ThriveCart Release Notes

Every week, we roll out improvements across ThriveCart and ThriveCart Academy to make selling, managing customers, tracking performance, and delivering courses easier. Here’s what changed between October 5 and 11, 2026.

ThriveCart

Account and connected-tool access checks are stronger

Additional protections now help ensure that account actions and connected-tool requests are checked before they are processed. Sign-in and data access flows also have stronger safeguards against unusual or excessive activity, helping keep merchant accounts and connected services more secure.

Checkout fulfillment is more resilient when payment-plan information is incomplete

Improvements to payment fulfillment handling help orders continue through the correct process when product payment-plan details are temporarily unavailable. This reduces the chance of an order becoming stuck during busy periods or unusual checkout conditions.

Fulfillment retries are more reliable after temporary processing conflicts

If a temporary processing conflict occurs while an order is being completed, ThriveCart can now retry the fulfillment more safely instead of prematurely closing the process. This gives eligible orders another opportunity to complete successfully.

Captured payments can still be recorded when product settings change afterward

ThriveCart now handles situations where a customer has already paid but a merchant changes the product configuration before the order is fully recorded. The platform can use the payment that was actually captured to complete the order, helping keep payment and order records aligned.

Paid charges are protected when duplicate payment records are present

ThriveCart now handles duplicate or outdated payment records more carefully during order processing. This helps ensure that a valid captured payment is not accidentally removed from the order being completed.

Fulfillments are less likely to be missed during order processing

Improvements to fulfillment tracking help ensure that orders are picked up correctly by the order processor. This supports more dependable processing for customers who have completed payment and are waiting for their order or access to be finalized.

Merchant customer counts are more accurate in analytics

Analytics now does a better job of counting the customers who have purchased from a merchant. This helps merchants get a more complete and accurate view of how many customers they have served, including customers whose purchase records do not include a standard order total.

Source performance charts load more reliably

The Products and Sales Source view has been improved so performance charts are less likely to remain in a loading state. Merchants can get to their traffic and sales-source data more consistently when reviewing performance.

Large CSV report jobs can be queued more reliably

Improvements to large-report processing help CSV export jobs move beyond the initial loading stage more reliably. This makes it easier for merchants with larger datasets to request and retrieve the reports they need.

Zapier receives more accurate order amounts when bumps and taxes are included

Order information sent to Zapier now better reflects the amounts paid for the main product, bumps, and taxes. This helps merchants rely on more accurate purchase data in connected workflows and downstream automations.

ThrivePay Installments can be enabled across eligible products more easily

Previously approved ThrivePay Installments merchants can now receive a prompt from the Products page to enable Installments across eligible one-time products. This reduces the need to update products individually and makes it easier for merchants to offer flexible payment options across their catalog.

ThriveCart Academy

Creators can suspend students directly from the student profile

Creators can now suspend a student directly from the student profile page. This gives them a quicker way to manage access when a student’s participation needs to be paused.

Tags refresh more consistently after changes

Academy now refreshes tag information more reliably after updates. This helps creators see current tagging information without needing to repeat actions or work from an outdated view.

Duplicated modules retain their intended structure

Copying modules now provides a more dependable starting point for course creation. Creators can reuse existing structures while reducing the need to manually correct duplicated content.

Course and community labels are clearer across supported languages and dark mode

Updated labels and messages make it easier for creators and students to understand actions across course, community, messaging, date, and dark-mode experiences. These refinements create a more consistent interface as users move through Academy.

Course cards provide clearer lesson information

Course cards now show more accurate lesson totals, giving students and creators a clearer understanding of how much content a course contains.

Sign-in preview better reflects the available viewing area

Sign-in preview behavior has been improved so creators can review the experience more accurately within the available screen area. This makes it easier to understand how a sign-in page will appear before sharing it with students.

Ownership and enrollment information is easier to understand

Academy now presents owner, member, visibility, and enrollment information more clearly. This helps creators understand who manages a course or community and how access is being provided.

Profile photo updates save more reliably

Creators and students can update profile photos with greater confidence. Improvements to the save process help ensure the new image is retained as expected.

Course structure is cleaner when duplicating or linking content

Improvements to anchors and module-based access grants help keep duplicated course content and drip settings organized. This makes it easier for creators to reuse course structures while preserving the intended student experience.

Adding community members is more reliable

Creators can add community members more consistently without being stopped by an unexpected interruption. This makes it easier to bring new members into the right community experience.

The Unenroll action is labeled more clearly

Updated wording makes the unenrollment action easier to recognize. This gives creators clearer guidance when changing a student’s course access.

Customer visibility and manual course access are easier to manage

Improvements to customer visibility and manual course enrollment help creators understand who can access a course and grant access when needed. This supports faster assistance when a student needs help getting started.

Bulk-upload workflows provide clearer confirmation

Academy now gives clearer confirmation during bulk uploads. Creators can better understand when the upload has been received and can move forward with greater confidence.

Student navigation is clearer in preview

The preview experience has been adjusted so the sidebar no longer covers important student navigation. This makes it easier for creators to review how students will move through a course.

Reserved course and community URLs are handled more clearly

Academy now provides clearer handling when a creator chooses a URL that’s already reserved. This helps creators select an available address without confusion.

The add-student window works better at different screen sizes

The add-student experience has been improved so controls remain accessible when the window has limited space. This makes it easier to add students without needing to adjust the page repeatedly.

Dark-mode contrast is clearer for students

Additional dark-mode improvements make text and interface elements easier to distinguish. This supports a more comfortable learning experience for students who use dark mode.

Students have more focused control over lesson resources

Resource-status controls now behave more predictably for students. This helps ensure that students can take the actions intended for them without changing broader course settings.

Unavailable live events now provide clearer feedback

When live events aren’t available, students now receive a clearer response instead of encountering an unclear loading or service message. This makes the experience easier to understand and reduces confusion.

The lesson editor is more resilient while creators work

Improvements across lesson loading, media playback, editing, and drag-and-drop interactions help creators build and organize courses more smoothly. These changes make the editor more dependable across different lesson structures and workflows.

Custom-domain support guidance is easier to find

Updated support guidance makes it easier for creators to understand and configure custom Academy domains. This helps creators deliver a more consistent branded experience for students.

→ These updates are now live for creators and students. Want a longer-term look at what’s coming up? Check out the roadmap.

That’s what’s new. What’s next?

ThriveCart is trusted by more than 75,000 creators and businesses worldwide, who have processed over $8 billion through the platform. ThriveCart Academy and the legacy Learn LMS have supported more than 13 million student enrollments and bring the same product expertise behind our high-converting checkout to courses and communities. Creators can use both platforms to sell, deliver, and manage their customer experience.

ThriveCart regularly adds new features and updates, so join our Facebook Community for the latest developments.

Not yet a ThriveCart customer? Get a demo or view our pricing and plans.

Original source

The TL;DR

Learn and Learn+ will remain accessible through 2028 in three phases:

• 2026: build new courses in Learn and Learn+, like always.
• 2027: keep editing and adding students; new courses created in Academy.
• 2028: Learn and Learn+ become read-only, and everything your students already bought stays available.

Many improvements are coming for ThriveCart Academy in the rest of 2026 and beyond. Migration help and self-serve tooling will be available for those who want to move/upgrade.

Note: ThriveCart Academy launched in May 2026, as ThriveCart’s new community-focused course platform. The information below is primarily aimed at our long-standing customers who may still be on the legacy course platform, Learn/Learn+. Brand-new users who joined from May 2026 onward may find the info interesting but not 100% relevant to them.

A clearer path forward for Learn and Academy

First, we want to acknowledge that mistakes were made in how we launched ThriveCart Academy and how we approached the transition from Learn and Learn+. Migrations were far more difficult than they should have been, and too many creators spent time chasing problems, helping students gain access, and working around issues we should have addressed before launch.

We underestimated both the complexity of moving established course businesses and the time, clarity, and control you needed to make that change confidently.

We are sorry for the disruption.

We sought feedback directly from customers, including through our first Customer Advisory Council meeting that took place in September 2026. We heard your experiences, discussed the challenges, and reviewed the transition together. These meetings will now take place quarterly, giving customers a regular voice in important product decisions.

Our revised Learn/Learn+ policy

We are significantly slowing down the timeline for merchants to migrate from Learn and Learn+ to Academy.

Phase I: Learn and Learn+ will remain open for new course creation throughout 2026.

Phase II: In 2027, in Learn and Learn+, you will still be able to edit courses and add new students. New course creation will move to the Academy platform.

Phase III: In 2028, Learn and Learn+ will become read-only, with creators and student able to retain access to previously purchased courses.

Throughout, Learn and Learn+ will receive maintenance only.

ThriveCart Academy is where we will build new capabilities. Ending new course creation in Learn and Learn+ does not end access to the existing courses that you have there.

What Academy access do you get?

Existing Learn and Learn+ users receive grandfathered access to Academy’s courses module. Moving to Academy does not require you to buy an Academy subscription to continue delivering courses with your existing features on the new platform. Your course features are matched to your existing Learn or Learn+ access, with extras including quizzes and certificates. Learn+ users retain their Learn+ course features; they are not reduced to the Learn feature set.

Learn and Learn+ users:

Your grandfathered Academy access covers courses. New features like quizzes and certificates are included for free. You don’t need a card to sign up, this is already accessible through your ThriveCart account, accessible in the left-hand menu:

Subscriptions are required for video, file, and audio hosting (available in courses and communities) and for Community access.

EXCLUSIVE OFFER:

Upgrade to Pro+ annual for just $295 when you hold a valid lifetime license! That’s a 72% saving versus a new Pro+ monthly subscription!

Claim your offer and unlock communities, video, audio, and file hosting and delivery across Academy and checkout pages, plus revenue-boosting ThriveCart tools like our powerful affiliate platform, multiple bumps, tax-inclusive pricing, advanced subscriptions, advanced reporting and much more.

82% see a payback in 60 days or less.

Claim your offer, exclusive to lifetime license holders.

• Upgrade directly from your dashboard, if you’re a Standard Lifetime customer, click here.
• Upgrade directly from your Learn space, if you’re a Pro+ Lifetime customer, click here.

A new front door to your business

The Academy you see today is substantially different from the product we launched in May 2026. Since then, we have improved the experience students arrive in, the tools you build with, and the workflows that connect purchases to learning.

The biggest visible change is the completely new student homepage. The original experience presented a collection of widgets showing accessible content and content behind purchase gates. It lacked the structure and polish to bring your courses, communities, and offers together as one coherent experience.

The new homepage gives students a welcoming, personalized, and branded starting point. New students can see where to begin. Returning students can use “Jump Back In” to continue their next lesson, see their progress, and find the courses and communities they already belong to.

For you, it’s a configurable space to arrange and style to fit your brand. Combine welcome messaging, video, text, HTML, and custom content with course lists, community lists, progress, and discovery blocks. Mobile-friendly layouts carry that experience onto smaller screens.

It also becomes part of your sales journey. Discovery sections and branded calls to action can introduce additional courses and communities, with ThriveCart checkout links giving students a clear next step. Your homepage now helps people learn, connect, and discover more of what you offer.

Making the move to Academy easier

We know that transferring content, enrolling students, and supporting their language needs can hold up your move to the Academy. These are priorities as we work to make that transition easier.

Coming later in October 2026: self-serve migrations

We underestimated what was required to migrate more than 13 million accounts from Learn and Learn+ to Academy. Although we’ve made improvements and completed several reruns, we’re now giving you the power and control to manage your own migration to ensure you’re 100% happy with the results.

The self-serve tool will let you start your own Learn(+)-to-Academy migration, generate a fresh export, and preview what will move. It is designed to let you review the transition and add content without overwriting existing Academy content, moving away from a manually coordinated support-led process.

We will explain the content and workflows it supports when available, so you can plan your move with clear information.

Bulk enrollment and language support

CSV uploads are planned to let you add multiple students and enroll them into courses or communities without repeating the process individually. A review step, validation, and clear errors will help identify rows that need attention before confirmation. Previously, this was a Learn+ feature – we are extending this to all Learn users, also.

Language-support improvements will expand the experience across Academy interface text and emails for creators and students. Coverage will grow as work rolls out.

Stronger tools from creation to delivery

The new homepage is the most visible part of a much wider program of improvements. Across the releases since launch, we’ve addressed the practical issues affecting creators and students every day.

A more dependable course builder

We’ve improved lesson organization, drag and drop, layouts, formatting, autosave, and previews. Editor controls stay accessible, content blocks are easier to configure, and lesson duplication across modules preserves more of your work. Content pasted from Word or Google Docs also retains more of its formatting.

Better media and student access

Video and audio uploads, processing, embeds, and playback have received extensive improvements, including migrated video playback and recovery from interrupted uploads. Sign-in, password resets, welcome emails, login links, and account switching have also been improved. Course-only students can access their learning without needing to join a community first.

More reliable learning and community tools

Updates cover quizzes, video assessments, attempts, results, and certificates, alongside more accurate completion reporting and drip conditions that can combine time intervals with module completion. Community feeds, discussions, announcements, member counts, settings and navigation have all received attention, as have branding and custom-domain journeys.

Custom domains

Custom domains are now configurable at the account level (apply a domain across your Academy by default), course level (use a specific domain for one course), and community level (use a specific domain for one community).

Collections

Course collections are an organizational tool that helps you group courses into categories such as:

• Beginner courses
• Advanced courses
• Certification programs
• Topic-specific learning paths
• Courses for different audiences or membership levels

Courses assigned to a collection appear together, while ungrouped courses remain available in a default section. This gives students a clearer view of your content without forcing you to rebuild your course structure. It can also make a growing catalog feel more intentional and easier to navigate.

Sales funnels connected to content access

Academy is now available in ThriveCart’s fulfillment settings. Main products, order bumps, upsells, and downsells can automatically grant access to mapped Academy content. When a customer accepts an additional offer, they can receive the relevant course, community, or space without you manually provisioning access afterwards.

Course & Community bundles

You can create brand-new bundles or import existing ThriveCart Learn+ bundles into ThriveCart Academy via account sync, helping long-standing creators on Learn+ migrate bundle names, course relationships, enrollments, and associated purchase links.

Upsell and downsell fulfillment

You can now map an offer to a course, community, or space through ThriveCart fulfillment settings. When a customer accepts the offer, Academy automatically grants the relevant access and sends the usual access-ready notification. This builds on main-product and order-bump fulfillment, and existing ThriveCart tools for bundles and sales funnels.

What’s next for ThriveCart Academy?

If you tried Academy at launch, your first impression was of a very different product. We know confidence comes from consistent delivery, and we will keep improving the experience with your feedback.

Proper subscription management for ThriveCart & ThriveCart Academy

This is one of the most important parts of the next phase and a huge upgrade for subscription management in Academy and ThriveCart more broadly.

ThriveCart currently offers upgrade and downgrade paths with proration and access/revoke options, but each product is set up individually. This is functional, but not perfect, and relies heavily on showing new checkout pages at each step in the process.

This is all about to change!

A membership doesn’t stay the same forever. Someone may start on an entry-level plan, move into a higher tier, add a course or bundle, or decide they need a lower-cost option, well after the funnel has ended. You need a clear way to support those changes, and your students need to understand what they’ll pay and what access they’ll receive.

We’re developing that capability across selling, plan changes, student payments, and access – you’ll soon have a complete subscription billing experience to manage a growing course, coaching, and membership business.

Upgrades and downgrades within your plans

The direction is a more complete subscription lifecycle: clearer ways to upgrade or downgrade within your plan structure, understand the price difference, see when a change takes effect, and review any applicable credit. Students should be able to make an informed choice, with billing and access reflecting that choice.

In addition, when a student downgrades, you’ll also be able to show powerful Retention Offers to reduce churn by offering a discount, pause, or different plan instead of canceling.

The roadmap introduces this in stages. Retention Offers are already available in your product settings. Q4 work focuses on the connected billing experience, clearer upgrades, and student payment management.

Sell within the community experience

Planned in-community purchasing uses an in-app pop-out checkout, with products and checkouts pulled directly from ThriveCart. Offers, coupons, and countdown timers can carry through from the community into the purchase experience. Students still complete a checkout; it happens within the community journey. This is upcoming work, separate from the upsell and downsell fulfillment currently available.

A clear home for every purchase

Subscription management also depends on students understanding their payments. Previously, billing information was scattered across emails and links, and students could be sent to third-party pages such as ThrivePay Installments to understand payment plans. That created confusion and more support work for creators.

The new Student billing view will bring that information together in your branded space, organized into Subscriptions, Payment plans, Programs (fixed-term subscriptions), and Single transactions. Students can filter by plan and turn on Active to hide finished or inactive items. That preference is remembered.

What have I paid, and what do I owe?

Also coming soon, every payment plan will show payments completed, the amount paid, remaining balance, and the next payment date and amount. A student will be able to see Payment 2 of 6 and expand the full schedule, with clear statuses: Paid, Scheduled, Payment failed with the retry date, Refunded, and Canceled. Future payments will be explicitly marked as scheduled and not yet charged.

Students can take action without asking you

Students will be able to update the card attached to each subscription or split payment separately, since each purchase can use a different card. ThrivePay Installments also explains the amount reserved on the card. Students will be able to view a full invoice on screen, download or print it, and buy extra credits where you offer them.

Where you allow self-cancellation, students will be able to cancel a subscription and see what they’ll lose before confirming. Eligible purchases can be withdrawn during the 14-day EU withdrawal period. Programs, split payments, and installments cannot be canceled through the view, but can still be withdrawn from within that window.

A familiar account, language and support route

Students will be able to switch accounts if they’ve bought from multiple creators; arriving from Academy opens the relevant creator account. The view supports English, French, Spanish, German, Italian, Dutch, Danish, Norwegian, Brazilian Portuguese, and European Portuguese. Prices will retain each purchase’s currency, and support links will use the email set in your product settings.

Clear billing builds trust. It can reduce routine tickets, help students fix declined cards quickly, and reduce misunderstandings that contribute to refund requests and chargebacks. They spend less time searching for answers and more time in your learning experience.

Your brand. Your rules. Better retention.

The Student billing view is also a tool you can shape around your business. It brings together presentation, cancellation rules, retention options, and feedback, with controls at both the account and product level.

See the experience before students do

Use “View as” to preview the page as a specific student, including their photo, or as a generic customer. This makes account management and support easier. You’ll be able to check what they see and use that same context when answering a support question.

Edit mode will let you customize page and card backgrounds, borders, font color, button colors and text, status and notification colors, and ribbons with effects. Billing becomes a recognizable part of your brand rather than a disconnected administrative page.

Offer a useful alternative to leaving

When a student goes to cancel or withdraw, product-level retention offers can present a discount or a pause, such as three months, with a configurable countdown timer. You’ll be able to decide which offers fit each product.

A fully editable questionnaire after cancellation or withdrawal will also help you understand why students leave. Account-wide switches will control self-cancellation, retention offers, and withdrawal, with product overrides and a searchable overview for managing individual products.

Make the next offer easier to discover

Publish “New in your account” cards with an image, text, and an in-app link or external URL. They will give you a place to introduce relevant courses, memberships, or offers while customers are already in your account.

Learning, community and selling together

Running courses, conversations, events and payments across separate tools creates work for you and a fragmented journey for students. Our planned Q4 community upgrades bring those experiences closer together, building on the new Academy homepage, which is already available today.

One aggregated home for each student

Students will have their communities, courses, events, and reward points together on one page, alongside a personal welcome video and a “What’s happening” feed. The aim is a clear starting point that reflects their access and participation, rather than a collection of disconnected destinations.

A richer feed with more reasons to return

Planned feed capabilities include rich-text posts, images, GIFs, emojis, polls, countdown posts, and Instagram-style status reels. Featured and pinned content can make important updates easy to find. New-member welcomes and course-completion celebrations, linked to the relevant course, will help make progress and participation visible.

Email notifications and messaging

Email notifications are coming to Academy, alongside messaging updates and unsubscribe controls. These are planned community improvements, and we will explain notification coverage and member controls as they become ready.

Reward points with useful benefits

The planned reward points system connects activity, purchases, and event attendance to rewards, with accelerators and a leaderboard. A path to graduation will help members understand their progress, while certificates can be shared in the community feed or externally.

Referral links can earn points, and points can be redeemed for discounts, free courses, or custom membership tiers (such as Pro or VIP lounge). The goal is to give participation a useful connection to your learning and membership offer.

Bring your audience together, live

Live events and livestreaming are a major part of the next phase of Academy. Recorded courses give students flexibility. Live sessions give students access to you, timely interaction, and a shared experience that gives members a reason to show up together.

The planned event experience will support livestream, in-person, and hybrid events, connecting registration, attendance, learning, live offers, and recordings more closely to your courses and communities.

You’ll also be able to set different rewards for attending live, watching past events, participation during the event, and more!

Before: a clearer path to the event

Build events with speaker lineups, reusable bios, and agendas that update automatically. Guest speaker access will support bringing contributors into the experience, while multi-community events let you connect audiences across more than one community.

Share links and QR codes will make events easier to distribute. Planned lead-generation registration through ThriveCart and Apple or Google Wallet tickets will connect sign-up to the event experience, including for in-person attendance.

During: teach, involve, and sell

Livestreaming creates a place for workshops, coaching sessions, launches, and guest conversations. Planned live quizzes will let you check understanding and involve participants. Watch-time points can recognize attendance as part of the wider reward points system.

Live offers connect the session to a next step. Introduce a relevant course, program, or membership while the audience is engaged. Alongside planned in-community purchasing, this brings teaching and selling into a more connected journey, instead of asking participants to find their way through separate tools.

After: extend the value of the session

Recordings of past sessions will give members a way to revisit what they learned or catch up if they couldn’t attend. The event becomes part of the ongoing learning experience, alongside your courses, community conversations, and future sessions.

One connected event journey

Register / Attend and participate / Explore an offer / Return to the recording

These event and livestreaming capabilities are planned. We will launch when ready and explain supported workflows and plan availability as they become available.

Understand and manage your members

As communities grow, creators need more than a feed. They need ways to protect the experience, understand members, and take useful action without managing every detail individually.

Moderation that scales with you

Planned controls include post and comment approvals, daily posting limits, slow mode, scheduled posts and comments, and posts restricted to certain member levels. A staff audit trail will show who did what, while polite notices help members understand moderation actions.

A clearer view of each member

Student profiles are planned to bring together lifetime value and activity by community and course. Multi-select filters and segments, bulk messaging and email, and CSV import and export will help you work with relevant groups.

Auto-access from ThriveCart checkouts or lead forms, waitlists and welcome-point bonuses will connect acquisition, enrollment, and the first member experience more closely.

Analytics across the whole journey

The planned analytics scope covers revenue, completion, lesson drop-off, downloads, events, referrals, and reward points, alongside trial-to-paid conversion, retention, and churn. That gives creators a broader basis for understanding what’s working and where members need more support.

What follows, and how we’ll keep listening

Q4 priorities: features launch when ready

Community homepages and enhancements; email and messaging; live events; member and team tools; gamification and reward points; community analytics; connected billing.

These are our planned priorities for the quarter, but testing, quality and readiness for usage at scale will determine exact public release timing.

A transition shaped by your feedback

Our responsibility is to give you a dependable platform and a clear path forward: maintain Learn/Learn+ under the revised policy, preserve your grandfathered course access, make migration easier, and continue strengthening Academy.

The quarterly Customer Advisory Council will continue to help shape those priorities alongside the feedback you share every day. Thank you to everyone who has reported issues and helped us improve.

Conclusion

To sum up, Learn and Learn+ are not going away overnight. We’re phasing out new course creation in three stages so you have more time and control:

• Through 2026: You can continue creating new courses in Learn and Learn+.
• During 2027: You can edit existing courses and add students, but new course creation will move to Academy.
• During 2028: Learn and Learn+ will become read-only, while creators and students retain access to previously purchased courses.

We’ve already made significant improvements to ThriveCart Academy, and will continue making it better throughout 2026 and beyond. When you move from Learn or Learn+, you’ll receive equivalent Academy course access at no extra charge. This includes new features such as quizzes, which were not available in Learn and Learn+. Communities aren’t included in this grandfathered course access, but you can upgrade to use Academy’s community features whenever you’re ready.

Original source

Something big is taking shape at ThriveCart this fall. We’re bringing you a collection of new solutions designed to help you sell more, simply.

The Fall 2026 release introduces:

• ThrivePages: a brand-new editing experience built around Smart Layer and a mobile-first experience to help you create high-converting checkout pages and funnels in minutes.
• Advanced Adaptive Pricing: sell globally with pricing and fulfillment that fits each local market.
• Advanced Subscription Suite, consisting of:
  • Subscription Bumps: add more recurring revenue directly at checkout.
  • Anchored Subscription Billing: more control over when subscribers are charged, and to help reduce failed payments.
  • Retention offers: custom offers before cancellation to save more subscribers before they churn.

These new features are available to all ThriveCart customers, giving you more ways than ever to convert and retain your customers like never before.

If you’re evaluating ThriveCart for the first time, this is what a digital commerce platform should look like: powerful tools that work together seamlessly to drive higher sales for your business.

Here’s what’s new!

ThrivePages: Build, host, and sell in minutes

A great offer deserves a great sales experience.

That’s why we’ve introduced the all-new ThrivePages editor – a modern, fast, and fully mobile-optimized editor experience built around Smart Layer technology.

We’ve completely rebuilt our editor from the ground up, giving you the power to create your checkout, sales, upsells, downsells, and success pages in minutes, aided by a handy visual funnel navigation and over 80 pre-built funnel templates, optimized on 80+ million transactions resulting in over $8 billion in sales.

ThrivePages is built around a hybrid grid plus freeform editing experience, known as Smart Layers. This unique approach combines the best of both into one smooth experience, and enables full mobile-first design controls. That’s pixel-perfect placement, without any of the usual drawbacks of freeform editing.

We’re also introducing (for the first time!) video and file hosting directly on your sales pages and throughout your funnel and success pages. That means a faster experience, fewer tools in your tech stack (bye-bye Zaps) and, in future, upgrades that will bring Action & Event triggers directly in-app, allowing for CTA and other action-based reveals, intent optimization, quizzes, and dedicated lead capture pages.

Oh and did we mention it’s lightning fast? Pre-rendering means your pages load in the background before your prospect takes the next step, so everything is ready to fire as soon as they hit your CTA.

Finally, we’ve also hooked ThrivePages up to the first glimpse of ThriveStudio, a powerful suite of AI (and manual) graphic, document, and video creative tools based on PiktoAI (by Piktochart). Today, you can use AI to create and modify images, videos, and access a stock image library of over 2 million visuals. By the end of 2026, you’ll have access to the full creative suite to make (in AI or non-AI format) visuals, videos, brochures, presentations, proposals, flyers, and tons more.

So, we have big things planned for ThrivePages, and we’re just getting started!

Why it matters

With ThrivePages, you can:

• Build complete sales funnels from one visual editor
• Create checkout, upsell, downsell, and success pages in one place
• Design pages without coding
• Use mobile-specific text, alignment, sizing, and content
• Add videos, images, buttons, testimonials, countdown timers, guarantee seals, order bumps, custom and re-usable HTML blocks, and more
• Use AI-powered image and video tools to create visuals directly from inside the editor
• Host videos and file downloads directly in ThriveCart
• Keep your pages connected to your existing products, pricing, payments, and automations
• Use our page importer to move your Legacy and Enhanced checkouts to the new editor in seconds

Future updates will include full lead capture mode (so no checkout required), quizzes, internal page navigation to build full websites, and a dynamic call-to-action suite of tools.

Sell globally with Advanced Adaptive Pricing

Adaptive pricing can boost subscription signup conversion by an average of 4.7% and lifetime value (LTV) per session by 5.4%. These are serious numbers.

For the longest time, ThriveCart has given merchants the ability to set up checkouts in different individual currencies, using separate checkout URLs. This was functional, but clunky. Advanced Adaptive Pricing changes all this! It’s a huge upgrade, which now makes it possible to route all your currency checkouts through one master domain based on IP routing, set fixed pricing so you don’t see wild currency swings (that can drive your conversion rates lower), and offer fulfillment in different regions, independent of others. We’ll still give you the direct currency URLs too, which are great for running regional ad sets, if you want to get super granular with your prospect targeting.

This means your customers get a better experience, can pay in a currency and method local to them, and you can start setting your sights on a product pricing strategy that truly scales globally.

Why it matters

Advanced Adaptive Pricing helps you:

• Use one master URL for customers and affiliates
• Show customers their local currency
• Set the exact value you want to use in each currency, without constantly changing FX rates impacting your pricing psychology (and conversion rates!)
• Create different pricing, payment plans, bonuses, fulfillment options, and offers for different markets
• Optimize your ad campaigns at the underlying currency URL level, while your customers see the master URL path
• Track clicks, conversions, and revenue across your pricing configurations at an aggregated or currency level

This means you’re not limited to simply converting a $99 product into whatever the current exchange rate produces. You might choose to sell that product for £79 in the UK, €89 in Europe, or a different amount in another market based on what makes sense for your strategy.

You may even decide you want to sell entirely different package variants in each market, with local pricing and fulfillment to match.

You have the control to decide what price and offer make the most sense for each audience – helping to drive conversions higher.

How it works

Advanced Adaptive Pricing is available to all ThriveCart customers with Stripe Connect+ or PayPal Enhanced enabled. Setting up Advanced Adaptive Pricing takes place through a guided wizard:

1. Navigate to Products in your dashboard and select the option to add a currency variant
2. Choose the currencies you want to offer
3. Review the suggested prices based on current exchange rates
4. Adjust the prices for your strategy
5. Edit master and sub-URL variants and add product tags
6. Map currencies to countries using regional presets
7. Set tax and fulfillment preferences
8. Confirm your configuration
9. Start selling globally

You can also review your configurations in one place, make changes later, and see how each currency variant is performing. If you’re about to make a product change that may impact other currencies in a set, the platform will even notify you in advance.

Even better news if you run an affiliate program: existing affiliate approvals carry over to new variants automatically, so expanding into new markets doesn’t mean starting your affiliate setup from scratch.

Adaptive pricing is broken industry-wide, so we fixed it. Ultimate control and flexibility at your fingertips. Scale globally… from your sofa.

Advanced Subscription Suite: Grow LTV, not just AOV

The next three features in this release are all about helping you build stronger subscription businesses and reducing churn.

Whether you want to add more recurring revenue opportunities at checkout, or reduce failed payments and churn, these updates give you more advanced control over the subscription lifecycle.

We call it the Advanced Subscription Suite.

Subscription Bumps: Add multiple recurring revenue streams at checkout

Multiple order bumps have long helped increase average order values (AOV) by up to 30% by giving shoppers more relevant offers right at checkout.

Now, we’re taking this opportunity even further with Subscription Bumps, turning those additional offers into a source of recurring revenue and increasing your customer lifetime value (LTV). Offer one or multiple subscription products and services as a bump alongside the main purchase, whether the main product is a one-time purchase, split pay, limited rebills, or an ongoing subscription.

Multiple subscription bumps can also be configured to work as ongoing subscriptions, split pay, or limited subscription rebills. The combinations are endless!

For example, you can offer a coaching community alongside a one-time course in ThriveCart Academy (or elsewhere), ongoing support alongside a digital product, membership access alongside a training program, a software or tool subscription alongside an educational offer, or a limited payment plan or split pay for a structured program.

You can configure a subscription bump as:

• An ongoing subscription, with recurring payments until the customer cancels
• A limited subscription, with a fixed number of payments
• A split-pay offer, with a defined number of installments

You can offer one or multiple of these offers simultaneously, depending on your ThriveCart plan.

Why Subscription Bumps matter

Subscription bumps help you grow recurring revenue from customers you’re already converting.

→ The timing is powerful: Your customer is already interested, already on the checkout page, and already considering a purchase. Adding a relevant recurring offer at that moment makes it easier to increase order value and build a longer-term customer relationship. You could even set this subscription bump to start as a free trial, or your main product as a free trial with a paid subscription bump, or free trial to both!

→ The experience stays simple: One checkout, one payment flow, one card entry, and clear visibility of what the customer pays today and what they’ll pay later.

And this doesn’t get in the way of the rest of your funnel. Upsells, downsells, pro-rating, rule-based access, and everything else works just as before.

After purchase, customers can manage their bump subscription separately in their customer hub. You can also use behavior rules, reporting, coupons, affiliate commissions, webhooks, and existing integrations to manage the full lifecycle.

Subscription bumps are available for eligible digital products on ThriveCart Pro+ with Stripe Connect+ enabled. Access for Standard customers is coming very soon.

Anchored Subscriptions: Reduce failed payments

When every subscriber is billed on a different day, you’re leaving failed payments due to “insufficient funds” up to chance, and while ThriveCart’s dunning and retry tooling has you covered, there is a better way.

Anchored Subscriptions let you choose one day of the month for billing. Pick any day from the 1st to the 28th, and subscribers are billed on that day each month, regardless of when they originally signed up. You can even align your billing date with when your customers are typically paid, helping payments land when your audience is more likely to have funds available and potentially reducing failed payments and churn.

You can bridge any gaps with the chosen billing date with prorated billing or offer those days for free. That’s another way to drive signups by lowering the entry point on day one.

Why it matters

Anchored billing can help you:

• Reduce failed payments by billing closer to payday
• Create a more predictable billing cycle
• Make revenue forecasting and bookkeeping easier
• Give customers clearer expectations about when they’ll be charged (helpful for higher-ticket items!)
• Align billing with the way your customers manage their budgets
• Reduce confusion around subscription payment dates
• Create a more consistent experience for memberships, coaching programs, and SaaS products

For example, if someone joins on August 18 and your billing date is the 4th, ThriveCart can handle the gap until the first full charge on September 4.

You can choose whether that gap is:

• Free: the customer gets access until the billing date at no charge; or
• Prorated: the customer pays for the partial period before regular billing begins

Your existing subscribers won’t be affected. Anchored billing applies to new subscriptions on products where you enable the feature.

How it works

Anchored subscription is available on all ThriveCart plans. To enable anchored billing:

1. Open your monthly subscription product
2. Go to the pricing settings
3. Find the Billing date option
4. Choose Anchored date
5. Select a day from the 1st to the 28th
6. Choose whether the gap period is free or prorated
7. Save your settings

The Anchored Billing function doesn’t remove access to the default existing billing option that therefore remains available.

Retention Offers: Give subscribers a better reason to stay

Subscription churn doesn’t always mean a customer has stopped seeing value.

Sometimes they’re dealing with a temporary cash flow issue. Sometimes they’re too busy to keep up. Or maybe they still want what you offer, but the current plan no longer fits their needs.

ThriveCart’s retention offers give you a way to present a helpful alternative before a customer completes a cancellation.

When a subscriber clicks cancel, ThriveCart can show a customized offer alongside the option to continue canceling.

You can choose one offer type per product:

• Downgrade: Move the customer to a lower-priced plan
• Pause: Push the next billing date back by one, two, or three months
• Discount: Apply a discount to the customer’s existing subscription

If the customer accepts, ThriveCart updates the subscription using their existing payment method. There’s no new checkout and no need for the customer to enter their card details again.

If they decline, they can continue with cancellation.

Built to be helpful, not intrusive

Retention works best when customers feel respected.

That’s why the cancel option remains visible alongside the retention offer. Customers can accept the alternative if it suits them, or cancel immediately if that’s what they want.

This gives you a chance to save subscribers who simply need a different option, without making it difficult for anyone to leave.

You’ll also get reporting that helps you understand:

• How many retention offers were shown
• How many customers accepted
• Which offer types perform best
• How much revenue was recovered
• Your win-back rate over time

Note that retention offers in the cancellation flow are available to users with Stripe Connect+ or PayPal Enhanced connected.

EU e-invoicing: Download UBL XML invoices

UBL XML e-invoice downloads are now available to all ThriveCart users, alongside the existing PDF option. From Transactions > Invoices, download the structured file for eligible invoices generated after September 1, 2026, then share it with your accountant, accounting software, e-invoicing provider, or government-approved platform where applicable.

Note that ThriveCart provides the file but does not submit it on your behalf. Make sure your required business and customer details are included at checkout.

Are these features really available on all plans?

Yes! Across this release, we’ve tried to make the new features available as broadly as possible. We’ve kept core improvements widely accessible and only differentiated where there’s a clear ongoing cost to us, or where ThriveCart is directly helping generate additional revenue.

That means paid plans get improved economics and higher allowances for things like AI, hosting and certain revenue tools, while lifetime customers can still benefit from nearly all of the new functionality. The goal is to make the product better for everyone – giving growing businesses the option to upgrade as their usage and needs increase, while continuing to improve the underlying platform for customers who are happy with their current plan.

New ways to get more from ThriveCart

This bumper release is about more than adding isolated features. It’s about giving you more of the tools you need to grow an online business in one connected platform:

• Build better, mobile-responsive pages and complete funnels without adding another page builder
• Reach international customers with local pricing and region-specific offers
• Add recurring offers at the moment customers are most ready to buy
• Reduce failed payments and create predictable billing cycles for monthly subscribers
• Save more customers by offering a better next step when they’re ready to cancel

Whether you’re launching your first product, growing a membership, selling online courses, or managing a more established subscription business, ThriveCart helps you sell more, simply.

That’s what’s new this quarter, and there’s more to come.

Original source

Meet Dina. She’s spent months building a new online course, and the offer is excellent. Her content is sharp, her early access students love it, and she’s ready to launch globally.

But every time she starts building her sales page, she hesitates. She knows how to sell to her existing base, but going global is a whole new thing. Hiring a designer would cost thousands and delay her launch.

What Dina needs is a page builder that’s flexible, easy to use, and comes with dozens of pre-built templates, trained on data from 80+ million successful checkouts, that have produced over $8 billion in sales.

👉 Enter: ThrivePages 👀

Build high-converting, optimized sales funnels in minutes with our powerful new, mobile-first editing experience.

Here’s how it works.

What is ThrivePages?

ThrivePages is ThriveCart’s all-new, lightning-fast, mobile-first visual page-building experience, perfect for creating complete checkout funnels without coding or a separate page-builder subscription.

What’s the big deal? Well, with ThrivePages, you now get:

• A brand new, mobile-first editing experience
• Smart layers – a hybrid freeform and grid layout system for ultra-flexible precision
• Pre-page image rendering for lightning-fast checkouts
• Hosted videos and audio files
• Hosted files and documents (perfect for the success page)
• Visual funnels, plus 80+ conversion-trained templates to get you started
• AI image and video creation and editing
• Access to the full ThriveCart stock image library (over 2 million images royalty-free)
• Visual Importer to convert Classic, Legacy, and Enhanced checkouts to ThrivePages.

And coming soon:

• Landing pages (so no need for a checkout until you want your customers to see it)
• Quizzes
• In-page autowebinars
• Third-party page importer
• AI eBook creator, with dedicated flipbook experience
• Action and behavioral events (i.e., show this CTA to anyone who watches 20 seconds of my video, add them to this retargeting group, and send their email to that email list)
• Generative Engine Optimization (GEO) for stronger AI citations
• AI landing page auditor, to recommend optimizations in real-time based on your own performance and benchmarked data

Start from a blank page, choose a full-page template, insert a pre-built section, or import an existing ThriveCart page into the new editor.

ThrivePages gives you the creative control of a dedicated page builder while keeping your checkout, payments, subscriptions, affiliates, fulfilment, and post-purchase experience connected inside ThriveCart.

Build your whole funnel in one place

ThrivePages lets you create the complete customer journey from one workspace.

You can build:

• Checkout pages with product information, pricing, payment methods, and multiple order bumps
• Sales pages that introduce and position your offer
• Upsell pages for additional post-purchase offers
• Downsell pages for customers who decline an upsell
• Success pages that confirm the purchase and guide customers to their next step, with direct downloads available and hosted in ThrivePages

Everything stays connected to your ThriveCart products and offers, so your pricing, checkout forms, payment settings, subscriptions, and post-purchase actions work together seamlessly.

A more flexible way to design

ThrivePages uses Smart Layers, a new innovative hybrid freedom and grid system that lets you keep the structure of a grid layout, with the pin-point precision of freeform within that space, to customize your page exactly to your liking.

This gives you precise control over positioning and alignment while maintaining the structure needed for responsive, mobile-first pages. You can adjust text, images, buttons, forms, testimonials, countdown timers, guarantee seals, and other elements without working through complicated form fields.

You can also:

• Create pages from a blank canvas or a template
• Add and save reusable sections
• Group, clone, align, resize, and reorder elements
• Edit page-level SEO (and soon GEO) and social metadata
• Add custom fonts and scripts
• Crop, replace, and link images
• Use autosave and publishing-status indicators
• Restore pages when you need to recover an earlier version

You can even use our new Visual Importer feature, to bring across your existing pages for improved speed and customization on your existing offers.

Pages that work on mobile

Your customers may see your funnel on a phone, tablet, or desktop, so ThrivePages gives you control over each experience.

Use the dedicated mobile editing mode to:

• Create mobile-specific layouts
• Edit different text for mobile visitors
• Hide or show elements by device
• Move and resize elements for smaller screens
• Lock important elements so they don’t resize unexpectedly
• Create responsive checkout layouts
• Preview exactly what customers will see

You can make thoughtful mobile changes without rebuilding your page from the beginning.

Create your visuals with ThriveStudio

ThrivePages connects with ThriveStudio, ThriveCart’s built-in AI visual creation suite.

ThriveStudio can help you:

• Generate AI images and video from text prompts
• Modify existing images or videos with AI
• Access a video editing suite of tools for all your editing handiwork
• Remove backgrounds, upscale low-resolution images, create custom icons, generate logos, and more
• Access over 2 million stock images and visual assets, royalty-free
• Coming soon: AI eBook creation and editor, plus flipbook experience on-screen

Your visuals can be added directly to your new Media Library, so you can spend less time downloading, uploading, and switching between separate design tools.

Host your media inside ThriveCart

ThrivePages also supports external video embeds from services such as YouTube, Vimeo, and Wistia. It also supports background video, autoplay, muted autoplay, looping, sticky playback, playback controls, and mobile fullscreen playback.

Native media hosting depends on your plan:

• Legacy Lifetime (Standard and Pro): External video embeds and external audio and file links
• Pro+ Lifetime (Grandfathered): External video embeds and external audio and file links
• Standard Subscription: Native video hosting through Academy Starter limits, with up to 100GB of storage and up to 2GB per video
• Pro+ Subscription: Native video hosting through Academy Growth limits, with up to 500GB of storage and up to 4GB per video

What every plan includes

Every ThriveCart plan includes the core tools needed to build and publish a complete funnel:

• Full ThrivePages editor
• Unlimited checkout, sales, upsell, downsell, and success pages
• Full ThriveCart template library (80+ and growing all the time)
• Responsive desktop and mobile editing
• ThriveCart checkout and product elements
• Order bumps, upsells, and downsells
• SEO and social metadata controls
• Autosave and publishing tools
• Connections to ThriveCart payments, subscriptions, fulfilment, affiliates, and integrations

The main plan differences are in media hosting and ThriveStudio access.

Built for selling, not just designing

ThrivePages is connected to the features that make ThriveCart more than a page builder.

Use it with:

• Digital products
• Physical products
• Services
• Subscriptions
• Free trials
• Split-pay plans
• Order bumps
• Upsells and downsells
• Coupons
• Affiliate tracking
• Payment methods
• Email and webinar integrations
• Refunds, invoices, and sales tax/GST/VAT
• Customer Hub

You get a more flexible way to build your pages without losing the commerce and fulfilment features you already rely on.

Why continue to use a separate page builder?

If you’re currently using another tool to build your pages, ThrivePages gives you a simpler alternative:

• It’s already inside ThriveCart
• Your checkout is connected from the start, so faster load times = higher conversion rates
• Product and pricing information comes directly from your ThriveCart settings. This helps with SEO and, in the future, GEO
• Your entire funnel pages can be created and managed from one workspace
• You can reduce the number of tools, subscriptions, and integrations you need to maintain

If you sell online, ThrivePages helps you move from an idea to a live, professional funnel with less friction.

How to get started

ThrivePages is available now on every ThriveCart plan. Log in to ThriveCart and start with a blank page, a pre-built layout, or a template from the full ThriveCart library, or import your existing checkouts into ThrivePages.

Every plan includes unlimited checkout, sales, upsell, downsell, and success pages. Your plan determines the native hosting and ThriveStudio features available to you.

Ready to create a better-looking funnel without adding another page-builder subscription? Start building with ThrivePages today.

FAQ

Q: What is ThrivePages?

A: ThrivePages is ThriveCart’s built-in visual page builder. It lets you create unlimited mobile-first checkout, sales, upsell, downsell, and success pages without coding or design experience.

Q: Is ThrivePages available on every ThriveCart plan?

A: Yes. Every ThriveCart plan includes the full ThrivePages editor, unlimited funnel pages, and access to the full ThriveCart template library.

Q: Do all plans include native video, audio, and file hosting?

A: Native audio and file hosting is included with recurring Standard and Pro+ subscriptions only.

Q: Can I use ThriveStudio with ThrivePages?

A: Yes. ThriveStudio is part of ThrivePages and is available across all plans, with different levels of AI credits, downloads, assets, storage, and brand features by plan.

Q: Does ThrivePages work with subscriptions and payment plans?

A: Yes. ThrivePages works with ThriveCart’s payment and commerce features, including one-time payments, subscriptions, free trials, setup fees, split-pay plans, order bumps, upsells, downsells, and post-purchase fulfilment.

Create checkout pages and sales funnels that convert

With ThrivePages, you can sell digital products, courses, subscriptions, coaching, services, and physical products from pages that look modern, are lightning-fast to load, and are optimized for a mobile experience.

Build your funnel, connect your offer, and start selling with ThrivePages today. Head to your ThriveCart dashboard to get started.

ThrivePages is part of our bumper Fall 2026 update. Find out more in our full release update.

Not yet using ThriveCart? Start a free 30-day trial and explore revenue-focused features, including order bumps, upsells, downsells, and high-converting checkouts.

Original source

Have you ever run ads in different countries, watched people click, and then seen them leave before buying?

Often, the problem is currency. So much so that businesses that display local currency pricing see international revenue increase by an average of +17.8%, according to Stripe data. Wider research suggests that 94% of cross-border shoppers expect to pay in their own currency.

Imagine a customer lands on your checkout, sees a price in a foreign currency, and has to work out what it will cost them in their own currency. That extra step can create hesitation, particularly when they’re unfamiliar with your brand.

But currency is only part of the problem. When you sell internationally, you shouldn’t have to accept a simple exchange-rate conversion that fluctuates day on day. Or be limited to one offer for everyone – different markets can respond to different price points, payment structures, bundles, bonuses, and offers.

That’s where ThriveCart’s Advanced Adaptive Pricing gives merchants more control. It doesn’t just simply convert a $100 price into the local equivalent. You have the power to decide the exact price per market or region, and what you fulfil in each. Plus, you won’t wake up to see your €87 equivalent offer is suddenly €87.24 because the rates changed, crushing your conversions.

You decide what to sell, how to price it, and how to present it. ThriveCart handles the routing automatically, behind the scenes, while still giving you the underlying currency URLs for the ultimate ad targeting flexibility

Key insights, at a glance

• One URL: Use one universal checkout URL while customers are routed to the appropriate local currency.
• Ad Optimization: Route your geo-targeted ads to dedicated checkouts, while ThriveCart handles the master URL routing.
• Automation: Preserve the ad campaigns, affiliate links, emails, and funnels you already use.
• Pricing Psychology: Set the exact price for each currency instead of relying on a constantly changing exchange-rate conversion.
• Local Fulfillment: Optimize the actual amount and offer for each market, not just the currency in which it’s displayed.
• Regional Taxes: Set specific taxes by country/region, not just by product type.

Here’s how it works.

One link, multiple currencies and offers

The checkout link you’re using today, whether it appears in an ad, email, affiliate promotion, or social media profile, can stay exactly the same.

Once Advanced Adaptive Pricing is enabled, ThriveCart identifies the customer’s location and routes them to the appropriate currency-specific checkout. Someone in New York sees U.S. dollars. Someone in London sees pounds. Someone in France is served the price in euros.

The experience is seamless for the customer, and the setup is simple for the merchant.

This is especially important if you run paid advertising. Changing a destination URL can cause an ad platform to treat the campaign or ad set as new, which may mean losing some of the optimization data you’ve already built up.

With Advanced Adaptive Pricing, your main checkout URL doesn’t need to change. You can continue using the same sales funnel while expanding into new markets.

If you want more control over regional campaigns, ThriveCart can also provide dedicated currency checkout URLs. That means you can send all traffic through one master URL on your organic and social channels, while using specific geo-targeted ad campaigns directly to language- and currency-optimized checkouts.

You control the amount, not just the currency

Many multi-currency tools take a price in one currency and convert it into another using the current exchange rate. That can be useful, but it leaves an important commercial decision to chance.

A $97 product might become £76.42, €85.11, or CHF80.39. If the exchange rate changes, that price changes too. You can end up with unfamiliar price points that are difficult to communicate in your marketing and difficult for customers to remember. Your conversions can drop – even when you’ve personally changed nothing.

With Advanced Adaptive Pricing, you set the exact price for each currency yourself.

Want to sell a product for £75 in the UK? Set it to £75. Want to use €279 instead of €280? You can. Want to A/B split test whether $89 performs better than $100 for a particular audience? You control the price that appears on the relevant checkout.

Your local prices stay clean, consistent, and aligned with your strategy. They don’t automatically drift every time the foreign exchange market moves. ThriveCart will suggest starting prices based on current exchange rates, but those suggestions are only a starting point. Every price is yours to review and change.

Optimize the offer, not just the conversion rate

The biggest advantage of localized pricing isn’t simply that more people may complete checkout. It’s that you can make a more informed decision about the offer you want to put in front of each market.

The price that produces the highest checkout conversion isn’t always the price that produces the best overall commercial result.

For example, one market may respond best to:

• A lower entry price with a higher volume of sales
• A premium price with stronger revenue per customer
• A payment plan that reduces the upfront commitment
• A bundle that increases average order value
• A region-specific bonus that improves perceived value
• A different product or offer altogether

Advanced Adaptive Pricing gives you a framework for making those decisions. Instead of asking, “What is the exchange-rate equivalent of my usual price?” you can ask, “What price and offer make the most sense for this market?”

That’s a much more powerful question.

You might discover that a customer in one region needs a lower-friction entry point, while another market responds better to a premium package. You might find that a payment plan creates more total revenue than a discounted one-time purchase. Or you might decide that a particular market should receive a different bundle because the customer expectations and purchasing context are different.

The point is not to discount automatically. It’s to give you the control to make the right commercial choice.

Price each market for its own customers

Customers in different markets don’t always perceive value in the same way. Their purchasing power, expectations, local competition, preferred payment structures, and sensitivity to price can all vary.

A price that works well in the United States may not be the most effective price for customers in Europe, Australia, or South America. Converting that price mathematically doesn’t necessarily make it commercially appropriate.

With Advanced Adaptive Pricing, you can adapt your pricing strategy to the market you’re actually selling to.

That might mean using psychological pricing, such as £297 instead of £300 or €279 instead of €280. It might mean setting a more accessible price in a market where the original amount creates too much friction. It might mean charging more in a market where the product has stronger perceived value or where customers expect a higher price point.

You’re not locked into a single global price translated into different currencies. You can build a pricing structure that reflects your business goals and the realities of each market.

Build regional offers without rebuilding your funnel

Each currency-specific checkout functions as its own version of your product behind the scenes. That gives you additional flexibility beyond the headline price.

You can create region-specific variations such as:

• Different bonuses
• Localized examples or content
• Different fulfillment paths
• Region-specific products or packages
• Alternative payment plans
• Tax-inclusive or tax-exclusive pricing
• Campaign-specific offers

For example, customers in the UK might receive content using British spelling and local examples. Customers in Australia might receive a region-specific bonus. A European campaign might promote a different bundle from a U.S. campaign.

💡 Tip: ThriveCart now makes this easier than ever with the all-new ThrivePages, where you can host and deliver your digital downloads directly from the success page.

You don’t need to rebuild your entire business around separate international funnels. You can use the existing checkout structure while giving each market an experience that feels more relevant.

Make local pricing feel familiar

Displaying a customer’s local currency removes one of the most obvious sources of friction from an international checkout.

A customer shouldn’t have to open a currency converter, guess whether their bank will charge a foreign exchange fee, or wonder whether the final amount will be substantially different from the price they saw in your ad.

With Advanced Adaptive Pricing, they can see a clear local price from the beginning. That creates a more familiar and transparent buying experience. It also gives you the opportunity to match your offer to the market’s expectations, rather than presenting the same price and structure to everyone by default.

Taxes, handled by country or region

You can also decide whether tax is included in the displayed price or added at checkout, and configure that approach differently by currency or region.

Some markets expect the advertised price to include tax. Others are more accustomed to seeing tax added during checkout. Advanced Adaptive Pricing allows you to align your setup with local expectations, helping customers understand what they’ll pay before they complete the transaction.

💡 Tip: Don’t just make pricing decisions blindly. We’ve added new reporting to help merchants aggregate currencies into one view or see it broken out.

Keep more of what you earn

There’s another potential benefit for merchants selling internationally.

If you set up currency-specific connected accounts through Stripe or PayPal to hold balances in pounds, euros, and other currencies, you may be able to avoid converting every payout back into your primary currency by linking currency accounts directly to the payment processor for payouts. That can help you avoid the additional currency conversion fee that would otherwise apply to eligible payouts.

Depending on your setup, this can save more than 1-2% on eligible transactions. The exact outcome depends on your processor, account configuration, currency, and payout arrangements.

What it actually costs

Advanced Adaptive Pricing works on a fee basis of 0%-0.25% per transaction, depending on your ThriveCart plan, and follows the applicable processor fee schedule.

There’s no additional Advanced Adaptive Pricing fee for customers who purchase in your primary currency. The fee applies when an international card, relative to your account location, is processed using Advanced Adaptive Pricing.

Here’s how it works:

Legacy Lifetime (Standard & Pro) Pro+ Lifetime (Grandfathered) Standard Subscription Pro+ Subscription 0.25% 0.25% 0.10% 0.0%

→ Refer to the fees page for full details.

💡 Advanced Adaptive Pricing is available to all ThriveCart merchants on Stripe Connect+ and PayPal Enhanced. The 0.25% reduces to zero for Pro+ users, making the Pro+ annual plan (at just $295/year and exclusive to lifetime license holders) an exciting opportunity to access more of the new revenue-boosting tools from ThriveCart. Want to upgrade to Pro+? Simply log in to your account to get started or contact support.

What you need to get started

Advanced Adaptive Pricing is available to ThriveCart Standard and Pro+ users with Stripe Connect+ or PayPal Enhanced enabled.

You’ll need:

• An existing ThriveCart product or funnel
• At least one additional currency you want to support
• A few minutes to review your price and offer for each market

ThriveCart will suggest starting prices based on current exchange rates, but you remain in control of every amount and configuration.

To get started, go to Product > Adaptive Pricing in your ThriveCart dashboard.

FAQ

Q: Do I need to build separate products or checkout pages for each currency?
A: No. Advanced Adaptive Pricing uses the checkout link and funnel you already have, or you can change it, if you prefer.

Q: Will this affect my ad campaigns?
A: No. Your destination URL doesn’t need to change, so platforms such as Meta and Google can continue treating it as the same optimized link.

Q: Can I set my own prices, or does ThriveCart simply use exchange rates?
A: You set the exact price for each currency. ThriveCart can suggest a starting point, but your prices won’t automatically change with daily exchange-rate movements.

Q: Can I use different prices or offers in different markets?
A: Yes. Advanced Adaptive Pricing gives you control over the localized price and the product configuration associated with each currency. This can support different pricing strategies, payment plans, bundles, bonuses, and fulfillment experiences by market.

Q: Can I handle tax differently for different regions?
A: Yes. You can choose whether tax is collected and whether it’s included in the displayed price or added on top. These settings can be configured separately by currency or region.

Q: Can I send different content or bonuses to customers in different regions?
A: Yes. Each currency-specific version can support different fulfillment details, language, examples, or region-specific bonuses.

Q: Do affiliates need new links or approvals?
A: No. Existing affiliate approvals and custom rates carry over when you use Advanced Adaptive Pricing.

Sell globally with control over the outcome

International growth isn’t just a matter of translating a price from one currency into another.

It’s about understanding that different markets may need different prices, offers, payment structures, and buying experiences. The more control you have over those decisions, the more effectively you can turn international traffic into sustainable revenue.

ThriveCart’s Advanced Adaptive Pricing gives you that control while keeping the operational setup simple. Use one link. Route customers to the right currency. Set the amount yourself. Adapt the offer to the market. Then measure the commercial result, not just whether someone made it through checkout.

Advanced Adaptive Pricing is part of our bumper Fall 2026 update. Head to your ThriveCart dashboard to enable it.

Not yet using ThriveCart? Start a free 30-day trial and explore revenue-focused features, including order bumps, upsells, downsells, and high-converting checkouts.

Original source

Multiple bumps have proven to increase average order values by up to 30%. That’s powerful stuff – but limited to one-time products.

Imagine if you could increase your customer lifetime value by 30% as well?

👉 Enter: Multiple Subscription Bumps 👀

That’s right – you can now offer multiple recurring products at the exact moment your customer is ready to buy. No new sales funnel. No extra email sequence. No asking them to take one more step. Just one simple checkbox, right when they’re already saying yes.

We call it Subscription Bumps, and it’s one of the easiest ways to grow your monthly recurring revenue with the prospects you already have.

Key insights, at a glance:

• Subscription Bumps let you attach a recurring product – like a membership, a coaching program, or community access – to any checkout as a one-click add-on (you can even auto-check it for them)
• Your customer subscribes in the very same checkout, with no separate payment page needed
• You can now also add Split Pay and Limited Rebill as bump offers
• Works with any front-end product (one-time, subscription, split pay, pay what you like, or limited rebill)
• It’s available on ThriveCart Pro+ plans with Stripe Connect+ turned on for your product
• Automation, reporting, and customer management all come built in

Here’s how it works.

What is a subscription bump?

If you’ve used ThriveCart before, you already know what a bump offer is. It’s that small, complementary add-on on your checkout page that customers can select with a single click. Data shows this can add up to 30% to AOV at purchase.

Until now, those bumps have always been one-time purchases – think a PDF, a mini course, or a swipe file. That still works great! But now your bump can be something recurring, too.

Here’s what you can choose from:

• Subscription (ongoing) – a recurring charge that keeps going until your customer cancels. Perfect for memberships, communities, or ongoing coaching.
• Subscription (limited) – a set number of recurring payments. Great for longer-term structured programs.
• Split-pay – a fixed number of payments that add up to one total price. Ideal for spreading out the cost of a bigger offer.

Your customer just checks a box. No second form or separate funnel. One smooth payment flow handles it all.

Why are subscription bumps such a big deal?

Up until now, a bump has only been one-time, so it could only increase AOV. Now, you can increase AOV and lifetime value by getting your prospects straight into your recurring memberships on checkout.

That means less friction, and less reliance on the (ever powerful) funnels to grow the LTV. You can do both: capture additional memberships at checkout with a quick and simple offer (say a 30-day free trial, pre-selected, that leads into a paid membership), with another upsell or downsell offer to follow in your funnel.

More exposure, more opportunities to sell, and more happy customers.

Here’s why this works so well:

• The moment is perfect. When someone’s already at checkout, their intent is focused and they’re ready to say yes. That’s the best possible time to offer something recurring.
• There’s zero friction. Normally, getting someone into a subscription means a whole separate decision and a whole separate payment. Subscription Bumps turn that into one easy step.
• It adds up. Every customer who says yes to your bump becomes part of your recurring revenue, month after month, without spending another dollar on marketing.
• Nothing else changes. You’re simply adding a subscription option to a checkout that’s already working for you. No rebuilding required.

How to set up Subscription Bumps

Setting up a Subscription Bump takes just a few minutes:

1. Open your product in your ThriveCart dashboard and go to the Bump tab.
2. Add a new bump, or click to edit one you already have – this opens the Bump Setup window.
3. Under the new Payment type dropdown, pick your subscription payment type: ongoing, limited, or split-pay.
4. Set your pricing – enter today’s price (this can even be $0 for a free trial), your recurring price, and how often you’ll bill.
5. Choose your billing frequency: daily, weekly, every two weeks, monthly, quarterly, every six months, or yearly.
6. For limited subscriptions and split-pay, set how many payments your customer will make.
7. Want to offer a free trial? Choose a preset length or set your own custom number of days, weeks, or months.
8. Hit Save, and your subscription bump is live.
9. Finally, configure the bump in your preferred checkout.

A few things to keep in mind:

• The Subscription Bump product itself must be digital.
• You’ll need Stripe Connect+ turned on for that product.
• Pro+ users can add up to six bumps per product, same as before (note: multiple bumps are only available on Pro+ and Subscription Bumps are currently only available to Pro+ users, with the feature launching to Standard users soon. Log in to your account if you’re on a Standard plan and want to upgrade to Pro+, either a monthly or lifetime license).

💡 Tip: Pair Subscription Bumps with Advanced Adaptive Pricing, Retention Offers, and Anchored Subscription Billing for the most optimized experience.

What your customers will see

Your customers don’t need to do anything different. The Subscription Bump shows up right on your checkout page, just like any other bump offer.

When they check that box:

• The order summary updates right away to show what they’ll pay today and what comes next – like, “$29 today, then $29 a month”
• Payment runs through Stripe Connect+
• After they click Complete Order, one single payment step covers both the main product and the bump subscription – no extra forms, no extra screens

Once they’ve purchased, the bump subscription shows up in their Customer Hub right alongside their other subscriptions. They can see their billing schedule, check their next payment date, and cancel it whenever they want – all without touching their main product.

💡 Tip: Consider adding your bump with a free trial, pre-selected on page-load, for friction-free decision-making.

Automation and reporting? Already built in

Subscription Bumps aren’t just a checkout feature. They plug right into the automation and reporting tools you’re already using.

Automations: Each Subscription Bump gets its own set of triggers in your product’s Behavior Rules tab. You can set up automations for:

• A recurring payment made
• A recurring payment that fails
• A recurring payment refunded
• All payments completed (for limited or split-pay bumps)
• A subscription that’s cancelled, paused, or resumed

That means you can tag contacts, grant, or take away access, send follow-up emails, and more – all based on what’s happening with the bump subscription. And yes, it works with ActiveCampaign, Drip, Klaviyo, Zapier, and all your other favorite third-party tools.

Reporting: Subscription Bumps show up right in your existing Subscriptions reports. Use the Product Type: Bumps filter to zero in on bump-specific MRR, subscriber counts, and cancellations – or leave it unfiltered to see everything together.

Affiliates: If you work with affiliates, you’ll now see two separate commission fields for subscription bumps – one for today’s payment, and one for every future rebill. That means your affiliates get rewarded not just for the sale, but for the ongoing customer they helped you keep.

How subscription bumps help you

If you sell digital products, you’re going to love this. Subscription bumps are perfect if you:

• Already sell a course, program, or product and want to add a recurring option (like a coaching call, community, or resource library)
• Have a membership and want to grow it without building a whole new funnel
• Want to raise your average order value without adding more work
• Are focused on building steady, predictable income alongside your one-time sales

What you’ll need:

• A Pro+ license
• Stripe Connect+ enabled on the product
• A digital bump product (physical items aren’t supported)

What it actually costs

Legacy Lifetime (Standard & Pro) Pro+ Lifetime (Grandfathered) Standard Subscription Pro+ Subscription 0.25% 0.25% 0.10% 0.0%

→ Refer to the fees page for full details.

💡 Subscription Bumps are available on a sliding scale depending on your plan’s scale. The 0.25% commission reduces to 0% for Pro+ users, making the Pro+ annual plan (at just $295/year, exclusive to lifetime license holders) an exciting opportunity to access more of the new revenue-boosting tools from ThriveCart. Want to upgrade to Pro+? Simply log in to your account to get started or contact support.

Turn every checkout into a longer-term growth opportunity

Subscription Bumps give you a simple way to get more value from the customers you’re already converting. Instead of relying on a separate funnel or another payment page, you can introduce a relevant recurring offer at the exact moment your customer is most ready to buy.

That means you can:

• Increase average order value and customer lifetime value
• Build more predictable recurring revenue
• Give customers an easier way to access memberships, coaching, communities, and other ongoing offers
• Manage payments, automations, reporting, and subscriptions in one place

Whether you’re adding a free trial, a limited payment plan, or an ongoing membership, Subscription Bumps help you turn more one-time purchases into lasting customer relationships.

FAQ

Q: Why is PayPal grayed out when a customer adds a subscription bump?
A: That’s by design. Subscription bumps run through Stripe Connect+ only, because PayPal needs a separate agreement for every subscription, and that can’t happen in a single checkout. If your customer removes the bump, PayPal shows back up right away.

Q: Can my customer cancel just the bump without losing their main product?
A: Yes! Bump subscriptions are managed separately in the Customer Hub. Your customer can cancel it any time, and it won’t affect their access to the main thing they bought.

Q: Can I offer a free trial on a subscription bump?
A: Absolutely. Just set today’s price to $0 and add a trial period – pick a preset or set your own number of days, weeks, or months. Once the trial’s over, billing kicks in automatically. Use Anchored Subscription Billing if you want to pro-rate the trial charge.

Q: Will my current coupons still work?
A: Yes. If your coupons already apply to bumps, they’ll work with subscription bumps too. And if a coupon discounts recurring payments, that discount carries through every future rebill.

Q: Where do I find my Subscription Bump revenue?
A: Head to your Subscriptions reporting area and use the Product Type: Bumps filter to see bump-specific numbers, or leave it unfiltered to see it all together with your other recurring revenue.

When can I start using Subscription Bumps?

Anchored Subscriptions are available on all ThriveCart plans as part of our bumper Fall 2026 update. Head to your ThriveCart dashboard to get started.

Not yet using ThriveCart? Start a free 30-day trial and explore revenue-focused features, including order bumps, upsells, downsells, and high-converting checkouts.

Original source

Meet Mary. She’s 32, lives in Colorado, and runs a coaching business that helps small business owners get started and grow online. She’s got a solid membership going – close to 1,000 people paying every month for business templates, training, and weekly Q&As.

But there’s a problem: failed payments are high. Why is that? Everyone seems engaged… so it’s not voluntary churn, but nevertheless, Mary may lose a handful of customers each month simply because payment providers cancel subscriptions if failed payments recur. Not to mention that Mary has to run around chasing up customers, which isn’t pleasant for either party.

That’s exactly the problem ThriveCart’s new Anchored Subscriptions feature was built to solve.

HOT TIP!

The billing date you choose can make a massive difference to your payment success rates – choose strategically:

• ✅ If your billing date is early in the month (e.g. 1st-5th), everyone’s just been paid, and you’re less likely to get failed payments.
• ❌ But if your billing date is in the middle or toward the end of the month (e.g. 20th-25th), balances may be low, and that’s where failed payments and sometimes involuntary churn may occur.

Key insights, at a glance:

• You can now pick one single day of the month for every monthly subscriber to be billed – no matter when they actually signed up.
• You pick the billing date, from the 1st to the 28th of the month.
• The days between someone signing up and their first “real” billing date can be free, or you can charge a smaller, prorated amount. It’s your call.
• Nothing changes for people already subscribed to you. This only affects products where you’ve turned the feature on.

Note: This only works for monthly subscriptions right now. Weekly, quarterly, and annual plans aren’t included yet.

Here’s how it works.

So what are Anchored Subscriptions, exactly?

Up until now, ThriveCart billed people based on the day they signed up. Someone joins on the 14th? They get charged on the 14th every month after that. Simple, sure – but it means every customer is on their own little billing schedule, with no consistency across the board.

Anchored Subscriptions flip that around. You pick one day – let’s say the 1st – and every monthly subscriber gets billed on that day, no matter when they actually joined.

Here’s what’s new:

• There’s a new “Billing date” option in your subscription settings, right under “Billing frequency”
• You get two choices:
  • Immediately: This is how it’s always worked, charging on the day someone signs up, or…
  • Anchored date: Charges everyone on one day you choose, anywhere from the 1st to the 28th of the month (avoiding month-end edge cases)
• Pick “Anchored date” and a little day-picker pops up so you can choose exactly when billing happens

One thing to note: this option only shows up if your trial period is set to “None.” If you’re already using a trial, you don’t really need anchored billing – the trial is already handling that timing for you.

What happens to the gap between signup and the first billing date?

Good question. Say you’ve set billing to the 1st of the month, and someone signs up on the 20th. That leaves 11 days before their first “real” charge. So what happens during that gap?

You’ve got two choices:

• Free period – they get those 11 days for free, then billing kicks in on the 1st
• Prorated charge – they pay a smaller amount for those 11 days, then move to full billing on the 1st

Which one you pick really depends on your business and your audience. A free period can make checkout feel more inviting and remove a little friction. Proration means you still get paid for that in-between time.

Why does a consistent billing date actually matter for your business?

If you’re running a membership, a coaching program, or any kind of monthly subscription, having everyone bill on the same day makes life easier – for you and for them.

Here’s what you get out of it:

• Fewer failed payments – payments occur when you think balances will be higher (say after payday) to reduce failed payments and awkward conversations.
• Easier bookkeeping – when everyone’s billed on the same date, tracking and forecasting your monthly revenue gets a whole lot simpler.
• Fewer confused emails – your members know exactly when to expect a charge, so you get fewer missed payments and “why was I charged?” messages.
• A more professional feel – a consistent billing date just comes across as more polished and trustworthy.
• Cleaner data – if you like to track how cohorts behave in month 1, month 2, month 3, and so on, having everyone on the same schedule makes that a lot easier to measure.

Who’s this actually for?

Anchored Subscriptions are built for:

• Anyone selling monthly memberships, coaching programs, or digital subscriptions (ongoing and limited subscriptions; not split pay)
• Merchants who want everyone billed on the same date, instead of scattered across the calendar
• Sellers who aren’t currently using a trial period on that particular product

How to turn it on

Setting it up is simple and only takes a few minutes:

• Go into your subscription product’s settings
• Find the “Billing date” field – it’s right below “Billing frequency”
• Select “Anchored date”
• Pick which day of the month you want billing to happen
• Decide whether that gap period is free or prorated
• Save it, and you’re done

Your current subscribers won’t be affected at all. Anchored Subscriptions only kicks in going forward, and only on the products where you’ve actually turned it on.

FAQ

Q: Does this work with all billing frequencies?

A: Not yet. Anchored Subscription billing dates only work with monthly subscriptions for now. Weekly, quarterly, and annual plans aren’t supported. More options will roll out across the rest of 2026 and in 2027.

Q: Will my existing subscribers be affected?

A: No. Turning this on for a product doesn’t change anything for people who are already subscribed. It only applies to new signups on products where you’ve enabled it.

Q: What if I’m already using a trial period?

A: Then you won’t see the anchored billing option at all – it hides itself automatically. Since your trial already controls when the first charge happens, you don’t need this feature in that case.

Q: Can I pick any day of the month?

A: You can choose anywhere from the 1st through the 28th. Days 29, 30, and 31 aren’t available, just to keep things consistent across months of different lengths (nobody wants to deal with February billing weirdness).

Q: What’s the real difference between a free gap and a prorated one?

A: A free gap means your customer doesn’t pay anything for the days between signing up and the anchor date. A prorated charge means they pay a smaller amount for those days. Either way, full billing kicks in on the anchor date from then on.

Q: Can I use this on a brand-new product I’m setting up right now?

A: Yes! You can turn it on from day one for any new monthly subscription, or add it to a product you already have – it’ll just apply to new signups going forward.

When can I start using Anchored Subscriptions?

Anchored Subscriptions are available on all ThriveCart plans, offered as part of our bumper Fall 2026 update. Head to your ThriveCart dashboard to get started.

Not yet using ThriveCart? Start a free 30-day trial and explore revenue-focused features, including order bumps, upsells, downsells, and high-converting checkouts.

Original source

You’ve spent months building your course, program, or membership. You’ve crafted the content, nurtured your community, and earned recurring revenue you can count on. Then a subscriber clicks “cancel” – and just like that, that revenue is gone.

We’ve all been there. But the frustrating reality is that many people who cancel aren’t done with you forever. Maybe they just want a break. Or they’re feeling the pinch of a monthly bill. They’d stay if someone offered them a lower-cost option, discount, or even a short pause on their subscription. The problem is that no one was there to make that offer – until now!

ThriveCart’s new Retention Offers feature puts a smart, personalized offer between your customer and that final cancel button. It’s fully automated, requires zero manual outreach, and has three flexible options to win back your customer before they churn.

Here’s how it works.

Why subscription churn is different from other kinds of lost sales

When a one-time buyer doesn’t return, you lose a transaction. When a subscriber cancels, you lose predictable, compounding revenue, possibly permanently.

What makes it especially painful is that subscription churn is often passive. People don’t cancel because they don’t enjoy your course or coaching program. They cancel because:

• They’re going through a tight period financially
• They feel overwhelmed and just need a break
• They haven’t seen the value yet and need a little nudge

The standard cancellation flow gives them no alternative. They click cancel, they’re out, and you’re left trying to win them back with re-engagement emails weeks later – after their access is gone, the habit is broken, and the connection is lost.

Retention offers change that equation entirely.

What do retention offers actually do?

When a customer clicks “cancel” inside the customer hub, a branded modal appears before the cancellation is processed. It presents one clearly configured offer – of your choosing – alongside the option to continue canceling.

There’s no friction, no new checkout, and no new card required. If the customer accepts, ThriveCart handles everything instantly.

You configure one of three offer types per product:

Offer type How it works Who it’s perfect for ⬇️ Plan downgrade Switch the customer to a lower-priced plan with a single click. The plan swap happens seamlessly with the card/payment details already on file. Customers who love your content but can’t justify the full price right now. ⏸️ Subscription pause Push the next billing date back by one, two, or three months. The customer keeps their access during the pause, and billing resumes automatically when the pause period ends. Someone who’s heading into a busy season or just wants a break (but not a breakup!) 🏷️ Discount coupon Apply a recurring or one-time discount to the customer’s existing plan. They stay on the same product at a reduced rate for their next billing cycle. When price sensitivity is the only thing standing between you and a retained subscriber.

The cancel button is always visible alongside the offer, keeping the experience honest, straightforward, and fully compliant with click-to-cancel regulations.

Full tracking in your dashboard

You’ll see a new revenue breakdown section in your ThriveCart dashboard specifically tracking retention offer performance. Key metrics include:

• MRR won back (gross) – monthly recurring revenue saved through accepted offers
• ARR won back (gross) – annualized view of recovered revenue
• Win-back rate – accepted offers divided by total cancel button clicks, shown as a percentage
• Recovery fee applied – total fees charged so you always know your net position

You’ll also see a breakdown of offers presented versus accepted, split by offer type, so you can optimize over time. If you’re getting a high win-back rate on pause offers but a lower rate on discounts, you can adjust accordingly.

How to set up retention offers

Configuration lives inside your product settings and takes just a few minutes:

1. Go to Product Pricing for the subscription product you want to protect
2. Scroll to the Retention Offers section
3. Choose your offer type: downgrade, pause, or discount coupon
4. Write your custom “Save” copy that will appear in the retention modal – this is your chance to speak directly to the customer at the moment they’re about to leave
5. Optionally, exclude customers who are still in their first month or on a free trial
6. Save your settings

A few things to keep in mind:

• You can only configure one active offer type per product – choose the one most likely to resonate with your subscribers
• Downgrade offers require a live, active downsell product to be in place
  • This doesn’t have to be a downgrade at all; this could actually be an upgrade, for example, to a discounted annual plan vs. a monthly plan, where you can prorate their existing payment to their new plan)
• Discount offers require an active coupon configured for the product
• If your downgraded product is unpublished or a coupon expires, the offer automatically disables itself – no manual cleanup needed
• The feature is available for ongoing subscription products only and requires a Pro+ account with Stripe Connect+ enabled on the product

Is this available on all plans?

Yes! Every plan has this available, on Stripe Connect+ and PayPal Enhanced.

ThriveCart charges a small fee when a subscription is successfully saved through the retention flow. If a customer declines the offer and cancels anyway, you pay nothing.

Here’s how the fee works:

Legacy Lifetime (Standard & Pro) Pro+ Lifetime (Grandfathered) Standard Subscription Pro+ Subscription 8% of first successful retained payment only 8% of first successful retained payment only 5% of first successful retained payment only 0%

💡 Retention Offers are available to all ThriveCart merchants on Stripe Connect+. To qualify for no fees, you must hold a paid subscription to ThriveCart Standard or Pro+. Lifetime license holders without paid subscriptions (inc. grandfathered accounts) can upgrade with an exclusive offer to the Pro+ annual plan at just $295/year (-72% discount!) to access more of the new tools from ThriveCart that help you boost revenue. Want to upgrade to Pro+? Simply log in to your account to get started or contact support.

A second chance to keep the subscribers you’ve already earned

Every subscriber you retain is one you don’t have to replace. Acquisition is expensive, but retention is where the real leverage lives – especially for course creators, coaches, and entrepreneurs whose business model depends on recurring revenue.

Retention Offers are built to work quietly in the background, intercepting the moments that matter most without any ongoing effort from you. You set it up once. ThriveCart shows up for you every time someone tries to cancel.

And since you only pay when it works, it’s a no-risk way to boost your earnings and customer LTV.

FAQs

Q: What are Retention Offers?

A: Retention Offers give your subscribers an alternative when they click “cancel.” Before the cancellation is processed, ThriveCart displays a branded offer that you configure for the product, giving the customer another way to continue their subscription. You can offer a lower-priced plan, pause billing for one to three months, or apply a one-time or recurring discount. Customers can still choose to continue canceling at any time.

Q: What types of retention offers can I create?

A: You can configure one offer type per subscription product:

• Plan downgrade: Move the customer to a lower-priced plan using the payment details already on file.
• Subscription pause: Push the customer’s next billing date back by one, two, or three months. Billing resumes automatically afterward.
• Discount coupon: Apply a one-time or recurring discount to the customer’s existing plan.

You can also use an existing product to create an upgrade-style offer, such as moving a customer from a monthly plan to a discounted annual plan.

Q: How do I set up a Retention Offer?

A: Go to Product Pricing for the subscription product you want to protect, then scroll to the Retention Offers section. Choose your offer type, add custom “Save” copy for the cancellation modal, and save your settings. You can also choose to exclude customers who are still in their first month or on a free trial. Downgrade offers require a live, active product, while discount offers require an active coupon configured for the product.

Q: Is Retention Offers available on my plan and payment processor?

A: Retention Offers are available to ThriveCart merchants using Stripe Connect+ or PayPal Enhanced for ongoing subscription products. The feature is available across ThriveCart plans, although fees vary by account type. Standard subscription accounts are charged 5% of the first successful retained payment, while Pro+ subscription accounts pay no Retention Offers fee. Legacy lifetime accounts may be charged 8% of the first successful retained payment. See the ThriveCart fees page for full details.

Q: How much does Retention Offers cost?

A: You only pay when a customer accepts an offer and successfully makes a retained subscription payment. If the customer declines the offer and cancels, you pay nothing. For current subscription plans, Standard accounts are charged 5% of the first successful retained payment, while Pro+ accounts pay no fee. Legacy lifetime accounts are charged 8% of the first successful retained payment. Retention Offers use the customer’s existing payment details, so customers do not need to complete a new checkout or enter their card information again.

When can I start using Retention Offers?

Retention Offers are part of our bumper Fall 2026 update and is now available for ThriveCart Pro+ users with Stripe Connect+ enabled on their subscription products. Log in to your account and visit Product Pricing to get started.

Not yet using ThriveCart? Start a free 30-day trial and explore revenue-focused features, including order bumps, upsells, downsells, and high-converting checkouts.

Original source

We continually roll out more improvements to ThriveCart and ThriveCart Academy, with updates designed to make selling, managing customers, tracking performance, and delivering courses easier. This edition covers two weeks of updates, bringing together improvements and new features released between September 21 and October 4, 2026.

ThriveCart Academy

Upsell and downsell purchases can now unlock Academy content

ThriveCart Academy now supports fulfillment for mapped upsells and downsells, helping creators turn more of their checkout journeys into complete learning experiences.

Creators can map an Academy course, community, or space to an upsell or downsell through the existing ThriveCart Fulfillment settings. When a buyer accepts the offer, Academy grants access to the mapped content and sends the usual access-ready notification.

This means a customer who accepts an additional offer during checkout can receive the corresponding Academy experience automatically, without the creator needing to provision access manually after the purchase.

The update also keeps access changes tied to the relevant funnel item. If an upsell or downsell purchase is refunded or canceled, Academy removes only the access granted by that offer. Access from the main product or another purchase remains available, so customers don’t lose content they still own.

The experience also avoids duplicate enrollment. If a buyer already has access to the mapped course, community, or space through another active purchase, accepting the offer will not create a duplicate enrollment.

Creators who migrated funnel mappings from ThriveCart Learn (ThriveCart’s legacy LMS) also benefit from improved compatibility, helping older mapping formats resolve correctly when they are used for Academy fulfillment.

Student homepage now brings progress, engagement, community activity, and ratings together

A big upgrade to the Student homepage gives learners more useful information and more ways to stay engaged with their Academy experience.

Students with access to courses can see a new progress stats row with four quick-view cards covering courses enrolled, courses completed, certificates earned, and lessons completed during the current week. Each card can be opened to take the student to the relevant area of their Academy.

Growth and Scale plan students with access to a standard community may now see chips showing their streak, XP, leaderboard position, and the number of communities they have joined. Chips only appear when there’s information to show, so students won’t see empty or zero-value chips.

Students who belong to a standard community can also see a read-only Activity Feed titled “What’s happening.” It brings together recent activity from their selected community and provides links into relevant posts, lessons, or events, making it easier to see what’s new without searching through the community manually.

Course and community cards can now display star averages and rating counts when rating data is available. Students may be invited to leave a rating after meaningful engagement, such as completing at least half of a course or participating in a community discussion. Where no ratings exist yet, the cards remain clean rather than displaying empty or zero-star scores.

Creators can now review detailed quiz results

Course Analytics now shows which students passed or failed a quiz. Creators can also access results through a new Results tab in the quiz builder, search and filter the roster, review individual attempts, and switch between a student’s retakes.

Academy product mappings can be saved more reliably

Creators can more reliably save per-plan, bump, and funnel mappings in the Academy setup experience. This makes configuration easier to complete and reduces friction when connecting ThriveCart products with Academy content.

Course editing is more stable and predictable

Several improvements make course creation smoother. Video files selected in the lesson editor now load as expected, column layouts behave more predictably, column ratios update correctly, and moving between lessons after editing a quiz is more reliable. Text alignment is also now consistent between the editor and the student view.

Course previews and content blocks are working more reliably

Creators can preview courses without being sent back to the dashboard, and Text + Image, Author Bio, and FAQ blocks are available and editable as expected. Removing quiz questions and starting student lesson videos also provide a more dependable experience, with clearer handling when a video cannot start.

Course content now handles language and access scenarios more smoothly

Accented characters in migrated course titles are preserved correctly. Students are directed to the first space they can access, and refunds can now remove course access more reliably for purchases made after this improvement was introduced.

Community discussions and settings are more dependable

Creators can retry a discussion post more easily if a previous attempt does not complete. Discussions now post to the correct community, brand color settings clear old validation messages after a successful save, and locked courses display a clearer purchase call to action that remains readable in dark mode.

Academy security protections now handle more edge cases

Custom CSS filtering now handles additional escaped patterns, helping protect Academy pages while allowing creators to continue customizing their designs.

Purchases and refunds now handle overlapping actions more reliably

Academy now avoids enrolling a buyer twice in the same course when overlapping purchases are processed. Refunds also remove course access more reliably when an earlier attempt was interrupted.

Student counts are now consistent across Academy views

Creators now see matching student totals across the dashboard, course pages, and student pages, making it easier to understand enrollment at a glance.

Community branding and course settings offer clearer controls

Communities can now use the same logo as the platform, and Growth and Scale creators can add a welcome video to the community hero area. Course settings also make it clearer how to unlink or remove a course and whether custom domains are available on a plan.

Student recovery and creator editing provide clearer next steps

Students receive a friendlier recovery experience should something go wrong, while creators benefit from a more reliable course editor experience.

Lesson duplication and formatting now preserve more of the creator’s work

Creators can duplicate lessons into another module, remove columns without losing their content, preserve line breaks in quiz descriptions, and use supported Berrycast and Komodo video links. Quiz building is more comfortable at standard zoom levels, and content pasted from Google Docs or Microsoft Word retains more of its formatting.

Course editing now provides better feedback when content cannot load or save

Broken images now display a useful error state instead of appearing blank, interrupted video uploads can recover more gracefully, and several editor workflows are more stable. Style settings also provide clearer feedback and retry options when a save doesn’t complete.

Community management is more responsive

Creators and students now receive more accurate information across community inboxes, linked courses, renamed spaces, and join confirmations. Student lists also load more reliably when adding students, and space groups are restricted to the appropriate student account.

Search, domains, and sign-in provide a smoother Academy experience

Lesson search now works across all supported layouts, domains are validated before they are saved, and sign-in is more reliable for affected accounts.

The homepage builder now supports richer custom blocks

The Custom block in the homepage builder now supports rich text, images, and video embeds from services including YouTube, Vimeo, Loom, Wistia, Bunny, and ScreenPal. Creators can also remove the default blocks completely and rebuild the page using the Add Blocks picker.

Sign-in pages now offer more branding flexibility

Creators can display their logo on sign-in pages instead of the business or community name, and the logo now remains visible across wider screens.

Students have clearer navigation and theme controls

Students can return to account homepage more easily from inside a community, switch between light and dark themes, and move from a lesson back to the homepage more reliably after new content is released.

The course editor is clearer in dark mode

The empty course editor is now easier to read when using dark mode, making it simpler for creators to build and manage courses in their preferred theme.

Media uploads and Resource Hub spaces are more reliable

Media uploads are less likely to remain stuck while processing. We’ve also addressed the underlying issue that could cause Resource Hub spaces to show a blank main area.

ThriveCart

Subscriber reports and exports now include the full filtered list

Subscriber reports are now more useful for day-to-day management. You can browse the complete filtered list instead of being limited to the first 200 subscribers, and exports now include the full set of matching records. This makes it easier to review, analyze, and work with larger subscriber segments directly from ThriveCart.

Rebill invoice downloads are more dependable

Downloading an invoice for a rebill transaction now works more reliably, so merchants can access the records they need without encountering an error for certain rebill invoices.

Checkout tooltips now display correctly in other languages

Checkout tooltips are now displayed correctly when a product uses a language other than English, helping merchants deliver a more consistent localized checkout experience.

Customer Hub now shows updated bump names

When a merchant changes the name of a bump, the updated name now carries through to Customer Hub. Customers can therefore see the same product name across the checkout and post-purchase experience.

More control over Meta Conversions API events

Merchants now have more control over which events are sent through the Meta Conversions API. This makes it easier to keep advertising data aligned with the events that matter most to a particular business, including the treatment of recurring payment activity.

ThrivePay Installments can be activated more efficiently after approval

After being approved for ThrivePay Installments, merchants can choose to activate the feature across eligible one-time payment products automatically. This reduces manual setup and helps merchants start offering flexible payment options sooner.

→ These updates are now live for creators and students. Want a longer-term look at what’s coming up? Check out the roadmap.

That’s what’s new. What’s next?

ThriveCart is trusted by more than 75,000 creators and businesses worldwide, who have processed over $8 billion through the platform. ThriveCart Academy and the legacy Learn LMS have supported more than 13 million student enrollments and bring the same product expertise behind our high-converting checkout to courses and communities. Creators can use both platforms to sell, deliver, and manage their customer experience.

ThriveCart regularly adds new features and updates, so join our Facebook Community for the latest developments.

Not yet a ThriveCart customer? Get a demo or view our pricing and plans.

Original source

Every week, we roll out more improvements to ThriveCart and ThriveCart Academy, with updates designed to make selling, managing customers, tracking performance, and delivering courses easier. Here’s what changed between September 14-20, 2026.

ThriveCart

Transaction data can be retrieved without a date range

Merchants and connected tools can now request external transaction data without entering “from” and “to” dates first. This is useful when they need to retrieve all available transactions or when a specific reporting period does not apply.

Mobile success pages display better after checkout

Customers using mobile devices can now view the full success page after completing a purchase, without content being cut off on the side of the screen. This creates a clearer and more complete post-purchase experience across mobile browsers.

Apple Pay payments complete more reliably

Apple Pay checkout improvements help prevent payments from becoming stuck after a customer authenticates with Face ID or Touch ID. Customers can now move through supported Apple Pay checkouts with fewer interruptions.

ThriveCart Academy

Transactional emails use the creator’s sender name

Transactional Academy emails now use the creator’s sender display name instead of a generic “no reply” label. This gives students clearer context about where their messages are coming from and creates a more recognizable communication experience.

Trial-ending reminders are shown at the right time

Students no longer see a “Your trial is ending” message after their trial has already ended. This keeps account communication more accurate and prevents outdated reminders from creating confusion.

Course editor scrolling has been improved

Creators can scroll through modules and lessons more reliably while building and organizing courses. This makes it easier to work with longer courses and reach content lower down in the editor.

The add-block menu stays visible while building lessons

The add-block menu no longer disappears behind the lesson footer when creators are working near the bottom of a lesson. This makes it easier to add content wherever it is needed.

Table editing targets the selected row or column

When creators delete part of a table, ThriveCart Academy now applies the action to the row or column where the cursor is positioned. This makes table editing more predictable and reduces the need to undo or repeat changes.

Course editor stability has improved across several content types

Improvements to lesson loading, empty bullet lists, and editor remounting help creators continue working without unexpected interruptions. These changes make the course-building experience more dependable across different lesson structures.

Draft quizzes now provide clearer feedback

Draft quizzes now warn creators when an action cannot be completed. This makes it easier to understand what happened and continue working on the quiz.

Quiz creation is more stable

Improvements to the quiz builder help prevent content from failing to load correctly while creators are building quizzes. This makes it easier to create and update assessments.

Quizzes work correctly on custom Academy domains

Students using a creator’s custom Academy domain can now open quizzes without being sent to an unavailable page. This creates a more consistent branded experience for accounts already using custom domains.

End-of-course assessments appear in the student portal

Students can now see end-of-course assessment quizzes in the expected place instead of being presented with a blank lesson. This makes it easier to complete the final stage of a course.

Short Text video quiz questions work as expected

Short Text questions now provide a genuine text-entry field, giving students a clear way to submit written answers and helping their responses be evaluated correctly.

Students can retry video quizzes more reliably

The Try Again option now works as expected, allowing students to make another attempt without being stopped by an unexpected server error.

Timestamped video questions no longer complete quizzes too early

Video quizzes now wait until students have completed the relevant questions before marking the quiz complete. This gives students a more accurate assessment experience.

Video quiz results remain available after an attempt

Video quiz attempts now retain important result information, including the score, completion status, and whether the student passed. This gives creators and students a more dependable view of quiz progress.

Video quiz text is clearer for creators and students

Video quiz labels now display readable wording instead of internal translation references, making the quiz-building and quiz-taking experience easier to understand.

Video uploads complete more reliably

Video uploads that previously timed out can now complete successfully, helping creators add course media without needing to restart the process.

Quote alignment settings work more consistently

Creators can now apply text alignment settings to quote blocks more reliably, helping them maintain the intended layout and presentation of course content.

Lesson block settings are easier to access

Settings controls for Collapsible Section and Download/File blocks now appear more reliably. This gives creators easier access to the options they need when configuring lesson content.

Student Preview handles locked lesson messages more reliably

Student Preview no longer displays an unexpected error when a student reaches a locked next-lesson message. Creators can preview course journeys with greater confidence.

Member and community dashboard counts are more accurate

Dashboard counts for members and communities now display more reliably, helping creators get a clearer view of their Academy account.

Comments are easier to follow in the thread drawer

Comments now display more reliably in the thread drawer, making it easier for community members and creators to follow conversations without losing context.

Creators can add course access from Student Overview

Creators can now grant course access directly from the Student Overview area, making it quicker to help individual students access the content they need.

Creators can access the community Courses tab more reliably

Creators can now open the Courses tab within their community without receiving an access error.

Large creator accounts can load the Courses page more reliably

Improvements to the creator Courses page help prevent loading timeouts for larger accounts, making it easier to review and manage courses.

New ThriveCart products appear correctly in the Resource Hub

The Resource Hub now refreshes more reliably and displays newly added ThriveCart products as expected. This helps creators find the resources and products available to them without waiting for outdated information to clear.

Business name changes save more reliably

Creators can now update their business name in account settings without the save process failing unexpectedly. This makes it easier to keep account information accurate.

Creating tags is more reliable

Creators can now create tags more consistently, helping them organize students and manage access rules without unnecessary interruptions.

Discussion settings support courses connected to multiple communities

When a course is connected to more than one community, creators can now select the relevant community from the Discussions settings. This makes it easier to manage where course discussions are connected.

Purchase buttons in private spaces now explain what students are buying

When students see a product purchase button inside a private space, the message now makes clear that buying the product will not automatically give them access to that private space. This helps students understand exactly what their purchase includes before they check out.

Locked-space purchase prompts show the right products

When a paid space is locked, the purchase prompt now lists products connected to that space instead of unrelated community products. This gives students more relevant options when they are deciding how to gain access.

Paid-community access changes are handled more smoothly

Improvements to paid-community lifecycle handling help prevent access-related interruptions when community membership changes.

Failed community replies now provide a clear error

If a community reply cannot be submitted, Academy now displays an error instead of showing a loading state indefinitely. This gives members clearer feedback and makes it easier to try again.

Creator profiles remain available when media loading is interrupted

A creator’s My Profile page no longer becomes unavailable when a profile image or media library request cannot be completed. This keeps the profile experience more resilient.

Profile photos display correctly in feeds and member lists

Community Feed and Members areas now show a creator’s profile photo when one has been set, rather than defaulting to initials. This creates a more personal and recognizable community experience.

Long lesson titles provide clear guidance

Lesson titles longer than 200 characters now show an explanatory message rather than closing the dialog without feedback. Creators can understand the limitation and adjust the title accordingly.

The content menu stays visible when adding blocks near the bottom of a lesson

When creators type “/” near the bottom of a lesson, the menu of content options now stays on screen instead of appearing below the visible area. This makes it easier to add text, images, videos, and other content wherever it’s needed.

Modules can be renamed or deleted without entering Bulk Mode

Each module row now provides a menu for common actions such as renaming or deleting. Creators can manage course structure more directly without switching into a separate editing mode.

Student onboarding continues smoothly after completing key steps

Students who have already completed the third onboarding card can continue through onboarding without encountering a broken error state.

Student-view headings match the creator’s settings

Heading sizes in the student experience now better reflect the choices made by the creator in the course editor. This helps published lessons retain their intended hierarchy and presentation.

The external links widget uses clearer default wording

The external links widget now uses “Links” as its default title rather than “Resources,” helping distinguish external links from files and other learning materials.

Tag-based unlock rules handle active tags more reliably

Access rules that depend on an active tag now work more consistently, helping students receive the content they are meant to access.

Course-editor sidebar controls are easier to use

Drag grips in the course editor sidebar now stay visible, so creators can see where modules and lessons can be reordered. Keyboard-based reordering also works as expected. Drag handles within the lesson canvas remain available when hovering over them.

Custom CSS protection has been strengthened

The main protection improvement for Custom CSS is now in place, helping keep branded Academy pages safer while we continue refining how less common styling patterns are handled.

Product Access Mappings are easier to manage

Product Access Mappings now support pagination and search, making it easier to find specific mappings in larger accounts. Failed fulfillment records can also be dismissed from the main view while remaining available under dismissed items for reference.

→ These updates are now live for creators and students. Want a longer-term look at what’s coming up? Check out the roadmap.

Original source

Every week, we roll out more improvements to ThriveCart and ThriveCart Academy, with updates designed to make selling, managing customers, tracking performance, and delivering courses easier. Here’s what changed between September 7-13, 2026.

ThriveCart

Product-filtered revenue churn reporting is more reliable

When reviewing revenue churn for a specific product or recurring product group, merchants can now access the information they need without an unexpected interruption. This makes it easier to understand subscription performance and identify changes in recurring revenue.

Trial and post-payment account access is more reliable

Improvements to trial account processing help ensure that accounts are handled correctly when a trial ends, including cases where an account has no primary user configured. Merchants who make a successful payment after an access interruption can also have their account restored more reliably, helping reduce unnecessary access issues and support requests.

Canadian course tax calculations follow provincial rates more accurately

Canadian merchants selling course products can now expect tax calculations to better reflect the applicable provincial rules. This includes improved handling for HST provinces such as Ontario, New Brunswick, Newfoundland and Labrador, Prince Edward Island, and Nova Scotia.

Tax-rate connections are more dependable

Improvements to the Quaderno tax-rate connection help ThriveCart communicate with the service more reliably when retrieving tax information. This supports smoother tax setup and more consistent tax-related workflows for merchants using the integration.

ThriveCart Academy

Course publishing controls remain visible when settings are open

The Publish Course window now appears in the correct place when Course Settings is open, making it easier for creators to complete the publishing process.

Students can see the Authored introduction in preview

The Authored introduction now appears correctly in Student Preview, helping creators review the same learning experience their students will see before publishing.

Product access mapping gives students the course they selected

Improvements to product access mapping help ensure that a customer receives the course connected to the pricing option they purchased. This provides a more dependable path from checkout to course access.

Certificates provide cleaner presentation when a title is not supplied

Certificates no longer display placeholder text when the signee’s title has been left blank. This helps creators deliver a more polished certificate experience to students.

Certificate previews load more reliably

Creators can now preview certificates more consistently without waiting for the preview to time out. This makes it easier to review certificate designs before sharing them with students.

Legacy-tier certificates are available to eligible students

Certificate access for legacy tiers is now handled more reliably, helping students receive the completion materials associated with their course.

Quiz attempt information is clearer for students

Quiz headers now correctly show the student’s current attempt, including “Attempt 1 of 1” on a first attempt. This makes quiz requirements easier to understand.

Quizzes can be reviewed in course previews

Creators can now see quiz blocks in preview experiences, making it easier to review the complete lesson before students access it.

Course creation editing controls work more consistently

The Edit controls for course layout and style now respond as expected, making it easier for creators to adjust the appearance of a course while building it.

Unlinking resources protects newer course versions

Creators can unlink a resource without risking changes to a newer version of the course content. This helps protect the latest version of a course while older resources are reorganized.

Academy banners provide a more consistent branded experience

Improvements to banner sizing and branding help creators present headers and banners more consistently across their Academy experiences.

Course editor text is easier to create and format

In the course editor, using Callout with the Enter key no longer removes text, nested lists retain their intended structure, and font presets stay in sync. These improvements make it easier to format lessons and maintain the intended design.

Dark themes provide clearer text contrast

Updates to dark-theme contrast help ensure the course editor remains easier to read when creators use darker visual styles.

Tag-gated content is protected more consistently

Content restricted by tags is now enforced more reliably, helping ensure that students can access only the lessons and materials intended for them.

Support Link settings provide clearer validation

The Support Link field now validates entries more consistently, helping creators identify setup issues before publishing their course or community experience.

Community member counts and ownership details are clearer

Community member counts now exclude the owner where appropriate, and owner badges display correctly. This gives creators a more accurate view of community membership and ownership.

Community updates continue after individual webhook issues

Academy now handles individual webhook interruptions more reliably so that one event does not prevent other updates from being processed. This helps keep connected systems in sync with community activity.

Community setup includes a more flexible theme and style picker

Creators now have a clearer way to select community themes and styles during setup, helping them create a branded experience more efficiently.

Maintenance messaging no longer covers key branding

The maintenance banner now stays out of the way of the Academy logo, making the page easier to understand while maintenance information is displayed.

Modals remain accessible on shorter screens

Important Academy modals can now be reached more reliably on screens with limited vertical space. This makes the experience easier to use on smaller laptops, tablets, and other devices.

Vimeo content displays more reliably

Vimeo videos now load more consistently instead of showing an unexpected black screen, helping students access the media included in their lessons.

Resource Hub videos move beyond processing more reliably

Videos added to the Resource Hub don’t remain stuck in a processing state, helping creators and students access media sooner.

Resource Hub spaces display correctly when no widgets are configured

A Resource Hub space now displays its saved content even when it doesn’t yet have a widget configuration. This gives creators a clearer starting point when setting up a new space.

→ These updates are now live for creators and students. Want a longer-term look at what’s coming up? Check out the roadmap.

That’s what’s new. What’s next?

ThriveCart is trusted by more than 75,000 creators and businesses worldwide, who have processed over $8 billion through the platform. ThriveCart Academy has also supported more than 13 million student enrollments.

ThriveCart regularly adds new features and updates, so join our Facebook Community (for existing customers only) for the latest developments or head to the blog.

ThriveCart Academy brings the same product expertise behind our high-converting checkout to courses and communities. Creators can use both platforms to sell, deliver, and manage their customer experience.

Not yet a ThriveCart customer? Get a demo or view our pricing and plans.

Original source

Your courses deserve a learning experience that feels as custom as the content you create. Now, you can make that experience feel even more polished. ThriveCart Academy continues to evolve into a powerful, branded home for courses and communities, giving more control over how students discover, navigate, and engage with content. With this latest release, you can create a more personalized Academy experience, put your brand front and center, and make it easier for students to find the courses they want to take.

What’s new?

• A new customizable homepage – create a welcoming first impression, specific to each member, with a tailored experience from the very beginning.
• Custom domains – give your Academy its own branded web address, creating a more seamless experience for your students.
• Better course organization and bundles – organize your growing course library into clear collections.

Whether you’re building your first course or growing an established learning business, these updates give you more ways to turn your Academy into a destination that feels unmistakably yours.

As a reminder, ThriveCart Academy is included in ThriveCart checkout plans, and a 30-day free trial is available on subscription plans for new customers.

What is ThriveCart Academy?

If you’re new to ThriveCart, Academy is a community-first learning platform built to help you bring courses, conversations, content, and commerce together in one branded experience. Instead of sending students between separate tools for course content, community discussions, and purchases, ThriveCart Academy gives them one place to learn, connect, and make progress, fulfilled immediately after the sale, with ongoing gamification and monetization paths within the platform itself.

For example, students can:

• Access their courses and communities from one account
• Continue lessons within a social learning environment
• Take part in community discussions, Q&A, and event-based activities
• Track progress with quizzes, achievements, experience points, and hot streaks
• Discover additional courses and communities to continue learning uninterrupted

For creators and coaches, that means less fragmentation and a more connected way to deliver your entire learning experience.

ThriveCart Academy plans are available through ThriveCart licenses. All subscription plans currently include a 30-day free trial.

What’s new in ThriveCart Academy?

This release focuses on three core areas:

• A new customizable homepage
• Custom domains
• Better course organization and bundles

Let’s dive in!

New homepage: Custom navigation & sales engine

The new homepage is the first screen students see when they log in.
For course creators – it gives you a fully flexible way to shape that experience around your brand, your content, and the journey you want students to take.
For students – it gives clear paths to the courses and communities they are a member of, as well as welcome messages and information on additional materials on offer.
It’s easy to create and amend the homepage. No coding skills are needed. Simply start by choosing from configurable content blocks, then arranging and styling them to suit your needs. Changes save automatically, so there’s no separate publishing step to manage.

Make it easier for students to find what matters

The new homepage can bring the right content forward for each student, including:

• A welcome banner with personalized messaging
• Course and community lists based on each student’s access
• Progress information and resume options
• A “Jump Back In” experience that helps students continue from their next lesson
• Discovery areas for courses and communities they haven’t joined yet
• Video, text, HTML, and custom content blocks
• Mobile-friendly layouts, including carousels and vertically stacked content

And the best part? You can add or remove anything you like! The homepage supports up to 10 blocks. Built-in blocks can be hidden, while additional blocks can be deleted or rearranged as your priorities change.

The end-result? Students spend less time searching and more time consuming your content. Returning students can quickly pick up where they left off, while new opportunities can be presented without making the experience feel overwhelming.

Extra: Turn your homepage into part of your sales journey

The new homepage isn’t just useful for enrolled students. Discovery blocks can showcase additional courses and communities, with ThriveCart checkout links connected directly to your calls to action (CTAs).
That creates a more natural path from discovery to purchase. Students can find something new, understand what it offers, and take the next step without having to leave the Academy experience.
You can also add your own messaging, promotional content, and branded CTAs, giving your homepage a role in both student engagement and ongoing growth.

Custom domains: Your space, your brand

A learning experience feels more premium when it lives under your brand.

With custom domains, you can replace the standard ThriveCart Academy address with a branded subdomain such as: learn.yourwebsite.com
That gives students a more consistent experience from the moment they click through to your Academy. It also makes your learning environment easier to recognize, remember, and share.
Custom domains can be configured at different levels:

• Account level: Apply a domain across your Academy by default
• Course level: Use a specific domain for one course
• Community level: Use a specific domain for one community

This gives you flexibility as your business grows. You might use one main learning domain for your Academy, then create a more focused brand name and experience for a specific course or community.

Custom domains are available on ThriveCart Pro+ and ThriveCart Enterprise plans. Note: grandfathered Learn+ users will also retain access to custom domains.

Course & community bundles: Boost average order values

The number-one way to increase AOV through ThriveCart’s funnel technology is to add an order bump, upsell, and downsell to capture the full value from your prospects. It’s so powerful, it’s proven to increase AOV by up to 118%.
In close second spot is bundled content and bundled access. Now, ThriveCart Academy lets you do just that.
You can create brand-new bundles or import existing ThriveCart Learn+ bundles into ThriveCart Academy through account sync, helping long-standing creators on the legacy ThriveCart LMS system, Learn+, migrate bundle names, course relationships, enrollments, and associated purchase links.
This can make the transition to ThriveCart Academy more familiar for creators who already sell multiple courses together. It also gives you a clearer view of how your course catalog is structured as you continue building your learning experience.
And the fun doesn’t end there! You can showcase your bundles in your brand-new homepage Discovery section. The monetization paths are truly endless.

Organize, organize & more organization

We get it… Organizing your folders is the digital equivalent of eating your vegetables.
As your course business grows, your students need an easy way to understand what’s available.
ThriveCart Academy gives you two related but distinct ways to manage your course library. We’ve already explored bundles, perfect for multiple products in an initial sale; now it’s time for collections.
Course collections are an organizational tool that helps you group courses into categories such as:

• Beginner courses
• Advanced courses
• Certification programs
• Topic-specific learning paths
• Courses for different audiences or membership levels

Courses assigned to a collection appear together, while ungrouped courses remain available in a default section. This gives students a clearer view of your content without forcing you to rebuild your course structure. It can also make a growing catalog feel more intentional and easier to navigate.

Key takeaways

This release has focused on:

• More personalization – students see relevant content and progress when they log in
• More customization – because your Academy can use your branding and domain
• More profitable – bundles unlock a new world of grouping and scaling
• More organized – students can navigate your course library more easily
• More connected to your business – in-platform discovery and checkout take place seamlessly
• Easier to scale – add courses, communities, and learning paths in a unified student journey

Together, these reinforce what makes ThriveCart Academy different: learning, community, and commerce working together in one place.

Ready to create a better student experience?

Whether you’re launching your first course or growing an established education business, ThriveCart Academy gives you a more connected way to teach, engage, and sell. If you’re already using ThriveCart Academy, these features are live and available. For more information, check out the customer support documentation on getting started with ThriveCart Academy.
Not using ThriveCart yet? Start your 30-day free trial and explore the ThriveCart Academy experience included with your ThriveCart plan. With Academy Starter included in Standard and Academy Growth included in Pro+, you can begin building a branded learning environment without adding another disconnected platform to your tech stack.
Start your 30-day free trial today.

Original source

ThriveCart

ThriveCart Academy is now available as a fulfillment option

Merchants can now select ThriveCart Academy from the fulfillment dropdown when setting up products. This makes it easier to connect a ThriveCart purchase with the course or community content customers should receive. Read this support doc for more information.

Bumps, upsells, and downsells can now provide ThriveCart Academy content

ThriveCart Academy content can now be connected to order bumps, upsells, and downsells. This gives creators more flexibility when building funnels and helps customers receive the right course or community access when they accept an additional offer. Related subscription activity is also handled more consistently, helping access stay aligned throughout the customer relationship.

Paid Space and Space Group fulfillment is now available

Creators can now use ThriveCart Academy fulfillment for paid spaces and space groups, making it easier to connect purchases with the right community access and deliver a more seamless customer experience.

Rebill tax corrections use more complete payment history

ThriveCart now considers previous recurring payments, as well as the original purchase, when reviewing rebill tax amounts. This helps the platform identify and correct discrepancies more accurately when customers move from trial or introductory pricing to a standard subscription rate.

Apple Pay is available more reliably at checkout

Eligible customers can now see Apple Pay more consistently when completing purchases through supported Stripe Connect+ checkouts, giving them another fast and convenient way to pay.

PayPal payment processing is more resilient during temporary connection issues

Improvements to PayPal payment handling help orders recover more reliably should a temporary connection, timeout, or network issue occur during processing.

Paid trial accounts are restored more reliably after payment

If a customer previously paid for an account but access was interrupted by a trial-status error, ThriveCart can now recognize the successful payment and restore the account automatically. This helps reduce unnecessary access interruptions and manual support work.

The onboarding event link now works as expected

The “Reserve your spot” link in onboarding now responds correctly, helping users access the intended office-hours experience without needing to search for it separately.

Refund policy information in the app is now up to date

The refund policy shown inside ThriveCart now reflects the latest approved policy information. This gives merchants and their teams clearer guidance when reviewing subscription, lifetime deal, ThrivePay Installments, and other refund scenarios.

Webhook processing continues more reliably should one event encounter an error

ThriveCart now handles unexpected problems with individual webhook events without stopping the rest of the batch. This helps connected systems continue receiving updates and makes webhook activity more dependable.

Zero-dollar withdrawal requests can be handled more clearly

When a withdrawal request relates to a free trial or an order fully covered by a coupon, merchants can now acknowledge the request without trying to process a refund for an order where no payment was collected. The customer’s subscription can also be canceled through the correct workflow.

Customer Hub shows all parts of multi-item purchases more reliably

Orders that include multiple charges, such as a main product and a bump subscription, now appear more completely in Customer Hub. Purchases, subscriptions, rebills, and cancellations are matched to the correct item more consistently.

Meta purchase events now identify the selected pricing plan

Facebook Conversions API purchase events now include the selected product pricing option, such as monthly or annual billing. This gives merchants more useful information when comparing conversion activity across different pricing plans.

ThriveCart Academy

We’re also continuing to improve ThriveCart Academy for creators and students, with updates across sign-in, course access, branding, navigation, billing, media, and course creation.

Drip content can use both time-based and completion-based conditions

Combined drip conditions now support time intervals alongside module completion, giving creators more flexibility when deciding when students receive course content.

Creators have more control over the welcome banner

Creators can now choose whether the welcome banner appears and control how it’s displayed, making it easier to tailor the first experience for students.

Course completion averages are now more accurate

Course cards now calculate average completion using lesson progress, giving creators a clearer view of how much of their course students have completed.

Lesson settings stay in sync while editing

Opening lesson settings from the sidebar now refreshes the settings panel correctly, helping creators work with the latest lesson information while editing.

Button label changes save more reliably

Creators can now update button labels and move around the editor more smoothly, with changes saved more consistently when clicking away after editing.

Creators can resend student login links from the student profile

Creators can now resend a student’s login link directly from the student detail page, making it easier to help students regain access to their accounts.

Branding defaults apply more consistently across sign-in experiences

Account branding defaults now apply correctly to logos and sign-in layouts across communities and courses, helping creators present a more consistent experience.

Sign-in button colors can be customized separately

Creators can now customize the sign-in button color independently from the main brand color, providing more flexibility when matching their sign-in pages to their brand.

Migrated access tags no longer disrupt course access rules

Access rules now handle migrated tags more reliably, helping students receive the content they should have access to after a course or account migration.

Published courses display more clearly when they have no content yet

Empty published-course states now display an appropriate “Check back soon” or “Your instructor is still building this course” message, giving creators and students clearer feedback instead of an incomplete or blank page.

Enrollment lists and counts update more reliably

New students now appear in enrollment lists without requiring a manual refresh, and enrollment counts update correctly when a student is removed.

Community member counts now match across ThriveCart Academy

When creators select a community during course creation, the member count now correctly matches the count shown on the Communities page. This gives creators a more accurate view of community size and helps them choose the right community for their course.

Attachments display correctly in messages

Attachments in messages and conversations now render correctly, helping creators and students view shared files more easily.

The course editor is cleaner and more predictable to use

Updates to the course editor remove unnecessary number displays, improve plate editing, reduce page-freezing behavior, keep mobile sidebars from blocking lesson content, improve contrast, and make page navigation more stable.

Students can sign in without needing a community

Students who only have access to courses can now sign in without being required to join a community first, making course-only experiences simpler to access.

Login, account migration, and password reset flows are more reliable

Improvements across creator login, account migration, login after payment, password resets, multi-account selection, and related account access flows help creators and students get into the right account more consistently.

Sign-up pages and initial sign-in layouts are clearer

Updates to sign-up pages and first-time sign-in layouts help creators and students see the intended page and understand what to do next.

Mobile sign-in pages are easier to use

The mobile sign-in layout now displays more consistently, helping students and creators access ThriveCart Academy from smaller screens.

Course creation inherits the correct brand colors

New courses now inherit the appropriate brand color from the account, reducing the need for creators to repeat branding work manually.

Brand colors meet expected contrast standards

Brand colors now provide clearer contrast, making course and sign-in experiences easier to read.

Welcome videos display without being cut off

Welcome videos now display more completely, helping students view the intended introduction to a course.

Published courses can be moved back to Draft more clearly

Creators can now move a published course back to Draft without confusing that action with Archive. Status labels and related course views also stay more closely aligned.

New communities inherit the account’s sign-in layout

When a new community does not have its own sign-in layout, it now uses the account’s default layout, including the appropriate logo and branding.

Courses inherit the account’s global brand color when no custom color is set

Creators can rely on the account-level brand color being applied to courses that don’t have a separate course-specific color.

The community switcher makes it easier to find the right community

The community switcher now supports search and shows recent communities first, helping users move between communities more quickly.

Student navigation and profile movement are more consistent

Updates to student navigation, sidebar clarity, profile back-navigation, course-card artwork, and the Communities area on the student homepage make it easier for students to understand where they are and where to go next.

Creator tools provide a smoother course-building experience

New draft courses, course-card actions, saved-template details, text expansion, and theme and presentation presets now behave more consistently, helping creators build and manage course content with fewer interruptions.

These updates are now live for creators and students. Want a longer-term look at what’s coming up? Check out the roadmap.

That’s what’s new. What’s next?

ThriveCart is trusted by more than 75,000 creators and businesses worldwide, who have processed over $8 billion through the platform. ThriveCart Academy has also supported more than 13 million student enrollments.

ThriveCart regularly adds new features and updates, so join our Facebook Community (existing customers only) for the latest developments or head to the blog. ThriveCart Academy brings the same product expertise behind our high-converting checkout to courses and communities. Creators can use both platforms to sell, deliver, and manage their customer experience.

Not yet a ThriveCart customer? Get a demo or view our pricing and plans.

Original source

We’re continuing to improve ThriveCart and ThriveCart Academy with updates that make it easier to sell products, manage customers, understand performance, and deliver a smoother learning experience. Here’s what changed between August 24 and 30, 2026.

ThriveCart

Payment confirmations now wait for successful payment

ThriveCart now waits for a payment to be fully confirmed before granting course access or sending payment confirmation emails. This helps ensure customers receive access only after their payment has completed successfully, including when a payment method requires additional authentication.

Split-pay checkout confirmations are more reliable

Improvements to split-pay checkout processing help payment confirmations complete more consistently. This gives customers a smoother purchasing experience and helps merchants reduce interruptions when selling installment offers.

Failed PayPal Enhanced rebills are recorded more consistently

ThriveCart now records failed rebills from PayPal Enhanced more reliably, helping merchants maintain a clearer view of subscription payment activity and follow up when a recurring payment does not complete.

Tax-inclusive invoices with coupons show clearer price breakdowns

Invoices for tax-inclusive products purchased with a coupon now present the original price, discount, tax, and final total more clearly. The line items are designed to reconcile with the amount charged, giving merchants and customers easier-to-understand records.

Checkout works more smoothly inside Facebook and Instagram browsers

Checkout improvements help customers complete purchases when they open a ThriveCart link inside an in-app browser, such as Facebook or Instagram. This supports a smoother path from social media content to completed purchase, especially on mobile devices.

Free PayPal upsells display the Add to Order button correctly

The Add to Order button now appears as expected for free upsells when PayPal is used. Customers can more easily accept the additional offer and continue through the purchasing journey.

Dashboard statistics handle incomplete date filters more reliably

ThriveCart now checks that both parts of a reporting date range are present before loading dashboard statistics. If a date range is incomplete, it is handled as an invalid filter instead of causing the statistics request to fail unexpectedly, helping merchants get back to reviewing their data more smoothly.

Checkout Views data stays consistent across reports

Improvements to checkout-view reporting help keep the figures shown on the main dashboard aligned with the Products and Sales report. Merchants can review customer activity with greater confidence when comparing performance across different reporting areas.

Moosend syncing handles unexpected responses better

ThriveCart’s Moosend integration is now more resilient when the service returns an unexpected response. This helps connected accounts maintain more dependable list and subscriber syncing.

Subscription cancellation processing is more resilient

Improvements to subscription cancellation processing help ThriveCart continue handling cancellations when older funnel records are incomplete or unavailable. This supports more dependable account and subscription management.

Customer names with special characters display correctly

Names containing accented letters and other special characters now display more accurately in the Transaction area. This makes customer records easier to read and helps merchants work with international customer information.

Affiliate dashboards load more reliably for large affiliate portfolios

Affiliate dashboards are now more reliable for affiliates connected to a large number of vendor accounts. This helps affiliates access their account information without unnecessary loading interruptions.

ThriveCart Academy

Students can receive notifications when drip content unlocks

Students can receive an activity-feed and bell notification when a drip-scheduled lesson becomes available. This helps learners know when new content is ready without needing to check every course manually.

Download blocks work correctly in lesson preview

Download blocks now work as expected in preview mode. Creators can review the learner experience more accurately before publishing a lesson.

Resource deletion respects creator permissions

Only the creator of a space can delete its resources. This helps protect shared course and community files from being removed unintentionally by other members.

Completed courses appear correctly in the student dashboard

Students can now find their completed courses in the right area of the dashboard. This makes it easier to review learning history and return to previously completed content.

Community settings are easier to understand

Updated explanations and tooltips provide more context throughout community settings. Creators can make changes with a clearer understanding of what each option controls.

Course content loads more reliably

Improvements to course and lesson loading help creators and students reach content more consistently. This supports a smoother experience when opening courses, lessons, and editor pages.

Course deletion works more smoothly

Creators can now delete courses more reliably from Academy. This makes it easier to keep course libraries organized as content changes over time.

Video encoding no longer interrupts navigation

Creators can continue moving through Academy while videos are being prepared. This reduces unnecessary delays when building or updating lessons that contain video content.

Quiz editing behaves more consistently

Quiz editing now works more predictably in the course editor. Creators can make changes to learning assessments with less interruption.

Video links can be copied correctly

Video link text can now be copied as expected from the lesson editor. This makes it easier for creators to reuse or share video links while managing lesson content.

Text editing and input behavior are more predictable

Improvements to text input and editing help creators make changes more smoothly in lessons and course content.

Audio uploads accept valid files correctly

Valid audio files can now be uploaded more reliably. Creators can add audio lessons and supporting content with fewer interruptions.

Community names support Cyrillic and other non-Latin characters

Creators can now use a wider range of alphabets when naming their communities. This makes it easier to create accurate, localized Academy experiences for international audiences.

Large PDFs upload more reliably

The message shown during PDF uploads now matches the actual file size limit. Additionally, larger PDF files can now be uploaded without an incorrect file size message. This gives creators more flexibility when adding workbooks, guides, and other downloadable resources.

PDF resources open correctly

PDF resources that previously opened blank now render correctly. Students can access the resource content as intended, while creators can review how their files appear to learners.

Creator Q&A is easier to use

The Q&A composer and full-view navigation now work correctly for creators. This makes it easier to ask questions, review discussions, and participate in community learning.

Onboarding can be dismissed when creators choose to explore independently

Creators who choose to explore Academy on their own can now dismiss the related onboarding option as expected. This keeps the setup experience focused on the path each creator prefers.

Course space groups no longer create duplicate sidebar rows

Course space groups with only one child now appear cleanly in the sidebar. This helps creators and students navigate course structures without seeing repeated entries.

Photo sign-in layouts explain when saving is unavailable

Creators can now see why saving may be unavailable when using photo-based sign-in layouts. Clearer guidance makes it easier to understand the available configuration options.

Long sign-in page titles wrap cleanly

Long titles on sign-in pages now wrap correctly instead of being cut off or disrupting the layout. This helps creators present a cleaner branded experience.

Branded course links route more reliably

Improvements to branded course links help students reach the intended destination when courses use custom domains. This supports a more consistent transition from a creator’s branded link to their Academy content.

Content-block autosave avoids duplicate blocks

Autosave now avoids creating repeated content blocks in certain account and ownership scenarios. Creators can build lessons with greater confidence that their content will remain organized.

Inline video blocks support LiVid content and fallback embeds

Inline video blocks now recognize LiVid videos and use a general embedded-video option when appropriate. This helps creators display supported video content more consistently inside lessons.

The emoji picker opens from the lesson editor toolbar

Creators can now open the emoji picker directly from the lesson editor toolbar, making it easier to add visual personality to course and community content.

Repeated purchase events create one audit record

When Academy receives a repeated purchase notification, it now records the event once instead of creating duplicate entries. This helps keep purchase histories and internal records cleaner.

Removing a product link stops new enrollments and emails

When a creator removes a product link, Academy no longer continues enrolling new buyers or sending related emails for that product. This gives creators more control over when an offer stops granting access.

Resource Hub external links connect creator setup with member visibility

Creators can add external links to Resource Hub spaces, and members can see those links in the Resources widget. This completes the path from adding a useful external resource to making it available to the right community members.

These updates are now live for creators and students. Want a longer-term look at what’s coming up? Check out the roadmap.

That’s what’s new. What’s next?

ThriveCart is trusted by more than 75,000 creators and businesses worldwide, who have processed over $8 billion through the platform. ThriveCart Academy has also supported more than 13 million student enrollments.

ThriveCart regularly adds new features and updates, so join our Facebook Community for the latest developments. ThriveCart Academy brings the same product expertise behind our high-converting checkout to courses and communities. Creators can use both platforms to sell, deliver, and manage their customer experience.

Not yet a ThriveCart customer? Get a demo or view our pricing and plans.

Original source

Key insights

• ThriveCart’s UBL XML e-invoicing is compliant with the structured digital network known as Peppol UBL.
• Merchants using ThriveCart Pro+ will be able to download e-invoices, alongside the existing PDF option. Standard accounts will gain access in the coming week(s).
• ThriveCart’s initial rollout focuses on EU requirements, with France and Spain among the first countries.

What is UBL XML e-invoicing?

The EU is one of the most active regions when it comes to policy updates and changes, and ThriveCart is here to make sure you stay one step ahead. Whether you’re physically in the EU or selling into the region, we’ve got you covered – our new EU e-invoicing updates include support for UBL XML e-invoice downloads.

This new capability will give merchants a clearer, more flexible way to download their invoices in the structured, machine-readable format required by specific European countries.

As e-invoicing requirements roll out country by country across Europe, ThriveCart is continuing to invest in tools that make it easier for you to sell, serve your customers, and stay ready for what’s next.

As with any new legislation, merchants and sellers need to remain compliant. Note that it’s your responsibility to remain compliant. ThriveCart provides tooling to assist with your compliance. These are available via Stripe Connect+ and PayPal Enhanced. Older versions of Stripe and PayPal are in maintenance mode only, and not supported. If you’re not yet using StripeConnect+ or PayPal Enhanced, head here for a detailed guide on how to migrate. Migrating takes just five minutes.

Traditional invoices and receipts are usually designed for people to read, which is why they’re typically available as PDFs. E-invoices are different. UBL (or Universal Business Language) is a global standard file type designed for software systems to read and process invoice data, such as the seller, buyer, invoice number, line items, taxes, totals, and payment information.

European countries are introducing these requirements at different times and in different ways, with France as one of the first major countries to implement them, on September 1, 2026. The rules can depend on factors such as:

• Where your business is located
• Where your customers are located
• Whether the sale is business-to-business, business-to-consumer, or business-to-government
• Whether the sale is domestic or cross-border
• Revenue thresholds and other country-specific conditions

That means there isn’t one single e-invoice that works everywhere. The right format depends on the country and the circumstances of the sale.

Who does it impact?

VAT in the Digital Age (ViDA) initiative is a pan-European B2B e-invoicing standard expected by July 2030. An e-invoice under EU rules must be in a structured, machine-readable digital format (such as UBL or UN/CEFACT) compliant with the EN 16931 standard – meaning traditional PDF or paper invoices do not qualify.

Example country policies:

• France: Phased rollout begins September 1, 2026, for large companies, extending to smaller enterprises by September 2027.
• Germany: Receiving e-invoices became mandatory in January 2025; sending becomes mandatory for companies with an annual turnover over €800,000 in January 2027.
• Spain: Progressive rollout for B2B transactions under the Crea y Crece law is scheduled starting July 2027.

How e-invoicing support makes a difference

We’re providing access to a structured UBL XML invoice file – aligned to the Peppol UBL delivery system – to help merchants stay compliant with government or tax authorities. This is available alongside the traditional PDF format, which is typically for customers.

E-invoicing rules are changing country by country. France and Spain are among the first territories supported by ThriveCart at this time, with the broader solution designed to support additional country requirements over time.

Having e-invoicing support built into your selling workflow means you won’t need to start from scratch every time a new requirement affects your business.

Note that ThriveCart isn’t an e-invoice processor or transmitter. You’re downloading the machine-readable file from your dashboard; you may still need to:

• Identify which country’s rules apply to each sale
• Create invoices in different formats
• Find the right fields for each regional requirement
• Download and manage additional documents

For this, please refer to your accounting software/solution, or seek advice from a licensed professional.

How ThriveCart’s e-invoicing downloads work

The process is designed to fit into the workflow you already use.

1. The sale happens as normal
   When a customer completes a purchase, ThriveCart fulfills the sale and creates the invoice using the existing invoice process.
   You won’t need to change the way you sell your digital products or manage your checkout.

2. The e-invoice becomes available to download
   Head to the Invoices section of your account. For invoices generated after September 1, 2026, you’ll see the Download e-invoice option.
   This will sit alongside the existing Download PDF option, giving you more flexibility without removing the invoice format you already use.

3. Download the e-invoice for submission
   Select Download to retrieve the UBL XML file. The file will use an XML extension, an appropriate XML content type, and set the invoice number as the filename.

After downloading, it’s your responsibility as the seller to provide the file to:

• Your accountant
• Your accounting software
• Your e-invoicing provider
• Your government-approved platform, if applicable

Make sure your merchant details are complete

Before you download an XML e-invoice, make sure your ThriveCart account includes the required merchant information. This gives the file the business details it needs and helps ensure the invoice can be generated correctly.

You’ll need to provide:

• Your full name
• Your VAT number
• Your business address, including:
  • Street address
  • City
  • ZIP or postal code
  • Country
• Permission to include your business information on receipts

Your business name is optional, but adding it can help present a clearer and more professional invoice to your customers.

To enable e-invoice downloads, make sure the “Include my business info & address in receipts” option is turned on in your account. This confirms that you want your business identity and address included on your invoices. If any required information is missing, ThriveCart may not be able to generate the XML file. Updating your account details first should help you download the file successfully.

What this means for ThriveCart merchants

If you already use ThriveCart, UBL XML e-invoicing support gives you another way to prepare your business for changing requirements without rebuilding your selling process.

You’ll be able to:

• Keep selling through your existing ThriveCart checkout
• Provide both PDF and e-invoice download options, depending on which format is needed and when
• Support country-specific invoice formats where required
• Reduce the need to manually create or convert invoices
• Continue using your existing accounting tools for any required submission steps

The exact requirements will depend on your business, your customers, and the countries where you sell. You should still confirm your obligations with your accountant or tax adviser.

A better foundation for selling online

UBL XML e-invoicing is part of a wider shift toward more connected, digital financial processes.

For digital sellers, that shift can create extra work if every country requires a different manual process. It can also create opportunities to offer a more professional, reliable customer experience.

ThriveCart is building with that future in mind. Our e-invoicing pipeline is designed to support country-specific requirements through a country-agnostic process, making it easier to expand support as additional mandates come into effect.

That means you can spend less time worrying about invoice formats and more time doing what you do best:

✔ Creating valuable digital products
✔ Reaching new customers
✔ Growing your revenue
✔ Building a business that’s ready for what’s next

NOTE: THIS INFORMATION IS FOR GENERAL INFORMATION AND EDUCATIONAL PURPOSES ONLY AND SHOULD NOT BE CONSTRUED AS LEGAL, FINANCIAL, OR TAX ADVICE. THRIVECART DOES NOT WARRANT OR GUARANTEE THE ACCURACY, COMPLETENESS, OR ADEQUACY OF THE INFORMATION IN THIS ARTICLE OR ANY OTHER COMMUNICATION THRIVECART MAY PUBLISH ON THE SUBJECT ONLINE, IN EMAIL COMMUNICATION, OR ANY OTHER LOCATION. YOU SHOULD SEEK THE ADVICE OF A LAWYER OR ACCOUNTANT LICENSED TO PRACTICE IN YOUR JURISDICTION FOR ADVICE ON YOUR PARTICULAR SITUATION.

E-invoicing FAQs

Q: What is an e-invoice?
A: An e-invoice is a structured digital invoice that can be processed by accounting systems and, where applicable, reported through government or tax authority systems. It’s different from a standard PDF because it contains data in a format that software can read automatically.

Q: When will ThriveCart’s e-invoicing support be available?
A: The new download options are for invoices generated after September 1, 2026. Invoices generated prior to September 1, 2026 are not currently available to download within ThriveCart but can be requested from support. This option will be introduced soon, alongside bulk invoice downloading. ThriveCart’s initial rollout focuses on EU requirements, with France and Spain among the priority countries.

Q: Will I still be able to download a PDF invoice?
A: Yes. The existing Download PDF option will remain available. You’ll also see a new Download e-invoice option with access to additional formats.

Q: Do I need to change how I sell through ThriveCart?
A: No. This is simply another reporting format available for download. This can be used with third-party accouting/ERP systems to meet e-invoice compliance, where applicable.

Q: Does ThriveCart replace my accounting software?
A: No. You should continue using your existing accounting and/or ERP solution (or solutions) to submit documentation to the relevant government authority where required. ThriveCart only generates and provides the formatted file for download. It does not submit the file to a government authority, or complete any required e-reporting on a merchant’s behalf.

Q: Do I still need to check my own e-invoicing obligations?
A: Yes. E-invoicing requirements vary by country, business type, customer type, and other conditions. ThriveCart is designed to make the invoicing process easier, but it isn’t a replacement for professional tax or accounting advice.

Q: Is the e-invoicing download option available to all ThriveCart users?
A: E-invoicing support is available to users with a ThriveCart Pro+ account – at no extra charge. Standard accounts will gain access in the coming week(s). To upgrade from Standard to Pro+, log in to your account and follow the relevant prompts.

Q: What information do I need to download an XML e-invoice?
A: Your account must include your full name, VAT number, and complete business address. You’ll also need to enable the option to include your business information and address on receipts. Your business name is optional, but adding it is recommended because it gives customers clearer information about who issued the invoice. You can find all these options in the “Account” tab, under the “My Profile” section.

More value for your digital business

E-invoicing is another step toward making ThriveCart a more complete platform for global digital sellers. You get the tools to sell, fulfill, and manage your customer experience, plus new capabilities that help you prepare for the changing requirements of doing business across Europe and the rest of the world.

As e-invoicing rules continue to roll out, ThriveCart will continue working to make the process clearer, simpler, and more helpful for you and your customers.

For more info, check out our customer support documentation.

Not using ThriveCart yet? Join our community of over 75,000 merchants processing over $2 billion in revenue annually. There’s a 30-day free trial so you can explore the platform’s checkout, course, and community features.

Original source