visuals that you need:

If you’re a brand, we recommend creating folders in Google Drive nested in the following order:

• Year

• Month

• Campaign or project

• Optional: timeline of assets released for the campaign

• So, for example, for a Black Friday campaign, you would have a folder label “Initial comms”, “follow up comms”, and “final reminder”.

Make sure to name your assets based on the intended social media channel as well so you know at a glance what is landscape vs portrait vs square.

If you’re an agency, then we recommend the following hierarchy:

• Client
• Year
• Month
• Campaign or project
• Optional: timeline of assets released for the campaign

You can also color-code your folders to easily see different clients or projects.

Stay tuned for more!

The Loomly Team is busy cooking up more exciting new features behind the scenes, so keep an eye out for what’s next!

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Editor’s Note: Discover the latest enhancement to Loomly’s LinkedIn support as of March 2024.
Explore the details in our latest blog post
!
The Loomly team is thrilled to announce an exciting new feature to make your LinkedIn experience more efficient and impactful: the ability to mention and tag followers in your scheduled LinkedIn posts! 🎉
We know how important it is to directly engage with your audience, congratulate team members, and highlight their achievements. With this latest update, you can mention and tag any one of your LinkedIn followers, making your posts more interactive.
Manage all your social media accounts in one place.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.
Start Your Free Trial

How To Tag Profiles on LinkedIn Posts With Loomly

1. Log in to Loomly and click “New Post” in your calendar.
2. Set post details and select LinkedIn as a channel.
3. Write your post.
4. Fine-tune the content of your post for LinkedIn, and tag your follower by typing @username.
5. Send your post for approval, schedule it, or publish it now.
6. To see your post on LinkedIn, click “View post on LinkedIn” from your post view.

How LinkedIn Mentions With Loomly Can Help

As you craft your LinkedIn posts in Loomly, you can tag coworkers, peers, and friends who might be interested in your content. If you’re sharing a LinkedIn PDF carousel post and you reference another user’s content or ideas, it’s a great idea to tag them and extend your reach. You can also mention your content collaborators or tag certain thought leaders or brands who might be interested in your content.

Boost Sales and Event Engagement
Organizing sales initiatives or events? Now, you can tag your sales team or any other involved employees directly in your scheduled LinkedIn posts using Loomly. By doing so, you provide your potential customers with an additional avenue to connect directly with the right employee. This seamless communication channel can enhance customer interactions and conversions.

Streamline Your Workflow
Say goodbye to the hassle of retroactive tagging and maximize the efficiency of your social media management. With this new update, you can tag your followers on LinkedIn without leaving your Loomly dashboard. This means you’ll save valuable hours each month, as you no longer have to manually tag individuals on the platform after your posts have been published.

Enhance Your Reach By Celebrating Your Clients & Employees
Tagging your clients and employees is a great way to personalize your interactions and show that you value their achievements. This is also an effective way to expand your reach as your posts can be exposed to their network, leading to further visibility among their connections.

Ready to try Loomly for yourself?
Start your free trial today!
Stay tuned for more exciting updates and features coming your way. 🚀

Loomly News , Social Media , LinkedIn , Product Update

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The Loomly Team is happy to announce a new layer of protection for Loomly accounts: Two-factor authentication (2FA)!

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

What is Two-Factor Authentication?

Two-factor authentication is a best practice for account security. It requires
both your account password and a unique 6-digit verification code known as a One-Time Password (OTP).

OTPs are generated by a third-party authentication app such as Google Authenticator, Microsoft Authenticator, or Authy (your choice).

How to set up 2FA for your Loomly account:

1. Go to the Password & Security tab of Account Settings.

2. Select Setup Two-Factor Authentication:

   • Step 1: Set up the authentication app by scanning the QR code with your OTP application, or you can enter the code manually.
   • Step 2: Enter the 6-digit verification code generated by your OTP app, then enter your current password.
   • Step 3: Save your Backup Codes on a different device in case you lose the device, or you lose access to the authentication app.

Loomly’s team may not be able to recover your account if you do not have access to your authentication app or Backup Codes due to security reasons.

1. Select Enable Two-Factor Authentication, then you’re all set! From here, you can manage your backup codes or disable 2FA:

Save Your Backup Codes!

If you ever lose access to the device with the authentication app or lose access to the app, we highly recommend saving the backup codes from step 3 of your two-factor authentication setup.

Please store these backup codes by printing them out or saving them to a password manager.

Each backup code can only be used once. If you happen to use each backup code, please generate new backup codes by clicking Manage Backup Codes.

Disabling Two-Factor Authentication

Two-factor authentication should be disabled in these cases:

1. If you’re replacing your device. Then you can re-enable 2FA with your new device by following the same steps.
2. If you need to update the email address for your account. Then you can re-enable 2FA after you login with your new email address.

As always, thank you to the Loomly Community for all your feedback and enthusiasm. Stay tuned for more!

Loomly is the Brand Success Platform that helps your marketing team streamline collaboration — and build your brand on Instagram: start your 15-day free trial.

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Instagram Direct Publishing

Today, we are immensely happy to introduce the most frequently requested feature — ever — in the history of Loomly: Instagram Direct Publishing.

Instagram Direct Publishing allows you to create, preview, approve, schedule and publish single photo & single video posts from Loomly to Instagram.

To enable Instagram Direct Publishing:

• Open an existing calendar of create a new one:
• Visit the Settings page of your calendar:
• Browse to the Social Accounts tab of the calendar Settings page:
• Either, connect a new Instagram Business Account to your calendar (if none is connected):
• Or, refresh the connection of your Instagram Business Account in your calendar (if one is already connected):

From there, all you need to do is:

• Go to Post Builder :
• Create a new post:
• Select Instagram as a channel:
• Define the generic content of your post (make sure to include a photo or a video in your post):
• Fine-tune the content of your post for Instagram, for instance adding a First Comment to be published along your post (optional):
• Schedule your post with the Schedule button — or even publish it immediately with the Publish Now button.
• On Post View, click on View post on Instagram to access your post on Instagram:

Instagram Direct Publishing is available to all Loomly users: set it up now.

Limitations you want to keep in mind:

• Account type: Instagram Business Accounts are supported (Instagram Creator Accounts are not supported).
• Number of posts: “each Instagram Business account will be limited to 25 API-published posts within a 24-hour moving period. This rate limit will not impact other publishing methods.
• Content type: Single-image posts, Single-video posts, User Tags and Locations are supported (Stories, Shopping tags, Branded content tags, Filters and Multi-image posts are not supported).
• Hashtags: up to 30 hashtags per post are allowed.
• @mentions: up to 20 mentions per post are allowed.
• Video format: MOV and MP4 are supported.
• Asset size: files up to 8MB are supported.
• Asset aspect ratio: assets within the 4:5 to 1.91:1 range are supported.

A big round of applause to our engineer Ben, who prepared, built and polished this integration in record time.

Thank you so much to all of your for sticking with us until today and we trust you will make the most of this new feature to keep building amazing brands online in general and on Instagram in particular.

Sincerely,

The Loomly Team.

Loomly is the Brand Success Platform that empowers marketing teams to streamline collaboration — and now publish content directly to Instagram: start your 15-day free trial now.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Start Your Free Trial

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