ThriveCart Release Notes

The ThriveCart team has been busy shipping new features. This release covers a new look for your dashboard, smarter email validation at checkout, better invoice management, and a solid batch of ThriveAcademy improvements, including easier course organization.

A fresh new look for your ThriveCart dashboard

You’ll notice something different when you log in. ThriveCart is rolling out a brand-new design, and this release is the first phase of it.

The most visible change: the main navigation has moved from the top of the screen to the left-hand side, giving you a cleaner, more spacious workspace to manage your products, funnels, and reports.

This is a gradual rollout, so you may see a mix of the updated and existing styles as you navigate around. Everything works exactly as it should – it’s purely a visual update happening in stages. The full redesign is on the way, and we’ll keep you posted as more areas get updated.

For ThriveAcademy users, you’ll also notice the new dashboard lets you easily toggle between the new LMS (Academy) and the legacy platform (Learn). To access it, simply click “Learn” from the dashboard menu options.

ThriveAcademy: easier course organization and a more consistent experience

Clearer course selection when adding students

If you run multiple Academy courses, finding the right one in a dropdown has previously involved a lot of scrolling. That’s been improved.

The course selector now organizes your courses into two clear groups – Academy Communities (including integrated courses) and Academy (courses only) – so when you’re adding a student or setting up access, you can immediately see what’s what and pick the right course without second-guessing yourself.

This change saves real time, especially as your course library grows.

A more consistent course experience for your students

A significant set of visual and layout improvements has been made to bring the new course editor in line with how things looked in the legacy editor. This covers fonts, sidebars, HTML embeds, avatar display, and layout consistency – so what you see as a creator now matches what your students actually see. The gap between the builder view and the student view has been closed.

We’ve also been making steady refinements across communities and courses.

• Students can now be invited to communities the moment they enroll – community invitations go out reliably for all new students, with no delays or errors.
• Communities appear correctly on course pages – if you’ve linked a community to a course, it now shows up in the right place for students every time.
• Full admin functionality is restored for creator management – all creator admin actions now work correctly across both staging and production environments.
• Pasted content and link previews in community posts are fully editable – text pasted into community posts stays editable, and link previews load correctly every time.
• The community post editor now handles long posts and media uploads smoothly – you can scroll freely when writing longer posts, and media file attachments upload without issue.
• Custom community URL slugs now save reliably during setup – the Save URL button during community setup works as expected, so your community’s web address is locked in first time.
• Students can now see and access all communities they’ve been given access to – community access is displayed correctly in the student view, so no one gets locked out of a space they should be in.
• Font style updates now apply across your entire course, not just the title – when you change a font in the course editor, the change sticks throughout all of your content.
• Course discussions work more reliably – authors are correctly identified in posts, links can be easily added, access permissions are properly enforced, and students see clear, friendly messages if something goes wrong.

Fewer lost customers due to email typos

A customer who types gmail.con instead of gmail.com at checkout doesn’t always know they’ve made a mistake – but you feel it later, in bounced emails, missed delivery notifications, and support tickets.

ThriveCart now includes lightweight email validation at checkout that catches the most common domain and TLD misspellings – things like .con, .cmo, .comm, and common domain errors – and prompts the customer to correct their email before completing their purchase.

There’s no second email field, no friction for customers who type correctly, and no change to your conversion flow. It simply catches the obvious mistakes before they become your problem.

Send a customer’s complete invoice history in one step

When a customer asks for all of their invoices for tax or accounting purposes, the previous process meant working through the Invoice Download tool with date-based filters – not ideal if you didn’t know exactly when they first purchased.

The Invoice Download tool now includes an “All time” option. Filter by a specific customer or product, select All time, and the system compiles and emails you the complete invoice history in one go. It’s a meaningful time-saver for vendors with long-term customers and high transaction volumes.

Clearer financial reporting for reserve and hold amounts

For merchants using ThrivePay Installments, your reserve and hold amounts – the funds temporarily held back as part of payment processing – are now clearly visible in your Accounting Reports.

A new Reserve tab shows:

• New reserve added – what’s been held from recent sales
• Reserve released – what’s been unlocked and returned to you
• Total held – the full balance currently under hold

Individual transactions also now display the gross amount, fee, and reserve as separate line items, so you have complete transparency over exactly where your money is at any given time.

More control over your Facebook ad tracking

If you use Facebook’s Conversions API (CAPI) to track purchases, it previously looked like this: every rebill on a subscription would automatically send an event to Facebook.

For some creators, that’s exactly what they want. For others – particularly those managing larger ad accounts – sending recurring payment data to Facebook can skew your reporting and create noise in your campaigns.

You can now turn off rebill event tracking per funnel. A new checkbox in the Facebook CAPI settings section lets you disable recurring payment reporting for all products in a funnel, while keeping your initial purchase tracking fully intact.

Where to find it: Products → [Select Product] → Checkout → Tracking tab → Facebook Pixel section

Everything is live right now

Every update listed above is already in your ThriveCart or ThriveAcademy account. No reconfiguration needed – log in and it’s all there. As always, if you have feedback, use the in-app tool. It goes directly to the team. More updates are on the way.

That’s what’s new. What’s next?

ThriveAcademy is built for creators who want to sell, teach, and build community in one place, without stitching together a stack of separate tools. If you haven’t tried it yet, check it out here. For existing Learn/Learn+ customers, log in to your account here.

For a full breakdown of what ThriveAcademy can do – from setting up your first community to what the student experience actually looks like – head to the ThriveAcademy Help Center.

ThriveAcademy is built with the same expertise as our high-converting checkout, ThriveCart and our most successful creators are the ones using both platforms. ThriveCart is home to more than 75K+ creators who’ve processed over $8 billion in transactions, as well as 13 million students. ThriveCart regularly adds new features and updates, so make sure you sign up to our mailing list and our Facebook Community for the latest developments. Not yet a ThriveCart customer? Click here to view our pricing and plans.

Original source

Since launching ThriveAcademy, the feedback from creators has been incredible and we’ve been listening to every bit of it. The team has been shipping improvements every day based on what you’re telling us, and this past week has been one of the biggest batches yet.

Below is a rundown of everything that’s live right now. Nothing needs reconfiguring. Log in and it’s all there.

Build a course-first community without turning on everything at once

One of the most common requests we heard post-launch: “I just want to deliver my course. I’ll add the community features later.” We’ve made sure that your migrated courses don’t need a full community setup to go live.

When courses migrate from the legacy LMS to ThriveAcademy, they now migrate as self-contained learning experiences. Your students can access their content without you needing to configure community spaces, gamification, or social features first. Simply link your ThriveCart product in course settings, and purchases grant access. This ensures you can:

• Launch lean with just your course content
• Add community features when you’re ready for them
• Configure your communities when you’re ready, not before anything goes live

Announcements are now pinned to the top of your community

Previously, if you posted an Announcement, students had to know where to find it. Most didn’t. That’s now changed.

You can now pin your Announcements space directly into the top navigation bar, so it’s the first thing every student sees when they log in.

How to turn it on:

• Go to Community settings
• Click “Sidebar”
• Find the toggle labeled “Show announcements at the top”
• Switch it on

It takes less than 10 seconds, and if you’ve been posting updates without seeing much engagement, this is almost certainly why.

More community design options

When ThriveAcademy first launched, the template gallery provided a solid starting point. Now, it has a lot more to work with.

More than 20 new template options have been added, including a completely rebuilt Pastels collection. These are clean, modern styles that work across a wider range of brands without needing customization to look great.

If you opened the gallery during your initial setup and didn’t find quite what you were looking for, it’s worth revisiting now.

A new warning if your community is still in draft mode

Here’s a scenario that caught some creators off guard: a student tries to check out, your community is still in draft mode, and they hit a dead end, with no clear explanation of why.

You’ll now see a warning banner in your creator dashboard before that happens. If your community hasn’t been published yet, the banner flags it clearly so you can catch it mid-setup, before any students do.

It’s a small addition, but when it saves you from a frustrated student emails, it won’t feel small.

HTML embed blocks now work the way they should

Two issues with HTML blocks in the lesson editor have been fixed.

1. Embed height was locked at 200px

At launch, every HTML embed block in a lesson was capped at 200px, regardless of what was inside it. Forms, tools, third-party widgets – everything was displaying at a fixed height that made it look broken or cut off.

That’s now resolved. HTML embed blocks resize automatically to fit their content.

1. The HTML block wasn’t showing up in the editor menu

The HTML content block was missing entirely from the lesson editor menus, which meant it was invisible unless you already knew it existed. It’s back and accessible from both the / slash command and the “Add content block” menu.

A handful of other fixes worth knowing about

We’ve also resolved the following:

• Lesson titles now display correctly in both the editor and the student-facing preview
• Spaces reorder freely in your sidebar, without the privacy-gate restriction that was blocking certain moves.
• The sign-in page layout you configured now actually applies to your students. Previously, it defaulted to split-screen regardless of what you’d set.
• Magic links (the enrollment emails your students receive the moment they’re added) were occasionally being suppressed before reaching some inboxes. That’s resolved.
• Students who signed up via a free or $0 introductory offer were hitting an entitlement error and couldn’t access their content. This is fixed.

The student home has also been given a polish: cleaner typography, display names showing instead of email addresses, and stale session data now clears at sign-in, so returning students don’t get bounced by old cookies.

Everything is live right now

Every update listed above is already in your ThriveAcademy account. Nothing needs reconfiguring on your end.

The one thing to do right now: if you post Announcements to your community, go turn on the navigation toggle. Community settings→ Sidebar → “Show announcements at the top.” It takes less than 10 seconds and immediately improves how your students discover your content.

Remember, if you’ve got feedback on anything in ThriveAcademy, use the in-app feedback tool. It routes directly to the development team and gets reviewed faster than any other channel.

More updates are on the way. We’ll keep you posted.

That’s what’s new. What’s next?

ThriveAcademy is built for creators who want to sell, teach, and build community in one place, without stitching together a stack of separate tools. If you haven’t tried it yet, check it out here. For existing Learn/Learn+ customers, log in to your account here.

For a full breakdown of what ThriveAcademy can do – from setting up your first community to what the student experience actually looks like – head to the ThriveAcademy Help Center.

ThriveAcademy is built with the same expertise as our high-converting checkout, ThriveCart and our most successful creators are the ones using both platforms. ThriveCart is home to more than 75K+ creators who’ve processed over $8 billion in transcations, as well as 13 million students. ThriveCart regularly adds new features and updates, so make sure you sign up to our mailing list and our Facebook Community for the latest developments. Not yet a ThriveCart customer? Click here to view our pricing and plans.

Original source

Our latest release represents a major leap forward in shipping automation, dashboard management, and customer transparency.

For merchants selling physical products, we’re introducing dynamic shipping rate integrations with both ShipStation and Shippo – eliminating manual rate management and giving customers real-time, accurate shipping costs at checkout. This reduces cart abandonment, improves customer experience, and saves countless hours of administrative overhead.

We’ve also added transparency features that benefit everyone: customers can now view the exact Terms & Conditions they agreed to at purchase time, and dashboard metrics have been clarified to eliminate confusion between orders and transactions.

Plus, for eligible merchants, ThrivePay Installments onboarding is now available, making it faster than ever to offer flexible payment options to your customers. Emails are going out to eligible merchants so keep an eye on your inbox.

As always, these updates are designed to automate what matters, surface clarity where it’s needed, and help you scale with confidence.

Summary

Enhanced Checkout Experience for Physical Products With Shippo and ShipStation

ThriveCart now integrates directly with ShipStation’s and Shippo’s APIs to calculate dynamic shipping rates in real-time. Customers now see accurate, address-specific shipping costs that update dynamically during checkout, eliminating surprises and abandoned carts.

Terms & Conditions Purchase Snapshot

Customers and vendors can both view the exact Terms & Conditions accepted at the time of purchase via a link in receipts and notifications.

Clearer Dashboard Metrics

‘New Orders’ vs. ‘Total Transactions’ Dashboard labels have been updated from ‘Orders’ and ‘Sales’ to ‘New Orders’ and ‘Total Transactions’ with helpful tooltips for added clarity.

Enhanced Front-End Checkout Experience for Physical Products With Shippo and ShipStation

Manually managing shipping rates is time-consuming, error-prone, and often leads to customer frustration when quoted rates don’t match reality.

Customers purchasing physical products deserve to know exactly what they’re paying before they click “Complete Purchase.”

Until now, shipping costs were often static or required manual selection, leading to surprises at the final step and increased cart abandonment. With our new dynamic shipping integrations for both Shippo and ShipStation, that friction is eliminated.

What’s new

Customers shopping for physical products on ThriveCart checkouts now see:

• Dynamic shipping costs that update automatically based on their entered delivery address
• Real-time rate calculations powered by ShipStation or Shippo integrations
• Complete pricing transparency before purchase completion
• Zero surprises at the final step

The experience is fast, seamless, and built to reduce hesitation at the most critical moment of the transaction.

The integration includes intelligent fallback logic – if the API is unavailable or returns an error, ThriveCart silently falls back to your manually configured shipping rates, ensuring checkout always completes smoothly.

Why it matters

• Dramatically improves customer trust and checkout confidence
• Reduces cart abandonment caused by unexpected costs
• Creates a modern, Amazon-like checkout experience
• Increases conversion rates for physical product merchants

👉 Available now for all merchants using ShipStation or Shippo dynamic shipping integrations. No additional setup required once integration is configured.

Terms & Conditions Purchase Snapshot

Disputes, refund requests, and compliance questions often hinge on one thing: what Terms & Conditions were in place at the time of purchase?

Until now, there was no easy way for customers or vendors to reference the exact T&C version accepted during a transaction. That lack of visibility created unnecessary friction.

What’s new

Both customers and vendors can now view a complete snapshot of the Terms & Conditions accepted at the time of purchase via a link included in:

• Customer purchase receipts
• Vendor order notifications

This creates a permanent, accessible record tied to each transaction, removing ambiguity and improving accountability.

Why it matters

• Eliminates disputes about what terms were agreed to
• Improves compliance and record-keeping for merchants
• Empowers customers with transparency and access to their purchase agreements
• Reduces support time spent clarifying historical terms

👉 Available now for all users. T&C snapshots are automatically included in receipts and notifications from February 25, 2026 moving forward.

Clearer Dashboard Metrics: ‘New Orders’ vs. ‘Total Transactions’

Confusion around dashboard terminology has been a common pain point. Specifically, the difference between “Orders” and “Sales” wasn’t always clear, leading to misinterpretation of performance data.

What’s new

We’ve renamed and clarified dashboard metrics for better understanding:

• “Orders” is now “New Orders”
• “Sales” is now “Total Transactions”

Each metric now includes an info tooltip that explains exactly what it represents, removing guesswork and improving data literacy across for you and your team.

Why it matters

• Clear labels reduce confusion and misinterpretation of business metrics
• Teams can make better decisions based on accurate understanding of data
• Fewer support questions about what metrics actually measure
• Improved onboarding experience for new users

👉 Available now for all users. Updated labels and tooltips are live on your dashboard.

IMPORTANT COMMUNICATION: ThrivePay Installments Merchant Onboarding Has Started

Offering installment payment options can significantly increase conversions and AOV, but onboarding friction often prevents merchants from enabling it.

For eligible merchants, that friction is now gone.

What’s new

Merchants can now onboard for ThrivePay Installments directly at the product level. This means:

• Faster access to ThriveCart’s line of credit
• Immediate ability to offer installment plans to customers
• Minimal setup friction – no external redirects or complicated workflows

The onboarding flow is designed to get you live with installments as quickly as possible, unlocking higher-value sales opportunities of up to $65,000 without delays.

Why it matters

• Faster time-to-market for offering flexible payment options
• Increased conversion rates on higher-ticket offers
• Improved customer purchasing power and satisfaction
• Seamless experience keeps merchants inside ThriveCart’s ecosystem

👉 ThrivePay Installments is currently being launched in phases. Keep an eye on your inbox for details on what you need to do next. If you’ve not yet signed up, it’s not too late. Join the ThrivePay Installments waitlist here.

That’s What’s New… What’s Next?

ThriveCart is home to more than 75K+ creators and our more advanced product offering, Pro+, now supports over 41,000 merchants. It’s our latest product release aimed at giving you and your business the greatest functionalities and capabilities in the industry. New features and updates will come thick and fast, so make sure you sign up to our mailing list and join our Facebook Community for the latest developments.

Not yet a Pro+ customer?

Click here to upgrade.

Already a Pro+ customer?

Please note that as a Pro+ user, you won’t be able to take full advantage of the sales revenue-generating and advanced reporting features if you haven’t configured your existing products with Stripe Connect+ and enabled it on your products.

Click here to learn how to configure Stripe Connect+ in less than 5 minutes.

Original source

If you’ve ever watched a student purchase your course, dive in with enthusiasm, and then… disappear, you’re not alone.

Course completion rates typically hover around a paltry average of 12.6%. And it’s not because your content isn’t valuable. It’s because isolated learning doesn’t work for most people. Students need more than just passively consuming video lessons and reading long PDFs – they need connection, accountability, and a reason to show up day after day.

That’s why we built ThriveAcademy featuring Communities – a powerful new feature inside our advanced new learning management system.

Communities has been the #2 most requested LMS feature from our users (alongside quizzes at #1), and we’re thrilled to finally launch it. This isn’t just another add-on feature. It’s a complete reimagining of how your students experience learning – creating a full social learning network where community IS the student experience (and yes, quizzes feature, too).

👀➡️ Watch our CEO, Ismael Wrixen, introduce ThriveAcademy and this 15-minute video.

What are Communities?

Communities create an integrated social learning environment where students don’t just “take courses and access a community” – they live inside a community where all learning activity happens.

When a student purchases your course (via a ThriveCart checkout page), they land in your creator-branded community. This becomes their hub for everything: consuming courses, 1:1, or group lessons, engaging with peers, tracking achievements, earning rewards, participating in discussions, taking quizzes, in-app messaging, VIP lounges, and much more! They never need to leave.

Here’s what makes it different:

The community wrapper is always present. A “sticky” sidebar provides navigation throughout the entire learning journey. Students are constantly aware they’re part of something bigger than just a course.

Lessons are embedded inside the community. Instead of clicking into a separate course player, lessons render directly within the community context. Progress tracking, unlock rules, and drip scheduling all work seamlessly – but the student never leaves the social environment.

Everything happens in one place. Discussions tied to specific lessons, community-wide Q&A posts, achievement celebrations, leaderboard updates, and creator announcements all flow through a personalized activity feed that becomes the student’s homepage.

Why this matters for your business

The competitive landscape has shifted. Your students aren’t just comparing your offer to other course platforms anymore – they’re comparing you to community-first platforms like Circle, Mighty Networks, and Kajabi.

These platforms have proven something critical: community-engaged students show higher completion rates, lower refund rates, higher upsell conversion, and longer retention, with one study reporting an average course completion rate of 42% for supported/coached online courses and as high as 85%-90% for selective cohort-based online programs.

Until now, if you wanted to offer both courses and community, you had two options:

• Duct-tape your course platform to a separate community tool (hello, Facebook Groups and Discord chaos)
• Pay many hundreds of dollars per month for a dedicated community platform on top of your course platform

Circle charges $89-$199/month, Kajabi is $143-$399/month, and Mighty Networks costs $79-$354/month, depending on your plan. That’s $1,000-$4,000+ per year just for community functionality, without the powerful checkouts you need to turn that engagement into higher LTV.

For ThriveCart, Communities will be built right into ThriveAcademy, and both are built on top of the full power ThriveCart and its funnel have to offer – no more fragmented student experience and a massive reduction in extra, unnecessary costs.

The features that make ThriveAcademy work

ThriveAcademy includes several sought-after features, including:

• 🌐 Activity feed homepage
  Your students’ new homepage is a personalized feed that blends course progress updates, peer discussions, your announcements, achievement celebrations, and leaderboard highlights. It’s the heartbeat of your community.

• 🙋 Quizzes
  Test your students’ knowledge with video, audio, or traditional quizzes. You can set the pass mark, number of attempts allowed, a time limit, whether to show correct answers or not, question randomization, and lesson locking until a quiz is successfully passed. Passing a quiz is an excellent opportunity to boost community engagement as students share their progress and achievements with the whole group. Offer rewards tied to completion and sharing their process internally and/or on social media, unlock the next course or VIP access, and issue certificates, all in one place!

• 👥 Social learning tools
  Students can start threaded discussions both at the community level and on specific lessons. They can react to posts with five different reaction types, share wins, post resources, ask questions, and see what their peers are working on. You can pin important posts, and students can use @mentions to tag each other.

• 🎮 Two-tier gamification system
  Students earn points, unlock badges, maintain daily streaks, and climb leaderboards. These points can be used to unlock courses, and additional gamification options exist for students sharing your courses and their progress on social media, driving more exposure for your business. This creates motivation to keep showing up and engaging.

• 🚦 Embedded course player
  Your lessons can now be delivered via hosted video, audio, traditional text & images, or in combination! Courses load directly inside the community with all your existing course functionality intact: progress syncing, content unlocking based on rules, drip scheduling, quizzes, and more. Students never need to leave the community to continue their learning.

• 📑 Member profiles, directory and messaging
  Students can create rich profiles and discover other community members through a searchable, filterable directory. This helps them find accountability partners, study groups, and peers with similar interests. 1:1 and group messaging is available for learning, and making new friends.

• 💬Moderation and spam protection
  You get a full moderation queue, auto-flagging of suspicious content (like posts with more than five external links), keyword filters, rate limiting (10 posts per hour per user), user banning capabilities, and a student reporting system where three reports automatically hide content for review.

• 🔑 Multiple access models
  Create public communities, free private communities, paid communities, or invitation-only communities. You control who gets in and how.

• 🧑‍🎓 Universal student identity
  One login gives your students access to all the creator communities they’ve joined. If they purchase courses from multiple ThriveCart creators, they can switch between communities with a simple header toggle – no need to manage multiple accounts.

What this means for your students

Your students get a dramatically better learning experience:

• One login = one place for all their courses and communities
• Built-in motivation through rewards, badges, and leaderboards that make progress visible
• Peer support through lesson-level discussions and community-wide conversations
• Reduced overwhelm because everything they need is in one unified interface
• Self-service billing to manage subscriptions and payment methods without contacting you

Courses get you students. Communities help you keep them

ThriveAcademy is built right into our core checkout funnel technology, proven to boost average order values (AOV) by up to 118%! Now, we’re extending this technology to the Academy, a place where your students can learn, engage, and continue purchasing new courses without leaving the platform.

ThriveAcademy is available on three plans, catering to different creator needs – Starter, Growth, and Scale. And if you’re an existing ThriveCart customer, take advantage of our introductory launch offers:

• For Learn users: two months free, with an extra third month free if you share what you’ve built on social media.
• For Learn+ users: four months free, with an extra two months free if you share what you’ve built on social media.

Offer must be claimed by June 17th, 2026. Head to your ThriveCart account to activate.

For new customers, all plans are on a 14-day free trial. Check out our launch offers below:

Frequently asked questions (FAQ)

Q: Can I have more than one Community on my account?
A: Yes. There is no limit to the number of communities you can create. All of them are managed from the Communities section of your ThriveAcademy dashboard, and each has its own independent settings, spaces, members, and health score.

Q: Do I need a community to offer courses?
A: Yes. The focus of ThriveAcademy is communities first. You can always create a community that simply offers a course space and disable public posting on that space’s discussion board.

Q: Can I change my community type after it’s been created?
A: Yes. Community type (Course + Community, Community Only, Course Only) can be adjusted in Community Settings after creation. Changes to your access model (such as switching from free to paid) may affect existing members and should be reviewed carefully before saving.

Q: Can I add lessons to a course after it has been published?
A: Yes. New lessons added after publishing appear immediately for all enrolled students (unless set to draft in settings, locked behind tags, or drip-scheduled). When you add a lesson, you can choose to notify all students or save silently with no notification.

Q: Do I need to create a new ThriveCart product to use Communities?
A: No. You can link an existing ThriveCart product to your community during the Link ThriveCart Product checklist task. If you don’t have an existing product, you can create one from within the checklist.

Q: What happens to my existing Thrive Learn/Learn+ courses and students?
A: All existing Thrive Learn and Thrive Learn+ creators and students are migrated to ThriveAcademy with full continuity – courses, student progress, drip schedules, certificates, and billing are all preserved. No action is required from you.

Q: How do students find lessons?
A: Via the left sidebar or activity feed. Lessons load inside the community so students never need to leave the platform.

Q: What happens to student progress if I delete a lesson?
A: A confirmation modal appears showing how many students have completed the lesson. If you proceed, student progress records are preserved and count toward their overall completion percentage, but the lesson is no longer accessible. Alternatively, you can choose “Mark as Hidden” to keep the lesson for existing students while hiding it from new enrolments.

Q: Can I run multiple courses inside a single community?
A: Yes. There is no limit to the number of courses you can link to a community. Use Course Collections to group them into categories, and use tag-based access rules to control which students see which courses within the community.

Q: Can a student be part of multiple communities from different creators?
A: Absolutely! A student’s ThriveAcademy account is universal – one login gives them access to every creator’s community they’ve joined. After logging in, students who belong to multiple creators see a community selection screen where they can choose which community to enter. They can switch communities at any time using the community switcher in their sidebar.

Q: How does gamification work in ThriveAcademy?
A: Points are earned for course completion, discussions, and contributions. The experience point amounts earned can be set in your community settings, but note that there are two tiers: platform-wide and creator-specific achievements and leaderboards.

Q: Are there mobile apps on the roadmap?
A: Native apps are not in the short-term plan. ThriveAcademy is available as fully responsive web only for now.

Q: Can I turn off the leaderboard without turning off points entirely?
A: Yes. The leaderboard is an independent toggle within Gamification Settings. Students can continue earning experience points, levelling up, and unlocking badges with the leaderboard completely hidden from the community.

Q: Can a student see what badges are locked and how close they are to unlocking them?
A: Yes. In Profile → Achievements, students see two sections: Earned badges (showing the badge and how it was earned) and Locked badges (showing the badge name and their current progress, e.g. “Progress: 42/100 reactions needed”). This is fixed and cannot be hidden from students.

Q: Can I rename XP to something different for each community I manage?
A: Yes. The custom points name is community-scoped, not account-scoped. Each community can have a completely different name for its points currency.

Q: What happens to gamification if I disable it after students have already earned points?
A: Disabling the XP system freezes all new point awards and hides the leaderboard, but every point and badge already earned by students is preserved in their profile. If you re-enable gamification later, the existing data immediately becomes active again. Platform-level points (awarded for cross-community milestones) are separate from creator-level points and are never affected by creator-level gamification settings.

Q: Can a community moderator change community settings or remove other moderators?
A: No. Moderators can manage posts, spaces, and the review queue, but cannot access community settings or modify other team members’ roles. Only admins and the creator can make structural changes to the community.

Q: What happens to a student’s progress if I ban and then reinstate them?
A: A ban removes community access but does not delete course progress, achievements, or points. If you reinstate a member, their data is restored exactly as it was when they were banned.

Explore ThriveAcademy’s features, plans, and pricing. We can’t wait to see the thriving learning communities you’ll build.

A teal button with the words 'Explore ThriveAcademy' on it

Original source

The mid-April feature release delivers meaningful improvements across three areas that matter most to power users and developers building on ThriveCart.

For merchants and developers leveraging ThriveCart’s API, two key data points have been added to the Transactions endpoint, giving you richer, more actionable data when querying your business. While many competing platforms lock away or limit API access entirely, ThriveCart continues to invest in giving you full, open access to your data – on your terms.

For subscription merchants with U.S.-based customers, self-cancellation rights have been extended to mirror existing EU protections, ensuring compliance and a consistent customer experience across regions.

And for developers using webhooks, the customer_updated event now ships with the verification fields needed to confirm the legitimacy of incoming requests, closing a key security gap.

As always, these updates are designed to give you more control, more transparency, and more confidence in how ThriveCart helps you run your business.

Summary

Enhanced Transactions API: Customer ID & Subscription Status

Two new fields have been added to the GET Search Transactions API endpoint: the internal ThriveCart Customer ID and the live Subscription Current Status, giving developers and integrators richer, real-time data on every transaction query.

U.S. Customers Added to Self-Cancellation Rules

U.S.-based subscription customers can now always self-cancel, regardless of vendor settings, bringing them in line with the existing EU self-cancellation protections already in place.

Customer Email Updated Webhook Now Includes Verification Fields

The customer_updated webhook event now includes thrivecart_account and thrivecart_secret fields, enabling developers to verify the authenticity of incoming webhook requests.

Enhanced transactions API: customer ID & subscription status

ThriveCart’s API is one of the most powerful in the industry, and this update makes it even more so.

Unlike many competing checkout and cart platforms that offer little to no API access, or limit what data you can retrieve, ThriveCart gives you full, open access to your business data. This week, two critical fields have been added to the GET Search Transactions API endpoint, making every query more informative and more useful for automation, reporting, and third-party integrations.

What’s new

The GET Search Transactions endpoint now returns two additional fields:

• ThriveCart Customer ID (customer.id) – the internal unique identifier for each customer record, enabling precise cross-referencing between API data and other systems
• Subscription Current Status (subscription_current_status) – a live reflection of the subscription state at the time of the API request, returning one of four values: active, paused, cancelled, or completed

Why it matters

• Developers can now accurately identify individual customers in API responses without relying solely on email addresses
• Real-time subscription status means your integrations always reflect the current state of a subscription, not a historical snapshot
• Combining both fields enables powerful automation, such as triggering workflows based on live subscription states tied to specific customer records
• ThriveCart’s open, developer-friendly API continues to outpace competitors who restrict or withhold this level of data access entirely

Available now for all API users. No configuration required. Simply query the GET Search Transactions endpoint to see the new fields in your response data.

U.S. customers added to self-cancellation rules

Giving customers control over their subscriptions isn’t just good practice; in many cases, it’s the law.

ThriveCart already enforces self-cancellation rights for EU-based customers, ensuring they can always cancel an ongoing subscription regardless of what a vendor has configured. This update extends that same protection to U.S.-based customers, reflecting evolving consumer protection standards and reducing the risk for merchants operating in the United States.

What’s new

• U.S.-based customers on ongoing subscription products can now always self-cancel, regardless of vendor-level or product-level cancellation settings
• Checkbox copy in both account-wide and product-level settings has been updated to clearly reflect this change, so vendors always know exactly what their customers can do
• EU protections remain fully intact and unchanged

Why it matters

• U.S. merchants are protected from potential compliance issues related to subscription cancellation restrictions
• Customers get a consistent, transparent cancellation experience across all regions
• Clearer settings copy removes ambiguity for vendors managing subscription products at scale

Available now for all merchants with U.S.-based subscription customers.

Customer email updated webhook: verification fields added

Webhooks are only as useful as they are trustworthy.

When ThriveCart fires a customer_updated event, your systems need to know with certainty that the request is genuine and hasn’t been spoofed or tampered with. Previously, the customer_updated webhook lacked the verification fields that other ThriveCart webhook events already include. That gap has now been closed.

What’s new

The customer_updated webhook payload now includes:

• thrivecart_account – your ThriveCart account identifier
• thrivecart_secret – your unique secret key for verifying request authenticity

These fields align customer_updated with the verification approach used across other ThriveCart webhook events.

Why it matters

• Developers can now validate incoming customer_updated requests with confidence, using the same verification pattern they already apply elsewhere.
• Reduces the risk of acting on spoofed or malformed webhook data.
• Brings consistency across all ThriveCart webhook events, making integrations more secure and predictable.

Available now for all webhook users. No changes to your endpoint configuration required. Simply update your verification logic to use the new fields from incoming customer_updated payloads.

That’s What’s New… What’s Next?

ThriveCart is home to more than 75K+ creators, whilst our unique product offering, Pro+, now supports over 44,000 merchants. Pro+ gives you and your business the greatest functionalities and capabilities in the industry. ThriveCart regularly adds new features and updates, so make sure you sign up to our mailing list and to our Facebook Community for the latest developments.

Not yet a Pro+ customer?

Click here to upgrade.

Already a Pro+ customer?

Please note that as a Pro+ user, you will not be able to take full advantage of the sales revenue-generating and advanced reporting features if you have not configured your existing products with Stripe Connect+ and enabled it on your products.

Click here to learn how to configure Stripe Connect+ in less than five minutes.

Original source

Ever found yourself scrolling endlessly through your product list trying to remember which offers were part of your Black Friday campaign? Or wishing you could instantly analyze how all your VIP tier products performed regardless of whether they’re main products, bumps, or upsells? Or perhaps you need to know if ebooks performed better than courses in your New Year campaign?

When you’re managing dozens of products across the funnel, finding and analyzing the right ones can feel like searching for a needle in a haystack.

That’s why we built product tags – a complete system for organizing, filtering, and analyzing your entire ThriveCart product catalog the way you actually think about your business.

Product tags are now available for all ThriveCart Pro+ users.

Why we built product tags

You told us you needed a better way to organize products. Not just your main products – all your products. The bumps, upsells, and downsells that make up your funnels and campaigns.

You needed to answer questions like:

• “Which products were part of my Black Friday campaign?”
• “How did all my coaching offers perform last quarter?”
• “What’s the total revenue from my spring launch across every funnel?”

Answering these questions used to require opening dozens of products, keeping external spreadsheets, or manually tracking campaigns.

Not anymore.

How product tags work

Tag any product anywhere

Add tags to main products, bumps, upsells, and downsells – all from the product settings you already know.

To add tags:

1. Open any product and go to Edit → Options
2. Find the new Product tags field
3. Type a tag name and press Enter or add a comma to confirm it
4. Add as many tags as you need – they’ll autocomplete from existing tags to keep everything consistent

Tag naming:

Use numbers, letters, and hyphens – special characters aren’t supported. Tags are case-insensitive, so “Black-Friday” and “black-friday” are treated as the same tag.

Made a mistake? Just click the X on any tag chip to remove it.

Common tagging strategies:

• Campaign tracking: “black-friday-2026”, “spring-launch”, “webinar-promo”
• Product categories: “digital-courses”, “coaching”, “memberships”
• Business verticals: “b2b-services”, “beginner-level”, “premium-tier”
• Seasonal groupings: “holiday-2026”, “summer-sale”, “q4-offers”

See tags at a glance

Once you save your product, tags appear as clean visual badges directly on your product list, right below the product name.

At a glance, you can see exactly which products belong to which campaigns, categories, or funnels without opening a single settings panel. No more guessing. No more clicking into dozens of products to find what you need.

Tags appear consistently across your main tabs for products, upsells, and downsells, so you always know what you’re looking at.

Filter your product lists instantly

Need to find a specific group of products fast? Use the new Filter by tags field next to the Recently Added dropdown on your Products, Upsells, and Downsells pages.

Select one or more tags, and your list instantly updates to show all matching products. Tag filtering uses OR logic, meaning if you select multiple tags, products with any of those tags will appear – making it easy to broaden your view.

Pro tip: Combine tag filtering with the existing text search to narrow down your results even further. Tag filtering establishes your initial product pool, then text search refines it.

Filter transactions by product tags

Here’s where product tags become truly powerful for your business operations. Head to your Transactions page and you’ll see a new option in the dropdown: Product tags.

Select it, choose your tags, and instantly see every transaction tied to those products – across all product types, main products, bumps, upsells, and downsells – all in one unified view.

Two viewing modes:

• Default: See only transactions for the specifically tagged products
• Include all order transactions (toggle on): See complete orders where any product matches your selected tags

The game-changer: This works retroactively. Even if you just started using tags today, transactions from before you applied tags will still appear in your filtered results. You get complete historical visibility without any data migration.

Export your filtered data: CSV exports automatically honor your tag filtering, so you can analyze campaign performance in your favorite spreadsheet or accounting tool.

Analyze performance across related products

If you’re using Stripe Connect+, this is where Product Tags transform how you understand your business.

Your Product & Sales, Subscriptions, and Funnels reports now support tag-based filtering:

1. Open Filters on any report page
2. Set Product Type to Product Tags
3. Choose your tags
4. Watch your entire reporting view update to show aggregated performance across every product in that group

Why this matters: Instead of selecting products individually, you can now see consolidated reporting for entire campaigns, product categories, or business verticals – regardless of whether products are main offers, bumps, upsells, or downsells.

The “Include all related order stats” toggle lets you include revenue from complete orders where any product matches your tag criteria, not just the tagged product revenue.

Real-world use cases: how you’ll actually use this

📊 Campaign ROI analysis

Tag all products in your Q2 launch as “q2-launch-2026” and instantly see total campaign performance across every funnel, upsell, and bump – without building a single spreadsheet.

📦 Product category performance

Separate your digital courses from your coaching programs with tags like “digital-course” and “coaching”, then analyze which business line drives more revenue, conversions, and lifetime value.

🎄 Seasonal performance comparison

Tag products with “holiday-2025” and “holiday-2026” to compare year-over-year performance and optimize your seasonal strategy based on real data.

🎯 Business vertical profitability

If you serve multiple markets (B2B vs. B2C, beginners vs. advanced, services vs. products), tag accordingly and discover which vertical deserves more focus and resources.

🔄 Funnel component analysis

Tag related products across different funnels with something like “webinar-funnel” to see total performance regardless of where the products sit in your checkout flow.

Built for flexibility, designed for growth

We built product tags because rigid categorization systems don’t work for real businesses. You need a system that:

✅ Adapts to your exact business model – not someone else’s predetermined categories
✅ Works retroactively – so your existing product library benefits immediately
✅ Scales with you – from 10 products to 100+, without breaking down
✅ Integrates everywhere – product lists, transactions, and reporting all work together
✅ Saves you tons of time – find products in seconds, not minutes

Whether you run simple funnels or complex multi-product campaigns, product tags give you the organizational power to manage it all.

Getting started with product tags

Product tags are available now for all ThriveCart Pro+ accounts.

1. Log in to your ThriveCart dashboard
2. Open any product and go to Edit → Options
3. Start adding tags in the “Product tags” field
4. Save your product and watch tags appear in your product lists
5. Use the filter fields to find products instantly
6. Analyze performance in Transactions and Reports (requires Stripe Connect+ for reporting)

Not on Pro+ yet? Upgrade your account to unlock product tags along with all our advanced features.

Your product catalog has grown. Your tools should keep up

Product tags transform product management from tedious manual tracking to intelligent, automated organization.

Organize products your way. Filter lists in seconds. Analyze campaigns effortlessly. Focus on growing your business instead of hunting through product lists.

Ready to get organized? Your product tags are waiting in your ThriveCart dashboard.

Questions about Product Tags? Our support team is here to help you get the most out of this feature. Get in touch or check out our support article.

Product Tags is available for ThriveCart Pro+ accounts. Reporting features require Stripe Connect+ in addition to Pro+. Check out our support article on setting up Stripe Connect+.

That’s What’s New… What’s Next?

ThriveCart is home to more than 75K+ creators and our more advanced product offering, Pro+, now supports over 41,000 merchants. It’s our latest product release aimed at giving you and your business the greatest functionalities and capabilities in the industry. New features and updates will come thick and fast, so make sure you sign up to our mailing list and join our Facebook Community for the latest developments.

Not yet a Pro+ customer? Click here to upgrade.

Already a Pro+ customer? Please note that as a Pro+ user, you won’t be able to take full advantage of the sales revenue-generating and advanced reporting features if you haven’t configured your existing products with Stripe Connect+ and enabled it on your products. Click here to learn how to configure Stripe Connect+ in less than 5 minutes.

Original source

Running an online business means making critical decisions in real time. When you’re setting up a new checkout, troubleshooting an integration, or preparing for a launch, waiting for email support isn’t just inconvenient; it can cost you sales. Today, we’re excited to introduce Live Chat Support, a premium add-on designed specifically for creators, coaches, and entrepreneurs who need real-time human support when it matters most.

The new reality of running an online business

The pace of digital commerce has accelerated dramatically.

Creators and entrepreneurs are no longer just launching a single product, sitting back, and waiting for sales to roll in. Instead, they’re:

• Running multiple funnels simultaneously
• Testing different pricing strategies and upsells
• Integrating with payment processors, email platforms, and membership sites
• Launching live webinars, challenges, and time-sensitive promotions
• Supporting customers across multiple timezones
• Managing both digital and physical product deliveries

In this environment, time is revenue.

A checkout configuration issue right before a big launch doesn’t just frustrate you – it could cost you real sales. Likewise, a payment gateway question at 9PM on Sunday needs answering before your Monday morning promotion goes live.

The reality is simple: sometimes, email support isn’t fast enough, or you simply prefer a live, real-time interaction.

Where email support works (and where it doesn’t)

Email support remains the backbone of customer service – and for good reason. It’s:

• Great for non-urgent questions
• Ideal for detailed technical documentation
• Perfect when you need time to research or test solutions
• Effective for issues that require back-end investigation

But email has structural limitations:

• Response times can range from hours to days
• Back-and-forth exchanges can extend resolution time
• You can’t get instant clarification when you’re confused
• Time-sensitive issues can become emergencies

This isn’t a flaw in email support – it’s simply not the right tool for certain situations.

Introducing Live Chat Support

Live Chat Support is a new premium add-on available to all ThriveCart customers. There are two options available:

• Live chat support for $19/month
• Dedicated Slack channel for $499/month (more on that later)

When you subscribe, you gain access to real-time chat support with human ThriveCart specialists, available directly within your logged-in dashboard.

Here’s what that means:

• Human support: Real ThriveCart support agents, not bots
• Faster responses: Connect with an agent in under five minutes
• Real-time troubleshooting: Get answers while you work
• Priority access: Jump ahead of the email queue when time matters
• No commitment: Monthly subscription, cancel anytime

Live Chat Support isn’t replacing email – it’s complementing it, giving you the right tool for solving time-sensitive issues.

How Live Chat Support works

Getting started is simple:

1. Subscribe to Live Chat Support for $19/month.
2. Once subscribed, you’ll see a chat option presented after opening the widget in the bottom corner of your ThriveCart dashboard.
3. The chat option within ThriveIQ, our chatbot assistant, is only visible to customers with an active Live Chat subscription.
4. Connect with a support specialist within five minutes.
5. Get real-time help with setup, troubleshooting, or technical questions.
6. Receive a chat transcript via email for future reference.

Important details:

• Secure & authenticated: Because you’re logged into your dashboard, we already know who you are. There’s no need to verify your account.
• Available to subscribers only: The chat widget only appears for customers with an active Live Chat Support subscription.
• First response under five minutes: Our agents prioritize live chats to keep you moving.

In the unlikely event that all agents are busy when you reach out, we’ll save your message and convert it to an email ticket, so nothing gets lost.

What’s included (and what’s not)

Live Chat Support is built for real-time problem-solving and technical guidance. Here’s what you can expect:

✓ What’s included:

• Priority response times (under five minutes)
• Real-time troubleshooting
• Payment gateway configuration help
• Integration guidance (Stripe, PayPal, email platforms, etc.)
• Product setup and funnel configuration support
• Subscription and billing management questions

✗ What’s not included:

• Immediate bug-fix guarantees: Known bugs are tracked and resolved by our development team as part of their roadmap
• Custom implementation services: For advanced customization, consider our done-for-you concierge service
• Live support during launches: We can help you prepare, but we don’t offer dedicated launch-day monitoring
• Strategic consulting: Live Chat focuses on technical support, not funnel strategy or business advice

Think of Live Chat Support as your go-to resource for time-sensitive technical questions that need immediate answers.

Who should use Live Chat Support?

Live Chat Support is ideal for:

Active launchers

If you frequently run promotions, webinars, or time-sensitive campaigns, Live Chat ensures technical issues don’t derail your timeline.

Multi-product sellers

Managing multiple funnels, upsells, and integrations? Get instant answers when configuring new products or troubleshooting checkout flows.

High-volume merchants

When your business depends on uninterrupted checkout performance, real-time support minimizes downtime and lost revenue.

Integration-heavy users

Connecting ThriveCart with multiple platforms (such as email, CRM, or membership sites)? Live Chat helps you troubleshoot connection issues in real time.

Anyone who values speed

If waiting 24-48 hours for an email response feels too slow for your business pace, Live Chat is built for you.

Frequently Asked Questions

How much does Live Chat Support cost?

$19/month with no long-term commitment. You can cancel anytime.

How fast will I get a response?

Our target response time is within five minutes. If all agents are busy, your message will be converted to an email ticket and prioritized.

Can I still use ThriveIQ?

Absolutely. ThriveIQ remains available to all ThriveCart customers. Live Chat gives you a priority route for urgent issues.

What hours is Live Chat available?

Live Chat availability aligns with our support team hours – 24/7/365. Check the chat widget for real-time availability.

Will I get a transcript of my chat?

Yes. Every chat is automatically sent to your email as a transcript for future reference.

Is this available to all ThriveCart customers?

Yes. Whether you’re on Standard, Pro+, Ultimate, or another plan, you can add Live Chat Support for $19/month.

Access is limited to the first 500 customers – is that still true?

For the initial launch, we’re limiting access to ensure the highest quality support. If you’re interested, we recommend subscribing early to secure your spot.

Can I use Live Chat for business strategy questions?

Live Chat focuses on technical support and troubleshooting. For strategic guidance on funnels, pricing, or marketing, our Knowledge Base and Community are great resources.

What happens if an issue requires developer attention?

If your issue is related to a known bug or requires back-end investigation, we’ll escalate it to our development team and follow up with you via email as progress is made.

Upgrade to Dedicated Slack Support for $499/month

Want even faster responses, proactive guidance, and direct access to experts who know your business?

Our Dedicated Slack Support gives you real-time collaboration with our Technical Account Managers (TAMs) – the same high-touch support experience trusted by our highest GMV customers.

What You Get With Slack Support

A dedicated Slack channel offering:

• Direct access to four dedicated technical account managers
• Coverage 24/5 with additional weekend coverage (UK timezone)
• Faster response
• Real-time conversations (no waiting on ticket back and forth)
• Proactive support and clearer communication

This is a premium, hands-on partnership designed to keep your business moving, for $499 per month.

Ready to Experience Premium Support?

If your business is growing and you need faster answers, dedicated attention, and real-time collaboration, Slack Support is your next upgrade.

A complete support experience

With the introduction of Live Chat Support and the dedicated Slack channel, ThriveCart now offers one of the most flexible support stacks in digital commerce:

• Live Chat Support: Real-time human support for time-sensitive issues
• Dedicated Slack Channel: Direct, real-time collaboration with our Technical Account Managers
• Email Support: Comprehensive help for non-urgent questions and detailed investigations
• Knowledge Base: Comprehensive library of self-service documentation, FAQs, and tutorials
• AI Chat Assistant: Instant answers to common questions 24/7
• Community: Peer support and best practices in the ThriveCart Academy Facebook group

All designed to meet you where you are, with the right level of support at the right time.

The new era of ThriveCart support

Since our founding, ThriveCart has processed over $8 billion in sales across 70+ million transactions, powering more than 75,000 businesses and 12 million enrolled students.

Live Chat Support represents the next step in that evolution, ensuring that when you need help, you can get it immediately, from a human, without breaking your workflow.

Your business moves fast. Your support should too.

Ready to experience faster, real-time support?

Access is available to the first 500 customers only. Sign up early to secure your spot.

Original source

The new reality of digital commerce

Flexible payments have become a defining feature of modern commerce. What started as a convenience for smaller consumer purchases has evolved into a strategic growth lever for coaches, creators, and digital businesses selling education, expertise, and premium products and services online.

But as price points rise and audiences globalize, we asked ourselves the question: Is there a better way?

Today, we’re excited to introduce ThrivePay Installments, a new, credit card-linked installment solution designed specifically for high-value digital commerce, global audiences, and merchants who want to offer flexible payments without taking on repayment risk or encouraging new consumer debt.

This article serves as both a product launch announcement and a comprehensive guide to how ThrivePay Installments works, where it fits alongside BNPL, and why it represents a fundamental shift in how installment payments should work for modern digital businesses.

Want a deeper dive before reading further? Watch our ‘ThrivePay Installments Explained’ webinar, including Q&A detailing exactly how it works, with examples.

Over the last decade, the digital economy has matured dramatically.

Creators, educators, coaches, and entrepreneurs are no longer just selling $29 ebooks or $99 mini-courses as their primary revenue stream. Instead, we’re seeing rapid growth in:

• Professional certifications and career training (especially in AI)
• Advanced coaching and mentorship programs
• Health, wellness, and transformation journeys
• Memberships, masterminds, and premium communities
• High-touch digital services delivered globally
• A mixture of physical and digital products complementing each other in one funnel

These products often sell for $1,000 to $10,000+, sometimes significantly more.

At the same time, consumer expectations have shifted. Buyers increasingly expect the option to pay over time, even for digital products. Not because they can’t afford the purchase, but because installment payments reduce psychological friction and allow customers to align payments with outcomes.

The result is clear: installments increase conversions and order values.

The game-changing role BNPL has played – and where it fits perfectly

Buy Now, Pay Later (BNPL) has played an important role in normalizing installment payments online. On ThriveCart, BNPL options like Klarna, Affirm, AfterPay, and Zip remain available and continue to boost conversions by around 7% on average, particularly for lower-ticket purchases.

But BNPL was built for a different era – and a different type of commerce.

BNPL performs best when:

• Ticket sizes are relatively low
• Purchases are impulse-driven
• Transactions are local or region-specific
• Products are consumer-oriented and physical

In those scenarios, BNPL can be a highly effective conversion tool.

Where BNPL needs a rethink

As price points rise and businesses scale globally, BNPL starts to show structural limitations:

• Approval rates often hover around 40% due to underwriting and credit checks
• Ticket caps typically fall around $1,500-$2,000
• Checkout friction increases due to redirects, forms, and third-party apps
• Customer relationships are partially owned by the BNPL provider

Real-world evidence: the model needed to evolve

Despite these challenges, one truth remains consistent: customers who use installment payments spend more.

They convert at higher rates. They choose higher tiers. They’re more likely to upgrade and complete a purchase.

We know this because as a platform, we process hundreds of millions in Split Pay and Fixed-Term Subscriptions (Limited Subscription Rebills) payments each year. This tells us that the merchants are often so keen to offer flexible payment terms (where traditional BNPL won’t) that they will burden the payment timeline and risk themselves, in order to boost conversions.

So how do we improve this? The opportunity isn’t to abandon installments – it’s to deliver them differently.

That’s exactly what ThrivePay Installments was built to do.

Introducing ThrivePay Installments

ThrivePay Installments is a new installment payment option available inside ThriveCart, designed specifically for high-ticket digital products and global audiences.

Instead of issuing new loans or running credit checks, ThrivePay uses existing, pre-approved credit card limits. No checks needed, other than: is there enough credit balance available?

At checkout:

1. The full purchase amount is authorized on the customer’s card
2. The customer repays the balance over 3, 6, or (in some cases) 12 months
3. The merchant is paid upfront

From the customer’s perspective, the experience feels familiar and seamless. From the merchant’s perspective, it fundamentally changes the risk and cash-flow equation.

How ThrivePay Installments works (step by step)

1. Customer selects ThrivePay Installments at checkout
2. Full amount is pre-authorized on their existing credit card
3. No loan application, no new account, no credit check
4. Payments are scheduled over the chosen term
5. Merchant receives funds upfront, rather than waiting months

Because the authorization relies on limits already approved by card issuers, approval rates are significantly higher (80-85%) versus loan-based BNPL models (~40%).

Why ThrivePay Installments performs better

1) Dramatically higher approval rates

Traditional BNPL requires underwriting. ThrivePay does not.

Because authorization is handled by card networks and issuers, ThrivePay delivers 80-85%+ approval rates, compared to ~40% for many BNPL flows.

That difference alone can transform checkout performance for high-ticket products.

2) Much higher order values

ThrivePay Installments can support transactions up to $65,000+, depending on available credit limits.

BNPL is often capped around $2,000.

This allows merchants to:

• Sell higher tiers
• Bundle services and add-ons
• Confidently price premium offerings

3) Global reach without fragmentation

A merchant can be based anywhere ThriveCart is operational.

ThrivePay Installments can then tap into the following markets:

• U.S.
• Canada
• United Kingdom
• European Union
• Australia

Because it operates within existing card payment frameworks, ThrivePay is far easier to expand internationally than loan-based BNPL solutions, which often require country-specific underwriting and regulation.

4) Upfront merchant payout

One of the biggest challenges with Split Pay and Fixed-Term Subscriptions (Limited Subscription Rebills) is repayment risk. If a customer defaults halfway through a payment plan, the merchant absorbs the loss.

With ThrivePay Installments:

• The merchant is paid upfront
• Repayment is handled at the card level
• Cash flow becomes predictable

This is particularly important for businesses with delivery costs, staff, or fulfillment tied to the initial purchase.

5) Zero checkout friction

Every extra step at checkout costs conversions.

ThrivePay Installments requires:

• No application
• No personal data entry
• No third-party redirect
• No new account to manage

The result is a faster checkout, a cleaner experience, and higher completion rates.

Unlocking an underutilized pool of purchasing power

In the U.S. alone:

• Consumers hold approximately $4.1 trillion in authorized credit card limits
• Roughly $3.3 trillion of that remains unused
• Around 75% of U.S. consumers have FICO scores above 650

These are established, financially stable buyers – often the exact audience purchasing high-value digital products.

ThrivePay Installments is designed to unlock this purchasing power responsibly, without encouraging consumers to take on new debt.

Ethical by design: payments, not debt

One of the most important design principles behind ThrivePay Installments is ethical alignment.

What ThrivePay does not do:

• It does not originate new loans
• It does not create new credit accounts
• It does not impact credit scores
• It does not encourage debt stacking

Customers can only spend within limits already set by their card issuer.

The result is a payment experience that feels like paying smarter, not borrowing more.

Regulatory resilience and long-term stability

Globally, consumer lending regulation is tightening.

BNPL providers are increasingly subject to:

• Affordability checks
• Reporting requirements
• Capital constraints
• Jurisdiction-specific compliance

Because ThrivePay operates as a payment method, not a lending product, it carries lower regulatory complexity and is better positioned for long-term global availability.

Where ThrivePay fits – and where BNPL still thrives

ThrivePay Installments is not a BNPL replacement. It’s a complement.

BNPL works best for:

• Low-ticket purchases
• Local consumer retail
• Off-card financing
• Impulse-driven buying

ThrivePay Installments excels for:

• High-intent buyers
• Larger purchases
• Global audiences
• Digital-first businesses
• Premium education and services

Merchants can – and often should – offer both, using the right tool for the right scenario.

Use cases by business type

• Course Creators & Educators: Sell advanced certifications, multi-course bundles, and career programs without price-anchoring lows.
• Coaches & Consultants: Offer high-ticket programs while removing upfront friction and protecting cashflow.
• Health & Wellness Brands: Enable customers to commit to longer transformation journeys with predictable payments.
• Memberships & Masterminds: Reduce churn risk while still offering flexible access to premium communities.

A complete payments stack on ThriveCart

With ThrivePay Installments, ThriveCart now offers one of the most complete payment stacks in digital commerce:

• ThrivePay Installments: Card-linked installments with upfront payout
• Legacy BNPL: Including Affirm, Klarna, and Afterpay
• Split Pay: Merchant-managed payment plans
• Limited Subscription Rebills: Fixed-term recurring revenue
• Pay As You Like: Flexible or donation-based pricing
• One-time digital and physical product payments
• Subscription digital and physical product payments
• Crypto payments

All hosted within ThriveCart, or they can be fully embedded. All no-code. All merchant-owned. QR scanner options for all.

Frequently asked questions (FAQ)

Is ThrivePay available in all markets?

It is initially offered to customers in the U.S., Canada, the UK, the EU, and Australia. Later, it will become available to merchants in any region where ThriveCart operates.

What installment terms are available?

Three and six months initially, with 12-month terms available on a case-by-case basis.

When do merchants get paid?

Payouts are currently made every 15 days, with plans to shorten this over time.

Is there a reserve?

Yes. A 15% rolling reserve over 180 days applies.

Who is eligible?

Merchants with a charge back rate under 0.25% and a refund rate under 5%. Subject to T&Cs.

Who handles chargebacks and refunds?

Chargebacks and refunds remain the merchant’s responsibility and are deducted from reserves or future payouts if necessary.

Can I still offer BNPL?

Yes. ThriveCart allows you to offer ThrivePay Installments and BNPL side by side, with rules to control visibility.

The next era of flexible payments

Over time, ThriveCart has processed more than $8 billion in sales across 70+ million transactions, powering over 75,000 businesses and 12 million enrolled students.

ThrivePay Installments represents the next step in that evolution, enabling merchants to sell higher-value products to global audiences, with less friction, less risk, and more control.

Flexible payments aren’t going away. But the way they’re delivered is changing.

And this is what the future looks like..

Ready to reap the benefits of ThrivePay? Access the future of flexible payments by joining the waitlist.

Original source

This week’s release focuses on clarity and opportunity across two key areas of ThriveCart.

For merchants using Stripe Connect+, we’ve made Stripe account notifications unmistakably clear, so you know exactly where action is required and why. This reduces hesitation around compliance tasks and helps prevent payout delays caused by missed Stripe requirements.

For affiliates, we’ve expanded the dashboard to showcase the full ThriveCart product ecosystem, unlocking more offers and more earning potential in one place, without needing to search externally.

As always, these updates are designed to reduce confusion, surface what matters, and help users move faster with confidence.

Summary

Stripe-Sourced Dashboard Notifications (Stripe Connect+)

Stripe account alerts in your dashboard are now clearly labeled as coming directly from Stripe, removing ambiguity, improving trust, and speeding up action on critical requirements.

Expanded Affiliate Offer Cards

Affiliates can now see and promote the full ThriveCart family of products from a refreshed dashboard layout, with clearer visibility into commission opportunities and easier access to affiliate links.

Stripe Dashboard Notifications, Clearly Labeled

When it comes to payments and compliance, clarity matters.

Merchants using Stripe Connect+ may already be familiar with in-dashboard notification banners prompting action on Stripe account requirements. However, because these banners were seamlessly embedded, it wasn’t always obvious whether they were coming from Stripe or ThriveCart. This uncertainty often led to delayed action or unnecessary support questions.

That confusion is now gone.

What’s new

Stripe notification banners are now displayed inside a clearly labeled ThriveCart container, making their source unmistakable and setting clear expectations for action.

When Stripe has active requirements for your account, you’ll now see:

• A dedicated panel titled “Stripe Account Notifications”
• The Stripe-provided notification banner displayed inside the panel
• No changes to Stripe’s native behavior, logic, or messaging

If there are no Stripe requirements, nothing appears.

Why it matters

• Clear attribution removes uncertainty about whether an action is required by Stripe or ThriveCart
• Merchants can respond faster to compliance requests and avoid payout interruptions
• Support teams see fewer tickets caused by confusion around notification ownership

👉 Available now for Stripe Connect+ users.

This update works automatically, no setup required.

Click here for Customer Support article

Expanded Affiliate Dashboard Offer Cards

Affiliates should never miss an opportunity to promote ThriveCart products.

Until now, the affiliate dashboard highlighted only a limited subset of available offers, which meant affiliates were often unaware of additional products they could earn commissions on. This update brings the full ecosystem into view, directly inside the dashboard.

What’s new

The affiliate dashboard now displays six product offer cards in a clean 2×3 grid layout:

• ThriveCart
• Learn/VBOUT
• Pikto AI Studio
• StealthSeminar
• Convertri
• ConvertBox

Each card includes:

• Its own call-to-action
• Clear commission information
• A direct link to the relevant affiliate program

The layout is fully responsive and works consistently on desktop and mobile.

Why it matters

• Affiliates gain immediate visibility into all promotable products
• Fewer missed opportunities due to hidden or unknown offers
• A clearer connection between ThriveCart’s product ecosystem and affiliate earnings

👉 Available now for all affiliates.

Just head to your Affiliate Dashboard to see the updated offer cards.

Click here for Customer Support article

That’s What’s New… What’s Next?

ThriveCart is home to more than 75K+ creators, whilst our unique product offering, Pro+, now supports over 37,000 merchants. It is our latest product release aimed at giving you and your business the greatest functionalities and capabilities in the industry. New features and updates will come thick and fast, so make sure you sign up to our mailing list and to our Facebook Community for the latest developments.

Not yet a Pro+ customer?

Click here to upgrade.

Already a Pro+ customer?

Please note that as a Pro+ user, you will not be able to take full advantage of the sales revenue-generating and advanced reporting features if you have not configured your existing products with Stripe Connect+ and enabled it on your products.

Click here to learn how to configure Stripe Connect+ in less than 5 minutes.

Original source

We’re kicking off the new year with updates focused on clarity, control, and efficiency across your ThriveCart account.

From reducing email overload for merchants and affiliates, to improving visibility inside tax reports, this release helps you stay informed without friction and manage your data with greater confidence.

Every update is designed to save time, reduce noise, and make everyday workflows more intuitive as your business scales.

Summary

• Email Notification Preferences (Merchants & Affiliates)
  Control how often you receive sales and commission emails with individual notifications or daily, weekly, and monthly digests.

• Currency Display in Tax Reports
  See the currency used for each tax report directly in the interface for clearer, more accurate tax reporting.

Control Email Notification Frequency (Merchants & Affiliates)

Control Email Notification Frequency (Merchants & Affiliates)

Tax reports are now clearer at a glance.

The Tax Report interface now shows the currency associated with each report, helping you instantly understand values when reviewing or exporting tax data.

How it works

• Navigate to Accounting → Tax Reports
• Apply your usual filters
• You’ll now see a Currency column displayed directly in the report view

Why it matters

• Clearer tax reporting across multi-currency accounts
• Fewer assumptions when exporting or sharing data
• Better accuracy for accountants and finance teams

👉 Available now for all users.

Click here for Customer Support article

Currency Display Added to Tax Reports

Not all cancelled subscriptions are the same, and now your reports reflect that.

We’ve added a new subscription filter that lets you separate customers who have cancelled but still have paid access from those who have fully churned.

What’s new

A new status filter option:

Cancelled (still active)

This shows subscriptions that:

• Have been cancelled
• Still have access until the end of their paid billing period

How it works

• Go to Subscriptions
• Open the status filter
• Select Cancelled (still active)

You’ll now see only subscriptions where access hasn’t yet expired.

Why it matters

• Clearly distinguish grace-period customers from true churn
• Improve churn forecasting and revenue visibility
• Identify customers for win-back or re-engagement campaigns
• Avoid mixing active access with fully ended subscriptions

👉 Available now for all ThriveCart users.

Find it under Subscriptions → Status filters.

Click here for Customer Support article

That’s What’s New… What’s Next?

ThriveCart is home to more than 75K+ creators, whilst our unique product offering, Pro+, now supports over 37,000 merchants. It is our latest product release aimed at giving you and your business the greatest functionalities and capabilities in the industry. New features and updates will come thick and fast, so make sure you sign up to our mailing list and to our Facebook Community for the latest developments.

Not yet a Pro+ customer?

Click here to upgrade.

Already a Pro+ customer?

Please note that as a Pro+ user, you will not be able to take full advantage of the sales revenue-generating and advanced reporting features if you have not configured your existing products with Stripe Connect+ and enabled it on your products.

Click here to learn how to configure Stripe Connect+ in less than 5 minutes.

Original source

This week’s release focuses on clarity and control, making it easier to manage growing product catalogs and better understand subscription lifecycle states.

From more precise product filters to a long-requested subscription status view, these updates remove ambiguity, reduce manual scanning, and help you act with confidence, whether you’re managing dozens of products or forecasting churn.

As always, these improvements are designed to streamline daily workflows and give you faster access to exactly what you’re looking for.

Summary

New Product Filters: Live, Test & Disabled

Quickly filter products by their exact status to manage live offers, test setups, and disabled products separately.

New Subscription Filter: Cancelled (Still Active)

Identify subscriptions that have been cancelled but are still active until the end of their billing period.

These updates remove guesswork from both product and subscription management, giving you cleaner views, safer workflows, and better insight into your business state.

As always, they’re live in your account now.

New Product Filters: Live, Test & Disabled

As your product catalog grows, finding the right product quickly becomes critical, especially when live offers, test versions, and disabled products all live side by side.

To make product management faster and safer, we’ve expanded the Products filter with clear, status-specific options.

What’s new

The product filter dropdown now includes:

• Live Products – products currently available for purchase

• Test Products – products in test mode

• Disabled Products – products turned off but not archived

These sit alongside the existing options for Active, Archived, and All Products.

How it works

• Go to Products

• Open the filter dropdown

• Select Live, Test, or Disabled to instantly narrow the list

The product list updates immediately to show only items in that state.

Why it matters

• Find the right product instantly without manual scanning

• Reduce the risk of editing a live product by mistake

• Scale your catalog with cleaner organization

• Manage testing, launches, and clean-up with confidence

👉 Available now for all ThriveCart users.

Find it on the Products page in the filter dropdown.

New Subscription Filter: “Cancelled (Still Active)”

Not all cancelled subscriptions are the same, and now your reports reflect that.

We’ve added a new subscription filter that lets you separate customers who have cancelled but still have paid access from those who have fully churned.

What’s new

A new status filter option:

Cancelled (still active)

This shows subscriptions that:

• Have been cancelled

• Still have access until the end of their paid billing period

How it works

• Go to Subscriptions

• Open the status filter

• Select Cancelled (still active)

You’ll now see only subscriptions where access hasn’t yet expired.

Why it matters

• Clearly distinguish grace-period customers from true churn

• Improve churn forecasting and revenue visibility

• Identify customers for win-back or re-engagement campaigns

• Avoid mixing active access with fully ended subscriptions

👉 Available now for all ThriveCart users.

Find it under Subscriptions → Status filters.

That’s What’s New… What’s Next?

ThriveCart is home to more than 75K+ creators, whilst our unique product offering, Pro+, now supports over 37,000 merchants. It is our latest product release aimed at giving you and your business the greatest functionalities and capabilities in the industry. New features and updates will come thick and fast, so make sure you sign up to our mailing list and to our Facebook Community for the latest developments.

Not yet a Pro+ customer?

Click here to upgrade.

Already a Pro+ customer?

Please note that as a Pro+ user, you will not be able to take full advantage of the sales revenue-generating and advanced reporting features if you have not configured your existing products with Stripe Connect+ and enabled it on your products.

Click here to learn how to configure Stripe Connect+ in less than 5 minutes.

Original source

This week’s release brings one of the most significant tax improvements we’ve ever shipped, Dynamic Tax Profiles, giving Pro+ users complete control over how tax is applied based on customer location.

Alongside this major update, we’ve rolled out a fully rewritten ThriveCart Refund Policy directly in-app, ensuring clarity and compliance for every vendor, plus a key improvement to Learn that finally gives sub-users full access to media when creating content.

The focus this week: control, compliance, and creator empowerment.

Every change is built to simplify your workflows, prevent confusion, and give you more flexibility across your business.

Summary

• Dynamic Tax Profiles (Pro+ with Stripe Connect+)

  Set different tax application rules per country, “add to price,” “include in price”, or custom profiles, automatically applied at checkout based on customer location.

• Updated ThriveCart Refund Policy (All Users)

  The in-app Refund Policy has been fully replaced with the new, approved legal text to ensure accuracy and avoid outdated or misleading information.

• Sub-User Media Access in Learn (Learn Users)

  Sub-users with lesson creation permissions can now access and upload media inside the Learn lesson editor, no extra course permissions required.

Dynamic Tax Profiles, Updated Refund Policy & Smarter Learn Permissions

Dynamic Tax Profiles – Apply Tax Based on Customer Location

Tax rules vary widely across regions, and until now, merchants had to choose a single tax setting (inclusive or exclusive) for each product, regardless of where the customer was located.

Not anymore.

With Dynamic Tax Profiles, Pro+ users can now create country-specific tax configurations, allowing you to automatically adjust tax behavior based on where the customer is purchasing from.

This is a major upgrade for international sellers, especially those operating across regions like the US, Canada, EU, Australia, and beyond.

How it works

You can now create up to 10 custom tax profiles that define:

• Countries where tax should be added to price

• Countries where tax should be included in price

• A default fallback if a profile is deleted or unavailable

Once created, these profiles appear:

• In Account-wide Tax Settings, as selectable defaults for new products

• On product-level settings, when enabling sales tax on a product

At checkout, the customer’s country is detected via:

• Their billing address, or

• Their IP address (until updated manually)

ThriveCart automatically applies the correct tax method based on your profile’s configuration, no manual changes required.

Example

A Canadian vendor might set:

• Add to price → Canada, US

• Include in price → EU, UK, Australia

A French vendor might flip this entirely.

Why it matters

• Tailor your tax behavior to local expectations

• Stay compliant across international regions

• Ensure pricing clarity for customers

• Eliminate manual adjustments per country

Create your profiles under:

Settings → Account-wide settings → Finances → Sales Tax Settings

👉 Available now for all Pro+ users with Stripe Connect+.

[Click here for Customer Support article]

Updated In-App ThriveCart Refund Policy

Compliance and clarity matter, especially when it comes to refunds.

The in-app refund policy text inside ThriveCart has now been fully replaced with the latest approved version from Compliance & Legal.

Until now, the text shown inside the dashboard was outdated and didn’t match the current official policy. That mismatch created confusion for merchants, support teams, and anyone relying on the in-app modal for accurate refund rules.

This update ensures the policy you see inside ThriveCart reflects the exact, correct legal language across conditions, fees, requirements, and exceptions.

What’s New

• The entire in-app refund policy has been replaced with the newly approved version

• The modal now displays accurate and complete rules

• Removes outdated references, requirements, and old fee structures

• Eliminates compliance risks caused by conflicting information

Why It Matters

• Accurate, up-to-date legal text

• Reduced confusion and fewer policy-related disputes

• Ensures all users rely on the correct, compliant information

• Strengthens platform-wide trust and transparency

Where to Find It

Go to:

Settings → Legal & Compliance → Documentation & Policies → ThriveCart Refund Policy

From now on, merchants will always see the latest approved policy in the dashboard.

👉 Available now for all ThriveCart users.

No action needed, the new text is already live.

Sub-Users Can Now Add Media in Learn Courses

Creating courses in Learn is often a team effort, but until now, sub-users who were allowed to create and edit content couldn’t access the media library unless they also had full course-management permissions.

That bottleneck is now gone.

Sub-users with lesson-editing privileges can now upload and insert images and media directly in Learn lessons, without needing any high-level permissions.

How It Works

A sub-user can now:

• Open any lesson in Learn

• Click the “Add Media” or gallery option

• Access the full media library

• Upload new assets or choose existing ones

All without the “Create and delete courses” permission.

Updated Permission Logic

Media access is now correctly tied to:
Create, edit and delete modules, lessons and content

No more tying media access to unrelated “course-level” permissions.

Why It Matters

• Teams can collaborate faster on course creation

• No unnecessary permission granting

• Better workflow for agencies, assistants, and course-building teams

• Secure boundaries stay intact: sub-users only access what they’re meant to manage

👉 Available now for all Learn users with content-creation permissions

Click here for Customer Support article

That’s What’s New… What’s Next?

ThriveCart is home to more than 65K+ creators, whilst our unique product offering, Pro+, now supports over 35,000 merchants. It is our latest product release aimed at giving you and your business the greatest functionalities and capabilities in the industry. New features and updates will come thick and fast, so make sure you sign up to our mailing list and to our Facebook Community for the latest developments.

Not yet a Pro+ customer? Click here to upgrade.

Already a Pro+ customer?

Please note that as a Pro+ user, you will not be able to take full advantage of the sales revenue-generating and advanced reporting features if you have not configured your existing products with Stripe Connect+ and enabled it on your products.

Click here to learn how to configure Stripe Connect+ in less than 5 minutes.

Original source