Snov.io Release Notes

Explore Snov.io’s August updates. Discover bulk email search, AI web enrichment, and smarter tools for cleaning prospect data.

In the blink of an eye, summer has come to an end. But before we leave August behind, there’s one more thing it has in store for you.

This month, we’ve been working on new ways to fill the gaps in your prospect data, uncover insights from across the web, and leave even more of the repetitive work to AI.

New releases:

• Bulk email search
• AI web data enrichment
• AI-powered data cleaning

Find missing prospect emails in bulk

We talk non-stop about writing better emails. And for good reason: 57% of B2B buyers still prefer email for that first contact from a salesperson, according to LinkedIn.

But there’s just one teeny-tiny problem: sometimes you’ve got the perfect prospect, their company, their role… and no email.

We’ve made that easier to fix with our new bulk email search feature.

Here are some cases it can come in handy:

• You have a prospect’s name and company but no email.
• You want to find an additional email for an existing prospect.
• You have a yellow email and want another result.
• Your prospect has a No email found status, and you want to run another search through enrichment.

Ready to try bulk email search?

Simply open Prospects, select the profiles you want to enrich, and click Enrich & AI tools.

The feature works independently of a Sales Suite subscription and uses enrichment tokens. You’re only charged for successful results, just like with Phone Number Enrichment. Speaking of which, you can always use it when you need to add a prospect’s number to the mix.

💡 Extra tip:

Give yourself a head start. Check that your prospect names and company domains are complete before you begin searching.

👉 Our enrichment tokens guide explains exactly how token usage works.

Enrich prospects with web data using AI

Another thing we probably sound like a broken record about? Personalization.

Good personalization needs context, and sometimes the details you need just aren’t in your prospect data. Now, AI can help you find them.

With Fill out from web, you can search publicly available web data for the insights you need and save them straight to your prospect list. Just describe what you want AI to find, and it’ll take care of the rest.

To give you a few ideas, you could look for:

• A company’s recent funding or expansion
• Technologies it uses
• Recent company news
• Details relevant to a prospect’s role

Excited about trying web enrichment?

Go to your prospect list and select Enrich & AI tools → Fill out from web to get started.

You can research prospects found in Snov.io, previously enriched, or uploaded from a file, and choose between built-in OpenAI, Gemini, and Anthropic models. As for the cost, web enrichment uses tokens based on the model you choose and the size of your list.

💡 Pro tip:

Give AI a little direction. A broad “Research this company” leaves plenty of room for interpretation. Asking concrete details, like the company’s latest publicly announced funding round, gives you a much more useful result.

👉 Follow the step-by-step guide to start enriching prospects with AI web search.

Clean and edit prospect data using AI

We know, we know. It’s been AI this, AI that lately, but bear with us for one last AI update. We promise this one’s useful.

And by useful, we mean taking care of the repetitive prospect-data tasks you’d normally have to handle yourself. That’s exactly what Clean and edit is for.

There’s quite a lot you can hand over to it. For example:

• Extract specific information from larger fields, like a company name from a website URL
• Convert data into another format, like turning a company name into a website URL
• Clean up messy data, such as removing unnecessary suffixes from company or prospect names
• Summarize information across multiple fields, like combining experience and education into a prospect background summary

Ready to get your data in order?

Add or open a prospect list, select Enrich & AI tools → Clean and edit data, and describe what you want changed.

A few more things worth knowing:

• The feature works with data you’ve found, enriched, or imported into Snov.io.
• You can use prompts to update and organize prospect data while referencing existing columns with {} variables.
• Just like with web enrichment, you can choose from built-in OpenAI, Gemini, and Anthropic models.

💡 Pro tip:

Test your prompt on a small group of prospects before applying it to a large list. Check that the output follows the format you want, refine the instructions if necessary, and only then run it at scale.

Learn more with our AI data management guide.

That’s it for August, but there’s plenty happening behind the scenes that we can’t wait to share. See you next month!

With love,

Snov.io Team

NEW FEATURE

PROSPECTS

FIND EMAIL ADDRESSES

ENRICHMENT TOOLS

Bulk email search now in Enrichment

Find verified emails for prospects in your list with just a name and company domain.

We've added a new enrichment tool to get emails through our data partner.

Open your

Prospects,

select profiles you need and click

Enrich & AI tools

.

How it works

Works as a standalone enrichment tool and doesn't require a
Sales Suite
subscription

Uses your
enrichment tokens
for email searches. Just like phone enrichment, you only pay for successful results

Why use it

Enrich your prospects if you just have name and company

Find an additional email or verify an existing yellow email address

Fix that

No email found

status. If Snov.io doesn't have the email, find it through enrichment

RESEARCH

NEW FEATURE

PROSPECTS

ENRICHMENT ACTIONS

FILL OUT FROM WEB

Enrich prospects with web data using AI

Research prospects and get unique insights for your outreach by pulling public data from the web.

To use it,
add prospects to your list
and select
Fill out from web
under the
Enrich
button.

Works with any data you already have in Snov.io: found, enriched, or uploaded from a file. Enriched results are automatically added to your list.

Learn how to use it
in our guide
.

Custom data points

Describe what to search for and what insight you need using prompts. Reference existing data as search input using variables.

AI agent

Choose from built-in OpenAI, Gemini, and Anthropic models to process your search.

Tokens

Web searches use tokens, and you only pay for found data. The cost depends on your list size and AI model.

NEW FEATURE

PROSPECTS

DATA COLUMNS

AI

Clean and edit data using AI

Repetitive data tasks that used to take your time can now be handled automatically with AI.

The new enrichment tool lets you update, organize, and generate insights on your prospects.

To use it,

add prospects to your list

and select

Clean and edit

under the

Enrich

button.

Works with any data you find, enrich, or import in Snov.io.

Learn more

in our guide

.

Prompts with data variables

Describe how you want to update your prospects using prompts. Specify existing columns for the task using {} variables.

AI agents

Choose from built-in OpenAI, Gemini, and Anthropic models to process your request.

Tokens

Data updates use tokens, depending on the AI model and list size.

Explore Snov.io's July 2026 product updates, featuring company enrichment, AI integrations with ChatGPT and Claude, the official n8n node, and new LinkedIn Automation improvements.

July was all about making Snov.io easier to connect with your existing workflows while giving you richer prospect data and more control over your outreach.

This month, we:

• Launched our official n8n integration
• Introduced the Snov.io MCP server for AI assistants like ChatGPT and Claude
• Added company enrichment for prospect lists
• Improved LinkedIn Automation with smarter engagement and expanded Do-not-contact protection

Let’s take a look at everything that’s new.

Company enrichment

Company research before reaching out can take hours. Our new Company enrichment feature automatically enriches existing prospect lists with detailed company information, helping you qualify leads faster and personalize outreach without switching between LinkedIn, Crunchbase, and other sources.

Simply open any prospect list and select Get company details under the Enrich button. The enriched information appears in the new Full company details tab and can also be exported to CSV for additional segmentation or reporting.

You can enrich your prospect lists with up to 13 company attributes, including:

• Company profile: location, industry, company type, size, slogan, and description
• Social presence: LinkedIn page, LinkedIn followers, and Crunchbase profile
• Expertise: specialties, similar companies, and affiliated companies
• Funding information: funding history, investment amounts, and investors

Use this data to improve ICP scoring, personalize your messaging, and prioritize the best opportunities.

👉 Learn more in our guide.

Smarter LinkedIn post likes

We’ve made LinkedIn Automation behave even more naturally.

Previously, the Like post action always engaged with the latest post from each prospect. From now on, you can define how many posts should be liked, while Snov.io automatically determines which posts receive engagement.

What you can do now:

• Schedule up to 5 post likes per prospect
• Randomize post selection for more natural engagement
• Reduce repetitive activity patterns
• Keep your automation compliant with LinkedIn best practices

To enable this option, edit the Like post step inside your LinkedIn Automation sequence and specify the desired number of posts.

👉 Learn more in our LinkedIn Automation guide.

Snov.io MCP server

One of July’s biggest releases is the new Snov.io MCP server, which lets AI assistants interact directly with your Snov.io workspace.

After connecting your account, compatible AI assistants can search prospects, verify emails, manage CRM records, schedule follow-ups, and launch outreach using natural language conversations.

The MCP server works with any MCP-compatible AI assistant, including ChatGPT, Claude, Cursor, and Windsurf.

What you can do through AI:

• Search the lead database and manage prospect lists
• Find and verify email addresses
• Create and update CRM deals
• Schedule tasks and meetings
• Configure LinkedIn accounts
• Launch LinkedIn outreach and manage connections

Getting started only requires adding the Snov.io MCP server URL to your AI assistant, connecting your account, and approving permissions.

👉 This step-by-step guide will help you set it up.

Official n8n integration

Automation just became much easier.

Our official n8n Community node lets self-hosted n8n users integrate Snov.io into virtually any workflow using API credentials.

Whether you’re building lead generation pipelines or AI-powered automations, the new node gives you direct access to Snov.io inside n8n.

Build automated workflows for:

• Email verification and lead enrichment
• CRM and spreadsheet synchronization
• Lead management and reporting

You can also connect Snov.io with popular tools like Google Sheets, HubSpot, Salesforce, Slack, and thousands of other applications available in the n8n ecosystem.

👉 Learn how to set up the integration from this guide.

Do-not-contact lists supporting LinkedIn profile URLs

Protecting your sender reputation and respecting opt-outs just became easier across every outreach channel.

Do-not-contact lists now accept LinkedIn profile URLs in addition to email addresses and company domains.

This means you can now:

• Exclude prospects using their LinkedIn profile URL
• Prevent blocked prospects from entering email, LinkedIn, or multichannel campaigns
• Track excluded prospects with the new No-send status for more accurate reporting

This update helps maintain consistent suppression rules regardless of how your prospect data is stored.

👉 Learn how to set up do-not-contact lists from this guide.

What’s next?

July introduced several major building blocks for smarter sales automation – from AI-powered workflows and n8n integration to richer company intelligence and more flexible LinkedIn automation.

We’re already working on the next wave of improvements, so stay tuned for even more updates next month.

NEW FEATURE

GET COMPANY DETAILS

PROSPECT LISTS

Enrich prospect lists with company data

Get a full profile on your prospects' companies, and save hours of research on LinkedIn and Crunchbase.

Our new enrichment adds up to 13 company data points to your existing records.

Use enriched data for ICP scoring and finding the right angles for outreach, or export everything to CSV for further analysis and segmentation.

To use it, open your prospect list and select Get company details under the Enrich button.

Results appear as new columns in your list under the Full company details tab.

Make sure you have enrichment tokens before you start. Learn more in our guide.

What data you get:

Company profile

Location, industry, type, size, slogan, description

Social & web presence

LinkedIn followers, LinkedIn page, Crunchbase profile

Expertise & network

Specialties, similar companies, affiliated companies

Funding & investments

Funding rounds history, amounts, investors

See what's new in Snov.io this June. From new enrichment features to Campaigns & Email Warm-up API updates, there's plenty to explore.

Summer’s here, and so is a fresh wave of upgrades built to power up your outreach.

This month, we introduced new enrichment features, expanded what the API can do, and set the stage for even more to come.

What’s new:

• Phone Enrichment
• Pull LinkedIn profile enrichment
• Campaigns & Email Warm-up API
• More data enrichment on the way

Phone Number Enrichment

There’s no single best way to reach every prospect. Some will always answer an email first, while others only really respond once you get them on the phone.

What’s clear is that having more channels available makes it easier to reach the right people, however they prefer to respond. That’s why we added Phone Enrichment.

From now on, Snov.io finds verified phone numbers for prospects already on your lists. Run it for one contact at a time, or process a whole list in bulk. Either way, tokens are only charged when a number is actually found.

Here’s what you can do now:

• Find direct phone numbers for your prospects
• Add phone numbers to leads already in your pipeline
• Enrich imported or CRM-synced lists in bulk
• Reach prospects through calls when email or LinkedIn isn’t enough

Ready to get started? Just open any prospect list in Snov.io, click Get number, and we’ll take care of the rest.

👉 Try Phone Enrichment.

Pull LinkedIn profile enrichment

A job title only gets you so far. A LinkedIn profile tells you a lot more, such as where someone’s worked before, what they’re currently focused on, and the kinds of projects that actually matter to them. This context makes your outreach feel intentionally written.

That’s why we’ve added Pull LinkedIn profile as a new enrichment option.

To try the feature yourself, just add your prospects to a list, click Enrich, and select Pull LinkedIn profile. Snov.io will retrieve the relevant details directly from their public profile, so you can skip the manual research entirely.

👉 Enrich with LinkedIn profiles now.

Campaigns & Email Warm-up API

We’ve also expanded the Snov.io API to give you more end-to-end control over your workflow.

That means you can now run outreach almost entirely through the Snov.io API. A new set of methods spans the whole campaign lifecycle, from launch to reply tracking via webhooks and performance analysis.

You can now:

• Create campaigns with email and LinkedIn sequence steps
• Connect sender accounts and manage sending settings
• Start and manage Email Warm-up
• Automatically enroll prospects into campaigns
• Update campaign content, status, and sending limits
• Track email and LinkedIn events with webhooks
• Send campaign performance data to your CRM or analytics tools

👉 Get your API credentials in account settings, or check the API documentation for the full list of methods.

More enrichment is coming

And on the enrichment front, this is just the start.

We’re already working on new ways to help you enrich your prospect data, so you can spend less time searching for information and more time building relationships.

Stay tuned as there’s more to come.

Thanks for continuing to choose Snov.io and for the input that helps guide where we go from here.

See you in July.

Snov.io unveils new research at Web Summit Rio 2026 showing how LinkedIn, phone, and WhatsApp help Brazilian sales teams outperform email-only outreach.

New research presented at Web Summit Rio found that multichannel outreach generates 85% more replies than email-only campaigns in Brazil, highlighting the growing importance of direct-contact channels such as WhatsApp, phone, and LinkedIn in Brazilian B2B sales.

At Web Summit Rio, Snov.io unveiled new research showing that multichannel outreach campaigns generate 85% more replies than email-only campaigns in Brazil. In contrast, US campaigns achieve stronger results through email-only outreach, highlighting a growing gap between how buyers engage with outbound sales across different markets.

The research analyzed campaign performance data from May 2025 to May 2026, covering more than 53.9 million emails sent across Brazil and the United States. The study compared reply rates across email-only and multichannel outreach campaigns to evaluate how channel mix affects outbound performance in different markets.

The findings suggest that many global sales teams are relying on outreach playbooks that fail to reflect how Brazilian prospects prefer to communicate. While email remains a core channel, the strongest results in Brazil come from combining it with direct-contact channels such as LinkedIn, phone, and WhatsApp.

For sales teams, this creates a new operational challenge. Running multichannel outreach requires more than adding additional touchpoints — it requires access to accurate contact data across channels. Yet many teams still rely on separate tools and fragmented workflows to source phone numbers for cold calling and direct-contact outreach.

To help teams adapt to this shift toward multichannel outreach, Snov.io is introducing Phone Enrichment at Web Summit Rio.

Users are now able to enrich prospect profiles with phone numbers directly inside Snov.io. The feature supports both individual lookups through a “Get number” button within a prospect profile and bulk enrichment for selected lead lists. Snov.io automatically searches connected data providers and adds successfully matched phone numbers directly to prospect records.

“Our research highlights a broader shift in Brazilian B2B sales toward direct, relationship-driven communication. Companies can no longer rely on email as their only outbound channel. As more sales teams adopt multichannel outreach, access to accurate phone and contact data becomes a critical part of modern sales infrastructure. Phone Enrichment is our response to that shift,” said Oleksii Kratko, CEO and founder of Snov.io.

About Snov.io

Snov.io is a lead generation and sales automation platform that helps companies build a pipeline through lead generation, multichannel outreach, email deliverability, LinkedIn Automation, data enrichment, and sales workflow automation. Founded in 2017, the company now serves more than 3 million users worldwide, primarily small and medium-sized businesses.

Useful links:

https://snov.io/

Snov.io LinkedIn

Snov.io Youtube channel

Snov.io Facebook

Snov.io X

October updates

• Built-in LinkedIn Search
• Improved Teamwork
• Email updates
• Simplified prospecting with Database Search
• Done-For-You domains and mailboxes
• Dynamic proxies in Email Warm-up

The busiest sales season of the year is here! Q4 is crunch time for sales and marketing teams, and your outreach needs to perform at its best. That’s why this month’s updates are all about teamwork, deliverability, and efficiency.

Last month, our team brought you a powerful mix of updates designed to simplify your workflow and sharpen your outreach. From enhanced Teamwork features and new prospect filters in Database Search (plus a brand-new Done-For-You Mailboxes setup), everything’s built to help your team move faster and perform better.

Let’s explore what’s new!

Built-in LinkedIn Search

LinkedIn prospecting just got easier! Our new LinkedIn Search tool brings lead generation directly into your Snov.io workspace.

You now have two simple ways to find and save prospects from LinkedIn:

• Save prospects from People searches:
  Paste a link to your LinkedIn search results, and Snov.io will automatically find verified emails and add those contacts to your selected list.
• Find prospects from LinkedIn profile URLs:
  Upload a file with LinkedIn profile links, and we’ll enrich them with complete data, including names, positions, companies, and verified email addresses.

⚠️ The second option replaces the previous Social URL Search tool and works seamlessly with LinkedIn Automation for a faster, smarter prospecting experience.

💡 Pro tip: For now, we recommend using LinkedIn filters on the search page to save only targeted leads. We are working on adding filters to our LinkedIn Search tool soon, though!

Improved Teamwork

Team collaboration got even smoother. From now on, your personal and Team data stay separate.

When you join a Team, Snov.io automatically creates a dedicated Team workspace for shared records. All records created before joining stay in your personal workspace, while any new data you add afterward is stored in the Team workspace and instantly shared with teammates.

You can easily switch between Team and Personal workspaces from your profile menu, no confusion, no mix-ups.

💡 Pro tip: All data created within the Team workspace belongs to the Team. If a member leaves, their records remain accessible, and the Team leader can transfer ownership to another active member in just a few clicks.

Email updates

Using plain text in your emails is one of the most effective ways to keep your domain safe and improve your campaigns’ performance across deliverability and engagement metrics. To help you achieve the best deliverability, we added two new features to our Campaigns tool:

1. Automatic HTML cleanup

When you paste email copy from Gmail, Google Docs, or other external sources, Snov.io automatically cleans up HTML formatting, such as bold text, styles, and links.

💡 Pro tip: Want to keep your original styling? Just paste your HTML template directly into the Source code field in the email editor.

Why does this feature matter?

Emails without excess HTML look more natural to providers, making them appear safer and more trustworthy, which helps improve deliverability and inbox placement.

1. Plain text mode

With Plain Text Mode, Snov.io automatically removes any formatting or elements that could trigger spam filters, helping you maintain a strong sender reputation.

You can enable plain text for any step in your sequence or when sending a message directly from a prospect’s profile.

💡 Pro tip: We recommend starting your email sequence with a plain text email. For follow-ups, you can switch to HTML to add conditions, visuals, or link tracking.

👉 Learn more about using plain text mode here.

Why does this feature matter?

Based on our research of 44M+ cold emails, plain text achieves a higher reply rate: 1.30% vs. 1.08% for HTML.

Simplified prospecting with Database Search

To make prospecting faster and more accurate, we’ve introduced new filters in Database Search that help you zero in on the right leads in just a few clicks.

1. Improved location filters

Search results in Europe and Asia are now broader, automatically covering all regional subdivisions and countries within your selected area.

That means when you choose “Europe” or “Asia,” your search will instantly include prospects from every country in that region.

1. New prospect filters

You can now search prospects by Department or Management Level, making your targeting more precise and effective:

• Department: Find leads in Marketing, Sales, IT, Operations, Engineering, HR, Finance, etc.
• Management: Reach out to the right decision-makers by seniority: C-Level, VP-Level, Director-Level, Manager-Level, or Staff.

These filters come with default parameters and can be combined with other filters in Database Search for even sharper segmentation.

Want more tips on growing your email list? Check out our video where our expert Kseniia shares actionable tips on how to connect with high-quality leads:

Done-For-You domains and mailboxes

Setting up mailboxes for outreach just got easier and faster! You can now purchase Done-For-You (DFY) domains and mailboxes directly from your Snov.io workspace, eliminating manual configuration.

DFY Mailboxes are perfect for:

• Teams that need to scale outreach seamlessly and deploy dozens of senders in bulk across multiple campaigns or clients.
• Anyone new to outbound who wants a quick, reliable setup without the tech headaches.

Here’s what you get:

• Fast setup: Buy domains and set up mailboxes in bulk with unlimited scalability.
• Complete tech configuration: We automatically handle SPF, DKIM, DMARC, and tracking domains for every account.
• Safer outreach: Build up your sender reputation with automatic warm-up and send up to 100 emails per mailbox per day.

💡 Pro tip: For best deliverability, we recommend sticking to these limits:

• Domains: 2-3 active (+1-2 backups)
• Mailboxes: 3–5 per domain
• Daily sending limit:
  • 20-30 emails per day (optimal recommended)
  • 50 emails per day (maximum recommended)

👉 Check out our guide on setting up your cold email infrastructure for step-by-step details.

Dynamic proxies in Email Warm-up

To help you maintain strong deliverability in case of IP-related issues, Snov.io now offers a Dynamic Proxy option.

When enabled, your warm-up will automatically rotate between multiple IP addresses, keeping your activity natural and preventing potential delivery problems.

⚠️ When to use it: Dynamic Proxy isn’t necessary for every sender. Turn it on only if your active warm-up shows signs of issues. For example, if your deliverability score drops to zero or you see warm-up errors in your dashboard.

You can enable this feature at any time in your Warm-up settings with just one click.

And this is it for now.

Black Friday is coming soon, and we have something exciting for you in store! Stay tuned for more updates.

💜With love,
Snov.io team

50M+ new company profiles, safer tracking, and smarter outreach tools. September brought it all! Learn more about our updates here. 👇

Fall is here — and so are new ways to power up your outreach! 🍂

With 50M+ verified company profiles now at your fingertips in Snov.io’s Database Search, your lead generation just got a massive upgrade. And that’s not all! September also brought enhanced InMail sending, improved email warm-up, and much more. Let’s get into it!

Our updates:

• 50M+ company profiles in Database Search
• LinkedIn InMails in prospect profiles
• SSL certificates for custom tracking domains
• Enhanced email warm-up
• Tags for sender accounts
• Become our affiliate partner!

50M+ company profiles in Database Search

Bad data quietly kills performance. Recent benchmarks indicate that list/CRM data decays by 28% per year, so keeping data enriched and fresh is now a must, not a nice-to-have.

Our team dedicates extra time and care to providing high-quality data to our customers. Last month, we expanded our company database, and now you have access to over 50 million company profiles!

Simply go to Database Search, click on the Companies tab, and type in your filters or keywords to find the organizations you want to target.

Existing records have also been updated to provide you with the most accurate and up-to-date information, with regular updates to follow.

LinkedIn InMails in prospect profiles

In addition to sending InMails in your campaigns, you can now send them directly from a prospect profile using your connected LinkedIn account.

Simply open any prospect profile and choose InMail (Email and direct LinkedIn message are also available).

This will help you directly contact any lead you need.

SSL certificates for custom tracking domains

To boost your deliverability, Snov.io now automatically issues SSL certificates for all custom tracking domains, both new and existing. This means all tracked emails and links run over secure HTTPS, lowering the chances of your messages being flagged as spam.

Pro tip: double-check that your DNS and CNAME records are set up correctly. If they’re off, your open and click tracking might not work as expected. Need help? Check out our troubleshooting guide for quick fixes.

Enhanced email warm-up

It’s hard to underestimate the importance of email warm-up. If you skip this step, your campaigns may tank and your deliverability will inevitably suffer, no matter the quality of your product.

Last month, our team released three new warm-up features to help your deliverability stay in check:

• Spintax in the warm-up campaigns
• Plain text mode
• Custom tracking domain

Let’s dissect them one by one:

Spintax

Spintax rotates variations of your text, making each message look unique and more human-like.

You can add Spintax directly from the Variable menu when creating your template in the Email content settings.

Pro tip: make your variations meaningful. Tossing in random changes won’t do much. Check out our article for clear “good vs. bad” Spintax examples to level up your warm-up.

Plain text mode

Sometimes, simple really is smarter. Plain text emails are treated by providers as if they were written and sent manually, not in bulk. That extra trust helps you build sender reputation faster and land more messages in the inbox.

Just open the settings of an existing warm-up (or create a new one) and switch on Plain text mode.

Custom tracking domain

Snov.io Email Warm-up now supports automatically adding your tracking URL to warm-up emails.

Why does this matter? Warming up your domain with tracking turned on reduces the risk of campaigns being flagged by providers.

If you’ve already added your custom tracking domain in email account settings, just head to Warm-up settings and enable it with one click.

Tags for sender accounts

Last but not least, you can now add custom tags to your sender accounts. Tags make it easy to segment and organize your email accounts by purpose, owner, sending volume, or any other criteria your team needs.

Head to Email Accounts and add tags to individual accounts, or bulk-edit multiple senders at once.

Here’s how tags simplify your workflow:

• Smarter campaign setup
  When creating a campaign, simply filter by tag and add senders to rotation in a single click. No more picking accounts one by one.
• Bulk management
  For agencies and large teams juggling hundreds of accounts, tags cut through the chaos and make managing senders fast and simple.
• Better reporting
  On your Campaigns list, filter campaigns by sender tags and export segmented data for clearer insights.

With tags, you’ll spend less time on manual account management and more time scaling your outreach.

Become our affiliate partner!

With our affiliate program, you can get a 40% lifetime commission!

We are proud to offer you an opportunity to spread the word about your favorite cold outreach tool and earn commission from each sale.

Here’s what you’ll get:

• 40% lifetime commission from the very first referral
• 20% commission on LinkedIn automation add-ons
• Unlimited referrals and payouts
• New sleek commission dashboard + instant promo materials
• 24/7 human support, no AI chatbots

Get a lifetime commission from each sale

Earn 40% referral commission

And there you have it, folks. Try out these new features, streamline your cold outreach, and stay tuned for more updates!

Thank you for being part of the Snov.io community 💜

IMPROVEMENTS

LINKEDIN ACTIONS

Multiple, randomized post likes

Schedule up to 5 post likes for better visibility while avoiding repetitive, suspicious activity.

LinkedIn Automation now lets you set the limit on likes per prospect and randomizes the order of posts liked, instead of choosing the last one for every prospect.

To set this up, open your campaign settings, add or edit the Like post action step in the sequence, and set the number of posts.

Learn more in our LinkedIn Automation guide.

Clay integration, 3.5M fresh B2B records, faster API speeds, and safer LinkedIn automation. Here’s everything you need to level up your Q4 outreach.

The year is racing to a close, and with Q4 in full swing, sales and marketing teams are sharpening their outreach to finish strong. According to Numeric, 70% of companies set their year-end to December 31, so the rush to hit those sales quotas is no joke. This November, we gave you the tools to deliver exactly that. From the much-anticipated Snov.io integration in Clay to 3.5M new and enriched company records in our Database, plus enhanced LinkedIn automation, everything is designed to help you reach the right people with the right message, fast. Let’s dive in!

New releases:

• Snov.io & Clay integration
• Database updates
• Faster API
• LinkedIn Automation enhancements
• Teamwork is back on Starter
• Multichannel templates

Snov.io & Clay integration

Our native Snov.io integration in Clay is officially live. Now you can run your entire outreach workflow using the Snov.io × Clay combo: find → enrich → add to list → send campaigns, all without switching tabs. Here’s how it works:

Enrich data with Snov.io

With the Snov.io integration in Clay, you can enrich your prospects and find email addresses from domains, LinkedIn URLs, and job titles. Just select Snov.io as your data provider when building your Clay table. Enrichment runs through your Snov.io API and uses credits from your plan.

Push leads straight into campaigns

Once new prospects are enriched in Clay, you can automatically add them to your campaigns:

• Build your sequence in the Snov.io app
• Use Add to list inside Clay to push contacts to your Snov.io lists
• Let your email or LinkedIn campaigns run automatically

This integration gives you a frictionless workflow, from raw data to fully automated outreach, powered by both platforms. 🔥
Learn more about how to set up Snov.io & Clay integration.

Database updates

We’re continuing our monthly database updates to make sure you’re always working with the most accurate, up-to-date B2B data possible. Your next high-quality lead is just a search away in Database Search — and this month’s upgrade is a big one.

New and enriched records

Here’s what’s changed:

• 2,000,000+ companies updated with the latest firmographic data
• 1,500,000 new prospects added, plus we have enriched existing profiles with fresh details

Our team will continue to update our database to help you target your outreach.

AI Search by ICP

Turn your ideal customer profile into real prospects in a matter of seconds.
Here’s how it works:

• Enter your ICP description
• AI Search will then translate it into accurate search filters
• Get a list of prospects that match your ICP

We recommend using this template to improve the search results:

[Position] from [Industry] companies in [Location: city or country] with [Company size] number of employees that have an income [Revenue]

Don’t have an identified customer profile? No worries! Our ICP Generator will help you create ICPs based on your unique selling points, services, and other key factors.
Sign up and get a $50 bonus!
Create your free account to claim it.
This promotional offer applies to new accounts only.

Exact number of records found

With this update, you are now able to see the exact number of records you’ve found in Database Search based on your filters.

Faster API

Got countless integrations? Snov.io has got you covered.
Last month, we enhanced our API to deliver stronger performance for your integrations.

What’s new:

• Faster response time
  API response latency is now 20–30% lower, so your requests are processed significantly faster.
• Higher stability:
  We’ve eliminated errors that previously occurred under heavy load, ensuring high-volume workflows run without interruption.

Explore everything you can do with the Snov.io API in our updated documentation, including available endpoints and ready-to-use request examples.

LinkedIn Automation enhancements

Last month, we introduced several improvements to LinkedIn Automation to help you scale safely and analyze your campaign performance.
Here’s what we’ve improved for you.

LinkedIn Automation free trial

The LinkedIn Automation add-on now offers a free 7-day trial with full access to all features.
You can use this option if you have a premium subscription and haven’t used the add-on before.
Start a LinkedIn action sequence to see how it automates outreach, from profile views to connection requests and InMails.
Need help getting started? Check out our quick guide.

Time zone settings

Every LinkedIn slot now has its own timezone setting. This ensures that all automated actions run according to your account’s usual login pattern, reducing the risk of getting flagged by LinkedIn.
You can adjust time zones in your LinkedIn add-on settings.

New LinkedIn account analytics

You can now track your key LinkedIn performance metrics directly inside the Snov.io app.
Each connected account includes an updated analytics dashboard with:

• SSI score
• Daily action limits
• Connections
• Followers
• Profile views
• Engagement metrics

Choose any specific metric you want displayed on your dashboard.

Dynamic limits for safer LinkedIn automation

It’s not a secret that LinkedIn can ban any account for suspicious activity. High-volume outreach can be dangerous if it’s not done gradually over time.
Our LinkedIn add-on already had safety limits; we have now enhanced them and added Flexible limits mode.
When enabled, this mode rotates between your minimum and maximum thresholds to keep your activity natural and help you avoid warnings or temporary restrictions.

Teamwork is back on Starter

Great news for small teams and growing startups — Teamwork is officially back on Starter plans!
This update also introduces our new multi-account setup, allowing every member to work in both personal and team workspaces. This keeps individual data separate from shared team records while making collaboration smoother and more organized.
For full-scale collaboration tools, such as advanced permissions, shared data access, and deeper team controls, you can upgrade anytime to our Pro or Ultra tiers.

Multi-channel templates

Need more inspiration for your multichannel outreach?
We have updated templates for all three channels: Email, LinkedIn, and Multi-channel.
These templates follow proven outreach best practices and include ready-made flows for sales and other common use cases. And, of course, every step can be customized to match your message, tone, and strategy.
Head to Templates → Campaign Templates and choose the one that fits your next campaign.

And that’s a wrap!

As you’re heading into the final stretch of 2025, we’re here to help you make every email and LinkedIn message count.
Wish you the warmest holiday season and see you in the next month’s updates!
With love,
Snov.io Team

NEW FEATURE

AUTOMATIONS

MCP

CLAUDE

CHATGPT

Snov.io MCP server

Connect your Snov.io account directly to AI assistants like Claude and ChatGPT to automatically run lead generation and outreach.

How to get access

1. Available on all plans
2. Works with any MCP-compatible AI (Claude, ChatGPT, Cursor, Windsurf)
3. MCP server URL: https://mcp.snov.io/mcp

Get started

1. Add the MCP URL to your AI's connectors
2. Connect your Snov.io account and approve permissions
3. Use 139 tools via chat (with more coming soon)

Read our step-by-step guide.

Tools you can use via AI

Lead Finder & managing prospects

Search the lead database, find contacts by domain or LinkedIn URL, and manage prospect lists and folders.

Email Finder & verification

Find email addresses and verify their deliverability, one by one or in bulk.

CRM & deals

Create and manage pipelines, deals, stages, prospect notes, and loss reasons.

CRM tasks & calendar

Schedule calls, meetings, and follow-ups linked to deals and prospects.

LinkedIn account setup

Connect LinkedIn accounts, configure safety limits, profile warm-up, and proxies, and manage team slots.

LinkedIn automation

Send connection requests, messages, and InMails. Add contacts from your network to your Snov.io lists.

NEW FEATURE

AUTOMATIONS

N8N INTEGRATION

Official Snov.io node for n8n

Integrate Snov.io into your workflows with our official node for n8n.

To get started, you need:

• n8n instance (Docker) + Snov.io API credentials. The node is currently available for self-hosted setups via Community nodes.

See our guide → for setup steps and workflow examples.

What you can automate:

• Lead pipelines with email verification and enrichment
• Contact sync to CRMs and spreadsheets
• Campaign updates to team chats
• Lead management and campaign analytics

Combine with other tools

Connect Snov.io with Google Sheets, Slack, HubSpot, Salesforce, and the rest of your stack.

Build agentic workflows

Use Snov.io as a tool in n8n's AI Agent node for fully autonomous tasks.

January updates are here! Start the year with a smarter Unibox, humanized AI warm-up, new LinkedIn automation actions, and real-time API webhooks, all designed to keep your outreach organized, safe, and more effective from day one.

The new year is the perfect moment to reset your workflows, clean up your inboxes, and set a stronger foundation for your outreach. That’s exactly what this month’s updates are about. From a more actionable Unibox to new LinkedIn automation features and warm-up improvements, we’ve kicked off the year with updates designed to help you stay organized, prioritize important tasks, and start 2026 with confidence.

January releases

• Enhanced Unibox
• Humanized AI Warm-up content
• New LinkedIn automation action
• New webhooks in Snov.io API
• Technology Checker extension deprecation update

Enhanced Unibox

Our team is actively improving Unibox to make it a single, centralized hub for all your outreach conversations. This month’s updates are all about giving you better visibility, so nothing important slips through the cracks.

LinkedIn messages in Unibox

Unibox now integrates with the LinkedIn Automation add-on, bringing LinkedIn conversations into a single, comprehensive view.

What’s new in Unibox:

• View new LinkedIn messages and replies alongside emails
• Filter conversations by channel (Email / LinkedIn)
• Filter LinkedIn chats by connected LinkedIn profile
• Reply to LinkedIn messages directly from Unibox

💡 Pro tip:

Choose how far back you want to sync your LinkedIn account to Unibox: 3 days, 1 month, 3 months, or 6 months.

How to sync LinkedIn to Unibox in Snov.io

👉 Learn more about syncing LinkedIn accounts to Unibox in our guide.

Bounced emails folder in Unibox

Unibox now includes a dedicated Bounced emails folder, where you can review and manage all bounces in one place.

💡 Pro tip:

To reduce your bounce rate and improve deliverability, add bounced email addresses to your do-not email list using the quick action in the top panel.

Do not contact list in Snov.io unibox

👉 Learn more about how to improve deliverability.

Humanized AI Warm-up content

To improve warm-up progress and protect your email deliverability, we’ve refreshed the email library used in AI-powered Warm-up.

Snov.io uses the GPT-4 model to generate a large pool of warm-up emails that closely resemble real, natural conversations. These messages rotate automatically during warm-up, helping mailbox activity appear organic and gradually build sender reputation, without repetitive or templated patterns.

This update makes warm-up interactions feel more human and less predictable, which is exactly what email providers expect to see.

💡 Pro tip:

Let your warm-up run continuously for at least 2–3 weeks before launching campaigns. A longer warm-up period helps stabilize sender reputation and makes future sending spikes safer.

👉 Start Email Warm-up for your mailbox to activate humanized content.

Check whether you’re GDPR compliant with the help of this short guide:

New LinkedIn automation action

We’ve added a new LinkedIn automation activity to help you warm up prospects before sending a message.

With the Endorse skills action, you can automatically endorse skills on your prospect’s LinkedIn profile, creating a low-friction touchpoint that boosts visibility and increases your chances of getting a reply later.

LinkedIn automation action

This action is available when building your campaign sequences and works seamlessly with other LinkedIn activities.

What you can do with LinkedIn skill endorsements:

• Automatically endorse relevant skills on your prospect’s profile
• Configure daily action limits in your LinkedIn account settings
• Increase profile visibility and potentially improve your SSI score
• Track endorsement performance per campaign on the Overview tab
• View each completed endorsement in the prospect timeline
• Analyze aggregated endorsement data in the Reports section

💡 Pro tip:

Use the Endorse skills action early in your LinkedIn sequence, before connection requests or messages. It adds a subtle engagement signal that makes your outreach feel more familiar and less cold.

New webhooks in Snov.io API

To help you react faster and automate workflows more efficiently, we’ve added new webhooks for Campaigns in the Snov.io API.

You can now receive real-time notifications when key campaign events occur, without waiting for reports or manual checks.

The following webhook events are now available:

• Bounce: triggered when a campaign email bounces
• Sequence completion: triggered when a prospect finishes a campaign sequence

These webhooks make it easier to sync campaign events with your CRM, analytics tools, or internal automation workflows.

👉 Learn how to set up webhooks in the Snov.io API.

💡 Pro tip:

To subscribe to a webhook, select the event you want to monitor, set up your endpoint URL, and send the request to the Snov.io API.

Technology Checker extension deprecation update

Based on usage trends and your feedback, we’ve decided to discontinue the Technology Checker Chrome extension and remove it from our extensions list.

While this tool is no longer available, we’re actively exploring ways to bring company tech stack insights back in an improved format, potentially as part of our lead finder and prospecting tools.

💡 Need this feature back?

Submit a feature request and let us know how you’d like to use tech stack data in your workflow. Your input helps us prioritize what we build next.

And that’s a wrap for January!

We’re just getting started. More exciting improvements are already on the way.

Thanks for being part of the Snov.io community, and see you in next month’s update!